CE DESK 
Aparna Ramachandran appointed EVP & Head of Network Digital – Central at Zee Entertainment, bringing OTT expertise from Balaji Telefilms, Viacom18.
Zee Entertainment Enterprises Limited has appointed Aparna Ramachandran as Executive Vice President and Head of Network Digital – Central, based in Mumbai. She oversees digital strategy and content for the central portfolio, including original programming, platform partnerships, and development.
Ramachandran spent five years at Balaji Telefilms as Head of Digital Originals. She led projects on JioCinema and Disney+ Hotstar, including Ormax Top 10 series like Dus June Kii Raat. Before that, Director – Creative Development at Balaji.
Her previous roles include Senior Creative Director at Viacom18’s Voot, handling shows like The Gone Game (ATA-nominated). Creative Director at Viu for Hindi/Tamil/Telugu originals. Long stint at FremantleMedia across scripted, reality, and digital formats.
Early career as content producer at Miditech, BigSynergy, BBC Worldwide, CNBC-TV18, Bloomberg UTV. She started as software engineer at Infosys before media transition.
The appointment strengthens Zee’s digital push amid streaming wars with JioStar, Sony-Zee merger echoes. Ramachandran’s cross-platform experience suits network OTT evolution.
