Pavan Panchal Joins Publicis Starcom as Senior Planning Manager

Pavan Panchal has joined Publicis Starcom as Senior Planning Manager, marking a new phase in his media planning and digital strategy career. In his new role, he will be responsible for developing audience-led media plans, translating client objectives into communication strategies, and supporting the execution of integrated campaigns across relevant platforms.

Panchal brings experience across media planning, digital marketing, campaign strategy, and performance-focused communication. His professional background includes stints with GroupM and Madison, where he worked on media strategies, digital campaigns, client servicing, and planning initiatives for brands across categories.

At Starcom, Panchal is expected to work closely with clients, creative teams, media partners, and platform specialists to develop communication solutions that connect brands with consumers. His responsibilities will include evaluating media opportunities, analysing audience behaviour, supporting campaign recommendations, and monitoring performance to improve campaign outcomes.

The appointment comes as media agencies increasingly focus on integrated planning that combines television, digital video, social media, search, programmatic advertising, retail media, and emerging platforms. Planning leaders are now expected to understand not only media buying but also consumer journeys, data, content environments, and measurable business results.