Priya Advirkar Named SVP Brand Solutions and Creative at ZEEL
CE DESK 
Zee Entertainment Enterprises Limited (ZEEL) has appointed media and strategy executive Priya Advirkar as Senior Vice President – Brand Solutions, Creative. In this leadership position, Advirkar will direct integrated brand integrations, creative storytelling partnerships, and customized content solutions for advertisers across the network’s television channels and digital platforms.
Advirkar brings over two decades of extensive media planning, revenue strategy, and content marketing experience to her new role. She has been associated with Zee Entertainment since April 2013, spending over thirteen years within the company in senior leadership positions. During her long tenure, she previously served as Senior Vice President – Sales Planning & Strategy, leading monetization frameworks, media inventory planning, and strategic revenue growth.
Her work at ZEEL has included leading innovative branded content properties, high-impact brand integrations, and landmark multi-platform collaborations. These initiatives range from large-scale corporate showcases under Zee RISE to high-visibility advertising innovations like Zee Spotlight and AI-led in-show storytelling formats.
Prior to joining Zee Entertainment, Advirkar worked as Media Manager at luggage brand VIP Industries Limited. She also spent over six years at Lintas Media Group as Planning Director, handling media strategy and campaign execution for major corporate brands.
Her elevation comes as broadcasters and entertainment networks increasingly prioritize non-traditional advertising solutions. Advirkar’s deep background across media planning, revenue strategy, and creative execution positions her to build strong, scalable brand associations across ZEEL’s national portfolio.
