OAP Mediatech Builds Giant Flipkart App Replica for BBD
CE DESK 
OAP Mediatech created a four-storey, fully functional replica of the Flipkart shopping interface for Flipkart’s annual Big Billion Days festive campaign. The massive experiential out-of-home installation brings the digital e-commerce app into the physical world, allowing shoppers to experience online retail on a life-sized scale.
Installed at Noida Haat, the towering outdoor structure mirrors the exact layout of Flipkart’s mobile platform. It features product showcase grids, a search bar header, cart icons, and the campaign tagline, Kyunki Yahaan Kuch Bhi Ho Sakta Hai. The physical grid displays top sale categories, including smartphones, smartwatches, designer handbags, lifestyle apparel, and home electronics.
Beyond functioning as a static visual billboard, the installation integrates real-time mechanical interaction. It features an automated motorized mechanical claw and a cursor that moves across the multi-level grid. The moving claw physically grabs boxed products from the display shelves and drops them directly into branded delivery carts positioned at ground level.
This brand activation bridges online digital shopping with interactive ambient media to capture foot traffic and social engagement during India’s peak festive retail period. By translating user interface elements into large-format outdoor marketing, the agency turned traditional promotional advertising into an immersive experiential retail display.
Through this out-of-home innovation, OAP Mediatech delivered high-impact visibility for Flipkart’s flagship sale, reinforcing consumer engagement both on-ground and across digital platforms.
