Nippon Life India Asset Management Ltd Celebrates Multiple Wins at Prestigious ACEF Global Customer Engagement Awards Ceremony (April 2024, Mumbai)
Gold - Nippon Life India Asset Management Ltd - Social Media App - Effective use of Market Research - Investor App - Nippon Life India Asset Management Ltd
Gold - Nippon Life India Asset Management Ltd - Social Media App - Successful Use of Technology - Investor App - Nippon Life India Asset Management Ltd
Spokesperson: Rakhi Singh - Manager - Digital Products & Platforms - Nippon Life India Asset Management Ltd.
Briefly describe your organization's background and its primary objectives:
Nippon India Mutual Fund (NIMF) is one of India's leading mutual funds, with Average Assets Under Management (AAUM) of Rs 3,77,654 Crores ( Oct 2023 to Dec 2023 QAAUM) and 225.44 Lakhs folios (as on 31st Dec 2023).
NIMF is one of the fastest growing mutual funds in India, 31st December 2023 offers investors a well-rounded portfolio of products to meet varying investor requirements and has presence in 263 locations (as of 31st December 2023) across the country. NIMF constantly endeavours to launch innovative products and customer service initiatives to increase value to investors.
For how many years you are participating in ACEF Awards and how many awards did you win in Global Customer Engagement Awards 2024.
2
What specific initiatives or strategies did your organization implement that led to winning the Global Customer Engagement Award?:
Launching of the NIMF Investor App
W
hat measurable outcomes or impacts have resulted from your customer engagement strategies?
Increase in play store ratings from 3.5 to 4.6
Increase in downloads by 20%
In what ways has winning the Global Customer Engagement Award impacted your organization?:
Winning the Global Customer Engagement Award has had a profound impact on our organization in several key ways:
Enhanced Reputation: Winning such a prestigious award has significantly boosted our organization's reputation both within our industry and among potential customers. It serves as a validation of our commitment to customer engagement and satisfaction.
Increased Trust and Credibility: The award acts as a stamp of approval, signaling to customers and stakeholders that our organization is trustworthy and credible. This has helped us in building stronger relationships with both existing and prospective investors.
Motivation and Morale: The recognition has served as a morale booster for our team. It validates their hard work and dedication to providing exceptional customer engagement strategies and encourages them to continue striving for excellence.
Competitive Advantage: Winning the Global Customer Engagement Award has given us a competitive edge in the market. It sets us apart from competitors and positions us as a leader in customer engagement, attracting more customers to choose our products or services over others.
Overall, winning the Global Customer Engagement Award has been a transformative experience for our organization, driving positive outcomes across various aspects of our business and reinforcing our commitment to delivering exceptional customer experiences.
Can you provide any anecdotes or examples that demonstrate the effectiveness of your customer engagement efforts?:
Love for our Investor App in the form of App ratings on Play store (Pre Launch - 3.5 to Post Launch 4.6)
Feedback-Driven Product Improvement: After launching a new feature, we proactively solicited feedback. Our product team carefully reviews customers suggestions and implemented several improvements basis feedback.
How do you envision leveraging this award in your organization's future marketing and PR activities?:
Winning the Global Customer Engagement Award presents a significant opportunity for us. We plan to leverage this achievement by boosting credibility through showcasing the award logo, maximizing media coverage showcase our strategies, celebrating our win and fostering community engagement on social media, board presentations, and forming strategic partnerships to amplify our global impact. This approach will enhance our brand's reputation, strengthen relationships, and drive future success.
Quotes for press releases regarding your award win:
1.We are honoured to receive the Global Customer Engagement Award, which underscores our relentless dedication to delivering exceptional experiences for our customers worldwide.
2. This award reaffirms our position as a leader in customer engagement on a global scale, and we are proud to be recognized for our innovative strategies and impactful initiatives.
3. Receiving the Global Customer Engagement Award is a milestone achievement for us, reflecting our ongoing efforts to exceed customer expectations and set new standards of excellence in our industry.
4. We are thrilled to be recognized with the Global Customer Engagement Award, which highlights our customer-centric approach and dedication to creating memorable experiences for every interaction.
