HT Media (Fever and Radio One) Celebrates Multiple Wins at Prestigious ACEF Global Customer Engagement Awards Ceremony (April 2024, Mumbai)
Silver - HT Media - Radio - Succesful use of CSR Activity - Pet Street - Fever
Gold - HT Media - Podcast Music - Indie'N Folk Project - Fever
Gold - HT Media - Individual Excellence Honor - Apprentice Radio Jockey of the Year - Jatin (Fever)
Silver - HT Media - Radio - Best use of Celebrity Endorsement - Radio One TOH - Radio One
Silver - HT Media - Individual Excellence Honor Apprentice Radio Jockey of the year - Illahi - Radio One
Jt Silver - HT Media - Individual Excellence Honor - Celebrity Radio Jockey of the year - Ranveer Singh - Radio One
Spokesperson: Monalisa Mandal, VP-Marketing and Digital-Fever FM (HT Media)
Briefly describe your organization's background and its primary objectives:
Fever FM, part of HT Media Ltd, has been a prominent player in the radio landscape since its inception in 2007. With a network spanning 15 cities and 22 stations, we've garnered a significant following, especially in Delhi, where we hold the top position. Fever Network consists of 4 radio brands- Fever FM, Radio One, Radio Nasha and Punjabi Fever. Recently rebranded as 'HAPPENING HAI', our primary objectives include staying relevant in the digital era, offering engaging content, and becoming the ultimate destination for trendy entertainment and events. Our playlists are curated to be soulful, aspirational, and reflective of the latest trends, catering to a diverse audience base.
For how many years you are participating in ACEF Awards and how many awards did you win in Global Customer Engagement Awards 2024.
Proudly marking our debut at ACEF, Fever Network clinched 7 prestigious awards at the Global Customer Engagement Awards 2024. Our wins include 3 Golds and 4 Silvers across radio, podcast and individual excellence categories
What specific initiatives or strategies did your organization implement that led to winning the Global Customer Engagement Award?
Fever Network has been honored with the prestigious Global Customer Engagement Award due to our unwavering commitment to crafting unparalleled content experiences and innovating within the radio and podcasting space. Our success stems from several strategic initiatives that have resonated deeply with our audience and set us apart as industry leaders.
1. Relaunch for Audience Alignment: Recognizing the evolving tastes of our audience, we underwent a strategic rebranding process to align our station more closely with their preferences. With the slogan "Radio Ka Remote ab Aapke Haanth mei hai," we emphasized the power of listener control, mirroring the personalized experience of digital platforms.
2. Innovative Programming: As pioneers of radio dramas with "Radio Ab Dikhayi Dega," we have continually pushed the boundaries of traditional radio by identifying talented storytellers (celebrities) and delivering captivating narratives. This commitment to innovation has kept our content fresh, engaging, and culturally relevant.
3. Continuous Innovation: With a deep understanding of radio and an unwavering commitment to innovation, we consistently seek new ways to elevate the listener experience and stay ahead of industry trends. Our dedication to innovation ensures that we remain relevant and compelling in an ever-changing media landscape.
4. Live Events and Community Engagement: To deepen our connection with our audience, we strategically integrated live events into our engagement strategy. These events serve as platforms for direct interaction with our audience, fostering a sense of community and loyalty.
By implementing these strategic initiatives, Fever Network has not only cemented its position as a leader in the radio and podcasting industry but has also garnered international recognition for its exemplary customer engagement efforts.
What measurable outcomes or impacts have resulted from your customer engagement strategies?
Fever FM's ongoing campaigns and innovations have yielded remarkable measurable outcomes, affirmed the effectiveness of our customer engagement strategies and signalled a significant shift in our brand positioning and audience interaction dynamics.
1. Increased Revenue: As a result of our strategic approach, Fever FM has experienced a substantial 25-30% increase in revenue compared to the previous year. This growth underscores the positive impact of our rebranding initiative on the financial performance of the company.
2. Audience Growth and Engagement: Our efforts to foster deeper interactions with consumers have borne fruit, with a surge in audience engagement across social and digital platforms. Particularly noteworthy is the significant increase in engagement on our Instagram handle, which has witnessed a remarkable 60% rise compared to the previous month. Moreover, our social media following, especially in the 18-24 age range, has expanded substantially, reflecting a growing resonance with our target demographic.
3. Enhanced Brand Perception: The rebranding initiative has positioned Fever FM as a cutting-edge, youth-centric content creation company, setting us apart from competitors in the industry. This transformation has garnered positive attention and interest
4. Shift in Listener Behaviour: We have observed a notable shift in listener behavior, with a departure from the past trend of frequent station switching. This indicates a deeper level of engagement and connection with our content, signaling a more loyal and dedicated listener base.
These outcomes demonstrate the effectiveness of our customer engagement strategies in driving tangible business results and positioning Fever FM for continued success in the evolving media landscape.
In what ways has winning the Global Customer Engagement Award impacted your organization?
Winning the Global Customer Engagement Award has had a profound impact on Fever FM, touching various aspects of our organization and reinforcing our commitment to delivering exceptional content experiences to our audience.
1. Validation of Strategies: The award serves as a validation of the effectiveness of our customer engagement strategies. It reaffirms that our approach to engaging with our audience, including initiatives such as rebranding, interactive content creation, and innovative programming, is resonating positively and making a meaningful impact.
2. Increased Visibility and Opportunities: Winning a prestigious global award elevates Fever FM's reputation within the industry and among our audience. It establishes us as a leader in customer engagement and innovation, enhancing our credibility and positioning us as a benchmark for excellence in content creation and audience interaction. The award serves as a powerful marketing tool, helping us attract top talent, advertisers, and sponsors who are drawn to our brand's reputation for excellence in customer engagement.
3. Motivation and Morale: The recognition bestowed upon us by the Global Customer Engagement Award serves as a source of motivation and pride for our team members. It acknowledges their hard work, creativity, and dedication to delivering outstanding content and engaging with our audience in meaningful ways, boosting morale and fostering a sense of accomplishment.
It reaffirms our commitment to delivering exceptional content experiences and engaging with our audience in meaningful ways.
Can you provide any anecdotes or examples that demonstrate the effectiveness of your customer engagement efforts?
The rebranding efforts undertaken by Fever FM have been highly effective in engaging our audience and reshaping their perception of radio as a dynamic and interactive medium. Here are some anecdotes and examples that demonstrate the effectiveness of our customer engagement efforts:
1. Radio Ka Remote Ab Aapke Haanth Mei Hai: This unique concept introduced as part of our rebranding initiative has resonated deeply with our audience. By empowering listeners to have control over the content and songs played on the radio, we have bridged the gap between traditional radio broadcasting and the personalized experience of digital platforms. We have received an overwhelming response from our audience. This level of engagement illustrates the effectiveness of our strategy in making radio more interactive and appealing to digital natives.
2. Increased Listener Feedback and Participation: Since the launch of our rebranding campaign, we have witnessed a significant increase in listener feedback and participation. Our audience is actively sharing their thoughts, preferences, and suggestions through digital and social platforms, contributing to the co-creation of our station's content.
3. Positive Reception from Young Consumers: The rebranding exercise aimed to resonate with young consumers by offering trendy and captivating content that reflects their interests and preferences. The response from this demographic has been overwhelmingly positive, with many expressing excitement about the fresh and dynamic direction Fever FM is taking.
4. Retention and Loyalty: As a result of our rebranding efforts, we have observed an increase in listener retention and loyalty. Listeners are spending more time tuned in to Fever FM, and there has been a noticeable decrease in station switching behavior. This indicates that our audience is not only enjoying the content but also forming a deeper connection with the brand, which is essential for long-term success in the competitive media industry.
Our rebranding initiative has succeeded in making radio more relevant, interactive, and appealing to today's digital-savvy consumers.
How do you envision leveraging this award in your organization's future marketing and PR activities?
Winning the Global Customer Engagement Award represents a significant achievement for Fever FM and presents a multitude of opportunities to enhance our marketing and PR activities in the future. Here's how we envision leveraging this award:
1. Prominent Feature in Marketing Collaterals: We will prominently feature the award logo and recognition in our marketing collateral, including digital ads, social media posts, and email newsletters. This will serve as a powerful endorsement of our brand's commitment to customer engagement and innovation, helping to build trust and credibility with our audience.
2. Press Releases and Media Coverage: We will issue press releases announcing our win and seeking media coverage in relevant industry publications, news outlets, and blogs. This will help to amplify our message and reach a wider audience, further solidifying our reputation as a leader in customer engagement within the radio and media industry.
3. Social Media Campaigns: We will launch dedicated social media campaigns celebrating our award win, engaging with our audience, and encouraging them to share their excitement and pride. This will help generate buzz and excitement around our brand, while also showcasing our dedication to delivering exceptional content experiences.
4. Employee Recognition and Motivation: Internally, we will celebrate our award win with our team members, recognizing their hard work, creativity, and dedication that contributed to this success. This will serve as a source of motivation and pride, fostering a positive work culture and driving continued innovation and excellence.
Overall, leveraging this award in our future marketing and PR activities will help us strengthen our brand positioning, enhance our credibility, and drive further engagement and growth within the radio and media industry.
Quotes for press releases regarding your award win:
1. "We are honored and thrilled to receive the Global Customer Engagement Award, which recognizes our relentless commitment to delivering exceptional content experiences and engaging with our audience in meaningful ways. This award is a testament to the hard work and dedication of our team, who continuously strive to innovate and elevate the listener experience." - Ramesh Menon, CEO of Fever FM
2. "Winning the Global Customer Engagement Award reaffirms our position as a leader in the radio and media industry, and underscores our unwavering commitment to redefining radio broadcasting for the digital age. This recognition motivates us to continue pushing boundaries, embracing innovation, and delivering compelling content that resonates with our audience." - Monalisa Mandal, VP Marketing at Fever FM
Are there any specific angles or themes you would like us to highlight in our PR materials about your organization's achievement?
We want to highlight the Fever Relaunch that happened this year. Most of the information about the rebrand has been covered in the above answers.
