Cathay Pacific Appoints Piyuli Bhattacharjee as Regional Marketing Head for SAMEA

Piyuli Bhattacharjee’s promotion to Regional Marketing Head at Cathay Pacific strengthens the airline’s marketing across South Asia, Middle East, and Africa with innovative strategies and leadership.

Piyuli Bhattacharjee has been promoted to Regional Marketing Head overseeing South Asia, Middle East, and Africa (SAMEA) for Cathay Pacific. Piyuli has been with the company for over 7 years and has extensive experience in the retail and aviation industries. She has integrated Cathay Pacific marketing campaigns in various markets and is now positioned to reclaim Cathay Pacific’s brand position as a premium travel lifestyle entity. Stand-alone multi-channel marketing campaigns, integrated with various initiatives, drove brand awareness and customer engagement.

Piyuli has successfully managed marketing campaigns for the airline focused on business and leisure travelers, primarily international students, and exported the airline’s digital marketing contributions, thereby enhancing Cathay Pacific’s digital economy. Piyuli managed marketing for the route resumptions and her team won a Cannes-Silver Award on Media. She has also exported Cathay marketing influencer strategies and enhanced customer engagement in the airline’s customer loyalty programs by recruitment and co-purchase.

Piyuli’s strategic insight and in-depth knowledge of airline marketing will further expand Cathay’s vision of customer experience in the highly competitive aviation landscape of the Middle East and South Asia. This promotion underscores Cathay’s strategic investment in outstanding marketing leadership to optimize the region’s economic landscape.