Truecaller Appoints Saraswati Agarwal as Regional Sales Head for MEA Ad Solutions

Truecaller appoints Saraswati Agarwal as Regional Sales Head for Ad Solutions in the Middle East and Africa. Discover how her leadership and expertise are set to advance Truecaller’s advertising presence across Egypt, Nigeria, South Africa, Kenya, and the broader MEA region.

Truecaller, a top global platform for communications and digital identity, has named Saraswati Agarwal as the Regional Sales Head for Ad Solutions in the Middle East and Africa (MEA). This strategic move shows that Truecaller wants to have a bigger presence in the advertising market in important areas like Egypt, Nigeria, South Africa, and Kenya.

Saraswati Agarwal has worked for well-known companies like Bloomberg, CNN, and ITP Media Group for more than 15 years. She brings a lot of experience to her new job. She has worked in the luxury, digital, and media industries, where she has always helped businesses grow their sales and reach new markets. Agarwal also has a degree in Electronics and Telecommunications from the University of Mumbai, which shows how strong her technical background is.

Hemant Arora, the Vice President of Global Ad Sales Business at Truecaller, was happy about Agarwal’s appointment. He stressed that Truecaller has become a household name in major African markets because so many people use it and accept it. The company is ready to grow quickly thanks to its more than 34 strategic partners in the MEA region and its cutting-edge digital advertising solutions. Arora said that Saraswati’s proven track record and deep knowledge of the region are a perfect fit for Truecaller’s goal of providing partners and advertisers with customised, locally relevant advertising support.

Saraswati Agarwal, for her part, said she was excited to join the company at a time when it was growing and coming up with new ideas. She talked about the launch of new ad formats that have a big impact and will help Truecaller help brands connect with their audiences better than ever before. Agarwal is excited to work with partners to create smart, performance-based advertising solutions that are tailored to the different MEA markets. This will help Truecaller achieve its goal of creating long-term value for customers and opening up new opportunities.

Truecaller’s growing Ad Solutions business in MEA is built on strong partnerships, a presence in the market, and new products. The company wants to help brands stand out by using cutting-edge technology and providing great customer service. Truecaller wants to strengthen its leadership and help advertisers and partners in the Middle East and Africa move forward with digital technology. Saraswati Agarwal is in charge of regional sales.