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Raksha Bandhan campaign film by Motilal Oswal Mutual Fund
2 minutes read
  • Latest

Shah Rukh Khan Becomes Zomato Brand Ambassador

CE DESK August 9, 2025 0
Zomato teams up with Shah Rukh Khan for its “Fuel Your Hustle” campaign, celebrating grit, ambition, and...
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ACEF Asian Leaders Conference 2025 panel discussion
2 minutes read
  • ACEF Events

14th ACEF Asian Leaders Panel 2025: Insights from Marketing Leading Innovators

CE DESK August 8, 2025 0
Join the 14th ACEF Asian Leaders Conference & Awards on August 29, 2025, in Mumbai. Explore “Brand...
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Anupam Srivastava NDTV Chief Executive Producer
2 minutes read
  • People Movement

NDTV Appoints Anupam Srivastava as Chief Executive Producer

CE DESK August 8, 2025 0
Anupam Srivastava joins NDTV India and regional channels as Chief Executive Producer, bringing 20+ years of broadcast...
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Varun Sharma promoting EV Sahi Hai campaign
3 minutes read
  • Advertising

JSW MG Motor India Launches “EV Sahi Hai” Campaign to Boost Electric Vehicle Adoption in India

CE DESK August 8, 2025 0
Discover how JSW MG Motor India’s “EV Sahi Hai” campaign is transforming electric vehicle awareness with real...
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Raksha Bandhan 2025 campaigns
3 minutes read
  • Advertising

Heartfelt Raksha Bandhan 2025 Campaigns Celebrating Modern Sibling Bonds

CE DESK August 8, 2025 0
Explore Raksha Bandhan 2025 campaigns by (love that transcends physical distanc) MobiKwik, (unwavering protection) Instamart, (technology-powered togetherness...
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Skydance-Paramount merger 2025
2 minutes read
  • Television

Skydance Media Completes $8 Billion Acquisition of Paramount, Ushering New Era in Entertainment

CE DESK August 8, 2025 0
Skydance merges with Paramount to create a streaming and production powerhouse blending Hollywood legacy with cutting-edge innovation....
Read More Read more about Skydance Media Completes $8 Billion Acquisition of Paramount, Ushering New Era in Entertainment
Volini aiding Pandharpur pilgrims with Uparna
2 minutes read
  • Advertising

Volini Reimagines ‘Uparna’ to Provide Pain Relief Support During Pandharpur Wari Pilgrimage

CE DESK August 8, 2025 0
Volini blends tradition and care by adding pain relief functionality to the Warkaris’ Uparna, easing muscle and...
Read More Read more about Volini Reimagines ‘Uparna’ to Provide Pain Relief Support During Pandharpur Wari Pilgrimage
Hiren Gor Levi Strauss Managing Director SAMEA
2 minutes read
  • People Movement

Levi Strauss & Co. Appoints Hiren Gor as Managing Director for for South Asia, Middle East & Africa

CE DESK August 8, 2025 0
Levi Strauss & Co. names Hiren Gor as MD for SAMEA region, boosting leadership for growth across...
Read More Read more about Levi Strauss & Co. Appoints Hiren Gor as Managing Director for for South Asia, Middle East & Africa
Sunil Kumaran CEO BIG FM 2025
2 minutes read
  • People Movement

Sunil Kumaran Appointed as CEO of BIG FM

CE DESK August 8, 2025 0
BIG FM names Sunil Kumaran CEO as it embarks on a multimedia evolution under Sapphire Media’s leadership...
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MobiKwik TraditionSeHatke Raksha Bandhan campaign
2 minutes read
  • Advertising

MobiKwik’s #TraditionSeHatke Campaign Redefines Raksha Bandhan with Modern Sibling Love and Digital Gold

CE DESK August 8, 2025 0
Celebrate Raksha Bandhan 2025 with MobiKwik’s #TraditionSeHatke campaign celebrating gratitude, equality, and Digital Gold gifting between siblings....
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Joydeep Saha MD CEO ManipalCigna
1 minute read
  • People Movement

Joydeep Saha Appointed MD & CEO of ManipalCigna

CE DESK August 7, 2025 0
Joydeep Saha joins ManipalCigna as MD & CEO, bringing over 20 years of insurance expertise to drive...
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Kyunki Saas Bhi Kabhi Bahu Thi reboot sponsors 2025
2 minutes read
  • Latest

Kyunki Saas Bhi Kabhi Bahu Thi Breaks Records with 1.6 Billion Minutes Watch Time in Launch Week

CE DESK August 7, 2025 0
The iconic show Kyunki Saas Bhi Kabhi Bahu Thi achieves over 1.6 billion minutes watch time during...
Read More Read more about Kyunki Saas Bhi Kabhi Bahu Thi Breaks Records with 1.6 Billion Minutes Watch Time in Launch Week
Hansveen Kaur VP Brand Marketing at eGenome.ai
1 minute read
  • People Movement

Hansveen Kaur Appointed VP Brand Marketing at eGenome.ai & B’spoke Wellness

CE DESK August 7, 2025 0
Hansveen Kaur joins eGenome.ai and B’spoke Wellness as VP Brand Marketing to lead growth and innovation in...
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Anchal Sharma OneXtel healthcare advisory
2 minutes read
  • People Movement

Forbes honoured Anchal Sharma partners with OneXtel Communication

CE DESK August 7, 2025 0
Forbes honoured Anchal Sharma partners with OneXtel Communications to drive patient-driven healthcare communications and authentic engagement in...
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Alt investment campaign with Gukesh
2 minutes read
  • Advertising

Alt’s New Campaign with Chess Champion Gukesh Advocates Portfolio Diversification

CE DESK August 7, 2025 0
Alt’s digital campaign featuring World Chess Champion Gukesh promotes diversified portfolios using alternative investments like real estate...
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Réal Raksha Bandhan 2025 campaign
2 minutes read
  • Marketing

Réal’s Raksha Bandhan 2025 Campaign Celebrates Silent Support and Deep Sibling Love

CE DESK August 7, 2025 0
Dabur Réal’s heartfelt Raksha Bandhan 2025 campaign highlights the power of silent support and unspoken sibling love...
Read More Read more about Réal’s Raksha Bandhan 2025 Campaign Celebrates Silent Support and Deep Sibling Love
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DMSM Awards 2027
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Miles Ahead – The Quiz Challenge
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Miles Ahead – The Quiz Challenge
Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

customer engagement network Benedicct PR UAE DigifyMe partnership

Benedicct PR & Brand Building Enters UAE Market in Exclusive Partnership with DigifyMe IT Soluti

Flipkart launches microdrama vertical customer engagement network

Flipkart Launches Microdrama Vertical in App with Pratilipi and Terribly Tiny Tales

FTA Global Bags Digital Marketing Mandate for Apex Group

FTA Global Bags Digital Marketing Mandate for Apex Group

Dentsu The Brand Reset study

Dentsu Launches The Brand Reset to Reframe Video’s Role in Brand Growth

BCG Deepens OpenAI Collaboration Through Frontier Alliance Expansion

BCG Deepens OpenAI Collaboration Through Frontier Alliance Expansion

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