Liberty Shoes Launches Chalo Apni Chaal Campaign for Autumn-Winter 2026
CE DESK 
Footwear manufacturer Liberty Shoes Limited has launched its Autumn-Winter 2026 campaign titled ‘Chalo Apni Chaal’. The campaign encourages consumers to step away from external rules, celebrate individuality, and make their own distinct choices in life.
The creative concept uses familiar games such as chess and cards as a metaphor for everyday decision-making. In a playful world where every turn reflects a different lifestyle path, the narrative illustrates that life is shaped by the personal moves people decide to make. The brand presents footwear as a statement of self-expression, confidence, and comfort rather than conformity.
The seasonal collection features diverse styles tailored for various consumer requirements across work, celebrations, and active routines. Under the overarching theme, the campaign highlights specialized sub-brands across Liberty’s portfolio. Healers offers refined formal and smart-casual shoes designed with all-day cushioning for office and evening wear. Leap7X delivers energetic athleisure and sporty footwear for dynamic, on-the-move lifestyles. Meanwhile, Lucy & Luke provides playful, durable footwear for children’s daily adventures.
Anupam Bansal, executive director, Liberty Shoes, said: “With ‘Chalo Apni Chaal’, we wanted to tap into a thought that is deeply relevant today, the freedom to define your own journey and make every move your own. Liberty has always enabled people to move forward with confidence, comfort and individuality, and this campaign takes the same belief a step further, through a fresh, playful and visually distinctive approach.
Beyond media films, Liberty is bringing the game-inspired theme to life at retail outlets. Shoppers can customize their footwear using game-themed shoe charms to physically make their own move. The integrated campaign is rolling out across digital video platforms, social channels, search networks, and influencer partnerships across key Indian markets.
