Mindwave Media and Vritti Solutions Celebrates Wins at Prestigious ACEF Global Customer Engagement Awards Ceremony (April 2024, Mumbai)
Gold - Mindwave Media Pvt. Ltd. - Grand Prix Award - Most Admired BTL Agency for Customer Engagement - Mindwave Media Pvt. Ltd.
Bronze - Mindwave Media Pvt. Ltd. - Experiential Marketing - Creativity - Dabur Odonil Pandal Fresh Campaign - Dabur Odonil
Bronze - Mindwave Media Pvt. Ltd. - BTL Activities - Promotions - FDC Electral: Keval Tahanach Nahi, Tar Thakhvahi Door Karto - FDC Electral
Gold - Vritti Solutions Ltd. - Most Admired Social Message - Successful Use of Technology - Be Cyber Smart- A Canara Bank Initiative - Canara Bank
Spokesperson: Rajesh Radhakrishnan, Co-founder & CMO - Mindwave Media Pvt. Ltd.
Spokesperson: Rajesh Radhakrishnan, Co-founder & CMO - Mindwave Media Pvt. Ltd.
Briefly describe your organization's background and its primary objectives:
Mindwave Media is a 360 degree marketing wing of 3 decades old Vritti Solutions Ltd. Mindwave Media is into BTL Activations, Experiential Marketing Campaigns, CSR Campaigns and Digital Marketing. Mindwave Media is present at pan-India level and our primary objective is offering 360 degree marketing solutions to brands so that they can grow and succeed.
For how many years you are participating in ACEF Awards and how many awards did you win in Global Customer Engagement Awards 2024.:
We are associated with ACEF Awards from more than 10 years and this is the first time, we have participated in the Global Customer Engagement Awards, we had given 4 entries and we have won all 4 entries.
What specific initiatives or strategies did your organization implement that led to winning the Global Customer Engagement Award?:
1. Offering an integrated marketing approach 2. Understanding the deep rural markets of India 3. Conceptualizing and executing innovative campaigns not only to drive brand awareness, but also to drive growth and conversions.
What measurable outcomes or impacts have resulted from your customer engagement strategies?
YoY we have seen a cumulative growth by 25%, especially after the post Covid times.
In what ways has winning the Global Customer Engagement Award impacted your organization?:
Well, for the very first time, we have participated in Global Customer Engagement Awards by ACEF. However, from years, we have been associated with them for Asian Leaders & Forum Awards. ACEF has given us a platform to showcase our journey in customer engagement and I am sure it will make a difference to our brand visibility, brand reputation and brand image. And, every visibility and image helps in attracting more and more customers.
Can you provide any anecdotes or examples that demonstrate the effectiveness of your customer engagement efforts?:
1. Our Dabur Rheumatil campaign during Pandharpur Wari 2022, wherein we engaged the devotees with our experiential marketing technique.
2. Our 'Kumbh Mein Sukoon' campaign for Emami Navratna also created unique kind of engagement, which was not related to the product, but delivered the message of the product 3. Even our FDC Campaign for which we have won consecutive awards by ACEF is a great example of customer engagement, where in Electral samples were distributed to the thirsty and tired Varkaris during the Pandharpur Wari.
How do you envision leveraging this award in your organization's future marketing and PR activities?:
Being the Best BTL Agency of the Year by ACEF is an achievement for us. This award is a testament of our hard work, innovation and the use of an integrated marketing approach. We want to leverage this award by working very closely with our existing set of clients, showcasing capabilities within the organization, amongst the competitors and amongst the similar set of potential customers. Awards do leverage growth and most importantly, leverage brand image.
Quotes for press releases regarding your award win:
This is just the beginning, long way to go. Thank you team Mindwave, Thank you Jury and a Big Thank you to our clients for trusting us, even in the challenging times of Covid. Now, it seems, we have come far more ahead then where we were before. During the covid times, our business suffered. But, that time also we had found a way of doing CSR activations for brands like Dabur and Emami. Innovation is our mantra and our company, our work, our activations stand by it. More than 10 years in the industry, we would continue to serve and tap new clients in the FMCG, Healthcare, Pharma and BFSI Sector and we would continue to strengthen our niche- small towns and rural India.
Are there any specific angles or themes you would like us to highlight in our PR materials about your organization's achievement?:
Last year we won the Rural Marketing Agency of the year. Also, we were recognized by Forbes India for having global growth potential in 2024.
Is there any additional information you would like to share about your organization's approach to customer engagement or winning this award?:
We have come a long way and ofcourse, there is more to go lot of brands are untapped, lot of strategies are untapped we have been quite resilient after the post Covid times. Marketing is ever-changing and so are we going to be..The most important part of our journey is our marketing approach of offering transit places as a great marketing platform for brands, which is supported by our unique mass media, Audiowala Bus Stand, which is present in 8 states and installed in 575 bus stations in semi-rural and rural regions of India. Today, it is India's Largest Digital Audio Network.
