ManipalCigna Health Insurance Company Ltd. Appoints Ankush Agrawal as AVP – Marketing & Communications
CE DESK 
ManipalCigna Health Insurance Company Ltd. has appointed Ankush Agrawal as Assistant Vice President – Marketing & Communications. Agrawal will support ManipalCigna’s marketing and brand strategy. His role is expected to focus on strengthening consumer engagement, product communication and the company’s health and wellness positioning.
He joins from Aditya Birla Wellness, where he served as Lead – Marketing and Brand Experience from January 2026. He led marketing and brand experience for the wellness ecosystem, building engagement platforms and community-led health initiatives.
Earlier, Agrawal was Lead – Product and Brand Marketing at Aditya Birla Health Insurance from July 2024 to February 2026. He led product and brand marketing strategy for health insurance solutions across customer and distribution touchpoints.
In that role, he translated complex insurance offerings into clear and differentiated value propositions. He also developed brand narratives and marketing frameworks aligned with a wellness-led philosophy.
Agrawal’s experience includes product marketing, brand strategy, integrated campaigns, experiential programmes and digital and on-ground engagement.
His appointment strengthens ManipalCigna’s marketing leadership as health insurers focus on preventive care, wellness ecosystems and customer-first communication.
ManipalCigna’s marketing and brand strategy is led by Sapna, who focuses on accelerating growth, strengthening consumer engagement and building a future-ready brand.
With his background in health insurance and wellness marketing, Agrawal is expected to help ManipalCigna simplify product communication and build stronger connections with customers and distribution partners.
