Clarity Communication announces strategic collaboration with AI-Driven digital agency Virtual Pebbles
CE DESK 
Clarity Communication, a growth-focused public relations and brand communication partner for B2B companies and startups, today announced a strategic collaboration with Ahmedabad-based Virtual Pebbles, an AI-driven digital agency. The association brings Clarity’s expertise in public relations, brand positioning, founder profiling and thought leadership together with Virtual Pebbles’ four core service areas: Production, Tech, Marketing and Business Fulfilment. The firms will work together on assignments that require communication strategy and digital execution to support visibility, credibility and business development.
Under the collaboration, Clarity will shape corporate narratives, manage media and stakeholder communication, and develop reputation-led programmes. Virtual Pebbles will contribute capabilities ranging from content and digital production to technology solutions, marketing campaigns, lead generation and business fulfilment. Its AI-driven approach will support relevant stages of planning, production and delivery, enabling each engagement to bring specialist capabilities together around a common business objective.
The firms will jointly assess each client’s priorities before defining the scope of work. A mandate may focus on public relations, digital services or one of Virtual Pebbles’ core areas, or it may combine capabilities from both organizations. This model lets clients choose the support they need without being tied to a fixed package.
“Companies increasingly need their reputation, content, digital platforms and market outreach to work in the same direction, even though each area calls for specialist expertise,” said Sowmya Iyer, Founder and CEO of Clarity Communication. “Our collaboration with Virtual Pebbles gives clients a coordinated way to connect a credible corporate narrative with the digital capabilities required to carry it into the market. Clarity’s role will remain grounded in communication strategy and stakeholder trust, while the wider partnership will support execution against each client’s business priorities.”
The collaboration will serve businesses across sectors, with particular emphasis on manufacturing companies, MSMEs and founder-led enterprises. Many of these organizations have established products and technical expertise but need clearer market positioning, stronger public visibility and more consistent digital execution. By coordinating communication, technology and marketing around the same priorities, Clarity and Virtual Pebbles aim to help them reach relevant decision-makers and develop business opportunities.
“Clarity’s understanding of reputation and corporate positioning provides a strong strategic foundation for the digital work that follows,” said Tarun Gurwara, Founder and Chief Digital Strategist at Virtual Pebbles. “Virtual Pebbles is structured around Production, Tech, Marketing and Business Fulfilment, with AI supporting how we plan and execute across these areas. Together, we can help businesses present their capabilities clearly, build the digital systems and campaigns required to reach the right audiences, and support the resulting opportunities through a more connected process.”
Clarity Communication and Virtual Pebbles will continue to operate as independent firms while collaborating on suitable client assignments. The association may include joint proposals, integrated communication planning, content and digital production, technology solutions, marketing campaigns, lead generation and business fulfilment support. Responsibilities and deliverables will be agreed at the start of each assignment, based on the client’s requirements.
