Srijan Kapila joins JioStar Sports as Associate Director – Ad Sales
CE DESK 
Srijan Kapila has joined JioStar Sports as Associate Director – Ad Sales, taking charge of premium sports ad sales, sponsorship monetization and strategic brand associations across broadcast and digital platforms.
In his new role, he will drive revenue growth across marquee sports properties, live tournaments and digital streaming inventory.
Kapila moves to JioStar from Sony Pictures Networks India, where he served in ad sales for the digital business across SonyLIV from June 2024 to September 2026. During his tenure at SonyLIV, he led sponsorship sales, brand integrations and content monetization across flagship intellectual properties and live sporting events, including the Asia Cup and international cricket series.
Kapila brings over a decade of sales leadership across television, digital media and out-of-home platforms. Prior to Sony Pictures Networks India, he handled digital sales at Times Network from April 2022 to June 2024. His earlier career includes key sales management roles at The Quint, iTV Network and Group All About Outdoor.
Notably, this appointment marks a return to the legacy Star network for Kapila. He began his career with Star India Private Limited in 2011, serving for over four years across network development, business development and market intelligence in the Delhi-NCR territory.
His appointment comes as JioStar consolidates its sports broadcasting presence across television and digital streaming, leveraging high-decibel live sporting events to deliver integrated advertising solutions to leading consumer brands.
