8 Founders Shaping India’s Next Consumer Wave
CE DESK 
India’s consumer market is entering a phase where consumers do not choose products only on the basis of price or availability. What makes a brand stand out is increasingly convenience, personalization, design, accessibility, trust and the overall buying experience.
A new generation of consumer brands is changing the way Indians discover and shop for everyday products, covering everything from fresh produce and fashion to eyewear, women’s wellness, electronics, beauty, travel and gifting. This shift is driven by founders creating businesses that are based on evolving consumer expectations, not just existing categories.
Here are eight founders shaping the next consumer wave.
1. Peyush Bansal – Lenskart
Peyush Bansal is changing how Indian consumers view and shop eyewear, moving it from a largely functional purchase towards a more style conscious and accessible consumer category. Lenskart combined online discovery with physical retail, providing consumers with more choice in prescription eyewear, sunglasses and contact lenses and making the buying experience more convenient. Today, the company has a presence across India in online and offline channels and has also expanded beyond India, showing how technology, retail and product design can be combined to redefine an established category.
2. Aman Gupta – boAt
Aman Gupta has made consumer electronics more design-conscious, accessible and closely connected to lifestyle,particularly among younger Indian consumers. Through boAt, products like earphones, headphones, speakers and wearables entered a space where technology could be an expression of lifestyle and identity as well. It demonstrates how Indian electronics brands can compete not just on specifications, but on; design, affordability, branding and a strong understanding of how consumers use technology in everyday life.
3. Anant Goel — Handpickd
Anant Goel is reshaping how India buys fresh produce by bringing personalization, demand-led sourcing and a zero inventory model to a category traditionally built around routine buying. Through Handpickd, he is changing the way consumers buy fruits and vegetables by using technology to match sourcing more closely with actual consumer demand, while allowing customers to choose attributes such as ripeness and quality. The model puts freshness and personalization at the centre of the shopping experience, moving fresh produce from a routine purchase towards a more consumer-driven and tailored category.
4. Tarun Joshi – IGP
The gifting industry has evolved significantly over the years, moving from traditional, one size fits all gifting to a more personalised, convenient and experience led space. A known name in the industry, Tarun Joshi, Founder & CEO, Join Ventures & IGP, is redefining the way consumers experience gifting, turning it from a simple act of sending something into a more thoughtful way of celebrating every occasion. Under his leadership, IGP has evolved into a celebration led platform offering gifts for every occasion and relationship, from personalised products, flowers, cakes and hampers to gourmet offerings and festive merchandise. Today, IGP serves customers across 1,000+ cities in India and has created over 30 million stories of love and joy.
5. Siddhant Dungarwal – Snitch
Siddhant Dungarwal represents the new younger, digital-first Indian fashion consumer. With Snitch, he has built a men’s fashion brand that is fast, responsive to tastes, styles and buying habits as they change. The brand embodies the way young consumers are more and more expecting fashion to be accessible, trend-led and digitally discoverable, as well as transcending the traditional divide between online-first brands and physical retail. His journey is part of a larger trend toward Indian consumer brands that get speed, style and direct engagement with their audiences.
6. Falguni Nayar – Nykaa
Falguni Nayar has transformed the way Indian consumers discover and shop for beauty products by building a platform centered on curated selection, authenticity and beauty-led content. Nykaa made beauty shopping more than just the traditional retail, offering a broad product assortment, advice and discovery in a digital-first environment and then also an offline presence. Her journey is proof of the rising influence of specialized e-commerce and the emergence of Indian consumer platforms that do more than just sell products; they shape how consumers discover, understand and engage with an entire category.
7. Ravishankar Ramachandran — Nua
Ravishankar Ramchandran is part of a movement to bring period care into the larger conversation around women’s wellness. Nua started as a company that provided menstrual-care products and has since expanded to cater to the wider needs of women. The shift represents a major change in consumer behaviour categories once considered primarily as necessities are now being increasingly viewed through the lens of comfort, convenience, product experience and holistic wellbeing. Ramchandran’s work with Nua is illustrative of this evolution in the way Indian women are engaging with wellness products.
8. Sangeet Agrawal – Mokobara
Sangeet Agrawal is helping to redefine luggage from a functional travel purchase to a lifestyle category. Mokobara was born out of the notion that travel products could be both functional, designed and affordable, in response to the newer generation of consumers who are increasingly conscious of how functional products look and feel. The brand has made its mark with well-designed luggage, backpacks and travel accessories, and also reflects the larger evolution of Indian brands turning everyday utility products into aspirational consumer experiences.
