Renault India launches a sleek new diamond logo as part of its ‘renault. rethink.’ campaign, debuting with the updated Triber and marking a bold step in its brand transformation for the digital age.
Renault India is ushering in a new era with the launch of a striking corporate logo as part of its sweeping ‘renault. rethink.’ campaign. This update – symbolized by the debut of a redesigned emblem – marks a vital chapter in Renault’s vision to modernize its image and embrace the future of mobility in India.
A Modern Diamond for a New Era
At the center of Renault’s transformation is a sleek, interlocked diamond logo. Breaking from past iterations, this contemporary emblem reflects geometric simplicity, precision, and a digital-first philosophy. The design, both minimalist and versatile, is intended to adapt fluidly across digital touchpoints and physical assets alike, offering a unified brand presence in an increasingly omnichannel world.
Launching with the Triber
The new logo will first grace the updated Renault Triber – one of India’s most popular compact MPVs. Customers will see the new symbol not only on vehicles, but across every touchpoint: from sprawling dealerships and bustling service centers to marketing materials, office spaces, and even Renault’s manufacturing hub in Oragadam, Chennai.
The ‘renault. rethink.’ Campaign
This initiative is about more than aesthetics:
- Digital and Human-Centric: Renault aims for a seamless, intuitive experience for customers, reflecting India’s growing digital sophistication.
- Unified Identity: The brand refresh is designed to create consistency – from billboards and showrooms to social media and mobile apps.
- Future-Ready: The new look aligns Renault India with the company’s global ‘Renaulution’ strategy, prioritizing advancements in electrification, sustainable technologies, and innovative mobility solutions.
Expanding Presence in India
Renault continues to affirm its stronghold in the Indian automotive landscape:
- Manufacturing Power: The Oragadam facility in Chennai boasts an annual capacity of 480,000 vehicles, supporting major launches and innovations.
- Nationwide Network: With over 350 sales outlets and 450+ service centers, Renault’s fresh identity will be visible to millions of Indian customers.
Strategic Vision
Renault’s transformation signals a decisive move to engage the contemporary customer: one who values cutting-edge design, innovation, and environmental responsibility. The new diamond logo is more than an image—it’s a statement that Renault is ready for a future shaped by technology, creativity, and the evolving needs of Indian drivers.
The rollout of this refreshed identity, starting with the Triber, represents Renault’s drive to reshape not just its visuals, but its entire approach to the Indian market – bold, modern, and fit for the digital age.
