Kushal Mehta Joins WLDD as Creative Director
CE DESK 
Kushal Mehta has joined digital media and attention infrastructure company WLDD Private Limited as Creative Director, taking charge of creative strategy, brand narratives, and culture-led content initiatives.
Mehta brings more than a decade of specialized experience in copywriting, conceptualisation, and digital campaign leadership. Over the course of his advertising career, he has led high-impact brand pitches, multimedia campaigns, brand films, and social activations for major national and global brands.
Before moving to WLDD, Mehta served as Associate Creative Director at integrated digital agency SocialPanga. Prior to that, he spent significant time at Dentsu Webchutney, where he worked as Group Head – Copy before being elevated to Associate Creative Director.
His agency background also includes key creative and copywriting roles at FoxyMoron, RepIndia, FCB Kinnect, and Woot Factor Events. Mehta holds a bachelor’s degree in Concept Building from NAEMD and completed his management studies at Sinhgad Institute of Management.
Founded in 2018, Bengaluru-headquartered WLDD operates as a full-stack attention infrastructure company. The firm connects brands with creators, internet communities, and short-form storytelling across its ecosystem, which includes creator platform Solo, content engine Meme’d, Crunchy Studios, Imagined Studio, and digital lifestyle publisher ScoopWhoop.
In his new role at WLDD, Mehta will oversee creative conceptualisation and narrative craft across branded content, digital IPs, and meme marketing solutions. His appointment strengthens WLDD’s creative leadership as the company expands its creative offerings for leading consumer brands navigating the modern internet ecosystem.
