Ishita Hora joins ^ a t o m network as senior vice president
CE DESK 
^ a t o m network has appointed Ishita Hora as Senior Vice President. Hora brings over 15 years of experience across leading brands and agencies. She has worked with Ogilvy and WPP Production in the past. Her client roster includes major names like Coca-Cola and Unilever. She has built her reputation around growing brands, businesses and high-performing teams.
In her new role, Hora will focus on business growth and client partnerships. She will work on strengthening ^ a t o m’s presence across key categories. She will also mentor teams and help shape the agency’s strategic direction. Her appointment comes as ^ a t o m records a number of new business wins. The agency is also expanding its senior management structure. This signals that ^atom is investing in leadership to support its growth plans.
Speaking on her move, Hora said Joining ^ a t o m was a very considered, long-term decision for me. I wanted to get back to the kind of advertising I’ve always loved, while being somewhere I could add real value and continue to grow. The people, culture, energy and work at ^ a t o m felt incredibly aligned with how I like to work. I’m excited about what we can build together Her statement reflects a clear focus on culture fit and long-term impact, not just the next role.
Abhik Santara, director and CEO, and Yash Kulshresth, co-founder and chief creative officer, ^ a t o m , said, “We are building ^ a t o m around deeper, longer-term relationships with our brands. None of the brands that we manage are short term, one off projects. And that requires people who can understand a client’s business beyond the brief and turn that understanding into stronger relationships and stronger work. Ishita and Preitesh bring exactly that scale, bigness and depth of experience through the global iconic brands that they have managed.”
