Logitech Appoints Vikrant Malik as Marketing Head for India
CE DESK 
Global computer peripherals and workspace technology brand Logitech has appointed seasoned consumer marketing leader Vikrant Malik as Marketing Head for India. In this key leadership role, Malik will steer consumer marketing, product launches, brand storytelling, creator community activations, and retail go-to-market strategies across Logitech’s personal workspace, gaming, and creator portfolios.
Malik brings over eighteen years of extensive cross-functional experience across consumer marketing, channel development, brand innovations, and trade execution. Prior to joining Logitech, he served as Expert Marketing Lead for the Indian Sub-Continent at consumer healthcare giant Haleon. During his tenure at Haleon and GSK Consumer Healthcare, he led integrated marketing across marquee brands including Sensodyne, Centrum, Otrivin, Crocin, and Iodex.
His brand leadership at Haleon included driving innovation-led growth for Sensodyne, expanding into specialized gum-care categories with Parodontax, and achieving two Guinness World Records for consumer engagement with Centrum in 2023 and Sensodyne in 2025. Earlier in his career, Malik spent over four years at ITC Limited, where he managed rural retail initiatives under Choupal Saagar, convenience channel operations, and shopper marketing for personal care brands. He also co-founded civic-tech startup Neighbee and worked in product evangelism within the digital ecosystem.
Malik holds a Bachelor of Technology in Chemical Engineering from Harcourt Butler Technical University (HBTU Kanpur) and an MBA in Marketing and Operations from NMIMS Mumbai. His strong background in consumer engagement and brand scaling equips him to expand Logitech’s presence as hybrid work setups, creator culture, and AI workflows continue to evolve in India.
