CE DESK 
Castrol India names V Kaushik Vedula as VP-Marketing to drive brand innovation, digital transformation, and growth across automotive and industrial segments.
Castrol India, a leading lubricant manufacturer under BP, has appointed V Kaushik Vedula as Vice President – Marketing, effective immediately. In this pivotal role, Vedula will spearhead the company’s marketing strategy, focusing on brand enhancement, customer engagement, digital initiatives, and sustainable mobility solutions across automotive, bike, and industrial sectors.
With extensive experience in marketing leadership within the FMCG and automotive industries, Vedula brings expertise in consumer insights, omni-channel campaigns, and performance-driven growth. Previously handling key portfolios at multinational brands, he has driven market expansion through innovative storytelling and data-led activations tailored to India’s dynamic mobility landscape.
At Castrol, Vedula’s mandate includes strengthening the brand’s premium positioning, accelerating electric vehicle lubricant adoption, and fostering partnerships that align with India’s green mobility goals. His appointment underscores Castrol’s commitment to agile marketing that supports long-term profitability and customer loyalty.
Commenting on the move, a Castrol spokesperson highlighted Vedula’s track record in transforming brands amid competitive markets. Vedula expressed enthusiasm for leading Castrol’s next growth phase, emphasizing innovation and relevance to Indian consumers navigating evolving vehicle technologies.
This leadership addition positions Castrol India to navigate industry shifts with bold, future-ready marketing excellence.
