Bingo! Mad Angles has unleashed an innovative campaign featuring the legendary ACP Pradyuman and his iconic CID team, roping them in to “solve” the mystery of its quirky new ‘Mystery Pickle’ flavor. Drawing from one of Indian television’s most iconic crime dramas, the campaign cleverly taps into nostalgia and humor as it invites audiences on a snack-fueled detective journey.
Campaign Highlights
- CID Crossover: The campaign stars Shivaji Satam (ACP Pradyuman) and fellow CID members, famous for their crime-solving antics, who set about decoding the mystery behind Mad Angles’ new flavor.
- Quirky Narrative: The ads are packed with classic CID signatures – dramatic interrogations, humorous plot twists, and Pradyuman’s legendary one-liners – putting a snacky spin on crime-solving.
- Interactive Engagement: Audiences are encouraged to participate in the mystery by tasting the new flavor and sharing their own theories about its unique ‘pickle’ taste on social media, boosting engagement with playful suspense.
Product Spotlight: Mystery Pickle
- Flavor Experience: The ‘Mystery Pickle’ variant blends tangy, spicy, and aromatic pickle notes, promising a memorable munching adventure for chip lovers.
- Packaging & Availability: Mad Angles’ bold new packs boast CID-themed visuals, instantly drawing fans of the show and snack enthusiasts alike. The product is rolling out in retail stores and online platforms nationwide.
Brand Strategy
Distinctive Positioning: This campaign sets Mad Angles apart in the crowded snack aisle, underscoring its reputation for bold flavors and unconventional marketing.
Nostalgia Marketing: By tying up with the much-loved CID team, Bingo! reconnects with fans across generations, blending classic TV memories with a fresh snacking experience.
Engagement-Driven: Using the investigative premise, the campaign transforms a simple flavor launch into an interactive whodunit, leveraging both digital and offline touchpoints for maximum reach.
