Kristen Mascarenhas Joins Starcom as Group Head
CE DESK 
Kristen Mascarenhas has joined Starcom, the human experience media network under Publicis Groupe, as Group Head to lead strategic media planning and client accounts.
Mascarenhas brings extensive experience in cross-channel media planning, client servicing, and digital business strategy across leading agency networks. She joins Starcom following her tenure at WPP Media, where she served as Associate Vice President – Client Services. Prior to that, she worked with GroupM’s Mindshare India as Director – The Exchange and Manager – The Exchange, driving integrated media partnerships, publisher negotiations, and investment strategies.
Earlier in her career, Mascarenhas developed deep expertise in performance marketing and digital consulting at Dentsu’s Merkle Sokrati, holding roles as Manager – Business Strategy and Associate Manager. She holds industry credentials from Meta, including certifications as a Discovery Commerce Specialist, Media Planning Professional, and Media Buying Professional.
In her new mandate as Group Head at Starcom, Mascarenhas will focus on integrating consumer intelligence, AI-led data tools, and media innovation to deliver measurable business outcomes for the agency’s client roster. Her appointment reinforces Starcom’s ongoing focus on strengthening account leadership and data-driven media execution across Indian markets.
