Ishita Gupta steps into Associate Brand Director role at Zepto

Ishita Gupta has stepped into a new role as Associate Brand Director at Zepto, marking a fresh milestone in her rapid rise within the company’s brand and marketing team. In her LinkedIn post, Gupta shared that she is grateful for the opportunity and excited for the next chapter, while also thanking Chandan Mendiratta for his trust and mentorship.

Gupta’s profile shows a strong track record at Zepto across content, integrations and brand strategy, with experience spanning Senior Manager and Senior Manager II roles in recent years. Her move into a broader brand leadership position suggests that Zepto is increasingly relying on her to shape the company’s voice, campaigns and cross-functional collaboration.

In her note, Gupta also acknowledged support from her brand team and partners across verticals, including Ishan Chawla’s team and Saurabh Kabra’s team, highlighting the collaborative nature of brand-building inside a fast-moving consumer platform. That kind of internal alignment is especially important at Zepto, where marketing must balance speed, scale and consistency across many customer touchpoints.

Zepto has become known for high-velocity, culture-forward marketing, and leaders like Gupta play a key role in keeping the brand relevant to young, digital-first shoppers. Her background in content strategy, artist and integration work, and brand communication fits well with that approach.

The promotion reflects both individual growth and Zepto’s broader focus on strengthening its brand leadership as it competes in India’s crowded quick-commerce market. With an expanded remit, Gupta is now positioned to influence more of the brand’s narrative, creative direction and growth strategy.