CE DESK 
Bigg Boss Marathi S6 secures nine sponsors, including Danube Properties, Santoor Soap, MYK Laticrete, and P. N. Gadgil, leveraging Riteish Deshmukh-hosted show’s massive Maharashtra appeal.
Bigg Boss Marathi Season 6, hosted by Riteish Deshmukh on Colors Marathi and JioHotstar, has secured nine prominent brands as sponsors, underscoring its massive appeal in Maharashtra. The diverse lineup spans real estate, FMCG, jewellery, and EVs, delivering scale and cultural engagement.​
Danube Properties and Santoor Soap serve as Co-Powered Partners, amplifying visibility through deep integrations. Special Partners include MYK Laticrete Tile Adhesive, Pitambari Dishwash Gel, P. N. Gadgil & Sons (Since 1832), Gemini Cooking Oil, and Cotton King.​
Society Tea and Tunwal E-Motors round out the roster, leveraging the show’s loyal viewership for brand recall. Sponsors praise the platform’s authentic connections with regional audiences.​
Santoor’s Prasanna Rai highlighted deep consumer bonds via storytelling. P. N. Gadgil’s Aditya Modak noted the show’s elevated stature with Deshmukh. Cotton King’s Koushik Marathe eyes first-time visibility, while Society Tea anticipates a bigger impact.
