Posterscope India has elevated Hassnain Kurreshi to Executive Creative Director

Posterscope India has elevated Hassnain Kurreshi to Executive Creative Director, recognizing his long contribution to the agency’s creative leadership and outdoor advertising work. The promotion comes as he completes 11 years with the Dentsu-owned OOH specialist, marking a meaningful milestone in his journey.

Kurreshi has spent years building expertise in OOH, events, activations, retail, and experiential marketing, which gives him a strong base for a role that demands both creative thinking and on-ground execution. In his earlier positions at Posterscope India, including Senior Creative Director and Group Creative Director, he worked on brand narratives that blended visual impact with strategic messaging.

His elevation also reflects Posterscope India’s broader focus on innovation in location-based marketing and public-space storytelling. In a market where outdoor campaigns are expected to do more than just display a message, creative leadership has become central to making brands visible, memorable, and culturally relevant.

Kurreshi has shared that the journey has been shaped by ideas, instincts, and the people who supported him along the way. That kind of perspective matters in OOH, where strong creative output often depends on collaboration between strategy, design, media, and field execution.

For Posterscope India, the promotion signals continuity and confidence in in-house talent. It also reinforces the agency’s positioning as a specialist that combines creativity with technology to deliver standout brand experiences in public spaces.

With this elevation, Kurreshi steps into a role that will likely shape the next phase of Posterscope India’s creative direction, especially as brands continue seeking bolder and more experiential outdoor ideas.