
PNGS Reva Diamond Jewellery Limited has appointed Bollywood actor Sharvari as the first-ever brand ambassador for its certified natural diamond jewellery label, Reva by PNGS.
The celebrity partnership marks a key marketing milestone for Reva following its initial public offering (IPO) listing on the NSE and BSE in March 2026. Backed by the 194-year legacy of the P. N. Gadgil & Sons Group, the brand aims to make certified natural diamonds accessible for both everyday wear and grand celebrations.impactonnet+2
As part of the multi-platform partnership, Sharvari will headline upcoming promotional campaigns across digital media, high-impact print advertisements, outdoor hoardings, and exclusive in-store showcases. The campaign rollout coincides with India’s peak festive and wedding retail season.
Commenting on the association, Aditya Modak, Director at Reva by PNGS, stated that “Our very first brand ambassador had to be someone who truly reflects the Reva woman, and Sharvari was a natural choice in every sense. She is rooted, she is real, and she has earned her place through her own effort, much like a natural diamond is shaped over time. Today’s woman buys diamonds not only for weddings but for herself, for her milestones and for her every day. Sharvari embodies that confidence, and together we want to make natural diamonds a part of more women’s stories.”
Expressing her excitement, Sharvari noted that “Being the first face of Reva makes this association especially exciting for me. As a Maharashtrian, P. N. Gadgil & Sons is a name I’ve known and associated with trust and tradition for as long as I can remember. What drew me to Reva is how it brings natural diamonds into everyday use, with designs that feel modern while still holding on to the timelessness of the stone. I’m happy to be part of a brand that makes diamonds feel relevant to different moments in a woman’s life, from ordinary days to the most special occasions.”
The campaign launch supports Reva’s aggressive retail store expansion, enhancing brand visibility across established Tier-1 hubs and emerging regional jewellery markets.












