CE DESK 
VIP Industries strengthens leadership with Sameer Wanchoo as CMO, bringing two decades of FMCG and consumer marketing expertise from Eureka Forbes and beyond.
VIP Industries Limited has appointed Sameer Wanchoo as Chief Marketing Officer (CMO), effective December 22, 2025, to bolster its marketing strategy in the competitive luggage and travel accessories market. Based in Mumbai, Wanchoo joins after a seven-year tenure as CMO at Eureka Forbes, where he drove brand transformation, product innovation, and consumer experiences across e-commerce and D2C channels.​
His 20+ years of experience span FMCG, consumer durables, retail, and media, including roles as VP Marketing at CavinKare (personal care, foods, beverages), Category Manager at Mattel (infant/pre-school), and earlier stints at CavinKare (hair care brands like Chik, Nyle), Big Bazaar, Dabur India, ESPN Star Sports, and Starcom. Holding a Post Graduate Diploma in Marketing from K.J. Somaiya Institute, Wanchoo’s expertise in brand building and market strategy aligns with VIP’s growth ambitions.​
The board-approved move, recommended by the Nomination and Remuneration Committee, signals VIP’s focus on innovative marketing to enhance its iconic brand presence. Wanchoo announced the role on LinkedIn, marking a new chapter for the company.
