Koffee With Karan Final Season Bags 8 Sponsors
CE DESK 
Koffee With Karan has secured eight brand partners across fintech, travel, home decor, FMCG, and apparel categories for its ninth and final season, premiering on October 14, 2026, on JioHotstar’s Peacock Hub.
The final edition of the celebrity talk show, hosted by filmmaker Karan Johar, features Jaquar Bath + Light and global digital payments leader Visa as Co-Presenting Partners. Cadbury Bournville joins the high-profile streaming property as the Co-Powered By Partner.
A diverse mix of lifestyle and consumer brands have come on board as Special Partners, including Airbnb, FabriCare by D’Decor, Parle Hide & Seek Caffe Mocha Cookies, and Tata Gold Coffee. Retail apparel brand Pantaloons completes the sponsor lineup as the Associate Sponsor for the farewell season.
First launched in November 2004 on television, the talk show transitioned to OTT streaming platforms in recent years, becoming a staple of pop culture marketing and high-impact digital brand integrations. The multi-category advertiser lineup reflects strong brand appetite for premium entertainment content, culturally conversational properties, and affluent digital streaming audiences.
Koffee With Karan Season 9 concludes a 22-year broadcast and streaming journey spanning 161 episodes. The final season promises an exciting lineup of top Bollywood stars, opening with an exclusive season premiere featuring Salman Khan. The brand integrations will seamlessly blend product placements, digital sponsorships, and on-set storytelling throughout the season’s streaming run on JioHotstar.
