CE DESK 
Shivani Thussu joins JioHotstar full-time as VP Creative & Content for Hindi streaming specials, bringing expertise from Viacom18 and BBC Studios to drive original programming.
JioHotstar has strengthened its content leadership by appointing Shivani Thussu as Vice President – Creative & Content (Digital & Streaming – Hindi Specials), transitioning her from a consulting role to full-time leadership. Thussu will spearhead creative strategy, development, and execution for Hindi originals, specials, and innovative formats across JioHotstar’s streaming portfolio.
With over seven years at Viacom18 Digital Ventures, Thussu led content strategy for acclaimed series like Asur 2 and Candy, the latter winning Best Web Series at the 2021 Dadasaheb Phalke International Film Festival. Her career spans senior creative roles at BBC Studios—adapting global hits like The Office and Criminal Justice—and long-form programming at Viacom18’s Colors network across reality and fiction formats.
Thussu’s mandate focuses on aligning ambitious storytelling with audience insights and platform goals, nurturing talent partnerships, and pioneering new content formats for Hindi streaming audiences.
Shivani Thussu Wrote, ” A new Episode begins. Happy to share that I’ve transitioned from a consulting engagement into a full-time role as Vice President – Creative & Content (Digital & Streaming – Hindi Specials) JioHotstar. Grateful for the trust, the collaborations, and the many conversations that shaped this journey — and looking forward to building meaningful, ambitious stories with some incredible people. Thankful for the journey so far, and excited for what’s ahead.”
This appointment bolsters JioHotstar’s creative firepower amid intensifying OTT competition, positioning the platform to deliver differentiated Hindi content that blends cultural resonance with global production standards. Thussu’s track record in scaling digital-first narratives makes her ideally suited to drive JioHotstar’s Hindi specials dominance.
