The boards of Hansa Cequity and Dsquare Solutions approve a merger to streamline operations
CE DESK 
The boards of Hansa Customer Equity Private Limited, popularly known as Hansa Cequity, and Dsquare Solutions Private Limited have approved a scheme of amalgamation under which Dsquare Solutions will merge with Hansa Cequity. The decisions were taken at separate board meetings held on August 10, 2026.
Hansa Cequity is a wholly owned subsidiary of R K SWAMY Limited, while Dsquare Solutions is a wholly owned subsidiary of Hansa Cequity. The proposed merger will consolidate the two businesses under a single entity and simplify the group’s structure.
The amalgamation is intended to improve operational control, optimise the use of resources, generate economies of scale, and reduce legal and regulatory compliance requirements. R K SWAMY said the move would also help create greater synergies between the two businesses and support more efficient delivery of analytics and customer-focused services.
Hansa Cequity operates in customer analytics, data management, market-mix modelling, segmentation, direct marketing, loyalty programmes, and customer relationship services. Dsquare Solutions works in a related area, developing customer relationship management solutions using data analytics and technology.
The proposed consolidation comes as businesses increasingly depend on connected customer data, advanced analytics, artificial intelligence, and personalised engagement to improve marketing performance. Bringing the two operations together could allow the group to combine consulting capabilities, technology resources, data expertise, and customer solutions under one structure.
The appointed date for the scheme has been set as April 1, 2026, subject to the required statutory and regulatory approvals. Since Hansa Cequity already holds the entire share capital of Dsquare Solutions, the transaction will not involve any cash consideration or share exchange ratio. The shares held in Dsquare Solutions will be cancelled as part of the merger process.
R K SWAMY has clarified that the amalgamation will not result in any change to the listed company’s shareholding pattern because the listed entity is not a direct party to the merger. The company has also stated that the transaction is not expected to adversely affect business operations.
The merger marks another step in R K SWAMY’s effort to create a more integrated marketing, data, research, and customer-experience services group. Welspun BAPL, said Over the last five decades, Sintex has become one of India’s most trusted brands and this new TVC celebrates this trust and legacy that Sintex has built over generations. For millions of consumers, the iconic line ‘Tanki Matlab Sintex’ has become synonymous with quality, durability, and reliability. At the same time, the campaign reinforces an important distinction: Tanki Matlab Sintex, but not all water tanks are Sintex. As the original brand that transformed water storage in India, we remain committed to leading the category through innovation, quality and trust, while helping consumers make the right and informed choice.
