Imran Majid elevated to Vice President – Investment at Alliance Advertising and Marketing
CE DESK 
Imran Majid has been elevated to Vice President – Investment at Alliance Advertising and Marketing, a move that recognises his contribution to strengthening the agency’s media investment and trading capabilities. The promotion, flagged in recent industry listings, positions him as a key part of Alliance’s leadership bench as advertisers increasingly seek data-led investment approaches, greater efficiency and sophisticated trading across fragmented media markets.
While detailed career history from his LinkedIn profile is not fully visible in public reports, the context of the role indicates a background rooted in media investment, trading and client-side campaign delivery, with responsibility for planning and optimising spend across digital, video, social and performance channels. At the VP level, Majid is expected to oversee investment strategy, agency and platform relationships, and performance accountability for client budgets, aligning media plans with business objectives and brand efficiency metrics.
The timing of the promotion aligns with a broader industry shift where media owners and agencies are consolidating investment and trading functions under senior leaders who can bridge planning, data and commercial outcomes. Similar recent moves in the region such as WPP Media promoting Abdallah Adra to Senior Vice-President, Investment & Trading MENA underscore how investment roles are expanding in scope from execution to strategic oversight of yield, audience strategy and measurement.
As Vice President – Investment, Majid will likely work closely with brand, performance and creative teams to ensure that media plans are not only strategically sound but also executable at scale, with clear guardrails around brand safety, data quality and ROI.
