Pan Asia Banking Corporation PLC (Sri Lanka) Celebrates Wins at Prestigious ACEF Global Customer Engagement Awards Ceremony (April 2024, Mumbai)
Silver - Digital Marketing (Sri lanka) - Innovative - Pan Asia Banking Corporation for Remittance Campaign
Bronze - Digital Marketing (Sri Lanka) - Innovative - Pan Asia Banking Corporation for CGI Independance Day Clip
Spokesperson: Sirimevan Senevirathne, Chief Marketing Officer - Pan Asia Banking Corporation PLC
Briefly describe your organization's background and its primary objectives:
Pan Asia Bank, The Truly Sri Lankan Bank, is one of the leading and reputable financial institutions committed to providing exceptional banking services to its customers. As a relatively young player in Sri Lanka's banking industry, Pan Asia Bank has many first to its credit across technology platforms, unique products, and superlative service.
The core mission of Pan Asia Bank is to enrich lives of Sri Lankan by embedding the very core of Sri Lankan culture and tradition in all aspects of our banking services. We intend to drive financial independence, economic development, and national well-being by standardizing the values of inclusiveness, respect, and social consciousness.
For how many years you are participating in ACEF Awards and how many awards did you win in Global Customer Engagement Awards 2024.
1st time participating in the ACEF Awards, 2 awards won
What specific initiatives or strategies did your organization implement that led to winning the Global Customer Engagement Award?:
Pan Asia bank focused on injecting fresh ideas into our marketing activities with the use of actionable customer insights. We also track behaviour customer engagement metrics and improve our approach based on the gathered data.
What measurable outcomes or impacts have resulted from your customer engagement strategies?
As a bank our main goal is to enhance brand image and in extension build brand trust with current and future customers. When it comes to measurable outcomes, we have seen an increase in business growth and customer satisfaction.
In what ways has winning the Global Customer Engagement Award impacted your organization?:
Pan Asia Bank has been positively affected after winning the awards. It has improved our team's morale, bolstered our reputation, and increased awareness of our Brand. This outstanding honor also offers us a competitive edge over other banks and may be utilized as a potent marketing tool to build brand trust within the Sri Lankan market.
Can you provide any anecdotes or examples that demonstrate the effectiveness of your customer engagement efforts?:
One of the main functions Pan Asia Bank had implemented into our banking system was our 'Ezy Banking' Cente. Pan Asia Bank proudly launched its first Digital Banking Center to enable its customer base to access its banking services round the clock. The new state-of-the-art 'Ezy Banking' Center offers unprecedented freedom for Pan Asia Bank customers to conduct all their transactions under one roof digitally while also enjoying the familiarity of a branch location. Pan Asia bank will roll this EZY Banking spaces across its network to provide the convenience of this initiative to all customers around the nation.
How do you envision leveraging this award in your organization's future marketing and PR activities?:
We intend to use the Global Customer Engagement Award as the basis for our marketing and PR future projects. This eminent award will be given the prominence it deserves in all our communication materials, including press releases, social media posts, and website content, to boost our brand reputation and credibility. We'll talk about our customer satisfaction first and foremost, and demonstrate how this award is what makes us stand out as the leaders in customer service.
Quotes for press releases regarding your award win:
Chief Marketing Officer Sirimevan Senevirathne "I am very proud of the marketing team for achieving two notable awards at the Global Customer Engagement Awards 2024. This awards highlights Pan Asia Banks commitment to continuous innovation and commitment. As the Truly Sri Lankan Bank, customer-centricity is at the forefront of our banks values and winning an award at the Global Customer Engagement Awards exemplifies our promise to the Sri Lankan people."
Are there any specific angles or themes you would like us to highlight in our PR materials about your organization's achievement?:
Highlight the technology we have used as well as our commitment to customer-centricity, product innovation and Brand building efforts.
