Jennifer Winget steps into new creative role with Ekatra Jewels’ NOT JUST ONE collection
CE DESK 
Actor Jennifer Winget has stepped into a new creative chapter with Ekatra Jewels. Winget has joined the brand as a co-creator. She has helped design a new solitaire jewellery collection called NOT JUST ONE. The launch marks her first major foray into jewellery design and brand building.
The NOT JUST ONE collection features seven solitaire shapes. Each shape is inspired by a different facet of a woman’s personality. The idea behind the collection is that a woman is not defined by a single role or identity. She can be many things at once. The jewellery is meant to reflect that complexity. Winget has been closely involved in shaping the creative direction of the line.
Speaking about the partnership, Jennifer Winget said I’ve spent twenty years playing different women and finding a little bit of myself in each of them. With this, I got to do something quite different. I wasn’t stepping into a character or someone else’s world. I was bringing my own perspective into something and seeing it take shape. It felt very personal to me because, for the first time, I was creating something that carried a part of who I am. This is the first time the thing carrying my name is something I actually made, and that was very special to me.
Ekatra Jewels is positioned as a brand for the modern, independent woman. It focuses on fine jewellery that blends contemporary design with everyday wearability. The brand has been building a portfolio of celebrity partnerships and co-created lines. Winget joins a group of partners that includes actor Pragya Kapoor and creator Apurva Makhija. Each partner brings a different perspective to the brand’s creative and consumer strategy.
The NOT JUST ONE collection is being launched as part of Ekatra’s broader push into solitaire jewellery. Solitaires are often seen as classic and timeless pieces. Ekatra wants to make them feel more personal and expressive. The seven shapes in Winget’s collection offer different styles and moods. This allows customers to choose a design that matches their personality or occasion. The brand is also highlighting craftsmanship, quality and responsible sourcing as key pillars of the line.
For Winget, the move adds another dimension to her career. She is known for her work in television and digital series. She is also preparing for the release of the Netflix mystery thriller Shaque: Trust No One, which premieres on September 24, 2026. In recent interviews, she has spoken about balancing her personal and professional life after her marriage to William Ishmael. This jewellery partnership shows her interest in building long-term creative projects beyond acting.
For Ekatra Jewels, Winget’s involvement brings strong visibility and credibility. Her image as a confident, independent woman aligns with the brand’s target audience. The NOT JUST ONE campaign is expected to run across digital and social media platforms. It will focus on storytelling around identity, self-expression and modern femininity. Over time, the brand plans to expand its range of co-created collections and deepen its presence in the fine jewellery segment.
