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Q&A with Jatin Mishra - Senior Producer & Radio Jockey - FEVER FM (HT Media) (ACEF Apprentice Radio Jockey of the Year 2024)

 
Briefly describe your background and professional journey in the field of customer engagement: RJ Jatin started off as a passionate young intern learning the workings of a radio station on the job. He then graduated into the role of a Producer and has since been the stable force holding the afternoon and drive time Shows together. His uncanny ability to get content for his shows, sniff out the contact details of guests who needed to be featured slowly has made him an indispensable part of the team. And it is this training of befriending strangers and getting them To open up has proved to be his biggest strength. Jatin through informal and laid-back conversations sets up a comfortable environment leading to people being able to speak more freely. As a result, he's been able to generate interviews with exclusive stories that the audiences have been waiting to listen to. As someone who's been on the back end, the seed of the show too was sown from his unique experience as someone who was a part of the support staff behind the stars. This special insight too sets apart Jatin's conversation as he's able to speak to the guests as one of their own lending them the understanding they seldom experience.
About The Show - Backstage Access with Jatin brings to you exclusive interviews and scoops from people who work behind the scenes and contribute towards making the stars who they are. The shows have got a concept so unique, that even the internet searches will be unable to provide the stories that come out through these conversations. Through this show, the fans get to see their beloved stars through a new lens, that of the people they interact with on a daily basis. With people like Paresh Mehta (Amitabh Bachchan's personal photographer), Raj Shekhar (lyricist), Vikas Malani (celebrity tattoo artist) and so many more, this show brings you stories never heard before from the people supporting your heroes from the shadows.

What specific initiatives or strategies do you believe contributed to your success in winning the Global Customer Engagement Award?:-
I believe my success in winning the Global Customer Engagement Award can be attributed to several key initiatives and strategies. Firstly, my ability to foster genuine connections with both guests and audiences, creating an atmosphere of trust and openness. Moreover, my unique perspective as someone who has worked behind the scenes in the entertainment industry allowed me to bring fresh insights to the forefront. Lastly, the innovative concept of "Backstage Access with Jatin," offering a glimpse into the lives of those who support the stars, resonated strongly with both fans and industry professionals, setting my work apart.

How do you think your approach to customer engagement sets you apart from others in your industry or profession?:
My approach to customer engagement stands out in the industry due to its authenticity and depth. I prioritize building genuine connections with both guests and audiences, fostering trust and rapport. Additionally, my laid-back and informal conversational style creates a comfortable environment, encouraging guests to open up and share their experiences freely. This combination of authenticity, insight, and relatability sets me apart and ensures memorable and impactful interactions with my audience.

What tangible results or impacts have you observed as a result of your customer engagement efforts? (e.g., increased customer satisfaction, retention rates, revenue growth, etc.):
As a result of my customer engagement efforts, I've observed tangible impacts such as increased audience engagement and loyalty. Listeners have expressed heightened satisfaction with the content, leading to improved retention rates and a growing fan base. Additionally, the unique insights and stories shared on my shows have attracted new audiences and generated positive word-of-mouth, contributing to overall revenue growth for the station.

How has winning the Global Customer Engagement Award impacted your career or professional trajectory?:
Winning the Global Customer Engagement Award has significantly elevated my career and professional trajectory. It has enhanced my credibility within the industry. Overall, winning this award has been a transformative milestone, propelling me toward further success and growth in my career.

Can you share any noteworthy anecdotes or examples that illustrate the effectiveness of your customer engagement strategies?:
One standout example of my customer engagement strategies' effectiveness involves a particularly reserved guest who was hesitant to share their story. Through personalized and persistent outreach, I was able to build trust and rapport with the guest, eventually leading to an interview filled with heartfelt and candid insights. The resulting episode resonated deeply with our audience, highlighting the power of genuine connection in fostering meaningful conversations and engagement.

In what ways do you plan to leverage this award to further your professional goals or initiatives?:
I plan to leverage this award as a springboard for furthering my professional goals and initiatives by utilizing it as a symbol of credibility and excellence. Additionally, I aim to use the recognition to inspire and empower others in the field of customer engagement, sharing insights and best practices to foster collective growth and success.

Do you have any advice or tips for professionals looking to enhance their approach to customer engagement?:
One key piece of advice for professionals looking to enhance their approach to customer engagement is to prioritize authenticity and empathy. Building genuine connections with your listeners and guests by truly understanding their needs and concerns is crucial. Actively seek feedback and listen attentively to continuously refine your approach, embrace innovation and creativity to stand out in a crowded market.

Are there any specific aspects of your award-winning approach to customer engagement that you would like us to highlight in our PR materials?:
Authentic Connections: Showcase how I prioritize genuine connections with customers, creating a sense of trust and loyalty that sets us apart.
Creative Innovation: Highlight my innovative strategies and out-of-the-box thinking, which breathe life into our interactions and make them truly memorable.
Impactful Results: Emphasize the tangible outcomes of our guests and listeners engagement efforts, from increased satisfaction to measurable growth, showcasing the real difference we make.

Is there any additional information you would like to share about your journey or winning this prestigious award?:
Certainly! Winning this prestigious award has been a culmination of years of dedication, hard work, and a relentless pursuit of excellence in customer engagement. It's a testament to the power of authenticity, innovation, and genuine connections in building meaningful relationships with customers. I am incredibly grateful for the recognition and excited to continue pushing the boundaries of customer engagement to new heights.