CE DESK 
Learn about Khyati Sarang’s new role as Head of Brand Strategy & Planning at ^atom network and how her strategic vision is driving creative and business growth.
Khyati Sarang is now in charge of brand strategy and planning at ^atom network. In this role, she will be in charge of the agency’s strategic vision and planning. She will work with the creative and business leadership teams to provide clients with integrated solutions in a media and consumer environment that is both complicated and broken up.
She has worked in both Indian and international markets for 18 years, focusing on brand strategy. Khyati graduated from MICA and has been in charge of strategic plans for a number of Unilever brands, such as Sunsilk, Glow & Lovely, TRESemmé, Rin, Wheel, and Lux. She has also worked as a strategic leader for brands like Tata Power, the General Insurance Council (GIC), and Hershey’s in the past.
Khyati Sarang said, “For me, strategy is beyond clever words or grand frameworks. It’s the discipline of cutting through layers of noise, contradiction, and complexity until what remains is a truth sharp enough to guide both creativity and commerce with confidence & clarity. I chose a t o m because it treats that clarity as fuel, not as formality, and has built an environment where strategists and creatives push each other to raise the work, not just the decks.”
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