Aanchal Maheshwari Joins JioStar as Head, English Content and Programming
CE DESK 
Aanchal Maheshwari has joined JioStar as Head – English Content and Programming, taking charge of building and scaling the media conglomerate’s English and international entertainment portfolio.
Maheshwari announced her new role on LinkedIn after spending more than six years at Amazon. In her new mandate, she will lead content acquisition, programming curation, and licensing strategies to expand JioStar’s slate across television and digital streaming platforms.
She brings over 17 years of extensive media, entertainment, and telecommunications experience. At Amazon Prime Video, Maheshwari most recently served as Head – Content Partnerships for Prime Video Channels and TVOD, where she drove subscription add-on services and transactional video-on-demand offerings. She initially joined Amazon in May 2020 to lead Hindi movie acquisitions.
Prior to Amazon, Maheshwari spent over eight years at The Walt Disney Company. During her tenure, she served as Associate Director – Content Sales for Direct to Consumer & International (DTCI), leading content and music licensing across linear TV and digital streaming platforms throughout the Indian subcontinent. Her responsibilities at Disney also included syndication, studio marketing, and consumer product commercialization.
Her earlier career includes cross-functional leadership stints at Bharti Airtel under the Young Leaders Program, managing enterprise accounts, product retention, and retail broadband operations. She is an alumnus of the Indian School of Business (ISB) with specializations in marketing and strategy.
Her appointment comes as JioStar continues to consolidate its leadership across broadcast and OTT ecosystems. Maheshwari’s deep background in global content syndication, studio partnerships, and viewer acquisition will strengthen JioStar’s competitiveness in the rapidly evolving English entertainment space.
