Himanshu Shekhar Takes Charge of VEGA’s Digital & D2C Business
CE DESK 
Himanshu Shekhar has officially taken charge as Head of Digital Marketing, D2C and Growth at grooming and personal care brand VEGA. In this strategic role, he will lead VEGA’s digital marketing, e-commerce, direct-to-consumer (D2C), and growth initiatives.
Shekhar joins VEGA from Livguard (SAR Group), where he served as Head of Digital Marketing from September 2024 to August 2026. At Livguard, he managed the digital and commerce agenda across a four-brand portfolio, overseeing online revenue, marketplace strategy, customer relationship management, and end-to-end marketing investment from awareness to conversion . Prior to Livguard, he held digital marketing leadership roles at Usha International, Publicis Media, and Google.
With over a decade of experience spanning brands, agencies, and platforms, he specializes in driving online revenue, D2C expansion, and marketing ROI.
VEGA, known for its grooming tools and personal care devices, aims to accelerate its digital-first growth and deepen consumer engagement through data-led, AI-assisted workflows. Shekhar’s mandate unifies digital growth, D2C commerce, and performance marketing under a single remit to scale the brand’s online footprint.
