Laqshya Media Group appoints media veteran Avinash Pandey as Director. With 28+ years of experience, he brings strategic expertise in media transformation and growth.
Laqshya Media Group has hired Avinash Pandey, one of India’s most successful media professionals, to strengthen its leadership even more. Pandey has worked in print, TV, and digital for more than 28 years. He is known for driving business change, increasing revenue, and coming up with new content ideas in a media ecosystem that is always changing. As the former CEO of ABP Network, he guided the company through a crucial time of growth, during which it saw a 35% increase in revenue, the launch of satellite TV channels, the expansion of digital-first initiatives, and the construction of a state-of-the-art broadcast facility. His leadership was very important in making a multilingual content powerhouse that reached more than 535 million people in India.
Pandey is now the Senior Advisor for Media Practices at Primus Partners India. He works with leaders in the media industry to come up with strategies, expand into digital media, and make new policies. He still has an impact on the media ecosystem through his work with important industry groups, in addition to his advisory role. He has been the President of the News Broadcasters & Digital Association (NBDA) and the International Advertising Association (IAA) India Chapter, where he has helped make policies and fight for them in the media and advertising industries. Pandey has a degree in History and Modern Indian History from the University of Delhi and an MBA from Harvard Business School. He is also a passionate reader, traveler, and observer of business and media trends. Including him in Laqshya shows that the company wants to speed up strategic innovation, improve digital transformation, and get people more involved in India’s fast-changing media landscape.
