Deepika Padukone Launches OnSet Program to Support Film and Advertising Creatives

Deepika Padukone introduces the OnSet program to empower aspiring filmmakers and advertising professionals through mentorship, networking, and skill-building opportunities.

Bollywood actor and entrepreneur Deepika Padukone has launched OnSet, a unique initiative designed to nurture emerging creative talent in the film and advertising industries. The program aims to provide a structured platform for aspiring writers, directors, and technicians to develop their skills while connecting with established professionals across the entertainment ecosystem.

The OnSet program will offer mentorship sessions, industry workshops, and collaborative opportunities that bridge the gap between academic learning and real-world creative production. By combining education, exposure, and experience, it seeks to cultivate the next generation of storytellers in India’s thriving media landscape.

Padukone’s initiative underscores her commitment to supporting creative expression and fostering inclusivity within the industry. Speaking about OnSet, she highlighted the need for accessible avenues that allow young talent to gain hands-on learning and build sustainable careers in film and advertising.

Through OnSet, Padukone aims to democratize creative opportunities and create a nurturing environment that celebrates diversity, innovation, and collaboration — helping passionate individuals take their first step toward a successful career behind the camera.