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Melody chocolate

From Diplomatic Sweet to Sales Spike: How the ‘Melody’ Moment Boosted the Brand effect of Melody viral moment on brand
2 minutes read
  • Marketing

From Diplomatic Sweet to Sales Spike: How the ‘Melody’ Moment Boosted the Brand

CE DESK May 23, 2026
The viral gesture of PM Modi gifting Melody chocolate to PM Meloni has dramatically raised the brand’s...
Read More Read more about From Diplomatic Sweet to Sales Spike: How the ‘Melody’ Moment Boosted the Brand
TAM Sports data shows IPL 2026 advertising volumes on linear television rose 4% versus IPL 2025, with e-commerce, Google and mass-market brands driving spend across the tournament.

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