CE DESK 
Pay10 strengthens its fintech presence in India by appointing Virat Kohli and Anushka Sharma as global ambassadors
Leading fintech and digital payments companies internationally, Pay10 has selected cricketer Virat Kohli and actress-producer Anushka Sharma as its global brand ambassadors. As brand ambassadors, the influencer couple will lead the launch of UPI enabled Pay10 digital payment systems across India, targeting simplification of payment systems for consumers and businesses, particularly small and medium enterprises.
Virat Kohli appreciated the innovation Pay10 has for the brand psychologically pronouncing trust and excellence for digital transactions. This also resonates with Virat’s inner values of passion, and high performance. Anushka Sharma then reaffirmed the values of the brand and advocated for the application Pay10 which is fast, convenient, and secure. She further explained the importance of these systems in seamless integration for payment for merchants and customers.
Virat and Anushka Sharma will appear in brand advertising, digital efforts, integrated campaigns, and pre-planned digital ads with the aim of having a consolidated advertising campaign. This will help amplify Pay10’s purpose of building a digital finance ecosystem that is inclusive and protected. The ecosystem also protects a range of multi-method payments, real-time remittance, animated QR codes, and cross domain payments. There is also interconnected UPI payments and the ecosystem dynamically encourages cross payments.
