Havells Wires and Posterscope Unveil Kinetic Ganesh Utsav Billboard
CE DESK 
Havells Wires has launched an innovative outdoor advertising installation to celebrate Ganesh Utsav in Mumbai. The dynamic out-of-home campaign was conceptualised and executed by Posterscope India, the specialized ambient and outdoor division under Dentsu India.
Mounted at a bustling arterial traffic bridge overlooking the city, the large-format billboard captures immediate commuter attention. The central visual displays a beautifully rendered depiction of Lord Ganesha in a relaxed posture, gently resting on a wooden swing suspended from festive ropes. Using kinetic motorized mechanics, the swing moves smoothly back and forth in real-time motion. The billboard proudly carries the traditional celebratory greeting “Ganpati Bappa Morya” alongside packaging displays of Havells Life Shield and Life Line flame-retardant electrical wires.
Day and night, the installation draws admiring glances from motorists, bus passengers, and pedestrians crossing the flyover. When darkness falls, integrated spotlighting illuminates the deity and the swinging structure against the urban skyline. Many passersby pause to capture photographs and videos of the moving display on their smartphones, sharing the divine spectacle across social media channels.
The campaign highlights Havells’ ongoing tradition of celebrating cultural festivals with experiential outdoor storytelling. By combining motorized visual craft with safety-focused brand messaging, Posterscope India and Havells deliver a memorable tribute that blends devotion with cutting-edge engineering.
