Sneha Bhorawat promoted to Media Manager at Unilever
CE DESK 
Sneha Bhorawat has been elevated to Media Manager at Unilever, where she will oversee the end‑to‑end media strategy for key brands in the company’s India portfolio. The promotion reflects her growing role in shaping integrated media blueprints that span traditional channels, digital platforms, and social‑driven plans, with a focus on audience‑centric, data‑driven planning and performance measurement.
Before joining Unilever, Sneha held several media‑strategy and brand‑planning roles, including a stint as Brand Strategy Manager at MediaCom, where she led the development and implementation of media strategies for brands in FMCG, pharma, and hair‑care categories. In that role, she worked on defining target‑audience segmentation, setting media objectives, prioritising markets, and deciding digital thresholds and social‑media plans, skills that now feed into her broader brief as a Media Manager at Unilever.
Her earlier career also includes account‑management and media‑planning exposure at Admosphere Media and other agencies, giving her hands‑on expertise in managing multi‑brand portfolios and complex media cycles. This agency‑side background, combined with in‑house marketing experience at Unilever and short‑term leadership exposure at Polycab India Limited, positions her to bridge brand‑side thinking with on‑ground media buying and planning rigour.
As Media Manager, Sneha is expected to lead the design and optimisation of integrated media plans, ensuring that Unilever’s campaigns in India reach the right audiences at the right moments while balancing reach, frequency, and efficiency metrics.
Within the broader media‑and‑marketing ecosystem, her promotion underscores how global FMCG companies are increasingly leaning on planners with cross‑category experience and digital depth to lead media for complex brand portfolios. For Sneha, stepping into the Media Manager role marks a natural progression from being a strategist and planner to owning the full media journey for some of Unilever’s key consumer brands in the Indian market.
