Zee Cinema Wins Big at 14th ACEF Asian Leaders Summit & Awards 2025 for Pushpa 2: The Rule

Zee Cinema wins multiple prestigious awards at the 14th ACEF Asian Leaders Summit & Awards 2025, including Excellence in Launch Marketing, Most Admired Brand Activation Campaign, Best Content Marketing Campaign, and Best Use of Social Media.

Pushpa 2: The Rule on Zee Cinema – A Campaign of Synergy, Strategy & Spectacle
When Pushpa 2: The Rule premiered on Zee Cinema, it was more than a television broadcast—it was a strategic masterclass in marketing and audience engagement. The central challenge was clear: reignite the theatrical magic of Pushpa 2 for television audiences, particularly non-South dubbed viewers, while meeting the expectations of die-hard fans.

The campaign embraced the theme “Har Ghar Goonjegi Ek Hi Awaaz – Pushparaaj!”, combining insight-driven strategy with high-impact creativity. A 360° marketing plan amplified this approach across television, digital platforms, ground activations, print, radio, and DTH, ensuring every potential touchpoint connected with audiences.

By integrating creative storytelling with a multi-channel rollout, the campaign successfully bridged the gap between cinematic excitement and television viewership. It positioned Pushpa 2 as a must-watch event, capturing both mass appeal and the attention of dedicated fans, showcasing the power of synergy, strategy, and spectacle in contemporary television marketing.