# Customer Engagement Network

> Advertising, Media, Marketing, Digital Trends &amp; PR News.


## Posts

- [StackAdapt Unveils Ivy™: The AI Assistant That Changes How Marketing Decisions Are Made Based on Data](https://customerengagement.net/stackadapt-unveils-ivy-the-ai-assistant-that-changes-how-marketing-decisions-are-made-based-on-data/): StackAdapt has released Ivy™, an AI-powered assistant that helps agencies and brands make faster data-driven marketing decisions by giving them real-time insights, natural language prompts, and personalized campaign advice. StackAdapt has announced the launch of Ivy™, a cutting-edge AI-powered assistant built directly into its marketing platform, aiming to revolutionize how agencies and brands manage digital campaigns and make data-driven decisions. Ivy™ is built to help with every part of the campaign lifecycle, from setting it up and targeting it to optimizing it and looking at its performance. The assistant uses in-depth information about how people behave and how well they do, [&hellip;]
- [Organic Tattva Launches ‘Har Maa Ka Vishwas’ Campaign Featuring Kareena Kapoor Khan](https://customerengagement.net/organic-tattva-launches-har-maa-ka-vishwas-campaign-featuring-kareena-kapoor-khan/): With Kareena Kapoor Khan, Organic Tattva introduces their new campaign, &#8220;Har Maa Ka Vishwas,&#8221; which highlights the confidence mothers have in organic food for the health and welfare of their families. Leading Indian organic food company Organic Tattva has unveiled its newest ad, &#8220;Har Maa Ka Vishwas&#8221; (Every Mother&#8217;s Trust), which stars Bollywood actress and mother Kareena Kapoor Khan. The ad emphasizes nutrition, safety, and purity to show how much mothers trust the food they choose for their families. Kareena Kapoor Khan, who is well-known for leading a genuine and health-conscious lifestyle, personifies the campaign&#8217;s spirit by sharing her own dedication [&hellip;]
- [Fenesta's New Campaign Film, "Fine. Finer. Fenesta," Adds a Bit of Humor This Monsoon](https://customerengagement.net/fenestas-new-campaign-film-fine-finer-fenesta-adds-a-bit-of-humor-this-monsoon/): Fenesta launches a humorous monsoon campaign film titled “Fine. Finer. Fenesta,” highlighting its premium windows and doors with a witty twist on rainy season troubles. &#8220;Fine. Finer. Fenesta,&#8221; a new and quirky monsoon campaign film from Fenesta, India&#8217;s top windows and doors brand, combines humor and product storytelling to create a memorable brand message. The ad demonstrates how Fenesta products bring playful fun into regular home moments while redefining comfort and protection during the rainy season. The film, which is set against the backdrop of intense monsoon showers, emphasizes the sharp distinction between what is deemed &#8220;fine&#8221; and what is actually [&hellip;]
- [ZEE5 India to Launch Free FAST Channels on Connected TVs in Partnership with Amagi](https://customerengagement.net/zee5-india-to-launch-free-fast-channels-on-connected-tvs-in-partnership-with-amagi/): This August, ZEE5 India and Amagi will launch free, always-on FAST channels on connected TVs, providing consumers with easy access to carefully chosen programming without the need for a subscription. In partnership with cloud-based media technology company Amagi, ZEE5 India is preparing to increase its digital presence by introducing free ad-supported streaming TV (FAST) channels on connected TVs. This initiative, which is set to launch in August 2025, intends to offer Indian viewers ongoing, carefully chosen entertainment without requiring a paid subscription. With a lineup of well-known series, films, and unique content from ZEE5&#8217;s extensive library, the new FAST channels will [&hellip;]
- [McDonald’s India (North &amp; East) Unveils the Ranveer Singh Meal with a High-Energy Campaign](https://customerengagement.net/mcdonalds-india-north-east-unveils-the-ranveer-singh-meal-with-a-high-energy-campaign/): McDonald’s India (North &amp; East) launches the Ranveer Singh Meal, celebrating the Bollywood star with a dynamic campaign and a limited-edition menu inspired by his vibrant personality. To celebrate the launch of the long-awaited Ranveer Singh Meal, McDonald&#8217;s India (North &amp; East) has started a lively new campaign. This one-of-a-kind product is based on the lively style and energy of Bollywood star Ranveer Singh, who also stars in the campaign&#8217;s fun TV ad. The Ranveer Singh Meal is meant to show how big and famous the actor is. Customers can choose between a McVeggie or McChicken burger, both of which come [&hellip;]
- [Instagram’s Major Shift: Public Pro Accounts Now Searchable on Google and Bing](https://customerengagement.net/instagrams-major-shift-public-pro-accounts-now-searchable-on-google-and-bing/): Instagram now lets search engines index public posts from professional accounts, expanding content reach beyond the app and changing digital discovery for brands and creators. By letting search engines like Google and Bing index public posts from professional accounts, Instagram has changed the way people find content online. Starting on July 10, 2025, this update will let photos, videos, carousels, and reels from public business and creator accounts (run by people over 18) show up in organic search results all over the web. Before, search engines couldn&#8217;t find most of Instagram&#8217;s content because of technical issues, which kept most posts within [&hellip;]
- [Emami Appoints Kaushik V as Vice President -Marketing](https://customerengagement.net/emami-appoints-kaushik-v-as-vice-president-marketing/): Emami Ltd., one of India’s leading personal care and healthcare companies, has promoted Kaushik V to the prestigious position of Vice President &#8211; Marketing. This strategic appointment reflects Emami’s strong focus on accelerating brand growth and innovation across its product portfolio. In appreciation of Kaushik V&#8217;s noteworthy contributions over the previous three years, Emami Ltd. has elevated him to the role of Vice President – Marketing. Prior to this promotion, Kaushik managed well-known brands like Navratna, Navratna Talc, DermiCool, and Creme-21 as the Business Head for the Relief Oils, Talc, and Skincare categories. On LinkedIn, he shared the news of his [&hellip;]
- [Breaking the Silence: Tata Trusts’ ‘Khud Se Jeet’ Film Inspires Women to Prioritize Early Cervical Cancer Detection](https://customerengagement.net/breaking-the-silence-tata-trusts-khud-se-jeet-film-inspires-women-to-prioritize-early-cervical-cancer-detection/): Discover how Tata Trusts’ ‘Khud Se Jeet’ campaign uses powerful storytelling to encourage Indian women to overcome stigma and seek early screening for cervical cancer—a step that can save thousands of lives each year. The &#8220;Khud Se Jeet&#8221; campaign by Tata Trusts, which uses storytelling to dismantle barriers and promote early detection among women, represents a major advancement in the battle against cervical cancer in India. With almost 75,000 deaths per year, cervical cancer continues to be the most common cause of cancer-related deaths among Indian women. The fact that cervical cancer is very preventable and treatable with early detection adds [&hellip;]
- [Social Panga Secures End-to-End Marketing for Neo by Nippon Paint](https://customerengagement.net/social-panga-secures-end-to-end-marketing-for-neo-by-nippon-paint/): Social Panga wins the marketing mandate for Neo by Nippon Paint, aiming to build a bold and digital-first brand presence. Social Panga has been given the job of doing integrated marketing for Neo, a new brand from Nippon Paint. This win is a big step for the brand on its way to making a name for itself in the market and reaching modern consumers with new and digital-first strategies. Neo by Nippon Paint is a new, colourful, and youthful brand that targets the new-age customer. Neo wants to change the way people paint in India by having a strong brand and [&hellip;]
- [Priya Nair to Drive HUL’s Future as New CEO &amp; MD](https://customerengagement.net/priya-nair-to-drive-huls-future-as-new-ceo-md/): Hindustan Unilever Ltd. appoints Priya Nair as CEO &amp; MD, effective August, marking a new era of strategic and inclusive leadership. Hindustan Unilever Limited (HUL) has made a big announcement: Priya Nair will be the company&#8217;s new Chief Executive Officer and Managing Director starting in August. This announcement is a big step forward in the company&#8217;s leadership development and shows HUL&#8217;s dedication to giving visionary leaders who know the brand and the business the power to lead. Priya Nair is the Chief Marketing Officer at HUL right now. She has been a key player in creating some of India&#8217;s most famous [&hellip;]
- [Swati Balani Takes Creative Helm at FCB Interface as Executive Creative Director](https://customerengagement.net/swati-balani-takes-creative-helm-at-fcb-interface-as-executive-creative-director/): FCB Interface appoints Swati Balani as Executive Creative Director to lead the agency’s creative transformation and drive bold brand storytelling. FCB Interface has made a bold and strategic move by appointing Swati Balani as its new Executive Creative Director. This change in leadership enables the agency to enhance its creative capabilities and its storytelling prowess, showing the commitment and resolve that the agency possesses to lean further into creative excellence. Swati is vital to the agency&#8217;s evolution owing to her deep understanding of brand narratives and her innovative approach towards them. Swati Balani has over 15 years of experience with global [&hellip;]
- [Tesla Set to Electrify India with First Mumbai Store Launch in July](https://customerengagement.net/tesla-set-to-electrify-india-with-first-mumbai-store-launch-in-july/): Tesla is officially entering the Indian market with its first showroom in Mumbai this July. Explore the details of the launch, vehicles, and what it means for the EV landscape in India. Tesla, the foremost electric vehicle (EV) manufacturer in the world, is now expanding into the Indian market with the opening of its experience centre in Mumbai, set for 15th July 2025. This strategic move comes after years of anticipation and speculation, marking the American EV company’s official milestone entry into one of the world’s largest emerging economies. India&#8217;s first Tesla showroom will be situated at Jio World Drive in [&hellip;]
- [Cindy Rose Named CEO of WPP: A Bold New Chapter for the Ad Giant](https://customerengagement.net/cindy-rose-named-ceo-of-wpp-a-bold-new-chapter-for-the-ad-giant/): WPP appoints Microsoft executive Cindy Rose as its new CEO, replacing Mark Read. A major shift as the ad giant focuses on AI and digital growth. WPP, one of the world’s largest advertising and communications companies, has announced a major leadership change. Cindy Rose, a highly respected executive from Microsoft, will become WPP’s new Chief Executive Officer on September 1, 2025, succeeding Mark Read. Read will remain with the company until the end of the year to ensure a smooth transition. Who Is Cindy Rose? Cindy Rose brings decades of experience from leading roles at global technology and media companies: Why [&hellip;]
- [Haier India Enters Esports Arena with Launch of Haier G-League](https://customerengagement.net/haier-india-g-league-esports-tournament-launch-2025/): Discover how Haier India’s G-League brings esports and next-gen TV tech together, engaging 8,000 gamers and streaming live on YouTube. Explore their strategy for Gen Z, innovation, and brand leadership in 2025. Haier India is making waves in the gaming world with its first-ever Haier G-League, an esports tournament designed to bring together India’s next generation of gamers and tech fans. What’s the Haier G-League All About? The G-League isn’t just another gaming event. It’s Haier’s playful, tech-savvy way to connect with young audiences and showcase its newest innovations. Here’s what makes it special: Why This Move Matters Haier’s G-League is more than a gaming contest—it’s a smart move [&hellip;]
- [Hardeep Singh Brar to Lead BMW Group India as President and CEO from September 2025](https://customerengagement.net/hardeep-singh-brar-to-lead-bmw-group-india-as-president-and-ceo-from-september-2025/): BMW Group India appoints Hardeep Singh Brar as new President and CEO, effective 1 September 2025, signaling a fresh leadership chapter for the brand in India. As part of its growth plans for India, BMW Group has announced an important change in their leadership. Starting from 1 September 2025, Mr. Hardeep Singh Brar will assume the role of President and Chief Executive officer. This appointment marks a pivotal moment for the brand’s evolution in India and indicates a shift in leadership and market priorities. Given Hardeep Singh Brar&#8216;s extensive experience in the automotive sector, he is likely to provide strong strategic [&hellip;]
- [Anushka Sharma Receives Sparkling Surprise from Her Dog in Giva’s Latest Jewelry Campaign](https://customerengagement.net/anushka-sharma-receives-sparkling-surprise-from-her-dog-in-givas-latest-jewelry-campaign/): Bollywood star Anushka Sharma stars in Giva’s latest ad where her dog gifts her silver jewelry. A touching and emotional campaign that’s winning hearts online. Anushka Sharma recently unveiled a heartwarming surprise in Giva&#8216;s latest jewelry campaign, showcasing her beloved dog, Dude. The promotional video features Dude playfully interacting with a stunning array of Giva&#8217;s sparkling jewelry. As the campaign unfolds, viewers witness the dog&#8217;s playful antics, which culminate in a touching moment where he presents Anushka with a necklace, symbolizing their deep bond. &#8220;This campaign celebrates the joy of companionship,&#8221; said a spokesperson from Giva. &#8220;Anushka and Dude’s relationship is [&hellip;]
- [Grok 4 Debuts Live: What Elon Musk and xAI Just Revealed to the World](https://customerengagement.net/elon-musk-launches-grok-4-xais-groundbreaking-ai-model-set-to-solve-undocumented-engineering-challenges/): Elon Musk’s xAI unveils Grok 4, an advanced AI model designed to solve real-world engineering problems beyond known literature. Unmatched in reasoning, code debugging, and scientific discovery. In a bold step toward the future of artificial intelligence, Elon Musk announced the launch of Grok 4, the most powerful AI model to date from his AI venture, xAI. The announcement was made during a highly anticipated livestream event hosted on X (formerly Twitter), where Musk highlighted Grok 4’s unique ability to solve complex engineering problems not found in existing academic or industrial documentation. Unlike traditional AI models that rely heavily on structured [&hellip;]
- [Hero Realty Teams Up with VDO.AI to Revolutionize Digital Homebuying](https://customerengagement.net/hero-realty-teams-up-with-vdo-ai-to-revolutionize-digital-homebuying/): Hero Realty joins hands with VDO.AI to transform digital outreach through AI-powered video advertising, aiming to connect deeply with premium homebuyers in India. Hero Realty, one of India’s leading real estate developers, has entered into a strategic partnership with VDO.AI, a global innovator in video advertising technology. This collaboration is focused on transforming how premium homebuyers engage with real estate brands in the digital space. Through this partnership, Hero Realty will harness the power of VDO.AI’s AI-driven video solutions to deliver personalized, immersive content experiences that resonate with today’s digitally savvy consumers. With the premium housing market becoming more competitive, Hero [&hellip;]
- [Golden Bullet’s New Campaign Featuring Manu Bhaker Hits the Mark](https://customerengagement.net/golden-bullets-new-campaign-featuring-manu-bhaker-hits-the-mark/): Buzz Makers&#8217; most recent Golden Bullet commercial, which stars Olympian Manu Bhaker, honors accuracy, goal-setting, and the strength of the proper equipment. Find out how this motivational campaign combines sports brilliance, storytelling, and emotion. A Campaign Honoring Concentration and Quality Buzz Makers&#8217; most recent campaign for Golden Bullet is a masterwork of powerful narrative. The advertisement, which stars Olympian and shooting prodigy Manu Bhaker, exemplifies willpower, self-control, and the desire to succeed. It appeals to both athletes and today&#8217;s youth because it embodies the essence of high-performance sports. Manu Bhaker embodies the philosophy of the brand. The presence of Manu Bhaker [&hellip;]
- [Perplexity Launches Comet: The AI Browser Set to Redefine Online Search](https://customerengagement.net/perplexity-launches-comet-the-ai-browser-set-to-redefine-online-search/): Perplexity launches Comet, a fast, AI-powered browser that gives real-time, sourced answers &#8211; a cleaner, smarter way to search in 2025. Perplexity, the AI-powered answer engine, has officially launched Comet, a groundbreaking AI browser that aims to transform how users search and interact with information online. Comet is designed to offer real-time, accurate answers by pulling from live data across the web, combining it with trustworthy sources, and presenting it in clear, conversational summaries. Instead of directing users through multiple search results like traditional engines, Comet provides direct, well-sourced responses instantly, making the browsing experience faster, cleaner, and more intuitive. One [&hellip;]
- [Volkswagen India Teams Up with Jasprit Bumrah as Brand Ambassador](https://customerengagement.net/volkswagen-india-teams-up-with-jasprit-bumrah-as-brand-ambassador/): Volkswagen India appoints cricketer Jasprit Bumrah as brand ambassador to strengthen its market presence and appeal to young Indian consumers. In a major brand move, Volkswagen India has announced Indian fast-bowling sensation Jasprit Bumrah as its new brand ambassador. The collaboration marks a powerful alignment between a global automotive leader and one of India’s most iconic sports personalities. This strategic partnership aims to strengthen the brand&#8217;s emotional connect with younger Indian audiences and cricket enthusiasts nationwide. Volkswagen India is known for its premium design, safety, and German engineering. By associating with Jasprit Bumrah, the brand highlights shared values of precision, performance, [&hellip;]
- [Sony Sports Network Launches Dedicated Tamil and Telugu Channels to Strengthen Regional Presence.](https://customerengagement.net/sony-sports-network-launches-dedicated-tamil-and-telugu-channels-to-strengthen-regional-presence/): Sony Sports Network is launching dedicated Tamil and Telugu channels &#8211; Sony Sports Ten 4 Tamil and Sony Sports Ten 4 Telugu &#8211; on July 10, 2025, to enhance regional sports engagement and accessibility in South India. Sony Sports Network is taking a major step to strengthen its regional connect with Indian viewers by launching two dedicated sports channels in Tamil and Telugu. Starting July 10, 2025, fans across Tamil Nadu, Andhra Pradesh, and Telangana will be able to enjoy their favorite sporting events in their native languages through Sony Sports Ten 4 Tamil and Sony Sports Ten 4 Telugu. This [&hellip;]
- [Aditya Nagavekar Joins Schbang as Head of Strategy: A Strategic Mind with Ogilvy Legacy](https://customerengagement.net/aditya-nagavekar-joins-schbang-as-head-of-strategy-a-strategic-mind-with-ogilvy-legacy/): Aditya Nagavekar, former VP of Strategic Planning at Ogilvy, joins Schbang as Head of Strategy. Discover his journey, award-winning campaigns, and leadership insights. Schbang has announced the appointment of Aditya Nagavekar as its new Head of Strategy, marking a significant addition to the agency’s senior leadership. With over a decade of experience in brand strategy and a rich history at Ogilvy India, Aditya brings deep insight, creativity, and a proven track record of success to his new role. Aditya began his journey in marketing and strategy with a strong academic foundation from the Welingkar Institute of Management. His early fascination with [&hellip;]
- [WPP Media Faces Major Setback in 2025: AI Strategy Falters, CEO Exit, and Shares Crash by 17%](https://customerengagement.net/wpp-media-faces-major-setback-in-2025-ai-strategy-falters-ceo-exit-and-shares-crash-by-17/): WPP Media faces major challenges in 2025 as its AI strategy underperforms, profit forecasts drop, shares plunge 17%, and CEO Mark Read announces his exit. Discover what this means for the future of the global ad giant. WPP Media, one of the world’s largest media investment firms, is grappling with a challenging year. What began as a promising rebrand of its media division into an AI-driven powerhouse has since unraveled into a tale of missed expectations, plummeting profits, and leadership changes. The company, which manages more than $60 billion in media spend globally, has issued its second profit warning of the [&hellip;]
- [XG Becomes Global Ambassador for G‑SHOCK: A Bold New Chapter for Casio](https://customerengagement.net/xg-becomes-global-ambassador-for-g-shock-a-bold-new-chapter-for-casio/): A Powerful Collaboration Between Music and Style Casio officially unveiled XG, the globally rising hip-hop/R&amp;B girl group, as the new global ambassador for its iconic G‑SHOCK watch line. This marks a major milestone for both the brand and the music group, uniting cutting-edge design with a bold message of resilience and individuality. Who is XG? Meet the Force Behind “X‑Pop” Formed by XGALX and made up of seven talented members—JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA—XG (short for “Xtraordinary Girls”) has carved out their own genre called X‑Pop. The group blends elements of J‑Pop, K‑Pop, hip-hop, and R&amp;B, creating a [&hellip;]
- [YouTube Cracks Down on AI-Generated Content with New Monetization Rules](https://customerengagement.net/youtube-cracks-down-on-ai-generated-content-with-new-monetization-rules/): YouTube updates monetization rules to restrict channels using AI-generated voices without human commentary, aiming to boost content quality. YouTube is introducing strict new guidelines that directly impact content creators relying heavily on AI-generated voices. Under these updated policies, channels that use AI narration without significant human commentary are at risk of losing their monetization privileges under the YouTube Partner Program (YPP). This move is part of YouTube&#8217;s broader effort to preserve content quality, authenticity, and viewer trust. The platform has witnessed a massive surge in AI-driven content, with thousands of channels using synthetic voices to mass-produce videos. While some creators use [&hellip;]
- [iQOO Powers S8UL’s Road to Esports World Cup 2025 as Title Sponsor](https://customerengagement.net/iqoo-powers-s8uls-road-to-esports-world-cup-2025-as-title-sponsor/): iQOO partners with S8UL as the official title sponsor for their Esports World Cup 2025 campaign, marking a huge leap for Indian esports on the global stage. In a defining moment for Indian esports, iQOO has officially partnered with S8UL as the title sponsor for the team’s highly anticipated campaign at the Esports World Cup 2025. This collaboration brings together a powerhouse esports organization and a high-performance smartphone brand, united by a shared mission: to elevate Indian gaming talent on the global stage. As part of this high-impact partnership, iQOO’s presence will extend across multiple touchpoints. From team jerseys and digital [&hellip;]
- [Dentsu, GeekOut, and KODANSHA Creators’ Lab Launch ‘ROBMIX’ to Empower Next-Gen Roblox Creators and IP Development](https://customerengagement.net/dentsu-geekout-and-kodansha-creators-lab-launch-robmix-to-empower-next-gen-roblox-creators-and-ip-development/): Dentsu, GeekOut, and KODANSHA Creators’ Lab collaborate to launch ROBMIX, a new label focused on discovering Roblox creators, developing innovative IP, and expanding media mixes including manga and merchandise. Dentsu Group Inc. has teamed up with GeekOut Inc. and KODANSHA Creators&#8217; Lab to create ROBMIX, a new label that aims to support the next generation of creators on the immersive social platform Roblox and encourage the creation of new intellectual property and the growth of media. Roblox has about 100 million daily active users all over the world. It is a one-of-a-kind place where creators can make games, virtual spaces, and [&hellip;]
- [From JioStar to ICC: Sanjog Gupta Takes the Helm of Global Cricket](https://customerengagement.net/from-jiostar-to-icc-sanjog-gupta-takes-the-helm-of-global-cricket/): Sanjog Gupta, former CEO of Sports at JioStar, is now the new CEO of the International Cricket Council (ICC). Here’s how this game-changing appointment could reshape world cricket. A New Era Begins at the ICC In a bold and strategic move, Sanjog Gupta, a media veteran and one of India’s most influential sports executives, has been appointed as the new Chief Executive Officer of the International Cricket Council (ICC). The announcement came on July 7, 2025, with Gupta set to lead the global body responsible for overseeing and growing cricket worldwide. Gupta replaces Geoff Allardice, who had served as ICC CEO [&hellip;]
- [Key Features of GA4: Google Analytics for Modern Martech](https://customerengagement.net/key-features-of-ga4-google-analytics-for-modern-martech/): As digital marketing continues to evolve, so do the tools we use to measure and optimize performance. GA4: Google Analytics introduces a wealth of new features specifically designed to meet the needs of modern Martech professionals. From deeper user insights to enhanced privacy controls, GA4 is packed with capabilities that help marketers stay ahead in a data-driven world. 1. Event-Driven Data Model Unlike Universal Analytics, which relied heavily on sessions and pageviews, GA4 uses an event-based tracking model. Every user interaction—whether it’s a click, scroll, video play, or purchase—is recorded as an event. Why it matters: With GA4, you can go [&hellip;]
- [Fabian Cowan Joins Connect Network Inc. As Director.](https://customerengagement.net/fabian-cowan-joins-connect-network-inc-as-director/): A Proven Journey of Strategic Growth: A Trailblazer in Media, Marketing, and Technology Leadership In today’s rapidly evolving business landscape, visionary leadership remains the cornerstone of sustainable growth and transformation. Few professionals embody this ethos as comprehensively as the seasoned executive whose career spans across media, advertising, technology, and strategic business development. With over two decades of proven leadership across multinational corporations and digital ventures, his profile reflects unmatched expertise in fostering growth, spearheading innovation, and navigating complex market dynamics. Leading Transformation at IdeaCafe.Agency as Chief Growth Officer (2023–2025) In his most recent role, he served as the Chief Growth Officer [&hellip;]
- [ACEF Awards 2025 Names Silver Spun Brand Solutions as Official PR &amp; Social Media Partner](https://customerengagement.net/acef-awards-2025-names-silver-spun-brand-solutions-as-official-pr-and-social-media-partner/): Silver Spun Brand Solutions, an integrated communications and brand management firm, has recently inked a strategic partnership with the celebrated ACEF Global Customer Engagement Summit and Awards 2025 as the official PR and Social Media Partner. The collaboration will underscore the recent innovations in marketing and consumer engagement domains by honouring brands and individuals for their invaluable contribution to the marketing sector at large.&nbsp; Set to be one of the most impactful gatherings in the marketing calendar, the ACEF Awards 2025 continues its mission to honour outstanding Customer Engagement Campaigns, Creative Initiatives, and Marketing Innovations by brands and agencies across mediums [&hellip;]
- [ACEF Global Customer Engagement Summit 2025 Celebrates Strategic Brilliance and Innovation](https://customerengagement.net/acef-global-customer-engagement-summit-2025-celebrates-strategic-brilliance-and-innovation/): 14th edition concludes in Mumbai with global delegates, award-winning campaigns, and cross-sector insights from Asia, UK, and the UAE The 14th edition of the ACEF Global Customer Engagement Summit and Awards concluded in Mumbai, bringing together an accomplished gathering of brand leaders, agency heads, marketers, and digital innovators from across India, Sri Lanka, Bangladesh, the United Arab Emirates, and the United Kingdom. Organized by Akash &amp; Angel Enterprises in collaboration with Gigatainment, this year’s event reinforced the critical role of strategy-led innovation in building meaningful customer relationships.The 2025 theme, Strategy Meets Innovation: The Future of Customer Engagement, sparked compelling conversations led by keynote speakers and [&hellip;]
- [Strategy Meets Innovation: The Future of Customer Engagement](https://customerengagement.net/strategy-meets-innovation-the-future-of-customer-engagement/): Successfully concluded 14th Global Customer Engagement Summit &amp; Awards, April 30, 2025, at Sahara Star, Mumbai, is a blueprint for strategic brand leadership in the evolving customer engagement landscape. Bringing together marketing leaders, brand custodians, and CX architects, the summit will explore strategic frameworks, content systems, and innovation models reshaping engagement across the Asian Regions. Global Thought Leaders &amp; Industry ExpertsThe summit features insights from global marketing visionaries, including: Sergio Spaccavento (Italy) – Exploring AI-driven creativity and the future of artificial intelligence in marketing. Amitha Amarasinghe (Sri Lanka) – Unveiling how AI-powered conversational marketing enhances engagement and maximizes ROI. Marketing Leadership [&hellip;]
- [A hilarious take on daily horoscope in Tamil by RJ Chiyaan.](https://customerengagement.net/hilarious-tamil-daily-horoscope-by-rj-chiyaan/): “Geli Joshiyam” (Translation) Bumper: Radio City’s Podcast RJ Chiyaan: Every morning, each one of us wake up with this one thought in our minds, “Will today be a favorable day for me?” To ensure this, we look at our horoscopes in the daily calendar. What it says there might sometimes give you hope and sometimes not be what your wanted to hear, but as always, I have brought for you, the most happiest fortune telling you could ever ask for. Welcome to Radio City’s ‘Geli Joshiyam’! Bumper: Radio City’s ‘ Geli Joshiyam’, Comedy Podcast RJ Chiyaan: Dear Aries Listeners: Todays reads [&hellip;]
- [Customer Engagement Through Conversational Marketing – Insights from ACEF Global Summit 2025](https://customerengagement.net/customer-engagement-through-conversational-marketing-insights-from-acef-global-summit-2025/): In today’s digital-first world, conversational marketing has emerged as a pivotal strategy for brands striving to create meaningful and impactful relationships with their customers. At the Global Customer Engagement Summit &amp; Awards, organized by ACEF, leading marketing professionals came together to share cutting-edge insights on how real-time, personalized communication is redefining customer experiences. Among the standout presentations was a compelling session led by Amitha&nbsp;Amarasinghe &#8211; Co-Founder / CEOAsia Pacific Institute of Digital Marketing (SriLanka), focusing on the transformative power of conversational marketing. Key Takeaways from the ACEF Session 1. Real-Time Conversations Drive Engagement Amitha stressed the importance of real-time interactions in [&hellip;]
- [Q&amp;A with Jatin Mishra - Senior Producer &amp; Radio Jockey - FEVER FM (HT Media)](https://customerengagement.net/qa-with-jatin-mishra-senior-producer-radio-jockey-fever-fm-ht-media-acef-apprentice-radio-jockey-of-the-year-2024/): ACEF Apprentice Radio Jockey of the Year 2024 RJ Jatin started off as a passionate young intern learning the workings of a radio station on the job. He then graduated into the role of a Producer and has since been the stable force holding the afternoon and drive time Shows together. His uncanny ability to get content for his shows, sniff out the contact details of guests who needed to be featured slowly has made him an indispensable part of the team. And it is this training of befriending strangers and getting them To open up has proved to be his [&hellip;]
- [Congratulations to Cvent for wining (Gold) at the 13th ACEF Global Customer Engagement Awards in the category of Successful Use of Technology.](https://customerengagement.net/running-macos-and-windows-10-on-the-same-computer/): Gold &#8211; Events &#8211; Succesful Use of Technology &#8211; Cvent for Cvent Event Marketing and Management Platform &#8220;Being recognized as the Gold winner in the category of Successful Use of Technology in Events, is a testament to the deep commitment of our team of 2000+ technology and customer success experts dedicated to understanding the ever-evolving customer needs and delivering innovative solutions through our comprehensive event marketing and management platform, that enables our customers to create engaging and impactful event experiences. This award from ACEF further validates our efforts in prioritising customer engagement and satisfaction.&#8221; Cvent is a leading meetings, events, and hospitality technology [&hellip;]
- [Nippon Life India Asset Management Ltd Celebrates Multiple Wins](https://customerengagement.net/nippon-life-india-asset-management-ltd-celebrates-multiple-wins/): At Prestigious ACEF Global Customer Engagement Awards Ceremony (April 2024, Mumbai) Gold &#8211; Nippon Life India Asset Management Ltd &#8211; Social Media App &#8211; Effective use of Market Research &#8211; Investor App &#8211; Nippon Life India Asset Management Ltd Gold &#8211; Nippon Life India Asset Management Ltd &#8211; Social Media App &#8211; Successful Use of Technology &#8211; Investor App &#8211; Nippon Life India Asset Management Ltd Briefly describe your organization&#8217;s background and its primary objectives:▶ Nippon India Mutual Fund (NIMF) is one of India&#8217;s leading mutual funds, with Average Assets Under Management (AAUM) of Rs 3,77,654 Crores ( Oct 2023 to [&hellip;]
- [Connect Network Inc - ConnectEXP Celebrates Multiple Wins at Prestigious ACEF Global Customer Engagement Awards Ceremony - April 2024, Mumbai](https://customerengagement.net/connect-network-inc-connectexp-celebrates-multiple-wins-at-prestigious-acef-global-customer-engagement-awards-ceremony-april-2024-mumbai/): Gold &#8211; Connect Network Inc &#8211; ConnectEXP Retail Touch Points and Merchandising &#8211; Creative for Winter care launchSilver &#8211; Connect Network Inc &#8211; ConnectEXP BTL Activities &#8211; Successful Use of Technology for Womens Day Campaign Briefly describe your organization&#8217;s background and its primary objectives: Voted as one of the best startups in India by Best startup Asia, Connect stands at the forefront of unlocking creativity and transforming brands. Our collaborative approach involves closely working with clients to establish, educate, and reinforce effective decision-making processes, fostering mutual understanding between businesses and stakeholders. Committed to staying ahead in consumer engagement, we blend human [&hellip;]
- [Celebrating Success at the ACEF 13th Global Customer Engagement Awards - Mumbai, 29th April 2024](https://customerengagement.net/celebrating-success-at-the-acef-13th-global-customer-engagement-awards-mumbai-29th-april-2024/): The ACEF 13th Global Customer Engagement Awards concluded with resounding success, recognizing industry leaders and innovators in customer engagement strategies. The prestigious event, held on [29th April], brought together top professionals and organizations committed to revolutionizing customer experiences across various sectors. This year the secretariat received over 600 entries from Brands and Agencies (From India, Sri Lanka, UK, Iran, Dubai, Singapore and Bangladesh). Among the standout achievers were as follows: (Grand Prix Award winners):• Radio Station of the Year For Customer Engagement &#8211;&nbsp;RED FM 93.5• Customer Engaged Brand &#8211;&nbsp;AIA Insurance Sri Lanka• Experiential Marketing Agency of the Year &#8211;&nbsp;Intuitive Inc• Customer [&hellip;]
- ["Elevating Customer Experiences with AI - Exploring Strategies for Enhanced Customer Engagement"](https://customerengagement.net/elevating-customer-experiences-with-ai-exploring-strategies-for-enhanced-customer-engagement-scheduled-for-april-2024-mumbai/): Scheduled for April 2024, Mumbai. Interested Speakers can directly show their interest by emailing the Suggested Topic, Brief Profile and a brief on the Subject to &nbsp;&nbsp;agnel@globalcustomerengagement.com | www.globalcustomerengagement.com Criteria:1. Expertise in AI for Customer Engagement:Speakers should have a deep understanding of AI technologies specifically applied to customer engagement and experience. 2. Relevant Industry Experience:Speakers with hands-on experience in industries related to customer-centric sectors, such as retail, e-commerce, finance, telecommunications etc. 3. Demonstrated Success Stories:Speakers who can share real-world case studies and success stories of implementing AI strategies for customer engagement, highlighting measurable outcomes. 4. Innovation and Cutting-Edge Knowledge:Speakers who are knowledgeable [&hellip;]
- [Innovative Customer Engagement Strategies in the Digital Age: Highlight emerging trends and technologies.](https://customerengagement.net/innovative-customer-engagement-strategies-in-the-digital-age-highlight-emerging-trends-and-technologies-chatbots-ai-driven-personalization-vr-ar-experiences-that-are-reshaping-customer-engagement/): (chatbots, AI-driven personalization, VR/AR experiences) that are reshaping customer engagement. Ritesh Kumar, Director of Digitales Media (Canada) The digital landscape is a dynamic and ever-evolving ecosystem, continually shaped by technological advancements and changing behaviour patterns of users . From the rapid rise of artificial intelligence and machine learning to the transformative impact of big data analytics, the digital landscape is witnessing unprecedented innovation. Social media platforms, e-commerce, and mobile technologies continue to redefine the way individuals connect, consume information, and engage with products and services, marking a profound shift in how businesses and societies operate in this increasingly interconnected and fast-paced [&hellip;]
- [The Campaign that reached 8 million.](https://customerengagement.net/running-macos-and-windows-10-on-the-same-computer-3/)
- [Spice Money Wins Silver in the Category (Integrated Marketing Communication) for the campaign "RedBlue Revolution" ](https://customerengagement.net/spice-money-wins-silver-in-the-category-integrated-marketing-communication-for-the-campaign-redblue-revolution/): At 12th ACEF Asian Leaders Award 2023 On behalf of Spice Money, I wish to express our heartfelt gratitude to the esteemed panel of judges for acknowledging our dedication and innovation in the realm of integrated marketing communication. This recognition serves as a powerful motivator, inspiring us to consistently pursue excellence and expand the horizons of innovation within our industry. The &#8216;RedBlue Revolution&#8217; was conceived with the goal of bridging the rural-urban divide by establishing a unified identity for banking outlets and enhancing last-mile connectivity for our fellow citizens in rural areas. The idea behind this campaign was inspired by a [&hellip;]
- [Benefits of getting recognized: Researched Article by ACEF Team](https://customerengagement.net/benefits-of-getting-recognized-researched-article-by-acef-team/): Winning awards can indeed play a significant role in increasing brand loyalty. When a company or brand is recognized and honored with awards. It can have a positive impact on customer loyalty in the following ways: Credibility and Trust:&nbsp;Awards serve as third-party endorsements, validating the quality and excellence of your products or services. Customers are more likely to trust and remain loyal to a brand that has received industry recognition. Perceived Quality:&nbsp;The association with award-winning status can enhance the perception of your brand&#8217;s quality and reliability. Customers are more likely to be loyal to a brand they believe consistently delivers high-quality [&hellip;]
- [Commercial Bank of Ceylon PLC wins Grand Prix Award for Overall Excellence in Social Responsibility](https://customerengagement.net/commercial-bank-of-ceylon-plc-wins-grand-prix-award-for-overall-excellence-in-social-responsibility/): At 12th ACEF Asian Leaders Award 2023 Banking is our business. Making it the most people oriented, technologically advanced organization, providing up to the minute products and services, with superlative financial management have enabled Commercial Bank, to be Sri Lanka’s leading bank year after year. And beyond financial responsibilities, Commercial Bank has chartered new territories by identifying needs and providing just the right kind of service when required. The Bank&#8217;s Corporate Social Responsibility Trust (CSR Trust) envisions a future where no one is left behind, and where the financial commitment of the Bank&#8217;s outreach programs will uplift societies, especially the younger [&hellip;]
- [Santosh Nair, Head – Marketing communications &amp; Strategy - Turf and Tarmac Media ](https://customerengagement.net/leaders-talk-santosh-nair-head-marketing-communications-strategy-turf-and-tarmac-media-resurgence-of-off-line-customer-engagement/): &#8220;Resurgence of off-line CUSTOMER ENGAGEMENT&#8221; That all-important Customer order has not yet come in? Please fix a meeting &amp; fly down to the customer’s office to close the deal’, the Sales head would impatiently tell his Institutional sales manager. Top brass of companies would fly the seas at the drop of a hat to visit a Region whose P&amp;L has fallen to a 2-year low to motivate the team and get the graph head north. Even order placements by distributors would see a surge when the sales team physically reached out to their locations to encourage them ramp up their orders [&hellip;]
- [Redefining Responsibility: 8 Ways Zigma8 is Making a Difference" - ZIGMA8 | 360º Creative Communications (Iran)](https://customerengagement.net/redefining-responsibility-8-ways-zigma8-is-making-a-difference-zigma8-360o-creative-communications-iran/): Winston Churchill once wisely said, “Responsibility is the price of greatness”, and strangely, the team at Zigma8, a leading Iranian advertising agency, only mostly agree. They tell us that it’s not that they’re looking for greatness per se, but instead, they’ve seen greater results when we all act with social impact in mind. Sure, it’s fashionable for companies to involve themselves in social change, but in a world dominated by profits and returns on investment, can a company genuinely make a difference beyond its balance sheet? This question forms the crux of our exploration into the world of corporate social responsibility [&hellip;]
- [Unveiling Customer Engagement Strategies](https://customerengagement.net/dr-mir-damoon-mir-head-of-zigma8-unveiling-customer-engagement-strategies/): In the dynamic world of digital marketing, mastering customer engagement is a constant challenge. To gain insight into effective strategies and trends in customer engagement, we&#8217;re pleased to sit down with Dr. Mir Damoon Mir, the Head of Zigma8. His extensive experience in this field provides a unique perspective on this critical aspect of marketing. Q1: Can you provide an overview of your role as the Head of Zigma8 and your agency&#8217;s approach to customer engagement?My official role is Chef Creative Officer and Head of Strategy but I perform many roles to help keep the wheels turning at Zigma8. That said, [&hellip;]
- [Exploring Recent Trends in Customer Engagement through Multichannel Marketing](https://customerengagement.net/exploring-recent-trends-in-customer-engagement-through-multichannel-marketing/): Agnel DSouza, Project Director,&nbsp;ACEF Global Customer Engagement Summit and Awardswww.globalcustomerengagement.com &amp; Co-Founder of customerengagement.net &#8220;In today&#8217;s rapidly evolving business landscape, customer engagement is more crucial than ever. To remain competitive, companies must adapt to the latest trends in customer engagement, leveraging various mediums of marketing. Here, we delve into some of the most significant recent trends shaping customer engagement across multiple channels. Personalization at Scale:&nbsp;Personalization remains a cornerstone of effective customer engagement. However, recent trends have seen advancements in AI and machine learning, enabling companies to personalize customer experiences at scale. From tailored product recommendations to individualized email content, personalization is [&hellip;]
- [Saif Gundgi (Starcom) wins Performance Marketer of the Year 2023 ](https://customerengagement.net/saif-gundgi-starcom-wins-performance-marketer-of-the-year-2023/): At 12th ACEF Asian Leaders Award 2023
- ["Everymedia Technologies Pvt Ltd" Wins at 3rd ACEF Content Marketing &amp; Creators 2023](https://customerengagement.net/everymedia-technologies-pvt-ltd-wins-at-3rd-acef-content-marketing-creators-2023/)
- [RURAL MARKETING AGENCY OF THE YEAR 2023](https://customerengagement.net/rural-marketing-agency-of-the-year-2023/): Mindwave Media Pvt. Ltd. – 360 Degree Marketing Wing of Vritti Solutions Ltd.
- [Aptech Limited Wins 1 Gold 2 Silver 1 Bronze at 12th ACEF Asian Leaders Award 2023](https://customerengagement.net/aptech-limited-wins-1-gold-2-silver-1-bronze-at-12th-acef-asian-leaders-award-2023/): On behalf of the House of Aptech, we are thrilled to receive 4 awards for our marketing campaigns across our 3 brands &#8211; Arena Animation, MAAC and Lakmé Academy Powered by Aptech at the 12th ACEF Asian Leaders Awards, this year. Each of our campaigns were highly distinct from one another with some being, first-of-its-kind. We are humbled and deeply grateful to ACEF Awards &#8211; a respected platform that recognizes exceptional achievements in Branding and Marketing, Content Creation and for CSR Good Acts. This recognition fuels our passion to continually innovate and lead in our industry. We cherish this acknowledgment and [&hellip;]
- ["ZIGMA8 | 360º Creative Communications (Iran)" Wins 3 GOLD and 1 BRONZE](https://customerengagement.net/zigma8-360o-creative-communications-iran-wins-3-gold-and-1-bronze/): At 12th ACEF Asian Leaders Award 2023 We, the entire Zigma8 team, are absolutely thrilled and deeply honored to have received these four prestigious awards for three consecutive years. We are profoundly touched to have been recognized for our CSR Good Act, particularly for our efforts in &#8220;women empowerment.&#8221; This acknowledgment serves as a testament to our commitment to creating a positive social impact, and it further fuels our determination to continue our hard work in the coming years. We remain steadfast in our mission for CSR Good Act and Content Creation, and we look forward to making even greater strides [&hellip;]
- [Chaitra Govindraj - Cisco Systems India Pvt Ltd wins Social Impact Award for Best Corporate-Community Partnership](https://customerengagement.net/chaitra-govindraj-cisco-systems-india-pvt-ltd-wins-social-impact-award-for-best-corporate-community-partnership/): At 12th ACEF Asian Leaders Award 2023
- [Charlie Malkachen (Dell Technologies) Wins Content Marketer of the Year for Reimagine the Future - An Anthology of transformation ](https://customerengagement.net/charlie-malkachen-dell-technologies-wins-content-marketer-of-the-year-for-reimagine-the-future-an-anthology-of-transformation/): At 12th ACEF Content Marketing &amp; Creators Awards 2023 This achievement serves as a testament, not only to my passion for content marketing &amp; story telling but also to the incredible team that has been by my side for every campaign and idea. Their unwavering support, trust, and commitment have been instrumental in turning our ideas into reality. This award is as much theirs as it is mine. My gratitude to my leaders and my organization #delltechnologies for creating an environment that empowers us to excel. Their support and belief in our work have been invaluable. I&#8217;d also like to extend [&hellip;]
- [Patrik Antoni Appointed as CEO of IKEA India](https://customerengagement.net/patrik-antoni-appointed-ceo-ikea-india-2025/): Patrik Antoni has been named the new Chief Executive Officer (CEO) of IKEA India, the largest Swedish home goods store, starting in August 2025. The goal of this change in leadership is to make IKEA&#8217;s management structure even stronger and help the company achieve its ambitious growth goals in India. Patrik Antoni will be in charge of all retail operations and shared functions for all Ingka Group companies that do business in India. He will work with the country retail manager and chief sustainability officer (CSO) in a new leadership structure that puts more emphasis on sustainability and integrated management. Antoni [&hellip;]
- [Sudarshan Karandikar Appointed Vice President at Madison Media Loop](https://customerengagement.net/sudarshan-karandikar-joins-madison-media-loop-vice-president/): Sudarshan Karandikar has been named Vice President of Madison Media Loop, the digital-first creative unit of Madison World. He will be in charge of strategic innovation and creative growth. Sudarshan has worked at top agencies like Ogilvy, McCann, Dentsu, and FCB Interface for more than 20 years. He is well-qualified to shape the future of Madison Media Loop&#8217;s brand stories. Sudarshan has built a reputation over the course of his career for being a great strategist, being aware of other cultures, and being a great artist. He led the Mumbai Traffic Police&#8217;s &#8220;Punishing Signal&#8221; campaign, which was a huge success around [&hellip;]
- [Nikita Aneja Joins Netflix as HR Business Partner, Bringing 15+ Years of Leadership Expertise](https://customerengagement.net/nikita-aneja-joins-netflix-hr-business-partner/): Nikita Aneja has joined Netflix as a member of its HR Business Partnering team. This is a new step in her amazing career as an HR leader. She has worked in a variety of fields, including media, automotive, financial services, and fast-moving consumer goods (FMCG), for more than 15 years. She knows a lot about talent strategy, business partnering, and people-centered leadership. Before joining Netflix, Nikita was the Head of HR Business Partner for Digital Biz &amp; Sports Monetisation at JioHotstar and the Head of HR at Viacom18 Sports. In these roles, she was in charge of implementing big people initiatives [&hellip;]
- [Not a Leak, But a Lesson: How JioHotstar Went Viral with a Cyber Awareness Twist](https://customerengagement.net/jiohotstar-cyber-awareness-leak-campaign/): JioHotstar recently pulled off a clever and creative campaign around the launch of its hit series “Special Ops 2” turning what looked like a slip-up into a powerful lesson on digital safety. In the days before the show’s release, a “leak” appeared online a Google Drive link supposedly hosting unreleased episodes &#8211; which quickly stirred curiosity and concern among fans. But instead of pirated content, the link led to a thoughtful message from the show’s stars, including Kay Kay Menon and Vinay Pathak, who used the opportunity to warn viewers about the dangers of fake links, scams, and online piracy. This [&hellip;]
- [Raj Nayak Launches House of IP Venture Studio with YAAP Digital to Revolutionize Entertainment and Branded Experiences](https://customerengagement.net/raj-nayak-house-of-ip-yaap-digital-venture-studio/): Raj Nayak, former COO of Viacom18 and founder of House of Cheer, has launched a bold new venture called House of IP, in collaboration with YAAP Digital, a creative and tech-focused content company. Touted as the country’s first-of-its-kind Venture Studio, House of IP is set to redefine how cultural experiences are created, owned, and monetized—bringing together the worlds of entertainment, sports, music, and branded interactions under one innovation-first platform. House of IP is built around a simple yet powerful idea: to create scalable and iconic intellectual properties (IPs) that go far beyond traditional content formats. The venture will focus on developing [&hellip;]
- [How Predictive Analytics Is Powering Smarter Segmentation and Campaign Success](https://customerengagement.net/predictive-analytics-segmentation-campaign-success/): Introduction Predictive analytics is transforming how marketers segment audiences and ensure campaign success in today’s data-driven landscape. Fueled by machine learning, artificial intelligence, and statistical modeling, predictive analytics enables brands to move from reactive strategies to proactive, insight-driven marketing. This approach empowers organizations to better understand customers, tailor campaigns with precision, and drive measurable growth. What Is Predictive Analytics in Marketing? Predictive analytics uses historical data, behavioral cues, and advanced algorithms to forecast future customer actions and preferences. Rather than simply analyzing what customers have done, it anticipates what they are likely to do—enabling marketers to engage each segment with timely, [&hellip;]
- [Traya and Sunil Grover Bust Hair Loss Myths in New Campaign Film](https://customerengagement.net/traya-sunil-grover-hair-loss-myth-brand-film/): Traya, a top brand for science-based hair loss solutions, has teamed up with famous comedian and actor Sunil Grover to make a new brand film that directly addresses one of the most common myths about hair loss: that lost hair can never grow back. The campaign&#8217;s goal is to give millions of people who are having problems with their hair confidence and hope through powerful stories that are funny and real. Sunil Grover, a familiar and trusted face in Indian homes, playfully addresses the common saying, &#8220;Once it&#8217;s gone, it&#8217;s gone forever,&#8221; at the beginning of the movie. Grover uses both [&hellip;]
- [Rashmika Mandanna Launches 'Dear Diary' - A Fragrance Brand Inspired by Memory and Emotion](https://customerengagement.net/rashmika-mandanna-launches-dear-diary-fragrance-brand/): Rashmika Mandanna, a well-known Indian actress and role model for young people, has started her own business by launching her own fragrance line called Dear Diary. Dear Diary turns Rashmika&#8217;s private moments into shared experiences through scent. It is based on deeply personal memories and is made to smell like a diary. The first collection of scents is based on important events in Rashmika&#8217;s life. National Crush is a tribute to the loving name her fans gave her, Irreplaceable is a reminder of her first tattoo and the journey to accepting herself, and Controversial is a symbol of strength and grace [&hellip;]
- [Triptii Dimri Joins Hrithik Roshan in HRX’s New Campaign “Built for Sweat, Designed for Life”](https://customerengagement.net/triptii-dimri-hrx-brand-ambassador-sweat-lifestyle-campaign/): HRX, India&#8217;s first homegrown fitness and lifestyle brand, has named Bollywood actress Triptii Dimri as its new female brand ambassador. Hrithik Roshan co-owns the brand. This announcement comes out at the same time as the launch of the brand&#8217;s newest campaign, &#8220;Built for Sweat, Designed for Life.&#8221; The goal of this campaign is to connect with more women and show off how versatile its active and athleisure styles are. The campaign shows what HRX is all about: stylish everyday clothes that are also great for working out. HRX celebrates both strength and individuality by showing Triptii Dimri and Hrithik Roshan together [&hellip;]
- [Cashfree Payments Appoints Priyam Jha as Associate Director of Product Marketing](https://customerengagement.net/priyam-jha-associate-director-product-marketing-cashfree-payments/): Cashfree Payments, one of India&#8217;s top fintech and API banking solutions providers, has strengthened its leadership team by hiring Priyam Jha, a seasoned marketing professional, as Associate Director – Product Marketing. Priyam has worked for more than 12 years at both fast-paced startups and well-known global companies. She has a lot of knowledge in product marketing, brand strategy, and demand generation. Priyam, who is based in Bengaluru, will be very important in shaping and scaling the go-to-market strategy for Cashfree&#8217;s growing line of fintech products. Her hiring comes at a key time for Cashfree Payments, which is growing quickly and solidifying [&hellip;]
- [Simran Malik Named COO of SJ Uplift Kabaddi to Lead Operations and League Expansion](https://customerengagement.net/simran-malik-coo-sj-uplift-kabaddi-expansion/): In a move that shows good strategic leadership, SJ Uplift Kabaddi has made Simran Malik the Chief Operating Officer (COO). Simran, who used to be the Head of Marketing, has been very important in getting people involved at the grassroots level and running the league. She is a big reason why the Uttar Pradesh Kabaddi League (UPKL) has been so successful. As COO, she will be in charge of all operational tasks, such as managing relationships with franchises, logistics, matchday execution, and stakeholder engagement. She will also be in charge of the growth of UPKL Season 2 and the launch of [&hellip;]
- [Sandeep Navlakhe Joins Godrej Properties as Chief Operating Officer – Pan India](https://customerengagement.net/sandeep-navlakhe-coo-godrej-properties/): Sandeep Navlakhe has been named the new Chief Operating Officer for Godrej Properties Limited in all of India. This move to leadership is a big step forward in Sandeep&#8217;s long and successful career, which has included completing major infrastructure and real estate projects across India. Sandeep Navlakhe has a lot of experience from his high-level jobs at some of the best companies in the country. Before joining Godrej Properties, he was the Executive Vice President and Business Unit Head (Buildings, Factories, and Airports) at Tata Projects. There, he led major projects in the real estate and infrastructure sectors. In addition to [&hellip;]
- [Shivam Ranjan Appointed Global Head of Brand at Motorola](https://customerengagement.net/shivam-ranjan-global-head-brand-motorola/): Motorola Mobility, a Lenovo company, has named Shivam Ranjan as its new Global Head of Brand. This is an important leadership move that shows the company&#8217;s commitment to strengthening its brand presence around the world. Ranjan will be in charge of Motorola&#8217;s global brand strategy and lead integrated marketing communications for the company&#8217;s products, software, and services in all markets in his new position. Ranjan was the Head of Marketing for Asia-Pacific (APAC) before this, and he was very important in shaping Motorola&#8217;s regional strategy. During his time, he launched products that made a difference, made the brand more visible in [&hellip;]
- [First-Party Data: The Key to Personalization and Targeting After Cookies](https://customerengagement.net/first-party-data-personalization-cookieless-future/): The digital marketing ecosystem is undergoing a seismic shift as third-party cookies—once the backbone of online targeting and attribution—rapidly phase out, driven by mounting privacy concerns and new browser policies. In response, brands are doubling down on&nbsp;first-party data strategies&nbsp;to maintain and even enhance personalized customer engagement and targeting. Why Third-Party Cookies Are Fading What Is First-Party Data? First-party data&nbsp;is information collected directly from consumers by the brand or publisher—via websites, apps, loyalty programs, purchases, surveys, or customer service interactions. Unlike third-party data, which is aggregated and sold by intermediaries, first-party data is highly relevant, consent-driven, and often more accurate. Examples of [&hellip;]
- [Lenovo Launches ‘Damn the Odds’ Campaign Featuring Jasprit Bumrah and Mythpat to Inspire Gen Z](https://customerengagement.net/lenovo-damn-the-odds-campaign-jasprit-bumrah-mythpat/): Lenovo’s ‘Damn the Odds’ campaign features Jasprit Bumrah and Mythpat, empowering Gen Z with AI-powered technology for success in cricket, gaming, and content creation. Lenovo India has started a new brand campaign called &#8220;Damn the Odds&#8221; that features cricket star Jasprit Bumrah and popular gaming creator Mythpat (Mithilesh Patankar) as its main ambassadors. This campaign is meant to connect with Gen Z, a group of people known for their ambition, resilience, and ability to think outside the box when things get tough. The main point is clear: Lenovo&#8217;s AI-powered technology is a must-have for anyone who wants to beat the odds, [&hellip;]
- [Chupa Chups Unleashes ‘Samajh Ke Bahar’ Campaign: Sweet &amp; Sour Belts Bring Playful Chaos to Indian Youth](https://customerengagement.net/chupa-chups-samajh-ke-bahar-sweet-sour-campaign/): Chupa Chups launches its ‘Samajh Ke Bahar’ campaign, celebrating the playful chaos of its Sweet &amp; Sour Belts with a quirky TVC. Discover how the campaign connects with India’s youth through irreverent fun, unpredictability, and unique flavour experiences. Chupa Chups, the iconic confectionery brand under Perfetti Van Melle, has recently kicked off a lively new campaign titled&nbsp;‘Samajh Ke Bahar’, aiming to spotlight the playful chaos brought to life by its Sweet &amp; Sour Belts. The campaign, which launches with an engaging TV commercial, is designed to connect with India’s youth and Gen Z, presenting the sweet and sour fusion as an unpredictable force that brings fun and excitement to everyday moments. [&hellip;]
- [Apurva Salian Joins Tata Digital as Head of Growth Marketing](https://customerengagement.net/apurva-salian-tata-digital-growth-marketing-2025/):  Apurva Salian joins Tata Digital as Head of Growth Marketing (Commerce). Discover how his expertise in data-driven strategies will shape Tata Neu’s commerce categories for accelerated growth. Apurva Salian is the new Head of Growth Marketing (Commerce) at Tata Digital. This is a big step towards the company&#8217;s goal of growing its digital commerce presence. Salian will be in charge of leading growth marketing efforts in different commerce categories within the Tata Neu app in this role. These categories include food, electronics, clothes, health, travel, and hotels. His leadership should focus on using data-driven strategies and new digital technologies to get [&hellip;]
- [Neeraj Gambhir Appointed Executive Director of Axis Bank](https://customerengagement.net/axis-bank-neeraj-gambhir-executive-director-appointment-2025/): Axis Bank appoints Neeraj Gambhir as Executive Director from August 4, 2025, bringing 30+ years of experience to drive new growth and transformation. Axis Bank has named Neeraj Gambhir as its new Executive Director, starting on August 4, 2025, but this is only if the Reserve Bank of India gives its approval. The appointment marks another chapter in the leadership change at India&#8217;s third-largest private sector bank, which has seen a number of strategic changes at the top. Neeraj Gambhir is the Group Executive for Treasury, Markets, and Wholesale Banking Products at Axis Bank. He has worked for more than 30 [&hellip;]
- [Birla Opus Paints Ignites Jaipur’s Hawa Mahal With ‘Duniya Ko Rang Do’ Campaign](https://customerengagement.net/birla-opus-paints-duniya-ko-rang-do-hawa-mahal-campaign/): Celebrate Indian heritage with Birla Opus Paints’ ‘Duniya Ko Rang Do’ campaign, bringing Jaipur’s Hawa Mahal to life. Discover the creative agencies and visionaries behind this innovative paint industry initiative. The Aditya Birla Group&#8217;s newest addition to India&#8217;s decorative paints market, Birla Opus Paints, has made a splash with its colourful new campaign film, &#8220;Duniya Ko Rang Do&#8221; (Colour the World). This eye-catching brand campaign features the beautiful Hawa Mahal in Jaipur, bringing the famous &#8220;Palace of Winds&#8221; to life with a colourful symphony and uplifting stories. Leo India (Leo Burnett India), which is known for its strategic and artistic advertising, [&hellip;]
- [Khushi Advertising: Pioneering Cinema-First Campaigns with OnePlus 13S in India](https://customerengagement.net/khushi-advertising-cinema-first-campaign-oneplus-13s/): Discover how Khushi Advertising is revolutionizing cinema advertising in India with innovative cinema-first campaigns, including the anticipated OnePlus 13S launch. Khushi Advertising has distinguished itself as a true pioneer in India&#8217;s constantly changing advertising landscape, particularly with its cinema-first campaigns. The agency is well known for revolutionising the way brands interact with moviegoers by eschewing dull ads in favour of creative, cutting-edge experiences that stick in people&#8217;s minds long after the credits have rolled. The distinctive feature of Khushi Advertising is its audacious use of technology. Khushi introduced innovations like 4DX and 3D holography to Indian movie theatre advertising long before [&hellip;]
- [From Commodity to Brand: Nagessh Pannaswami’s New Playbook for Transforming Indian Businesses](https://customerengagement.net/from-commodity-to-brand-nagessh-pannaswami-book/): Nagessh Pannaswami, who started the well-known advertising agency Curry Nation, has made a big impact with his new book, &#8220;From Commodity to Brand.&#8221; The book was officially released at an event at Mumbai&#8217;s Title Waves Bookshop that drew well-known people from the advertising and entertainment industries. Nitesh Tiwari, a well-known filmmaker and ad creative, was there to do the honours. There are a lot of businesses in India&#8217;s market that sell rice, spices, steel, or dairy, and their products could easily get lost in the crowd. In this new book, Pannaswami draws on his years of experience to give entrepreneurs and [&hellip;]
- [Airtel Partners with Perplexity AI: Free AI Pro Subscription for 360 Million Customers](https://customerengagement.net/airtel-perplexity-ai-free-subscription-india-2025/): Explore how Airtel is revolutionizing digital access by offering a free Perplexity Pro AI subscription to millions of Indian users. Learn about the impact, benefits, and rollout via the Airtel Thanks app. This is the first time in India that a telecom company is offering a next-generation AI technology solution of this size directly to customers. The partnership is especially important for students, professionals, and everyday users because it makes it easier than ever to get high-quality information and quick, accurate answers to a wide range of questions, from schoolwork and project research to work tasks and everyday questions. Airtel&#8217;s goal [&hellip;]
- [Aditya Rana Joins IIFL Finance as AVP Marketing &amp; Social Media Lead](https://customerengagement.net/aditya-rana-joins-iifl-finance-avp-marketing-social-influencer/): Aditya Rana has been appointed as AVP Marketing at IIFL Finance. With rich experience in digital and social media, he will lead the company&#8217;s social and influencer marketing initiatives. Aditya Rana has been hired by IIFL Finance as the new AVP of Marketing (Head of Social and Influencer Marketing). Aditya has a lot of experience with digital communication and brand strategy. In his new job, he will be in charge of the company&#8217;s efforts to grow its social media presence and influencer-led projects. Aditya has almost 20 years of experience in digital marketing. He has worked with top companies in the [&hellip;]
- [Indian Startups Raise $97 Million | Weekly Funding News July 13–19, 2025](https://customerengagement.net/indian-startup-funding-july-13-19-2025-weekly-news/): Discover how Indian startups like QpiAI, Vaaree, Lo! Foods, and Knot raised $97.5 million across 26 deals this week. Get insights on sector trends, investor interest, and top funding rounds for July 13 &#8211; 19, 2025. India&#8217;s startups had another active week, raising close to $97.5 million across 26 funding deals between July 13 and 19. While the total capital raised was a step down from last week’s numbers, the volume of deals ticked up &#8211; signaling investors’ continued appetite for early-stage innovation. From advanced quantum tech to curated home decor brands and healthy snacks, this week’s funding rounds showed that startups solving real-world [&hellip;]
- [Reliance AJIO Rush Launches 4-Hour Fashion Delivery in 6 Indian Cities](https://customerengagement.net/ajio-rush-four-hour-fashion-delivery-india/): Discover how Reliance’s AJIO Rush is changing fashion e-commerce with four-hour delivery in Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, and Kolkata. Explore service features, product range, and market impact. With the launch of AJIO Rush, a bold new service that promises to deliver fashion clothes and accessories to customers in just four hours, Reliance Retail is speeding up the growth of online shopping in India. AJIO Rush started out in Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, and Kolkata. Its goal is to set a new standard for speed and ease of use in fashion e-commerce. What is AJIO Rush? AJIO Rush [&hellip;]
- [JioStar Q1 FY26 Revenue Soars to ₹11,222 Crore on IPL &amp; OTT Surge](https://customerengagement.net/indias-q1-2025-advertising-revenue-key-agencies-brands-and-conglomerates-2/): Discover how JioStar broke records in Q1 FY26 with ₹11,222 crore revenue, driven by IPL 2025 and OTT success. Learn about their market impact and future growth. JioStar, the powerhouse joint venture between Reliance Industries and The Walt Disney Company, posted a historic revenue of ₹11,222 crore for the first quarter of fiscal year 2026, according to the company’s latest earnings statement. This performance marks the highest-ever quarterly revenue for an Indian media company and underscores the sweeping transformation underway in the country’s media and entertainment sector. The IPL Effect JioStar’s stellar results were driven chiefly by a blockbuster IPL 2025 season. The company leveraged its broadcasting and [&hellip;]
- [India’s Q1 2025 Advertising Revenue: Key Agencies, Brands, and Conglomerates](https://customerengagement.net/indias-q1-2025-advertising-revenue-key-agencies-brands-and-conglomerates/): Explore India&#8217;s Q1 2025 advertising revenue insights—see how top agencies like GroupM and Dentsu performed, which brands led the spend, and what&#8217;s driving digital ad growth this year. India’s advertising industry has kicked off 2025 with remarkable momentum, driven primarily by the explosive growth of digital platforms, strong performances from leading agencies, and heavyweight investments from top brands and conglomerates. Here’s a human-written snapshot of the quarter’s biggest movers and trends in the Indian ad market. Industry at a Glance India’s ad sector is eyeing a record-breaking year, projected to hit ₹1.64 lakh crore (₹1,64,137 crore) by the end of 2025. [&hellip;]
- [Eveready Introduces India’s First Hybrid Torch Featuring Sonakshi Sinha](https://customerengagement.net/eveready-introduces-indias-first-hybrid-torch-featuring-sonakshi-sinha/): Eveready has launched India’s first hybrid torch with dual power options, featuring Sonakshi Sinha’s &#8216;Nikita Roy&#8217; as part of its #NeverOutOfLight campaign. Eveready Industries has made a big change to portable lighting by releasing India&#8217;s first hybrid torch. The new torch is part of Eveready&#8217;s #NeverOutOfLight campaign and features Bollywood actress Sonakshi Sinha&#8217;s upcoming thriller Nikita Roy and The Book of Darkness. It combines old-fashioned power with modern features. Speaking on the launch, Anirban Banerjee, CEO, Eveready Industries India Limited, said,  “Innovation is at the helm of all undertakings at Eveready. Over the years, this ideology has paved the way for us to [&hellip;]
- [Gurbaksh Singh to Lead Dentsu’s Innovation Lab in India](https://customerengagement.net/gurbaksh-singh-to-lead-dentsus-innovation-lab-in-india/): With a new lab in India, led by CCO &amp; CIO South Asia, Gurbaksh Singh, to develop tech-driven, human-centred solutions across brands. Mumbai, July 2025— Dentsu has added a new Dentsu Lab in India to its global innovation ecosystem. This is a big step forward for the network, which now has innovation hubs in Tokyo, London, Warsaw, and Mumbai. The India centre will be based in Mumbai, but it will also have offices in Bengaluru and Gurgaon. This will be one of the agency&#8217;s biggest regional innovation projects. Gurbaksh Singh, who is the Chief Creative Officer and Chief Innovation Officer for [&hellip;]
- [Avinash Pandey Joins Laqshya Media Group as Director](https://customerengagement.net/avinash-pandey-joins-laqshya-media-group-as-director/): Laqshya Media Group appoints media veteran Avinash Pandey as Director. With 28+ years of experience, he brings strategic expertise in media transformation and growth. Laqshya Media Group has hired Avinash Pandey, one of India&#8217;s most successful media professionals, to strengthen its leadership even more. Pandey has worked in print, TV, and digital for more than 28 years. He is known for driving business change, increasing revenue, and coming up with new content ideas in a media ecosystem that is always changing. As the former CEO of ABP Network, he guided the company through a crucial time of growth, during which it [&hellip;]
- [Swiggy Instamart’s Latest Ad Turns Burglars into Unlikely Helpers](https://customerengagement.net/swiggy-instamarts-latest-ad-turns-burglars-into-unlikely-helpers/): Swiggy Instamart’s new campaign, conceptualised by Moonshot, uses humour and surprise to highlight the convenience of its quick delivery service. Swiggy Instamart, the quick commerce platform under food delivery major Swiggy, has launched a quirky new ad that reimagines burglars as unexpected helpers. The campaign, conceptualised in collaboration with creative agency Moonshot, adds a humorous spin to everyday convenience, reinforcing Instamart’s value proposition of instant delivery. The ad opens with two burglars sneaking into a house at night, only to be interrupted by a delivery from Instamart. As they see the homeowner struggling with household tasks, the burglars’ original intent goes [&hellip;]
- [Paytm Money Appoints Sandiip Bharadwaj](https://customerengagement.net/paytm-money-appoints-sandiip-bharadwaj/): Sandiip Bharadwaj takes over as CEO of Paytm Money to drive innovation, expand product offerings, and strengthen its digital wealth management presence. Sandiip Bharadwaj has been named the new Chief Executive Officer (CEO) of Paytm Money, one of India&#8217;s top digital investment platforms. The goal of the move is to speed up the company&#8217;s work on digital innovation, product growth, and wealth management solutions that put customers first. Bharadwaj has more than 25 years of valuable experience working for some of the best banks. He was most recently the Chief Operating &amp; Digital Officer at HDFC Securities, where he was in [&hellip;]
- [Bright Brain Secures SEO Mandate for Yubi Group’s Fintech Arm, Accumn](https://customerengagement.net/bright-brain-secures-seo-mandate-for-yubi-groups-fintech-arm-accumn/): Bright Brain to drive SEO strategy for Accumn, Yubi Group’s digital credit decisioning platform, boosting visibility and lead generation through intelligent content optimization. Bright Brain, a top digital marketing agency, has been given the job of improving Accumn&#8217;s search engine optimisation (SEO). Accumn is the Yubi Group&#8217;s innovative credit decisioning engine. This partnership is a smart way for Accumn to get more exposure in the financial services ecosystem. Accumn is a powerful credit intelligence platform that stands out for underwriters and risk professionals at banks, NBFCs, and fintechs. Accumn has an AI-driven core that analyses a wide range of financial data, [&hellip;]
- [PROHED Wins Performance Marketing Mandate for McGraw Hill in India](https://customerengagement.net/prohed-wins-performance-marketing-mandate-for-mcgraw-hill-in-india/): PROHED secures the performance marketing mandate for McGraw Hill, aiming to enhance digital engagement with learners and educators across India. The full-funnel digital marketing agency PROHED has been given the job of performance marketing for McGraw Hill, a global leader in education publishing, in India. The goal of the partnership is to improve McGraw Hill&#8217;s online presence and get more people involved with it, including students and teachers across the country. As part of this mandate, PROHED will work to increase McGraw Hill&#8217;s reach by running strategic performance campaigns across digital channels. This includes buying media that is aimed at specific [&hellip;]
- [Ranbir Kapoor Stars in Gabit’s “One Ring, All the Experts” Campaign](https://customerengagement.net/ranbir-kapoor-stars-in-gabits-one-ring-all-the-experts-campaign/): Gabit has released a new ad film starring Ranbir Kapoor that shows how its smart ring can help with fitness, nutrition, sleep, and stress all at once. Ranbir Kapoor, a Bollywood star, is back in the news because he is in Gabit&#8217;s second ad film for its new smart ring. The campaign, called &#8220;One Ring, All the Experts,&#8221; continues to promote Gabit&#8217;s goal of making it easier to keep track of health and wellness with a smart, screen-free wearable. Kapoor makes fun of the idea that managing your health is like juggling a lot of different experts, like nutritionists, fitness coaches, [&hellip;]
- [Dentsu Launches Innovation Lab in Mumbai](https://customerengagement.net/dentsu-launches-innovation-lab-in-mumbai/): Dentsu adds a new centre in Mumbai, India to its global network of innovation labs. This one will focus on AI, Web3, and other tech solutions that look to the future for brands around the world. Dentsu, a huge company that does advertising and marketing all over the world, has announced the opening of a new centre in Mumbai, India as part of its global innovation lab network. This strategic move shows that Dentsu is even more committed to making cutting-edge solutions in new technologies like AI, Web3, and creative technology that looks to the future. The new innovation lab will [&hellip;]
- [Advertisers Level Up: How Brands Are Adapting to New Gaming Measurement Standards](https://customerengagement.net/advertisers-level-up-how-brands-are-adapting-to-new-gaming-measurement-standards/): As IAB rolls out its Gaming Measurement Framework, advertisers are revamping strategies to boost transparency, ROI, and trust in gaming ads. Discover how brands and ad tech firms are adapting. As gaming becomes more popular in mainstream media, advertisers are feeling more pressure to explain why they spend money on immersive, in-game formats. The Interactive Advertising Bureau (IAB) recently released its Gaming Measurement Framework, which is a big step towards standardizing how in-game ads are measured, reported, and improved. This framework comes at a very important time. It gives a plan that covers all types of ads in gaming, including display, [&hellip;]
- [Kantar Report Reveals Indian Men Feel Misrepresented in Ads, Urges Brands to Rethink Masculinity](https://customerengagement.net/kantar-report-reveals-indian-men-feel-misrepresented-in-ads-urges-brands-to-rethink-masculinity/): A new study by Kantar, ASCI, and UN Women shows how Indian men feel like they aren&#8217;t being represented in ads. The study says that brands should stop using old-fashioned male stereotypes and start using more realistic, emotionally complex images that show what it means to be a man today and lead to better ROI. New research from Kantar, the Advertising Standards Council of India (ASCI), and UN Women&#8217;s Unstereotype Alliance shows that Indian men feel just as misrepresented in ads as women have long said they do. This is a powerful wake-up call for the Indian advertising industry. The report, [&hellip;]
- [Sandeep Mehrotra Steps Down as Head of Ad Sales at Sony Pictures Networks India](https://customerengagement.net/sandeep-mehrotra-steps-down-as-head-of-ad-sales-at-sony-pictures-networks-india/): Sandeep Mehrotra resigns as Head of Ad Sales at Sony Pictures Networks India, citing personal reasons. Gaurav Banerjee acknowledges his contributions and leadership in driving growth and innovation. Sony Pictures Networks India (SPNI) has confirmed that Sandeep Mehrotra, who was in charge of ad sales for its network channels, has left his job for personal reasons. Mehrotra, a veteran media executive with a lot of experience in the advertising industry, was a key figure in SPNI&#8217;s advertising revenue strategy. During his time at the company, it adapted to changes in the industry, kept sales growth steady, and found new ways to [&hellip;]
- [Roch Dsouza Appointed Chief Strategy Officer at Signpost India](https://customerengagement.net/roch-dsouza-appointed-chief-strategy-officer-at-signpost-india/): Signpost India appoints seasoned marketing leader Roch Dsouza as Chief Strategy Officer to lead strategic growth and digital innovation in the OOH and media sector. Signpost India, a top out-of-home (OOH) and digital media company, has named Roch Dsouza as its new Chief Strategy Officer (CSO). Dsouza has a long and successful career in marketing, strategy, and retail branding that spans more than 20 years. He will now lead Signpost&#8217;s strategic growth and innovation efforts across India. Before joining Signpost, Dsouza was a senior leader at Metro Brands, Brand Factory, Futureretail, and Things2Do. He showed that he could drive growth through [&hellip;]
- [Tuborg Appoints Lowe Lintas as Creative Agency in India](https://customerengagement.net/tuborg-appoints-lowe-lintas-as-creative-agency-in-india/): Tuborg has selected Lowe Lintas as its creative partner in India. The agency will drive integrated campaigns focused on youth culture and creative storytelling. Tuborg, the globally recognized beer brand under Carlsberg India, has appointed Lowe Lintas as its creative agency in India. The mandate was secured following a rigorous multi-agency pitch process, positioning Lowe Lintas to lead Tuborg’s creative communications from its Gurgaon office. As part of the new partnership, Lowe Lintas will develop integrated marketing campaigns that strengthen Tuborg’s youth-centric identity and expand its cultural footprint in the Indian market. The brand, known for its association with music, youth [&hellip;]
- [Demystifying Brand Change with Dr. Mir Damoon Mir](https://customerengagement.net/demystifying-brand-change-with-dr-mir-damoon-mir/): At customerengagement.net (Initiative of ACEF), we believe in recognizing not just outstanding campaigns &#8211; but also meaningful knowledge sharing that helps elevate the marketing and branding profession across regions. That’s why we’re proud to feature this insightful six-part video series by Dr. Mir Damoon Mir, a prominent branding expert, strategist, and creative director with over two decades of experience. Dr. Mir has led award-winning projects for national and international brands and has served on the jury panels of several prestigious global marketing and communication awards. In this exclusive video series, Dr. Mir breaks down one of the most commonly misunderstood areas [&hellip;]
- [Google Unveils New AI Marketing Tools for Southeast Asia at Marketing Live 2025](https://customerengagement.net/google-unveils-new-ai-marketing-tools-for-southeast-asia-at-marketing-live-2025/): At Google Marketing Live 2025, Google introduced AI tools for creative, performance, and brand discovery, helping SEA marketers scale with automation and intelligence. At the most recent Google Marketing Live Southeast Asia, which took place in July 2025, Google showed off a number of cutting-edge AI tools that will change the way marketing is done in the area. These tools are designed to help with every step of marketing, from coming up with creative ideas to improving performance and finding new customers. They make campaigns more efficient and effective in a digital world that is becoming more complicated. The event showed [&hellip;]
- [Subhankar Sen Appointed Director (Marketing) at BPCL](https://customerengagement.net/subhankar-sen-appointed-director-marketing-at-bpcl/): BPCL promotes Subhankar Sen to Director (Marketing). With nearly 39 years at the company, Sen brings strategic leadership and retail marketing expertise to the role. Bharat Petroleum Corporation Limited (BPCL), one of India&#8217;s biggest energy companies, has said that Subhankar Sen will be the new Director (Marketing). Sen has been with BPCL for more than 38 years and 9 months. He is a great leader and strategist, which makes him a great fit for this important job. Before being promoted in July 2025, Subhankar Sen was the Executive Director (Marketing) for four months. His promotion shows that he has consistently done [&hellip;]
- [Myntra Launches ‘It’s You 2.0’ Campaign to Celebrate Fashion-Led Transformation](https://customerengagement.net/myntra-launches-its-you-2-0-campaign-to-celebrate-fashion-led-transformation/): Myntra’s new campaign ‘It’s You 2.0’ features real-life stories of transformation powered by fashion, connecting with next-gen shoppers across India. Myntra, one of India&#8217;s top online stores for fashion, beauty, and lifestyle, has started a new brand campaign called &#8220;It&#8217;s You 2.0.&#8221; The goal is to reach the new generation of style-conscious shoppers who are coming from all over India. The campaign shows how fashion can help people express themselves, build their confidence, and grow as people. Tilt Brand Solutions came up with and ran the campaign, which includes three short digital films that show how everyday Indians use fashion to [&hellip;]
- [Mother Sparsh Launches #RecreateRituals Campaign to Celebrate Traditional Baby Care](https://customerengagement.net/mother-sparsh-launches-recreaterituals-campaign-to-celebrate-traditional-baby-care/): Mother Sparsh’s #RecreateRituals campaign revives generational baby care rituals using modern, natural solutions with its Milky Soft Baby Range. Mother Sparsh, a well-known brand in natural baby care, has started a touching online campaign called #RecreateRituals. The project combines old Indian ways of taking care of children with new, safe, and science-based methods. The campaign aims to bring back old-fashioned ways of doing things that grandmothers and mothers used to do, like giving babies massages with milk and coconut oil or using home remedies for colic. Mother Sparsh encourages mothers to talk about these traditions that have been passed down through [&hellip;]
- [Axis Bank, boAt &amp; Mastercard Launch NFC Tap-and-Pay Smartwatch in India](https://customerengagement.net/axis-bank-boat-mastercard-launch-nfc-tap-and-pay-smartwatch-in-india/): Axis Bank, boAt, and Mastercard introduce Wave Fortune smartwatch with NFC tap-and-pay, enabling secure contactless payments up to ₹5,000 from the wrist. In a significant move toward wearable fintech innovation, Axis Bank, in collaboration with boAt and Mastercard, has launched India&#8217;s first NFC-enabled smartwatch – the boAt Wave Fortune – with integrated tap-and-pay functionality. This strategic partnership allows users to make secure contactless payments directly from their wrist, without needing to carry a physical card or smartphone. The Wave Fortune smartwatch is priced at ₹3,299, with an introductory offer of ₹2,599. It features 1.96” HD AMOLED display, Bluetooth calling, 100+ sports [&hellip;]
- [Mukesh Sharma Named CEO of Bright Outdoor Media to Lead 360° Marketing Expansion](https://customerengagement.net/mukesh-sharma-named-ceo-of-bright-outdoor-media-to-lead-360-marketing-expansion/): Bright Outdoor Media appoints Mukesh Sharma as CEO to lead its evolution into a full-service 360° marketing agency, expanding into PR, events, digital, and celebrity management. Mukesh Sharma has been appointed as the new CEO of Bright Outdoor Media Limited. Sharma, a seasoned veteran of the media and advertising sector, brings a wealth of experience to the position, having held the position of Business Head at Mid-day Infomedia Ltd. Bright Outdoor Media is getting ready for a significant transition with this strategic change in leadership. With services including print, television, radio, public relations, digital and social media management, celebrity management, event [&hellip;]
- [DIGIRovers to Drive Global Performance Marketing for Mudrex Across Google and Meta](https://customerengagement.net/digirovers-to-drive-global-performance-marketing-for-mudrex-across-google-and-meta/): Mudrex appoints DIGIRovers to lead global marketing campaigns across Google and Meta, targeting user acquisition and growth with data-driven strategies. DIGIRovers, a performance marketing agency, will run Mudrex&#8217;s digital campaigns on Google and Meta platforms. Mudrex is a global crypto investment platform. The goal of the partnership is to help Mudrex get more users, improve conversion rates, and increase the long-term value of customers in important global markets like the U.S., Europe, Asia, and Latin America. DIGIRovers will use its own Data Management Platform (DMP), which has more than 300 million users who make transactions, to run performance campaigns that are [&hellip;]
- [Sahil Siddiqui Joins Social Panga as EVP – Creative Strategy &amp; Growth](https://customerengagement.net/sahil-siddiqui-joins-social-panga-as-evp-creative-strategy-growth/): Sahil Siddiqui has been appointed EVP – Creative Strategy &amp; Growth at Social Panga, bringing two decades of creative leadership to drive business innovation. Sahil Siddiqui has become the Executive Vice President of Creative Strategy &amp; Growth at Social Panga. This is a big step up in his long and successful career in advertising. Siddiqui is known for his creative leadership at top agencies and has a lot of experience with brand storytelling, content innovation, and consumer-focused strategy. Before joining Social Panga in July 2025, Sahil was the Global Creative Head at Pepper Content, where he led culture, creativity, and growth [&hellip;]
- [Isopure Appoints Rashmika Mandanna as First Indian Brand Ambassador](https://customerengagement.net/isopure-appoints-rashmika-mandanna-as-first-indian-brand-ambassador/): Isopure appoints Rashmika Mandanna as its first Indian brand ambassador, launching the “Everything You Need, Nothing You Don’t” campaign focused on clean nutrition. Glanbia Performance Nutrition&#8217;s Isopure, a well-known protein supplement brand around the world, has chosen actress Rashmika Mandanna as its first-ever brand ambassador in India. This partnership is a big deal because the brand is starting its new campaign, &#8220;Everything You Need, Nothing You Don&#8217;t,&#8221; which focusses on clean, high-quality food. The campaign shows that Isopure is focused on simple, ingredient-based formulas. Isopure Zero Carb Unflavoured Whey Isolate, the company&#8217;s main product, has 25 grammes of pure protein per [&hellip;]
- [Magic Moments Unveils Vibrant Campaign Featuring Kriti Sanon with ‘Ishaara Samajh Le’](https://customerengagement.net/magic-moments-unveils-vibrant-campaign-featuring-kriti-sanon-with-ishaara-samajh-le/): Magic Moments has a new, colourful campaign with Kriti Sanon. The music video for &#8220;Ishaara Samajh Le&#8221; is all about being spontaneous, having fun, and feeling connected to others. Radico Khaitan&#8217;s high-end brand Magic Moments has launched a new campaign with Bollywood actress Kriti Sanon called &#8220;Ishaara Samajh Le.&#8221; The main part of this campaign is a music video that shows what it means to celebrate spontaneously and be emotionally real. The campaign is a bright change from traditional, curated brand films because it tells a new, unfiltered story. VML made the music video, and Hogarth Films produced it. In it, [&hellip;]
- [Subhojit Roy Joins Sony Pictures Networks India as Vice President - Ad Sales](https://customerengagement.net/subhojit-roy-joins-sony-pictures-networks-india-as-vice-president-ad-sales/): Sony Pictures Networks India appoints Subhojit Roy as Vice President &#8211; Ad Sales. With 20+ years of leadership across TV Today, ABP Network, and Viacom18, Roy brings strategic vision to drive ad revenue growth. Subhojit Roy has been named the new Vice President of Ad Sales at Sony Pictures Networks India (SPNI). Roy is a well-known media professional with more than 20 years of experience in ad sales, content monetisation, strategic planning, and revenue leadership at some of India&#8217;s top media companies. Before joining SPNI, Subhojit worked in high-level positions such as Vice President of Sales and Strategy at TV Today, [&hellip;]
- [Shah Rukh Khan Brings the ‘Wow’ Factor to Sunfeast Wowzers' Latest Campaign](https://customerengagement.net/shah-rukh-khan-brings-the-wow-factor-to-sunfeast-wowzers-latest-campaign/): Sunfeast Wowzers launches a new campaign with Shah Rukh Khan, blending flavor and fun in every bite with the tagline “Iske Har Bite Mein Hai Wow! ITC&#8217;s Sunfeast Wowzers has started a new, colourful campaign with Bollywood superstar Shah Rukh Khan as its brand ambassador. This adds star power to its goal of changing the way people think about snacks. The Ogilvy -created campaign uses the catchy phrase &#8220;Iske Har Bite Mein Hai Wow!&#8221; to show off the product&#8217;s unique 14-layer crispy texture and strong cheese flavour. The main part of this campaign is a TV ad with Khan in a [&hellip;]
- [Starbucks and MOMS Show Off an Immersive 3D Display for Blonde Roast at Garuda Mall in Bengaluru](https://customerengagement.net/starbucks-and-moms-show-off-an-immersive-3d-display-for-blonde-roast-at-garuda-mall-in-bengaluru/): Starbucks teams up with MOMS to launch a 3D anamorphic billboard in Bengaluru’s Garuda Mall, promoting Blonde Roast espresso through immersive storytelling and outdoor innovation. MOMS Outdoor Media Solutions, Madison World&#8217;s out-of-home (OOH) advertising division, has put up a stunning 3D anamorphic billboard for Starbucks India to promote its Blonde Roast espresso. The installation, which is in a prominent spot at Garuda Mall in Bengaluru, turns traditional OOH into an engaging, interactive experience. The 3D billboard uses anamorphic visuals to make it look like coffee is being poured right out of the screen. This creates a sense of depth and motion [&hellip;]
- [Gaurav Kadam Elevated to Associate Director at Publicis Global Delivery](https://customerengagement.net/gaurav-kadam-elevated-to-associate-director-at-publicis-global-delivery/): Gaurav Kadam has been promoted to Associate Director at Publicis Global Delivery. He will continue to have a big impact on programmatic and social media operations. Gaurav Kadam has been named Associate Director at Publicis Global Delivery (PGD). This is a big step up for him after 8 years of work in digital marketing, programmatic solutions, and media operations. Before he was promoted, Kadam was the Group Head at PGD for almost three years. He led a team of more than 85 people from different parts of the world. He was in charge of managing all of the programmatic and social [&hellip;]
- [Rise of micro/nano creators Influencer collaboration and co creation of content for brands ](https://customerengagement.net/rise-of-micro-nano-creators-influencer-collaboration-and-co-creation-of-content-for-brands/): Influencer collaboration and co-creation&nbsp;involves brands partnering with regional micro/nano&nbsp;influencers not just for promotion, but for joint development of content, products, or even entire campaigns.&nbsp;This is not just simple endorsements, fostering deeper relationships and authentic storytelling that resonates with audiences.&nbsp;This helps leveraging on influencer audience leveraged by brands , it helps build&nbsp; authenticity and credibility for brands , better reach, types of co creation (brand campaigns where they work together till execution on kind of content to be rolled from scripting to story board to final execution , brand and influencer jointly work on&nbsp; co creation of a product , content creation [&hellip;]
- [Metro Wholesale Marks 22 Years with DVC Campaign by Intuitive Inc](https://customerengagement.net/metro-wholesale-marks-22-years-with-dvc-campaign-by-intuitive-inc/): To mark 22 years in India, Metro Wholesale partners with Intuitive Inc to roll out 3 DVCs for its Anniversary Sale, highlighting its journey and value for small businesses. Intuitive Inc has been hired by Metro Wholesale India to come up with, design, and make three Digital Video Commercials (DVCs) to celebrate the company&#8217;s 22nd Anniversary Sale. This is part of the company&#8217;s 22-year journey. The goal of the campaign is to honour Metro&#8217;s long-standing relationship with India&#8217;s huge network of small businesses, kirana stores, and retailers, which has been key to its growth. The three DVCs will focus on showing [&hellip;]
- [Rohit Jangra Elevated to Senior Director - Integrated Planning at Dentsu](https://customerengagement.net/rohit-jangra-elevated-to-senior-director-integrated-planning-at-dentsu/): Rohit Jangra has been promoted to Senior Director, Integrated Planning at Dentsu after 8 years with the network, continuing his strategic leadership journey in media planning and strategy. Rohit Jangra will serve as Senior Director, Integrated Planning at Dentsu. He has worked for the agency network for eight years, rising through the ranks and holding important positions like Associate Director (Planning &amp; Strategy) and Director (Planning &amp; Strategy) before this new chapter. By fusing cutting-edge media tactics with in-depth consumer insights, Rohit has been instrumental in spearheading strategic planning projects for well-known brands during his time at Dentsu. His promotion is [&hellip;]
- [Raj Vora Appointed Country Head at Rostrum Grand Ltd.](https://customerengagement.net/raj-vora-appointed-country-head-at-rostrum-grand-ltd/): Raj Vora joins Rostrum Grand Ltd as Country Head – India, bringing a decade of leadership experience in institutional partnerships, private banking, and wealth management. Raj Vora has become the Country Head for India at Rostrum Grand Ltd. This is a big step forward in his career. Vora has more than ten years of experience in institutional partnerships, private banking, and wealth management. He brings a lot of knowledge about the industry and a focus on getting results to the job. He started this new job in June 2025. He will be in charge of running operations across the country and [&hellip;]
- [Amruta Khanvilkar Joins Medimix as Brand Ambassador | Ayurvedic Skincare Campaign](https://customerengagement.net/amruta-khanvilkar-joins-medimix-as-brand-ambassador-ayurvedic-skincare-campaign/): Medimix appoints Amruta Khanvilkar as its new brand ambassador to drive regional connect and promote its Ayurvedic “SkinFit” campaign, focusing on natural skincare and wellness across India. Medimix has hired Amruta Khanvilkar as a brand ambassador to help the company connect with people. Medimix, a well-known Ayurvedic personal care brand, has named popular actress Amruta Khanvilkar as its new brand ambassador. This partnership is a big step towards the brand&#8217;s goal of reaching more people in regional markets and spreading its message of natural skincare and holistic wellness to the heartlands of India. Amruta Khanvilkar is known for her powerful roles [&hellip;]
- [WPP Media Tops India’s Media Agency Market with $6.6 Billion in 2024 Billings](https://customerengagement.net/wpp-media-tops-indias-media-agency-market-with-6-6-billion-in-2024-billings/): WPP Media tops India’s 2024 media agency rankings with $6.6B in billings, driven by GroupM, Mindshare, and data-led innovations in AI and regional growth. WPP Media has reaffirmed its dominance in the Indian advertising industry, clocking an impressive $6.6 billion in media billings for 2024, according to the latest estimates. This milestone solidifies WPP’s leadership as the top media holding group in India — a position it has consistently held for over a decade. The strong performance is largely credited to the collective efforts of WPP’s agency network, including GroupM, Mindshare, Wavemaker, and EssenceMediacom. These agencies played a pivotal role in [&hellip;]
- [HP India Appoints Ayushmann Khurrana as Brand Face, Expanding Youth-Focused Strategy](https://customerengagement.net/hp-india-appoints-ayushmann-khurrana-as-brand-face-expanding-youth-focused-strategy/): HP India names Ayushmann Khurrana as brand face, joined by Aparshakti in a new campaign, to deepen youth engagement after Ferrari and Real Madrid global tie-ups. HP India has named Ayushmann Khurrana as the new face of the brand. This is part of the company&#8217;s plan to reach out to India&#8217;s digitally active and creatively driven young people. This move comes after HP worked with big names like Ferrari and Real Madrid around the world. It shows that the company wants to work with people who inspire innovation, performance, and cultural relevance. Adding Aparshakti Khurrana, Ayushmann&#8217;s brother, to the campaign makes [&hellip;]
- [Jitender Kumar Joins Pine Labs as State Head](https://customerengagement.net/jitender-kumar-joins-pine-labs-as-state-head/): Pine Labs appoints Jitender Kumar as State Head. With 15+ years of experience at Kotak, HDFC, and Citi, he returns to Pine Labs to lead merchant expansion and regional sales. Jitender Kumar started working at Pine Labs as the State Head in July 2025. He has more than 15 years of experience working at top banks like Kotak Mahindra Bank, HDFC Bank, Citi Bank, and Global Payments. This is his second time working at Pine Labs; he was the Area Sales Manager from 2012 to 2016. His return to the company as a senior leader shows that he knows a lot [&hellip;]
- [Havas Media Network Strengthens Leadership with Rohit Shaw as Senior VP](https://customerengagement.net/havas-media-network-strengthens-leadership-with-rohit-shaw-as-senior-vp/): Rohit Shaw joins Havas Media Network as Senior VP, bringing 15+ years of media leadership from BMEG, Dabur, Domino’s, and GroupM to drive strategic growth. Havas Media Network has made a major leadership addition to its core team with the appointment of Rohit Shaw as Senior Vice President. In his new role, which will be based in Gurugram, Rohit will oversee high-level client and agency relationships in addition to leading strategic media planning operations internally. His hiring demonstrates Havas&#8217; ongoing commitment to enhancing its strategic media offerings and providing client-focused, data-driven solutions. Rohit has more than 15 years of extensive experience [&hellip;]
- [ITC Candyman Sourzzz Drops Season 2 of ‘Soury Not Sorry’ with Sumukhi Suresh, Celebrating Gen Z Boldness](https://customerengagement.net/itc-candyman-sourzzz-drops-season-2-of-soury-not-sorry-with-sumukhi-suresh-celebrating-gen-z-boldness/): Season 2 of &#8220;Soury Not Sorry,&#8221; starring Sumukhi Suresh, marks the return of ITC Candyman Sourzzz, a daring and humorous campaign that celebrates Gen Z&#8217;s unrestrained self-expression. Comedian and actor Sumukhi Suresh is back in the second season of ITC Candyman Sourzzz&#8217;s popular digital series, &#8220;Soury Not Sorry.&#8221; With a sour twist, the campaign continues to celebrate Gen Z&#8217;s audacity, wit, and unreserved self-expression, following the success of its first season. The humorous digital series, which features exaggerated, humorous scenarios in which Gen Z characters proudly own their sour moods and sharp comebacks, perfectly captures the essence of ITC&#8217;s tangy confectionery [&hellip;]
- [JioStar Revives 'Kyunki Saas Bhi Kabhi Bahu Thi' to Spark Multigenerational Engagement](https://customerengagement.net/jiostar-revives-kyunki-saas-bhi-kabhi-bahu-thi-to-spark-multigenerational-engagement/): JioStar brings back Kyunki Saas Bhi Kabhi Bahu Thi as a flagship show that can be watched on any platform. It has a modern twist on classic storytelling that will appeal to viewers of all ages. JioStar has revealed the return of Kyunki Saas Bhi Kabhi Bahu Thi, one of India&#8217;s most recognizable and adored television series, in a calculated content move. Originally redefining Indian soap operas in the early 2000s, the show is making a comeback as a flagship cross-platform property with the goal of bringing generations together around a common emotional story. JioStar&#8217;s broader goal of bridging the gap [&hellip;]
- [Shashank B V Joins iCubesWire as Business Director – South](https://customerengagement.net/shashank-b-v-joins-icubeswire-as-business-director-south/): Shashank B V joins iCubesWire as Business Director – South, bringing 20+ years of digital media and business leadership experience from Macaw Media, Hungama, and Times Internet. An important milestone in Shashank B V&#8216;s more than two-decade career in digital media and business development has been reached with his appointment as Business Director – South at iCubesWire. Shashank will be leading regional strategy and business growth initiatives from Bengaluru in his new position, which will take effect in July 2025. This will help the agency expand its presence in southern India. Before this, Shashank spent more than five years at Macaw [&hellip;]
- [Abhishek Mathur Joins HDFC Bank as AVP – Integrated Media &amp; Research](https://customerengagement.net/abhishek-mathur-joins-hdfc-bank-as-avp-integrated-media-research/): Abhishek Mathur has more than ten years of experience in media strategy, digital marketing, and brand planning. He is now the AVP of Integrated Media and Research at HDFC Bank. Abhishek Mathur has been hired by HDFC Bank as the Assistant Vice President (AVP) for Integrated Media &amp; Research. This is a big step forward in his career in the digital marketing and media fields. He started this new job in May 2025, and he is based in Mumbai. He has more than ten years of experience in strategy and performance across a number of industries, such as FMCG, e-commerce, fintech, [&hellip;]
- [Himalaya Launches “Won’t Let You Fall” Campaign for Anti Hair Fall Shampoo Featuring Bhringaraja](https://customerengagement.net/himalaya-launches-wont-let-you-fall-campaign-for-anti-hair-fall-shampoo-featuring-bhringaraja/): The &#8216;Won&#8217;t Let You Fall&#8217; campaign from Himalaya Wellness highlights Bhringaraja in its Anti Hair Fall Shampoo as a reliable, all-natural remedy for hair loss. Himalaya Wellness has started a new integrated campaign for its Anti-Hair Fall Bhringaraja Shampoo. This campaign is in line with the company&#8217;s long-held belief that science should support the best of nature. The campaign&#8217;s tagline, &#8220;Won&#8217;t Let You Fall&#8221; cleverly combines emotional storytelling with the strong benefits of Bhringaraja, which is also known as the &#8220;King of Hair&#8221; in Ayurveda. A cute TV ad that shows two friends having fun on a swing is the main [&hellip;]
- [Zomato’s ‘Celebrating Effort’ Campaign Features SRK, Rahman, Bumrah &amp; Mary Kom in a Powerful Tribute to Perseverance](https://customerengagement.net/zomatos-celebrating-effort-campaign-features-srk-rahman-bumrah-mary-kom-in-a-powerful-tribute-to-perseverance/): SRK, AR Rahman, Jasprit Bumrah, and Mary Kom are all featured in Zomato&#8217;s latest &#8220;Celebrating Effort&#8221; campaign. According to CEO Deepinder Goyal, it&#8217;s about honouring the passion that drove their journeys, not about fame. Four of India&#8217;s most renowned figures &#8211; Shah Rukh Khan, AR Rahman, Jasprit Bumrah, and Mary Kom &#8211; have joined forces in Zomato&#8217;s eye-catching new campaign, &#8220;Celebrating Effort.&#8221; The campaign goes beyond conventional advertising to convey a sentimental and inspiring message: perseverance, not short cuts, is the foundation of success. The commercial, which was unveiled by Zomato CEO Deepinder Goyal on X (formerly Twitter), begins with a [&hellip;]
- [Nilkamal Sleep Taps Famous Innovations to Build Sleep-Focused Lifestyle Brand](https://customerengagement.net/nilkamal-sleep-taps-famous-innovations-to-build-sleep-focused-lifestyle-brand/): Nilkamal Sleep hires Famous Innovations as its creative agency to change the way people think about the brand with strategic storytelling, emotional appeal, and campaigns that show how important better sleep is to modern life. In a major move to redefine its presence in the sleep solutions category, Nilkamal Sleep, the mattress vertical of the iconic Nilkamal furniture brand, has brought on board Famous Innovations as its creative partner. The appointment follows a multi-agency pitch and signals Nilkamal&#8217;s intent to transform its mattress offering into a culturally relevant lifestyle brand. The scope of the mandate is extensive &#8211; ranging from strategic [&hellip;]
- [OML Entertainment appoints Devarshi Shah as Chief Growth Officer](https://customerengagement.net/oml-entertainment-appoints-devarshi-shah-as-chief-growth-officer/): OML Entertainment has named Devarshi Shah as its Chief Growth Officer. He has been with the company for more than eight years and has a strong track record in branded content and creator partnerships. He will be in charge of global expansion and growth strategy. OML Entertainment, one of India&#8217;s top creator-led media and entertainment companies, has promoted Devarshi Shah to Chief Growth Officer. Before this, he was the Senior Vice President in charge of the Branded Content division. He was a key player in OML&#8217;s growth in content partnerships and influencer marketing. Devarshi has been with the company for more [&hellip;]
- [Wipro Consumer Care and Lighting (WCCL) Names Kumar Chander as New CEO](https://customerengagement.net/wipro-consumer-care-and-lighting-wccl-names-kumar-chander-as-new-ceo/): Kumar Chander will be the new CEO of Wipro Consumer Care and Lighting (WCCL) starting on February 1, 2026. He will take over for Vineet Agrawal and bring a lot of experience in leading brands and regions to the job. Wipro Enterprises&#8217; Wipro Consumer Care and Lighting (WCCL) has named Kumar Chander as its next CEO. He will start on February 1, 2026. He will take over for Vineet Agrawal, who is the current CEO. Kumar Chander is the President of Southeast Asia and Yardley India right now. He has been very important in helping the company grow its market share, [&hellip;]
- [R. Doraiswamy Appointed CEO &amp; MD of LIC for a Three-Year Term](https://customerengagement.net/r-doraiswamy-appointed-ceo-md-of-lic-for-a-three-year-term/): R. Doraiswamy, a 39-year LIC veteran, takes over as CEO &amp; MD of LIC effective July 14, 2025. His leadership marks a new era of modernization, strategy, and institutional continuity at India’s largest life insurer. R. Doraiswamy is now the new managing director and Managing Director of the Life Insurance Corporation of India (LIC). He will hold this position for three years, starting on July 14, 2025. Doraiswamy has worked at LIC for more than 39 years and has worked his way up through the ranks since joining as a direct recruit officer in 1986. He takes over from Sat Pal [&hellip;]
- [Rituraj Dasgupta Elevated to General Manager &amp; Head – Brand Solutions at ABP Network](https://customerengagement.net/rituraj-dasgupta-elevated-to-general-manager-head-brand-solutions-at-abp-network/): ABP Network has made Rituraj Dasgupta the General Manager and Head of Brand Solutions. He has been with the company for more than 13 years and has worked at some of the biggest media companies in the world. Rituraj Dasgupta is now the General Manager and Head of Brand Solutions at ABP Network, one of India&#8217;s biggest media companies. In this higher position, he will lead the &#8220;Created Business&#8221; vertical, an integrated marketing solutions project that combines content strategy, brand innovation, and partnerships to tell stories that have a big impact and add value for clients. This promotion is a big [&hellip;]
- [During the ICC World Test Championship 2025 final, the number of TV ads dropped by 75%.](https://customerengagement.net/during-the-icc-world-test-championship-2025-final-the-number-of-tv-ads-dropped-by-75/): TV ad volumes fell 75% during the ICC World Test Championship Final 2025. India’s absence, waning advertiser interest in Test cricket, and IPL’s dominance drove the decline. In a surprising turn of events, the number of TV ads dropped by about 75% during the ICC World Test Championship (WTC) Final 2025, even though the match had record-breaking viewership. ET Brand Equity reports that data from TAM AdEx shows that the June match between South Africa and Australia saw a 74.8% drop in ads compared to the 2023 final and similarly large drops compared to the 2021 final. But the final set [&hellip;]
- [Namrata Aswani Setty is now the Director of Marketing and PR at MiQ India.](https://customerengagement.net/namrata-aswani-setty-is-now-the-director-of-marketing-and-pr-at-miq-india/): Namrata Aswani Setty has worked in public relations and integrated marketing for more than 17 years. She is now the Director of Marketing and PR at MiQ. Namrata Aswani Setty has joined MiQ India as the Director of Marketing and PR. She has worked in public relations, corporate communications, and influencer marketing for more than 17 years. This strategic move shows that MiQ wants to improve its brand presence and storytelling in the competitive programmatic media space. Before this job, Namrata worked as an independent consultant, helping brands with their public relations and influencer marketing plans. During her year as a [&hellip;]
- [Lotto Sport Steps into India with Agilitas Sports, Eyes ₹1,000 Crore Milestone](https://customerengagement.net/lotto-sport-steps-into-india-with-agilitas-sports-eyes-%e2%82%b91000-crore-milestone/): Through Agilitas Sports, Lotto Sport makes a daring comeback into India with the goal of developing a ₹1,000 crore brand. The campaign, which has cricket players Yuvraj Singh and Abhishek Sharma as ambassadors, combines Indian and Italian culture. Through a strategic alliance with Agilitas Sports, an Indian sportswear and lifestyle business co-founded by former Puma India MD Abhishek Ganguly, the Italian sportswear behemoth Lotto has formally entered the Indian market. This is a daring move into one of the fastest-growing sportswear markets in the world, with the goal of making Lotto a ₹1,000 crore brand in India within the next five [&hellip;]
- [Maanesh Vasudeo Joins Social Beat as Chief Business Officer](https://customerengagement.net/maanesh-vasudeo-joins-social-beat-as-chief-business-officer/): Maanesh Vasudeo is named Chief Business Officer of Social Beat. He brings extensive knowledge of media, technology, and brand development from his more than 20 years at Publicis, wunderman, and LS Digital. In keeping with its high-growth trajectory, Social Beat has strengthened its leadership team with the announcement of Maanesh Vasudeo as its new Chief Business Officer (CBO). Maanesh has more than 20 years of extensive experience working with some of the most well-known networks in the business, such as LS Digital Group and wunderman. He is renowned for his profound comprehension of the changing media, technology, and creative landscape and [&hellip;]
- [Viral Today, Viable Tomorrow? The Business Behind Dolly Chaiwala’s Chai Empire](https://customerengagement.net/viral-today-viable-tomorrow-the-business-behind-dolly-chaiwalas-chai-empire/): Dolly Chaiwala now has cart stalls, stores, and flagship cafés all over India. He started out by serving Bill Gates and then opened a ₹43 lakh franchise. Many people were happy to hear the news, but others wondered if viral fame could really lead to a long-term business. There were a lot of different reactions on social media to the news. People who liked Dolly praised his entrepreneurial spirit and the way he went from being a street vendor to a national brand. However, some people were worried about the high costs of the franchise and whether the brand would still [&hellip;]
- [Vivek Nair Joins Monks as Director – Media Strategy &amp; Planning](https://customerengagement.net/vivek-nair-joins-monks-as-director-media-strategy-planning/): Vivek Nair joins Monks as Director – Media Strategy &amp; Planning. Former Performics.Convonix leader brings expertise in performance media and integrated planning. Vivek Nair has been named the Director of Media Strategy and forthe planning at Monks. This is a big step up for the agency&#8217;s senior leadership team. Nair has a lot of experience in performance-driven media because he used to be the Associate Director of Performance Media at Performics.Convonix. Nair has led high-impact campaigns in e-commerce, BFSI, tech, and FMCG for more than ten years. He has experience in digital media strategy, planning, and execution. He was a key [&hellip;]
- [Navin Khemka Takes Over as President, Client Solutions at WPP Media, South Asia](https://customerengagement.net/navin-khemka-takes-over-as-president-client-solutions-at-wpp-media-south-asia/): Navin Khemka is appointed President, Client Solutions, South Asia by WPP Media. The former CEO of EssenceMediacom will lead client innovation and media strategy. Navin Khemka has been named President, Client Solutions at WPP Media, South Asia. This is a big change in leadership for the media industry in the region. Khemka has more than 25 years of experience in media strategy, integrated planning, and client management. Before this, he was the CEO of EssenceMediacom South Asia. Khemka was a key player at EssenceMediacom in providing major brands in many industries with data-driven, cross-platform solutions. His ability to combine creativity with [&hellip;]
- [Gaurav Jain is now the Head of Revenue for InMobi Advertising in APAC.](https://customerengagement.net/gaurav-jain-is-now-the-head-of-revenue-for-inmobi-advertising-in-apac/): Gaurav Jain is now the Head of Revenue for APAC at InMobi Advertising. Before that, he was the CBO for ShareChat and Moj. His hiring shows that InMobi is focused on growing digital advertising in the area. In a strategic leadership update, InMobi Advertising has made Gaurav Jain the Head of Revenue for the Asia-Pacific (APAC) region. This move shows that the company is still focused on making its presence stronger in the region&#8217;s fast-growing digital advertising market. Gaurav Jain has a lot of experience that will help him in his new job. Before this, he was the Chief Business Officer [&hellip;]
- [Continental Coffee's Eye-Catching Billboard Campaign Takes Over Kolkata](https://customerengagement.net/continental-coffees-eye-catching-billboard-campaign-takes-over-kolkata/): Platinum Outdoor&#8217;s bold billboard campaign for Continental Coffee grabs attention all over Kolkata and strengthens the brand&#8217;s strong presence. With its most recent outdoor advertising campaign, Continental Coffee is making a big statement in the City of Joy. The ads can be seen from key points in Kolkata. Platinum Outdoor, one of India&#8217;s top out-of-home (OOH) agencies known for delivering high-impact media executions, has carefully planned the eye-catching campaign. It&#8217;s hard to miss the brand&#8217;s eye-catching ads and clear messages, thanks to huge billboards in busy areas of the city. The campaign&#8217;s goal is to strengthen Continental Coffee&#8217;s strong position in [&hellip;]
- [Animesh Kumar Appointed as CEO of Infomo Global India](https://customerengagement.net/animesh-kumar-appointed-as-ceo-of-infomo-global-india/): Award-winning digital strategist and former WPP leader Animesh Kumar appointed as Infomo Global India&#8217;s CEO. He is changing the face of digital marketing thanks to his more than 20 years of international experience in media, technology, and artificial intelligence. Animesh Kumar is a successful business leader who has worked in digital marketing, advertising, and technology innovation for more than 20 years. He is currently the Chief Executive Officer (CEO) of Infomo Global India, where he is in charge of the company&#8217;s growth and new ideas in India and other markets around the world. Before working at Infomo, Animesh held important jobs [&hellip;]
- [Gaunik Jeet Singh Joins Knauf India as Head of Marketing](https://customerengagement.net/gaunik-jeet-singh-joins-knauf-india-as-head-of-marketing/): Gaunik Jeet Singh is appointed Head of Marketing at Knauf India. He will spearhead customer-focused campaigns and strategic brand expansion with his more than 17 years of experience. Gaunik Jeet Singh as its new Head of Marketing, Knauf India has bolstered its leadership team. Singh brings a wealth of expertise in consumer engagement, brand strategy, and business growth from leading companies. Singh, who is well-known for his broad marketing knowledge, joins Knauf after a fruitful two and a half-year stint with Hero MotoCorp, where he was GM, Marketing – Corporate Brand and Scooters from January 2023 to June 2025. Singh was [&hellip;]
- [PROHED Wins Digital Marketing Mandate for Navneet TopTech](https://customerengagement.net/prohed-wins-digital-marketing-mandate-for-navneet-toptech/): With the goal of enhancing the EdTech brand&#8217;s performance marketing, digital expansion, and online visibility, PROHED is awarded the digital mandate for Navneet TopTech. NAVNEET TOPTECH, the EdTech division of Navneet Education Limited, has chosen PROHED, a performance marketing firm renowned for data-driven growth strategies, to handle its digital marketing mandate in an effort to increase its online visibility. PROHED will lead Navneet TopTech&#8217;s digital performance marketing, media planning, paid media campaigns, and digital growth initiatives across platforms as part of the mandate. It is anticipated that the agency&#8217;s proficiency in providing ROI-driven digital solutions will be crucial in increasing TopTech&#8217;s [&hellip;]
- [Sebamed Breaks Dandruff Stereotypes with Bold Awareness Campaign](https://customerengagement.net/sebamed-breaks-dandruff-stereotypes-with-bold-awareness-campaign/): In an audacious new campaign, Sebamed dispels the myths surrounding dandruff and positions its pH-balanced formula as the scientifically proven remedy for maintaining a healthy scalp. The well-known skincare and haircare brand Sebamed has started a potent new campaign to dispel common misconceptions about dandruff. With this daring, myth-busting campaign, the brand, which is well-known for its pH-balanced, scientifically supported products, carries on its heritage of marketing that prioritizes education. Customers&#8217; long-held beliefs about dandruff are called into question by the campaign, particularly the efficacy of cosmetic shampoos that guarantee immediate relief. Sebamed strengthens its position as a cutting-edge, scientifically supported [&hellip;]
- [Sarina Menezes Promoted to Senior Vice President - Marketing &amp; Communications at Oberoi Realty](https://customerengagement.net/sarina-menezes-promoted-to-senior-vice-president-marketing-communications-at-oberoi-realty/): Sarina Menezes, who spearheads brand strategy and corporate expansion, has been elevated to SVP &amp; Head – Marketing &amp; Corporate Communication at Oberoi Realty. Sarina Menezes has been promoted to Senior Vice President &amp; Head – Marketing &amp; Corporate Communication at Oberoi Realty, marking a significant advancement in leadership. Her significant contributions to the brand&#8217;s expansion and prominence in the cutthroat real estate market are acknowledged by this promotion. Sarina Menezes : In this Corporate role I will continue to lead Innovative &amp; Creative Strategic Marketing, Digital and Communication strategies for the Residential, Commercial offices, Retail, Hospitality (promoter team) and Education [&hellip;]
- [To Increase Premium Adoption, X Reduces Subscription Fees in India by Up to 48%](https://customerengagement.net/to-increase-premium-adoption-x-reduces-subscription-fees-in-india-by-up-to-48/): With the goal of growing its premium user base and encouraging adoption in a price-sensitive market, X (formerly Twitter) is slashing its subscription fees in India by as much as 48%. X (formerly Twitter) has slashed its subscription prices by up to 48% across all tiers in a calculated attempt to increase the number of its premium users in India. In an effort to entice more users to sign up and utilize its premium features, the platform has lowered the prices of its Premium, Basic, and Premium+ plans. The Premium plan for mobile users is now ₹470/month instead of ₹900, and [&hellip;]
- [Anisha Baghudana Appointed Director of Marketing, APAC at InMobi Advertising](https://customerengagement.net/anisha-baghudana-appointed-director-of-marketing-apac-at-inmobi-advertising/): Anisha Baghudana has joined InMobi Advertising as the APAC Director of Marketing. Having worked in e-commerce and brand strategy for more than 13 years, she will spearhead marketing innovation and expansion in the area. Anisha Baghudana has been named Director of Marketing for the Asia-Pacific (APAC) region by InMobi Advertising. With more than 13 years of expertise in e-commerce, marketing leadership, and brand development, Anisha will spearhead InMobi&#8217;s expansion and marketing plan throughout Asia-Pacific. She previously oversaw digital marketplace initiatives at Adidas as Director of eCommerce APAC – D2C Marketplaces Strategy. She has also managed integrated marketing and brand strategy in [&hellip;]
- [Reinventing Social CRM: Multichannel Strategies Driving Customer Engagement in 2025](https://customerengagement.net/reinventing-social-crm-multichannel-strategies-driving-customer-engagement-in-2025/): Find out how multichannel strategies and cutting-edge Social CRM tools are changing how businesses interact with customers in 2025. Find out about the newest trends, tools, and best practices for making stronger, more personal connections at every digital touchpoint. In 2025, Social CRM will be all about multichannel strategies that use social media, AI, and unified data platforms to get customers more involved and help businesses grow. As customers&#8217; expectations become more complex, it is becoming more important for businesses to use a full Social CRM approach that includes many ways to communicate. The Growth of Social CRM in 2025 Social [&hellip;]
- [Yash Mehta Promoted to Director, Product Marketing Content at Dream11](https://customerengagement.net/yash-mehta-promoted-to-director-product-marketing-content-at-dream11/): Dream11 has made Yash Mehta the Director of Product Marketing Content. He will be in charge of brand messaging, product stories, and new content ideas. Dream11, India&#8217;s top fantasy sports site, has named Yash Mehta the new Director of Product Marketing Content. This is a big step for the brand in its ongoing mission to get more people to use its products by using strong and creative content strategies. Yash will be in charge of all digital touchpoints for content-driven product marketing in his new job. He will be in charge of making interesting brand stories, messaging that focuses on users, [&hellip;]
- [Phoenix Mills Ltd Appoints Vithal Suryavanshi to Lead Commercial Real Estate Division](https://customerengagement.net/phoenix-mills-appoints-vithal-suryavanshi-to-lead-commercial-real-estate-division/): Phoenix Mills Ltd has named Vithal Suryavanshi as CEO of Commercial Real Estate to oversee strategic growth and expansion in the high-end property market. Vithal Suryavanshi has been named the new CEO of Commercial Real Estate at Phoenix Mills Ltd, which is a leader in retail-led mixed-use developments in India. This strategic hire shows that the company is serious about growing its commercial real estate portfolio and speeding up its next phase of growth. Vithal Suryavanshi has a lot of experience in the real estate business, and he has a great track record in business development, asset management, and commercial leasing. [&hellip;]
- [Aman Singh is named Associate Vice President at Amplifi by Dentsu](https://customerengagement.net/dentsu-elevates-aman-singh-to-associate-vice-president-role-at-amplifi/): Aman Singh has been appointed as Associate Vice President at Amplifi, the media investment and innovation division of Dentsu, one of India&#8217;s top marketing and advertising networks. Aman Singh has been appointed as Associate Vice President at Amplifi, the media investment and innovation division of Dentsu, one of India&#8217;s top marketing and advertising networks. Aman will concentrate on advancing creative collaborations, increasing operational effectiveness, and quickening media investment strategies at Amplifi. His leadership seeks to support Dentsu&#8217;s mission to use data intelligence and technology to revolutionize the media landscape. Aman Singh I’m happy to share that I’m starting a new position [&hellip;]
- [Google Launches Veo 3 in India: Transforming AI Video Creation](https://customerengagement.net/google-launches-veo-3-in-india-transforming-ai-video-creation/): Google&#8217;s newest AI video creation tool, Veo 3, is now available in India. It allows marketers and creators to transform text into breathtaking, cinematic-quality images. Veo 3, Google&#8217;s state-of-the-art AI video creation tool, has been released in India. With just text descriptions, users can now produce cinematic, high-quality videos thanks to this new model. Veo 3, a tool for filmmakers, marketers, and creators, is poised to transform the production of video content. Veo 3 offers 1080p videos with a variety of styles, camera movements, and realistic visual effects. The application interprets natural language commands and converts them into realistic, eye-catching scenes. [&hellip;]
- [ZEE R.I.S.E.: Changing the way brands grow with an omnichannel ecosystem that focuses on results](https://customerengagement.net/zee-r-i-s-e-changing-the-way-brands-grow-with-an-omnichannel-ecosystem-that-focuses-on-results/): ZEE has created R.I.S.E., a unified, results-driven omnichannel ecosystem that will change how brands are built by bringing together broadcast, OTT, digital, influencer, and music platforms. ZEE Entertainment Enterprises Ltd. has made a big move to change the future of brand building by launching ZEE R.I.S.E., a groundbreaking, results-first omnichannel ecosystem. This project will give marketers and businesses a smooth, data-driven way to connect every touchpoint, from mass awareness to hyperlocal action. R.I.S.E., which stands for Results, Integration, Strategy, and Engagement, is ZEE&#8217;s way of showing how integration and technology can help businesses get measurable results. ZEE is making a full-funnel [&hellip;]
- [Kia India hires Atul Sood as Senior Vice President of Sales and Marketing to Drive Next Growth Phase](https://customerengagement.net/kia-india-hires-atul-sood-as-senior-vice-president-of-sales-and-marketing-to-drive-next-growth-phase/): Kia India names Atul Sood as Senior Vice President – Sales &amp; Marketing, leveraging his extensive automotive experience to strengthen the brand’s market presence and accelerate growth in India. Kia India has named Atul Sood as its new Senior Vice President of Sales and Marketing. This shows that the company is serious about building a stronger leadership team and speeding up its next phase of growth in the competitive Indian automotive market. Atul Sood has more than 20 years of experience in the automotive industry. He has held important leadership positions in sales, marketing, and strategy at some of the best [&hellip;]
- [Range Rover Unveils Modern Logo After 55 Years, Ushering in Electric Era](https://customerengagement.net/range-rover-unveils-modern-logo-after-55-years-ushering-in-electric-era/): Range Rover introduces a minimalist new logo featuring stylized “R”s and a signature checker pattern, marking its first update in 55 years as the brand prepares for its electric SUV debut. Range Rover has shown off a new logo for the first time since the brand&#8217;s launch in 1970. This is a big change in both the way the brand looks and the way it does business as it gets ready to release its first fully electric SUV later this year. The new logo has two stylized, wide-set &#8220;R&#8221;s in a simple style. This shows that the famous luxury SUV brand [&hellip;]
- [Debdatta Bajpai Joins Monks as Group Creative Director](https://customerengagement.net/debdatta-bajpai-joins-monks-group-creative-director/): Debdatta Bajpai, a seasoned creative leader, joins Monks as Group Creative Director in Bangalore, bringing over 15 years of expertise in digital storytelling and brand strategy. Debdatta Bajpai has been named Group Creative Director of Monks, leading the agency&#8217;s creative work in Bangalore. This is a big step that shows Monks&#8217; commitment to creative leadership and cutting-edge storytelling. Debdatta&#8217;s arrival marks a bold new chapter for Monks as it continues to grow its creative presence in Asia. She has more than 15 years of experience in India&#8217;s advertising industry. Debdatta has a unique mix of skills in creative writing, brand strategy, [&hellip;]
- [Gaurav Banerjee Appointed Chairman of BARC India to Lead Audience Measurement Innovation](https://customerengagement.net/gaurav-banerjee-appointed-chairman-barc-india-2025/): Gaurav Banerjee, CEO of Sony Pictures Networks India, takes charge as Chairman of BARC India, driving data-driven audience measurement and media innovation in a converging entertainment landscape. Gaurav Banerjee, who is the Managing Director and CEO of Sony Pictures Networks India (SPNI), is the new Chairman of the Broadcast Audience Research Council (BARC) India. On August 1, 2025, BARC India&#8217;s board meeting officially announced his appointment, which took effect right away. Banerjee takes over this important job from Shashi Sinha (Executive Chairman, IPG Mediabrands India), who had it for more than three years. Banerjee has been a leader in the media [&hellip;]
- [Wendy’s India Celebrates 5th Anniversary with Bold Campaigns and First-Ever QSR Party Bus](https://customerengagement.net/wendys-india-5th-anniversary-campaign-qsr-party-bus/): Wendy&#8217;s India is celebrating its fifth anniversary with a month-long, high-energy campaign that perfectly fits the brand&#8217;s sassy, culture-forward personality. Wendy&#8217;s isn&#8217;t just throwing a regular party; she&#8217;s throwing a full-blown cultural takeover with the &#8220;Wendy&#8217;s India Turns 5&#8221; campaign, which combines digital and real-life events. Wendy&#8217;s has more than 200 locations across the country. Who is the star of the show? The first QSR party bus in India: On August 8, a neon-lit, rave-style mobile event will come to Mumbai. It will have unlimited food, loud music, and Wendy herself will show that &#8220;the party doesn&#8217;t come to Wendy&#8217;s, Wendy&#8217;s [&hellip;]
- [Ratheesh MS Joins Starcom as Vice President](https://customerengagement.net/ratheesh-ms-vice-president-media-starcom-india/): Starcom appoints Ratheesh MS as Vice President, bringing over 20 years of media leadership experience to accelerate innovation and client success in India. Starcom has named Ratheesh MS as its new Vice President, which is a big deal in the Indian advertising and media industry. Ratheesh&#8217;s arrival marks a bold new phase in Starcom&#8217;s ongoing evolution and commitment to campaign innovation and client excellence. He has more than 20 years of experience working with top-tier agencies and global brands. Ratheesh has had a great career, including leadership positions at some of the biggest media companies. He was most recently the General [&hellip;]
- [Kosal Malladi Joins Mindshare Fulcrum as Digital Head](https://customerengagement.net/kosal-malladi-mindshare-fulcrum-digital-head/): Mindshare Fulcrum appoints digital marketing veteran Kosal Malladi as Digital Head, leveraging his 15 years of expertise in digital transformation, performance strategy, and media innovation. Mindshare Fulcrum has named Kosal Malladi as its new Digital Head, signaling a strategic emphasis on data-driven marketing and digital innovation within the agency. Malladi, a seasoned professional with 15 years of experience in media, digital transformation, and IT, steps into the role with a proven track record in driving performance marketing, crafting effective social campaigns, and guiding large teams across the digital spectrum. Malladi’s career journey is marked by a series of impactful roles in [&hellip;]
- [OML Launches MO: A Bold New Creative Agency Redefining Brand Storytelling](https://customerengagement.net/oml-launches-mo-creative-agency-india/): Discover how OML’s new agency, MO, is transforming India’s advertising scene with fearless creativity, vibrant storytelling, and innovative brand engagement strategies. Only Much Louder (OML), a leader in creative entertainment, has started a new business called MO, a creative agency that aims to change the way advertising works. This new agency wants to change the way brands talk to people by using bold creativity and strategic storytelling to make campaigns that really connect with people. MO is a fearless creative powerhouse that isn&#8217;t afraid to question the status quo and start conversations. It is a lively offshoot of OML&#8216;s strong ties [&hellip;]
- [Laxmipati Sarees Onboards Rashmika Mandanna as Brand Ambassador for Nationwide Campaign](https://customerengagement.net/laxmipati-sarees-rashmika-mandanna-brand-ambassador/): Laxmipati Sarees partners with Rashmika Mandanna, launching a vibrant nationwide campaign that highlights tradition, elegance, and modern Indian women’s style. Laxmipati Sarees, one of India’s leading saree brands, has onboarded acclaimed actor Rashmika Mandanna as its brand ambassador, marking a significant moment in the brand’s journey. Known for her pan-India appeal and magnetic screen presence, Rashmika brings a fresh and youthful energy to Laxmipati Sarees a name synonymous with elegance, trust, and premium quality for over four decades. The collaboration launches with a vibrant nationwide multimedia campaign, conceptualized by Shreyansh Innovations, that showcases Rashmika in Laxmipati’s range of sarees and highlights [&hellip;]
- [Brand Loyalty in Experiential and Shopper Marketing](https://customerengagement.net/brand-loyalty-experiential-shopper-marketing/): In today’s hyper-competitive landscape, particularly within Experiential and Shopper Marketing, brand loyalty no longer hinges solely on the product itself. With countless brands offering similar pricing, features, benefits, quality, and availability, the differentiator is no longer what is being sold, but how it’s being experienced. Consumers today are overwhelmed with choices and communication across platforms. In such a cluttered environment, brand loyalty is cultivated not just through a product’s utility, but through the entire customer journey — starting from in-store experiences, word-of-mouth endorsements, and seamless after-sales service. These elements create memorable interactions and emotional connections, which are far more likely to [&hellip;]
- [TBWA\Sri Lanka and Maliban Launch ‘HumaniTill’ to Drive Purpose-Led Giving and Transform Lives](https://customerengagement.net/tbwa-sri-lanka-maliban-humanitill-purpose-led-giving/): Discover how TBWA\Sri Lanka and Maliban’s ‘HumaniTill’ campaign uses innovative prosthetic installations to inspire charitable giving, raising awareness and providing limbs to those in need across Sri Lanka. TBWA/Sri Lanka and Maliban have started &#8220;HumaniTill&#8221; a campaign with a purpose that aims to make giving more meaningful and change lives all over Sri Lanka. HumaniTill is a new take on the traditional donation box that was created in collaboration with the Meththa Foundation. It features life-sized human figures with clear prosthetic arms and legs, which act as both a symbol and a catalyst for social change. HumaniTill was launched during the [&hellip;]
- [Sudathi Appoints Mouni Roy as Brand Ambassador to Drive Saree Market Growth](https://customerengagement.net/sudathi-mouni-roy-brand-ambassador-saree-brand-india/): Sudathi, a leading direct-to-consumer saree brand, partners with actress Mouni Roy for key campaigns like #TyoharWaliSaree and #ShaadiSabkiHai, expanding its reach in India’s ethnic wear market. Sudathi, a new direct-to-consumer saree brand, is making waves in the Indian ethnic wear market by hiring famous Bollywood actress Mouni Roy as its brand ambassador. This strategic partnership is a big step forward for Sudathi as it starts a new phase of brand growth and customer engagement. Mouni Roy will be the face of Sudathi&#8217;s most important campaigns, like the #TyoharWaliSaree campaign for the holiday season and the #ShaadiSabkiHai campaign for weddings, which aims [&hellip;]
- [Freshworks Appoints Venkat Venkataraman as VP of Product - AI Platform and Strategy](https://customerengagement.net/freshworks-venkat-venkataraman-vp-product-ai-strategy/): Freshworks, a global leader in customer engagement software, has made a big step forward in its AI strategy by hiring Venkat Venkataraman as Vice President of Product &#8211; AI Platform and Strategy. This new leader, who was announced in early August 2025, is expected to help Freshworks reach its goal of creating AI-powered solutions that make customer experiences better. Venkat Venkataraman has more than 20 years of experience in AI, engineering, and SaaS. He joins Freshworks. He has held strategic leadership positions at well-known tech companies like RingCentral, Hopin, Nielsen, and IBM, which is very impressive. Venkat&#8217;s most recent job was [&hellip;]
- [Abhijit Sengupta Joins OOH Capital as Partner](https://customerengagement.net/abhiit-sengupta-joins-ooh-capital-partner/): Abhijit Sengupta’s partnership with OOH Capital is set to revolutionize the Indian Out-of-Home advertising sector with data-driven and digital-first approaches. In a landmark development for the Indian Out-of-Home (OOH) advertising industry, Abhijit Sengupta, the seasoned CEO of OAP (Out of Home Advertising Professionals) and a respected industry veteran, has joined OOH Capital as a Partner. This strategic move marks a new chapter for one of India’s leading outdoor media companies and reflects the evolving dynamics of the OOH sector. Abhijit Sengupta brings over 30 years of rich experience in advertising and marketing, with a distinguished track record of pioneering data-driven innovation [&hellip;]
- [Saatvik Green Energy Launches Solar Campaign with Kartik Aaryan | Promoting Solar Adoption in India](https://customerengagement.net/saatvik-green-energy-kartik-aaryan-solar-campaign/): Discover how Saatvik Green Energy teams up with Kartik Aaryan to promote solar energy adoption across India through durable, affordable solar PV modules. Saatvik Green Energy, a well-known name in the renewable energy industry, has launched a colourful new advertising campaign with Bollywood star Kartik Aaryan as its official brand ambassador. This partnership is a smart move by Saatvik to speed up the use of solar energy across India by making the technology easier for homes and businesses to understand and use. The catchy slogan &#8220;Bolta Hai Kartik &#8211; Solar Matlab Saatvik&#8221; is the main focus of the campaign. It makes [&hellip;]
- [Assembly Appoints Alap Ghosh as India CEO](https://customerengagement.net/assembly-india-ceo-alap-ghosh/): Alap Ghosh will be the first CEO of Assembly in India. Assembly is a global omnichannel media agency in the Stagwell network. Ghosh will be in charge of Assembly&#8217;s unified national operations in Mumbai and Bangalore, and he will report directly to Matt Adams, the company&#8217;s Global Chief Operating Officer. Ghosh has a long and successful career in the digital, media, and technology fields that spans more than 25 years. Before that, he was the Head of Data and Technology Partnerships at Google India, where he helped big companies use digital marketing and technology to grow their businesses. He also has [&hellip;]
- [BigTrunk Communications Wins Soframycin Digital Mandate - Digital Transformation in Healthcare](https://customerengagement.net/digital-strategy-soframycin-bigtrunk/): BigTrunk Communications has been given the job of doing digital marketing for Soframycin, a heritage antiseptic brand owned by Encube Ethicals. Soframycin is entering the digital world for the first time through this partnership. The goal is to connect its trusted history with today&#8217;s health-conscious, tech-savvy consumers. BigTrunk is in charge of Soframycin&#8217;s overall digital strategy and execution. This includes making campaigns based on data and stories that are relatable and meaningful to Indian families and modern audiences. The goal is to increase Soframycin&#8217;s presence across India through social media storytelling, interesting content, and campaigns that focus on the brand&#8217;s core [&hellip;]
- [Vedang Vikas Chavan Named iQOO Chief Gaming Officer in India’s Biggest CGO Hunt](https://customerengagement.net/iqoo-appoints-vedang-vikas-chavan-chief-gaming-officer-prize/): Vedang Vikas Chavan has been named the new Chief Gaming Officer (CGO) for iQOO, a well-known brand of high-performance smartphones. Vedang, a 25-year-old eSports coach and gamer from Navi Mumbai, got this important job after a tough three-month-long CGO search that drew over 80,000 people from more than 400 cities in India. This one-of-a-kind CGO program shows that iQOO is serious about supporting young gaming talent and getting involved with India&#8217;s quickly growing eSports community. Vedang&#8217;s appointment comes with a huge cash prize of ₹10 lakh (INR 1 million), which shows how much the brand cares about empowering gamers and making [&hellip;]
- [Ishaan Khatter Powers Park Avenue’s New Amazon Woods Deodorant Campaign](https://customerengagement.net/park-avenue-amazon-woods-deodorant-launch/): Park Avenue, a well-known brand from Godrej Consumer Products Ltd., has launched its latest deodorant variant, Amazon Woods, accompanied by a captivating TV commercial starring the rising star Ishaan Khatter. This launch marks a strategic move by Park Avenue into the premium deodorant segment, promising luxury fragrance experience at an affordable price. What makes Amazon Woods stand out in a crowded market is its unique “4X Premium Perfume Spray” formula, crafted with a sophisticated fragrance blend. The scent opens with refreshing citrus notes of lemon, mandarin, bergamot, and tea, followed by spicy heart notes of orris, nutmeg, and cinnamon, and rests on [&hellip;]
- [Phillips Machine Tools Promotes Nikhil Modi to Vice President – Strategic Marketing](https://customerengagement.net/nikhil-modi-vice-president-strategic-marketing-phillips-machine-tools/): Nikhil Modi rises to Vice President – Strategic Marketing at Phillips Machine Tools, leading global marketing strategies to drive innovation and growth in the manufacturing sector. Phillips Machine Tools has promoted Nikhil Modi to Vice President of Strategic Marketing. This is a big step up for him after almost ten years with the company. Modi started working at Phillips Machine Tools in 2015 and has since held a number of jobs, the most recent of which was leading global marketing efforts. In his new role, he will lead the company&#8217;s strategic marketing efforts to help the brand grow, come up with [&hellip;]
- [Rammohan Sundaram Resigns as President at DDB Mudra, Launches Health Super App Startup](https://customerengagement.net/ddb-mudra-president-rammohan-sundaram-exit-health-tech-venture/): After six years with DDB Mudra Group, Rammohan Sundaram has stepped down as President of Integrated Media. His departure was announced at the end of July 2025. It marked the end of a big part of his career, during which he went from managing partner and head of mediatech (2019) to country head and managing partner of integrated media, and finally to president. In a LinkedIn post, Sundaram said that he is starting his own business in the healthcare field. He will be the founder and CEO of KokoroBharat, a health services platform that will launch a fully integrated &#8220;Health Super [&hellip;]
- [Emami Unveils New Corporate Identity to Mark 50 Years](https://customerengagement.net/emami-new-corporate-identity-50th-anniversary/): To mark its 50th anniversary, Emami, one of India&#8217;s biggest FMCG companies, has released a new corporate brand identity. This rebranding is a big step in Emami&#8217;s growth, from a small Indian company that makes consumer goods to a global business. It shows how much the company values its history, its entrepreneurial roots, and the visionary spirit of its founders, RS Agarwal and RS Goenka. Changing the way things look is at the heart of Emami&#8217;s new identity. The famous ellipse has changed into a moving sphere, which shows how the company is growing around the world, how flexible it is, [&hellip;]
- [Ajit Varghese Appointed Partner &amp; Group CEO at Madison Media &amp; OOH](https://customerengagement.net/ajit-varghese-appointed-partner-group-ceo-madison-media-ooh/): Ajit Varghese has been named Partner and Group CEO of Madison Media &amp; OOH. This is a big change in leadership at Madison World. Ajit Varghese&#8217;s return to Madison is seen as both a homecoming and a strategic move to lead the agency&#8217;s next phase, which will focus on big growth through digital and technology transformation. Varghese has worked in media agencies, digital platforms, and big broadcaster networks in India and other countries for more than 30 years. He started his career at Madison Media and then moved up the ranks to become COO of Madison Media Infinity, Managing Director (South [&hellip;]
- [Dentsu and iProspect Win Pan-European BMW Group Media Mandate for 2026](https://customerengagement.net/dentsu-iprospect-bmw-group-europe-media-mandate/): Dentsu has won a big pan-European media account with BMW Group. iProspect will be the main media partner for BMW Group in 23 European markets. This important appointment, which was made public at the end of July 2025, strengthens Dentsu&#8217;s long-term partnership with BMW and goes into effect on January 1, 2026. The new job includes planning and buying media for all BMW Group brands, such as BMW, MINI, and BMW Motorrad, from start to finish. iProspect will run the account with a strong, digital-first approach that uses advanced AI, data, and technology to give customers smart and connected experiences across [&hellip;]
- [Sunfeast Marie Light and Jyotika Inspire Couples to Celebrate Equality with Shared Nameplates](https://customerengagement.net/sunfeast-marie-light-jyotika-equality-shared-nameplates/): Sunfeast Marie Light, a popular biscuit brand, has teamed up with famous actress Jyotika for a touching campaign that encourages couples to value equality and shared recognition in their relationships. This new project shows how important it is to be seen as equal partners, not just in big decisions but also in everyday situations that show respect for each other. The nameplate outside a house is a simple but powerful symbol at the heart of the campaign. Traditionally, nameplates only show one partner, but Sunfeast Marie Light and Jyotika&#8217;s campaign encourages couples to make a statement by showing both names, which [&hellip;]
- [Audi F1 Team and Revolut Announce Title Partnership for 2026 FIA Formula One Season](https://customerengagement.net/audi-f1-team-revolut-title-partnership-2026/): Discover the landmark partnership between Audi F1 Team and fintech leader Revolut, becoming the title partner from the 2026 Formula One World Championship. Explore the innovation, sustainability, and global reach driving this collaboration. This partnership is a mix of creativity and drive. People are very excited about Audi&#8217;s return to Formula One, especially since the sport is about to introduce new technical rules that will make racing more exciting and environmentally friendly. Revolut&#8217;s cutting-edge, digital-first fintech platform is a perfect fit for Audi&#8217;s plan to have a motorsport presence that is both high-tech and eco-friendly. Audi and Revolut want to use [&hellip;]
- [MS Dhoni Joins ACKO as Investor and Brand Ambassador to Revolutionize Insurance in India](https://customerengagement.net/ms-dhoni-joins-acko-investor-brand-ambassador/): MS Dhoni, Captain of the Indian cricket team and is one of the most trusted public figures in India, is now an investor and brand ambassador for ACKO, India&#8217;s fast-growing direct-to-consumer (D2C) insurance company. This partnership shows that Dhoni believes in ACKO&#8217;s goal of making insurance easier, more modern, and more focused on the needs of customers. Dhoni made a smart investment in ACKO through his family office, Midas Deals Pvt. Ltd. This shows that he is very committed to the company&#8217;s goal of becoming India&#8217;s most loved insurance brand. His role goes beyond just promoting the brand; both Dhoni and [&hellip;]
- [Schbang Wins Performance Marketing Mandate for Pyng with AI-Driven Campaign](https://customerengagement.net/schbang-wins-pyng-performance-marketing-ai-campaign/): Schbang secures the performance marketing mandate for Pyng, launching an AI-driven campaign with Google Veo 3. Discover how this full-stack partnership boosts Pyng’s expert discovery platform with innovative creative and proven results. Schbang has been chosen to handle performance marketing for Pyng, a Bangalore-based platform that helps professionals find each other in more than 50 areas, such as fitness, finance, events, travel, and hobbies. The partnership includes all parts of performance, such as creative development, media execution, and search marketing. To kick off the partnership, Schbang used Google&#8217;s Veo 3 to create an AI-driven campaign that produced six ads that were [&hellip;]
- [AdLift Wins SEO and Content Marketing Mandate for Orient Bell Tiles](https://customerengagement.net/adlift-wins-seo-content-marketing-orient-bell-tiles/): AdLift, a global digital marketing agency known for its cutting-edge strategies, has been given the job of handling Orient Bell&#8217;s SEO and content marketing. Orient Bell is one of India&#8217;s top ceramic tile makers. This partnership is a strategic move to greatly improve Orient Bell&#8217;s online presence and digital engagement in the very competitive home improvement and interior design market. In a world where everything is digital first, good SEO and content marketing are very important for brands to connect with customers. AdLift&#8217;s knowledge of data-driven SEO and strategic content creation will help Orient Bell move up in search results, get [&hellip;]
- [Havas Creative India Appoints Tina Mansukhani Garg as President ](https://customerengagement.net/havas-creative-india-appoints-tina-mansukhani-garg-president/): Havas Creative India has named Tina Mansukhani Garg as its new President. This is a big strategic move to strengthen the agency&#8217;s presence and creative leadership in the fast-growing South Indian market. Garg, who works in Bengaluru, will be in charge of a talented team of more than 70 people and will report directly to Rana Barua, the Group CEO of Havas India, South East Asia, and North Asia. Tina has almost thirty years of valuable experience in branding, content, digital strategy, and starting her own business. She used to be the Founder and CEO of Pink Lemonade Communications, an integrated [&hellip;]
- [Crayons Advertising Enters Professional Cricket with New Delhi Tigers Acquisition in DPLT20 Season 2](https://customerengagement.net/crayons-advertising-new-delhi-tigers-dplt20-acquisition/): Crayons Advertising has officially joined the world of professional cricket by buying the New Delhi Tigers franchise for the second season of the Delhi Premier League T20 (DPLT20). This move, which will start in August 2025, marks Crayons&#8217; strategic entry into sports ownership. It shows how the agency&#8217;s vision is growing to combine India&#8217;s love of cricket with creative advertising. The New Delhi Tigers, led by Delhi stars Himmat Singh and Prince Yadav, are ready to make a big splash in their first game on August 3 at the famous Arun Jaitley Stadium. The DPLT20 league has quickly become a popular [&hellip;]
- [Media Maniacs Group Appoints Richa Kapoor as Brand Strategy Mentor to Boost Digital-First Strategy](https://customerengagement.net/media-maniacs-group-appoints-richa-kapoor-brand-strategy-mentor/): By hiring Richa Kapoor as its new Brand Strategy Mentor, Media Maniacs Group has made a big step forward in its mission to become a marketing and PR partner that is good with technology and uses data to make decisions. This move makes it easier for Media Maniacs to come up with better, more data-driven strategies that fit the complicated world of modern brand ecosystems. Richa Kapoor has almost 20 years of experience in global marketing in B2B, B2C, and D2C sectors. She has a unique mix of analytical skills and creative vision. As the head of Pivet Marketing, she has [&hellip;]
- [Mohini Singh Elevated to Director of E-commerce at WPP Media](https://customerengagement.net/mohini-singh-director-ecommerce-wpp-media/): WPP Media has officially made Mohini Singh the Director of E-commerce because of her knowledge and leadership in developing the company&#8217;s digital commerce strategy. In this important role, Mohini will lead efforts to speed up WPP Media&#8217;s growth in e-commerce solutions by coming up with new ideas that fit with changing consumer behaviour and market trends. Mohini has a lot of experience in digital marketing and e-commerce. She brings a strategic mindset and a deep understanding of omnichannel commerce to her new job. Her promotion shows that WPP Media is dedicated to building a stronger leadership team so that they can [&hellip;]
- [BBC Studios Partners with Mediascope to Boost Ad Reach in India](https://customerengagement.net/media-partnership-bbc-studios-mediascope/): BBC Studios has partnered with Mediascope to expand its advertising reach in India, opening up exciting opportunities for brands to engage audiences across TV, digital, and connected platforms in Hindi, Tamil, and English. With access to BBC StoryWorks’ premium branded content, advertisers can craft compelling campaigns tailored to India’s diverse multilingual market. BBC Studios has teamed up with Mediascope, a top media sales agency with more than 45 years of experience, to greatly increase its advertising presence in India. This partnership is a big step forward for BBC Studios. It uses Mediascope&#8217;s deep market knowledge to give Indian brands a unique [&hellip;]
- [Terence D’Souza Appointed Chief Creative Consultant at Syntrania LLP](https://customerengagement.net/terence-dsouza-syntrania-chief-creative-consultant/): Syntrania LLP recently appointed Terence D’Souza as Chief Creative Consultant, bringing nearly 15 years of expertise in BFSI marketing, brand storytelling, and creative strategy. This strategic hire aims to strengthen Syntrania’s position as a leader in innovative BFSI communications, delivering clarity and impactful narratives tailored for today’s complex financial market. Syntrania LLP, a top provider of marketing solutions for the BFSI sector, has named Terence D&#8217;Souza as its Chief Creative Consultant. This is a strategic move to improve the company&#8217;s creative and brand communication skills in a fast-changing and competitive field. Terence has almost 15 years of experience creatively turning complicated financial ideas [&hellip;]
- [Sonal Choithani Appointed Chief Brand &amp; Communications Officer at Vedanta Group](https://customerengagement.net/sonal-choithani-vedanta-chief-brand-officer/): Vedanta Group has appointed Sonal Choithani as its new Group Chief Brand &amp; Communications Officer, bringing over 20 years of expertise to lead the company’s ESG storytelling and integrated corporate brand strategy, reinforcing Vedanta’s global presence and commitment to responsible growth. Sonal Choithani has been named the new Group Chief Brand &amp; Communications Officer for Vedanta Group. This is an important step in making the company&#8217;s brand and communication efforts stronger as it grows around the world. Sonal has worked for top companies like Fidelity International, United Technologies, ICICI Bank, and Vedanta Aluminium for more than 20 years. She has a proven track [&hellip;]
- [Vargab Bakshi Joins GoKwik as Chief Growth Officer](https://customerengagement.net/vargab-bakshi-gokwik-chief-growth-officer/): Vargab Bakshi appointed Chief Growth Officer at GoKwik, leading global growth and product innovation for India’s top D2C e-commerce enablement platform. GoKwik, India&#8217;s top e-commerce platform, has named Vargab Bakshi as Chief Growth Officer. This is a key addition to the company&#8217;s executive team at a time when it is aggressively growing in India and around the world. Bakshi will be in charge of GoKwik&#8217;s overall growth strategy as Chief Growth Officer. This will include branding, marketing, international go-to-market execution, partnerships, and a focus on product-led growth. Bakshi is a well-known figure in the global e-commerce ecosystem. He has a lot [&hellip;]
- [BIG FM Relaunches Its Out-of-Home Advertising Vertical as BIG OOH: A New Era for Outdoor Marketing](https://customerengagement.net/big-fm-big-ooh-relaunch/): BIG FM rebrands its out-of-home advertising vertical to BIG OOH, offering integrated, data-driven OOH solutions across 120+ Indian cities BIG FM, one of India&#8217;s biggest radio networks, has given its out-of-home advertising division new life by changing its name from BIG Street to BIG OOH. This planned relaunch shows that the company is serious about growing beyond audio broadcasting and making a bigger name for itself in the fast-paced outdoor advertising business. BIG OOH is changing the way we think about outdoor advertising The name change to BIG OOH gives the company a new look and a renewed focus on providing [&hellip;]
- [Vidya Balan Becomes Face of Vasmol Henna Crème Hair Colour 2025](https://customerengagement.net/vidya-balan-vasmol-henna-creme-hair-colour/): Vasmol ropes in Vidya Balan as ambassador for Henna Crème Hair Colour, blending tradition with modern, safe, no-ammonia hair colour innovation. Vasmol, a well-known Indian hair colour brand for more than 60 years, is proud to announce that famous actress Vidya Balan will be the face of its newest product, Vasmol Henna Crème Hair Colour &amp; Shampoo Hair Colour. This partnership is a big step towards combining the rich history of henna with modern hair care science to meet the changing needs of Indian women today. A Perfect Fit of Values and GoalsVidya Balan is a perfect example of Vasmol&#8217;s philosophy [&hellip;]
- [Flipkart Opens ₹500 Crore Media Mandate Pitch, Top Agencies Compete in 2025](https://customerengagement.net/flipkart-500-crore-media-mandate-pitch-2025/): Flipkart’s ₹500 crore media mandate for 2025 is up for pitch, attracting India’s top media agencies to plan digital and omnichannel campaigns for Big Billion Day and beyond. India&#8217;s e-commerce giant Flipkart has opened its ₹500 crore-plus media mandate for pitch, which has sparked a lot of interest among the country&#8217;s top media and digital agencies. This important account is one of the biggest and most sought-after advertising spends in 2025. It is also a high-stakes chance for agencies that want to work with a big company during a time of rapid growth. Why the Flipkart Media Mandate is Important As [&hellip;]
- [Swiggy Wiggy 2025: India’s Delivery Partner Talent Hunt Returns](https://customerengagement.net/swiggy-wiggy-2025-talent-hunt/): Swiggy has launched the third edition of Swiggy Wiggy 2025 , a unique talent discovery initiative inviting delivery partners across India to showcase their skills in singing, dancing, rapping, sketching, and more. This campaign celebrates the diverse talents of Swiggy’s delivery fleet and reinforces the brand’s commitment to inclusive community engagement. Swiggy, India&#8217;s top on-demand convenience platform, has announced the start of the third edition of Swiggy Wiggy, its unique talent discovery program just for its delivery partners in India. This one-of-a-kind program asks delivery workers to show off their many skills by sending in videos of them singing, drawing, rapping, dancing, [&hellip;]
- [Lloyd Launches India’s First AI-Powered Sales Agent with WPP Media &amp; Silverpush](https://customerengagement.net/lloyd-ai-sales-agent-wpp-silverpush/): Lloyd, in collaboration with WPP Media and Silverpush, has launched India’s first AI-powered sales agent campaign, revolutionizing online consumer engagement. Powered by Silverpush’s Zimmer, this conversational AI sales assistant enhanced real-time customer interaction, driving over 120,000 queries and boosting conversions in the consumer durables segment. Lloyd has teamed up with WPP Media and Silverpush to launch India&#8217;s first AI-powered sales agent in a live campaign. This is a first-of-its-kind effort that will change how consumer brands interact with and convert customers online. This partnership is a big step forward for digital commerce because it shows how advanced AI technology can improve customer service [&hellip;]
- [Tonic Worldwide Wins Digital Mandate for Monarch Legacy Edition](https://customerengagement.net/tonic-worldwide-monarch-legacy-edition-digital-mandate/): Tonic Worldwide to lead digital marketing for Monarch Legacy Edition, crafting luxury brandy’s online presence with storytelling and targeted campaigns. Tonic Worldwide has won the highly sought-after digital mandate for Monarch Legacy Edition, a high-end brandy from Tilaknagar Industries. This appointment is a big deal for both the agency and the brand. They are now going to work on creating a compelling digital story that captures the essence of royal indulgence and fine craftsmanship. Monarch Legacy Edition is known for its careful production. It is a 100% pure grape brandy that has been expertly mixed with aged Indian grape spirits from [&hellip;]
- [Warner Bros. Discovery Announces Split, Names Warner Bros. &amp; Discovery Global](https://customerengagement.net/warner-bros-discovery-warner-bros-discovery-global/): Warner Bros. Discovery has announced a strategic corporate split planned for mid-2026, unveiling two distinct businesses: Warner Bros., managing streaming and studios, and Discovery Global, overseeing networks and international channels. This move aims to sharpen focus, boost agility, and drive growth in an evolving media landscape. Warner Bros. Discovery made a big announcement on Monday. It revealed the names and leadership structures of its two new companies as it gets ready for a big split in mid-2026. The part of the company that will include its streaming services and movie studios will be called &#8220;Warner Bros.&#8221; This new company will likely focus on [&hellip;]
- [Deepak Mann Appointed National Strategy Head at PHD Media India](https://customerengagement.net/deepak-mann-phd-media-national-strategy-head/): PHD Media India has appointed Deepak Mann as its new National Strategy Head, bringing over two decades of marketing effectiveness expertise to lead insight-driven media strategies across India’s evolving advertising landscape. PHD Media, a well-known agency in the Omnicom Media Group, has named Deepak Mann as its new National Strategy Head. This is a big step forward for the agency&#8217;s strategic development. Deepak has worked in strategy, insights, and analytics for over 21 years, and he brings a lot of experience that will help PHD provide data-driven, client-focused solutions in India&#8217;s fast-changing media landscape. Before joining PHD Media, Deepak was the Director of [&hellip;]
- [Banijay Asia &amp; CAN Launch Creator-Led Content &amp; IP Engine in India](https://customerengagement.net/banijay-asia-can-creator-led-content-india/): Banijay Asia and Collective Artists Network (CAN) have joined forces to launch a pioneering creator-led content and IP engine in India. This partnership aims to empower digital creators and storytellers by providing opportunities for creator ownership, multi-platform distribution, and scalable monetization transforming the way original Indian content is conceived and delivered for the OTT and digital ecosystem. Banijay Asia, a leader in content production, has teamed up with Collective Artists Network (CAN), India&#8217;s top talent and creator management company, to launch a first-of-its-kind creator-led content and IP engine. This bold move will change the way people in India enjoy entertainment. The goal of [&hellip;]
- [Khatija Lokhandwala Joins Fireside Ventures as Head of Marketing](https://customerengagement.net/khatija-lokhandwala-fireside-ventures-marketing/): Fireside Ventures has appointed Khatija Lokhandwala as its new Head of Marketing, marking a strategic move to amplify brand innovation and storytelling across its portfolio. With over 16 years of experience leading iconic consumer brands like Zivame, Khatija brings deep expertise in purpose-driven marketing and category creation that will accelerate Fireside’s growth in India’s dynamic investment landscape. Fireside Ventures, one of the best early-stage investors in new-age consumer brands in India, has entered a new phase with the hiring of Khatija Lokhandwala as its Head of Marketing. Khatija&#8217;s joining Fireside shows how dedicated the fund is to finding new ways for its brands [&hellip;]
- [Fixderma’s Real Glow Campaign with Neeraj Chopra: Glow Like a Champion](https://customerengagement.net/fixderma-real-glow-campaign-neeraj-chopra/): Fixderma’s Real Glow campaign with Olympic champion Neeraj Chopra shines a spotlight on science-backed skincare for athletes and active lifestyles. Launching the Tomaglow Brightening Range, the campaign redefines authentic radiance with a focus on real, lasting skin health mirroring Chopra’s own values of resilience and excellence The new campaign from Fixderma, one of India&#8217;s best dermatologist-recommended skincare brands, is called &#8220;Glow Like a Champion.&#8221; Olympic gold medallist Neeraj Chopra is the new face of the brand. The campaign starts at the same time as the launch of Fixderma&#8217;s new Tomaglow Brightening Range, which shows how committed the brand is to combining [&hellip;]
- [Kyunki Saas Bhi Kabhi Bahu Thi Reboot on JioStar: 8 Sponsors Sign On for July 29 Launch](https://customerengagement.net/kyunki-saas-bhi-kabhi-bahu-thi-reboot-sponsors-2025/): The much-awaited return of Kyunki Saas Bhi Kabhi Bahu Thi is making waves and not just among Indian television fans. JioStar has secured an impressive lineup of 8 major sponsors ahead of the Kyunki reboot’s July 29, 2025, premiere, marking a landmark moment in cross-platform sponsorship and family drama marketing. The return of &#8220;Kyunki Saas Bhi Kabhi Bahu Thi,&#8221; an all-time classic, has made the air electric in the world of Indian television. As the popular family drama gets ready for a big reboot on July 29, 2025, JioStar has already scored a big win by getting eight strong sponsors across [&hellip;]
- [Kritika Agarwal Promoted to Deputy GM - Brand Marketing at Domino’s India (Jubilant FoodWorks)](https://customerengagement.net/dominos-deputy-gm-brand-marketing/): Kritika Agarwal’s promotion to Deputy General Manager – Brand Marketing at Domino’s India (Jubilant FoodWorks) marks a significant milestone in the brand’s ongoing growth. This leadership advancement recognizes her impact on Domino’s marketing strategy and positions her to lead high-impact campaigns tailored for Indian consumers. Jubilant FoodWorks, the only master franchisee for Domino&#8217;s Pizza in India, is happy to announce that Kritika Agarwal has been promoted to Deputy General Manager – Brand Marketing for Domino&#8217;s India. This well-deserved promotion honours Kritika&#8217;s important work in growing the Domino&#8217;s brand, coming up with new ideas, and being a great marketer. Over the years, [&hellip;]
- [Dyson Launches ‘The Difference is Dyson’ Campaign with Deepika Padukone](https://customerengagement.net/dyson-the-difference-is-dyson-campaign-india/): Dyson’s latest campaign, “The Difference is Dyson,” featuring Deepika Padukone, highlights cutting-edge hair styling technology designed specifically for Indian hair. With innovative tools like the Airwrap i.d. Multi-Styler and Supersonic hair dryer, Dyson empowers consumers to achieve flawless styles without causing heat damage or compromising hair health. View this post on Instagram A post shared by Dyson India (@dyson_india) Bollywood star Deepika Padukone stars in Dyson&#8217;s new campaign, &#8220;The Difference is Dyson,&#8221; which is meant to be inspiring. She is the face of Dyson Beauty India. This campaign celebrates being unique and easy hair styling while showing off Dyson&#8217;s cutting-edge hair care technology [&hellip;]
- [CaratLane Rakhi 2025 Campaign: Ayush Mehra &amp; Yashaswini Dayama Celebrate Sibling Bonds](https://customerengagement.net/caratlane-ayush-yashaswini-rakhi-ad/): CaratLane’s Rakhi 2025 campaign featuring Ayush Mehra and Yashaswini Dayama brings a wave of fresh, relatable storytelling to the festival of siblings. By focusing on meaningful jewellery gifting and the real emotions that bind brothers and sisters, CaratLane positions itself as the go-to brand for Raksha Bandhan gifts in India and worldwide. This Raksha Bandhan, CaratLane is launching a new campaign with Ayush Mehra and Yashaswini Dayama, two new faces known for their natural, heartfelt chemistry on screen. As Rakhi gets closer, the movie shows the beautiful mess, little annoyances, and pure love that really make up the sibling bond in [&hellip;]
- [Manish Tiwary to Take Over as Nestle India MD August 2025](https://customerengagement.net/manish-tiwary-nestle-india-md/): Starting on August 1, 2025, Manish Tiwary will officially take over as Managing Director and Chairman of Nestle India. Suresh Narayanan is leaving the company after 26 years, and this change comes after that. He will leave his job on July 31, 2025. Tiwary has a lot of experience that will help him in his new job. He comes to Nestle India from Amazon India, where he was the Country Manager for the India Consumer Business. He was in charge of both consumer business and seller services at Amazon, where he helped change the way people in India shop. Before working [&hellip;]
- [Bigg Boss 19 Unveils Colorful New Logo Ahead of August Premiere](https://customerengagement.net/bigg-boss-19-new-logo-2025/): Bigg Boss 19’s new logo was unveiled this July, showcasing a burst of color and hinting at major thematic changes for India’s favorite reality show. As the August 2025 premiere approaches, fans are buzzing about the logo’s fresh palette, the show’s upcoming artificial intelligence-driven format, and Salman Khan’s return as host. Here’s an inside look at how this visual rebranding signals a dynamic new era for Bigg Boss. Bigg Boss, India&#8217;s most popular reality show, has changed its style in a big way for its nineteenth season by showing off a bright, colourful logo. This new logo, which is full of [&hellip;]
- [Vim’s Swachh Survekshan Campaign: Celebrating India’s Cleanest Cities](https://customerengagement.net/vim-swachh-survekshan-cleaner-campaign/): India has made cleanliness a higher priority in recent years thanks to programs like the Swachh Bharat Mission and the annual Swachh Survekshan survey, which ranks cities based on how clean and sanitary they are. In this spirit, Hindustan Unilever&#8217;s brand Vim has started a special campaign just for the best Swachh Survekshan cities to celebrate and promote cleaner living in cities. What does Swachh Survekshan mean? The Ministry of Housing and Urban Affairs started Swachh Survekshan, which is India&#8217;s biggest cleanliness survey. It looks at thousands of cities on things like how well they handle solid waste, whether they are [&hellip;]
- [Anubhav Malhotra Promoted to VP &amp; Business Head at Canvas Worldwide India](https://customerengagement.net/anubhav-malhotra-promotion-vp-business-head-canvas-india/): Anubhav Malhotra&#8216;s promotion to Vice President and Business Head at Canvas Worldwide India was a big step forward in his career. This accomplishment shows not only Anubhav&#8217;s personal commitment and skill, but it also marks the start of an exciting new chapter for the agency. Anubhav stood out because he had a great record as AVP and Digital Lead at INNOCEAN India. During his time there, he consistently ran high-impact digital campaigns across a wide range of industries, which helped him build strong, long-lasting relationships with clients. His ability to promote digital transformation and help teams adapt to the constantly changing [&hellip;]
- [ITV Network Introduces NewsX World, a Game-Changing OTT News Platform for Connected TV Viewers](https://customerengagement.net/newsx-world-launch-india-ctv-news-app/): ITV Network has launched NewsX World, India’s first aggregated multi-channel news OTT application designed exclusively for Connected TVs (CTV). Unveiled in July 2025, this major move marks a significant leap in the way digital news is curated, consumed, and personalized for audiences across India and worldwide. Key Features and Highlights: With NewsX World, ITV Network positions itself at the forefront of next-generation news broadcasting by merging trusted journalism with tech-driven personalization. The platform not only widens access but also redefines the digital news experience, making it immersive, interactive, and tailored for today’s connected audiences. Here’s how NewsX World will change digital news [&hellip;]
- [Divya Dixit Appointed CEO of Recz](https://customerengagement.net/divya-dixit-ceo-recz-appointment/): Divya Dixit, a successful business and marketing leader, has been named the new Chief Executive Officer of Recz. She has more than 20 years of experience in digital platforms, content, and brand-building, and she is based in Mumbai, Maharashtra. Divya is now in charge of Recz&#8217;s strategic vision, product innovation, and user growth as CEO. Recz is a new player in its field. She doesn&#8217;t just want to build a brand; she wants to build a business that people love and know about, both in the industry and by its users. Before taking on this job, Divya worked as a Chief [&hellip;]
- [McDonald’s Protein Plus Burgers Launch on Swiggy - High Protein, Plant-Based Innovation in India](https://customerengagement.net/mcdonalds-protein-plus-burger-swiggy-exclusive/): Swiggy and McDonald’s India (West &amp; South) have launched the exclusive McDonald’s Protein Plus Burgers range, available only on the Swiggy app from July 24 to August 11, 2025. This collaboration brings a major nutritional upgrade to the McDonald’s menu, aiming to meet the growing demand for protein-rich and health-conscious fast-food options in India. Key Details: Rationale &amp; Impact: This initiative reflects evolving food trends and rising consumer awareness about nutrition, making high-protein options more accessible without compromising on the classic McDonald&#8217;s taste
- [NODWIN Gaming &amp; Sony LIV Stream Esports World Cup 2025 – Watch BGMI, Chess, Tekken Live in India](https://customerengagement.net/nodwin-gaming-sony-liv-esports-world-cup-2025-streaming/): NODWIN Gaming and Sony LIV have teamed up to stream some matches from the Esports World Cup (EWC) 2025 in India only. This partnership will make important EWC matches available to Indian fans in both Hindi and English. This will greatly increase the tournament&#8217;s reach in the region and make global esports action easier for fans all over the country to watch. On July 24, Sony LIV started covering chess matches in Hindi. The next day, July 25, they showed BGMI (Battlegrounds Mobile India) matches in Hindi, with the Indian team AxTMG among others. Starting on August 13, more tournaments, like [&hellip;]
- [Mars Pedigree &amp; Whiskas Campaign Highlights Science-Based Pet Feeding | BBDO India](https://customerengagement.net/mars-pedigree-whiskas-science-based-pet-feeding-campaign/): Mars has released new ads for its Pedigree and Whiskas brands that were created by BBDO India and BBDO Guerrero. These ads focus on science-based feeding for pets instead of emotional choices. The Whiskas movie shows a cat parent realising that loving their cat doesn&#8217;t mean sharing food with them. This campaign&#8217;s goal is to teach pet owners that they shouldn&#8217;t just assume that the same food is good for all family members, whether they are people or animals. Instead, they should feed their pets diets that are made for their specific nutritional needs. Mars and its creative agency partners are [&hellip;]
- [How did Ekta Kapoor clarify her relationship with ALTT after the ban](https://customerengagement.net/ekta-kapoor-clarifies-altt-ott-ban/): Following the recent ban on 25 OTT platforms by the Indian government, including ALTT (formerly ALTBalaji), Ekta Kapoor took to the media to clarify her association with the platform amid widespread reports linking her to the banned apps. Ekta Kapoor firmly stated that neither she nor her mother, Shobha Kapoor, have had any connection with ALTT since June 2021. She explained that she stepped away from the platform at that time. Since then, ALTT has been operated independently by Balaji Telefilms. This change was formalized through a corporate merger in June 2025, confirming that management and operational control of ALTT no [&hellip;]
- [Nachiket Deole Joins AdOnMo as Senior Vice President of Sales](https://customerengagement.net/nachiket-deole-senior-vice-president-sales-adonmo/): AdOnMo has hired Nachiket Deole as Senior Vice President of Sales. This is a big step up in leadership for the fast-growing programmatic Digital Out-of-Home (pDOOH) advertising company. Nachiket has more than 20 years of experience in digital advertising and ad-tech. He brings a lot of sales skills, operational excellence, and strategic vision to his new job. Before joining AdOnMo, Nachiket was an independent consultant who helped digital media, tech platforms, and agency businesses grow their revenue and improve their go-to-market plans. He was recently the Head of Sales for India at DoubleVerify, where he led efforts to give brands data-driven [&hellip;]
- [Pepe Jeans India Appoints Rakesh Jallipally as CEO](https://customerengagement.net/pepe-jeans-india-rakesh-jallipally-ceo-appointment-2025/): With the hiring of Rakesh Jallipally as Chief Executive Officer, Pepe Jeans London has entered a new phase of leadership and strategic growth in India. This move shows that the brand wants to speed up innovation and grow its presence in one of its most exciting global markets. Rakesh Jallipally has more than 18 years of experience in fashion, retail, and consumer technology. He is very good at operations, has a clear strategic vision, and is very good with technology. Before joining Pepe Jeans, Rakesh was Vice President at Flipkart, where he successfully launched and grew the Gen Z-focused fashion platform [&hellip;]
- [Karan Kapoor Promoted to General Manager  -Marketing &amp; Services at Asian Paints](https://customerengagement.net/karan-kapoor-promoted-general-manager-marketing-services-asian-paints/): Karan’s most recent milestone his promotion to General Manager – Marketing and Services at Asian Paints marks the culmination of years invested in cross-functional excellence and service-focused leadership. In this role, he brings together a rare combination of deep marketing acumen, an unyielding focus on customer loyalty, and a strong command of field readiness and operational efficiency. Prior to this, Karan anchored the&nbsp;Services, Loyalty, Field Readiness, and Customer Centricity&nbsp;functions. He launched critical initiatives to uplift customer satisfaction and enhance frontline performance, building systems that prioritize seamless service and foster brand loyalty at scale. His journey at Asian Paints began as&nbsp;Associate General Manager [&hellip;]
- [Meta Rolls Out New Instagram Safety Features for Teens &amp; Kids (2025 Update)](https://customerengagement.net/meta-instagram-2025-teen-child-safety-features/): Meta has recently added a lot of new safety features to Instagram to better protect teens and child-focused accounts from harmful interactions and exploitation. The most important parts of the update are: Instagram teen safety features 2025: More information in direct messages (DMs): Teen users now get tips about who they&#8217;re chatting with, like when they created their account, which helps them spot possible scams or strange behaviour. They can also quickly block and report users with just one tap, which makes the safety response easier. The combined block-and-report feature makes it easier for users to quickly flag and block accounts [&hellip;]
- [MasterChow’s ‘Simple se Sexy’ Campaign: Chilli Oil Becomes a Kitchen Essential](https://customerengagement.net/masterchow-simple-se-sexy-chilli-oil-campaign/): MasterChow, one of India&#8217;s top ready-to-cook Asian brands, has launched the highly anticipated &#8220;Khaana Banao Simple se Sexy&#8221; campaign to show off how versatile and popular its beloved Chilli Oil is. The campaign uses bold, fun messages and reaches people on multiple platforms to change the image of chilli oil from a niche condiment to a kitchen staple. View this post on Instagram A post shared by MasterChow™ (@masterchow.in) Brand Values and Product Message: Vidur Kataria, one of the founders of MasterChow, calls the campaign a movement:&#8220;Chilli oil is no longer a rare condiment. For us, it means a movement that [&hellip;]
- [MY FM Sur Salute: A Unique Musical Tribute Honoring Indian Soldiers – Tiranga Tour &amp; Patriotic Stories](https://customerengagement.net/my-fm-sur-salute-patriotic-music-tribute-indian-armed-forces/): MY FM, the radio arm of the well-known Dainik Bhaskar group, has started an amazing journey to honour the bravery and dedication of India&#8217;s armed forces at a time when patriotism brings the country together. The project, which is called &#8220;Sur Salute,&#8221; uses music and national pride to honour the unbreakable spirit of Indian soldiers. Rajnath Singh, the Minister of Defence, gave a loud speech at the opening.Shri Rajnath Singh, the Honorable Defence Minister of India, opened the campaign and praised MY FM for its inspiring work to keep patriotism alive among the people. It was a rare and memorable moment [&hellip;]
- [WPP OpenDoor Launches Innovative AI Campaigns to Personalize Prime Video Experience](https://customerengagement.net/prime-video-wpp-opendoor-ai-content-discovery-personalized-ads/): The partnership between Prime Video and WPP OpenDoor is a big step forward in how streaming content is suggested and enjoyed. These content discovery campaigns use cutting-edge AI to make the process of finding interesting content as personalized, easy to use, and immersive as possible for users. The Campaign&#8217;s Main Features: Recommendations Based on Emotion Real-Time Mood Detection: The system figures out how users are feeling based on how they interact with it, so Prime Video can suggest content that fits with a viewer&#8217;s mood right away. More personalized: The platform uses emotional cues to create a viewing experience that changes [&hellip;]
- [Send Rakhi &amp; Gifts with FNP - Delivery to 450+ Cities &amp; 100+ Countries On Time | Rakhi Campaign](https://customerengagement.net/fnp-rakhi-delivery-campaign-india-international-2025/): FNP’s Rakhi campaign centers on the sentiment that the festival of Raksha Bandhan symbolizing the lifelong bond between siblings should be celebrated regardless of where loved ones are in the world. Using lines like “Lucknow ho ya London, deliver your Rakhi &amp; gifts to 450+ cities &amp; 100+ countries with FNP,” the campaign positions FNP as the enabler of cross-border love and tradition, making Rakhi celebrations special whether you are near or far. Key Features: Visual and Emotional Appeal:The campaign’s messaging “A thread of celebration and tradition tied in limitless love, unbound by distance!” and “Door ho ya Paas, Rakhi Banayein Khaas”emphasizes emotional [&hellip;]
- [How Generative AI is Transforming Content Creation in 2025](https://customerengagement.net/impact-generative-ai-content-creation/): The impact of generative AI on content creation in 2025 is reshaping how brands communicate, market, and engage online. From rapid production to unprecedented personalization, AI-powered content writing tools are driving both opportunity and disruption for digital marketers. Efficiency, Scale, and Speed In 2025, generative AI has significantly sped up the production of content. Content teams can now produce first drafts, marketing copy, social media posts, and even video scripts in a fraction of the time that was previously needed thanks to sophisticated tools like ChatGPT, Jasper, and Copy.ai. Minutes can be used to complete tasks that would otherwise take hours [&hellip;]
- [Parag Murudkar Appointed Marketing Head – NBFC at Aditya Birla Capital](https://customerengagement.net/parag-murudkar-marketing-head-nbfc-aditya-birla-capital/): Aditya Birla Capital announces Parag Murudkar as Marketing Head – NBFC, bringing 18+ years of expertise in digital marketing, brand strategy, and BFSI to drive growth and transformation. Aditya Birla Capital has hired Parag Murudkar to be the new Marketing Head – NBFC. This strengthens the company&#8217;s leadership team as it works to grow faster and connect with customers more deeply in all of its financial services. Parag has more than 18 years of experience in many areas, including digital marketing, brand strategy, media planning, and getting new customers. He has been in charge of some of India&#8217;s biggest banks and [&hellip;]
- [Upali Nag Kumar Appointed President - Strategy, South Asia at WPP Media](https://customerengagement.net/upali-nag-kumar-president-strategy-wpp-media-south-asia/): WPP Media appoints Upali Nag Kumar as President &#8211; Strategy for South Asia. Bringing 20+ years of expertise in data analytics, integrated marketing, and media innovation to drive growth. WPP Media has named Upali Nag Kumar as President of Strategy for South Asia. Upali has a long and successful career in business intelligence, data analytics, and integrated marketing strategy in the retail, FMCG, and media sectors. Before joining WPP Media, Upali was the Chief Strategy Officer at Wavemaker India, where he was in charge of strategic projects in important markets. Before this, he held senior leadership positions at GroupM, Tata Consumer [&hellip;]
- [Eli Lilly’s ‘We Know Now’: Transforming Obesity Awareness in India](https://customerengagement.net/eli-lilly-we-know-now-obesity-awareness-campaign/): The first integrated awareness campaign from Eli Lilly and Company (India) is called &#8220;We Know Now.&#8221; Its goal is to change how people think about obesity in India. This campaign wants to change the story from blame to understanding. It stresses that obesity is a long-term disease that is affected by biological and genetic factors, not just by lifestyle choices or a lack of willpower. The main goal of the campaign is to teach people and health care professionals about the complicated science behind obesity. &#8220;We Know Now&#8221; fights the stigma that comes with being overweight by showing that it is [&hellip;]
- [BigBasket’s New Campaign: Karisma &amp; Kareena Kapoor Endorse 10-Minute Grocery Delivery](https://customerengagement.net/bigbasket-karisma-kareena-kapoor-campaign/): BigBasket, one of India&#8217;s best online grocery stores, just started a new and exciting ad campaign with Bollywood&#8217;s famous sisters Karisma and Kareena Kapoor. Fans of these famous actresses will love this, because it&#8217;s the first time the sisters have worked together on screen in an ad. It perfectly combines nostalgia with BigBasket&#8217;s promise of speed and convenience. There are three short films in the campaign, each one based on a famous scene from the Kapoor sisters&#8217; long and successful film careers. The first ad, for example, cleverly uses a tongue twister from one of Kareena Kapoor&#8217;s older movies. The second [&hellip;]
- [Percol Coffee's Immersive Launch: Platinum Outdoor’s Digital-First OOH Masterpiece](https://customerengagement.net/percol-india-digital-ooh-launch-campaign-platinum-outdoor/): The launch of Percol, the famous UK coffee brand in India was more than just bringing in good blends it was about creating an experience. Platinum Outdoor led the brand&#8217;s launch campaign, which cleverly used interactive Out-of-Home (OOH) advertising to connect with city dwellers in new ways by setting up a dynamic digital presence in busy places like airports and malls. Digital Touchpoints: Engaging Consumers On The Go&nbsp; Platinum Outdoor, a company known for its skills in interactive and experiential OOH, ran the campaign by putting up a network of digital screens in important places like Delhi&#8217;s airport terminals and high-end [&hellip;]
- [MuscleBlaze, Larry Wheels, and Garuda Ram Deliver a Blockbuster Fitness Campaign in India](https://customerengagement.net/muscleblaze-larry-wheels-garuda-ram-blockbuster-campaign-india/): Adsto Mediahouse is the company that made the MuscleBlaze x Larry Wheels ft. Garuda Ram campaign. They came up with the idea, wrote the script, and made this high-energy, movie-style ad campaign that mixes South Indian action movie style with the star power of international fitness stars. Adsto Mediahouse is known for being creative and having a flair for culture. They did the whole shoot in tough conditions, building a full gym set in just 24 hours during a 48°C heatwave in Delhi. Their work turned a regular fitness ad into a fun blockbuster-style movie with lots of action, humour, and [&hellip;]
- [Anand Ramanathan Appointed as Asia Pacific Retail &amp; Consumer Products Sector Leader at Deloitte](https://customerengagement.net/anand-ramanathan-deloitte-asia-pacific-retail-consumer-leader/): Deloitte names Anand Ramanathan as the new Retail &amp; Consumer Products Sector Leader for Asia Pacific. With 25+ years across FMCG, ecommerce, and consumer industries. Anand Ramanathan has been named the new Retail &amp; Consumer Products Sector Leader for Asia Pacific by Deloitte. Anand, who has worked in consumer-facing industries for more than 25 years, will spearhead Deloitte&#8217;s efforts to promote growth, innovation, and transformation in important markets such as China, Japan, Southeast Asia, Australia, and South Asia. Anand&#8217;s experience spans a wide range of industries, including electronics, healthcare, education, agribusiness, FMCG, and e-commerce. He will concentrate on expanding Deloitte&#8217;s influence [&hellip;]
- [Laurent Ezekiel Leaves WPP to Rejoin Publicis Groupe, Marking Major Industry Move](https://customerengagement.net/laurent-ezekiel-wpp-departure-publicis-groupe-industry-shift/): Laurent Ezekiel, WPP’s former CMO and CEO of OpenX, has left the British agency group to rejoin Publicis Groupe. Discover why this leadership shift and major client transitions signal a pivotal moment for the global advertising industry in 2025. WPP&#8216;s Chief Marketing Officer and CEO of OpenX, the custom marketing division created for The Coca-Cola Company, Laurent Ezekiel, has announced that he is leaving the British advertising behemoth to rejoin Publicis Groupe, a rival in France. His departure underscores ongoing changes amongst major agency holding companies and represents a pivotal moment in the changing landscape of the advertising industry. After joining [&hellip;]
- [Why Zepto’s Creative OOH Billboard Campaign Is Winning Hearts and Minds](https://customerengagement.net/zepto-creative-ooh-billboard-campaign-india-marketing-success/): Discover how Zepto’s witty and culturally relatable OOH billboard campaign uses humor and everyday insights to engage urban audiences, build brand recall, and stand out in India’s crowded ad space. Smartly Changing the Look of City Streets Zepto&#8217;s latest out-of-home (OOH) billboard campaign is a breath of fresh air in a world full of digital ads and traditional banners. It shows us that a simple roadside can be turned into a place for humour, warmth, and urban storytelling. The Smartness of Being Relatable Every Day Imagine a busy intersection in a big city with a strange split billboard above it. You [&hellip;]
- [Saatchi &amp; Saatchi India Launches High-Octane Campaign for Hero MotoCorp’s Hero Xtreme 250R](https://customerengagement.net/hero-xtreme-250r-campaign-saatchi-saatchi-india-hero-motocorp/): Explore the dynamic new campaign by Saatchi &amp; Saatchi India for Hero MotoCorp’s Hero Xtreme 250R, showcasing the fastest and sharpest 250cc motorcycle. Learn how this campaign highlights speed, style, and performance to captivate a new generation of riders. Hero MotoCorp, India&#8217;s biggest maker of two-wheelers, has worked with Saatchi &amp; Saatchi India to launch a dynamic integrated campaign for the Hero Xtreme 250R, its newest bike in the 250cc segment. The goal of the campaign is to attract the next generation of motorcycle fans who care about speed, style, and high performance. Campaign Overview: Style Meets Speed The main part [&hellip;]
- [What Inspired KitKat to Partner with Spotify for This Innovative Campaign](https://customerengagement.net/kitkat-spotify-partnership-innovative-music-campaign/): Discover the inspiration behind KitKat’s innovative partnership with Spotify, designed to engage young music lovers by connecting the classic &#8220;Have a Break&#8221; message with personalized music experiences. Learn how this campaign blends music, individuality, and emotional connection to make breaks more meaningful. KitKat&#8216;s recent partnership with Spotify is a new and exciting way to promote its famous &#8220;Have a Break&#8221; brand message. The partnership came about because they wanted to reach younger, tech-savvy audiences with an engaging, music-based experience that celebrates being unique and taking breaks. Reaching out to young people who love music KitKat&#8217;s main goal was to learn about [&hellip;]
- [Aashish Midha Returns to Hero MotoCorp as Head of Marketing to Drive Global Brand and Digital Transformation](https://customerengagement.net/aashish-midha-head-of-marketing-hero-motocorp/): Aashish Midha, with extensive global marketing and leadership experience, re-joins Hero MotoCorp as Head of Marketing. He will lead the company’s global branding, digital marketing, and customer experience initiatives, supporting Hero’s focus on electric vehicles and international expansion. Aashish Midha has been named the new Head of Marketing at Hero MotoCorp, the world&#8217;s largest maker of two-wheelers. Midha is going back to a place he knows well; he worked for Hero MotoCorp for almost 11 years earlier in his career. Midha has a lot of experience working around the world and a great record in business leadership, marketing, and brand strategy. [&hellip;]
- [Truecaller Appoints Saraswati Agarwal as Regional Sales Head for MEA Ad Solutions](https://customerengagement.net/truecaller-saraswati-agarwal-appointment-mea-ad-solutions/): Truecaller appoints Saraswati Agarwal as Regional Sales Head for Ad Solutions in the Middle East and Africa. Discover how her leadership and expertise are set to advance Truecaller’s advertising presence across Egypt, Nigeria, South Africa, Kenya, and the broader MEA region. Truecaller, a top global platform for communications and digital identity, has named Saraswati Agarwal as the Regional Sales Head for Ad Solutions in the Middle East and Africa (MEA). This strategic move shows that Truecaller wants to have a bigger presence in the advertising market in important areas like Egypt, Nigeria, South Africa, and Kenya. Saraswati Agarwal has worked for [&hellip;]
- [SW Network Wins Creative Mandate for Anytime Fitness India](https://customerengagement.net/sw-network-anytime-fitness-india-creative-digital-partnership/): SW Network has been appointed as the creative and digital communications partner for Anytime Fitness India. Discover how this strategic partnership aims to reshape digital engagement, drive community storytelling, and position Anytime Fitness as a leader in India’s fast-evolving fitness sector. Anytime Fitness India, a major force in the country&#8217;s fitness sector and a member of the biggest gym network in the world, has chosen SW Network, a top integrated advertising agency, as its creative and digital communications partner. This collaboration has the potential to boost digital engagement, expand community-driven fitness narratives throughout India, and improve Anytime Fitness&#8217; brand visibility. Developing [&hellip;]
- [Coca-Cola India Foundation's Maidaan Saaf Launches Used PET Bottle-Free Initiative at Puri Rath Yatra](https://customerengagement.net/coca-cola-india-foundation-maidaan-saaf-used-pet-bottle-free-initiative-puri-rath-yatra/): Discover how the Coca-Cola India Foundation&#8217;s Anandana, through its Maidaan Saaf campaign, is leading sustainable change with the Used PET Bottle-Free initiative &#8211; showcasing impactful plastic waste collection, segregation, and recycling efforts at major public events like the Puri Rath Yatra. Anandana, the Coca-Cola India Foundation, just put out a great video that shows how well its Used PET Bottle-Free campaign has been doing as part of the Maidaan Saaf campaign. The project shows that the organisation is dedicated to managing plastic waste in a responsible way, with a focus on collecting, sorting, and recycling it at some of India&#8217;s biggest [&hellip;]
- [Meta’s Safety Features Offer Himmat-Level Protection for a Safe Digital Experience](https://customerengagement.net/meta-safety-features-secure-digital-experience/): Meta (Facebook, Instagram, WhatsApp) provides advanced safety features like 2FA and end-to-end encryption, ensuring users enjoy content like #SpecialOps2 securely and without worry. It&#8217;s normal to worry about online safety these days, when we spend time on entertainment sites like #SpecialOps2. Meta, the company that owns Facebook, Instagram, and WhatsApp, has made its security features as strong as the character &#8220;Himmat.&#8221; This means you can watch your favourite shows without worrying. View this post on Instagram A post shared by JioHotstar (@jiohotstar) Two-Factor Authentication (2FA) is one of Meta&#8217;s most important security tools. It adds an extra layer of protection by [&hellip;]
- [Havas Acquires Spain’s Tidart to Strengthen Global Digital Performance and E-Commerce Solutions](https://customerengagement.net/havas-acquires-spanish-digital-agency-tidart/): Havas acquires Spanish digital agency Tidart to enhance performance and e-commerce capabilities through its Havas Market division. Tidart will maintain its brand while integrating into Havas Media Network. Havas is expanding its footprint in digital performance and e-commerce with the acquisition of Tidart, a Spain-based independent agency acclaimed for its data-driven media solutions and tech-led advertising expertise. This acquisition marks a strategic move by Havas to deepen its performance marketing capabilities and deliver enhanced value and business growth for its clients worldwide. As part of the deal, Tidart will retain its brand and operational structure while integrating into Havas Media Network’s global e-commerce division, Havas [&hellip;]
- [Hyue Appoints ZeroFifty MediaWorks as Agency of Record for Brand Strategy and Creative Mandate](https://customerengagement.net/hyue-appoints-zerofifty-mediaworks-agency-of-record/): Colour cosmetics brand Hyue appoints ZeroFifty MediaWorks as its Agency of Record to lead brand strategy, creative communication, and content design for its next phase of growth. Hyue, a rising name in the colour cosmetics industry, has appointed ZeroFifty MediaWorks as its Agency of Record (AOR). The partnership marks a strategic move for the brand as it seeks to strengthen its presence in India’s competitive beauty space through focused storytelling and innovative content. As Agency of Record,&nbsp;ZeroFifty MediaWorks&nbsp;will be responsible for shaping Hyue’s overall&nbsp;brand strategy, driving&nbsp;creative communications, and crafting compelling&nbsp;content design&nbsp;that resonates with modern consumers. The agency’s creative and digital expertise will support Hyue’s [&hellip;]
- [Rajat Makkar Joins Publive as Business Head](https://customerengagement.net/rajat-makkar-joins-publive-business-head/): Publive, the AI-powered Digital Experience Platform (DXP) that’s redefining digital content operations, has announced the appointment of Rajat Makkar as Business Head, effective immediately. With a career spanning over 18 years, Makkar brings deep expertise across broadcast, digital media, and branded content ecosystems. He has played a pivotal role in shaping monetisation strategies, scaling regional markets, and driving revenue growth across India’s rapidly evolving media landscape. Throughout his professional journey, Makkar has held key leadership positions at renowned organisations such as&nbsp;Goldmines Telefilms,&nbsp;Enter10,&nbsp;Pocket Aces,&nbsp;Sony Pictures Networks,&nbsp;Radio Mirchi, and&nbsp;HISTORY TV18. At each of these companies, he successfully launched and monetised a wide array of content properties [&hellip;]
- [Dabur Red Paste Turns #SwitchToFluorideFree Into a Nationwide Oral Health Movement](https://customerengagement.net/dabur-red-paste-switch-to-fluoride-free-movement/): Dabur Red Paste expands its #SwitchToFluorideFree campaign into a nationwide movement, raising awareness about fluoride-related health risks and promoting natural oral care alternatives across India. Dabur Red Paste has turned its #SwitchToFluorideFree campaign into a nationwide movement to change how people think and act about fluoride use in oral care across India. What started as a campaign to raise awareness has turned into a brand movement for public health, encouraging Indian families to rethink their daily choices and switch to safer, fluoride-free options. An Overview of the MovementHow the campaign has changed: The first #SwitchToFluorideFree campaign, which started around World Oral [&hellip;]
- [Simran Chugh Joins IGP as Associate Vice President – Marketing to Lead Brand’s Global Vision](https://customerengagement.net/simran-chugh-joins-igp-associate-vice-president-marketing/): Simran Chugh is now the Associate Vice President of Marketing at IGP. This is an exciting time for both her career and the leading Indian gifting platform. Simran said in her announcement that she was excited to help IGP achieve its goal of changing the way people give gifts and celebrate around the world. She talked about how ambitious the brand&#8217;s global vision is and how excited she is to help create one-of-a-kind experiences &#8220;from India for the world.&#8221; Simran has a lot of experience in brand strategy and consumer marketing. She has worked for big companies like GroupM, Dentsu, and [&hellip;]
- [Interpublic Launches AI-Powered Commerce Platform to Boost Brand Performance](https://customerengagement.net/interpublic-ai-powered-commerce-platform-launch/): Interpublic Group (IPG), one of the biggest networks of advertising and marketing services in the world, has announced its newest product: an AI-powered commerce platform that will help brands get ahead of the competition in the digital retail world. The new product, called Agentic Systems for Commerce (ASC), is designed to make every part of digital commerce easier and better by using automation, data intelligence, and real-time responsiveness. Brands are under constant pressure to keep track of pricing, inventory, search visibility, and competitive positioning across many online channels in today&#8217;s fast-paced and fragmented digital world. ASC wants to make this easier [&hellip;]
- [Amul Turns Coldplay’s Kiss Cam Mishap into a Witty Advertising Masterstroke](https://customerengagement.net/amul-coldplay-kiss-cam-topical-ad/): Thanks to a now-famous &#8220;kiss cam&#8221; gaffe and Amul&#8217;s signature wit, a humorous moment at a recent Coldplay concert has drawn attention from both the music and marketing communities. The audience was treated to a traditional &#8220;kiss cam&#8221; segment during Coldplay&#8217;s eagerly awaited performance, in which cameras from the venue move around the crowd, stopping on couples and urging them to kiss on the big screen. A couple who were suddenly in the spotlight hesitated, which led to cheers, laughter, and a viral social media moment. This was the result of a playful blunder. The video swiftly went viral online, inspiring [&hellip;]
- [Dhruv Warrior Joins VML India as Executive Creative Director with 17+ Years of Award-Winning Advertising Experience](https://customerengagement.net/dhruv-warrior-vml-india-executive-creative-director-background/): Dhruv Warrior&nbsp;is a seasoned creative professional with over 17 years of rich and diverse experience in the advertising and marketing industry. Known for his innovative mindset and culturally-driven storytelling, Dhruv has consistently delivered impactful campaigns that span digital, experiential, and traditional media. His work is rooted in a deep understanding of both global sensibilities and local nuances, making him one of the most versatile creative minds in the industry today. Dhruv began his career at&nbsp;JWT Bangalore&nbsp;in 2007, starting in account management before transitioning into the creative department. Over nearly seven years, he worked on prominent campaigns across categories, including the award-winning&nbsp;Nike [&hellip;]
- [ET Now Announced as Official Telecast Partner for ACEF Asian Leaders Conference &amp; Awards 2025](https://customerengagement.net/et-now-telecast-partner-acef-asian-leaders-awards-2025/): ACEF is excited to announce that ET Now (www.etnownews.com) has joined as the official Telecast Partner for the 14th Edition of the ACEF Asian Leaders Conference &amp; Awards 2025, to be held on 29th August 2025. This partnership marks a significant collaboration between ACEF and one of India’s leading business news platforms, ensuring that this year’s conference and awards will reach a wider audience than ever before. With ET Now on board, the event will enjoy enhanced visibility and coverage, bringing the achievements and insights of Asian leaders in branding, marketing, and customer engagement to businesses and professionals across the region. [&hellip;]
- [Flipkart SuperCoins Campaign: Seniors Shine with Style, Savings &amp; Smart Shopping](https://customerengagement.net/flipkart-supercoins-seniors-style-savings-campaign/): Flipkart’s vibrant new campaign featuring energetic seniors highlights how SuperCoins make shopping smarter, cooler, and more rewarding for all ages. Created by FCB Kinnect, the ad celebrates style, savings, and Flipkart Plus benefits. FCB Kinnect made Flipkart&#8217;s newest ad, which shows colourful seniors living life to the fullest, whether they&#8217;re watering plants or skateboarding. The ad also shows off the benefits of Flipkart SuperCoins. The ad focusses on how these seniors use SuperCoins to make every purchase smarter, cooler, and more rewarding. It also talks about the brand&#8217;s promise of &#8220;everything in 10 minutes&#8221; delivery, as well as exclusive savings and [&hellip;]
- [VERTIQ: Gujarat’s Tallest Digital Screen Launched at Nexus Ahmedabad One by Khushi Advertising](https://customerengagement.net/vertiq-digital-screen-nexus-ahmedabad-khushi-advertising-launch/): Nexus Ahmedabad One and Khushi Advertising have teamed up to launch VERTIQ, Gujarat&#8217;s tallest vertical digital screen. This is a bold move to change how brands interact with customers in malls. This digital wonder is a shining example of innovation in retail advertising, giving brands a powerful, immersive way to connect with today&#8217;s shoppers. VERTIQ is hard to miss because it is installed in the mall&#8217;s main atrium and is more than 30 feet tall. The screen has a high-definition resolution of 1280 x 3840 and uses P2.5 LED technology that is made for 3D and anamorphic content. The vertical format [&hellip;]
- [Bingo! Mad Angles Teams Up with ACP Pradyuman’s CID to Launch ‘Mystery Pickle’ Flavor](https://customerengagement.net/bingo-mad-angles-acp-pradyuman-mystery-pickle-campaign/): Bingo! Mad Angles has unleashed an innovative campaign featuring the legendary ACP Pradyuman and his iconic CID team, roping them in to “solve” the mystery of its quirky new ‘Mystery Pickle’ flavor. Drawing from one of Indian television’s most iconic crime dramas, the campaign cleverly taps into nostalgia and humor as it invites audiences on a snack-fueled detective journey. Campaign Highlights Product Spotlight: Mystery Pickle Brand Strategy Distinctive Positioning: This campaign sets Mad Angles apart in the crowded snack aisle, underscoring its reputation for bold flavors and unconventional marketing. Nostalgia Marketing: By tying up with the much-loved CID team, Bingo! reconnects with fans [&hellip;]
- [Renault India Rolls Out New Logo in Bold Brand Revamp](https://customerengagement.net/renault-india-modern-diamond-logo-rethink-campaign/): Renault India launches a sleek new diamond logo as part of its ‘renault. rethink.’ campaign, debuting with the updated Triber and marking a bold step in its brand transformation for the digital age. Renault India is ushering in a new era with the launch of a striking corporate logo as part of its sweeping &#8216;renault. rethink.&#8217; campaign. This update &#8211; symbolized by the debut of a redesigned emblem &#8211; marks a vital chapter in Renault’s vision to modernize its image and embrace the future of mobility in India. A Modern Diamond for a New Era At the center of Renault’s transformation [&hellip;]
- [Katappa and Sivagami Fight Grease in Giffy’s New ‘Dishwash ka Baahubali’ Campaign](https://customerengagement.net/giffy-dishwash-ka-baahubali-katappa-sivagami-campaign/): Giffy dishes out a powerful new ad with Baahubali stars Sathyaraj and Ramya Krishnan. Watch how Katappa and Sivagami take on stubborn grease in a fun, action-packed dishwashing battle! The new Giffy dishwash gel ad campaign, &#8220;Dishwash ka Baahubali,&#8221; stars Sathyaraj and Ramya Krishnan, two famous South Indian movie stars who are best known for their roles as Katappa and Sivagami in the Baahubali series. The TV ad tells a story in a cinematic and fun way that turns washing dishes into an epic battle against tough grease. This shows how well Giffy cleans. Sathyaraj goes from being a calm chef [&hellip;]
- [Vineet Recriwal Launches The Native, A Strategic Brand Marketing &amp; Communications Advisory](https://customerengagement.net/vineet-recriwal-launches-the-native-brand-marketing-advisory/): Vineet Recriwal, a communications strategist with more than 20 years of experience, has started The Native, a brand marketing and communications advisory for startups, founders, and companies that are growing quickly. The company is based in Gurgaon and uses a sharp, partner-led model that replaces traditional agency structures with clarity, context, and senior counsel. Recriwal has worked with more than 75 top brands, such as Google, Meta, Uber, IndiGo, Grab, and Harley-Davidson. This gives them a lot of experience with building stories in changing industries. His work with global networks like Burson India and Omnicom Singapore, as well as his time [&hellip;]
- [OpenAI Appoints Sheeladitya Mohanty as India Marketing Lead](https://customerengagement.net/openai-india-marketing-lead-sheeladitya-mohanty/): Learn about OpenAI’s latest India expansion with Sheeladitya Mohanty leading marketing efforts to grow AI user adoption and education in the fast-growing Indian market. OpenAI has appointed Sheeladitya Mohanty as the Marketing Lead for India as part of its broader strategic expansion in the country. The company plans to open its first office in New Delhi later this year, which will establish a formal presence in India, its second-largest market by user numbers. The country has emerged as a focus for OpenAI because of its fast-growing user base, which includes the highest population of student users of ChatGPT. The number of [&hellip;]
- [Vi Nonstop Hero Plan: India’s Best Unlimited Prepaid Data Plan with 4G &amp; 5G Access](https://customerengagement.net/vi-nonstop-hero-plan-unlimited-prepaid-data/): Discover the Vi Nonstop Hero Plan, offering truly unlimited 4G and 5G data on prepaid at an affordable price. Stay connected without daily data limits and enjoy seamless streaming, gaming, and calls. Vi has introduced a witty advertisement to promote its &#8220;Vi Nonstop Hero Plan,&#8221; a prepaid mobile plan available for ₹365 that provides unlimited internet access for a whole month. This plan aims to alleviate the common frustration experienced by prepaid users who often face daily data limits, resulting in unexpected top-ups and service interruptions. In the ad, a relatable scenario unfolds where a young man struggles to wish his [&hellip;]
- [Reliance and Maliban Forge Strategic Partnership to Expand FMCG Reach in India and Sri Lanka](https://customerengagement.net/reliance-maliban-fmcg-partnership-india-sri-lanka/): Explore the groundbreaking partnership between Reliance Consumer Products and Maliban Biscuits aimed at boosting FMCG growth, supply chain innovation, and regional cooperation between India and Sri Lanka. Newsfirst Sri Lanka: &#8220;Crossing Borders, Sharing Flavours: A Historic Partnership&#8221; discusses the strategic collaboration between Reliance Consumer Products Limited in India and Maliban Biscuits Pvt Ltd in Sri Lanka. The conversation features T. Krishna Kumar, the Director of Reliance Consumer Products, and Ravi Jayawardena, the Group CEO of Maliban Biscuits. The discussion begins by highlighting the significance of Sri Lanka as a commercial hub by 2025. Krishna Kumar emphasizes that Sri Lanka has a [&hellip;]
- [JSW Paints Independence Day 2025 Ad Celebrates India’s Unity and Patriotism](https://customerengagement.net/jsw-paints-independence-day-2025-ad-think-beautiful/): Explore the heartfelt JSW Paints Independence Day 2025 ad that celebrates India’s unity, bravery, and growth through the symbolic colors of the national flag in the Think Beautiful campaign. The ad &#8220;JSW Paints | Think Beautiful | Independence Day 2025&#8221; is highly motivating. It effectively uses colors to represent unity, patriotism, and the beauty of India while commemorating Independence Day in a meaningful way. The film tells a touching story about the bond between a father and child. The ad begins with a child who is excited about the upcoming flag-hoisting event and wonders why the national flag hasn&#8217;t arrived yet. [&hellip;]
- [Adfactors PR Partners with Hisense India to Boost Brand Awareness Nationwide](https://customerengagement.net/hisense-india-adfactors-pr-brand-awareness/): Discover how Hisense India and Adfactors PR are collaborating to enhance brand visibility and consumer trust in the expanding Indian consumer electronics market. Adfactors PR and Hisense India are working together to increase Hisense&#8217;s brand awareness all over India. The goal of this agreement is to increase Hisense&#8217;s visibility and create strong relationships with Indian customers in the rapidly growing consumer electronics market. Adfactors PR will handle media relations and influencer engagement to make Hisense India a leader in cutting-edge technology. This partnership will help Hisense&#8217;s plan to grow its offline presence by teaming up with big stores and offering a [&hellip;]
- [Shashishekhar Mukherjee Joins Dabur India as GM Digital Marketing &amp; D2C](https://customerengagement.net/shashishekhar-mukherjee-joins-dabur-digital-marketing-d2c/): Discover how Shashishekhar Mukherjee’s appointment as General Manager – Digital Marketing &amp; D2C is set to drive Dabur India’s digital transformation and boost its direct-to-consumer ecosystem. Dabur India has recently hired Shashishekhar Mukherjee as the General Manager of Digital Marketing and D2C. This is a significant strategic move for one of India&#8217;s top FMCG firms. Mukherjee has extensive expertise in the sector, having worked with Reckitt for the last nine years as Head of Digital Marketing. He helped some of the most famous FMCG firms use data-driven marketing tactics to improve their online presence and increase product appeal. Before working at [&hellip;]
- [Lenovo Partners with Dentsu B2B and Posterscope for Precision-Driven ThinkPad X9 Aura Experience Campaign](https://customerengagement.net/lenovo-dentsu-b2b-posterscope-thinkpad-x9-aura-experience/): Learn about Lenovo’s collaboration with Dentsu B2B and Posterscope to launch the ThinkPad X9 Aura Experience, a precision-driven marketing campaign targeting premium business users. Lenovo has teamed up with Dentsu B2B India and Posterscope to start a marketing campaign called the &#8220;ThinkPad X9 Aura Experience&#8221; that is all about precision. The goal of this partnership is to make the premium ThinkPad X9 laptop stand out by highlighting its advanced features and unique design in a way that is personalized and immersive. Dentsu B2B&#8217;s knowledge of business-to-business marketing and Posterscope&#8217;s strengths in location-based and digital media solutions are both used in the campaign. They work together to make [&hellip;]
- [Khyati Sarang Joins ^atom Network as Head of Brand Strategy &amp; Planning](https://customerengagement.net/khyati-sarang-joins-atom-network-head-brand-strategy-planning/): Learn about Khyati Sarang&#8217;s new role as Head of Brand Strategy &amp; Planning at ^atom network and how her strategic vision is driving creative and business growth. Khyati Sarang is now in charge of brand strategy and planning at ^atom network. In this role, she will be in charge of the agency&#8217;s strategic vision and planning. She will work with the creative and business leadership teams to provide clients with integrated solutions in a media and consumer environment that is both complicated and broken up. She has worked in both Indian and international markets for 18 years, focusing on brand strategy. [&hellip;]
- [NODWIN Gaming Takes Majority Control of Evo by Acquiring Sony Interactive Entertainment’s Stake](https://customerengagement.net/nodwin-gaming-majority-control-evo-sony-stake-acquisition/): Learn about Khyati Sarang&#8217;s new role as Head of Brand Strategy &amp; Planning at ^atom network and how her strategic vision is driving creative and business growth. NODWIN Gaming has bought Sony Interactive Entertainment&#8217;s (SIE) share in Evo, making it the majority owner of the Evolution Championship Series (Evo), a top global fighting game tournament. This purchase shows how aggressively NODWIN is growing in the esports field and strengthens its position as a major player in the industry. Even though SIE is no longer the owner, it will still be a global sponsor of Evo until 2028, when it will stop [&hellip;]
- [Yakult Appoints Taapsee Pannu as Brand Ambassador to Accelerate Growth in India](https://customerengagement.net/yakult-taapsee-pannu-brand-ambassador-india-growth/): Discover how Yakult has partnered with Bollywood actress Taapsee Pannu to boost its presence in India’s probiotic market through new products and marketing campaigns. Japanese probiotic brand Yakult has appointed Bollywood actress Taapsee Pannu as its new brand ambassador to strengthen its presence in India. Through this collaboration, Yakult aims to accelerate growth in the Indian market, where demand for probiotics is rapidly increasing. Yakult Danone India, a joint venture between Yakult Honsha of Japan and Groupe Danone of France, plans to achieve double-digit annual growth through 2030. The brand currently serves mainly the upper and mid-middle-class segments but is keen [&hellip;]
- [Megha Manchanda Appointed Head of Marketing &amp; Strategic Growth for HP in India, Sri Lanka &amp; Bangladesh](https://customerengagement.net/megha-manchanda-head-marketing-hp-india-sri-lanka-bangladesh/): Learn about Megha Manchanda’s appointment as Head of Marketing &amp; Strategic Growth at HP, leading marketing initiatives across India, Sri Lanka, and Bangladesh to drive brand growth. Megha Manchanda is now in charge of marketing and strategic growth for HP in India, Sri Lanka, and Bangladesh. Megha will be in charge of marketing and growth plans in these important markets. Her goal is to make HP&#8217;s brand and business stronger. Megha said she was excited to join HP and talked about how the company is a leader in technology and how it affects work and school. She talked about how HP is dedicated to promoting digital inclusion, giving businesses [&hellip;]
- [DS Group and WPP Media Launch DCODE: India’s First Digital Marketing Playbook](https://customerengagement.net/ds-group-wpp-media-launch-dcode-digital-marketing-playbook/): Discover DCODE, a comprehensive digital marketing playbook by DS Group and WPP Media, designed to elevate digital marketing standards across India with practical strategies and templates. DS Group and WPP Media have teamed up to create DCODE, a complete digital marketing playbook that aims to improve and standardize digital marketing in India. This is the first guide of its kind to combine academic frameworks with real-world uses. It gives you actionable systems, processes, and templates for important areas like Paid Media, Social Media, Influencer Marketing, Search Engine Optimization (SEO), and Online Reputation Management (ORM). DCODE is meant to be an open-access [&hellip;]
- [Swapnil Ravindran Appointed Chief Revenue Officer – South at HT Media Group](https://customerengagement.net/swapnil-ravindran-cro-ht-media-south/): Learn about Swapnil Ravindran’s appointment as Chief Revenue Officer for South India at HT Media Group, driving revenue growth across print and digital platforms. HT Media Group has named Swapnil Ravindran as its Chief Revenue Officer (CRO) for the South. In this job, he will lead efforts to increase revenue for Hindustan Times, Hindustan Hindi, and Mint in the southern region across both print and digital platforms. Ravindran has worked in media and advertising sales for more than 20 years, holding top positions at companies like The Times of India, InMobi, The Hindu, and Zee Network. Before he worked for HT [&hellip;]
- [Prime Video Announces Multi-Year Licensing Collaboration with Maddock Films for Eight Upcoming Films](https://customerengagement.net/prime-video-maddock-films-deal/): Explore Prime Video’s expanded partnership with Maddock Films securing exclusive streaming rights for eight upcoming films, including hits like &#8220;Thama&#8221; and &#8220;Param Sundari.&#8221; Prime Video has signed a multi-year licensing deal with Maddock Films that gives it exclusive rights to stream eight upcoming movies after they come out in theaters. These movies will come out in theaters between 2025 and 2027. They include &#8220;Thama,&#8221; a movie from Maddock&#8217;s popular horror-comedy universe, as well as &#8220;Param Sundari,&#8221; which stars Sidharth Malhotra and Janhvi Kapoor, and sequels to other franchises like &#8220;Shiddat 2&#8221; and &#8220;Badlapur 2.&#8221; The deal also includes &#8220;Ikkis,&#8221; which was [&hellip;]
- [Abraham Thomas Returns as CEO of Radio City](https://customerengagement.net/abraham-thomas-appointed-ceo-radio-city/): Discover how Abraham Thomas has been appointed the new CEO of Radio City, succeeding Ashit Kukian. Learn about his experience and the strategic future of Radio City. Starting September 1, 2025, Abraham (Abe) Thomas will be the new Chief Executive Officer (CEO) of Radio City. He takes over for Ashit Kukian, who left the company on August 20, 2025. Abe Thomas has been a leader in broadcasting, print, and digital media in India, China, and South Asia for more than 30 years. He was the CEO of Radio City (2015–2018) and BIG FM (Reliance Broadcast Network) before that. In addition to [&hellip;]
- [Real-Time Transit Advertising in 2025: The Future of DOOH and AI-Driven Campaigns](https://customerengagement.net/real-time-transit-advertising-digital-outdoor-2025/): Explore how real-time digital out-of-home (DOOH) technology, AI, and interactive features transform transit advertising in 2025 for personalized, location-based brand engagement. Transit advertising has fully embraced real-time abilities, thanks to the advancements in digital out-of-home (DOOH) technology and data analytics. Through dynamic digital screens on a variety of transportation modes like buses, trains, and transit shelters, modern transit ads can swiftly switch messages depending on location, time of day, weather conditions, and current events. This allows brands to deliver personalized content that resonates with commuters at the precise moment they encounter the ad. AI is critical in the analysis of live [&hellip;]
- [Rapido Launches Ownly Food Delivery in Bengaluru with Zero-Commission Model](https://customerengagement.net/rapido-launches-ownly-zero-commission-food-delivery-bengaluru/): Rapido rolls out Ownly, a pilot food delivery app in Bengaluru featuring a zero-commission model and affordable delivery fees, challenging major players like Swiggy and Zomato. Rapido just launched a pilot food delivery app called Ownly, now live in Koramangala, HSR Layout, and BTM Layout. That means the ride-hailing giant is jumping straight into the busy food delivery game, aiming to toss a little spice into an app-bowl already simmering with players like Swiggy and Zomato. The cool twist is Ownly’s zero-commission model for restaurants. Instead of demanding a hefty slice of the bill, Rapido charges a flat delivery fee—no surprises—so [&hellip;]
- [ACEF Digital Marketing &amp; Social Media Leadership Summit &amp; Awards 2025: A New Era in Digital Excellence](https://customerengagement.net/acef-digital-marketing-social-media-leadership-summit-awards-2025/): ACEF Social Media Awards evolves into ACEF Digital Marketing + Social Media Leadership Summit &amp; Awards 2025, celebrating integrated digital marketing and innovation. Big News from ACEF! We are excited to announce that the ACEF Social Media Awards has now evolved into the:ACEF Digital Marketing + Social Media Leadership Summit &amp; Awards 2025 Why the change? Digital marketing today is so much more than social media – it’s about integrated strategies, performance-driven campaigns, data-led insights, influencer ecosystems, martech innovations, and storytelling across every digital touchpoint. The new title reflects the expanded scope of recognition – celebrating excellence not just in social [&hellip;]
- [BBH India Announces Key Leadership Appointments](https://customerengagement.net/bbh-india-leadership-appointments/): Discover BBH India&#8217;s latest leadership changes for 2025 with key appointments of Delon Mascarenhas, Mitushi Sharma, Ashwin Palkar, and Nisheeth Srivastava to senior creative and executive roles. BBH India has made important leadership appointments and promotions to make its team stronger. As Executive Vice Presidents, Delon Mascarenhas and Mitushi Sharma will be in charge of client partnerships and business growth. Delon has worked with brands like McDonald&#8217;s, Red Bull, and Dream11 for more than 25 years in brand strategy, content, and digital marketing. Mitushi has worked in advertising for more than 23 years and has been in charge of brands like [&hellip;]
- [Astha Garg Promoted to VP Marketing at Jubilant FoodWorks Domino’s](https://customerengagement.net/jubilant-foodworks-appoints-astha-garg-vp-marketing/): Astha Garg has been promoted to VP Marketing at Jubilant FoodWorks’ Domino’s, bringing extensive marketing leadership and innovation experience. An important turning point in Astha Garg&#8216;s remarkable marketing career has been reached with her promotion to Vice President – Marketing at Jubilant FoodWorks’ Domino&#8217;s. She was crucial in generating revenue, generating demand, and overseeing P&amp;L duties as Head of Marketing for Dunkin&#8217; prior to this position. Notably, she oversaw the Just Damn Good Coffee brand&#8217;s successful repositioning and won the esteemed Chairman&#8217;s Innovation Award for the Winter is Coming campaign in FY24. Astha brings with her more than nine years of [&hellip;]
- [AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI](https://customerengagement.net/anymind-group-mcp-anytag-influencer-marketing/): Discover how AnyMind Group&#8217;s new MCP integration in AnyTag simplifies and automates influencer marketing for faster, smarter campaign management. AnyMind Group has upgraded its AnyTag influencer-marketing platform by incorporating Model Context Protocol (MCP)-driven automation and interactivity. The enhancement empowers Users to leverage AnyTag&#8217;s functionality through large-language models (LLMs) and autonomous AI agents, simplifying phases of campaign design, influencer identification, and data administration. Thanks to MCP, AnyTag clients now converse with a virtual AI assistant through either the platform GUI or popular messaging applications. Marketers can therefore perform a broad spectrum of influencer-marketing activities by issuing natural-language instructions, including sophisticated searches for [&hellip;]
- [Havas Media India Appoints Sonal Jadhav as Managing Partner – West](https://customerengagement.net/havas-media-india-appoints-sonal-jadhav/): Havas Media India strengthens leadership with Sonal Jadhav as Managing Partner – West. With 20 years of experience, she will lead strategic media and digital transformation in Mumbai. Havas Media India, the media agency for Havas Media Network India, has named Sonal Jadhav as Managing Partner for the West. She will be based in Mumbai and will be in charge of the agency&#8217;s operations in the fast-changing western markets. Jadhav reports to Uday Mohan, the COO of Havas Media and Havas Play India. He will work closely with the network&#8217;s core leadership team. Sonal Jadhav has almost 20 years of experience [&hellip;]
- [Lay’s and ARKS Launch Limited-Edition Colour-Lays® Sneaker Collaboration with Ranbir Kapoor](https://customerengagement.net/lays-arks-colour-lays-sneaker-collaboration-ranbir-kapoor/): Discover the new Colour-Lays® sneaker collection by Lay’s and ARKS, featuring vibrant designs that fuse pop culture and fashion, launched in collaboration with Ranbir Kapoor. Lay&#8217;s® has worked with ARKS, a lifestyle brand started by Ranbir Kapoor, to make the Colour-Lays® Sneaker collection. This limited-edition sneaker line takes Lay&#8217;s famous pack colors and gives them a new look through a fashion-forward design approach. A digital film showing Ranbir Kapoor brainstorming with the ARKS team and getting design ideas from the bright colors of Lay&#8217;s packs was the first thing people saw about the collaboration. This campaign connects snacking culture with streetwear, [&hellip;]
- [Personalized Digital Out-Of-Home (DOOH) Advertising in 2025: How Real-Time Data is Revolutionizing Brand Engagement](https://customerengagement.net/personalized-dooh-advertising-2025/): Explore how personalized DOOH advertising uses real-time data, AI, and programmatic buying to deliver relevant, in-the-moment brand messages that boost engagement in 2025. By 2025, brands are turning to Digital Out-Of-Home (DOOH) advertising because shoppers want relevant, personalized messages everywhere they go. Smart brands know that consumers are growing deeper in their desire for messages that arrive at just the right moment, and DOOH makes that possible. Unlike old outdoor ads that are stuck in one message, DOOH uses fresh audience data like who’s in the area, what the weather is, and what’s trending right now—to switch the message on the fly. These personalized ads go beyond one-size-fits-all. [&hellip;]
- [Personalized Marketing vs. Customer Privacy: The MarTech Balancing Act for 2025](https://customerengagement.net/personalized-marketing-customer-privacy-martech/): Learn how MarTech leaders are balancing personalized marketing experiences with customer privacy. Explore key data laws, trust-building, and top strategies for 2025. Finding the right sweet spot between creating personalized marketing experiences and honoring customer privacy is one of the biggest challenges and top strategic goal for MarTech leaders in 2025. Shoppers want offers, suggestions, and brand interactions that click with their individual tastes and past activities. To make that happen, marketers are leaning hard on first-party data, AI-powered insights, and predictive analytics. Yet the surge in one-on-one experiences must offset with equally strong commitments to privacy, openness, and giving users [&hellip;]
- [How PR Turns Thought Leaders into Sales Powerhouses](https://customerengagement.net/pr-thought-leadership-sales-by-heeta-parikh/): &#8220;The other day, during a client meeting in the middle of a deep business discussion, I shared a thought that stuck with both of us&#8221; “A thought leader can outsell even the best salesperson — and the right PR can turn you into one.” In today’s world, people don’t just buy products — they buy trust, credibility, and vision. And nothing builds those faster than a smart, consistent PR strategy. Here’s why thought leaders sell better than salespeople — and how PR makes it happen: 1️⃣ Visibility Before the Pitch A salesperson starts fresh with every prospect. But with strong PR [&hellip;]
- [The Future of Social Media](https://customerengagement.net/future-social-media-india/): Discover how AI, vernacular-first users, influencers, and video commerce are shaping the future of social media in India &#8211; where trust and authenticity matter. The future of social media in India will be defined less by trends and more by how deeply we understand the consumer. AI is already moving from being a campaign tool to becoming the backbone of personalized experiences—helping brands anticipate needs before consumers express them. At the same time, the rise of vernacular-first users from Tier 2 and 3 cities is reshaping the content landscape, making authenticity and local relevance critical. Influencers, once valued for sheer reach, [&hellip;]
- [Apparel Group India Names Aditi Chakravarty Head of Marketing](https://customerengagement.net/aditi-chakravarty-appointed-head-marketing-apparel-group-india/): Apparel Group India appoints Aditi Chakravarty as Head of Marketing to lead brand strategy across multiple global beauty and lifestyle brands. In a major move to improve its brand recognition in the Indian market, Apparel Group India recently named Aditi Chakravarty as its new Head of Marketing. Chakravarty brings a wealth of knowledge and experience to the position from his more than 15 years of marketing experience in a variety of industries, including retail, FMCG, and luxury. She has prior experience working with well-known firms like LVMH, PepsiCo, and Unilever, where she created effective marketing campaigns and led brand-building initiatives. In [&hellip;]
- [Adamya Dua Appointed Head of Marketing at Jubilant FoodWorks, Driving Growth for Dunkin’](https://customerengagement.net/adamya-dua-head-of-marketing-jubilant-foodworks-dunkin/): Adamya Dua joins Jubilant FoodWorks as Head of Marketing, leading brand strategy, product innovation, and P&amp;L for Dunkin’ with over 10 years of marketing expertise. Adamya Dua has officially stepped into the role of Head of Marketing at Jubilant FoodWorks. He’ll steer brand marketing, product excellence, menu design, and pricing. Alongside these responsibilities, he also owns the complete profit-and-loss performance of Dunkin’, the coffee and baked goods brand within Jubilant’s portfolio. Bringing over a decade of hands-on marketing expertise, Dua has consistently driven growth by placing consumers at the center. He has worked in a range of industries, from media and [&hellip;]
- [Nissan India Launches Magnite Kuro Edition with Bold “The Boldest Black” Campaign](https://customerengagement.net/nissan-magnite-kuro-edition-boldest-black-campaign-india/): Nissan India unveils the Magnite Kuro Edition and its striking campaign “The Boldest Black,” highlighting the SUV’s all-black design and 5-star safety rating. Nissan India&#8216;s latest launch, the Magnite Kuro Edition, comes with a bold new campaign titled &#8220;The Boldest Black&#8221; Developed in partnership with TBWAIndia and OMD India, the campaign showcases the SUV&#8217;s unique all-black design as a strong symbol of self-expression, assurance, and distinction. This is in line with Nissan&#8217;s overarching mantra of challenging the norm and standing out from the crowd. The Magnite Kuro Edition was filmed in the peaceful and dim settings of Hanle, Ladakh. The campaign [&hellip;]
- [Tonic Worldwide Secures Digital Marketing Mandate for Pranav Constructions Limited (PCPL)](https://customerengagement.net/tonic-worldwide-digital-mandate-pranav-constructions-pcpl/): Tonic Worldwide wins the digital marketing mandate for Mumbai-based Pranav Constructions Limited (PCPL), focusing on SEO, social media, and performance marketing to amplify the real estate redevelopment brand. Tonic Worldwide has been engaged to manage all of Pranav Constructions Limited&#8217;s (PCPL) online marketing efforts. PCPL is a prominent real estate developer based in Mumbai. In this role, you will oversee social media, search engine optimization (SEO), and performance marketing. This partnership was established after a competitive pitch involving several agencies. PCPL has a reputation for completing projects on time, building quality constructions, and maintaining honesty in their work. They specialize in [&hellip;]
- [Dentsu India Launches Dentsu Podcast Network to Boost Branded Audio Content](https://customerengagement.net/dentsu-india-launches-dentsu-podcast-network/): Dentsu India introduces Dentsu Podcast Network (DPN), offering brands end-to-end podcast production and distribution to engage diverse Indian audiences through audio storytelling. Dentsu India has launched the Dentsu Podcast Network (DPN), a podcast platform designed to help businesses connect with audiences through one of India&#8217;s fastest-growing storytelling mediums. The network sees podcasts not just as a source of entertainment, but as a means to bring together people from large cities and small towns, as well as those who speak different languages and come from various age groups and backgrounds. The DPN provides businesses with everything they need to create, host, share, [&hellip;]
- [UNIQLO Launches ‘Everyday Wear for Mr. Dependable’ Campaign with Rahul Dravid](https://customerengagement.net/uniqlo-rahul-dravid-everyday-wear-campaign/): UNIQLO’s new campaign featuring Rahul Dravid highlights the LifeWear collection’s comfort and versatility, launching alongside an AR experience at the Bengaluru store. UNIQLO&#8217;s newest campaign, titled &#8220;Everyday Wear for Mr. Dependable,&#8221; features cricket star Rahul Dravid. The campaign highlights UNIQLO&#8217;s LifeWear philosophy, which focuses on creating simple, comfortable, and high-quality clothing that fits into modern life. Dravid showcases two essential pieces: the breathable AIRism Polo Shirt, which he wears as a cricket coach, and the pristine Super Non-Iron Shirt, perfect for family occasions. The advertisement employs a split-screen technique to depict both Dravid&#8217;s professional and personal life, demonstrating that UNIQLO clothing [&hellip;]
- [22feet Tribal Worldwide Strengthens Leadership with Anvita Arora and Shyam Nair](https://customerengagement.net/22feet-tribal-worldwide-anvita-arora-shyam-nair-leadership/): 22feet Tribal Worldwide appoints Anvita Arora as Vice President Mumbai and Shyam Nair as Executive Creative Director, reinforcing its creative leadership with experienced professionals. 22feet Tribal Worldwide has made its leadership team stronger by bringing back Anvita Arora as Vice President and Head of Mumbai and Shyam Nair as Executive Creative Director. Anvita and Shyam are both coming back to the firm following successful stints there. They will bring with them more knowledge and experience from working at other top creative companies. Anvita Arora has over 14 years of experience in digital, content, and strategy, working with notable brands such as [&hellip;]
- [FCB India Appoints Binay Mehra as Senior Vice President of FCB NEO](https://customerengagement.net/fcb-india-binay-mehra-appointed-senior-vice-president-fcb-neo/): FCB India has named Binay Mehra as Senior Vice President of FCB NEO. Discover his 17-year leadership journey across advertising, PepsiCo Foods, and brand building. FCB India has nominated Binay Mehra as Senior Vice President of FCB NEO. Mehra has an amazing 17-year career and has worked in many different areas, including politics, real estate, fashion, cuisine, and alcohol. FCB India has named Binay Mehra as Senior Vice President. He was in charge of FCB NEO, a division of FCB India. Mehra has had an amazing 17-year career in a wide range of fields, such as food, drinks, fashion, sports, real [&hellip;]
- [Birla Opus Paints Launches ‘Birla Opus Assurance’ Campaign Featuring Vicky Kaushal and Rashmika Mandanna](https://customerengagement.net/birla-opus-assurance-campaign-vicky-kaushal-rashmika-mandanna/): Birla Opus Paints introduces the ‘Birla Opus Assurance’ campaign with Vicky Kaushal and Rashmika Mandanna, offering India’s first one-year repainting warranty across all weather conditions. The &#8220;Birla Opus Assurance&#8221; campaign by Birla Opus Paints, a part of Aditya Birla Group&#8217;s Grasim Industries, wants to transform how people think about trust and quality in the Indian paint sector. The promotion promises to repaint your house for free for a year, no matter the weather. The &#8220;Birla Opus Assurance&#8221; campaign by Birla Opus Paints, which is part of the Aditya Birla Group&#8217;s Grasim Industries, aims to change how people think about quality and [&hellip;]
- [New Independent Creative Agency Founded by Former Ogilvy Leaders](https://customerengagement.net/colloquial-new-creative-agency-ishita-misra-pradyot-mokashi/): Colloquial, founded by Ishita Misra and Pradyot Mokashi, brings culture-driven, brand-focused advertising to India with a unique philosophy of having no voice of its own. Colloquial is a new independent creative firm in India that was started by Ishita Misra and Pradyot Mokashi, both of whom had worked with Ogilvy in the past. The agency stands apart because it has a philosophy of having &#8220;no voice of its own,&#8221; which is based on the Superb Lyrebird, a bird known for being able to copy other birds. This idea makes the agency flexible, to truly represent the voice of each business and [&hellip;]
- [Axis Bank’s ‘Hum Nahi Darte’ Campaign Celebrates Kashmir’s Spirit and Beauty](https://customerengagement.net/axis-banks-hum-nahi-darte-campaign-celebrates-kashmirs-spirit-and-beauty/): Axis Bank’s 2025 Independence Day campaign pays tribute to Kashmir’s resilience and scenic beauty, encouraging tourism and celebrating cultural heritage with the powerful #HumNahiDarte message. On Independence Day 2025, Axis Bank launched the groundbreaking campaign #HumNahiDarte (We Are Not Scared), which passionately embraces the enchanting spirit of Kashmir. This uplifting project highlights the region&#8217;s breathtaking landscapes, vibrant communities, and rich cultural heritage, encouraging everyone to connect with Kashmir on a deeper, more personal level. Created by Lowe Lintas, the advertisement is a visual celebration that showcases Kashmir&#8217;s snow-capped mountains, serene lakes, lush valleys, and bustling local markets. It emphasizes the warmth [&hellip;]
- [ACEF Asian Leaders Conference &amp; Awards 2025 to Feature Inspiring Panel on “Purpose with Impact”](https://customerengagement.net/acef-asian-leaders-conference-awards-2025-purpose-with-impact-mumbai/): Join top business, CSR, and communications leaders at the 14th ACEF Asian Leaders Conference &amp; Awards on 29th August 2025 at The Westin Garden City, Mumbai. Discover practical strategies for driving purpose and impactful outcomes. The 14th Edition of the ACEF Asian Leaders Conference &amp; Awards will convene on 29th August 2025 at The Westin Garden City, Mumbai, bringing together top business leaders, CSR visionaries, and communication experts to share strategies that drive meaningful change. A key highlight of this year’s program is the panel discussion on “Purpose with Impact”, which will explore how organizations can embed purpose into their DNA [&hellip;]
- [AdLift Drives Organic Growth for Plum: A Full-Funnel SEO and Content Marketing Strategy](https://customerengagement.net/adlift-seo-content-marketing-mandate-plum-vegan-skincare/): AdLift partners with Plum to boost organic search visibility and traffic with a comprehensive SEO and content marketing strategy for India’s leading vegan skincare brand. AdLift, a top digital marketing agency in the world and a part of Liqvd Asia, has been given the job of doing SEO and content marketing for Plum, India&#8217;s first 100% vegan, science-first skincare business. The goal of the partnership is to create a complete organic growth strategy that will help Plum&#8217;s online presence, bring in qualified visitors, and make it easier for people to find the brand through search engines. The mission includes all aspects [&hellip;]
- [Niva Bupa ‘No Freedom Sale’ Independence Day Campaign ](https://customerengagement.net/niva-bupa-no-freedom-sale-independence-day-campaign/): Discover Niva Bupa’s ‘No Freedom Sale’ Independence Day campaign, highlighting that hospital bills never come with discounts. Learn why comprehensive health insurance is true financial freedom. Niva Bupa Health Insurance has launched a unique Independence Day campaign, the &#8216;No Freedom Sale&#8216;, to prompt people to rethink the significance of health insurance in all its forms. The campaign&#8217;s distinctive angle highlights that unlike most consumer goods and services that are discounted during Independence Day sales, hospital bills are never subject to such reductions. This thought-provoking message educates Indians that true financial freedom is not a product of seasonal sales, but a result of securing Niva Bupa&#8217;s comprehensive health insurance to [&hellip;]
- [Perplexity AI Offers $34.5 Billion to Acquire Google Chrome](https://customerengagement.net/perplexity-ai-bid-google-chrome/): Perplexity AI proposes $34.5B bid to acquire Google Chrome as antitrust pressure mounts, aiming to reshape browser and AI search markets. Artificial intelligence startup Perplexity AI is making waves with its bold proposal to acquire Google&#8217;s Chrome web browser for a staggering $34.5 billion in cash. With over three billion global users, Chrome represents a prime asset, especially as Google navigates serious antitrust proceedings in the United States that could force it to divest the browser to restore competitive balance in both the browser and search markets. Valued at around $18 billion, Perplexity recognizes Chrome as a golden opportunity to accelerate [&hellip;]
- [Famous Innovations Strengthens Delhi Office with Senior Leadership Appointments](https://customerengagement.net/famous-innovations-delhi-senior-appointments/): Famous Innovations announces key senior appointments in Delhi to boost creative and strategic capabilities across advertising, FMCG, retail, and digital sectors. Famous Innovations has engaged three high-level experts to work at its Delhi office to help it become more strategic and creative. Saurabh Sabikhi is the new Executive Creative Director at Copy. He has worked with prominent agencies like JWT, Cheil, Lintas, and Media Monks for 17 years. He has made great advertising for big companies, including Amazon, Tata Tea, PepsiCo, Nestlé, Dabur, and Havells. Sabikhi thinks that every brief is a chance to craft stories that people can connect with. [&hellip;]
- [Motilal Oswal Invests Rs 400 Crore in Zepto, Boosting India’s Quick Commerce Growth](https://customerengagement.net/motilal-oswal-invests-zepto-quick-commerce-india/): Motilal Oswal Financial Services invests Rs 400 crore in Zepto in a major funding round, strengthening India’s leading quick commerce startup’s expansion and IPO plans. Motilal Oswal Financial Services has made a significant move in the market with its recent Rs 400 crore investment in Zepto, one of India&#8217;s fastest-growing quick commerce startups. This substantial secondary transaction, which follows smaller stake purchases by Elcid Investments and MapmyIndia, is a clear indicator of robust investor confidence. It values Zepto at approximately $5.9 billion and is part of a larger Rs 1,000 crore funding round aimed at boosting Zepto&#8217;s domestic ownership ahead of [&hellip;]
- [Sujata Singh Appointed President - South at Havas Media India](https://customerengagement.net/havas-media-india-sujata-singh-president-south/): Havas Media India appoints Sujata Singh as President – South to lead southern market growth across FMCG, fashion, tech, retail, and automotive. Sujata Singh is now the President of the South at Havas Media India. She will be in charge of running and growing our business in the southern part of the country. She will focus on critical areas like fashion, technology, retail, cars, and fast-moving consumer goods (FMCG). She will be based in Bengaluru and will report to Uday Mohan, who is the COO of Havas Media &amp; Havas Play India. She will also engage closely with the agency&#8217;s senior leadership team to help the business [&hellip;]
- [Pepperfry Celebrates Independence Day with Digital Film Honouring Indian Craftsmanship | Made in India Excellence](https://customerengagement.net/pepperfry-independence-day-digital-film-indian-craftsmanship/): This Independence Day, Pepperfry releases a digital film showcasing the skill, passion, and heritage of Indian craftsmanship. A tribute to artisans and ‘Made in India’ pride. This Independence Day, Pepperfry put out a beautiful digital film that honours the hard work and skill of India&#8217;s outstanding craftspeople. The movie takes viewers inside a Pepperfry factory. It shows them all the steps that go into manufacturing high-quality furniture, from choosing the best raw materials to putting on the final touches.This initiative is a sincere tribute to the skilled and diligent craftspeople who ensure that every Pepperfry product upholds global standards. It also [&hellip;]
- [Godrej Consumer Products Expands In-Housing with AI Lab &amp; Content Factory](https://customerengagement.net/godrej-consumer-ai-lab-content-factory-inhousing/): Godrej Consumer Products (GCPL) launches AI lab and content factory to boost in-house marketing, enhance agility, and reduce content production time. Godrej Consumer Products Limited (GCPL) is significantly expanding its in-house strategy in advertising and marketing. Building on the establishment of its in-house agency a few years ago, GCPL is now adding an AI lab and a content factory, initially launching these initiatives in South Africa before extending to India.GCPL already operates a media planning platform called Media Allocation and Spends Harmonisation (MASH), which supports programmatic buying in 20 countries and has raised campaign volume in India from 10 in FY21 to 30 by FY26. The [&hellip;]
- [Animesh ‘8bitThug’ Agarwal on Building S8UL, Indian Esports Growth, and Global Ambitions](https://customerengagement.net/animesh-8bitthug-agarwal-s8ul-esports-journey/): Animesh ‘8bitThug’ Agarwal shares his journey from gamer to esports leader, building S8UL and shaping India’s mobile esports future. Animesh &#8220;8bitThug&#8221; Agarwal is a pioneering figure in the Indian esports ecosystem, whose journey reflects the rise of gaming from a niche hobby to a burgeoning industry. Hailing from Guwahati, Assam, Animesh transitioned from a strong academic background in finance and accountancy to become a leading gaming entrepreneur and influencer. Inspired by global streaming icons, he leapt into content creation about eight years ago, eventually founding 8bit Creatives and S8UL, prominent organizations shaping Indian esports and creative content.Animesh&#8217;s story highlights the importance [&hellip;]
- [Wipro’s Chandrika Soap Outdoor Campaign Celebrates Double Ayurveda in Karnataka and Goa](https://customerengagement.net/wipro-chandrika-soap-double-ayurveda-campaign/): Laqshya Media Group leads Chandrika Soap’s outdoor push in Mangalore, Mysore, and Goa with eye-catching billboards and bus shelter ads in high-traffic areas. Wipro Consumer Care &amp; Lighting has launched a strategic month-long outdoor campaign for its iconic Chandrika Soap, bringing the allure of Ayurveda to key cities in Karnataka and Goa. The initiative is strategically designed to highlight the brand&#8217;s promise of &#8220;Double Ayurveda for Double Benefits&#8221;, a message that seamlessly blends tradition with the allure of modern personal care. The campaign spans high-visibility locations in Mangalore, Mysore, North Goa, and South Goa, ensuring it connects deeply with both locals and [&hellip;]
- [Connect Network Debuts AI-Powered ‘Connect Digital’ DOOH Platform with Hyperlocal Targeting &amp; Global Reach](https://customerengagement.net/connect-digital-dooh-platform-launch/): Connect Network unveils Connect Digital, an AI-powered DOOH platform offering hyperlocal targeting and access to 10M+ programmatic screens worldwide. Connect Network Inc. has unveiled Connect Digital, a next-gen Digital Out-of-Home (DOOH) division designed to merge audience intelligence, advanced AdTech, and creative innovation into one unified platform. Building on the expertise of Connect OOH, the new division gives brands access to 31 varied environments &#8211; including streets, malls, transit hubs, corporate parks, salons, pharmacies, and gyms &#8211; plus a global network of over 10 million programmatically available screens. At its core is Immersive, Connect&#8217;s proprietary AI-powered AdTech system, enabling hyperlocal targeting, real-time creative optimisation, [&hellip;]
- [WhatsApp Highlights Privacy with Message Campaign on Mumbai’s Bandra-Worli Sea Link](https://customerengagement.net/whatsapp-privacy-message-bandra-worli-sea-link/): WhatsApp’s Bandra-Worli Sea Link campaign projects strong privacy messages, reinforcing secure and private messaging with end-to-end encryption. WhatsApp recently turned Mumbai&#8217;s famous Bandra-Worli Sea Link into a moving canvas for a powerful privacy message campaign. WhatsApp and Meta used advanced projection mapping technology to show bright images on the cables of the sea link. These images included important phrases like &#8220;Message Privately&#8221; and &#8220;Even WhatsApp can&#8217;t read your private messages.&#8221; This outdoor advertising campaign visually supported WhatsApp&#8217;s main promise of safe, private messaging on a landmark that stands for connection and link. The goal of the campaign was to ease users&#8217; [&hellip;]
- [Graas.ai Raises $9 Million in Pre-Series B to Expand AI Agent Foundry for Ecommerce Automation](https://customerengagement.net/graas-ai-pre-series-b-funding-agent-foundry-ecommerce/): Graas.ai secures $9M in pre-Series B funding led by Tin Men Capital to scale its Agent Foundry platform, revolutionizing ecommerce automation in India and SEA. Graas.ai is a Singapore-based ecommerce technology startup that started in 2022. It has successfully raised $9 million in a pre-Series B funding round led by Tin Men Capital, with help from Incred Wealth, Orzon Ventures, Integra Partners, and Yuj Ventures. This new money is meant to help Graas.ai&#8217;s own platform, Agent Foundry, grow faster in India and Southeast Asia. Agent Foundry is a new platform that lets you create self-driving AI agents that can help ecommerce [&hellip;]
- [Wondrlab Appoints Hemant Shringy as Chief Creative Officer and Managing Partner](https://customerengagement.net/wondrlab-hemant-shringy-chief-creative-officer/): Wondrlab strengthens leadership with Hemant Shringy as Chief Creative Officer, boosting creativity and AI-driven marketing in India’s martech space. Wondrlab, India&#8217;s first platform-first martech network, has named Hemant Shringy as Chief Creative Officer and Managing Partner. This will help the network&#8217;s goal of building a creativity-led marketing ecosystem that reaches around the world. Shringy has worked for more than 20 years at top agencies like FCB, BBDO, Ogilvy, and DDB, where he won many awards. His leadership has led to famous campaigns for Indian and international brands like Ariel, Whisper, WhatsApp, Visa, Amul, Tata Motors, and Star Sports. As the new [&hellip;]
- [Schneider Electric India Launches ‘Bring Home the Smart’ Campaign with LEO India](https://customerengagement.net/schneider-electric-bring-home-the-smart-campaign-india/): Schneider Electric India teams up with LEO India for ‘Bring Home the Smart’ campaign, showcasing innovative smart home products like Miluz Zeta and Wiser. Schneider Electric India and LEO India have teamed up to launch the &#8220;Bring Home the Smart&#8221; brand campaign, which is meant to show off the company&#8217;s cutting-edge smart home products. This campaign is all about adding smart, stylish, eco-friendly, and safe technology to Indian homes to meet the changing needs of modern homeowners. The campaign focusses on three main products: the Miluz Zeta switches with an Air Quality Indicator (AQI), the Miluz Zeta motion-sensing LED footlamps, and [&hellip;]
- [Dashverse Raises $13M Series A to Revolutionize AI-Powered Mobile Storytelling](https://customerengagement.net/dashverse-series-a-ai-mobile-entertainment/): Dashverse secures $13M Series A led by Peak XV Partners to scale its AI-driven mobile-first entertainment platform including DashReels and Frameo.AI. Dashverse, an AI-powered entertainment startup, has raised $13 million in Series A funding led by Peak XV Partners, with participation from Z47 (formerly Matrix Partners India) and Stellaris Venture Partners. Founded in 2023 in Bengaluru by Sanidhya Narain, Lalith Gudipati, and Soumyadeep Mukherjee, Dashverse focuses on mobile-first AI platforms that allow creators to develop, publish, and monetise original stories. Its ecosystem includes DashReels, a microdrama app with over 5 million downloads in its first month; Frameo.AI, a generative video studio; [&hellip;]
- [Verve Media Partners with The Game Palacio for Local SEO to Boost Luxury Entertainment Presence](https://customerengagement.net/verve-media-local-seo-the-game-palacio/): Verve Media secures local SEO mandate for The Game Palacio, enhancing digital visibility for luxury entertainment venues across India’s key cities. Verve Media, a top digital marketing agency, has been chosen as The Game Palacio&#8217;s Local SEO partner. The Game Palacio is one of India&#8217;s fastest-growing luxury entertainment destinations. Verve Media will be in charge of the local SEO strategy for The Game Palacio&#8217;s main venues in major cities like Mumbai, Pune, Delhi, Chandigarh, Hyderabad, and Noida as part of this mandate. The agency&#8217;s main goal is to improve the brand&#8217;s online presence in the area by using location-based keyword optimisation, [&hellip;]
- [Infectious Advertising Strengthens Leadership with Divesh Mehta and Kiran Salkar Appointments](https://customerengagement.net/infectious-advertising-divesh-mehta-kiran-salkar-leadership/): Infectious Advertising expands leadership with Divesh Mehta as AVP Planning and Kiran Salkar as Creative Director, boosting strategy and creativity. Infectious Advertising, a top independent creative agency based in Mumbai, has added to its leadership team by hiring Divesh Mehta as Associate Vice President of Planning and Kiran Salkar as Creative Director of Art. These strategic additions show that the agency is focused on improving both its strategic planning skills and its creative output so that it can better serve its growing client base. Divesh Mehta has almost 15 years of experience in a wide range of fields, including #BFSI, #finance, [&hellip;]
- [Center Fresh Launches ‘Dimaag Pe Rakhe Lagaam’ Campaign to Tackle Overthinking](https://customerengagement.net/center-fresh-dimaag-pe-rakhe-lagaam-campaign/): Center Fresh’s new ‘Dimaag Pe Rakhe Lagaam’ campaign humorously tackles overthinking, offering a refreshing mental pause with its minty burst. The latest campaign from Centre Fresh, one of India&#8217;s most popular chewing gum brands from Perfetti Van Melle India, is called &#8220;Dimaag Pe Rakhe Lagaam.&#8221; It hits at the heart of a problem that everyone has these days: overthinking. The Centre Fresh India Overthinking Report, which was made with YouGov, found that a shocking 81% of Indians spend more than three hours a day stuck in mental spirals and second-guessing small decisions like what to eat and how to respond to [&hellip;]
- [Vijay Deverakonda Joins House of McDowell’s Soda as Brand Ambassador for ‘Yaari’ Campaign](https://customerengagement.net/vijay-deverakonda-mcdowells-soda-yaari-campaign/): Vijay Deverakonda joins House of McDowell’s Soda with Kartik Aaryan for the ‘Yaari’ campaign, celebrating genuine friendships across India. House of McDowell’s Soda has welcomed popular actor Vijay Deverakonda as its newest brand ambassador, joining longtime ambassador Kartik Aaryan in a campaign centered around the theme of friendship, branded as &#8220;Yaari.&#8221; Known for hit films like Liger, Pelli Choopulu, and Arjun Reddy, Vijay brings his widespread appeal, particularly among South Indian audiences, to the brand. His fresh energy and charisma are set to strengthen the brand&#8217;s connection with Gen Z and millennial consumers across India. Varun Koorichh, vice president and portfolio [&hellip;]
- [cult Celebrates National Lazy Day with ‘Do Nothing Class’ Promoting Rest and Recovery](https://customerengagement.net/cult-do-nothing-class-national-lazy-day/): cult marks National Lazy Day with a unique ‘Do Nothing Class’, highlighting the importance of rest and recovery in fitness routines. cult, India’s leading fitness and wellness platform, has launched a unique and timely campaign titled&nbsp;‘cult Do Nothing Class’&nbsp;in celebration of National Lazy Day. This creative initiative aims to highlight a critical yet often overlooked aspect of fitness: the importance of intentional rest and recovery in achieving real progress. In today’s fast-paced world where fitness is often associated with relentless activity and constant tracking of workouts, steps, and personal bests, cult’s campaign presses pause to remind people that rest is just [&hellip;]
- [Kotak Securities Appoints Devang Manseta as Vice President Marketing](https://customerengagement.net/devang-manseta-kotak-securities-vp-marketing/): Devang Manseta joins Kotak Securities as VP Marketing, bringing 12+ years of digital marketing expertise to strengthen BFSI growth and brand presence. Devang Manseta has joined Kotak Securities as Vice President of Marketing, marking a significant milestone in his accomplished career in digital marketing and SEO. With over 12 years of extensive experience, Manseta brings a wealth of expertise in growth strategies, content marketing, and performance-driven campaigns across various industries including #BFSI, #NBFC, #travel, #healthcare, and #technology. Before his appointment at Kotak Securities in August 2025, Manseta served as Associate Director of SEO, Growth &amp; Marketing at Upstox, where he played [&hellip;]
- [Abhishek Sawant Promoted to Director &amp; Lead of Talent Acquisition at Publicis Groupe](https://customerengagement.net/abhishek-sawant-publicis-groupe-promotion/): Learn about Abhishek Sawant&#8217;s new role as Director &amp; Lead of Talent Acquisition at Publicis Groupe and his impact on recruitment excellence. Publicis Groupe has recently promoted Abhishek Sawant to the position of Director &amp; Lead – Talent Acquisition, marking an important progression in his career with this global advertising and communications powerhouse. In this new role, Sawant will lead strategic hiring initiatives across Publicis and MSL, focusing on building high-performance teams and attracting top talent in the industry. His leadership has been pivotal in enhancing the company&#8217;s recruitment standards and ensuring the hiring strategies stay aligned with the dynamic market [&hellip;]
- [TBWA\India Names Anirban Mozumdar as Chief Strategy Officer](https://customerengagement.net/tbwa-india-anirban-mozumdar-chief-strategy-officer/): TBWA\India appoints Anirban Mozumdar as Chief Strategy Officer, bringing 28 years of expertise in brand strategy, disruption, and innovation. TBWA\India has announced the appointment of Anirban Mozumdar as its new Chief Strategy Officer, bringing nearly three decades of extensive experience in branding, advertising, and communications. Mozumdar joins the agency with a 28-year career that encompasses a wide range of roles, including account management, strategic leadership, and entrepreneurship. Before joining TBWA\India, Mozumdar held significant positions such as Chief Strategy Officer at Havas India, where he managed brand strategies for major clients like Reckitt and Burger King. He has also led notable campaigns [&hellip;]
- [Rohit Salian Joins FTA Global as Vice President, Leads Brand Strategy and Creative Labs Division](https://customerengagement.net/rohit-salian-fta-global-brand-strategy/): FTA Global appoints Rohit Salian as Vice President to lead Brand Strategy and Creative Labs, redefining digital storytelling with AI-powered solutions. Rohit Salian has been appointed as Vice President – Brand and Strategy at FTA Global, where he also leads the Creative Labs division. This appointment represents a significant advancement for both Salian and FTA Global, positioning the company at the forefront of innovative brand storytelling by merging human creativity with artificial intelligence (AI). With over 12 years of experience in creative advertising and brand building, Rohit brings a wealth of expertise from top multinational agencies and rapidly growing digital-first companies. [&hellip;]
- [KBC Season 17 Returns with 26 Sponsors: Celebrating 25 Years of the Iconic Quiz Show](https://customerengagement.net/kbc-season17-26-sponsors-2025/): KBC Season 17, hosted by Amitabh Bachchan, kicks off with 26 sponsors, marking 25 years of India’s favorite quiz show on Sony Entertainment Television. Kaun Banega Crorepati (KBC) Season 17 has made a grand return to Indian television, premiering on August 11, 2025, with an impressive roster of 26 sponsors backing the iconic quiz show. This milestone season celebrates 25 years of KBC, reinforcing its position as a culturally significant and trusted platform for knowledge and empowerment. The new season is supported by major brands, with Maruti Suzuki and the Aditya Birla Group joining as Co-Presenting Sponsors. The State Bank of [&hellip;]
- [BirlaNu Launches Leakproof Pipes Campaign Showcasing TruFiT Technology and Sustainable Innovation](https://customerengagement.net/birlanu-leakproof-pipes-trufit-campaign/): BirlaNu launches a new campaign promoting TruFiT Technology for leakproof pipes, combining durability, trust, and eco-friendly plumbing solutions in India. BirlaNu, a leading name in building materials and part of the CKA Birla Group, has launched a compelling new brand campaign centered on the promise of &#8220;Infinite peace of mind with BirlaNu Leakproof Pipes.&#8221; Tackling the common and frustrating issue of leakage, the campaign positions BirlaNu’s Leakproof Pipes as the ultimate solution for secure, long-lasting plumbing systems that homeowners and professionals can rely on. At the core of BirlaNu’s innovation is its proprietary TruFiT Technology, a precision manufacturing process combining advanced [&hellip;]
- [Yezdi Nagporewalla Re-appointed CEO of KPMG India](https://customerengagement.net/yezdi-nagporewalla-reappointed-ceo-kpmg-india/): KPMG India reappoints Yezdi Nagporewalla as CEO for second three-year term beginning February 2027, focusing on client trust, innovation, and sustained growth. Leadership doesn’t just drive numbers it inspires confidence and shapes the future. Yezdi Nagporewalla’s re-appointment as CEO of KPMG in India isn’t just another corporate announcement, it’s a testament to the trust and admiration he’s earned from his colleagues and clients over the years. Behind his strategic focus and impressive growth figures lies a leader deeply committed to building relationships rooted in integrity. Colleagues know Yezdi not only as a sharp decision-maker but also as a mentor who listens, [&hellip;]
- [Motilal Oswal Mutual Fund (‘MF’) launches Raksha Bandhan campaign with a Refreshing take on Rituals, Relationships, and Returns](https://customerengagement.net/motilal-oswal-mutual-fund-raksha-bandhan-campaign/): Celebrate Raksha Bandhan with Motilal Oswal Mutual Fund’s new campaign linking sibling bonds with disciplined SIP investing. Discover how traditions and financial habits shape lasting growth. Motilal Oswal Mutual Fund has launched a festive campaign celebrating Raksha Bandhan that highlights the emotional bond between siblings while drawing a thoughtful parallel between traditional rituals and disciplined financial habits like Systematic Investment Plans (SIPs). Set in a relatable middle-class household, the film captures the heart-warming banter between a doting mother and her inquisitive son, highlighting a witty yet emotional contrast between an annual ritual of love and a monthly habit of investing – [&hellip;]
- [Shah Rukh Khan Becomes Zomato Brand Ambassador](https://customerengagement.net/shah-rukh-khan-zomato-brand-ambassador-fuel-your-hustle/): Zomato teams up with Shah Rukh Khan for its “Fuel Your Hustle” campaign, celebrating grit, ambition, and a love for food through TV, digital, and outdoor ads. Zomato, India’s leading food delivery platform, has set a new benchmark in brand partnerships by onboarding Bollywood legend Shah Rukh Khan as its official brand ambassador. The collaboration is aligned with Zomato’s dynamic image and its commitment to bringing innovation and energy to the food delivery sector. The partnership was unveiled with Zomato’s latest campaign, “Fuel Your Hustle.” More than a typical promotional initiative, the campaign celebrates the grit and determination that drive success, [&hellip;]
- [14th ACEF Asian Leaders Panel 2025: Insights from Marketing Leading Innovators](https://customerengagement.net/14th-acef-asian-leaders-conference-2025-panelists/): Join the 14th ACEF Asian Leaders Conference &amp; Awards on August 29, 2025, in Mumbai. Explore “Brand Purpose to Brand Power” with top marketing leaders, panel discussions, and networking. The 14th Edition of the ACEF Asian Leaders Conference &amp; Awards returns on 29th August 2025 at The Westin Garden City, Mumbai, bringing together some of the most respected leaders in marketing, brand strategy, and client engagement. This year’s thought-provoking panel discussion, “Brand Purpose to Brand Power: Crafting Value-Driven Marketing in a Noisy World”, will explore how brands can move beyond purpose statements to deliver measurable impact, authenticity, and long-term consumer trust [&hellip;]
- [NDTV Appoints Anupam Srivastava as Chief Executive Producer](https://customerengagement.net/ndtv-appoints-anupam-srivastava-chief-executive-producer/): Anupam Srivastava joins NDTV India and regional channels as Chief Executive Producer, bringing 20+ years of broadcast journalism expertise to enhance content strategy and regional storytelling. NDTV has recently welcomed Anupam Srivastava as the new Chief Executive Producer for NDTV India and its regional channels a strategic leadership move aimed at elevating the quality and reach of its broadcast journalism across diverse Indian audiences. Bringing Two Decades of Broadcast Journalism Expertise With over 20 years in the media industry, Anupam Srivastava is a seasoned professional renowned for his deep expertise in factual storytelling and channel operations. His impressive portfolio includes producing [&hellip;]
- [JSW MG Motor India Launches "EV Sahi Hai" Campaign to Boost Electric Vehicle Adoption in India](https://customerengagement.net/ev-sahi-hai-campaign-jsw-mg-motor-india/): Discover how JSW MG Motor India&#8217;s &#8220;EV Sahi Hai&#8221; campaign is transforming electric vehicle awareness with real user stories, celebrity endorsements, and expert insights. Learn why EVs are the future of clean mobility in India. Electric vehicles (EVs) are becoming more popular all over the world. In India, a groundbreaking project is about to speed up the move towards clean transportation. The &#8220;EV Sahi Hai&#8221; awareness campaign from JSW MG Motor India is meant to clear up misconceptions and build trust in electric vehicles. There are two powerful phases to the campaign. The first phase includes ten interesting films that tell [&hellip;]
- [Heartfelt Raksha Bandhan 2025 Campaigns Celebrating Modern Sibling Bonds](https://customerengagement.net/raksha-bandhan-2025-emotional-campaigns-mobikwik-fnp-instamart-dabur/): Explore Raksha Bandhan 2025 campaigns by (love that transcends physical distanc) MobiKwik, (unwavering protection) Instamart, (technology-powered togetherness overcoming miles) FNP, and (unspoken lifelong support) Dabur Real celebrating love beyond distance with digital and AI innovations. 1. MobiKwik’s #TraditionSeHatke Campaign MobiKwik’s #TraditionSeHatke campaign offers a heartfelt reimagination of Raksha Bandhan, emphasizing the modern sibling bond grounded in gratitude, equality, and mutual support. Through a touching film, it showcases a brother writing a thank-you letter to his sister, recognizing her as his motivator and biggest cheerleader. The story culminates with the brother gifting her 100% pure Digital Gold via the MobiKwik app a [&hellip;]
- [Skydance Media Completes $8 Billion Acquisition of Paramount, Ushering New Era in Entertainment](https://customerengagement.net/skydance-paramount-acquisition/): Skydance merges with Paramount to create a streaming and production powerhouse blending Hollywood legacy with cutting-edge innovation. In a game-changing move, Skydance Media recently completed its $8 billion acquisition of Paramount Global, bringing together two forces of storytelling, one steeped in over a century of Hollywood legacy, and the other driven by fresh, innovative spirit. Now operating as Paramount, a Skydance Corporation, this new powerhouse is set to redefine how stories are created and enjoyed around the world. This isn’t just a business merger, it’s a blending of tradition and technology, old-school magic with new-age creativity. Paramount’s rich history of iconic [&hellip;]
- [Volini Reimagines ‘Uparna’ to Provide Pain Relief Support During Pandharpur Wari Pilgrimage](https://customerengagement.net/volini-uparna-pain-relief-pilgrimage/): Volini blends tradition and care by adding pain relief functionality to the Warkaris’ Uparna, easing muscle and joint pain on their 21-day spiritual journey. Volini, a well-known pain relief brand from Sun Pharmaceutical Industries, has beautifully reimagined the traditional “Uparna” worn by the Warkaris during their annual Pandharpur Wari pilgrimage. For centuries, this simple cloth has symbolized support, resilience, and faith for millions of pilgrims trekking 250 kilometers over 21 days. Now, Volini has added a thoughtful twist a specially designed sleeve that holds a tube of Volini Gel, providing instant relief for muscle and joint pain right where it’s most [&hellip;]
- [Levi Strauss &amp; Co. Appoints Hiren Gor as Managing Director for for South Asia, Middle East &amp; Africa](https://customerengagement.net/hiren-gor-md-levi-strauss-co-samea/): Levi Strauss &amp; Co. names Hiren Gor as MD for SAMEA region, boosting leadership for growth across South Asia, Middle East, and Africa markets. Levi Strauss &amp; Co. has appointed Hiren Gor as the new Managing Director (MD) for South Asia, Middle East, and Africa (SAMEA), effective immediately. This expanded role places Gor at the helm of one of the company’s most strategically important regions, overseeing operations across diverse and fast-growing markets including South Asia, the Middle East, and Sub-Saharan Africa. Hiren Gor is a seasoned Levi’s executive with 16 years of experience at the brand. He was previously the General [&hellip;]
- [Sunil Kumaran Appointed as CEO of BIG FM](https://customerengagement.net/sunil-kumaran-ceo-big-fm/): BIG FM names Sunil Kumaran CEO as it embarks on a multimedia evolution under Sapphire Media’s leadership in 2025 BIG FM, one of India’s leading radio networks now under the Sapphire Media, has appointed Sunil Kumaran as its new Chief Executive Officer (CEO). With more than 25 years of experience in media and communications, and over 14 years with BIG FM, Sunil steps into this top role after a longstanding tenure that saw him in positions such as Chief Operating Officer and Chief Brand &amp; Digital Officer. This leadership transition follows Sapphire Media’s recent acquisition of Reliance Broadcast Network through the [&hellip;]
- [MobiKwik’s #TraditionSeHatke Campaign Redefines Raksha Bandhan with Modern Sibling Love and Digital Gold](https://customerengagement.net/mobikwik-traditionsehatke-raksha-bandhan/): Celebrate Raksha Bandhan 2025 with MobiKwik’s #TraditionSeHatke campaign celebrating gratitude, equality, and Digital Gold gifting between siblings. MobiKwik’s #TraditionSeHatke campaign beautifully reimagines Raksha Bandhan, moving beyond the usual stories of brothers protecting sisters. This time, it shines a light on the evolving bond between siblings one built on gratitude, equality, and genuine support. In the campaign’s heartfelt film, a brother pens an emotional thank-you letter to his sister, recognizing her not just as a sibling but as his motivator, confidante, and biggest cheerleader through life’s ups and downs. Instead of the traditional gifts or cash, he chooses to gift her Digital [&hellip;]
- [Joydeep Saha Appointed MD &amp; CEO of ManipalCigna](https://customerengagement.net/joydeep-saha-appointed-md-ceo-manipalcigna/): Joydeep Saha joins ManipalCigna as MD &amp; CEO, bringing over 20 years of insurance expertise to drive customer-centric growth and digital transformation. Joydeep Saha has been appointed as the Managing Director and Chief Executive Officer (MD &amp; CEO) of ManipalCigna Health Insurance Company Ltd. With over 20 years of experience in the insurance sector, especially in health and general insurance, Joydeep brings deep expertise in actuarial science, product development, reinsurance, analytics, and group underwriting. He holds the distinction of being a qualified actuary and has served in key leadership roles at ManipalCigna since 2019, as well as at other reputed insurance [&hellip;]
- [Kyunki Saas Bhi Kabhi Bahu Thi Breaks Records with 1.6 Billion Minutes Watch Time in Launch Week](https://customerengagement.net/kyunki-saas-bhi-kabhi-bahu-thi-watch-time-record/): The iconic show Kyunki Saas Bhi Kabhi Bahu Thi achieves over 1.6 billion minutes watch time during launch week on Star Plus and JioHotstar, setting new records. The iconic Indian television show &#8220;Kyunki Saas Bhi Kabhi Bahu Thi&#8221; made a spectacular comeback on July 29, garnering an unprecedented 1.659 billion minutes of watch time during its launch week across Star Plus and the streaming platform JioHotstar. This remarkable achievement marks the biggest launch for a GEC (General Entertainment Channel) fiction series in the last five years, breaking viewership records on both traditional and digital platforms. Within the first four days, Star [&hellip;]
- [Hansveen Kaur Appointed VP Brand Marketing at eGenome.ai &amp; B’spoke Wellness](https://customerengagement.net/hansveen-kaur-vp-brand-marketing-egenome-bspoke/): Hansveen Kaur joins eGenome.ai and B’spoke Wellness as VP Brand Marketing to lead growth and innovation in AI-powered healthcare brands. Hansveen Kaur has been appointed as Vice President – Brand Marketing for both eGenome.ai, an AI-powered preventive healthcare platform, and B’spoke Wellness, its consumer-facing brand. In this role, she will be responsible for overseeing brand strategy and leading marketing initiatives to scale both ventures. Kaur announced her new position on LinkedIn, expressing enthusiasm for the fresh challenges in the evolving healthcare sector. She brings over 19 years of marketing experience to her new role, with a strong background in brand management [&hellip;]
- [Forbes honoured Anchal Sharma partners with OneXtel Communication](https://customerengagement.net/anchal-sharma-joins-onextel-healthcare-advisory/): Forbes honoured Anchal Sharma partners with OneXtel Communications to drive patient-driven healthcare communications and authentic engagement in India’s health sector. OneXtel Communication, a prominent leader in digital communications, has made a strategic move to strengthen its healthcare division by welcoming Anchal Sharma as an advisory member. Anchal is no stranger to inspiring change in addition to being recognized by Forbes for her contributions as a social innovator, she’s also the founder of the CanHeal Community and a stage-3 breast cancer survivor herself. This appointment signals a fresh, people-centered direction for OneXtel’s healthcare communications. Anchal will bring her unique perspective as a [&hellip;]
- [Alt’s New Campaign with Chess Champion Gukesh Advocates Portfolio Diversification](https://customerengagement.net/alt-campaign-gukesh-portfolio-diversification/): Alt’s digital campaign featuring World Chess Champion Gukesh promotes diversified portfolios using alternative investments like real estate and AIF funds. Alt, India’s premier platform for alternative investments, has launched an innovative digital campaign featuring the youngest world chess champion, Gukesh D. The campaign, titled &#8220;Zugzwang-Proof Your Portfolio,&#8221; draws a compelling analogy between chess strategy and financial investment, focusing on the critical importance of portfolio diversification. In chess, the term &#8220;zugzwang&#8221; refers to a position where a player is compelled to make a move that worsens their situation, often leading to a losing position. Alt uses this concept metaphorically to highlight the [&hellip;]
- [Réal’s Raksha Bandhan 2025 Campaign Celebrates Silent Support and Deep Sibling Love](https://customerengagement.net/real-raksha-bandhan-2025-sibling-love-campaign/): Dabur Réal’s heartfelt Raksha Bandhan 2025 campaign highlights the power of silent support and unspoken sibling love in a touching festive message. This Raksha Bandhan, Réal, Dabur India’s leading fruit juice brand, celebrates the subtle yet powerful bond of sibling love and silent support. Their heartfelt campaign, titled “Bin Bole Jo Saath Nibhaye, Woh Rishta Réal Kehlaye,” beautifully captures the unspoken gestures of brothers who may not always express their affection loudly but show their love1 in meaningful, quiet ways. The campaign tells relatable stories of siblings whose love and care speak louder than words. It highlights moments where brothers stand [&hellip;]
- [OpenAI Appoints PHD as Global Media Agency](https://customerengagement.net/openai-appoints-phd-global-media-agency-2025/): OpenAI partners with PHD as global media agency, boosting marketing efforts for ChatGPT and expanding consumer reach worldwide. OpenAI has appointed PHD, part of Omnicom Media Group, as its first-ever global media agency of record (AOR). This marks a significant shift in OpenAI’s marketing strategy as the company moves beyond enterprise-focused efforts to aggressively scale its consumer-facing brand presence worldwide. PHD will oversee media planning and buying across global markets, managing a robust, data-driven media strategy to support OpenAI’s expanding product portfolio and consumer campaigns. The partnership follows OpenAI’s earlier collaboration with PHD on a digital and social campaign promoting ChatGPT [&hellip;]
- [Hashtag Orange Awarded Digital Marketing Mandate for Aparna Venster and Okotech](https://customerengagement.net/hashtag-orange-digital-mandate-aparna-venster-okotech/): Hashtag Orange partners with Aparna Venster and Okotech to implement integrated digital marketing strategies including SEO, social media, and performance marketing across India Hashtag Orange, an integrated digital agency, has been hired to handle the digital marketing for Aparna Venster and Okotech, two of Aparna Enterprises&#8217; most important UPVC brands. Aparna Enterprises has been a major player in India&#8217;s construction industry for over 30 years. Hashtag Orange will work with these Hyderabad-based brands to help them grow their national presence beyond South India. They will do this by implementing a full range of digital strategies, such as social media strategy, SEO, [&hellip;]
- [Solitario Diamonds and YAAP Digital Collaborate for Brand and Packaging Refresh](https://customerengagement.net/solitario-diamonds-yaap-digital-brand-packaging-refresh/): Solitario Diamonds teams up with YAAP Digital to revamp its brand and packaging, reinforcing its position as a leader in premium lab-grown diamonds and conscious luxury. Ricky Vasandani and actor-entrepreneur Vivek Anand Oberoi started Solitario Diamonds, a high-end brand of lab-grown diamonds. The company has teamed up with YAAP Digital to give its brand and packaging a complete makeover. As Solitario expands its retail presence across India and some international markets, this partnership is an important part of the company&#8217;s overall growth strategy. Solitario started in 2022 and quickly became known for its focus on &#8220;conscious luxury,&#8221; which combines ethics, style, [&hellip;]
- [SuperGaming Raises $15M Series B Funding Led by Skycatcher and Steadview Capital to Fuel Global Expansion](https://customerengagement.net/supergaming-series-b-funding-2025/): SuperGaming secures $15M in Series B funding to accelerate Indus Battle Royale’s international rollout and expand its cloud gaming platform. SuperGaming, a Pune-based game development studio, has successfully raised $15 million in a Series B funding round led by existing investors Skycatcher and Steadview Capital, bringing the company&#8217;s valuation to $100 million. This funding round included participation from a wide range of global strategic investors such as a16z Speedrun, Bandai Namco 021 Fund, Polygon Ventures, Neowiz, and others active in the Web3 and gaming ecosystems. The fresh capital will be primarily used to accelerate the global expansion of SuperGaming’s flagship title, [&hellip;]
- [Manav Parekh Appointed EVP Creative at Only Much Louder ](https://customerengagement.net/manav-parekh-appointed-evp-creative-only-much-louder/): Only Much Louder promotes Manav Parekh as EVP Creative, leveraging his 17+ years of experience to lead creative strategy and brand storytelling. Only Much Louder (OML), a well-known Indian creative and entertainment company, has named Manav Parekh the new Executive Vice President – Creative. Before joining OML in 2021, Parekh was the Senior Vice President and Executive Creative Director. Over the years, he has been an important part of OML&#8217;s creative strategy and brand storytelling for all of its different types of content, such as branded content, digital IPs, and talent-led campaigns. In his new job, Parekh will still be in [&hellip;]
- [NODWIN Gaming Extends Ticketing Partnership with District by Zomato for Comic Con, NH7, DreamHack](https://customerengagement.net/nodwin-gaming-district-zomato-ticketing-partnership/): NODWIN Gaming and District by Zomato have worked together again, this time for another year of ticketing. This partnership will keep helping some of India&#8217;s most popular events for young people, like Comic Con India, NH7 Weekender, and DreamHack India. NODWIN is dedicated to making fun entertainment for young people, and these events include a wide range of interests, from pop culture and music festivals to cosplay and esports. District by Zomato is still the best place to buy tickets, giving fans an easy and quick way to get their spots at these big events. The partnership shows how well the [&hellip;]
- [FanCode Secures Exclusive Rights to FIBA Asia Cup 2025 in India](https://customerengagement.net/fancode-fiba-asia-cup-2025-india/): FanCode secures exclusive TV and digital rights for the FIBA Asia Cup 2025, offering live streaming of India’s matches and all tournament action across multiple platforms. FanCode, the leading sports streaming platform in India, has officially acquired exclusive television and digital rights for the upcoming FIBA Asia Cup 2025 scheduled from August 5 to 17. This landmark acquisition ensures that basketball fans across India will have uninterrupted access to live coverage of one of Asia’s most prestigious basketball tournaments featuring top teams from across the continent and Oceania. The tournament holds special significance for Indian basketball enthusiasts as the national team [&hellip;]
- [JCDecaux &amp; VIOOH Launch Programmatic DOOH at Bengaluru Airport](https://customerengagement.net/jcdecaux-programmatic-dooh-bengaluru-airpor/): JCDecaux India and VIOOH introduce programmatic DOOH advertising at Bengaluru&#8217;s Kempegowda International Airport, offering brands precise, data-driven campaigns on 64 digital screens with access to over 41 million monthly impressions and 41.88 million annual passengers. JCDecaux India has taken a significant leap forward in the digital out-of-home (DOOH) advertising sphere by partnering with VIOOH, a leading global supply-side platform (SSP), to introduce programmatic advertising at Bengaluru’s Kempegowda International Airport. This marks a milestone for India’s advertising industry, blending advanced technology with one of the nation’s fastest-growing transport hubs to deliver cutting-edge, data-driven campaigns for brands. The collaboration enables programmatic buying of [&hellip;]
- [Ranbir Kapoor Invests in Prozo to Accelerate Supply Chain Innovation](https://customerengagement.net/ranbir-kapoor-invests-prozo-supply-chain-india/): Ranbir Kapoor invests in Prozo, a tech-driven supply chain platform in India, accelerating scalable logistics innovation and e-commerce fulfillment. Bollywood actor and entrepreneur Ranbir Kapoor has made a strategic investment in Prozo, India’s rapidly scaling tech-enabled supply chain platform, underscoring the growing appeal of backend infrastructure solutions in the country’s booming consumer sector. Kapoor’s backing comes on the heels of his prior investments in innovative ventures such as ARKS and Mumbai City FC, shedding light on his deepening interest in scalable, tech-driven business models. Founded by Dr. Ashvini Jakhar, a former Naval doctor and McKinsey consultant, Prozo delivers a full-stack, integrated [&hellip;]
- [GOBOULT Rebrands: Premium Wearables &amp; Global Expansion Ahead](https://customerengagement.net/goboult-premium-wearables-rebrand/): GOBOULT, formerly Boult, rebrands with a focus on premium wearables, tech innovation, and global expansion. The Indian brand plans major retail growth and AI-driven products targeting Gen Z and international markets. Boult, a prominent Indian wearables brand, has successfully rebranded as GOBOULT, reflecting a comprehensive transformation in its business strategy, brand identity, and market ambitions. This rebrand comes at a time when the wearable tech sector is witnessing rapid growth fueled by tech-savvy and fashion-conscious consumers, especially among younger demographics. The new brand name GOBOULT symbolizes speed, ambition, and forward movement, capturing the essence of the company’s renewed focus on innovation [&hellip;]
- [CustomerEngagement.net Partners with ACEF to Power the Social Media Excellence Awards 2025](https://customerengagement.net/acef-social-media-excellence-awards-2025/): CustomerEngagement.net is the Digital &amp; Online Media Partner for ACEF Social Media Excellence Awards 2025, Mumbai. Explore nomination deadlines, award categories, and how brands excel through social media innovation. Mumbai, India –  customerengagement.net, a leading platform dedicated to showcasing innovations and insights in marketing, branding, and customer engagement, is proud to announce its association with the prestigious ACEF Social Media Excellence Awards 2025, scheduled for November 2025 in Mumbai. As the official Digital &amp; Online Media Partner, CustomerEngagement.net will amplify the voice of the awards by covering key highlights including jury announcements, campaign features, speaker spotlights, and interviews with winners – [&hellip;]
- [Arjun Singh Leads Domino’s India Marketing: New DGM at Jubilant FoodWorks](https://customerengagement.net/arjun-singh-dgm-dominos-jubilant-foodwork/): Arjun Singh promoted to Deputy General Manager – Brand Marketing at Jubilant FoodWorks Ltd., driving innovative campaigns for Domino’s India, leveraging digital and influencer marketing and data-driven strategies. Jubilant FoodWorks Ltd., the master franchisee for Domino&#8217;s Pizza in India and a big player in the QSR market, just made Arjun Singh &#8211; Deputy General Manager of Brand Marketing. This promotion is a recognition of Arjun&#8217;s great work on brand building, digital innovation, and getting customers involved since he started working for the company in May 2022. Arjun has had a successful time at Jubilant FoodWorks, where he has led high-impact campaigns [&hellip;]
- [21N78E Strengthens Digital Offerings with Postcard Media Acquisition](https://customerengagement.net/21n78e-acquires-postcard-media-india/): 21N78E acquires Postcard Media, merging ecosystem-led strategy with creative digital marketing to offer integrated brand solutions in India. 21N78E Creative Labs, a leading ecosystem-led brand solutions agency, has announced the acquisition of Postcard Media, a creative agency renowned for its expertise in digital marketing, content strategy, and corporate communication. This strategic move brings together two innovative teams to build a stronger integrated communications offering for clients across industries. The acquisition is set to combine 21N78E’s strengths in ecosystem thinking, strategic consulting, and tech-driven “phygital” innovation with Postcard Media’s creative prowess in storytelling, social media marketing, and internal communications. Over the last [&hellip;]
- [WPP Media Names Sairam Ranganathan Head of Commerce India](https://customerengagement.net/wpp-media-sairam-ranganathan-commerce-india/): WPP Media appoints Sairam Ranganathan as Head of Commerce India, reinforcing its digital and e-commerce leadership in the rapidly evolving Indian market. WPP Media has named Sairam Ranganathan as the new Head of Commerce for its operations in India. This is a big step for the group as it focusses on the country&#8217;s fast-growing digital and e-commerce market. WPP Media made this leadership change public on its official LinkedIn page. This shows how important it is for the company to strengthen its skills in India&#8217;s fast-changing online market. Sairam Ranganathan has a lot of experience in digital and commerce that will [&hellip;]
- [How Content AI is Transforming Content Marketing Workflows in 2025](https://customerengagement.net/content-ai-transforming-content-marketing-workflows-2025/): Explore the transformative impact of Content AI on content marketing workflows in 2025, including faster creation, hyper-personalization, consistency, optimization, and operational efficiency. Content marketing has always been a changing field, but the arrival of advanced Content AI tools is changing the way marketers make, improve, and share content in a big way. In 2025, Content AI is more than just a buzzword; it&#8217;s an important part of making marketing workflows more efficient, personalised, and effective. Here&#8217;s how new Content AI tools are changing the way things are done. Speeding up the process of coming up with ideas and making content One [&hellip;]
- [Medimix Launches Regional TVC with Stars Amruta Khanvilkar and Kinjal Rajpriya](https://customerengagement.net/medimix-ayurvedic-tradition-modern-skincare/): Explore how Medimix combines centuries-old Ayurvedic wisdom with modern skincare solutions across soaps, handwashes, bodywashes, and facewashes, promoting natural wellness and glowing skin. Medimix, one of India’s most trusted Ayurvedic skincare brands, has launched a new TVC featuring Marathi cinema icon Amruta Khanvilkar and popular Gujarati actress Kinjal Rajpriya, underscoring its commitment to regional relevance and natural wellness. This campaign marks a strategic step in Medimix’s journey to deepen its local connections, particularly in key markets like Maharashtra and Gujarat. The new TV ad combines Medimix&#8217;s signature heritage of 18 powerful Ayurvedic herbs with stories that people can relate to and [&hellip;]
- [Tulips Launches Adult Diaper Pants in India with Boman Irani as Brand Ambassador](https://customerengagement.net/tulips-launches-adult-diaper-pants-boman-irani-india/): Tulips enters adult hygiene market in India with Aloe Vera-coated adult diaper pants, featuring Boman Irani in ‘Life par full control’ campaign to break stigma. Veteran actor Boman Irani features as brand ambassador for actor Boman Irani&#8217;s hygiene brand Tulips as marketing for Tulips first line as launches brand new adult pants diapers for adult hygiene. This first entry into adult hygiene comes with marketing campaign &#8216;Life par full control&#8217; which aims to normalize and stitize and awareness towards the use of adult diapers for the elderly. New Tulips adult diaper pants have aloe vera inner sheets for heightened comfort, 10 [&hellip;]
- [HDFC Securities Launches TVC Campaign for HDFC SKY with Free Research Insights](https://customerengagement.net/hdfc-securities-launches-tvc-campaign-hdfc-sky-free-research/): HDFC Securities promotes HDFC SKY app through TVC campaign highlighting free stock recommendations, flat Rs. 20 brokerage, and comprehensive investment platform. To promote HDFC SKY, all-in-one investment app offered by HDFC Securities, a new TVC campaign is aimed at uncovering the new premium research-backed investing available for all. The campaign communicates the three main features that HDFC SKY offers: expert stock recommendations, a flat brokerage fee for as low as Rs. 20, and all-in-one investment solution platforms within stocks, mutual funds, IPOs and derivatives. The campaign focuses on a SEBI study which states that retail traders incur significant losses due to [&hellip;]
- [YouTube Premium Lite Launched in India at Rs 89 per Month](https://customerengagement.net/youtube-premium-lite-india-rs-89/): YouTube introduces Premium Lite in India for Rs 89/month, offering mostly ad-free videos on phones, laptops, and TVs as a budget-friendly subscription option. YouTube has started offering Premium Lite subscriptions in India for Rs 89 a month. This subscription is a great option for those who want most YouTube content across mobile phones, laptops, and TVs without any interruptions or ads. This includes a great collection of videos like dramas, podcasts, gaming streams, and more, offering a reprieve from ads for most YouTube activities. Unlike YouTube Premium, Premium Lite does not offer ad-free music, Shorts, or search ads. Users who want [&hellip;]
- [Averill Sequeira Named Chief Strategy Officer at Essencemediacom, A WPP Media Brand](https://customerengagement.net/averill-sequeira-chief-strategy-officer-essencemediacom/): Averill Sequeira has been appointed Chief Strategy Officer at Essencemediacom, a leading WPP Media brand, to drive strategic innovation and growth in media and marketing. Averill Sequeira has joined Essencemediacom, one of WPP Media brands’s leading companies, as Chief Strategy Officer. In this important position, she will forward the strategic innovation of the agency focused on integrated data, AI, and creativity powered media solutions. Essencemediacom has more than 10,000 people and 96 countries leading 120 offices. It provides brand and performance marketing, predictive marketing analytics, marketing consultancy, B2B-specialized- commerce, and predictive commerce- analytics; a full marketing services range. Sequeira has a [&hellip;]
- [Publicis Groupe India Launches AI-Powered Content Studio to Revolutionize Brand Storytelling](https://customerengagement.net/publicis-groupe-india-ai-content-studio-launch/): Publicis Groupe India unveils AI-driven content studio offering personalized, data-led storytelling that enhances brand engagement across platforms. Publicis Groupe India has opened an advanced studio that utilizes AI to create personalized, localized, and adaptable narratives for brands at unprecedented scale and speed. This studio leverages the most advanced AI, analytics, and creativity to aid brands in responding to cultural moments and regional differences, as well as responding agilely to dynamic digital use and platforms. As part of Publicis Production’s global network of 52 sites, the studio has advanced editing, CGI, and generative AI resources, which promote collaboration with other Publicis global [&hellip;]
- [Shailesh Chandra, new MD &amp; CEO of Tata Motors, driving electric vehicle growth](https://customerengagement.net/tata-motors-shailesh-chandra-md-ceo-appointment/): Tata Motors has appointed Shailesh Chandra as the new MD &amp; CEO, effective October 1, 2025. Leading both the electric and passenger vehicle divisions, Chandra&#8217;s leadership aims to accelerate Tata&#8217;s growth in the EV market and beyond. Tata Motors has appointed Shailesh Chandra as its new Managing Director and Chief Executive Officer, effective October 1, 2025, for a three-year term. Chandra, who currently heads Tata Passenger Electric Mobility Ltd, will continue to lead the company&#8217;s electric vehicle division alongside his new responsibilities. This leadership change coincides with Tata Motors&#8217; strategic restructuring, which includes the demerger of its commercial vehicle business into [&hellip;]
- [OpenAI Prepares to Introduce Ads into ChatGPT: A New Era for AI Monetization](https://customerengagement.net/openai-introduces-ads-chatgpt-monetization-strategy/): OpenAI is set to introduce advertisements into ChatGPT, marking a shift in its monetization strategy. Learn how ads could integrate with the platform, potentially generating billions in revenue by 2029. OpenAI is preparing to introduce advertisements into ChatGPT, signaling a significant shift in its monetization strategy. The company is assembling an internal advertising team under Fidji Simo, its newly appointed head of applications, to spearhead this initiative. This move aims to generate substantial revenue from ChatGPT&#8217;s extensive user base, which reportedly includes around 700 million users. OpenAI is exploring various advertising formats, such as contextual recommendations and sponsored sessions, to integrate [&hellip;]
- [Spykar Lifestyle Launches "Daur Apna Hai" Campaign: A Rap Anthem Celebrating Youth Empowerment](https://customerengagement.net/spykar-daur-apna-hai-campaign-rap-anthem-youth/): Discover Spykar&#8217;s latest campaign, &#8220;Daur Apna Hai,&#8221; a rap anthem that celebrates confidence, self-expression, and pride. Featuring Wicked Sunny, Dharmik, and the Vixens Crew, this anthem reflects the vibrant spirit of today&#8217;s youth. Watch now on Spykar&#8217;s YouTube channel. Spykar Lifestyle, a leading Indian denim brand, has launched its latest campaign, &#8220;Daur Apna Hai,&#8221; featuring a powerful rap anthem created in collaboration with artists Wicked Sunny, Dharmik, and the Vixens Crew. The campaign celebrates the vibrant spirit of today&#8217;s youth, highlighting themes of confidence, self-expression, and pride. The rap anthem serves as a dynamic expression of this ethos, resonating with the [&hellip;]
- [Zomato New Campaign Celebrates Para-Athletes and the Spirit of Perseverance](https://customerengagement.net/zomato-new-campaign-celebrates-para-athletes-spirit-of-perseverance/): Zomato launches an inspiring campaign celebrating Indian para-athletes, showcasing their resilience and dedication. The campaign highlights their journey to success and how perseverance fuels both athletes and everyday hustlers. Zomato has launched a powerful new campaign celebrating Indian para-athletes and their unwavering determination. Timed with the debut of the World Para Athletics Championship in India, the initiative highlights athletes who embody resilience and the philosophy of Zomato’s &#8220;Fuel Your Hustle&#8221; campaign. In collaboration with the Paralympic Committee of India, Zomato&#8217;s campaign features seven inspiring athletes: Rinku Hooda, Hokato Sema, Pranav Soorma, Simran Sharma, Praveen Kumar, Preethi Pal, and Yogesh Kathuniya. The [&hellip;]
- [FTC Approves Omnicom - IPG Merger with Strict Rules to Prevent Ad Bias](https://customerengagement.net/ftc-approves-omnicom-ipg-merger-ad-bias-rules/): The FTC finalizes Omnicom’s $13.5 billion acquisition of IPG, with strict rules to prevent political or ideological bias in advertising practices. Learn about the key conditions imposed to protect competition and free expression.&#8221; The Federal Trade Commission (FTC) has approved Omnicom Group&#8217;s $13.5 billion acquisition of The Interpublic Group (IPG), creating the world&#8217;s largest advertising agency. However, the merger is subject to stringent conditions aimed at preventing anticompetitive coordination and ideological bias in advertising practices. Under the terms of the FTC&#8217;s consent order, Omnicom is prohibited from coordinating with other firms to suppress advertising based on political or ideological viewpoints. This [&hellip;]
- [Sonia Sharda Promoted to EVP at Dentsu Creative](https://customerengagement.net/sonia-sharda-promoted-evp-dentsu-creative/): With over a decade of experience in digital marketing and media strategy, Sonia is set to lead the agency towards new heights. Read more about her career and upcoming role. Dentsu Creative India has announced the promotion of Sonia Sharda to Executive Vice President (EVP). With over a decade of experience in digital marketing, media strategy, and consumer insights, Sonia has been a key player in the agency’s growth. Before her promotion, she served as Vice President &#8211; Business, a role she held for more than a year. Sonia&#8217;s career spans across various sectors including automotive, FMCG, food and beverages, hospitality, [&hellip;]
- [Clinch Appoints Ex-McDonald’s CMO Tariq Hassan to Advisory Board](https://customerengagement.net/clinch-appoints-tariq-hassan-advisory-board/): Clinch has announced the appointment of Tariq Hassan, former CMO of McDonald&#8217;s USA, to its Advisory Board. With over 20 years of marketing expertise, Hassan will help drive innovation and enhance Clinch&#8217;s personalized marketing solutions Clinch, a leading agentic AI platform for omnichannel campaign orchestration, has announced the appointment of Tariq Hassan, former Chief Marketing and Customer Experience Officer at McDonald’s USA, to its global Advisory Board. This strategic move aims to bolster Clinch’s leadership in personalized marketing solutions. With over two decades of experience, Hassan has held senior roles at prominent organizations including Petco, HP, Omnicom Group, and Bank of [&hellip;]
- [Yakult Launches TVC Featuring Shin Chan to Spotlight Kids’ Gut Wellness Nationwide](https://customerengagement.net/yakult-shin-chan-gut-health-campaign-india/): Join Shin Chan and Yakult Danone India in a fun-filled campaign to promote gut health among kids across India. Learn how probiotics can improve digestive health and overall wellness for children in the latest initiative launched with the movie &#8216;Shin Chan: The Spicy Kasukabe Dancers. New Delhi, 26th September 2025 &#8211; Yakult Danone India has announced an exciting collaboration with Shin chan, the much-loved animated character, launching a fun and engaging nationwide campaign across both digital platforms and television. The initiative coincides with the release of Shin chan: The Spicy Kasukabe Dancers in India on September 26 and aims to connect [&hellip;]
- [Shekhar Narayanaswami, CEO of Times OOH, Elected Chairman of IOAA](https://customerengagement.net/shekhar-narayanaswami-ceo-of-times-ooh-elected-chairman-of-ioaa/): Shekhar Narayanaswami, CEO of Times OOH, has been elected Chairman of the Indian Outdoor Advertising Association (IOAA). Learn about his leadership vision and what this means for the future of the OOH industry. Shekhar Narayanaswami, CEO of Times OOH Group, has been unanimously elected as the new Chairman of the Indian Outdoor Advertising Association (IOAA), succeeding Pawan Bansal. Narayanaswami, who previously served as IOAA&#8217;s Vice Chairman, brings over three decades of experience in finance and leadership roles across multinational corporations and Indian enterprises. In his statement, Narayanaswami expressed gratitude and resolve, stating, “Honoured and humbled to be elected Chairman of the [&hellip;]
- [Rohit Mukherjee Appointed Executive Creative Director at TBWA\India](https://customerengagement.net/rohit-mukherjee-executive-creative-director-tbwa-india/): Rohit Mukherjee joins TBWA\India as Executive Creative Director, bringing nearly 20 years of creative leadership and integrated campaign expertise. Rohit Mukherjee has been a​ppointed as Executive Creative Director at TBWA\India’s Gurgaon office. Mukherjee has worked in the advertising industry for nearly two decades and has proven the ability to create and lead high-performing creative teams and impactful campaigns. He has served as Group Executive Creative Director at Dentsu Creative Isobar for over five years and spearheaded integrated digital-first campaigns for prominent Indian brands prior to joining TBWA\India. Rohit started off with an internship at Rediffusion DY&amp;R and has served at notable [&hellip;]
- [Prince Khanna on Influencer Marketing Trends and Future Social Media Platforms in India](https://customerengagement.net/influencer-marketing-trends-future-social-media-platforms-india-by-prince-khanna/): Prince Khanna shares expert views on influencer marketing evolution, AI tools, regional content growth, and emerging social media platforms reshaping India’s digital space in 2025. What&#8217;s your take on where the industry is heading? &#8220;When I started in influencer marketing, the strategy was simple: pay influencers with large followings and hope for results. Today, the industry has fundamentally changed. Now, we integrate data with performance. Platforms like CreatorTag provide deep insights, allowing us to accurately predict campaign success and gauge audienceauthenticity. However, the human connection is still crucial; people follow creators for their personality, not for AI-generated content. While AI can’t [&hellip;]
- [Payal Dhare Becomes First Gamer Brand Ambassador for Royal Stag](https://customerengagement.net/payal-dhare-royal-stag-brand-ambassador/): Payal Gaming (Payal Dhare) makes history as Seagram’s Royal Stag’s first gamer ambassador, joining Rohit Sharma, Jasprit Bumrah, and Badshah to inspire India’s youth to “Live It Large.” Payal Dhare, well known as Payal Gaming, is an remarkable Indian gamer and content creator. In September of 2025, she made history as the first professional gamer to be signed as a brand ambassador for Seagram&#8217;s Royal Stag. Payal started her journey in college in 2019 where she began streaming PUBG Mobile. In a short period of time, she was a community leader and had millions of followers on YouTube and Instagram. Payal [&hellip;]
- [Payoneer Appoints Gaurav Gupta as SVP to Lead India Innovation Hub](https://customerengagement.net/payoneer-appoints-gaurav-gupta-svp-india-innovation-hub/): Payoneer names Gaurav Gupta SVP, Platform Site Leader to strengthen its India innovation hub and accelerate platform growth for global SMBs. Gaurav Gupta has been appointed Senior Vice President (SVP) and Platform Site Leader for Payoneer and has assumed supervision over their innovation hub located in Gurugram, India. This move in leadership is intended to augment Payoneer’s cross-border financial platform designed for small and medium-sized businesses (SMBs) in order to assist the company’s expansion strategy for the region. Gupta has over 22 years of experience in building mission-critical platforms and leading global engineering teams in Silicon Valley and India. His experience [&hellip;]
- [Arjun Kapoor Stars in Call Me Chunky’s Debut Brand Campaign](https://customerengagement.net/arjun-kapoor-call-me-chunky-brand-campaign/): Arjun Kapoor breaks his poker face in Call Me Chunky’s first-ever brand campaign, highlighting bold flavors and fun in premium ice cream. Bollywood superstar, Arjun Kapoor, features in the very first brand campaign of an emerging premium ice cream brand, Call Me Chunky. Titled, “Unlocking Emotions, One Chunk at a Time,” the campaign leveragesis Kapoor’s famously monotonous facial expressions by placing him in comical and heightened scenarios in which he is unfazed by everything—until he gets a taste of Call Me Chunky ice cream. The film features Kapoor with a blank expression in a myriad of cringeable scenarios such as ghost [&hellip;]
- [Siju Prabhakaran Promoted to Chief Business Officer at ZEE5 India &amp; Global](https://customerengagement.net/siju-prabhakaran-promoted-chief-business-officer-zee5/): Siju Prabhakaran elevated to Chief Business Officer at ZEE5 India &amp; Global, leading business strategy and growth across regional and digital platforms. Siju Prabhakaran recently moved up the company ladder and is now the Chief Business Officer (CBO) of ZEE5 India and ZEE5 Global. Prabhakaran has worked for Zee Entertainment Company Limited (ZEEL) for over 2 decades and has been critical in building and fortifying the company’s regional entertainment market, more so in the highly competitive southern parts of India. Siju Prabhakaran has worked for ZEEL and been the Chief South and West Cluster Officer where he was able to expand [&hellip;]
- [Apollo Tyres Becomes Lead Sponsor of Indian Cricket Teams Till 2028](https://customerengagement.net/apollo-tyres-bcci-lead-sponsor-indian-cricket-2028/): Apollo Tyres partners with BCCI as lead sponsor for Indian cricket teams, securing jersey branding rights and expanding presence through 2028. The Indian cricket teams now have as their head sponsor Apollo Tyres, following the completion of the sponsorship agreement which extends to March 2028. For Apollo Tyres, the partnership is significant as it is the company&#8217;s first sponsorship of an Indian cricket team, and cricket is one of the most cherished sports in the country. As part of the agreement, which is due for completion in 2028 and includes the 2024 Summer Olympics, Apollo Tyres will be allowed to display [&hellip;]
- [Communication Casa Wins Integrated Marketing Mandate for Let’s Konstruct ](https://customerengagement.net/communication-casa-integrated-marketing-lets-konstruct/): Communication Casa awarded integrated marketing mandate for Let’s Konstruct, driving brand building and digital campaigns in the construction sector. Communication Casa will be in charge of integrated marketing for the newly created B2B construction platform: Let&#8217;s Konstruct. The founders have been in the industry for more than 25 years and are working to connect vendors and buyers in a more efficient manner to change construction and building tools for the better. Communication Casa will be directing the entire marketing scope for Let’s Konstruct which includes building the brand, digital marketing and advertisement, content strategy, and marketing automation and customer communication. Communication [&hellip;]
- [Milan Nakrani Promoted to Head of Media at VML India](https://customerengagement.net/milan-nakrani-promoted-head-media-vml-india/): Milan Nakrani elevated as Head of Media at VML India, bringing 14 years of expertise in digital media, campaign strategy, and integrated marketing. With 14 years in digital media and marketing, Milan Nakrani has taken a major step in his career by assuming the position of Head of Media at VML India. VML’s Assistant General Manager – Media position was previously held by Nakrani, who had a key role in digital media planning, performance marketing, influencer marketing, and analytics on campaign assessment. As head of developing the media strategy for new clients, he will focus on leading his new team on [&hellip;]
- [Pee Safe Launches ‘Hygiene Ki Aadat Banao’ Campaign to Promote Daily Toilet Seat Sanitization](https://customerengagement.net/pee-safe-launches-hygiene-ki-aadat-banao-campaign/): Pee Safe’s new DVC urges Indians to make toilet seat sanitization a daily habit, addressing invisible germs and promoting hygiene at home and public spaces. As one of the most recognized brands in India in the hygiene and wellness sector, Pee Safe has introduced a new Digital Video Campaign (DVC) “ Hygiene Ki Aadat Banao, Pee Safe Ke Saath.&#8221; The campaign aims to fill the public knowledge gap about hygiene by advocating the daily rituals of sanitizing toilet seats to practice mental as well as physical hygiene in all aspects of life. Many Indians certainly practice sanitizing public and shared toilets [&hellip;]
- [VML and Hero MotoCorp Launch ‘Naye Indian ki Deluxe Bike’ Campaign ](https://customerengagement.net/vml-hero-motocorp-naye-indian-deluxe-bike-campaign/): VML and Hero MotoCorp unveil the ‘Naye Indian ki Deluxe Bike’ campaign for the HF Deluxe Pro, showcasing reliability and the spirit of Indian riders. In partnership with VML India, Hero MotoCorp has introduced the campaign “Naye Indian ki Deluxe Bike” for the promotional marketing of its motorcycle HF Deluxe Pro. The campaign shifts from the traditional product-centric focus of marketing to emotional storytelling featuring the understated valor, resilience, and dreams of the Indian two-wheeler riders. In the campaign, its narrative centers on a young rider with an HF Deluxe Pro motorcycle who traverses rugged terrains to reunite a lost baby [&hellip;]
- [Unilever Appoints Srinivas Phatak as Chief Financial Officer](https://customerengagement.net/unilever-appoints-srinivas-phatak-chief-financial-officer/): Srinivas Phatak named Unilever CFO, bringing over 25 years of financial leadership and strategy expertise to steer global growth and transformation. Srinivas Phatak has been appointed Chief Financial Officer (CFO) of Unilever PLC with immediate effect. He was previously Deputy CFO and Group Controller. His promotion came after an exhaustive internal and external search. He has 25 years of experience at Unilever and its Indian subsidiary Hindustan Unilever Limited (HUL) which adds financial and strategic insight to the leadership. Phatak joined the company in 1999 and has also been the CFO of HUL and the Vice President Finance South Asia. His [&hellip;]
- [Samrat Ghosh Resigns as Chief Cluster Officer at ZEEL](https://customerengagement.net/samrat-ghosh-resigns-chief-cluster-officer-zeel/): Samrat Ghosh steps down as Chief Cluster Officer for East, North, and Premium clusters at ZEEL after a significant tenure, effective September 2025. Mr. Samrat Ghosh has resigned from his position as Chief Cluster Officer for Eastern, Northern, and Premium clusters. Zee Entertainment Enterprises Limited (ZEEL) Mr. Ghosh has his resignation effective September 15, 2025, and as per regulatory compliance, he has released the information through a filing describing it as ‘resignation’ the same way it has been done for SEBI Listing and Disclosure Requirements. As per the reasons for the resignation, he stepped down from the position due to ‘personal [&hellip;]
- [AMD Offers 100,000 Hours Free Developer Cloud Access &amp; STEM Training in India 2025](https://customerengagement.net/amd-free-developer-cloud-access-stem-training-india-2025/): AMD will provide Indian researchers and startups 100,000 hours of free access to AMD Developer Cloud and train 100,000 STEM graduates in AI and GPU programming over three years. AMD has announced a major initiative to support Indian researchers, startups, and the wider technology ecosystem by providing 100,000 hours of free access to the AMD Developer Cloud (ADC) over the next year. The ADC platform offers on-demand access to powerful AMD Instinct™ MI300X GPUs via a third-party cloud, enabling developers and open-source contributors to leverage advanced AI infrastructure typically beyond the reach of many startups due to high capital costs. This [&hellip;]
- [Zoher Kapuswala Leads Marketing for Ferrero India’s Full Portfolio](https://customerengagement.net/zoher-kapuswala-leads-ferrero-india-marketing/): Zoher Kapuswala takes charge of marketing across Ferrero India’s brands including Ferrero Rocher, Nutella, Tic Tac &amp; Kinder from September 2025, boosting brand integration and growth. Effective September 1, 2025, Ferrero India has promoted and expanded the role of Zoher Kapuswala to oversee the entire portfolio of Ferrero Rocher, Nutella, Tic Tac, and Kinder from marketing to brand and consumer strategy. This is in accordance to the strategy of the Ferrero Group of implementing brand portfolio integration and reinforcing the presence of its brands in India. More than a decade in the Fast-Moving Consumer Goods sector, especially the last 10+ years [&hellip;]
- [Nushrratt Bharuccha Becomes New Face of Oshea Herbals](https://customerengagement.net/nushrratt-bharuccha-new-face-oshea-herbals/): Nushrratt Bharuccha appointed as brand ambassador for Oshea Herbals, endorsing natural beauty and authenticity in an integrated campaign for 2025 Oshea Herbals has signed Nushrratt Bharuccha as its new brand ambassador. She will lead their marketing campaign as the face of their ‘Nature Led Science Backed” products. Over 450 products covering skincare, hair care, body care, and salon items, all blend age-old herbal wisdom and dermatological know-how. Their unique ingredient formulations lead the herbal competition to offer clean, safe, and effective beauty care. Oshea has been working to appeal to younger consumers and close the gap between aging and the younger [&hellip;]
- [Manish Guptaa Elevated as Chief Marketing Officer at Pizza Hut India](https://customerengagement.net/manish-guptaa-pizza-hut-india-cmo/): Pizza Hut India appoints Manish Guptaa as CMO to lead marketing strategy, innovation, and Gen Z campaigns, driving growth in the competitive QSR market. Pizza Hut India has elevated Manish Guptaa to the position of Chief Marketing Officer (CMO) and this promotion comes along with the brand growth strategy. Guptaa has previously been the Chief Digital &amp; Technology Officer and he is now expected to steer the marketing and consumer strategy to fortify Pizza Hut’s presence in the ever aggressive QSR sector in India. Manish Guptaa is coming with over 20 years experience across sectors including QSR, technology and automotive. Since [&hellip;]
- [India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation](https://customerengagement.net/india-today-group-camb-ai-ai-news-translation/): India Today Group teams up with CAMB.AI to launch AI-powered multilingual news translation, expanding reach across languages and global audiences. India Today Group and CAMB.AI have collaborated to implement the first multilingual and artificial intelligence supported news translation and localization services in the news and media sector. Through this agreement, India Today Group hopes to enhance engagement with Hindi and regional language speakers in India, along with millions of non-resident Indians across the globe. Over 150 languages CAMB.AI supports speech to speech translation, and now adds speech to news translation transforming it to real-time multilingual news broadcasting using AI. The technology [&hellip;]
- [Dheeraj Sinha Elected President of The Advertising Club 2025-26](https://customerengagement.net/dheeraj-sinha-elected-advertising-club-president/): Dheeraj Sinha, CEO of FCB India, has been elected President of The Advertising Club for 2025-26, leading the industry body with a diverse, dynamic leadership team. The Advertising Club recently appointed Dheeraj Sinha, current CEO of FCB India &amp; South Asia, as the new president for the fiscal year 2025-26, as was announced at the Club’s 71st Annual General Meeting in Mumbai. This marks the first time Sinha was awarded president of The Advertising Club, as it continues evolving along Sinha’s vision of coupling creative agencies, media networks, digital platforms, and emerging marketers with new representatives to realize The Advertising Club’s [&hellip;]
- [Cadbury Dairy Milk Milkinis Launch in India | New Crème-Filled Bar](https://customerengagement.net/cadbury-dairy-milk-milkinis-launch-india/): Cadbury Dairy Milk introduces Milkinis, a lighter, crème-filled bar aimed at India&#8217;s impulse-snacking market, backed by a dynamic campaign targeting young consumers. Cadbury Dairy Milk has expanded its product line and entered the impulse snacking market in India with the launch of a new crème-filled bar called Milkinis. Milkinis is specifically designed for the younger audience due to its lightness, creaminess, and convenient single-serve format that can also be shared. Cadbury is promoting the new product with high-energy television and promotional campaigns in social media, which along with influencer partnerships, helps integrate the old and new images of Cadbury. This restassures [&hellip;]
- [Dentsu Creative Webchutney Crafts Bhima’s RaasLeela Campaign](https://customerengagement.net/dentsu-webchutney-bhima-raasleela-campaign/): Dentsu Creative Webchutney creates Bhima’s RaasLeela, a dreamlike jewellery campaign inspired by Radha-Krishna’s timeless love, showcasing Bhima’s craftsmanship and eternal beauty. Dentsu Creative Webchutney along with Bhima Gold Pvt Ltd have worked together to develop RaasLeela a jewelry campaign based on the divine love story between Radha and Krishna. This campaign is an imaginative take on the RaasLeela dance framed in the magical land of Vrindavan. This campaign attempts to visualize the dreamlike, holy, and mystical atmosphere of the legendary dance using breathtaking cinematography, light, and music. Bhima’s jewellery is portrayed as a timeless heirloom, intermingled within the story of love, [&hellip;]
- [Ruchika Sharma Joins Danone as Head of Consumer Marketing](https://customerengagement.net/ruchika-sharma-joins-danone-head-consumer-marketing/): Ex-Reckitt executive Ruchika Sharma appointed Head of Consumer Marketing at Danone, bringing 13 years of experience in healthcare and brand marketing. Ruchika Sharma will start her new role as the Head of Consumer Marketing for Danone. Sharma has plenty of expertise, specifically spanning over 13 years in the healthcare, OTC, and consumer brand marketing fields. Some of her positions include boxes in leadership departments for Reckitt, Abbott, Mars, 3M India, and Whirpool. She worked for Reckitt for 5 years as a Senior Global Brand Manager and completely understood the initiatives regarding the brand and focused marketing strategies. While at Abbott, for [&hellip;]
- [Leadership in Marketing Excellence Award Winner | Ahmar Baig - Deputy Vice President Digital at Reliance General Insurance](https://customerengagement.net/deputy-vice-president-digital-reliance-general-insurance/): Experienced Deputy VP (Digital) at Reliance General Insurance with 14+ years in digital marketing, strategy, AI-driven campaigns, martech innovation, and customer-centric solutions. Award Category Winner Name Position Organization Award Leadership in Marketing Excellence Ahmar Baig Deputy Vice President &#8211; Digital Reliance General Insurance ⭐ I am the&nbsp;Deputy Vice President (Digital) at Reliance General Insurance, with over 14 years of experience in digital marketing, strategy, and customer engagement. My career began at&nbsp;Publicis, where I worked with leading brands such as Kotak Securities, Axis Bank, Motilal Oswal, P&amp;G, Axis Remit, and Kotak Life Insurance. After a stint with Reliance Securities, I joined&nbsp;Reliance General [&hellip;]
- [Yakult India introducing a new TVC highlighting the importance of Gut Health and Nutrition absorption with Tapsee Pannu](https://customerengagement.net/yakult-danone-india-tvc-taapsee-pannu/): Yakult Danone India unveils new TVC starring Taapsee Pannu, emphasizing gut health as key to nutrition and wellbeing in the &#8220;Gut Expert&#8221; campaign. Yakult Danone India, a pioneer in probiotics, has unveiled its latest TVC featuring popular actor Taapsee Pannu, spotlighting the vital role of gut health in unlocking overall nutrition and wellbeing. With the creative hook “Yakult – The Gut Expert”, the campaign builds on Yakult’s mission to inspire healthier lifestyles through its science-backed probiotic. The 30-second TVC highlights how today’s health-conscious consumers track everything — steps, reps, calories, and energy — yet often overlook a critical factor: nutrient absorption, [&hellip;]
- [H&amp;M Debuts Its Beauty Range in India with Over 200 Products](https://customerengagement.net/hm-beauty-range-india-launch-2025/): H&amp;M launches its beauty range in India featuring makeup, fragrances, and beauty tools. Available in stores and online from October 2025, the collection is vegan, cruelty-free, and affordable. H&amp;M has launched its beauty range in India, marking a significant expansion beyond its fashion and home offerings. The new collection features over 200 products spanning makeup, fragrances, and beauty tools. This debut comes as H&amp;M India celebrates its 10-year milestone in the country. The beauty line includes a curated mix of globally sourced items and locally produced cosmetics and fragrances, designed specifically for the Indian market. Key products include Satin Icon Lipstick, [&hellip;]
- [Jenisha Fernandes Appointed Regional Sales Head at Digital ShoutOuts Media](https://customerengagement.net/jenisha-fernandes-regional-sales-head-digital-shoutouts/): Jenisha Fernandes joins Digital ShoutOuts Media as Regional Sales Head, driving strategic growth and expanding sales across key markets  Digital Shoutouts Media has appointed Jenisha Fernandes as their new Regional Sales Head. Digital Shoutouts Media headquartered in Haryana is known for their unique SEO services, Social Media Marketing, Web development, Google Ads, and other products that help with 360 marketing solutions and digital marketing. Jenisha is tasked with spearheading digital marketing and sales activities for the organization in the designated geography, as she aligns the sales strategies with the company’s overall objectives. Along with other activities, Jenisha will work on building [&hellip;]
- [Scribbld Wins Digital and Social Media Mandate for Foot Locker India](https://customerengagement.net/scribbld-foot-locker-india-digital-social-media-mandate/): Scribbld secures digital and social media marketing mandate for Foot Locker India, driving creative social-first campaigns to boost brand engagement. Mumbai-based independent creative digital agency Scribbld has won the mandate for digital and social media marketing for Foot Locker India… This includes accelerating the brand&#8217;s growth and enhancing user engagement in India. Scribbld&#8217;s Mumbai office will handle the Foot Locker India account head-on with social-first campaigns. Foot Locker is one of the biggest American sneakers and sportswear retailers and opened its first store in India last year within a long-term licensing agreement with Metro Brands for retail and Nykaa Fashion for [&hellip;]
- [Schbang’s Former Chief Creative Umma Saini Joins PhonePe to Lead Creative Strategy](https://customerengagement.net/umma-saini-joins-phonepe-creative-head/): Umma Saini, ex-Chief Creative Officer at Schbang, joins PhonePe to drive innovative brand campaigns and elevate creative marketing initiatives in the fintech space. Umma Saini, former Chief Creative Officer at Schbang, has joined PhonePe, bringing over 15 years of experience across global marketing and creative leadership roles. Her appointment is part of PhonePe’s ongoing strategy to strengthen its brand presence and creative initiatives in the competitive fintech market. At PhonePe, Umma Saini will be leading creative efforts, focusing on innovative brand campaigns and customer engagement initiatives that align with the company’s vision of simplifying digital payments for millions of users. She [&hellip;]
- [News18 India Retains Top Spot in Hindi News Genre as per Latest BARC Report](https://customerengagement.net/news18-india-top-hindi-news-barc/): News18 India continues to lead the Hindi news segment with highest viewership and market share, reaffirmed by the latest BARC ratings for 2025. News18 India has reinforced its position as the leading Hindi news channel according to the latest Broadcast Audience Research Council (BARC) report for 2025. The channel continues to dominate the Hindi news segment with a significant viewership gap over its closest competitors. The BARC data highlights News18 India’s average weekly viewership in the millions, underscoring its popularity among Hindi-speaking audiences nationwide. The channel’s success is attributed to its strong editorial team, comprehensive news coverage, and impactful programming. Star [&hellip;]
- [Saatchi &amp; Saatchi India Reimagines Flite’s ‘Sar Utha, Kadam Badha’ with Sanya Malhotra](https://customerengagement.net/saatchi-saatchi-flite-sar-utha-kadam-badha-sanya-malhotra/): Saatchi &amp; Saatchi India refreshes Flite’s iconic ‘Sar Utha, Kadam Badha’ campaign featuring Sanya Malhotra, celebrating confidence and style in everyday achievers. Flite&#8217;s newer advertisement &#8220;Sar Utha Kadam Badha&#8221; which features Sanya Malhotra is a work by Saatchi &amp; Saatchi India. Similar to its original form, this advertisement goes beyond footwear, focusing instead on unlocking and celebrating confidence and style. It celebrates &#8220;everyday heroes&#8221; and features Sanya’s biography, a childhood dreamer who always found a way to transform hurdles into stepping stones. Flite is trying to change the way we perceive them by trying to shift focus to their &#8220;Partner in [&hellip;]
- [SPNI Names Gaurav Laghate as Head of PR and Corporate Communications](https://customerengagement.net/spni-gaurav-laghate-head-pr-corporate-communications/): Sony Pictures Networks India appoints Gaurav Laghate as Head of PR and Corporate Communications to lead the company’s communication strategy and corporate reputation. Sony Pictures Networks India (SPNI) has appointed Gaurav Laghate as its new Head of PR and Corporate Communications, effective September 2025. In this role, Laghate will be responsible for leading the company’s communications strategy, focusing on enhancing SPNI’s corporate reputation and stakeholder engagement across its businesses. He directly reports to Gaurav Banerjee, MD and CEO of SPNI. Gaurav Laghate brings over 17 years of journalism experience to the position, having held senior editorial roles including Senior Editor and [&hellip;]
- [FCB Neo Appoints Manoj Pandey as National Creative Director](https://customerengagement.net/fcb-neo-manoj-pandey-national-creative-director/): Manoj Pandey joins FCB Neo as National Creative Director, bringing over 19 years of creative leadership to drive innovative brand storytelling and campaigns. FCB Neo has appointed Mr. Manoj Pandey as its National Creative Director, effective September 2025. Situated in Delhi, Pandey has spent over 19 years as a creative leader and writer working with some of the world’s leading brands and companies. He has managed marquee clients like Nike, Incredible India, Unilever, and Coca-Cola. Pandey’s creative works have garnered global features in The Guardian, BBC, CNN, and at the World Economic Forum, Design Indaba, and Cannes Lions. He has also [&hellip;]
- [Deepshikha Bhardwaj Appointed National Lead – Media Strategy at Schbang](https://customerengagement.net/deepshikha-bhardwaj-national-lead-media-strategy-schbang/): Deepshikha Bhardwaj joins Schbang as National Lead – Media Strategy, bringing over 15 years of expertise to drive innovative, data-driven media plans. Deepshikha Bhardwaj is now the new National Lead for Media Strategy at Schbang. Coming from over 15 years of experience in integrated media planning and strategic leadership, Bhardwaj possesses strong skills in client management, integrated media leadership and more. She worked before at Wavemaker where she served as the Client Leader for Integration and held senior positions Publicis Group, Maxus, Carat, and Dentsu Media. As Media National Lead, Deepshikha will work with some of Schbang’s top clients and will [&hellip;]
- [Levi’s Announces Alia Bhatt as New Global Brand Ambassador, Ushering a New Era of Denim](https://customerengagement.net/levis-alia-bhatt-global-brand-ambassador/): Levi’s names Bollywood star Alia Bhatt as its global brand ambassador to lead the shift toward relaxed, style-forward denim that celebrates individuality and comfort. Levi&#8217;s has announced the appointment of Alia Bhatt as its new global brand ambassador, heralding an exciting new chapter in the development of the iconic denim brand.Alia-a powerful force in fashion and film around the world-partners with Levi&#8217;s at a critical juncture as women&#8217;s fashion seeks comfort over form, embracing relaxed fit, wide legs, and loose silhouettes that transcend trends to become daily living. This partnership seamlessly aligns with Levi&#8217;s mission to reinvent denim for contemporary expression [&hellip;]
- [WPP Names Devika Bulchandani COO and Laurent Ezekiel Global CEO of Ogilvy](https://customerengagement.net/wpp-devika-bulchandani-coo-laurent-ezekiel-global-ceo-ogilvy/): WPP appoints Devika Bulchandani as COO and Laurent Ezekiel as Global CEO of Ogilvy, enhancing leadership to drive growth and innovation worldwide. WPP today announced Devika Bulchandani as its Chief Operating Officer (COO) and Laurent Ezekiel as Global CEO of Ogilvy, a transformation strategic solutions-oriented, growth and innovation platform across the global marketing network (GOM network). Ogilvy&#8217;s former CEO Devika Bulchandani is appointed to commercialize services and solutions across the vast WPP portfolio to fuel growth for clients globally. Working closely with WPP agencies, she will lead country managers, guide global growth teams and client leadership, and drive collaboration and across [&hellip;]
- [Lay’s Celebrates the Farmers Behind Every Chip with Limited-Edition Packs](https://customerengagement.net/lays-celebrates-farmers-limited-edition-packs/): Lay’s honors the farmers who cultivate the potatoes used in every chip with limited-edition packaging and a campaign that tells the farm-to-bag story. To help ensure the links between farmers who grow our potatoes are strong, Lay&#8217;s has produced a new range of limited-edition packs to pay homage to the farmers who grow the potatoes that are in each of our chips. This campaign takes its reference packaging and re-creates it as a narrative platform, allowing consumers the opportunity to experience the farm-to-bag journey of potatoes. To honor the commitment and effort of India&#8217;s potato farmers, each pack is adorned with [&hellip;]
- [Nike Reintroduces “Just Do It” with Inspirational “Why Do It?” Campaign](https://customerengagement.net/nike-just-do-it-why-do-it-campaign/): Nike’s new “Why Do It?” campaign redefines the iconic “Just Do It” slogan, inspiring athletes to embrace courage and purpose over perfection. Nike has breathed new life into its famous slogan &#8220;Just Do It&#8221; by introducing its new tagline known as &#8220;Why Do It?&#8221; With the goal of inspiring today&#8217;s generation of young sportsmen, this campaign instead positions greatness as something that can be chosen, rather than earned, encouraging the individual to take the first step with courage and belief in one&#8217;s capability. The &#8220;Why Do It?&#8221; The campaign includes a worldwide ragtag squad of superstar athletes including tennis sensation Carlos [&hellip;]
- [Google Fined $425 Million for Violating User Privacy in U.S. Class Action Case](https://customerengagement.net/google-425-million-fine-us-privacy-2025/): Google has been fined $425 million by a U.S. federal court for collecting user data despite tracking being disabled. The class action lawsuit involved nearly 98 million users, highlighting growing regulatory pressure on tech companies to protect consumer privacy. Google has been fined 425 million dollars by the US federal courts because the company violated the privacy of its users by gathering information of millions of users even after they had closed tracking preference in their Google accounts. In 2020, the case was initiated as a class action lawsuit and included about 98 million users and 174 million devices. It claimed [&hellip;]
- [The Hype Studio Partners with Kaydence Media Ventures to Strengthen Advocacy and PR Leadership](https://customerengagement.net/the-hype-studio-kaydence-media-ventures-partnership/): The Hype Studio partners with Kaydence Media Ventures to enhance advocacy-driven communications and public relations, offering integrated strategies for brand positioning and media engagement. The Hype Studio recently announced a strategic alliance with Kaydence Media Ventures to further build their communication and public relations leadership through increased advocacy. Through this partnership, both companies aim to expand their international presence and influence in providing integrated communication solutions to clients. The partnership between The Hype Studio, with its expertise in storytelling and creative content, and Kaydence Media Ventures, with its media relations and advocacy capabilities, promises a holistic approach to brand positioning and [&hellip;]
- [Social Panga and AMD Release Heartfelt Onam Film Highlighting Technology and Tradition](https://customerengagement.net/social-panga-amd-onam-film-technology/): Social Panga and AMD collaborate to launch an emotional Onam film blending Kerala’s rich cultural heritage with modern AI technology, showcasing innovation at the festival’s core. Social Panga has teamed up with AMD to create an emotional digital edition of Onam that combines the ancient way of sharing stories with an element of new tech. Reimagining the myth of the return of King Mahabali with the power of modern artificial intelligence (AI) and bridging boundaries of cultural access with technological tools like AMD Ryzen AI and Microsoft CoCreator taking down language barriers. Shot by The Yellow Shutter Production House, the film [&hellip;]
- [Future of Social Media: How AI, Consumer Behavior &amp; Brand Strategy Will Shape](https://customerengagement.net/future-social-media-ai-consumer-behavior-brand-strategy/): Explore the future of social media over the next five years, highlighting AI-driven platforms, evolving consumer participation, influencer roles, data-driven marketing, and opportunities and challenges for brands to lead in the digital age. The next five years will redefine the way we look at social media, with technology, consumer behavior, and brand strategy converging in unprecedented ways. 1. Platforms &amp; ToolsWe are entering an AI-native era where platforms won’t just host content but actively co-create with users and brands. Generative AI, predictive intelligence, and immersive AR/VR will drive hyper-personalized engagement, while the metaverse and mixed-reality environments will transition from experimental concepts [&hellip;]
- [YAAP and Gozoop Group Announce ₹100 Crore Merger to Build India’s First Global Ad Network](https://customerengagement.net/yaap-gozoop-group-merger-100-crore-global-ad-network/): YAAP Digital and Gozoop Group have merged in a ₹100 crore deal to create India’s first homegrown global advertising network, combining digital marketing, CX, and creative services. Gozoop Group and YAAP Digital merge for over 100 crore dollars. The transaction will be an equity plus cash transaction subject to due diligence, regulatory approvals and customary closing conditions. With different but complementary strengths, this synergy should lead to the emergence of the first truly indigenous, internationally connected advertising network in India. With its digital marketing, YAAP will take the lead as an integrated entity. The acquisition brings together Gozoop&#8217;s customer experience (CX), [&hellip;]
- [Madison Media Completes Full Acquisition of HiveMinds](https://customerengagement.net/madison-media-acquires-hiveminds/): Madison Media has acquired 100% stake in HiveMinds, a leading digital marketing agency, with Deepti Bhadauria appointed as CEO to drive integrated digital growth strategies. Madison Media has fully acquired performance marketing agency HiveMinds, raising its stake from 51% to 100 percent. Deepti Bhadauria, Chief Strategy Officer for the last 5 years and a key leader for Omegle, has been promoted to CEO. Founder of HiveMinds, Jyothirmayee JT to stay on advisory board. Since HiveMinds launched in 2017 when Madison initially got on board as a revenue partner, the agency has grown exponentially, more than 12x in revenues, and has serviced [&hellip;]
- [Indian Cricketer Suryakumar SKY Yadav Becomes Skyscanner’s First Brand Ambassador in India](https://customerengagement.net/suryakumar-sky-yadav-skyscanner-brand-ambassador-india/): Skyscanner appoints versatile cricketer Suryakumar SKY Yadav as its first brand ambassador in India. This partnership aims to inspire Indian travelers to explore new destinations using Skyscanner’s travel platform while tapping into the growing trend of sport-led travel. Indian cricketer Suryakumar &#8220;SKY&#8221; Yadav has been the first brand ambassador of Skyscanner promotion in India.It is also known that Yadav has a versatile style of playing and along with Skyscanner, the two will also help in discovering other destinations to travel through the Skyscanner platform.It is one of many associations that Skyscanner makes to engage the Indian travellers and augment its presence [&hellip;]
- [TollBit Appoints Harsha Subramaniam as Head of Partnerships, India](https://customerengagement.net/tollbit-harsha-subramaniam-head-of-partnerships-india/): TollBit names Harsha Subramaniam as Head of Partnerships for India to lead expansion and strengthen collaborations with publishers, creators, and tech platforms in the growing AI-driven market. Harsha Subramaniam has joined TollBit, the top platform for publishers and creators to track, control, and monetize AI use of their content, as the India Head of Partnerships. Having worked in media and technology for more than two decades &#8211; from Meta, to Bloomberg, to CNBC &#8211; Harsha&#8217;s expertise is unparalleled. Most recently, he was leading Meta&#8217;s Global Content Strategy and played a key role in defining and driving Instagram&#8217;s creator economy initiatives. Harsha [&hellip;]
- [KRAFTON and Dentsu Creative Isobar Launch Campaign Encouraging Gen Z to Make BGMI Their First App Download](https://customerengagement.net/krafton-dentsu-creative-isobar-bgmi-first-app-campaign/): KRAFTON and Dentsu Creative Isobar have introduced a vibrant campaign targeting India’s Gen Z, using humor and meme culture to make BGMI the top choice for new smartphone users. The campaign features five short videos highlighting BGMI as a cultural and daily reflex. KRAFTON along with Dentsu Creative Isobar has also launched a colorful campaign that invites gamers to select battles ground mobile India (BGMI) as the first app to be installed.The advertisement will resonate with the Gen Z population in India through the use of humor, meme culture, and relatable stories that will make BGMI an inseparable part of the [&hellip;]
- [CNN-News18 Strengthens Lead as No.1 English News Channel in India in 2025](https://customerengagement.net/cnn-news18-no1-english-news-channel-india-2025/): CNN-News18 continues to dominate the English news segment in India with a commanding 42.1% market share, far ahead of rivals NDTV 24&#215;7 and Times Now. The channel has maintained its top position since BARC ratings resumed in 2022, driven by credible, clutter-free news and strong editorial investment. According to the recent BARC rating report, CNN-News18 is the number 1 ranking English news channel in India in 2025. The channel has very strong market share of a commanding 42.1, far above its nearest rivals NDTV 24&#215;7 with 26.1 and Times now with 17.3. That is to say CNN-News18 is far stronger in [&hellip;]
- [Havas India Launches Gate One to Drive Digital and Business Transformation](https://customerengagement.net/havas-india-launches-gate-one-digital-business-transformation/): Havas India introduces Gate One, a global consultancy specializing in outcome-driven digital, data, AI strategy, and marketing transformation services to accelerate business growth. Havas India has introduced Gate One, a global business and digital transformation consultancy, as a major expansion of its service offering in India. Gate One is the leading provider of outcome-driven transformation programs across digital, data, AI strategy, customer experience, marketing transformation, operational performance, and sustainability. This acquisition reinforces Havas India&#8217;s position to offer inextricably integrated, strategically driven services to clients. The India practice will be led by Karan Ingle, Client Director at Gate One based out of [&hellip;]
- [iCubesWire Launches Stop Shots Studio for Impactful 10-15 Second Ads](https://customerengagement.net/icubeswire-stop-shots-10-15-second-ad-studio-launch/): iCubesWire Films introduces Stop Shots, a new studio dedicated to creating visually striking and emotionally resonant 10-15 second ad films. The studio leverages data insights and cultural relevance to engage audiences on platforms like Instagram Reels and YouTube Shorts. As a branch of the iCubesWire Martech group, iCubesWire Films has started a new studio, named Stop Shots, the sole purpose of which is the production of 10-15 seconds short films as a form of advertisement. The need to solve the fast-changing pattern of consumer and video consumption, especially on Instagram Reels and YouTube Shorts, where the short-impactful video is the most [&hellip;]
- [Zee Cinema Wins Big at 14th ACEF Asian Leaders Summit &amp; Awards 2025 for Pushpa 2: The Rule](https://customerengagement.net/zee-cinema-wins-big-acef-asian-leaders-awards-2025/): Zee Cinema wins multiple prestigious awards at the 14th ACEF Asian Leaders Summit &amp; Awards 2025, including Excellence in Launch Marketing, Most Admired Brand Activation Campaign, Best Content Marketing Campaign, and Best Use of Social Media. Pushpa 2: The Rule on Zee Cinema – A Campaign of Synergy, Strategy &amp; SpectacleWhen Pushpa 2: The Rule premiered on Zee Cinema, it was more than a television broadcast—it was a strategic masterclass in marketing and audience engagement. The central challenge was clear: reignite the theatrical magic of Pushpa 2 for television audiences, particularly non-South dubbed viewers, while meeting the expectations of die-hard fans. [&hellip;]
- [Top Social Media Trends and Consumer Behavior Predictions for 2025 by Sunil Nat - Galderma](https://customerengagement.net/social-media-trends-consumer-behavior-ai-influencers-2025-by-sunil-nat-galderma/): Explore the future of social media in 2025 with insights on AI-driven platforms, decentralization, immersive AR/VR, social commerce, evolving consumer behavior, and the powerful role of AI, influencers, and data in marketing campaigns. What new platforms, tools, or technologies will shape social media? There will be a major transformation in Social media in 2025, driven by emerging platforms, advanced technologies, and shifting user expectations. Here are the key platforms, tools, and technologies shaping the future of social media in 2025 and beyond. AI-Driven Social Platforms Decentralization &amp; User Control Immersive AR/VR Social Social Commerce &amp; Monetization How will consumer behaviour evolve [&hellip;]
- [Insight India Network: Leading Rural &amp; Experiential Marketing Agency Driving Authentic Connections Across India](https://customerengagement.net/insight-india-network-rural-experiential-marketing-india/): Insight India Network Pvt. Ltd. is one of India’s largest rural and experiential marketing agencies, delivering authentic brand engagements across metros and remote rural markets with integrated creative and data-driven strategies. Insight India Network Pvt. Ltd. is one of India’s largest and multi-dimensional activation, media and experiential marketing agencies. Over the years, the network has become synonymous with driving authentic connections—especially in rural and semi-urban India—by blending creativity, cultural understanding, and data-backed strategy. Our strength lies in offering an integrated ecosystem across verticals: Insight Activations (experiential), Insight Outreach (Rural activations), Insight OOH (outdoor media), DCN Insight (creative), Insight Research &amp; Analytics [&hellip;]
- [Neha Singh Warrier Joins Amazon Ads as Lead of Content Monetization for West &amp; South India](https://customerengagement.net/neha-singh-warrier-amazon-ads-lead-content-monetization/): Amazon Ads appoints Neha Singh Warrier as Lead for Content Monetization in West and South regions, bringing over 20 years of experience in digital advertising to drive innovation and growth. Neha Singh Warrier has joined Amazon Ads as a Lead for Content Monetization for West &amp; South regions based out of Mumbai. With over two decades of experience in the digital advertising and media space, Warrier will look to drive ground-breaking new monetization strategies at the intersection of content, commerce, and technology. Prior to Amazon Ads joining, she worked as a senior leader across multiple media companies such as Sony Pictures [&hellip;]
- [Smartly Partners with Spotify to Revolutionize Cross-Channel Advertising](https://customerengagement.net/smartly-spotify-partnership-cross-channel-advertising/): Smartly integrates with Spotify Ads Manager, enabling brands to run AI-powered audio and video campaigns across channels with real-time optimization and unified measurement. In a smart move, the artificial intelligence powered advertising platform has joined forces with Spotify to empower brands and agencies with better cross-channel advertising capabilities. When combined with Smartly&#8217;s capability to integrate native advertising across major digital platforms, advertisers are now able to run Spotify audio and video campaigns directly across Smartly, providing a seamless and unified advertising experience. The partnership combines Smartly&#8217;s solution of AI-driven creative scalability, real-time campaign optimizations and consolidated measurement with Spotify&#8217;s hyper-engaged audience [&hellip;]
- [SW Network and Flipkart Reimagine Tech Launches with 360° Campaign for Motorola Razr 60 Swarovski Edition](https://customerengagement.net/sw-network-flipkart-360-tech-launch-motorola-razr-60-swarovski/): SW Network and Flipkart launch a unique 360° campaign combining digital buzz, runway fashion, and influencer activations to promote the Motorola Razr 60 Swarovski Edition in India. In partnership with Flipkart and Motorola, SW Network has re-imagined tech launches with a first-ever 360deg tech campaign for Motorola Razr 60 Swarovski Edition (Limited Edition) and Motorola Buds Loop Swarovski Edition (Limited Edition), supported by pre-launch digital buzz, high fashion runway, and post launch amplification culminating in an exclusive launch on Flipkart for the Big Billion Sale. The campaign started with an ingenious digital activation where comedian, Sufi Motiwala, roasted tech reviewers, which [&hellip;]
- [Arvind Mafatlal Group Appoints Vishesh Verma as Group Head – Corporate Communications](https://customerengagement.net/arvind-mafatlal-group-appoints-vishesh-verma-corporate-communication/): Arvind Mafatlal Group names Vishesh Verma as Group Head – Corporate Communications to lead strategic messaging and strengthen corporate reputation across markets. Vishesh Verma &#8211; Group Head &#8211; Corporate Communications, Arvind Mafatlal Group Vishesh &#8211; With over 20 years of diverse experience in the media, marketing, and Communications domain, Vishesh has a deep understanding of his new role. His career trajectory includes prominent positions at esteemed conglomerates like Warner Media and Viacom18, where he orchestrated transformative campaigns that drove brand awareness and customer connection. Vishesh Verma joins Arvind Mafatlal Group as the Comms Head to lead the internal, external, and digital [&hellip;]
- [Col. Atul Suri Wins Leadership in Marketing Excellence Award 2025 | Alembic Pharmaceuticals](https://customerengagement.net/atul-suri-leadership-marketing-excellence-award-alembic-pharmaceuticals-2025/): Discover how Col. Atul Suri, Senior VP &amp; SBU Head at Alembic Pharmaceuticals, earned the Leadership in Marketing Excellence Award at the 14th ACEF Asian Leaders Summit 2025 with innovative marketing strategies driving pharmaceutical growth. Col. Atul Suri as SBU Head, Senior VP of Sales, and Marketing at Alembic Pharmaceuticals Ltd., was presented with the illustrious Leadership in Marketing Excellence Award at the 14th ACEF Asian Leaders Summit and Awards 2025. The award stems from his leadership in devising and executing innovative marketing approaches that directly contributed to the company’s continuous growth and diversification in many divisions of the pharmaceutical industry. [&hellip;]
- [Seema Jadhav Wins Leadership in Marketing Excellence at 14th ACEF Asian Leaders Summit &amp; Awards 2025](https://customerengagement.net/seema-jadhav-trust-mutual-fund-leadership-marketing-excellence-acef/): Seema Jadhav, Head of Marketing at Trust Mutual Fund, has been honored with the Leadership in Marketing Excellence award at the 14th ACEF Asian Leaders Summit &amp; Awards 2025. Learn how her innovative marketing strategies are transforming the financial services sector. Seema Jadhav is a results-driven marketing and corporate communications leader with a proven track record of driving brand growth, customer engagement, and strategic innovation. Currently heading Marketing &amp; Corporate Communications at TRUST Mutual Fund, she leads brand strategy, product marketing, and stakeholder communications. Previously, Seema served as Deputy Vice President at ICICI Lombard, where she led digital marketing, CRM, PR, [&hellip;]
- [Tata Motors Shines at 14th ACEF Asian Leaders Summit &amp; Awards 2025 with Multiple Top Honors](https://customerengagement.net/tata-motors-commercial-vehicles-international-business-shines-at-14th-acef-asian-leaders-awards-2025/): Tata Motors Commercial Vehicles International Business wins top awards at the 14th ACEF Asian Leaders Summit &amp; Awards 2025 in Mumbai, excelling in Consumer Insights, Media Strategy, Brand Storytelling, and more. Discover how Tata Motors International Business leads in automotive marketing innovation and customer engagement across Asia. Tata Motors Commercial Vehicles International Business shone brightly at the 14th ACEF Asian Leaders Summit &amp; Awards 2025 held in Mumbai, securing top honors across multiple prestigious categories including Consumer Insights, Media Strategy, Brand Storytelling, Launch Marketing, and Best Content Strategy. This remarkable achievement highlights Tata Motors Commercial Vehicles International Business unwavering commitment to customer [&hellip;]
- [HDFC Mutual Funds Wins Big at 14th ACEF Asian Leaders Awards 2025](https://customerengagement.net/hdfc-mutual-funds-wins-acef-asian-leaders-awards-2025/): HDFC Mutual Funds and agency Tribes Communications Pvt. Ltd. earn top honors for outstanding campaigns at the 14th ACEF Asian Leaders Awards 2025, showcasing innovation in financial marketing and CSR. Nurture Nature is a campaign we launched in 2021 with a simple yet powerful goal to conserve the environment while securing financial futures. The idea was to encourage investors to opt for digital SIPs and, in turn, connect this financial habit to an environmental cause. As part of the 4th edition of the campaign in 2024, for every SIP registered digitally during the campaign period, we contributed towards lake restoration on [&hellip;]
- [Bold Care Partners with Anurag Kashyap &amp; Samay Raina in Bold New Campaign Film](https://customerengagement.net/bold-care-anurag-kashyap-samay-raina-campaign-2025/): Bold Care collaborates with filmmaker Anurag Kashyap and comedian Samay Raina in a humorous, unfiltered campaign that breaks taboos and engages Indian audiences on sexual wellness. We recently did a series of commercials with filmmaker Anurag Kashyap and comedian Samay Raina for Bold Care, the top brand in the sexual wellness space in India. From wit to humor, Kashyap&#8217;s sexual wellness campaign has been touching on many areas in a humorous and unorthodox manner. A mock roast of Kashyap and Raina was filmed on location for a commercial, during which both two discuss sex and how they approach it in a [&hellip;]
- [Neha Ahuja Promoted to Director of Growth – JAPAC at Spotify](https://customerengagement.net/neha-ahuja-spotify-director-growth-japac/): Spotify promotes Neha Ahuja to Director of Growth for JAPAC, leading expansion and user growth strategies across Japan, Korea, Australia, and Southeast Asia. Neha Ahuja is promoted to Position of Director, Growth for the Japan, Asia Pacific (JAPAC) region at Spotify. In this position, she will manage expansion and user growth strategy in the Japan, Korea, Australia and Southeast Asia markets. Her role will be responsible for driving marketing, product-market fit, payments strategy, and growth experiments based on data and culture to optimize user adoption and engagement. Ahuja has worked with Spotify India for the past few years and is known [&hellip;]
- [Anupama Ramaswamy Elevated as Managing Director and Chief Creative Officer at Havas India](https://customerengagement.net/anupama-ramaswamy-havas-india-md-cco/): Anupama Ramaswamy has been promoted to Managing Director and Chief Creative Officer at Havas India, bringing nearly 20 years of industry experience to lead creative and business growth. Anupama Ramaswamy promoted as Managing Director (MD) and Chief Creative Officer (CCO), Havas India She joined Havas Worldwide India in October of 2022 as Chief Creative Officer, became Joint MD &amp; CCO, and took over creative and business leadership this year. A veteran of the advertising industry, Ramaswamy has almost 20 years of experience working with industry leaders like Dentsu Creative, Cheil, JWT and Lowe Lintas. Her portfolio includes creative mandates and working [&hellip;]
- [Key Takeaways: Purpose with Impact - Driving Sustainable Business &amp; Social Change](https://customerengagement.net/purpose-impact-sustainable-business-change/): Explore how purpose-driven initiatives and CSR create lasting business and social impact through governance, mentorship, education, and innovation in 2025. Purpose with Impact: Creating Important and Lasting Change in Businesses and Society The “Purpose with Impact” panel featured highly regarded leaders with diverse backgrounds to discuss how a purpose permeates strategy and culture in an organization. It creates significant and worthwhile business and social value. Their experiences in governance, CSR, communications, and education made it possible for them to tell inspiring stories together with real impact, highlighting that purpose is not an abstract ideal. Governance and Accountability: Creating Useful Structures for [&hellip;]
- [Key Takeaways: Brand Purpose to Brand Power: Crafting Value-Driven Marketing in a Noisy World](https://customerengagement.net/brand-purpose-authentic-engagement/): Discover why brand purpose drives trust, loyalty, and lasting growth in 2025 through storytelling, authentic influencers, and meaningful customer engagement. Navigating the Noise: Why Brand Purpose Matters The marketing landscape is inundated with content, advertising, and constant digital disruption. The panel made it clear that brands attempt to stand out only, from the noise, is not sufficient. Brands have to work to foster real trust, loyalty and cultivate authentic value in order to stand the test of time, often spanning decades or centuries. Brand purpose is not merely a phrase to capture the essence of a mission; it is the linchpin [&hellip;]
- [Bright Brain Wins Integrated Digital Mandate for Raychem RPG](https://customerengagement.net/raychem-rpg-partners-bright-brain-digital-marketing-mandate/): Raychem RPG collaborates with Bright Brain Technologies to strengthen digital presence and unify brand communication via SEO, social media, and creative marketing solutions. Raychem RPG, a joint venture between TE Connectivity and RPG Enterprises, has been a key enabler of India’s energy and infrastructure transformation for over three decades. With deep expertise in power transmission, distribution, oil &amp; gas, and railways, the company is known for its commitment to reliability, safety, and engineering excellence across critical sectors. In a move to sharpen its digital presence and unify its brand communication, Raychem RPG has partnered with Bright Brain Technologies, a performance-led digital [&hellip;]
- [Court Orders CCI to Respond to Publicis’ Request for Agency Raid Case Files](https://customerengagement.net/court-orders-cci-respond-publicis-agency-raid-case-files/): Delhi High Court directs Competition Commission of India (CCI) to reply within two weeks to Publicis’ plea for access to case files in ongoing advertising agency raid investigations. New legal news has surfaced in connection with the agency raids as the court has ordered the Competition Commission of India (CCI) to reply to Publicis’ plea seeking files of the case in two weeks. This is in response to the Publicis efforts to obtain CCI documents and case files after the series of investigations and raids on the advertising agencies suspected of wrongdoing. Publicis, one of the largest advertising and communication companies [&hellip;]
- [Punt Creative Wins Digital Mandate for Piramal Consumer Healthcare](https://customerengagement.net/punct-creative-piramal-consumer-healthcare-digital-mandate/): Punt Creative secures digital agency mandate for Piramal Consumer Healthcare’s top brands, including Lactocalamine, i-range, and Littles, driving impactful social and digital campaigns. Punt Creative has been designated the digital lead for Piramal Consumer Healthcare (PCH), covering social, digital, and campaign related work for Lactocalamine’s, the i-range (which includes the i-pill), and the baby care brand Littles. The mandate was awarded to Punt Creative following a competitive multi-agency pitch, demonstrating strong strategic and creative prowess. Piramal Consumer Healthcare is a major and fast growing segment of Piramal Pharma, one of the leading players in India’s self-care market. The brand has a [&hellip;]
- [Himanshu Tandon Joins CMF by Nothing as Vice President of Business](https://customerengagement.net/himanshu-tandon-joins-cmf-nothing-vice-president/): Himanshu Tandon, former POCO India Country Head, joins CMF by Nothing as Vice President of Business to drive the brand’s global growth and disruptive tech innovation. Himanshu Tandon has taken up the position of Vice President of Business for CMF by Nothing. This is an important development for the brand&#8217;s leadership team as it positions the brand for the CMF By Nothing and aims at accelerated global expansion. Tandon underscored his enthusiasm towards Nothing and described it as one of the most interesting and disruptive technology companies for the past several years. He is looking forward to working on CMF&#8217;s corporate [&hellip;]
- [Soumyajit Ghosh Appointed Chief Operating Officer at Balancehero India](https://customerengagement.net/soumyajit-ghosh-appointed-coo-balancehero-india/): Balancehero India appoints Soumyajit Ghosh as COO to drive AI transformation and operational excellence with over 18 years of fintech and analytics expertise. Balancehero India has named Soumyajit Ghosh the new Chief Operating Officer (COO) of the Company. Under the ai-powered financial technology platform True Balance, Balancehero India has emerged as a leader in the fintech space. With more than 18 years of industry experience in leadership and a strong background in data science, analytics, business, and risk management, Soumyajit is poised to ensure unparalleled growth and operational efficiency of the company. Soumyajit Ghosh worked as the Chief Business Officer at [&hellip;]
- [Sprite’s “Spicy ko de Sprite ka Tadka” Campaign with Sharvari &amp; Sunil Grover](https://customerengagement.net/sprite-spicy-ko-de-sprite-ka-tadka-campaign/): Discover how Sprite’s new campaign with Sharvari and Sunil Grover celebrates India’s love for spicy food, pairing lemon-lime fizz as the ultimate spicy meal companion. Sprite has unveiled their new campaign, “Spicy ko de Sprite ka Tadka,” aimed at developing a new mealtime custom among Indian consumers who enjoy spicy food. The campaign depicts a sizzling culinary experience made all the more vivacious by Sprite’s signature lemon-lime fizz, which is marketed as a wonderful accompaniment cola to spicy cuisine. With a supporting role from renowned young actress Sharvari and popular comedian Sunil Grover, the campaign is centered around the fun that [&hellip;]
- [Cheil India Launches AI-Powered ‘India! Go Hi-FAI’ Campaign for Samsung Galaxy F36 5G](https://customerengagement.net/cheil-india-launches-samsung-galaxy-f36-5g-ai-powered-campaign/): Cheil India rolls out dynamic campaign for Samsung Galaxy F36 5G featuring AI innovations, targeting Gen Z with personalized storytelling and cutting-edge technology. The Samsung Galaxy F36 5G smartphone has been launched in India along with a vibrant new campaign from Cheil India which has a specific focus on the youth, leveraging performance-driven imagery and advanced yet budget-friendly technology. The smartphone’s 5G capabilities, camera, and display are highlighted in the advertisement, portraying the smartphone as a modern consumer’s requisite in this era. The campaign emphasizes on the digital lifestyle and gaming, content creation, and streaming, along with relaxed engagement in social [&hellip;]
- [IHH Healthcare Unveils New Brand Identity to Drive Integrated, Patient-Centered Care](https://customerengagement.net/ihh-healthcare-launches-new-brand-identity-2025/): IHH Healthcare launches a bold new brand identity to unify its global network, emphasizing innovation, partnerships, and expansion including 2,000 new hospital beds in India by 2028. IHH Healthcare, a major global healthcare operator, has launched a new brand as part of a strategic shift aimed at improving clarity and cohesion, at the same time as enhancing the cohesion of the company’s network. IHH’s portfolio encompasses well-known brands such as Acibadem, Gleneagles, Fortis and Mount Elizabeth. With more than 70,000 employees, IHH strives to live up to its motto of “Care. For Good.” IHH is also furthering the vision to “shape [&hellip;]
- [RCB Launches ‘RCB Cares’ Initiative to Honor Fans After Parade Tragedy](https://customerengagement.net/rcb-launches-rcb-cares-after-parade-tragedy/): Royal Challengers Bangalore (RCB) launches ‘RCB Cares’ to support and honor fans affected by the parade tragedy, reaffirming commitment to its community. Royal Challengers Bangalore (RCB) has officially spoken on matters concerning the IPL team and the gatecrash incident that transpired over 84 days ago which caused distress to the fans and the franchise. The team has initiated “RCB Cares” with the purpose of assisting the fans who were personally hurt during the gatecrash incident. Such initiatives show how deeply RCB cares and values the community and seeks to provide comfort, help, and long-term support to the fans and families who [&hellip;]
- [Arpit Tyagi Joins The Trade Desk as Director – Client Services](https://customerengagement.net/arpit-tyagi-director-client-services-the-trade-desk/): Arpit Tyagi appointed Director – Client Services at The Trade Desk, bringing extensive experience in programmatic advertising to drive client success and innovation. Arpit Tyagi has joined The Trade Desk as Director &#8211; Client Services. Arpit will now serve as a director for the widely renowned technology company With The Trade Desk&#8217;s focus on programmatic advertising, data-driven marketing, and similarly marketing solutions, Arpit will surely be aiding the company through his leadership and expertise. The appointment signifies a continued focus on The Trade Desk&#8217;s efforts to strengthen and improve partnerships with clients and media, as well as amplify the marketing outcomes [&hellip;]
- [Amul Onam 2025 Campaign: Ee Onam On Aavatte Celebration](https://customerengagement.net/amul-onam-2025-ee-onam-on-aavatte-campaign/): Amul celebrates Onam 2025 with &#8220;Ee Onam On Aavatte&#8221; campaign featuring vibrant cultural themes and a viral dance, embracing Kerala’s festive spirit. Amul’s Onam 2025 campaign, “Ee Onam On Aavatte, Aaghoshangalude Aura Koodatte,” serves the purpose of capturing the exuberant essence of Indian festivals by celebrating the spirit of continual reveiveion. This campaign exemplifies the rich cultural heritage of Kerala by incorporating elements of traditional boat races and floral decorations, humor, and the hallmark Amul logo. It is particularly noteworthy for the local audience since it uses phrases and visuals in the Malayalam language reflecting the togetherness, jubilation, and unity associated [&hellip;]
- [Mayoori Kango Returns as CEO of Publicis Global Delivery](https://customerengagement.net/mayoori-kango-publicis-global-delivery-ceo/): Mayoori Kango, former Bollywood actress and ex-Google executive, rejoins Publicis Groupe as CEO of Publicis Global Delivery, leading AI and media strategy. Publicis Groupe welcomed back Mayoori Kango as Chef Executive Officer of the Global Delivery Operations which she commenced in August 2025. As the head of PGD India Delivery Center, she will spearhead the shaping of the company’s global strategy in the areas of media, data, technology and AI. Mayoori Kango’s excitement about leveraging AI to transform the marketing and media landscape was evident in her expression of ‘untapped potential’ while redefining marketing and media. Announcing her new role on [&hellip;]
- [JBL Launches New Audio Range with Festive Season Campaign 2025](https://customerengagement.net/jbl-new-audio-range-festive-campaign/): JBL unveils next-gen audio range and festive cultural campaign, featuring immersive soundbars and innovative audio tech for celebrations in 2025. JBL celebrates the 2025 upbeat season with the launch of the next-generation audio range along with an audio-visual innovative campaign. JBL unveiled a next-generation series of soundbars with five models aimed at providing rich detailed sound experiences at home. The flagship soundbar of the series, JBL Bar 1300MK2, together with the rest of the models, incorporates Harman’s MultiBeam 3.0, Dolby Atmos®, DTS:X, and AI Sound Boost which offers cinema sound grade audio for the living room. The festive campaign accentuates JBL’s [&hellip;]
- [Deepali Saini named Global Chief Experience Design Officer at Havas CX](https://customerengagement.net/deepali-saini-global-chief-experience-design-officer-havas-cx/): Deepali Saini, CEO of Think Design, appointed Global Chief Experience Design Officer of Havas CX, leading experience design globally from Bengaluru. Think Design’s Deepali Saini has been appointed the new Global Chief Experience Design Officer at Havas CX. With this new appointment, she will now join the Global CX Leadership Board and will be responsible for the XD practice’s global development while ensuring design quality, capability development, and business success, in addition to sustainable expansion in cross-sell and up-sell opportunities. Saini will continue to report to both CX Havas Global CEO David Shulman, and Havas Group SEA and North Asia CEO [&hellip;]
- [Efficacy Worldwide announces key senior leadership appointments](https://customerengagement.net/efficacy-worldwide-senior-leadership-appointments/): Efficacy Worldwide appoints Somnath Sarkarr, Prajesh Dutta, and Raj Choudhary to senior leadership roles, strengthening its presence in India’s marketing sector. Efficacy Worldwide has made several key senior leadership changes as a part of its growth and expansion strategy across India. The company has appointed Somnath Sarkarr as National Investment Director, Prajesh Dutta as National Director &#8211; Strategy &amp; Innovation, and Raj Choudhary as Business Head for South. These new appointments will help to strengthen the company’s leadership capabilities and support its multi-vertical approach which includes digital, influencer, performance, media, and experiential marketing. As co-founder of Efficacy Worldwide, Sapna Sharma placed [&hellip;]
- [Divyanshu Singh Elevated to CEO of JSW Sports](https://customerengagement.net/divyanshu-singh-ceo-jsw-sports/): Divyanshu Singh takes over as CEO of JSW Sports, bringing extensive sports and business experience to lead the company toward new heights in athlete development and global presence. Mustafa Ghouse will transition to working at Centre Court Capital, allowing Divyanshu Singh to assume the role of Chief Executive Officer (CEO) at JSW Sports in August 2025. Singh joined JSW Sports in 2017 as the Head of Sales and Marketing, and since then, he has been at the forefront of brand development, fostering strategic alliances, and engaging with athletes. His promotion to Chief Operating Officer (COO) in January 2023 with full oversight [&hellip;]
- [WPP Media Appoints Veena Joji as Chief People Officer, South Asia](https://customerengagement.net/wpp-media-appoints-veena-joji-chief-people-officer-south-asia/): WPP Media names Veena Joji as Chief People Officer, South Asia, to lead HR strategy, talent growth, and workplace transformation across the region. WPP Media has appointed Veena Joji as the new Chief People Officer for South Asia. This appointment heads a new and emerging market for the company and strengthens the leadership team in one of the company’s most dynamic regions. In her new position, Veena is expected to manage the people and culture strategy for all of WPP Media’s South Asia operations, which will include talent development, diversity and inclusion, and preparing future-ready teams. She is expected to partner [&hellip;]
- [Neel Gawde Appointed Chief Business Officer at Schbang](https://customerengagement.net/neel-gawde-appointed-chief-business-officer-schbang/): Schbang appoints Neel Gawde as Chief Business Officer, recognizing his decade-long expertise in business development and digital marketing leadership. Neel Gawde has been advanced to the position of Chief Business Officer at Schbang. This development is the final step towards the goal he has been working towards for over 7 years. Alongside his impactful service with Schbang, his advanced position is a result of his committed leadership. Schbang’s growth is largely attributed to his work as the Head of Business Development (Solutions, Media &amp; Events) and as the National Head of Business Development. His industry experience includes leading the business development [&hellip;]
- [Lowe Lintas Appoints Shantanu Sapre as Chief Business Officer](https://customerengagement.net/lowe-lintas-shantanu-sapre-chief-business-officer/): Lowe Lintas has named industry veteran Shantanu Sapre as Chief Business Officer, bringing his decades-long expertise in advertising, brand management, and leadership back to the agency. Lowe Lintas has appointed Shantanu Sapre as Chief Business Officer. More than 15 years ago, Shantanu worked at the agency, where he significantly contributed to the growth of the West operations and managed some of the most important brand strategies in the FMCG, retail, and technology industries. Shantanu has worked for almost 30 years in the advertising industry and held various positions in brand management, business strategizing and agency leadership. After leaving Lowe Lintas, he [&hellip;]
- [Zee BanglaSonar Launch: Bengal’s New Entertainment Channel Redefining Regional TV](https://customerengagement.net/zee-banglasonar-entertainment-channel-launch-bengal/): Discover Zee BanglaSonar, Bengal’s newest entertainment channel blending fiction, non-fiction, and movies to deliver a unique cultural and contemporary viewing experience. Launching on the same channel number as Zee Bangla Cinema with fresh programming for diverse audiences. Zee BanglaSonar is an exciting new entertainment channel dedicated to Bengal. It offers a fresh and creative approach to regional television by seamlessly blending movies, fiction, and nonfiction. The channel aims to transform how audiences in Bengal perceive entertainment by introducing a new style of storytelling that celebrates the region&#8217;s rich musical and narrative heritage while also appealing to modern tastes. What sets Zee [&hellip;]
- [JSW MG Motor Launches ‘EV Sahi Hai’ Campaign to Boost EV Adoption](https://customerengagement.net/jsw-mg-motor-ev-sahi-hai-campaign/): JSW MG Motor India ropes in Pulkit Samrat &amp; Varun Sharma for ‘EV Sahi Hai’ campaign to promote electric vehicle adoption across India. The well-known actors Pulkit Samrat and Varun Sharma have been recruited for JSW MG Motor India&#8217;s one-of-a-kind campaign &#8216;EV Sahi Hai,&#8217; intended to boost electric vehicle adoption all over the country. The campaign was initiated in August 2025 and aims to resolve misconceptions related to EVs and enhance trust in electric mobility by presenting authentic use cases and tangible advantages. The initiative is rolled out in two steps. The first phase consists of 10 shorts that are consumer [&hellip;]
- [Tata Tea Agni Launches India’s First Energy Tea – Agni Extra Josh for Extra Energy](https://customerengagement.net/tata-tea-agni-extra-josh-energy-tea-launch/): Tata Tea Agni introduces Extra Josh, India’s pioneering energy tea fortified with natural caffeine, designed to fuel modern lifestyles with robust taste and invigorating energy. Tata Tea Agni has introduced Tata Tea Agni Extra Josh, the first of its kind energy tea available in India. Tailored to the tea drinking audience, this new tea blend comes with natural tea added caffeine to be more energizing. It is the perfect tea to capture the consumer segment looking for energizers in the middle of their busy day. For the evolution of the new variant, Tata Tea Agni chose to communicate Extra Josh suggesting [&hellip;]
- [KT Kids Launches National TVC Featuring Kareena Kapoor Khan](https://customerengagement.net/kt-kids-kareena-kapoor-khan-national-tvc-launch/): KT Kids unveils TVC with Kareena Kapoor Khan showcasing gentle, science-driven kids’ haircare combined with SpongeBob SquarePants&#8217; playful appeal to engage children and parents nationwide. KT Kids, India’s biggest children’s personal hair care brand, has launched its new national TVC starring popular Bollywood actress Kareena Kapoor Khan. The film captures the genuine, beautifully unvarnished bond between a mother and a child with everyday parenting moments like love, laughter, and care. ​ This new TVC was conceptualized and directed by Lumos Studios. The campaign now positions KT Kids as “A Mother’s Trusted Choice.” The campaign combines emotive storytelling with the brand promise [&hellip;]
- [NDTV Reports 14% Revenue Growth in Q2 FY26](https://customerengagement.net/ndtv-q2-fy26-14-percent-revenue-growth/): NDTV posts 14% revenue growth in Q2 FY26 versus Q1, driven by content innovation, strategic consolidation, and expanded digital presence with new primetime shows and global summit impact. According to NDTV, revenue for the quarter increased by 14% during the second quarter FY26 when compared to Q1 and showed an increase of 10% to the same quarter the year before. This marked improvement showcased the increased focus the company placed on innovation of its content, and the consolidation of its business. The company has focused on consolidation and innovation driven by content which has seen its consolidation within the market also [&hellip;]
- [LOTTE India Launches Korean-Inspired Ice Candies Subak &amp; Shark](https://customerengagement.net/lotte-india-subak-shark-korean-ice-candies-launch/): LOTTE India introduces Subak and Shark, India&#8217;s first Korean-style slush ice candies featuring bold flavours, playful shapes, and a vibrant K-culture campaign to delight consumers nationwide. LOTTE India is expanding its frozen dessert offerings with Korean-inspired ice candies, Subak and Shark, bringing a new wave of K-culture to Indian consumers. After the success of the brand’s four-layered Korean ice cream bar, Subak and Shark were designed with playful creativity and bold, innovative flavors for the Indian market. In Korean, Subak means watermelon, and so the watermelon strawberry slice-shaped treat features “seeds&#8221; of chocolate capped peanuts for added crunch. While Shark, a [&hellip;]
- [Sangam Nayal Named Director at Interactive Avenues](https://customerengagement.net/sangam-nayal-director-interactive-avenues/): Sangam Nayal joins Interactive Avenues as Director, leveraging award-winning digital strategy, media planning, and multi-sector experience from top agencies to drive innovation and brand growth. Sangam Nayal has become Director at Interactive Avenues. This is a new milestone in a career that has most recently included leadership in digital marketing. Over the last 8 years, Sangam has worked at Dentsu Creative, where he started as Associate Director and advanced to Director, overseeing the digital and media campaigns for Kia India, ENOCUM, and M&amp;S. He has digital strategy, cross-platform media and performance CTV, and digital award initiatives. His accolades include the Asia [&hellip;]
- [KidZania India Appoints Piyush Patkie As Head (West) – Strategic Brand Partnerships](https://customerengagement.net/kidzania-india-appoints-piyush-patkie-head-west-strategic-brand-partnerships/): Piyush Patkie joins KidZania India to lead strategic brand partnerships in the West, driving innovative collaborations, sponsorship growth, and immersive experiential marketing for children and parents. KidZania India has appointed Piyush Patkie as the new Head (West) – Strategic Brand Partnerships. She comes with 15 years of experience in media, entertainment, and brand solutions. She gained expertise in integrated sales and sponsorships, digital innovation, and large-scale branded content at Zee Entertainment, Network18, and Radio Mirchi. She is expected to accelerate revenue growth, establish new collaborative strategic alliances, design and implement integrated sponsorship, and develop experiential marketing platforms that forge meaningful brand [&hellip;]
- [EaseMyTrip Wins Punjab Mandate to Manage Pilgrimage Travel ](https://customerengagement.net/easemytrip-punjab-mukh-mantri-tirth-yatra-travel-mandate/): EaseMyTrip secures contract under Punjab’s Mukh Mantri Tirth Yatra Yojana to manage and operate pilgrimage tours from Bathinda to Amritsar, facilitating over 200,000 devotees with seamless travel and lodging experience. EaseMyTrip has received its first contract from the Punjab government to manage the pilgrimage travel under the Mukh Mantri Tirth Yatra Yojana. The Mukh Mantri Tirth Yatra Yojana aims to facilitate to the Golden Temple amritsar to over 2,00,000 devotees from Bathinda throughout the year. The Punjab government aims to promote spiritual tourism in the region as well as provide a safe and organized pilgrimage experience. EaseMyTrip will provide for the [&hellip;]
- [Chupps Unveils India’s First Washable and Biodegradable Billboard to Promote Sustainable Footwear](https://customerengagement.net/chupps-washable-biodegradable-billboard-sustainability/): Chupps makes a bold sustainability statement with a washable, biodegradable billboard in Mumbai that naturally disintegrates in rain, reflecting its eco-friendly footwear designed to break down in 24 months. Footwear brand Chupps introduced India’s first biodegradable billboard in the Chappal industry, located in Mundavli, Mumbai. into creative conceived the unique billboard, which is made of bamboo, clay, sawdust, hay and cow dung. Everything iron and tin (used in traditional billboards) is replaced. The headline is carved and etched in fresh limestone instead of paint. What makes this installation unique is that it is made to disintegrate in the rain to highlight [&hellip;]
- [Django Secures Creative Mandate for Khukri Rum’s Entry into India](https://customerengagement.net/django-creative-mandate-khukri-rum-india/): Django leads creative and digital campaigns for Khukri Rum’s Indian launch, highlighting its Himalayan heritage, premium quality, and unique aging process to captivate discerning spirits consumers. Django has been awarded the creative and digital contract for Khukri Rum’s debut in India. Khukri Rum, having a history in the Himalayas and crafted in Nepal, is marketing India for its expansion. Considering its Himalayan heritage, quality, and the distinctive Himalayan flavors, Khukri Rum is a crafted Himalayan Rum. Khukri Rum has a Himalayan heritage and craftsmanship which is also a premium expression of authentic rum. Django will be executing the creative storytelling and [&hellip;]
- [Joy Personal Care Launches Skin Fruits Moisturising Cream Campaign with Sanya Malhotra](https://customerengagement.net/joy-personal-care-skin-fruits-campaign-sanya-malhotra/): Joy Personal Care unveils a new campaign for Skin Fruits Moisturizing Cream starring Sanya Malhotra, blending tradition and modern skincare with 48-hour hydration and natural ingredients. Joy Personal Care has launched a new campaign featuring popular actress Sanya Malhotra for their Skin Fruits Moisturising Cream. The campaign aims to engage the long-standing brand loyalists as well as younger Gen Z consumers interested in authenticity and results in skincare by creatively incorporating elements of nostalgia and modernity. The light-hearted TV commercial &#8220;bride-seeing&#8221; is a traditional custom in some cultures Sanya is invited to a home to view a prospective daughter in law. [&hellip;]
- [FCB Neo Appoints Saksham Kohli as President to Lead Digital and Creative Transformation](https://customerengagement.net/fcb-neo-appoints-saksham-kohli-president/): Saksham Kohli joins FCB Neo as President, bringing over two decades of experience in integrated communications, digital strategy, and creative transformation across leading global brands. As part of FCB India, FCB Neo has appointed Saksham Kohli as President, expanding the agency’s leadership capabilities within the digital and creative domains. Kohli’s credentials include over 20 years of brand and integrated communications experience in major advertising firms like Ogilvy, Publicis, FCB Ulka and Cheil Worldwide. He has also developed a reputation for delivering digitally led innovative marketing solutions where creativity intersects with data and technology. ​ Kohli’s track record includes the oversight of [&hellip;]
- [Parle-G’s Heartwarming Chhath Puja Film Celebrates Empathy and Goes Viral](https://customerengagement.net/parle-g-chhath-puja-viral-film-empathy/): Parle-G’s latest Chhath Puja campaign highlights small acts of kindness and family togetherness, going viral across Bihar, Uttar Pradesh, and Jharkhand with its authentic portrayal of tradition and care. Distributing empathy in Chhath Puja ads put out by Parle-G won the hearts of many across the country. The ad centers on a young boy and his pregnant aunt, who gets advised against attending the Chhath Puja rituals, for they may be too crowded for her health. The aunt is obviously upset. To allow her to partake in the rituals, the boy makes a ghat out of mud, flowers, and water, to [&hellip;]
- [Altamash Khan Appointed Head of Media &amp; Digital Marketing at Pantaloons by ABFRL](https://customerengagement.net/altamash-khan-head-media-digital-marketing-pantaloons/): Aditya Birla Fashion and Retail (ABFRL) appoints Altamash Khan as Head of Media &amp; Digital Marketing at Pantaloons, strengthening digital strategy and brand growth in India&#8217;s fashion sector. Altamash Khan has recently been appointed as Head of Media and Digital Marketing for Pantaloons, part of Aditya Birla Fashion &amp; Retail Ltd. He has relevant experience spearheading digital transformations for companies such as Raymond Lifestyle, Kellogg’s India and Godrej Consumer Products Ltd. Khan has spent the last 15 years developing brand transformation and media strategy and is a master at brand growth through digital strategy activation, full-funnel performance analysis, influencer strategy and [&hellip;]
- [Omnicom to Retire Iconic DDB Brand Amid IPG Merger ](https://customerengagement.net/omnicom-retire-ddb-brand-ipg-merger-2025/): Following its $13.5 billion acquisition of Interpublic Group, Omnicom plans to retire the historic DDB agency brand, consolidating creative networks to focus on BBDO, McCann, and TBWA as part of a strategic industry shakeup. As part of the upcoming merger with Interpublic group, Omnicom plans to retire the DDB brand. In modern advertising history, this could become one of the most significant shakeups in the industry. DDB was founded in 1949 by ad legends Bill Bernbach, James Edwin Doyle, and Maxwell Dane. DDB was the first to use creative storytelling in advertising. DDB has produced some of the biggest campaigns in [&hellip;]
- [PepsiCo Unveils Bold New Corporate Identity After 25 Years](https://customerengagement.net/pepsico-new-corporate-identity-2025/): PepsiCo introduces a refreshed brand identity featuring a vibrant new logo, eco-inspired color palette, and smile motif, symbolizing its evolution towards consumer focus, sustainability, and innovation. After nearly 25 years PepsiCo has redesigned their logo as part of their brand revitalization. A modern business brand should evolve to reflect contemporary aesthetics while also signaling business priorities to customers. PepsiCo’s new logo features the letter “P” and demonstrates values of consumer centricity, sustainability, and quality while the surrounding shapes signify connection and purpose.  The redesign’s new color schemes and fonts aim to demonstrate the brands roots in nature, highlight the environmental commitments [&hellip;]
- [Times Internet Elevates Prasad Sanyal to Group Business Head Role](https://customerengagement.net/times-internet-elevates-prasad-sanyal-group-business-head/): Times Internet has promoted Prasad Sanyal to Group Business Head, leveraging his diverse digital media experience to drive growth, innovation, and market leadership across the company’s online platforms. Times Internet has elevated Prasad Sanyal to the role of Group Business Head, underscoring its commitment to strengthening strategic leadership at the helm of its digital business portfolio. Sanyal has been a pivotal figure at The Times of India as Business Head for over two years, spearheading growth and innovation during an era of heightened digital transformation and content diversification.​ With an extensive background in editorial and digital leadership, Sanyal previously held key [&hellip;]
- [Eveready Appoints The Minimalist as Digital Agency Partner for Brand Transformation](https://customerengagement.net/eveready-appoints-the-minimalist-digital-agency-partner/): Eveready names The Minimalist as its digital agency partner, combining creative strategy and digital innovation to build a refreshed brand identity and deeper consumer engagement across digital platforms. Eveready Industries India has appointed The Minimalist as its digital agency partner, marking a significant step in aligning Eveready’s enduring heritage with cutting-edge digital creativity and strategy. The Minimalist, known for its inventive campaigns and data-driven approach, is set to revitalize the brand’s digital footprint, helping Eveready deepen its connection with today’s tech-savvy consumers while honoring its longstanding legacy of trust.​ With this partnership, The Minimalist will take charge of Eveready’s entire suite [&hellip;]
- [ICICI Prudential Mutual Fund Secures Branding Rights at Santacruz Metro Station](https://customerengagement.net/icici-prudential-santacruz-metro-line-3-branding/): ICICI Prudential Mutual Fund, in collaboration with Times OOH, has secured extensive branding rights for Santacruz Metro Station on Mumbai Metro Line 3, utilizing innovative QR code engagement and educational outreach for commuters. ICICI Prudential Mutual Fund, in association with Times OOH, has secured branding rights for Santacruz Metro Station on Mumbai Metro Line 3. The station-wide branding spans ~4,000 sq. ft. across both the interior and exterior of the station. The branding covers key areas of the station including entry points, concourses, platforms, and other transit spaces ensuring visibility across different commuter touchpoints during travel. The initiative holds relevance as [&hellip;]
- [Bright Brain Secures Digital Marketing Mandate for Sub Zero - India’s Cold Chain on Wheels](https://customerengagement.net/bright-brain-sub-zero-digital-marketing-mandate/): Bright Brain has secured the digital marketing mandate for Sub Zero, a trusted name in cold chain logistics, to elevate its digital presence through end-to-end strategy, creative, SEO, and performance marketing. Bright Brain, a leading digital marketing agency known for its performance-led strategies and creative depth, has been bagged the digital marketing mandate for Sub Zero, one of India’s most trusted names in cold chain logistics. Under this partnership, Bright Brain will manage end-to-end digital strategy for Sub Zero, including content &amp; communication, website design and development, SEO, social media management and performance marketing. Through this collaboration, Bright Brain aims to [&hellip;]
- [Approach Entertainment Wins PR &amp; Digital Mandate for UFI Camp Decent](https://customerengagement.net/approach-entertainment-pr-digital-mandate-ufi-camp-decent/): Approach Entertainment secures PR and digital marketing duties for UFI Productions’ Camp Decent, a genre-defining Hindi comedy spotlighting gender equality and social commentary through innovative content and outreach. Approach Entertainment &amp; Communications has obtained the PR, digital marketing, and entertainment partnership for UFI Productions’ upcoming theatrical release, Camp Decent, a satirical Hindi comedy that focuses on gender equality. The movie is created by Mujeeb-ul-Hassan and Vikas Gutgutia and is creatively executed by Sonu Tyagi, and stars well known personalities Brijendra Kala, Rajpal Yadav, Sara Khan, and Hemant Pandey. Camp Decent describes the problematic parts of our society and the biases people [&hellip;]
- [Amul Pays Heartfelt Tribute to Advertising Legend Piyush Pandey](https://customerengagement.net/amul-tributes-piyush-pandey-advertising-legend/): Amul honors ad icon Piyush Pandey with a creative tribute, celebrating his contributions to Indian advertising and cultural storytelling following his passing at age 70. After Piyush Pandey’s passing at the age of seventy, Amul paid their respects by highlighting the impact he had on the history of advertising in India and the influence he had on the Indian culture. Amul’s history of advertising and creativity and their social media presence made a heartfelt post, and included the line “Inka sur sabse mila,” while illustrating Piyush Pandey’s famous moustache and creative energy. An illustration of Pandey writing, a reference to his [&hellip;]
- [Surej Salim Elected President of The Advertising Club Madras for 2025–2026](https://customerengagement.net/surej-salim-elected-president-advertising-club-madras-2025/): The Advertising Club Madras appoints Surej Salim as President for 2025–2026, signaling a new era of creative industry leadership, collaboration, and innovation in South India’s advertising community. Surej Salim is the newly elected President of The Advertising Club Madras for the 2025–2026 term. This opens a new chapter in the club&#8217;s history as a center for advertising and marketing professionals in South India. Salim, Co-Founder and COO of Digitally Inspired Media, has almost 20 years of experience in the creative, digital, and business sectors. As Club Secretary, he has significantly enhanced the level of community collaboration and engagement, as well as [&hellip;]
- [Taboola and Paramount Launch Performance Multiplier to Boost CTV Reach for SMBs](https://customerengagement.net/taboola-paramount-performance-multiplier-ctv-boost/): Discover how Taboola and Paramount Advertising&#8217;s new Performance Multiplier enhances CTV advertising for small and medium businesses by extending reach across multiple digital channels Taboola and Paramount Advertising have unveiled “Performance Multiplier,” a new Paramount-branded product that offers small and medium-sized businesses (SMBs) increased reach and effectiveness for their connected TV (CTV) advertising campaigns. This solution is seamlessly integrated within Paramount Ads Manager, a self-service portal where SMBs, regardless of their budget, can purchase streaming advertising slots within the Paramount ecosystem of tier-1 networks. Performance Multiplier utilizes Taboola’s Realize AI technology for advanced targeting and attribution engineered to extend brand messages [&hellip;]
- [BharatPe Appoints Ajit Kumar as Chief Technology Officer to Drive Innovation](https://customerengagement.net/bharatpe-appoints-ajit-kumar-chief-technology-officer/): BharatPe names Ajit Kumar as CTO, leveraging his 19+ years of fintech expertise to lead technology strategy and scale payments and lending platforms. BharatPe has chosen Ajit Kumar as its new Chief Technology Officer (CTO), effective October 23, 2025. Ajit Kumar will be taking over from Pankaj Goel, who has vacated the position earlier this year. Pankaj Goel was the CTO earlier this year and stepped down from the position. Ajit has over 19 years of vast experience in technology and engineering and most recently was Senior Vice President of Engineering at Paytm, where Ajit built and scaled considerable fintech systems, [&hellip;]
- [Famous Ad Campaigns by Piyush Pandey: A Legacy of Iconic Creativity](https://customerengagement.net/piyush-pandey-famous-ad-campaigns-india/): Discover the legendary ad campaigns of Piyush Pandey, from Fevicol’s iconic humor to Cadbury Dairy Milk’s emotional “Kuch Khaas Hai.” Explore YouTube links and brief explanations of his work. Fevicol – &#8220;Yeh Fevicol Ka Jod Hai, Tutega Nahi.&#8221; Explanation: Making a Fevicol advertisement a metaphor for Indian resilience inspired Pandey. There was the classic &#8220;Fevicol . . . Bus&#8221; advertisement where an overloaded bus was held together by Fevicol, the &#8220;Fevicol Egg&#8221; where a hen laid an unbreakable egg, and various other commercials that humorously showcased the product’s bond in relatable Indian settings. Cadbury Dairy Milk – &#8220;Kuch Khaas Hai.&#8221; Explanation: [&hellip;]
- [Shubman Gill Named Brand Ambassador for Tasva Wedding Wear](https://customerengagement.net/shubman-gill-brand-ambassador-tasva-wedding-wear/): Tasva appoints cricket star Shubman Gill as its brand ambassador, marking a new era in contemporary Indian wedding fashion embracing personal style and modern traditions. Aditya Birla Fashion &amp; Retail&#8217;s Tasva, a modern Indian menswear brand in collaboration with couturier Tarun Tahiliani, has appointed Indian cricket star Shubman Gill as the brand ambassador. This is Gill’s first association with a wedding wear brand and demonstrates Tasva’s effort in focusing on the new Indian weddings as personal celebrations devoted to love and individuality, as opposed to the public spectacle and deep-rooted traditions. In the new campaign showcasing Shubman Gill, Tasva emphasizes the [&hellip;]
- [Piyush Pandey, Icon of Indian Advertising, Passes Away at 70](https://customerengagement.net/piyush-pandey-indian-advertising-legend-passes-away/): Legendary adman Piyush Pandey has passed away at 70, remembered for iconic campaigns like Fevicol’s “Bus,” Cadbury Dairy Milk’s “Kuch Khaas Hai,” Vodafone’s ZooZoos, and Mile Sur Mera Tumhara. Piyush Pandey, the Father of Indian Advertising, is magnificent with a legacy of 70, standing unmatched in the creative vocation. In a brilliant span of 40 years, most of which he served as Chief Creative Officer and Executive Chairman of Ogilvy India, he transformed the Indian advertising industry, incorporating storytelling with a sense of warmth, native language, and emotion. Pandey also transcended the Western English advertising campaigns to relate Indian stories that [&hellip;]
- [Goibibo’s Campaign Unites Rishabh Pant and Navjot Singh Sidhu in Playful Travel Face-Off](https://customerengagement.net/goibibo-rishabh-pant-navjot-singh-sidhu-travel-faceoff-campaign-2025/): Goibibo launches a fun digital campaign featuring cricket stars Rishabh Pant and Navjot Singh Sidhu, blending cricket camaraderie and comedy to promote affordable hotel stays. Goibibo, the leading online travel brand, has commenced a digital campaign featuring a playful travel face-off with cricket celebrities Rishabh Pant and Navjot Singh Sidhu. The campaign focuses on the humorous side of cricket, camaraderie, and the Indian ethos to amplify Goibibo’s commitment to offering excellent hotels at reasonable prices. The ad campaign showcased the seamless blend of youthful exuberance of Pant with Sidhu’s poetic artistry, and his witticism. Via a series of mirthful interactions, ranging [&hellip;]
- [SBICAP Securities Launches #KaroKhudPeInvest Campaign to Empower Investors](https://customerengagement.net/sbicap-securities-financial-empowerment-karokhudpeinvest-campaign-2025/): SBICAP Securities promotes financial empowerment with the #KaroKhudPeInvest campaign, encouraging young Indians and women to start smart investing this festive season. SBICAP Securities Limited, a branch of State Bank of India, has undertaken the #KaroKhudPeInvest campaign to promote the idea of financial independence, especially for young Indians and women. With Diwali just around the corner, the campaign reminds people of the importance of celebrating and embracing their financial futures, urging them to start investing confidently and early. The campaign includes a poignant short film about a father telling his daughter to invest for Diwali, stressing that it is the time to [&hellip;]
- [Nas Daily Promotes Aakarsh Gupta to Head of Operations (Global)](https://customerengagement.net/nas-daily-promotes-aakarsh-gupta-head-operations-global/): Nas Daily elevates Aakarsh Gupta to Head of Operations (Global), entrusting him to lead 1000 Media and scale global social media and branded content production. Aakarsh Gupta has been promoted from Executive Producer to Head of Operations at Nas Daily. In this new position, Aakarsh will oversee 1000 Media, Nas Daily&#8217;s sibling company which handles social media management and branded content creation for global audiences. Aakarsh has been at the forefront of Nas Daily&#8217;s global outreach efforts for the past three years, managing productions in over 50 countries such as Sudan, Ecuador, Mongolia, and Cuba. Aakarsh has played a key role [&hellip;]
- [McCain Foods India Launches ‘Jugalbandi’ Festive Campaign Celebrating Family Togetherness](https://customerengagement.net/mccain-foods-india-jugalbandi-festive-campaign-2025/): McCain Foods India unveils its ‘Jugalbandi’ campaign featuring Usha Uthup, highlighting generational bonding and festive togetherness through music and snacks this Diwali. McCain Foods India has rolled out their festive campaign ‘Jugalbandi’ with a musical collaboration for the first time with the legendary Usha Uthup, her daughter Anjali and her grandson, signifying togetherness and the passage of time. The campaign celebrates the company’s value of togetherness. Designed by Schbang, the campaign illustrates how McCain snacks as a distributed snack option can bridge gaps and help bring families closer during festive gatherings. The advertisement depicts a cross-generational family at a Diwali celebration. [&hellip;]
- [Motilal Oswal Financial Services Launches #DiwaliAapkiTayyariHumari Campaign](https://customerengagement.net/motilal-oswal-diwaliaapkitayyarihumari-campaign-2025/): Motilal Oswal Financial Services unveils the #DiwaliAapkiTayyariHumari campaign celebrating investor readiness and the teamwork behind a seamless Muhurat Trading experience during Diwali 2025. Motilal Oswal Financial Services Ltd. (MOFSL) has launched its festive campaign #DiwaliAapkiTayyariHumari, celebrating investor preparedness and the teamwork behind a seamless Muhurat Trading experience. The campaign highlights the extensive efforts by MOFSL teams across research, advisory, and technology to ensure investors have a smooth, informed, and rewarding trading experience during the auspicious Muhurat Trading hour on Diwali. The campaign film showcases a man preparing for Diwali, who opens the MO Investor app as Muhurat Trading begins, supported by [&hellip;]
- [Sunil Moolchandani Appointed Head of National Sales at Hyundai Motor India](https://customerengagement.net/sunil-moolchandani-head-national-sales-hyundai-motor-india/): Hyundai Motor India names Sunil Moolchandani as the new head of national sales, bringing over 24 years of automotive industry expertise to drive growth and dealer network expansion. Hyundai Motor India Limited (HMIL) appointed Sunil Moolchandani as the new Function Head – National Sales. This is part of the company’s initiative to strengthen its sales leadership more broadly and consolidate its position in the Indian automotive market. Moolchandani has more than 24 years of experience in the automotive and commercial industries and has held positions in the automotive ecosystem where he developed and executed sales plans, channel management, and market development. [&hellip;]
- [Zupee Studio Becomes India’s Fastest-Growing Short-Form Entertainment App with 10 Million Downloads](https://customerengagement.net/zupee-studio-fastest-growing-entertainment-app-10-million-downloads/): Zupee Studio achieves 10 million downloads, emerging as India’s fastest-growing short-form entertainment app. Discover how microdramas and mobile-first content drive its meteoric rise. Zupee Studio has become one of the biggest milestones in the history of the digital entertainment industry in India with 10 million downloads in record time. This positions the company as the fastest growing short-form entertainment app in the nation, showcasing the country’s increasing consumption tendencies and the growing appetite for mobile-fist and short-form storytelling. Zupee Studio’s release on September 2025 came as the company’s biggest pivot away from real-money gaming as strategically planned in light of the [&hellip;]
- [Rajesh Sareen Steps Down as Chief Revenue Officer of Zee Media Corporation Limited](https://customerengagement.net/rajesh-sareen-resigns-chief-revenue-officer-zee-media/): Rajesh Sareen resigns from his role as Chief Revenue Officer at Zee Media Corporation, concluding his impactful tenure amid ongoing leadership changes in the media company. Rajesh Sareen has resigned from his position as Chief Revenue Officer (CRO) at Zee Media Corporation Limited (ZMCL) after eight months since his contract commenced in September 2024. Despite the brief length of his appointment, his career experience in the industry was substantial in media sales, business development, and growth of revenue strategies. Sareen has over 20 years of experience in the media industry having had leadership roles in Network18, Star India, Bennett Coleman &amp; [&hellip;]
- [Garnier Men Launches AcnoFight Gentle Cleanser with Abhishek Sharma](https://customerengagement.net/garnier-men-acnofight-gentle-cleanser-abhishek-sharma/): Garnier Men introduces AcnoFight Gentle Cleanser, a gentle yet effective solution for acne-prone skin, endorsed by brand ambassador Abhishek Sharma, catering to men’s skincare needs. Garnier Men launched the AcnoFight Gentle Cleanser positioned for men with sensitive, acne-prone skin. Garnier Men targets the youth audience with gentle yet effective skin care products as Abhishek Sharma, India’s prominent T20 cricketer, joins the Men’s Garnier portfolio. This is also the first integrated campaign for Garnier Men. The AcnoFight Gentle Cleanser combines deep pore cleansing Salicylic Acid and calming Centella, making the product suited for sensitive skin. This formulation is aggressive against pimples and [&hellip;]
- [JioSaavn Launches Festive Annual Pro Plan at ₹399 for Unlimited Music](https://customerengagement.net/jiosaavn-annual-pro-plan-399-festive-offer/): JioSaavn introduces a special festive offer with its new annual Pro subscription priced at ₹399, delivering ad-free music, unlimited downloads, and high-quality streaming for a year. JioSaavn has introduced a new, limited-time annual Pro subscription plan during the festive season priced at ₹399. JioSaavn is JioSaavn is India&#8217;s leading audio streaming services with more than 100 million active subscribers each month. JioSaavn aims to offer premium, ad free music streaming at affordable prices to a broader audience. Users will have the privilege to download, listen ad free, and stream music in high quality for a whole year. Users will also have [&hellip;]
- [Hemlata Yederi Appointed Chief Revenue Officer at B4U Network](https://customerengagement.net/hemlata-yederi-chief-revenue-officer-b4u-network/): B4U Network welcomes Hemlata Yederi as Chief Revenue Officer. With an impressive track record in media sales, Yederi is set to drive revenue growth and strategic innovation for the network. Over three decades in media and advertising have equipped Hemlata Yederi to take on her new role as B4U Network Chief Revenue Officer (CRO). B4U gained experience with Yederi&#8217;s previous role as national sales head for the broadcast network of the Sri Adhikari Brothers (SAB) Group for 14 consecutive years, as well as in media organizations such as Anant Media, NDTV, and Mid-Day. B4U Network will shift to new levels of [&hellip;]
- [Boeing India Appoints Sarma Chillara as Executive Director &amp; CHRO for South Asia](https://customerengagement.net/boeing-india-sarma-chillara-executive-director-chro-2025/): Sarma Chillara joins Boeing India as Executive Director and CHRO, focusing on talent development and leadership for India and South Asia regions. Boeing India is continuing to invest in its leadership team and regional expansion, with the appointment of Sarma Chillara to the position of Executive Director and Chief Human Resources Officer (CHRO) for India and South Asia. Sarma has more than 18 years of Human Resources experience working with global and Indian organizations, as well as expertise in organizational transformation and leadership development and talent management. Before joining Boeing, Sarma worked for more than 13 years at Škoda Auto Volkswagen [&hellip;]
- [Ananya Panday Celebrates Diwali with California Almonds Campaign](https://customerengagement.net/ananya-panday-california-almonds-diwali-2025/): Ananya Panday brings warmth and togetherness to Diwali 2025 with California Almonds, promoting health-focused festive gifting and joyful family moments. This Diwali Ananya Panday is endorsing a new campaign “California Almonds Diwali Special”, promoting the healthy gifts campaign aiming to showcase how the Diwali Almonds gifts are “healthy” and how “gifts” may be “thoughtful, nourishing and packed with care” instead of gifts that are simply &#8220;flashy&#8221;. Through Ananya brand endorsement ties to California Almonds campaign becomes personal and attains quality and usefulness by almonds strengthening the communal, festive and healthy almonds the family consists of cherished moments together during the holiday [&hellip;]
- [WPP Faces U.S. Class Action Lawsuit Over Alleged Misleading Investors](https://customerengagement.net/wpp-us-class-action-lawsuit-investor-misleading/): WPP is sued for allegedly misleading investors on financial outlook and client growth, with shares dropping after revealing media division struggles. WPP, a worldwide leader in advertising and communications, is now subject to a class action lawsuit in the United States regarding claims that it misled investors on the company&#8217;s financial performance and client expansion. The class action lawsuit was filed in the Southern District of New York and pertains to investors that acquired shares of WPP in the time frame of February 27, 2025, to July 8, 2025. The lawsuit claims that WPP lied and misstated information of a material [&hellip;]
- [Aleph Secures Exclusive Reddit Ad Rights in 45+ Global Markets](https://customerengagement.net/aleph-exclusive-reddit-ad-rights-45-markets-2025/): Aleph expands partnership with Reddit, gaining exclusive ad rights in over 45 markets, enhancing advertiser access to Reddit’s engaged 110M+ daily users. Aleph, a worldwide digital media and payments conglomerate, has broadened its strategic partnership with Reddit to include exclusive advertising rights in more than 45 territories throughout Europe, the Middle East, Africa and Turkey (MENAT), Latin America, and the Asia-Pacific (APAC) region. This broadened partnership gives advertisers at the local and regional levels access to Reddit&#8217;s advertising and marketing opportunities. Advertisers in these regions will gain access to direct and simplified opportunities to engage with Reddit&#8217;s 110 million active users [&hellip;]
- [Meta Bans Third-Party AI Chatbots on WhatsApp Business API Starting 2026](https://customerengagement.net/meta-bans-third-party-ai-chatbots-whatsapp-business-api-2026/): Meta restricts third-party AI chatbots from WhatsApp Business API to ensure platform stability, allowing only Meta&#8217;s own AI assistant from January 2026. Meta will introduce a ban on third-party, general-purpose AI chatbots integrated with the WhatsApp Business API starting January 15, 2026. As a result of this policy change, companies developing large language models and generative AI assistants–OpenAI, Perplexity, Luzia, and Poke, for example–will be unable to implement WhatsApp business infrastructure to provide chatbot services, where the primary purpose of the chatbot is offering AI assistance. The new guidelines specifically prevent &#8220;AI Providers&#8221; from using the WhatsApp Business Solution to offer [&hellip;]
- [Jindal Stainless Launches Diwali Campaign ‘More Than Just Change’ Celebrating Tradition and Legacy](https://customerengagement.net/jindal-stainless-diwali-campaign-more-than-just-change/): Jindal Stainless’s Diwali campaign ‘More Than Just Change’ highlights the emotional value of coins, symbolizing trust and heritage this festive season. Jindal Stainless has released its latest Diwali campaign titled ‘More Than Just Change.’ The campaign illustrates the significance of everyday coins. The campaign highlights the idea that coins are symbolic of more than just currency. They are tokens of blessings, memories, and the values of the generations. Diwali, a time of trust and tradition, is the perfect time to reflect upon and embrace the value of this everyday object. The campaign uses emotional storytelling to draw the audience’s attention to [&hellip;]
- [Axis Partners with HUMAN to Strengthen CTV and Video Fraud Protection in 2025](https://customerengagement.net/axis-human-partnership-ctv-video-fraud-protection/): Axis joins forces with HUMAN to enhance CTV and video ad fraud protection, improving traffic verification and transparency across digital ad formats. To counter the increase in fraud across CTV, video, and All Display ad ecosystems, Axis has partnered with HUMAN. HUMAN is a global leader in advanced digital fraud prevention. This partnership will allow Axis to expand its traffic quality assessment for CTV, video, and cross-display web and in-app ecosystems. The Axis-HUMAN partnership will allow Axis to real-time scan for fraud and bots and for invalid traffic in the CTV, video and display ads, ensuring inventory is of higher quality [&hellip;]
- [Kering and L’Oréal Forge €4 Billion Luxury Partnership on Creed, Gucci, Bottega Veneta](https://customerengagement.net/kering-loreal-luxury-partnership-creed-gucci-bottega-veneta/): Kering and L’Oréal announce a €4 billion alliance granting L’Oréal licenses for Creed, Gucci, and Bottega Veneta fragrances and beauty products starting 2026. Kering and L’Oréal have announced a strategic partnership worth €4 billion, a notable development considering the beauty and luxury sector. L’Oréal will take over the House of Creed, a heritage luxury fragrance maker, known for its exquisite and rare natural ingredient fragrances. Also, L’Oréal will have exclusive 50-year licenses to manufacture, design, and distribute fragrances and cosmetics for beauty products for Kering fashion houses, including Gucci, Bottega Veneta, and Balenciaga. Those licenses will take effect once current contracts, [&hellip;]
- [ASICS Launches First Company-Owned Store with Sara Ali Khan at DLF Mall of India](https://customerengagement.net/asics-sara-ali-khan-dlf-mall-of-india-launch-2025/): ASICS inaugurated its first COCO store in India at DLF Mall of India, Noida, with actress Sara Ali Khan marking the grand launch event in October 2025. The Japanese sportswear brand ASICS for the first time opened a COCO (Company owned and company operated) store in Noida, DLF Mall of India, India’s largest shopping mall. ASICS India made a big marketing effort and entertainment industry personality Sara Ali Khan brought a good social media following, fitness and brand association for the opening as brand ambassador of ASICS India. The new ASICS store in Noida, India, offers a seamless experience across ASICS’ [&hellip;]
- [Annapurna Group Launches AI-Powered Cow Ghee TVC for Diwali 2025](https://customerengagement.net/annapurna-ai-cow-ghee-tvc-diwali-2025/): Annapurna Group blends innovation and tradition with its AI-powered Cow Ghee TVC this Diwali, celebrating purity, family, and festive togetherness. Annapurna Group is a company in India&#8217;s food and dairy industry with a reputation for trustworthiness. It has launched a new personalized marketing campaign for Diwali that includes a technologically innovative advertisement for Cow Ghee—a fusion of advanced technology for advertising using Artificial Intelligence (AI) and old-world prompting advertising for Cow Ghee. The advertising campaign for Cow Ghee during the festival of Diwali uses as a centerpiece &#8216;Super Cow’ a fully AI generated computer graphic image of a Super Cow as [&hellip;]
- [Apple Secures Exclusive U.S. Broadcast Rights for Formula 1 in 2026](https://customerengagement.net/apple-formula1-exclusive-us-broadcast-partner/): Apple becomes Formula 1’s exclusive U.S. broadcast partner in a five-year deal, bringing all races to Apple TV starting in the 2026 F1 season. Apple is set to be the exclusive broadcaster for Formula 1 in the United States for the 2026 season. The exclusive five-year deal is estimated to be worth $750 million. Apple TV will be the exclusive broadcaster for all live races, practice sessions, qualifying rounds, and Sprint events. This will also signify the end of ESPN’s US broadcasting, reigned since 2018,, which ends in 2025. This is the first partnership that Apple has made in live sports [&hellip;]
- [Welspun One Launches Festive DVC ‘The Diary of a Diwali Box’ Celebrating Every Gift’s Journey](https://customerengagement.net/welspun-one-diary-of-a-diwali-box-campaign-2025/): Welspun One’s Diwali film ‘The Diary of a Diwali Box’ tells the heartfelt story of care, precision, and effort behind every gift, highlighting its role in powering India’s festive spirit with empathy and innovation. Welspun One has introduced its branded film for the festive season, &#8220;The Diary of a Diwali Box,&#8221; a story that attempts to show the hidden facets of a gift for Diwali. The narrative covers the logistical challenges and the human dedication involved in transferring a Diwali gift box from Welspun One’s Grade A warehouses to doors across the country. This perspective is a first and attempts to [&hellip;]
- [Sting Unveils High-Energy Campaign “Energy Ka Bas Ek King” Featuring Actor Lakshya](https://customerengagement.net/sting-energy-ka-bas-ek-king-lakshya-campaign-2025/): Sting, PepsiCo India’s energy drink brand, launches its dynamic new campaign starring Lakshya, showcasing unmatched energy in a thrilling table tennis battle to proclaim Sting as the ultimate energy king. Sting, The Energy Drink Brand From PepsiCo India, Has Launched Its New Campaign “Energy Ka Bas Ek King, Sting” Featuring Lakshya. The Campaign Depicts Lakshya As He Dominates A Table Tennis Match Against Rivals Who Are Also Fuelled By Energy Drinks, Showcasing The Boost In Energy Sting Provides. Lakshya Takes On Multiple Opponents As The Sting Energy Drink Ad Says He Is The King Of Energy. The Ad Displays Confidence And [&hellip;]
- [Sindhuu Govindarajan Joins Tata Consumer Products as VP of Marketing](https://customerengagement.net/sindhuu-govindarajan-tata-consumer-products-vp-marketing/): Former HUL executive Sindhuu Govindarajan takes on role as Vice President, Marketing at Tata Consumer Products’ Foods division, bringing extensive FMCG experience. Sindhuu Govindarajan has made a move from Hindustan Unilever Limited (HUL) to serve as Vice President of Marketing at the Foods Division of Tata Consumer Products Limited (TCPL). While at HUL, she held the position of Brand Director for Surf Excel South Asia, where she was instrumental in developing the brand strategy and growth plan for one of Unilever’s largest euro billion businesses. Sindhuu has over 10 years of work experience in other top FMCG’s companies and has gained [&hellip;]
- [Pexpo Seeks Creative Partner to Elevate Brand Presence and Expand Reach](https://customerengagement.net/pexpo-seeks-creative-partner-brand-presence/): Pexpo, India’s largest stainless steel bottle manufacturer, is inviting creative agencies to partner for enhancing brand visibility through innovative packaging, digital campaigns, and strategic brand positioning in 2026. Pexpo, one of the finest polished stainless-steel bottle manufacturers, is looking for a creative partner to expand its brand reach, globally and locally. Pexpo will be looking for the creative partner to help refine the creative positioning of Pexpo’s brand for all consumer touchpoints, including packaging, the overall impression of the brand, and large-scale branded initiatives in digital and social media marketing. Pexpo’s goal of eliminating single-use plastics has brought the brand to [&hellip;]
- [Nicky Singh Joins Vianaar as Associate Director – Marketing](https://customerengagement.net/nicky-singh-joins-vianaar-associate-director-marketing/): Nicky Singh brings over two decades of luxury lifestyle marketing expertise to Vianaar, spearheading communication strategy and creative branding for the luxury real estate brand. Vianaar welcomes Nicky Singh as Associate Director – Marketing. Nicky brings more than 20 years of experience specializing in luxury lifestyle marketing and communications. Nicky previously served as a senior leader at Mullen Lowe Lintas Group’s digital-first agency, Lintas Live. Nicky has spearheaded integrated communications and marketing initiatives as well as managed and coordinated high-profile events for brands including Cinepolis, Valvoline Cummins, Vadilal International, Turkish Airlines, Porsche, and H&amp;M. In addition, Nicky has extensive experience in [&hellip;]
- [Kalyan Jewellers Launches Star-Studded Diwali Campaign Celebrating Timeless Relationships](https://customerengagement.net/kalyan-jewellers-star-studded-diwali-campaign/): Kalyan Jewellers lights up Diwali 2025 with a star-studded campaign featuring top Indian cinema icons, showcasing gold jewellery as symbols of love, blessings, and lasting memories across multiple regions. Kalyan Jewellers has launched its star-studded Diwali campaign featuring a diverse ensemble of Indian cinema icons, including Amitabh Bachchan, Nagarjuna, Prabhu Ganesan, Shiva Rajkumar, Janhvi Kapoor, Kriti Sanon, Kalyani Priyadarshan, and Sreeleela. The campaign unfolds across multiple regional films, each highlighting intimate moments of connection during the festival of lights. Central to these narratives is gold jewellery portrayed not merely as adornment but as powerful symbols of love, blessings, and cherished memories. [&hellip;]
- [Xiaomi India's Nostalgic Diwali Campaign Revisits Roadies Drama for Brand Love](https://customerengagement.net/xiaomi-diwali-roadies-style-campaign/): Xiaomi India&#8217;s 2025 Diwali campaign uses MTV Roadies-style nostalgia featuring Raghu Ram, Rajiv Lakshman, and Devarshi to humorously resolve the “Ziyomi” vs “Shiyomi” pronunciation debate and promote festive tech deals. Xiaomi India has combined innovative storytelling and humor with the nostalgia of the early 2010s MTV Roadies drama to settle the Xiaomi “Ziyomi” versus “Shiyomi” debate in the newest Diwali Campaign. The ad features Roadies hosts Raghu Ram, Rajiv Lakshman, and former contestant Devarshi, who, with the classic Diwali drama, is intensely “grilled” about the best Diwali deals. Just about makes the debate escalate into a funny argument on the pronunciation [&hellip;]
- [Dentsu India Appoints Rohit Potphode as Managing Partner for Sports and Entertainment](https://customerengagement.net/dentsu-rohit-potphode-managing-partner-sports-entertainment/): Dentsu appoints Rohit Potphode as Managing Partner for Sports, Gaming, Esports, and Live Experiences to drive culture-driven brand engagement and measurable outcomes in India. Dentsu India has appointed Rohit Potphode Managing Partner for Sports, Gaming, Esports, and Live Experiences, to further strengthen the country’s Sports &amp; Entertainment practice. With 20 years of experience and working on significant titles like IPL, ISL, Coke Studio, Lakmé Fashion Week, and Global e-Cricket Premier League, he certainly brings a lot on the table. He will outline strategies to integrate brands and audiences through inventive and culture-centric approaches involving sports, esports, live events, and other experiences, [&hellip;]
- [Infectious Advertising Names Smriti Tewari as Business Head](https://customerengagement.net/infectious-advertising-names-smriti-tewari-business-head/): Infectious Advertising appoints seasoned marketing leader Smriti Tewari as Business Head, bringing 13+ years of expertise in brand strategy and client partnerships to accelerate agency growth. Infectious Advertising has appointed Smriti Tewari as its new Business Head. This is the first addition to the agency’s strategic leadership. Smriti Tewari has 13 years of experience in advertising and marketing, and has worked in automobiles, FMCG, home paints, fashion, real estate, and financial services. Her prior employment at Ogilvy, FCB, The Minimalist, and VML included leading teams to develop brand strategies and managing client relations for key customers for the agency’s various brand [&hellip;]
- [Saksham Jadon Joins MeldIt AI as Co-Founder to Drive AI-Powered Social Media Innovation](https://customerengagement.net/saksham-jadon-joins-meldit-ai-co-founder/): Saksham Jadon, founder of Youngun, becomes Co-Founder at MeldIt AI, bringing extensive digital marketing expertise to scale AI-driven social media content creation for brands and creators. Saksham Jadon has joined MeldIt AI as Co-Founder and brings with him significant AI platform experience. MeldIt AI aims to innovative AI technology to ease and scale social media content creation for brands, creators, agencies, and marketers. Jadon, who has over 8 years experience in digital marketing, brand strategy, and marketing content with a focus on innovation, is based in Gurugram, Haryana. Jadon previously started Youngun, a digital-first creative agency for which he is now [&hellip;]
- [Sunainika Singh Joins The Coca-Cola Company as Senior Marketing Director – Nutrition Category](https://customerengagement.net/sunainika-singh-coca-cola-senior-marketing-director-nutrition/): Sunainika Singh, an accomplished marketer with over 20 years of experience, joins The Coca-Cola Company to lead the Nutrition Category, driving innovation and brand growth in India. Sunainika Singh has joined The Coca-Cola Company as Senior Director of Marketing for the Nutrition Category and is located in Gurugram, India. Having worked in the industry for over 20 years, she has considerable expertise in consumer insights, brand strategy, and innovation, as well as valuable integrated marketing and business leadership experience. Previously, she held the position of Marketing Director for Biscuits &amp; Bakes for over 11 years at Mondelez International. There, she managed [&hellip;]
- [Srijita Das Roy Joins FTA Global as Vice President of Brand &amp; Communications](https://customerengagement.net/srijita-das-roy-fta-global-vice-president-brand-communications/): FTA Global appoints Srijita Das Roy as Vice President of Brand &amp; Communications, strengthening its marketing leadership with expertise in brand-building and AI-driven strategies. FTA Global has appointed Srijita Das Roy as new Vice President of Global Brand and Communications. She is expected to take charge of establishing and maintaining the narratives of FTA Global’s internal and external brand and leading the company’s re-engineering as an FTA (Fast, Tactical, and Accountable) organization for the new AI-centered milieu. Srijita has more than 11 years of experience in marketing and communications. She is joining FTA Global after serving as a director in charge [&hellip;]
- [The Next Marketing Stack Layer: Why Brands Need a Search Engineering Function by Senthil Kumar Hariram](https://customerengagement.net/the-next-marketing-stack-layer-why-brands-need-a-search-engineering-function-by-senthil-kumar-hariram/): Explore why search engineering is the future of search marketing, blending data science, AI, and technical SEO to optimize brand visibility across diverse platforms and evolving AI-driven search landscapes. Marketing has continuously transformed with technology over the past several years, moving from traditional advertising, to digital transformation, and now toward a deeply ingrained integrated ecosystem of data, content, and algorithms that work cohesively to shape visibility. Historically, search has always been a linchpin in this ecosystem, but the functionality of search is shifting dramatically. What was once the sole domain of SEO specialists and content strategists is now transformed by a [&hellip;]
- [Mamaearth Launches Vibrant Rice Face Wash Campaign Starring Palak Tiwari](https://customerengagement.net/mamaearth-rice-face-wash-campaign-palak-tiwari/): Discover how Mamaearth’s new Rice Face Wash campaign with Palak Tiwari highlights radiant glass skin through a fun, youthful tennis-themed film featuring a powerful double hydration formula with rice water and niacinamide. Mamaearth has unveiled a new and vivacious campaign for its Rice Face Wash, with Palak Tiwari as the ambassador. Shot on a cheerful tennis court, the film ingeniously connects skincare with tennis and exuberance, while spotlighting youthful confidence, along with the glow of healthy skin. The campaign features the face wash’s new double hydration promise with rice water and niacinamide, and highlights their skin brightening and moisturizing benefits. This [&hellip;]
- [Steve Madden Names Shanaya Kapoor as Its First Indian Brand Ambassador](https://customerengagement.net/steve-madden-shanaya-kapoor-first-indian-brand-ambassador/): Steve Madden appoints Bollywood star Shanaya Kapoor as its first brand ambassador in India, aligning with young consumers through bold, confident, and stylish expressions. Shanaya Kapoor, a Bollywood actor, has become the first Indian brand ambassador for Steve Madden, the world’s foremost footwear and accessories brand. This appointment is a key landmark for the brand&#8217;s growth strategy in the country, Steve Madden’s ‘bold and expressive’ design philosophy and approach to fashion is now paired with a rising cultural figure. Shanaya Kapoor personifies the brand’s self-expression and boldness, merging contemporary and accessible with a &#8216;relatable&#8217; and ‘approachable’ sensibility to the ‘young Indian [&hellip;]
- [WPP Media Secures Integrated Media Mandate for Leeford Healthcare’s Consumer Brands](https://customerengagement.net/wpp-media-leeford-healthcare-integrated-media-mandate/): WPP Media appointed to lead comprehensive media strategy for Leeford Healthcare’s key consumer brands, enhancing brand visibility and driving business growth across India. WPP Media is handling the integrated media account for five strategic brands under Leeford Healthcare Limited’s consumer portfolio and has been awarded the bus gospel printouts. For the entire consumer journey, the portfolio includes top-of-the-line (ATL) advertising campaigns, end-to-end digital marketing, including e-commerce, q-commerce, performance marketing, and search engine optimization (SEO), thereby offering a comprehensive strategy from digital commerce and engagement marketing and consumer interaction. Leeford Healthcare is India’s leading growing pharma company and has ordinal and a [&hellip;]
- [Lay’s Chips Unveils Biggest Redesign in 90+ Years Embracing Conscious Snacking](https://customerengagement.net/lays-chips-biggest-redesign-conscious-snacking/): Lay’s showcases its largest brand redesign highlighting natural ingredients, removal of artificial flavors, and a fresh farm-to-bag visual identity for health-conscious consumers. For more than 90 years, Lay’s Chips has made its first ever brand redesign, ushering a new chapter in conscious snacking. The redesign illustrates Lay’s authenticity by composing its last artificial flavors, colors, and preservatives by 2025 and focusing on removing its artificial flavors, colors, and preservatives. Recipe updates include Lay’s Baked Chips which are made with olive oil and have 50% less fat and the new Lay’s Kettle Cooked Reduced Fat Original Sea Salt Flavored with Avocado Oil [&hellip;]
- [HDFC Life Marks 25 Years with Exclusive Branding of Mahalaxmi Metro Station](https://customerengagement.net/hdfc-life-mahalaxmi-metro-station-branding-25-years/): HDFC Life celebrates its 25th anniversary by securing exclusive branding rights at Mumbai’s Mahalaxmi Metro Station, symbolizing its legacy of trust and financial security. On the occasion of its 25th anniversary, HDFC Life is proud to be first to hold branding rights for the Mahalaxmi Metro Station, located on the newly opened Metro Line 3. This is an accomplishment for the company, as the Metro Station also lies in Mahalaxmi where HDFC Life&#8217;s head office is located. Mahalaxmi Metro Station is now part of the city&#8217;s 33.5 km underground corridor that will be developed from Cuffe Parade to Aarey JVLR interspersed [&hellip;]
- [PepsiCo Appoints Steve Schmitt as Executive VP and Chief Financial Officer](https://customerengagement.net/pepsico-appoints-steve-schmitt-evp-cfo/): PepsiCo names Steve Schmitt, former Walmart US CFO, as new EVP and CFO to drive growth, cost optimization, and operational excellence starting November 2025. Steve Schmitt has officially become Executive Vice President and Chief Financial Officer (CFO) of PepsiCo on November 10, 2025. Schmitt will be taking the role of Jamie Caulfield, retiring in 2026, who has had a remarkable 30 years in service to PepsiCo and will be aiding in the transition until May 2026. Previously, Schmitt working for Walmart U.S. as Executive Vice President and CFO, overseeing the finances of its multi-billion omnichannel businesses. Digital transformation and cost discipline [&hellip;]
- [Utkarsh Srivastav Appointed Chief Marketing Officer at Cyient Limited](https://customerengagement.net/utkarsh-srivastav-appointed-cmo-cyient/): Cyient Limited announces Utkarsh Srivastav as Chief Marketing Officer to lead global brand growth, customer engagement, and market positioning efforts. Cyient Limited appoints Utkarsh Srivastav as Chief Marketing Officer (CMO). Strivastav will oversee company marketing strategies that include brand development, customer connectivity, and market position advocacy. Srivastav possess almost twenty years worth of B2B marketing experience as he worked in the extensive marketing sector for 11 years at HCLTech, and afterwards as marketing head for the cloud and infrastructure services for another 11 years. Post HCLTech, he was employed at LnT technology services as head of marketing. At LnT he completed [&hellip;]
- [Pradeep Shenoy Named Executive Director of Corporate Communication at LIC](https://customerengagement.net/pradeep-shenoy-lic-executive-director-corporate-communication/): LIC appoints Pradeep Shenoy as Executive Director, Corporate Communication, to enhance brand trust, digital engagement, and strategic outreach for India’s leading insurance provider. Life Insurance Corporation of India (LIC) has appointed Pradeep Shenoy as Executive Director, Corporate Communication, marking a new chapter in the history of this prominent institution. Shenoy has considerable experience in public relations, digital public relations, integrated communication, and crisis communication. These abilities will aid Shenoy in addressing the importance of stakeholder communications for LIC, especially in a rapidly evolving and dynamic financial environment. His appointment comes at a time when LIC is strengthening its customer-centric branding and [&hellip;]
- [Bright Brain Wins Digital Marketing Mandate for Wright Research - A Data-Driven Investment Advisory Platform](https://customerengagement.net/bright-brain-wright-research-digital-marketing-partnership/): Bright Brain partners with Wright Research to elevate its AI-powered investment advisory through data-driven digital marketing, content strategy, and targeted lead generation for fintech growth. Bright Brain, a leading digital marketing agency known for its performance-led approach and outcome-first thinking, is proud to announce its newest partnership with Wright Research, an investment advisory firm powered by quantitative research and AI-driven strategies. As part of this collaboration, Bright Brain will lead the digital mandate for Wright Research across performance marketing, content strategy and lead generation. The goal: to accelerate Wright’s visibility in the fiercely competitive fintech space and drive high-quality investor engagement [&hellip;]
- [Arrow Menswear Launches ‘Tailored for the Good Life’ Ad Campaign with Vedang Raina and Khushi Kapoor](https://customerengagement.net/arrow-tailored-for-the-good-life-vedang-raina-khushi-kapoor/): Arrow’s new campaign starring Vedang Raina and Khushi Kapoor blends American heritage with modern style, showcasing confident, sophisticated fashion for today’s generation. The latest campaign by Arrow, noted menswear brand, called &#8220;Tailored for the Good Life&#8221; features actors Vedang Raina and Khushi Kapoor. The campaign stylishly pays homage to Arrow&#8217;s American roots, having undergone modern, sophisticated updates for contemporary consumers. The film brings the urban setting of New York to life, showcasing Vedang Raina as the confident, poised, and refined Arrow man. Khushi Kapoor stylishly and contemporarily complements him as they craft a narrative celebrating the life of the urban elite [&hellip;]
- [Amazon India and FITPASS Join Forces to Redefine Fitness Access Nationwide](https://customerengagement.net/amazon-india-fitpass-fitness-access-partnership/): Amazon India partners with FITPASS to introduce subscription-based fitness access, offering seamless entry to thousands of gyms, personalized workouts, and wellness services across India. The collaboration between Amazon India and FITPASS aims to revolutionize access to fitness services across the country. Now available on Amazon’s platform FITPASS is the first subscription-based fitness service to be integrated on the e-commerce giant’s marketplace available to the Indian consumer. This partnership aims to remove access gaps to fitness services by providing instant and uninterrupted access to over 8,100 gyms and fitness studios across the country with a single FITPASS 360 membership. FITPASS 360 is [&hellip;]
- [Bowlers Teams Up with Shubman Gill to Launch Pet Parenting Campaign in India](https://customerengagement.net/shubman-gill-bowlers-pet-parenting-campaign-india/): Cricket star Shubman Gill partners with Bowlers in a nationwide campaign promoting responsible pet parenting and premium dog nutrition across India’s growing pet market. Bowlers, one of Allana Pet Solutions premium dog nutrition brands, has engaged Indian cricket star Shubman Gill to expand responsible dog parenting to the far corners of the pet-owning community in India. This collaboration marks another strategic decision for the company as it eyes India’s rapidly escalating pet food segment, particularly in Tier 2 and Tier 3 towns experiencing a surge in pet ownership. The collaboration with Shubman Gill embodies the attributes of performance, discipline, and excellence, [&hellip;]
- [Domino’s Unveils First Brand Refresh in 13 Years with Vibrant New Look and Jingle](https://customerengagement.net/dominos-pizza-first-brand-refresh-2025/): Domino’s Pizza’s 2025 brand refresh introduces brighter colors, a catchy new jingle, and revamped packaging to rekindle craveability and engage a new generation. Domino&#8217;s Pizza first major brand refresh in 13 years is here. The changes are a positive nice, new, and safe addition. New shades, bolder and brighter reds and blues, fresh new fonts, and hot red, custom tones, simplifield and redesigned packagaing, and new marketing strategies focus on the new look and feel that is &#8220;better felt and connected with consumers&#8221;. A new flagship jingle, by Grammy nominated Shaboozey, is a &#8220;pleasent audio hook&#8220;. The jingle has the figureative [&hellip;]
- [Pay10 Welcomes Virat Kohli and Anushka Sharma as Global Brand Ambassadors](https://customerengagement.net/pay10-virat-kohli-anushka-sharma-brand-ambassadors/): Pay10 strengthens its fintech presence in India by appointing Virat Kohli and Anushka Sharma as global ambassadors Leading fintech and digital payments companies internationally, Pay10 has selected cricketer Virat Kohli and actress-producer Anushka Sharma as its global brand ambassadors. As brand ambassadors, the influencer couple will lead the launch of UPI enabled Pay10 digital payment systems across India, targeting simplification of payment systems for consumers and businesses, particularly small and medium enterprises. Virat Kohli appreciated the innovation Pay10 has for the brand psychologically pronouncing trust and excellence for digital transactions. This also resonates with Virat&#8217;s inner values of passion, and high [&hellip;]
- [Navonil Chatterjee Joins Creativeland Asia as Chief Strategy Officer](https://customerengagement.net/navonil-chatterjee-joins-creativeland-asia-cso/): Navonil Chatterjee’s appointment as Chief Strategy Officer at Creativeland Asia will boost the agency’s strategic growth and innovation in India’s advertising scene. Navonil Chatterjee has taken up the role of Chief Strategy Officer at Creativeland Asia with more than twenty years of experience in brand strategy and communication. Chatterjee will also be continuing his role as Managing Partner at Crossbow Insights, which is the research division of the agency, where he will be responsible for strategic planning and consumer insights. Chatterjee has also undertaken several key leadership roles including Joint President and Chief Strategy Officer at Rediffusion, and more recently, he [&hellip;]
- [Cathay Pacific Appoints Piyuli Bhattacharjee as Regional Marketing Head for SAMEA](https://customerengagement.net/piyuli-bhattacharjee-cathay-pacific-regional-marketing-head/): Piyuli Bhattacharjee’s promotion to Regional Marketing Head at Cathay Pacific strengthens the airline’s marketing across South Asia, Middle East, and Africa with innovative strategies and leadership. Piyuli Bhattacharjee has been promoted to Regional Marketing Head overseeing South Asia, Middle East, and Africa (SAMEA) for Cathay Pacific. Piyuli has been with the company for over 7 years and has extensive experience in the retail and aviation industries. She has integrated Cathay Pacific marketing campaigns in various markets and is now positioned to reclaim Cathay Pacific’s brand position as a premium travel lifestyle entity. Stand-alone multi-channel marketing campaigns, integrated with various initiatives, drove [&hellip;]
- [CarryMinati Brings Gen Z Vibes to Perplexity with Viral Collaboration](https://customerengagement.net/carryminati-perplexity-ai-gen-z-collab/): CarryMinati’s latest collab with Perplexity AI is redefining influencer marketing in India, blending witty Gen Z slang and smart tech for a campaign that resonates with India’s digital youth. Discover how comedy meets AI in this trending partnership. India’s most famous YouTuber CarryMinati continues to keep the Gen Z energy flowing on the AI platform Perplexity with a light-hearted recent collaboration. CarryMinati’s latest viral video features a delightfully playful mock interview with Delhi University&#8217;s popular professor Vijender Chauhan, who is known online as Maasijeevi. The interview is filled with internet slang “rizz,” “aura farming,” “delulu,” and other creative expressions sharp and [&hellip;]
- [MY FM Garba 2025: Four Cities, One Unforgettable Celebration](https://customerengagement.net/my-fm-garba-2025-multi-city-celebration/): MY FM set a new benchmark for Garba in 2025, hosting star-studded events across Ahmedabad, Raipur, Chandigarh, and Indore. Explore how thousands joined the festivities, music, and dance for a spectacular Navratri experience. MY FM, part of Dainik Bhaskar Group, took its iconic Garba celebrations to new heights, setting a record festive experience across four cities: Ahmedabad, Raipur, Chandigarh, and Indore. Apart from record breaking Garba celebrations, MY FM expanded to multi city celebrations. Ahmedabad has anchored the Garba celebrations and the modern multi city celebration Ahmedabad expanded to incorporate a blend of traditional and contemporary performances, star attractions, and participatory [&hellip;]
- [Cadbury Dairy Milk Silk’s Ogilvy Ad Showcases Playful Chocolaty Hide-and-Seek](https://customerengagement.net/cadbury-dairy-milk-silk-ogilvy-chocolaty-hide-and-seek-ad/): Cadbury Dairy Milk Silk’s latest Ogilvy campaign features a romantic chocolaty hide-and-seek in an art gallery, highlighting intimate moments with the iconic Silk taste. Cadbury Dairy Milk Silk’s latest advertisement created with Ogilvy India features a light-hearted chocolaty hide-and-seek plot, taking place in a current art gallery, aimed at teenagers and young adults. The advertisement features a young couple in an intimate and playful game while sharing a Cadbury Dairy Milk Silk chocolate bar, leaving pieces of chocolate concealed for each other to discover around the gallery exhibits. The narrative focuses on the unspoken interactions, the close moments when the couple [&hellip;]
- [Sobhita Dhulipala Named First Indian Beauty Muse for Charlotte Tilbury](https://customerengagement.net/sobhita-dhulipala-charlotte-tilbury-india-campaign/): Charlotte Tilbury appoints Sobhita Dhulipala as brand face for its debut India campaign, promoting the new Airbrush Flawless Foundation with 34 shades on Nykaa. Sobhita Dhulipala has been named the first-ever Indian beauty muse and brand face of luxury beauty brand Charlotte Tilbury for its debut campaign in India. This major appointment marks Charlotte Tilbury’s strategic entry into the rapidly growing Indian beauty market. Dhulipala’s timeless glamour, confidence, and individuality perfectly align with the brand’s ethos of empowering people to feel flawless and unstoppable. As the face of Charlotte Tilbury’s new Airbrush Flawless Foundation, Sobhita represents the campaign’s message of effortless, [&hellip;]
- [Kalyan Kumar Takes Charge as MD &amp; CEO of Central Bank of India](https://customerengagement.net/kalyan-kumar-md-ceo-central-bank-of-india/): Kalyan Kumar appointed as MD &amp; CEO of Central Bank of India, bringing extensive banking experience to lead the bank’s growth and innovation. On September 30, 2025, Kalyan Kumar assumed the role of Managing Director and Chief Executive Officer at Central Bank of India for the three-year term. He took over the position from the retiring M.V. Rao, who completed his tenure in July 2025. Kumar was previously the Executive Director at Punjab National Bank (PNB). With nearly three decades of banking behind him, Kumar started in the Union Bank of India in 1995 as a rural development officer and has [&hellip;]
- [Taboola Partners with JOE Media Group to Boost User Engagement and Revenue](https://customerengagement.net/taboola-joe-media-group-partnership-user-engagement/): Taboola teams up with JOE Media Group, utilizing AI-driven content recommendations and analytics to increase audience engagement and achieve 40% revenue growth. Taboola and JOE Media Group have worked together to increase user engagement and revenue on JOE Media Group&#8217;s digital platforms. This is made possible by Taboola&#8217;s sophisticated technologies in performance advertising and audience engagement which help automate content delivery and help customize user experience. With a digital focus on news and entertainment for young people and a readership of over 2 million unique visitors each month and 150 million annual pageviews, JOE Media Group qualifies as a significant digital [&hellip;]
- [Imagine Marketing Elevates Gaurav Nayyar as CEO Ahead of boAt IPO](https://customerengagement.net/imagine-marketing-elevates-gaurav-nayyar-ceo-boat-ipo/): Imagine Marketing appoints Gaurav Nayyar as CEO, strengthening leadership as boAt prepares for public market debut and next growth phase. Imagine Marketing, the parent company of boAt, has appointed Gaurav Nayyar as its new Chief Executive Officer (CEO); this reflects a considerable change at the top of the company, just before its planned initial public offering (IPO). Nayyar has been boAt&#8217;s Chief Operating Officer (COO) for three years, and has more than twenty years of experience in the market and operations, with eight years as a partner at Bain &amp; Company. Nayyar&#8217;s promotion reflects the professionalism the company is trying to [&hellip;]
- [AdGlobal360 Launches dXfactor to Accelerate AI-First Enterprise Transformation](https://customerengagement.net/adglobal360-launches-dxfactor-ai-first-enterprise-transformation/): AdGlobal360 unveils dXfactor, an AI-first Martech consulting practice focused on driving scalable, data-driven digital transformation for enterprises. As a Hakuhodo International MarTech Indian company AdGlobal360 has promoted the launch of dXfactor, an AI-first Martech consulting practice aimed to elevate the digital transformation of an enterprise. By combining AI, data, media, and design value transformation across the full enterprise marketing value chain. This new business practice focuses on go to market strategies, MarTech structures, paid media performance, and customer experience through a technology enabled strategic framework of consumer insights and business strategies. Measurement of digital value transformation is a robust framework and [&hellip;]
- [Manoj Singh Departs Madison Media After Eight Years as Vice President](https://customerengagement.net/manoj-singh-departs-madison-media-vice-president/): After eight years of leadership, Manoj Singh moves on from his role as Vice President at Madison Media, marking a significant transition for both. After serving Madison Media for eight years, Manoj Singh, Memorably contributed to the developing Madison Media’s strategic vision and the expansion to a diversified clientele, enhancing the company’s storied history and driving growth to position the company favorably in a highly competitive industry, winning critical media accounts. Manoj&#8217;s contributions and influence are not only strategy and planning, they are also hands-on, in the delivery and execution in the interface and inter-agency with clients, managing and navigating campaigns [&hellip;]
- [HDFC Life Launches ‘First Call’ Term Insurance Campaign Emphasizing Family Protection](https://customerengagement.net/hdfc-life-first-call-term-insurance-campaign/): HDFC Life’s ‘First Call’ campaign highlights instinctive family support and urges securing loved ones financially through term insurance plans like Click 2 Protect Supreme. HDFC Life has launched a new term insurance campaign titled ‘First Call.’ The campaign looks to the instinctive human behavior of calling loved ones during moments of weakness. ‘First Call’ attempts to motivate the target audience to purchase term insurance to close a shift in the the emotional bond of love and care. ‘First Call’ includes emotionally charged and hyper realistic narratives detailing the key moments of a person’s day in which they might be vulnerable and [&hellip;]
- [Scapia Launches ‘The Card That Says Yuh’ Campaign to Turn Daily Spending into Travel Rewards](https://customerengagement.net/scapia-the-card-that-says-yuh-travel-rewards-campaign/): Scapia’s new ‘The Card That Says Yuh’ campaign targets Gen Z and millennials to convert everyday spending into free flights, hotel stays, and travel perks. India’s fintech travel leader, Scapia. launched a 360 degree brand promotion aimed at enticing millennial and Gen Z consumers to turn their everyday spending into travel rewards. Scapia focuses on the belief that routine spending does contribute to travel goals. Performs routine activities &#8211; dining, shopping, commuting, and so on &#8211; can accumulate travel rewards through the Scapia co-branded credit card. To grab the attention of the desired youthful audience, Scapia produced 4 short films that [&hellip;]
- [MS Dhoni Leads JioMart’s Festive Campaign ‘Kyonki India Chahe Aur’](https://customerengagement.net/ms-dhoni-leads-jiomart-kyonki-india-chahe-aur-campaign/): JioMart’s ‘Kyonki India Chahe Aur’ campaign features MS Dhoni, celebrating variety, value, and convenience for festive season shoppers across India. JioMart has unveiled their holiday campaign “Kyonki India Chahe Aur” (Because India Wants More) under the JioUtsav festivities. With this campaign, JioMart communicates the message that their customers do not have to make any compromises between diversity, worth, and ease. The festivity campaign is led by cricket star MS Dhoni, with performances by singer Sunidhi Chauhan, actor Shivaji Satam, and Formula 1 race driver Narain Karthikeyen. Ms Dhoni is the personification of trust, worth, and easiness, and builds the outreach of [&hellip;]
- [Weber Shandwick Appoints Shashikant Someshwar as CEO of India Operations](https://customerengagement.net/shashikant-someshwar-ceo-weber-shandwick-india/): Shashikant Someshwar elevated to CEO of Weber Shandwick India, leading growth and innovation across technology, healthcare, consumer, and public affairs sectors. Weber Shandwick has appointed Shashikant Someshwar as Chief Executive Officer for its India operations, effective October 1, 2025. Given the rapid pace of development within the Asia Pacific region, the appointed CEO for the India operations underscores the importance of the India market to the Weber Shandwick organization. Weber Shandwick India has grown to over 150 employees, with operations in Mumbai, Gurgaon, and Bengaluru, and serves clients in the technology, healthcare, consumer, and public affairs sectors. Within the agency, Someshwar [&hellip;]
- [InMotion Teams Up with Strike Social to Launch AI-Driven Paid Social in MENA](https://customerengagement.net/inmotion-strike-social-launch-ai-paid-social-mena/): InMotion partners with Strike Social to bring advanced AI-powered paid social and video advertising solutions to the MENA region’s digital market. InMotion, Choueiri Group&#8217;s programmatic and outcome-driven marketing division, has partnered with Strike Social, an American company, a pioneer in AI-integrated paid social and video advertising, to introduce innovative performance marketing to the Middle East and North Africa (MENA) region. As a result of this collaboration, regional agencies and advertisers will gain access to advanced performance marketing AI tools along with finesse campaign supervision and ROI-driven results. This strategic partnership brings the expertise of Strike Social working on sponsored advertising on [&hellip;]
- [Ferrero Rocher Adds a Golden Touch to Diwali with Hrithik Roshan](https://customerengagement.net/ferrero-rocher-adds-golden-touch-diwali-hrithik-roshan/): Ferrero Rocher launches ‘Add Your Golden Touch’ Diwali campaign featuring Hrithik Roshan, offering QR code rewards and festive promotions across Mumbai and Delhi. Ferrero Rocher’s new Diwali campaign “Add Your Golden Touch” features Hritik Roshan. In the advertisement, Hritik “celebrates” a day the festivities with warm greetings and light-filled gatherings. He ends the day in the evening during the warm and lighted gatherings. The ad sentiment celebrates the joy and togetherness the festival brings. It also depicts the joy of the golden moments Ferrero Rocher brings and capturing the moments that the festival brings. Ferrero Rocher brings consumer promotion with each [&hellip;]
- [Dhoot Transmission Appoints Naveen Kumar as Group CEO to Drive Global Growth](https://customerengagement.net/dhoot-transmission-appoints-naveen-kumar-group-ceo/): Naveen Kumar, with 30+ years in automotive and manufacturing, named Group CEO of Dhoot Transmission, aiming to accelerate innovation and global expansion. Dhoot Transmission Group has appointed Naveen Kumar as the Group Chief Executive Officer. Kumar has about 30 years of executive leadership experience in the automotive, manufacturing and technology sectors. He is acknowledged for his excellent business strategies, operational efficiency, and the capacity to cultivate notable global collaborations. At present, Kumar will be accountable to Dhoot Transmission’s Founder and Managing Director, Rahul Dhoot. Kumar has also held the position of Group CEO of Napino Auto &amp; Electronics, where he was [&hellip;]
- [Aashirvaad Blends Tradition with Technology for ‘Matri shakti Bondona’ Campaign in West Bengal](https://customerengagement.net/aashirvaad-matri-shakti-bondona-campaign-west-bengal/): Aashirvaad launches ‘Matrishokti Bondona’ campaign across West Bengal, celebrating mothers with interactive Durga Puja activations and personalized musical tributes. Aashirvaad, India’s largest packaged atta brand, has launched the ‘Matri shakti Bondona’ campaign, which combines tradition with technology to honor mothers during the Durga Puja festivities in West Bengal. This campaign features a heartwarming piece by National Award-winning singer Iman Chakraborty, who captures the love and strength of mothers, goddesses in their own right, with Maa Durga’s energy. The campaign integrates technology with hands-on experiences by installing tech-enabled kiosks at various Durga Puja pandals in Kolkata and across West Bengal. Family members [&hellip;]
- [DEWAR’S Celebrates Spirit of Discovery with ‘Here’s to the Story’ Campaign](https://customerengagement.net/dewars-heres-to-the-story-campaign-discovery/): DEWAR’S launches ‘Here’s to the Story’ campaign, highlighting exploration, shared stories, and immersive bar activations across Indian cities. To celebrate DEWAR’S expansion into the Indian market, the company launched a global campaign ‘Here’s to the Story’ to highlight the tone of ambition, curiosity, and the spirit of discovery among Indian consumers. Supported by a series of consumer sentiments, the campaign draws on the experiential and life’s stories to communicate the brand’s aspirations and its spirit in a poetic fashion. One of the campaign’s first consumer touchpoints was in Delhi, which served as a base for rotational activations and was titled ‘The [&hellip;]
- [Network18 Elevates Tejinder Singh Sodhi to Senior Editor Role](https://customerengagement.net/tejinder-singh-sodhi-senior-editor-network18/): Network18 promotes Tejinder Singh Sodhi to Senior Editor, strengthening editorial leadership and content quality across its media platforms. Network18 has appointed Tejinder Singh Sodhi as Senior Editor, one more step in the consolidation of the Company’s editorial leadership. Sodhi has extensive experience in journalism as well as in editorial management and has been a cornerstone of the Company’s growth and content excellence. This promotion is a testament to the Company’s internal editorial leadership and the increasing focus on the quality of news output across its diverse offerings. Sodhi will, now in addition to his other responsibilities, drive the editorial strategy and [&hellip;]
- [redBus Launches AI-Powered Dussehra Campaign with Special Travel Deals](https://customerengagement.net/redbus-ai-powered-dussehra-campaign-travel-deals/): redBus unveils AI-driven Dussehra campaign offering exclusive discounts on bus, rail, and hotel bookings to celebrate festive travel in India. redBus, the largest online bus ticketing platform, rolled out its first Dussehra celebration campaign powered by artificial intelligence (AI) ‘Taking India Home Sale’ from September 22 to October 5. The campaign offers discounted bus, rail, and hotel bookings to capture the spirit of homecoming and the essence of the festival. redBus has also developed fully AI-generated video content using VEO3 technology. The focus of the content captures the essence of the festive season. One video captures the emotional focus of the [&hellip;]
- [S4 Capital’s Monks Appoints Niranjan Singh as Head of Media India](https://customerengagement.net/niranjan-singh-head-of-media-monks-india/): Niranjan Singh joins S4 Capital’s Monks as Head of Media India, leading data-driven media strategies to drive client growth and innovation. S4 Capital’s Monks announces the appointment of Niranjan Singh as Head of Media for India. Niranjan Singh has over 18 years of experience in media consulting, strategies and digital transformation in India and South East Asia. As Head of Monks’ Media Practice in India, Singh will focus innovation through the use of integrated approaches to deliver quantifiable business strategies to clients. Niranjan Singh has held leadership positions at GroupM in India, Vietnam and Indonesia during which he was the media [&hellip;]
- [WPP Media Launches ‘Horlicks Chhoto Byomkesh’ Blending Mischief and Curiosity](https://customerengagement.net/wpp-media-horlicks-chhoto-byomkesh-campaign/): WPP Media and Horlicks collaborate on ‘Chhoto Byomkesh,’ a branded content series reimagining Bengal’s iconic detective’s childhood with cultural storytelling. WPP Media has initiated branded content for Horlicks by launching “Horlicks Chhoto Byomkesh,” a novel branded content collaboration that integrates Horlicks’ curiosity and growth with the cultural affinity of Byomkesh, the famous detective from Bengal. Horlicks promotes growth for children, and the series attempts to connect with the iconic fictional character’s childhood through Horlick’s values and the cultural affinity of Bengal, Horlicks promotes growth for children. The show which is set up during the Durga Puja is captures the themes of [&hellip;]
- [Birla Opus Paints Launches Festive Campaign to Celebrate Pongal](https://customerengagement.net/birla-opus-paints-pongal-festive-campaign/): Birla Opus Paints celebrates Pongal with a new festive campaign that highlights the spirit of togetherness, colors of tradition, and the joy of home celebrations. Birla Opus Paints has launched a vibrant new campaign to celebrate the harvest festival of Pongal, capturing the essence of joy, tradition, and togetherness that define this special occasion. The campaign pays tribute to the cultural richness of South India and reflects how color plays a central role in festive celebrations and home transformations. Through the initiative, Birla Opus invites customers to embrace the festive mood by refreshing their homes with hues that symbolize prosperity and [&hellip;]
- [Tarun Garg Appointed as New MD and CEO of Hyundai Motor India](https://customerengagement.net/tarun-garg-hyundai-motor-india-md-ceo/): Tarun Garg takes over as the new Managing Director and CEO of Hyundai Motor India, succeeding Unsoo Kim, to lead the company’s next phase of growth and innovation. Hyundai Motor India has announced the appointment of Tarun Garg as its new Managing Director and CEO, effective immediately. Garg succeeds Unsoo Kim, marking a significant leadership transition aimed at strengthening Hyundai’s business strategy, market footprint, and future mobility vision in India. With over a decade-long association with Hyundai Motor India, Tarun Garg has played a key role in driving sales growth, customer satisfaction, and brand development. As Chief Operating Officer, he was [&hellip;]
- [Liberty Shoes Appoints Priyanka Vishnoi as Head of Marketing](https://customerengagement.net/liberty-shoes-priyanka-vishnoi-head-of-marketing/): Liberty Shoes strengthens its leadership team by appointing Priyanka Vishnoi as Head of Marketing to drive brand growth, innovation, and digital transformation. Liberty Shoes, one of India’s leading footwear brands, has announced the appointment of Priyanka Vishnoi as its new Head of Marketing. This strategic move comes as the company aims to enhance its brand presence, strengthen customer engagement, and accelerate its digital transformation journey. With over a decade of experience in marketing and brand leadership, Priyanka Vishnoi brings extensive expertise in driving consumer-centric campaigns across the fashion and retail sectors. At Liberty Shoes, she will oversee brand strategy, marketing communications, [&hellip;]
- [GIVA Glow in Motion: Barkha Singh Unveils Sparkling CNC-Cut Jewellery Collection](https://customerengagement.net/giva-glow-in-motion-collection-barkha-singh/): Discover GIVA&#8217;s &#8216;Glow in Motion&#8217; collection starring Barkha Singh. Innovative CNC-cut silver pieces that shimmer with every move. Shop dynamic designs now! GIVA has launched its stunning &#8216;Glow in Motion&#8216; jewellery collection, featuring Bollywood actor Barkha Singh as the face of the campaign. This new range celebrates dynamic femininity through pieces crafted from 925 sterling silver, utilizing innovative CNC cutting technology.​ The designs feature microscopic precision cuts that reflect light from multiple angles, creating a mesmerizing sparkle that shifts with every movement. This technology ensures symmetry and texture, making the jewellery ideal for everyday elegance and special occasions. Pieces like necklaces, [&hellip;]
- [Devyani-Sapphire Merger: Single Yum! Brands Giant Emerges in India](https://customerengagement.net/devyani-sapphire-merger-yum-brands-india/): Devyani International merges with Sapphire Foods in ₹7,800 Cr deal, forming India&#8217;s top KFC-Pizza Hut operator. Expect ₹200 Cr+ synergies—details inside! Devyani International and Sapphire Foods have announced a landmark merger to create India&#8217;s largest Yum! Brands franchisee. This all-stock deal combines their operations for KFC and Pizza Hut, strengthening market dominance.​ Devyani, managing over 1,700 KFC outlets, will acquire Sapphire&#8217;s 1,200+ Pizza Hut stores across India and abroad. The new entity, valued at around ₹20,000 crore, aims for synergies in supply chain and real estate.​ The merger reduces competition between brands, optimizes costs, and boosts bargaining power with Yum!. It [&hellip;]
- [15th ACEF Global Customer Engagement Awards 2026 Unveils Star-Studded Jury for Mumbai Summit](https://customerengagement.net/15th-acef-global-customer-engagement-awards-2026-mumbai-jury/): Discover the 15th ACEF Global Customer Engagement Awards 2026 in Mumbai, featuring a powerhouse jury of 30+ marketing leaders like Anjali Menon and Harish Nayak. Submit campaigns now for recognition in digital, OOH, and beyond. The 15th ACEF Global Customer Engagement Awards 2026, set for April in Mumbai, boasts a prestigious jury of marketing leaders evaluating top campaigns across digital, OOH, and more. This event highlights innovative customer strategies from brands and agencies. Organized by ACEF, it continues a legacy of recognizing excellence since 2012. The summit gathers thought leaders to explore customer engagement trends, with awards spanning mediums like television, [&hellip;]
- [Red FM’s MP and Rajasthan Stations Receive AQC Certification for Broadcast Excellence](https://customerengagement.net/red-fm-mp-rajasthan-aqc-certification/): Red FM’s stations across Madhya Pradesh and Rajasthan earn AQC certification, reaffirming the network’s commitment to maintaining top-notch audio quality and industry standards. Red FM, one of India’s leading FM radio networks, has announced that its stations across Madhya Pradesh and Rajasthan have received AQC certification for broadcast quality excellence. This prestigious recognition highlights Red FM’s continuous efforts to deliver superior audio standards and seamless listener experiences across regions. The AQC certification is awarded to stations that meet stringent criteria for audio clarity, technical consistency, and compliance with industry benchmarks. Red FM’s achievement reflects the network’s investment in advanced broadcasting technology, [&hellip;]
- [Tanishq celebrates timeless love with Shabana Azmi and Javed Akhtar](https://customerengagement.net/tanishq-timeless-love-shabana-azmi-javed-akhtar-campaign/): Tanishq’s new natural diamond campaign featuring Shabana Azmi and Javed Akhtar celebrates timeless love with the Soulmate Diamond Pair, symbolising bonds that last beyond time. Tanishq, the Tata Group&#8217;s premier jewellery brand, has launched a heartfelt campaign celebrating timeless love through natural diamonds, featuring the iconic real-life couple Shabana Azmi and Javed Akhtar. Conceptualised by Kommune, the TV commercial spotlights the Soulmate Diamond Pair, drawing parallels between their enduring bond and the rarity of billion-year-old natural diamonds.​ The film captures an intimate conversation between Shabana Azmi and Javed Akhtar, marking their first on-screen collaboration. They reflect on how others assumed their [&hellip;]
- [Fortune Launches Uttarayan-Themed Cottonlite Festive Pack in Gujarat](https://customerengagement.net/fortune-uttarayan-cottonlite-festive-pack-gujarat/): Fortune introduces a vibrant Uttarayan-themed Cottonlite pack for Gujarat&#8217;s Makar Sankranti celebrations, featuring kites and cultural motifs to enhance festive cooking with heart-healthy cottonseed oil. Fortune, India&#8217;s leading edible oil brand from Adani Wilmar, has unveiled a vibrant Uttarayan-themed Cottonlite festive pack exclusively for Gujarat. This special edition celebrates the joyous Makar Sankranti festival, known locally as Uttarayan, where kite-flying and traditional delicacies take center stage. The pack features eye-catching graphics of soaring kites, the iconic &#8216;Uttarayan&#8217; slogan, and motifs inspired by Gujarat&#8217;s rich cultural heritage. Available in popular 1L and 5L sizes, it highlights Cottonlite&#8217;s health benefits like cholesterol-lowering properties [&hellip;]
- [Anukriti Malik Joins RPSG Lifestyle Media as Corporate Communication and Social Media Lead](https://customerengagement.net/anukriti-malik-rpsg-lifestyle-media-corporate-communication-social-media-lead/): Anukriti Malik joins RPSG Lifestyle Media as lead for corporate communications and social media, bringing expertise in strategic campaigns and digital engagement to enhance the RP-Sanjiv Goenka Group&#8217;s media portfolio. Anukriti Malik has joined RPSG Lifestyle Media as the lead for corporate communications and social media, bringing her extensive expertise to the RP-Sanjiv Goenka Group&#8217;s dynamic media arm. With a proven track record in strategic communication and digital engagement, Malik will drive brand storytelling, crisis management, and audience growth across platforms for properties like Sportskeeda and HT Media ventures. Malik previously held senior roles at leading agencies, honing skills in integrated [&hellip;]
- [Public Rejoices as Porsche Drops AI-Free Holiday Ad Masterpiece](https://customerengagement.net/porsche-no-ai-holiday-ad-coded-love-letter/): Porsche&#8217;s hand-drawn &#8220;The Coded Love Letter&#8221; goes viral for ditching AI, unlike Coca-Cola and McDonald&#8217;s backlash-plagued holiday ads—celebrating human craft in festive animation. Public rejoices as Porsche unleashes &#8220;The Coded Love Letter,&#8221; a breathtaking hand-drawn holiday ad that boldly rejects AI, standing in stark contrast to the digital disasters from Coca-Cola and McDonald&#8217;s. Porsche&#8217;s Artistic Mastery Crafted by Paris-based Parallel Studio, the 30-second animated gem merges meticulous 2D hand-sketches with refined 3D elements, showcasing a Porsche gliding through autumnal mountains, urban glass towers, and festive cityscapes under golden sunsets. Vibrant colors, precise lines, and geometric elegance pop, while clever Easter eggs—like [&hellip;]
- [Swiggy Rolls Out Polaroid-Style Photo Feature on Giftables](https://customerengagement.net/swiggy-giftables-polaroid-photo-feature-2025/): Swiggy introduces free Polaroid-style photo prints on Giftables, letting users add personal images, captions, and nostalgic touches to gifts like chocolates and cakes—delivered in 30 minutes for Christmas and New Year celebrations. Swiggy rolls out Polaroid-style photo feature on Giftables, adding a nostalgic twist to digital gifting amid festive shopping surges.​​ Swiggy&#8217;s Giftables platform now lets users upload personal photos that transform into retro Polaroid frames, complete with timestamps, handwritten notes, and instant-print aesthetics for sharing gifts like meal vouchers or grocery hampers. Rolled out in December 2025, the feature targets India&#8217;s gifting market, blending physical nostalgia with app convenience for [&hellip;]
- [Stashfin Refreshes Brand Identity with Modern Logo](https://customerengagement.net/stashfin-new-logo-brand-identity-2025/): Stashfin unveils refreshed logo featuring &#8216;S&#8217; as upward arrow in coral red gradient, symbolizing financial progress and empowerment for digital lending users across India. Stashfin refreshes its brand identity with a sleek new logo, signaling evolution in India&#8217;s fintech lending space amid competitive growth. Launched in December 2025, Stashfin&#8217;s updated logo features a minimalist &#8220;S&#8221; intertwined with a digital vault motif, shifting from its prior cluttered design to embody trust, speed, and innovation. The Kolkata-based lender, serving 10 million+ users, aims to strengthen recall in personal loans and credit lines, aligning with festive fintech surges.​ Crafted by in-house creatives with agency [&hellip;]
- [McDonald’s turns print into AR playground for Signature Burger launch](https://customerengagement.net/mcdonalds-ar-newspaper-campaign-signature-burger-launch/): McDonald’s India – North and East transforms newspapers into an AR-powered playground, bringing its new Signature Collection burgers to life on the page. McDonald’s India – North and East has turned the humble newspaper into an interactive playground to launch its new Signature Burger range, powered by augmented reality. The print-led campaign invites readers to scan a full-page ad with their smartphones to see the Signature burgers dramatically rise off the page in rich 3D animation, showcasing their layers, textures, and indulgent ingredients.​ Operated by Connaught Plaza Restaurants (CPRL), the brand is using this tech-enabled storytelling to reposition print from a [&hellip;]
- [Barbeque Nation Ignites New Year with ‘Milne Ki Bhookh’ Campaign](https://customerengagement.net/barbeque-nation-milne-ki-bhookh-new-year-campaign/): Barbeque Nation launches ‘Milne Ki Bhookh’ New Year campaign, celebrating reunion hunger with unlimited grills, festive buffets, and emotional storytelling across TV, digital, and OOH. Barbeque Nation ignites New Year festivities with its heartwarming ‘Milne Ki Bhookh’ campaign, celebrating the irresistible hunger for reunion and joy. Launched ahead of 2026, the multi-media push positions the brand as the ultimate destination for families and friends to bond over unlimited grills, lavish buffets, and festive spreads during the holiday season.​ ‘Milne Ki Bhookh’ taps into emotional storytelling, showing diverse groups reuniting after long separations—friends from college, families across cities—drawn together by the primal [&hellip;]
- [Bingo! Mad Angles Turns Everyday Disputes into Comic Snack Moments](https://customerengagement.net/bingo-mad-angles-ad-everyday-disputes-comic-moments/): Bingo! Mad Angles&#8217; latest ad hilariously resolves household squabbles with crunchy wafers, turning remote fights and chicken tiffs into tasty, comic reunions via TVC and digital buzz. Bingo! Mad Angles transforms everyday squabbles into hilarious comic escapades with its latest ad campaign, proving that life&#8217;s petty disputes taste better with a crunchy twist. The cheeky narrative spotlights relatable Indian household tiffs—like who gets the last piece of chicken or remote control rights—escalating into over-the-top drama, only resolved by sharing a pack of Mad Angles&#8217; spicy, tangy wafers.​ Directed by a top ad agency, the 30-second TVC features a quirky family where [&hellip;]
- [Kohinoor Basmati Rice Teams with Aditya Gadhvi for Gujarati Folk Campaign](https://customerengagement.net/kohinoor-basmati-rice-aditya-gadhvi-gujarati-folk-campaign/): Kohinoor Basmati Rice partners with Aditya Gadhvi for &#8216;Kohinoor Na Garba Rice&#8217; campaign, blending Gujarati folk music with premium rice for festive recipes and Navratri bonding. Kohinoor Basmati Rice has partnered with Gujarati folk sensation Aditya Gadhvi for a vibrant campaign celebrating authentic regional flavors through music and cuisine. The initiative fuses the premium rice brand&#8217;s heritage with Gadhvi&#8217;s soulful Dayro folk songs, positioning Kohinoor as the staple for Gujarati homes where every grain elevates traditional dishes like undhiyu, thepla, and khichdi.​ Titled &#8220;Kohinoor Na Garba Rice,&#8221; the multi-platform push features a music video where Gadhvi croons hits like &#8220;Khalasi&#8221; amid [&hellip;]
- [What Is Customer Engagement? Strategies, Metrics &amp; Business Impact](https://customerengagement.net/what-is-customer-engagement-strategies-metrics/): Explore customer engagement: build loyalty with personalized strategies, omnichannel tactics, AI tools, and key metrics like NPS for retention and growth. What Is Customer Engagement? Customer engagement is the process by which a brand builds meaningful, consistent, and value-driven interactions with its customers across multiple touchpoints. It includes how customers interact with a brand’s content, platforms, products, services, and people—before, during, and after a transaction. From an SEO and business standpoint, customer engagement is closely linked to customer experience (CX), brand loyalty, and long-term retention. It goes beyond sales to include emotional connection, trust, relevance, and participation. High customer engagement indicates [&hellip;]
- [Air India Express Partners with Tata Steel Foundation to Spread Festive Cheer with Special Joy Flight for Underprivileged Children](https://customerengagement.net/air-india-express-joy-flight-underprivileged-children/): Air India Express operates a special joy flight for underprivileged children, sharing the magic of flying and reinforcing its commitment to heartfelt CSR initiatives. In a heartwarming gesture this festive season, Air India Express organized a special “Joy Flight” to bring smiles to underprivileged children. The initiative, part of the airline’s corporate social responsibility (CSR) efforts, treated the children to their first-ever experience of flying, creating lasting memories of joy and excitement. The 45-minute flight took off from Kochi Airport, with150 children from local NGOs and care homes on board. They were greeted by Air India Express staff with festive decorations, [&hellip;]
- [Shraddha Kapoor Stars in Bisk Farm’s ‘Rich Marie’ Chai Break Campaign](https://customerengagement.net/shraddha-kapoor-bisk-farm-rich-marie-chai-break-campaign/): Bisk Farm launches its ‘Rich Marie’ chai break campaign featuring Shraddha Kapoor, celebrating India’s favorite tea-time moments with warmth and flavor. Bisk Farm, one of India’s leading biscuit brands, has launched a delightful new campaign for its ‘Rich Marie’ biscuits, featuring Bollywood star Shraddha Kapoor as the face of the brand. The campaign, titled&nbsp;“Chai Break with Bisk Farm Rich Marie,”&nbsp;celebrates India’s beloved tea-time ritual with a refreshing, relatable twist.​ The ad film captures everyday moments where people pause from their hectic routines to relish a cup of chai, perfectly complemented by the crisp sweetness of Rich Marie. Shraddha Kapoor’s charming and [&hellip;]
- [Somany Ceramics Partners with Techno India University to Promote Recycling Through Art](https://customerengagement.net/somany-ceramics-techno-india-university-recycling-through-art/): Somany Ceramics joins hands with Techno India University to repurpose broken tiles into art, inspiring sustainability and creativity through design. Somany Ceramics Ltd. has teamed up with Techno India University, Kolkata, on an innovative project called &#8220;Transforming Broken Tiles into Trendsetting Style.&#8221; This collaboration repurposes waste tiles into stunning art pieces and murals, promoting sustainability and reducing construction waste.​ Twenty talented architecture students from the university showcased their skills by turning discarded tiles into breathtaking installations. The initiative highlights creative reuse, aligning with Somany&#8217;s eco-friendly practices, including tile adhesives made from recycled materials. Anshuman Chakravarty, VP &amp; Head of Marketing at [&hellip;]
- [L’Oréal Professionnel Becomes Title Sponsor of UP Warriorz for WPL Season 4](https://customerengagement.net/loreal-professionnel-up-warriorz-title-sponsor-wpl-season-4/): ’Oréal Professionnel partners with UP Warriorz as title sponsor for WPL Season 4, celebrating women’s empowerment and style in Indian cricket. L’Oréal Professionnel has announced its partnership as the title sponsor of the UP Warriorz for the upcoming Women’s Premier League (WPL) Season 4, marking a dynamic collaboration between beauty and sport. The alliance celebrates strength, style, and individuality — traits that define both the brand and the rising stars of women’s cricket in India. The partnership aims to empower female athletes while showcasing L’Oréal Professionnel’s belief in self-expression and confidence. As part of the sponsorship, the brand will activate a [&hellip;]
- [Colgate-Palmolive India Receives ₹267.64 Crore Tax Demand, Plans Appeal](https://customerengagement.net/colgate-palmolive-india-267-crore-tax-demand-challenge/): Colgate-Palmolive India faces ₹267.64 crore tax demand for FY22 over transfer pricing; company to challenge order at ITAT with no impact on operations. Colgate-Palmolive (India) Ltd has received a significant tax demand order of ₹267.64 crore from the Income Tax Department for the financial year 2021-22 (assessment year 2022-23). The order, issued under Sections 143(3), 144C(13), and 144B of the Income Tax Act, primarily arises from adjustments in inter-company transfer pricing and disallowance of certain claimed expenses.​ The company disclosed the development in a regulatory filing to stock exchanges on December 26, 2025, after receiving the notice on December 24 evening—delaying [&hellip;]
- [Leo Burnett Appoints Abhimanyu Khedkar as Managing Director and Head of Office](https://customerengagement.net/abhimanyu-khedkar-leo-burnett-mumbai-appointment/): Leo Burnett India announces the appointment of Abhimanyu Khedkar as Managing Director and Head of Office, Mumbai, strengthening its leadership in creative strategy and brand transformation. Leo Burnett India&nbsp;has announced the appointment of&nbsp;Abhimanyu Khedkar&nbsp;as&nbsp;Managing Director and Head of Office, Mumbai, marking a significant addition to its senior leadership team. In his new role, Khedkar will lead Leo Burnett’s Mumbai operations, overseeing business growth, talent development, and creative excellence across the agency’s diverse portfolio of clients. With more than two decades of experience in advertising and brand building, Khedkar has worked with several leading agencies and multinational brands, blending strategic insight with [&hellip;]
- [Swiggy Scenes Launches ‘Un-Coop Yourself’ Campaign to End the Year on a Fun Note](https://customerengagement.net/swiggy-scenes-un-coop-yourself-campaign/): Swiggy Scenes rolls out its quirky year-end activation, ‘Un-Coop Yourself,’ urging audiences to step out, socialize, and relish real-world experiences beyond screens. Swiggy Scenes, the experiential arm of&nbsp;Swiggy, has launched a vibrant year-end activation titled&nbsp;‘Un-Coop Yourself’, encouraging people to break free from digital fatigue and reconnect with the joy of real-world interactions. The campaign is designed to inspire Indians to step out of their “digital coops” and make the most of the social season through food, music, and shared experiences. Through this activation, Swiggy Scenes curates a series of live events across major cities, partnering with restaurants, cafes, and entertainment venues. [&hellip;]
- [Haier and SW Network Unveils AI-Led Christmas Film Celebrating Belief and Homecoming Magic](https://customerengagement.net/haier-sw-network-ai-christmas-film/):  Haier partners with SW Network to release an innovative AI-powered Christmas film, blending technology and festive storytelling to celebrate wonder and family bonds. Haier Appliances India with creative agency SW Network has released an innovative AI-led Christmas film that centers on the timeless theme of belief, weaving a narrative of wonder, discovery, and the comforting return home during the festive season. The film employs cutting-edge artificial intelligence to craft a visually stunning and emotionally resonant story, showcasing a young protagonist&#8217;s journey rediscovering faith in magic amidst holiday challenges. This campaign highlights Haier&#8217;s commitment to blending technology with heartfelt storytelling, positioning its smart home appliances as [&hellip;]
- [Former VML India President Saurabh Saksena Launches SAULV Integrated Agency](https://customerengagement.net/saurabh-saksena-saulv-agency-launch/): Saurabh Saksena, ex-VML India president, unveils SAULV—an AI-powered integrated communications agency blending strategy, creativity, and GenAI for transformative brand solutions Saurabh Saksena, former president of VML India, has launched SAULV, a cutting-edge integrated communications agency where human imagination meets generative AI to deliver transformative marketing solutions for brands. Announced via LinkedIn on December 25, 2025, SAULV offers end-to-end services including marketing strategy, full-funnel amplification, creative content, and full-scale AI production—helping businesses tackle challenges that &#8220;keep you up at night.&#8221;​ With over 30 years in advertising, integrated marketing, and leadership, Saksena exited VML mid-2024 post the VMLY&amp;R-Wunderman Thompson merger, previously leading as CEO [&hellip;]
- [VIP Industries Appoints Sameer Wanchoo as Chief Marketing Officer](https://customerengagement.net/vip-industries-sameer-wanchoo-cmo-appointment/): VIP Industries strengthens leadership with Sameer Wanchoo as CMO, bringing two decades of FMCG and consumer marketing expertise from Eureka Forbes and beyond. VIP Industries Limited has appointed&nbsp;Sameer Wanchoo&nbsp;as&nbsp;Chief Marketing Officer (CMO), effective December 22, 2025, to bolster its marketing strategy in the competitive luggage and travel accessories market. Based in Mumbai, Wanchoo joins after a seven-year tenure as CMO at Eureka Forbes, where he drove brand transformation, product innovation, and consumer experiences across e-commerce and D2C channels.​ His 20+ years of experience span FMCG, consumer durables, retail, and media, including roles as VP Marketing at CavinKare (personal care, foods, beverages), [&hellip;]
- [Royal Green Redefines Ambition with New ‘ #LiveUpSuccess ’ Campaign](https://customerengagement.net/royal-green-live-up-success-campaign/): Royal Green Whisky launches its new ‘Live Up Success’ campaign, evolving from ‘Taste the Success’ to connect with young India’s bold, modern spirit through powerful storytelling and aspirational visuals. Royal Green, the premium whisky brand from&nbsp;ADS Group, has unveiled a dynamic new campaign titled&nbsp;“Live Up Success”, marking a bold evolution from its earlier communication,&nbsp;“Taste the Success.”&nbsp;The refreshed positioning reflects the aspirations of a younger, more ambitious India that defines success on its own terms. The campaign captures a vibrant, modern spirit — celebrating success not as a destination but as a continuous pursuit. The film showcases confident young achievers who live [&hellip;]
- [Polycab Spreads Cheer and Safety with ‘Green Wires’ Christmas Campaign](https://customerengagement.net/polycab-green-wires-safety-under-the-christmas-tree-campaign/): Polycab India’s new festive film ‘Safety Under the Christmas Tree’ promotes its Green Wires with a heartfelt message about celebrating the season safely and responsibly. Polycab India has launched a heartwarming festive campaign titled&nbsp;“Safety Under the Christmas Tree”&nbsp;for its&nbsp;Green Wires&nbsp;brand, blending the joy of celebration with a strong safety message. The film highlights how true festive brightness begins with safe electrical choices. Conceptualized by&nbsp;Ogilvy India, the campaign centers on a touching story of a family preparing for Christmas. As they decorate their tree with sparkling lights, the father reminds his children that real safety comes from what powers those lights — [&hellip;]
- [Pulse Candy Collaborates with K-pop Star Aoora for Festive Digital Campaign](https://customerengagement.net/pulse-candy-aoora-festive-digital-campaign/): Pulse Candy partners with K-pop artist Aoora for its new ‘Pulse of the Party’ festive digital ad, blending Korean pop charisma with Indian flavor to connect with Gen Z audiences across social media. Pulse Candy has teamed up with South Korean K-pop sensation&nbsp;Aoora&nbsp;for a vibrant festive digital campaign, blending Indian quirk with Korean pop flair. The collaboration marks a unique cultural crossover, highlighting Pulse’s playful brand personality ahead of the New Year season. Titled&nbsp;“Pulse of the Party,”&nbsp;the digital-first campaign showcases Aoora bringing his signature energy to celebrate India’s love for tangy flavors. The ad features a catchy beat, colorful visuals, and [&hellip;]
- [Bisk Farm Partners with Shraddha Kapoor for New ‘Rich Marie Chai Break’ Campaign](https://customerengagement.net/bisk-farm-shraddha-kapoor-rich-marie-chai-break-campaign/): Bisk Farm has roped in Bollywood actor Shraddha Kapoor for its ‘Rich Marie Chai Break’ campaign, celebrating India’s tea-time culture with a fresh, relatable twist across TV, digital, and outdoor platforms. Bisk Farm has announced Bollywood star Shraddha Kapoor as the new brand ambassador for its iconic&nbsp;Rich Marie&nbsp;biscuits, unveiling the&nbsp;“Rich Marie Chai Break”&nbsp;campaign to celebrate India’s favorite snack-time ritual. Conceptualized by&nbsp;Soho Square, the campaign brings Bisk Farm’s vision of togetherness and comfort to life through relatable tea-break moments. In the TVC, Shraddha Kapoor is seen enjoying her cup of tea accompanied by Rich Marie, positioning the brand as the perfect partner [&hellip;]
- [Sony Pictures India Unveils Immersive ‘Anaconda’ Campaign Across Indian Cities](https://customerengagement.net/sony-pictures-india-immersive-anaconda-campaign/): Sony Pictures Entertainment India has rolled out a high-impact, immersive outdoor and in-cinema campaign for Anaconda, turning Mumbai and Delhi into extensions of the Amazon jungle ahead of the film’s pan-India release. Sony Pictures Entertainment India has launched a bold immersive campaign for the upcoming Anaconda film, transforming urban spaces into thrilling extensions of the movie&#8217;s wild universe. This nationwide push aligns perfectly with the Christmas release on December 25, 2025, in English, Hindi, Tamil, and Telugu versions.​ The campaign features high-impact outdoor activations, including a massive Anaconda installation at Bandstand, Bandra in Mumbai, claimed as the world&#8217;s longest, drawing crowds [&hellip;]
- [redBus Christmas Ad Celebrates Acceptance and Togetherness in Shared Travel](https://customerengagement.net/redbus-christmas-ad-acceptance-shared-travel/): &nbsp;redBus unveils its latest Christmas ad exploring acceptance and unity among diverse travelers, redefining shared travel spaces with festive warmth. redBus, India’s leading online bus ticketing platform, has launched a heartwarming&nbsp;Christmas ad&nbsp;that celebrates the spirit of&nbsp;acceptance and togetherness&nbsp;in shared travel spaces. The campaign captures how festive journeys can bring strangers closer, emphasizing empathy, kindness, and the importance of connecting beyond differences. Set aboard an overnight bus ride, the film tells the story of passengers from varied walks of life learning to respect one another’s individuality. What begins as a quiet, awkward journey gradually transforms into a moment of shared joy and [&hellip;]
- [How Coca-Cola Gave the World the Red Santa Claus](https://customerengagement.net/coca-cola-red-santa-claus-story/): Discover how Coca-Cola’s 1930s advertising transformed Santa Claus into the jolly red-suited icon recognized worldwide, blending art, marketing, and festive spirit. The&nbsp;Coca-Cola red Santa Claus&nbsp;is one of the most enduring examples of branding shaping global culture. Before the 1930s, Santa Claus appeared in many forms—sometimes tall and thin, sometimes wearing robes of blue, green, or brown. It was Coca-Cola’s advertising campaign that gave him the familiar red suit, white beard, and joyful personality known today. In 1931, artist&nbsp;Haddon Sundblom&nbsp;created a series of illustrations for Coca-Cola’s Christmas ads, portraying Santa as warm, plump, and full of life—often enjoying a bottle of Coke [&hellip;]
- [Sony Pictures Networks India Appoints Ankur Shrivastava as Associate Vice President](https://customerengagement.net/sony-pictures-networks-ankur-shrivastava-appointment/): &nbsp;Sony Pictures Networks India announces the appointment of Ankur Shrivastava as Associate Vice President, strengthening its leadership in the rapidly evolving media landscape. Sony Pictures Networks India (SPNI)&nbsp;has announced the appointment of&nbsp;Ankur Shrivastava&nbsp;as&nbsp;Associate Vice President, marking a strategic addition to its leadership team. With extensive experience across brand strategy, business growth, and digital transformation, Shrivastava is expected to play a key role in driving SPNI’s next phase of growth in India’s fast-evolving entertainment industry. In this new role, Shrivastava will focus on strengthening the network’s brand presence, optimizing market strategies, and expanding audience engagement across SPNI’s diverse portfolio of channels and [&hellip;]
- [Emcure and MS Dhoni Revive ‘Winning Over Obesity’ Campaign to Promote Healthier Living](https://customerengagement.net/emcure-ms-dhoni-winning-over-obesity-campaign/): Emcure Pharmaceuticals and MS Dhoni relaunch the ‘Winning Over Obesity’ campaign, inspiring Indians to adopt active lifestyles and healthy habits. Emcure Pharmaceuticals, in association with&nbsp;MS Dhoni, has revived its impactful health awareness initiative—‘Winning Over Obesity’—aimed at motivating people to lead healthier, more active lifestyles. The campaign returns with renewed energy and a broader message encouraging individuals to take small, consistent steps toward better fitness and nutrition. As the brand ambassador, cricket icon MS Dhoni brings authenticity and inspiration to the cause, sharing his personal insights on discipline, balance, and the power of consistent effort. The campaign emphasizes that overcoming obesity isn’t [&hellip;]
- [One Hand Clap Creates New ‘Stranger Things’ Film for Netflix](https://customerengagement.net/one-hand-clap-stranger-things-film-netflix/): Creative agency One Hand Clap collaborates with Netflix to produce a compelling new ‘Stranger Things’ film, blending nostalgia, suspense, and cinematic storytelling. One Hand Clap, the acclaimed creative agency known for its immersive storytelling, has partnered with&nbsp;Netflix&nbsp;to release a new&nbsp;‘Stranger Things’ film&nbsp;that deepens the series’ iconic 1980s-inspired universe. The project continues to expand the cultural phenomenon of the hit show through a cinematic production that celebrates suspense, nostalgia, and emotional depth. Blending high-concept visuals with atmospheric storytelling, the film captures the eerie charm and emotional complexity that have made&nbsp;Stranger Things&nbsp;a global favorite. One Hand Clap’s creative direction builds on the franchise’s [&hellip;]
- [ZEEL Launches 'Zee Immerse'](https://customerengagement.net/zee-immerse-branded-ip-launch/):  Zee Entertainment unveils Zee Immerse, a new vertical creating immersive, platform-agnostic branded IPs focused on audience participation across TV, digital, and on-ground experiences. Zee Entertainment Enterprises Limited (ZEEL) has launched Zee Immerse, a dedicated vertical for developing inclusive branded intellectual properties (IPs) that span television, digital, social media, YouTube, and on-ground platforms. This initiative responds to evolving audience preferences for participation and representation over passive content consumption, enabling co-created long- and short-format stories, digital-first narratives, and regional content.​ Laxmi Shetty, Head of Advertisement Revenue for Broadcast and Digital, emphasized partnering with brands for relevance and cultural impact, building monetizable ecosystems beyond one-off [&hellip;]
- [Indewheelers Motorsports Names Apollo Techno Industries Title Sponsor for Thrilling Season](https://customerengagement.net/indewheelers-motorsports-apollo-techno-sponsor/): Indewheelers Motorsports partners with Apollo Techno Industries as title sponsor, powering the championship with engineering innovation and high-speed racing action in India. Indewheelers Motorsports, a rising force in Indian motorsport, has secured Apollo Techno Industries as its title sponsor for the upcoming season, marking a pivotal alliance in the nation&#8217;s racing ecosystem. This partnership designates the series as the Apollo Techno Indewheelers Motorsports Championship, blending Apollo&#8217;s engineering prowess with Indewheelers&#8217; high-octane racing platform. Apollo Techno Industries, a leader in advanced manufacturing and automotive components, steps in to fuel innovation on the track, sponsoring team upgrades, safety tech, and rider development programs. [&hellip;]
- [Peps Launches ‘Vivah Mattress’ with Wedding-Themed Digital Campaign](https://customerengagement.net/peps-vivah-mattress-digital-campaign/): Peps Industries introduces the ‘Vivah Mattress’ through a creative wedding-set digital campaign celebrating comfort, togetherness, and the start of new journeys. Peps Industries, India’s leading spring mattress brand, has launched its latest innovation—the Peps Vivah Mattress—with a vibrant&nbsp;wedding-themed digital campaign&nbsp;designed to appeal to newlyweds and couples starting their lives together. The campaign highlights the brand’s belief that every marriage deserves the foundation of restful sleep and shared comfort. Set against the backdrop of traditional Indian wedding festivities, the digital film features relatable moments of post-wedding life, uniting cultural emotion with the brand’s promise of quality rest. The narrative positions the Vivah [&hellip;]
- [Pond’s x Disney Avatar: Fire and Ash – Cinematic Skincare Glow from Pandora](https://customerengagement.net/ponds-disney-avatar-fire-ash-skincare-india/): Pond’s teams with Disney’s Avatar: Fire and Ash for glowing, Na’vi-inspired skincare in India, featuring AR campaigns and limited-edition products for luminous beauty.&nbsp; Pond’s India has forged an electrifying partnership with Disney’s Avatar: Fire and Ash, infusing skincare with the mythical allure of Pandora’s bioluminescent world. This collaboration launches a limited-edition skincare line inspired by the Na’vi’s radiant, elemental beauty, blending high-performance formulas with cinematic storytelling to captivate Gen Z consumers. The collection features glowing serums, hydrating masks, and fire-infused creams mimicking Pandora’s fiery Na’vi landscapes and ash-kissed glow. Campaigns deploy immersive AR filters on Instagram and TikTok, letting users “transform” into [&hellip;]
- [Remembrance, Power of Confusion, Empathy: Prasoon Joshi’s Call for Human Advertising at AAAI](https://customerengagement.net/prasoon-joshi-aaai-speech-remembrance-confusion-empathy/): Prasoon Joshi receives AAAI Lifetime Achievement Award, urging ad industry to embrace remembrance, confusion&#8217;s creativity, and empathy over AI in heartfelt speech. At the AAAI Lifetime Achievement Award 2025 ceremony, celebrated poet, lyricist, and ad leader Prasoon Joshi delivered a poignant speech urging the industry to reclaim its human essence amid AI&#8217;s rise. Accepting the honor, Joshi wove themes of remembrance, the creative power of confusion, and deep empathy into a philosophical meditation on advertising&#8217;s soul.​ He reflected on personal loss and gratitude, honoring teams and collaborators who fueled iconic campaigns rooted in Indian storytelling. Joshi passionately defended Hindi and regional [&hellip;]
- [Sam Altman offers no clarity on OpenAI IPO, says he’s “0% excited” to lead a public company](https://customerengagement.net/sam-altman-openai-ipo-0-percent-excited/): OpenAI CEO Sam Altman reveals &#8220;0% excitement&#8221; for leading a public company amid IPO speculation, prioritizing AI innovation over market pressures in recent podcast Sam Altman Offers No Clarity on OpenAI IPO, Says He’s “0% Excited” to Lead a Public Company OpenAI CEO Sam Altman recently expressed zero enthusiasm for steering a publicly traded company, amid growing speculation about an initial public offering (IPO). In a candid podcast appearance, Altman stated, “Am I excited to be a public company CEO? 0%,” while acknowledging the practical need for massive capital to fuel AI development. Despite reports of early IPO groundwork targeting a [&hellip;]
- [Beats and Travis Scott Unite for ‘Dare to Dream’ – A Cinematic Anthem of Belief and Ambition](https://customerengagement.net/beats-travis-scott-dare-to-dream-campaign/): Beats and Travis Scott join forces for ‘Dare to Dream’, a cinematic campaign that celebrates self-belief, ambition, and creative greatness while spotlighting the new Powerbeats Fit. Beats by Dre has teamed up with global superstar Travis Scott for&nbsp;“Dare to Dream”, a visually arresting campaign celebrating self-belief, ambition, and the relentless pursuit of greatness. The short film, directed with cinematic precision, embodies the spirit of Scott’s creative journey—blurring the line between sound, emotion, and artistry. Set against a surreal, dream-like landscape,&nbsp;“Dare to Dream”&nbsp;follows Scott’s internal struggle and rise as an artist who defies doubt and limitation. The campaign highlights how music fuels [&hellip;]
- [Relaxo Teams Up with EaseMyTrip for 'Buy &amp; Fly' Winter Campaign](https://customerengagement.net/relaxo-easemytrp-buy-fly-winter-campaign/): Relaxo&#8217;s &#8216;Buy &amp; Fly&#8217; winter campaign with EaseMyTrip offers flight vouchers up to ₹2,000 on ₹1,500+ footwear purchases. Shop winter collections at 10,000+ outlets for style, comfort, and travel rewards through January 2026! Relaxo has launched its &#8216;Buy &amp; Fly&#8217; winter retail campaign in partnership with EaseMyTrip, blending footwear shopping with travel perks to excite consumers. This initiative rewards customers with flight vouchers on qualifying purchases of Relaxo&#8217;s winter footwear collection, targeting festive shoppers amid India&#8217;s peak travel season Buyers purchasing Relaxo shoes worth ₹1,500 or more receive up to ₹2,000 in EaseMyTrip flight vouchers, redeemable for domestic flights. Available at [&hellip;]
- [Miniklub Unveils 'The Happy Parenting Strategy' Campaign Celebrating Modern Dads](https://customerengagement.net/miniklub-happy-parenting-strategy-campaign/): Discover Miniklub&#8217;s latest &#8216;The Happy Parenting Strategy&#8217; campaign featuring Mr. Dad (Gautam Rode) in a fun digital film by Social Panga. Explore joyful parenting with durable kidswear essentials across 80+ stores. Happy parenting starts here! Miniklub&#8217;s latest campaign, &#8220;The Happy Parenting Strategy,&#8221; celebrates modern fatherhood through a humorous digital film. Created with agency Social Panga, it stars &#8220;Mr. Dad,&#8221; played by actor Gautam Rode, tackling everyday parenting &#8220;missions&#8221; like dressing kids and keeping them happy.​ The narrative showcases Mr. Dad&#8217;s confident, playful approach amid chaotic moments, using Miniklub&#8217;s soft, durable essentials as his &#8220;Mission Ammo.&#8221; It shifts from traditional roles, portraying [&hellip;]
- [Fabindia Partners Mahindra: Book eSUVs with Fabcoins](https://customerengagement.net/fabindia-mahindra-fabcoins-esuv-bookings/): Fabindia teams up with Mahindra to let customers redeem Fabcoins for eSUV bookings like XUV400. Blend loyalty rewards with sustainable electric mobility! Fabindia has partnered with Mahindra to revolutionize loyalty rewards by enabling customers to book Mahindra eSUVs using Fabcoins, bridging fashion, sustainability, and electric mobility. Announced recently, this collaboration allows Fabindia&#8217;s vast loyalty base to redeem accumulated Fabcoins for test drives or full bookings of models like the XUV400 and BE 6e, starting at select outlets and online.​ Fabindia&#8217;s Fabcoins, earned through purchases of ethnic wear, home decor, and organic products, now hold real-world value beyond shopping. Customers can convert [&hellip;]
- [McDonald’s Withdraws AI Christmas Ad After Backlash, Echoing Coca-Cola Controversy](https://customerengagement.net/mcdonalds-india-signature-collection-burgers-2/): McDonald’s Netherlands has withdrawn its AI-generated Christmas advertisement after widespread online backlash. McDonald’s Netherlands has withdrawn its AI-generated Christmas advertisement after widespread online backlash, following a similar controversy with Coca-Cola’s AI holiday campaign. The 45-second video, released on YouTube on December 6, 2025, depicted chaotic holiday disasters like Santa in traffic and gifts tumbling off roofs, parodying “It’s the Most Wonderful Time of the Year” as “the most terrible time of the year.” It ended by urging viewers to “hide out in McDonald’s until January.”​ Social media erupted with criticism, calling the ad “creepy,” “depressing,” and “AI slop” that ruined Christmas [&hellip;]
- [McDonald’s India Launches Signature Collection Burgers](https://customerengagement.net/mcdonalds-india-signature-collection-burgers/): McDonald’s India unveils premium Signature Collection burgers like Spicy Maharaja Mac and Truffle McSpicy. Bold flavors, desi twists from ₹199—indulge now! McDonald’s India has launched its exciting new Signature Collection burgers, elevating the fast-food experience with premium flavors and gourmet twists tailored for Indian palates. This limited-time menu, rolled out across 300+ outlets, features bold combinations like the Spicy Maharaja Mac with fiery peri-peri sauce and the Truffle-loaded McSpicy for indulgent bites.​ The collection stars four hero burgers: Classic Signature with slow-cooked patties and tangy slaw, Desi Masala Burger blending keema spices, Cheesy Jalapeño Crunch, and Vegan Veggie Supreme for plant-based [&hellip;]
- [MARS Cosmetics ‘Cloud Kiss’ Lipstick: Hot Air Balloon Launch](https://customerengagement.net/mars-cosmetics-cloud-kiss-lipstick-balloon-activation/): MARS Cosmetics unveils ‘Cloud Kiss’ lipstick via thrilling hot air balloon activation. Lightweight, long-lasting shades like Sunset Glow elevate your lips sky-high! MARS Cosmetics has unveiled its innovative ‘Cloud Kiss’ lipstick collection through a captivating hot air balloon activation, blending beauty with adventure. The campaign, launched recently, features vibrant, long-lasting lip colors inspired by sky-high dreams, available in shades like Sunset Glow, Misty Rose, and Azure Dream.​ The centerpiece is a fleet of branded hot air balloons soaring over key cities, offering free touch-ups and shade-matching sessions mid-air for participants. This experiential stunt symbolizes the weightless, uplifting feel of the lightweight, [&hellip;]
- [Swiss Beauty's 'We Got You, Girl!' Film with Taapsee Pannu Empowers Modern Women](https://customerengagement.net/swiss-beauty-we-got-you-girl-taapsee-pannu-campaign/): Discover Swiss Beauty&#8217;s new &#8216;We Got You, Girl!&#8217; campaign featuring Taapsee Pannu. Celebrating expressive femininity, confidence, and bold beauty during wedding season. Watch the empowering film now! Swiss Beauty has launched a new campaign film titled ‘We Got You, Girl!’ featuring brand ambassador Taapsee Pannu at the heart of the narrative. Set against the backdrop of India’s peak wedding season, the film positions Swiss Beauty as an everyday beauty ally that supports women through every role and mood. Taapsee is seen switching effortlessly between being a bridesmaid, best friend, showstopper and life of the party, mirroring the many facets of the [&hellip;]
- [Dabur Odomos Dengue Season Campaign Uses Hybrid VOX for Real Protection Stories](https://customerengagement.net/dabur-odomos-dengue-campaign-hybrid-vox/): Dabur Odomos launches dengue awareness campaign with Hybrid’s VOX platform, featuring authentic family voices. Stay protected with natural repellent amid rising cases—tips, stories, and prevention now! Dabur Odomos has launched a timely dengue season campaign leveraging Hybrid’s innovative VOX platform to drive awareness and protection. Campaign Highlights Timed for peak mosquito season, the initiative features real voices from affected families through VOX, Hybrid&#8217;s audio-visual storytelling tool that captures authentic consumer sentiments. Odomos positions itself as India&#8217;s trusted mosquito repellent, emphasizing its natural, DEET-free formula proven effective against Aedes aegypti, the primary dengue vector. The campaign rolls out across digital platforms, OOH, [&hellip;]
- [Naukri's Peanut Christmas Tree Captures Appraisal Season Frustration in Bengaluru](https://customerengagement.net/naukri-christmas-installation-appraisal-peanut-tree-bengaluru/): Naukri.com&#8217;s witty 25-foot Christmas tree at Prestige Tech Park features peanuts instead of ornaments, highlighting &#8216;appraisal waala peanut&#8217; sentiment. Launched December 17, 2025—urging professionals to switch jobs! Naukri.com has launched a cheeky Christmas installation that brilliantly captures the appraisal season blues of India&#8217;s corporate workforce.​ The eye-catching 25-foot Christmas tree at Bengaluru&#8217;s Prestige Tech Park in Whitefield swaps festive ornaments for peanuts, nodding to Naukri&#8217;s famous &#8216;appraisal waala peanut&#8217; meme that mocks disappointing salary hikes. Unveiled on December 17, 2025, this activation in a bustling tech hub perfectly times with year-end reviews clashing against holiday cheer.​ The tagline—&#8221;Merry Christmas to the [&hellip;]
- [Bajaj Broking ‘Seedhi, Simple Investing’ Campaign with Vijay Varma Empowers Everyday Investors](https://customerengagement.net/bajaj-broking-seedhi-simple-investing-campaign-vijay-varma/): Bajaj Broking launches ‘Seedhi, Simple Investing’ featuring Vijay Varma. Zero-brokerage app simplifies equities, F&amp;O, IPOs for millennials—live charts, AI insights, no hidden fees. Start trading easily! Bajaj Broking has launched the ‘Seedhi, Simple Investing’ campaign to make stock market investing accessible and straightforward for every Indian. Starring actor Vijay Varma, the multi-film digital series depicts the everyday investor battling complex jargon and market hype.[conversation_history] It showcases Bajaj Broking&#8217;s zero-brokerage platform, intuitive app, and tools for equities, F&amp;O, IPOs, and mutual fnds, all under the tagline &#8220;Seedhi Baat, Simple Investing.&#8221; Targeting millennials and Gen Z amid 2025&#8217;s retail boom, the campaign rolls [&hellip;]
- [OpenAI Launches AI Academy to Train Journalists in Responsible AI Tools](https://customerengagement.net/openai-ai-academy-journalists-training/): OpenAI&#8217;s new academy offers free courses for journalists on AI for reporting, fact-checking, and content creation. Master GPT-4o, combat misinformation—launching 2026 to upskill 10,000 media pros! OpenAI is launching a new academy to train journalists in AI use, empowering media professionals to harness artificial intelligence effectively. The initiative targets newsrooms worldwide, offering free and paid courses on AI tools for reporting, fact-checking, content generation, and ethical integration. Modules cover prompt engineering, AI-assisted research, combating misinformation, and automating routine tasks while preserving journalistic integrity.Led by OpenAI&#8217;s education team, it includes hands-on workshops with models like GPT-4o and o1, tailored for beginners to [&hellip;]
- [Jio BP Appoints Sidheshwar Sharma as Chief Marketing Officer](https://customerengagement.net/jio-bp-sidheshwar-sharma-cmo-appointment/): Jio BP names Sidheshwar Sharma as CMO to drive EV charging, sustainable fuels, and loyalty campaigns across 1,500+ stations targeting India&#8217;s green mobility growth. Jio BP, the joint venture between Reliance Industries and BP, has appointed marketing veteran Sidheshwar Sharma as Chief Marketing Officer (CMO), effective immediately. With over 20 years in consumer goods, retail, and energy sectors, Sharma joins from a leading FMCG firm where he drove brand transformations and digital customer strategies. Sharma&#8217;s role centers on elevating Jio BP&#8217;s network of 1,500+ fuel stations, emphasizing sustainable fuels, EV charging infrastructure, and loyalty programs amid India&#8217;s green mobility boom. His [&hellip;]
- [Scribbld Appoints Mustanseer Jawadwala as Chief Growth Officer](https://customerengagement.net/scribbld-mustanseer-jawadwala-cgo-appointment/): Scribbld names Mustanseer Jawadwala as CGO with 15+ years in tech scaling to drive user growth, AI features, and global expansion for collaborative content platform. Scribbld, the innovative digital content platform revolutionizing collaborative storytelling, has appointed industry veteran Mustanseer Jawadwala as Chief Growth Officer (CGO). With over 15 years in scaling tech startups and driving user acquisition, Jawadwala joins to spearhead Scribbld&#8217;s next growth phase amid surging demand for interactive content tools. Previously at leading edtech and social platforms, Jawadwala excelled in go-to-market strategies, partnerships, and monetization models. His mandate focuses on expanding Scribbld&#8217;s user base from creators to enterprises, enhancing [&hellip;]
- [Healthy Master Appoints Milind Soman as Brand Ambassador for Clean Snacking](https://customerengagement.net/healthy-master-milind-soman-brand-ambassador/): Fitness icon Milind Soman named Healthy Master ambassador to promote roasted, high-protein snacks—roasted makhana, baked chips as healthy alternatives for active lifestyles. Healthy Master, a fast-growing nutritious snacking brand, has announced fitness icon Milind Soman as its new brand ambassador, reinforcing its commitment to clean, mindful eating and an active lifestyle. Known for his marathons and disciplined wellness routine, Milind perfectly embodies the brand’s philosophy of “snack smart, live strong.” Campaign focus The association will spotlight Healthy Master’s range of roasted, baked, and zero-maida snacks designed as healthier alternatives to traditional fried options. Milind will feature across digital films, social media [&hellip;]
- [MAGGI New Campaign: Magic in the Moment of Everyday Togetherness](https://customerengagement.net/maggi-magic-in-the-moment-togetherness-campaign/): MAGGI launches heartwarming TVC celebrating family bonding over 2-minute noodles—rainy days, office breaks, festive laughs in multilingual push with #MAGGI2MinuteMagic challenges. MAGGI, Nestlé India&#8217;s beloved quick-cook brand, has unveiled its latest campaign, &#8216;Magic in the Moment,&#8217; spotlighting joyful everyday togetherness around simple noodle moments. In a world of rushed routines, the initiative reminds families that MAGGI turns ordinary occasions into cherished memories. The campaign features relatable TVCs: kids rushing home for rainy-day MASALA MAGGI with parents, office breaks shared with colleagues over hot cups, and festive gatherings where steaming bowls spark laughter. A young girl hugs her mom post-school, saying, &#8220;MAGGI [&hellip;]
- [Fortune Plus Soyabean Oil New TVC: Day-Long Freshness for Busy Families](https://customerengagement.net/fortune-plus-soyabean-oil-tvc-day-long-freshness/): Fortune Plus Soyabean Oil launches TVC by Ogilvy showcasing Vitamin A&amp;D formula for all-day freshness—from breakfast parathas to dinner sabzis in multilingual campaign. Fortune Plus Soyabean Oil, from Adani Wilmar, has unveiled a compelling new TVC emphasizing its unique formula for day-long freshness and vitality. The 360-degree campaign positions Fortune Plus as the essential kitchen companion for busy Indian families craving sustained energy from breakfast to dinner. The heartwarming ad follows a vibrant household: a working mom starts her day with Fortune Plus-drizzled parathas, powering through meetings; kids stay active post-school snacks; and the family reunites for flavorful evening sabzis. Voiceover [&hellip;]
- [vivo’s #SwitchOff 2025 Campaign Revives Joyful Family Dinner Time Moments](https://customerengagement.net/vivo-switchoff-2025-dinner-time-family-campaign/): vivo India launches #SwitchOff 2025 urging families to reclaim dinner tables from screens—72% kids bond most at meals, 91% say talks improve phone-free per Switch Off Study. vivo, the innovative smartphone brand, has unveiled its latest campaign, ‘Dinner Time,’ spotlighting the magic of family bonding over shared meals. Amid fast-paced urban lives, the initiative reminds consumers that smartphones can capture—and enhance—those irreplaceable moments, turning ordinary dinners into cherished memories. The campaign features relatable vignettes of multi-generational families: grandparents sharing stories, kids giggling over games, and parents unwinding after long days. vivo’s latest V-series phones take center stage, with AI-powered cameras delivering [&hellip;]
- [Titan Launches ‘Wear Your Story’ Campaign with PV Sindhu and Vikrant Massey](https://customerengagement.net/titan-wear-your-story-pv-sindhu-vikrant-massey-campaign/): Titan unveils ‘Wear Your Story’ ad campaign featuring PV Sindhu&#8217;s resilience and Vikrant Massey&#8217;s authenticity, celebrating personal journeys through stylish watches by Ogilvy. Titan Company, India&#8217;s leading lifestyle brand, has launched its emotive ‘Wear Your Story’ campaign for Titan Raga, spotlighting Olympic champion PV Sindhu and acclaimed actor Vikrant Massey. The multimedia initiative celebrates how personal milestones and narratives find expression through elegant timepieces, resonating with modern women who blend ambition with grace. PV Sindhu, with her gold-medal triumphs and resilient journey, embodies the campaign&#8217;s spirit of perseverance. &#8220;Every achievement deserves a story worth wearing,&#8221; she shares, donning a Titan Raga [&hellip;]
- [Marico Appoints Vikram Karwal as Chief Marketing Officer from Mondelez](https://customerengagement.net/marico-vikram-karwal-cmo-appointment-mondelez/): Marico Limited names FMCG veteran Vikram Karwal as new CMO, bringing 22 years of experience from Mondelez to lead marketing for Parachute, Saffola, and Livon brands amid growth push. Marico Limited, the powerhouse behind Parachute, Saffola, and Livon, has appointed Vikram Karwal as its new Chief Marketing Officer (CMO), effective immediately. With over two decades of experience in consumer goods and digital innovation, Karwal brings proven expertise from roles at Unilever and Reckitt, where he spearheaded category-defining campaigns and e-commerce transformations. Karwal&#8217;s mandate focuses on amplifying Marico&#8217;s portfolio across hair care, wellness, and personal care segments amid rising digital consumer trends. [&hellip;]
- [Charlotte Tilbury x Nykaa: Sobhita Dhulipala Unveils Rulebook for Brides Bridal Beauty Secrets](https://customerengagement.net/charlotte-tilbury-nykaa-sobhita-dhulipala-bridal-beauty-rulebook/): Charlotte Tilbury partners with Nykaa and Sobhita Dhulipala for Rulebook for Brides—a five-part series on flawless wedding makeup, glow icons, and Indian bridal looks, exclusive on Nykaa. Luxury beauty powerhouse Charlotte Tilbury has forged a stellar collaboration with Indian beauty e-tailer Nykaa and Bollywood actress Sobhita Dhulipala to launch an exclusive bridal beauty collection. This partnership aims to redefine wedding glamour for Indian brides, blending Tilbury&#8217;s iconic Hollywood-inspired makeup with culturally resonant bridal looks. Sobhita Dhulipala, known for her roles in&nbsp;Made in Heaven&nbsp;and&nbsp;The Night Manager, serves as the campaign&#8217;s face, embodying effortless elegance and modern bridal vibes. The collection features Tilbury [&hellip;]
- [VIDA Becomes Title Partner of Kolkata Knight Riders to Power a New Era in Sustainable Cricket](https://customerengagement.net/vida-kolkata-knight-riders-title-partner-sustainable-mobility/): VIDA, the electric mobility brand from Hero MotoCorp, partners with Kolkata Knight Riders as Title Partner to promote sustainable mobility, fan engagement, and innovation in the upcoming IPL season. In a significant move blending sports with sustainability, VIDA, the electric mobility brand from Hero MotoCorp, has announced its partnership with the Kolkata Knight Riders (KKR) as the team’s Title Partner for the upcoming Indian Premier League (IPL) season. This collaboration marks a powerful synergy between two dynamic brands committed to innovation, performance, and a greener future. VIDA’s association with KKR reflects its mission to accelerate the adoption of electric vehicles across [&hellip;]
- [Publicis Media Appoints Atique Kazi as Performics India CEO](https://customerengagement.net/publicis-media-atique-kazi-performics-india-ceo/): Publicis Media names Atique Kazi as CEO of Performics India to drive AI-powered performance marketing, commerce media, and digital growth for brands like Google and Amazon. Publicis Media, a global leader in media and performance solutions, has appointed Atique Kazi as CEO of Performics India, effective immediately. With over two decades in digital marketing, Kazi brings proven expertise from senior roles at top agencies, where he scaled performance campaigns for Fortune 500 brands across e-commerce, fintech, and consumer sectors. Kazi&#8217;s leadership will focus on accelerating Performics&#8217; growth in India&#8217;s $10 billion digital ad market, emphasizing AI-driven personalization, commerce media, and data-led [&hellip;]
- [Meta Launches ‘Your Business Deserves Better’ Campaign for One-Tap Boost Reach](https://customerengagement.net/meta-your-business-deserves-better-boost-post-campaign/): Meta&#8217;s new India campaign highlights Boost Post on Facebook/Instagram for MSMEs—92% of users are small businesses reaching relevant customers via simple one-tap ads. Meta has unveiled its latest campaign, ‘One-Tap Reach,’ designed to simplify digital marketing for small businesses worldwide. The initiative highlights Meta’s intuitive tools on Facebook and Instagram, enabling entrepreneurs to connect with millions through a single tap—no marketing expertise required. At its core, the campaign showcases real stories of local heroes: a neighborhood bakery boosting orders via Instagram Reels ads, a handmade jewelry artisan reaching festival shoppers on Facebook Marketplace, and a coffee roaster scaling nationwide with targeted [&hellip;]
- [Yes Madam Onboards Tanya Mittal for 'Glamour Delivered' Salon at Home Campaign](https://customerengagement.net/yes-madam-tanya-mittal-glamour-delivered-campaign/): Yes Madam taps influencer Tanya Mittal (2M+ followers) for new at-home beauty campaign—hair coloring, facials, bridal makeovers delivered with AR try-ons and festive discounts. Yes Madam, India&#8217;s leading at-home beauty service platform, has brought on content creator and influencer Tanya Mittal as the face of its latest campaign, &#8216;Glamour Delivered.&#8217; Tanya, celebrated for her witty beauty hacks and 2M+ social followers, embodies the brand&#8217;s mission to make salon-quality pampering accessible with zero hassle. The campaign spotlights Yes Madam&#8217;s expanded services—from hair coloring and facials to bridal makeovers—delivered by certified pros right at doorsteps. Tanya features in vibrant reels showcasing transformations: a [&hellip;]
- [Cheil India Appoints Yatin Gupta as Associate Vice President](https://customerengagement.net/cheil-india-yatin-gupta-avp-appointment/): Cheil India names Yatin Gupta as AVP to lead creative strategies for Samsung and clients, bringing 15+ years in digital, OOH, and AI-driven marketing innovation. Cheil India, the creative powerhouse behind Samsung&#8217;s iconic campaigns, has appointed Yatin Gupta as Associate Vice President, effective immediately. With over 15 years in advertising, Gupta joins from a leading digital agency where he led multi-platform strategies for global brands, blending creativity with data-driven performance. Gupta&#8217;s role focuses on elevating Cheil&#8217;s integrated offerings across digital, OOH, and experiential marketing, aligning with the agency&#8217;s push into AI-enhanced storytelling and Gen Z engagement. His expertise in crafting viral [&hellip;]
- [The Power of Customer Engagement: 15th Global Customer Engagement Summit &amp; Awards 2026](https://customerengagement.net/power-customer-engagement-acef-global-summit-awards-2026/): Discover why customer engagement drives 20-40% revenue growth at the 15th Global Customer Engagement Summit &amp; Awards—celebrate OOH, AI marketing, social media excellence with global brands. The Power of Customer Engagement: Building Stronger Connections in a Dynamic World In today’s fast-evolving marketing landscape, customer engagement has become the ultimate differentiator between brands that merely exist and those that thrive. Every interaction — whether online, offline, or on-screen — is an opportunity to inspire loyalty, build trust, and create meaningful connections that drive long-term growth. Why Customer Engagement Matters More Than Ever The digital revolution has empowered consumers like never before. They [&hellip;]
- [The Body Shop x indē wild: Premium Vegan Wedding Gifting Boxes for Brides](https://customerengagement.net/the-body-shop-inde-wild-wedding-gifting-boxes/): The Body Shop partners with indē wild for sustainable wedding hampers featuring Vitamin E, Tea Tree skincare in personalized mandala boxes—perfect for mehendi, sangeet self-care. The Body Shop, the ethical beauty pioneer, has teamed up with luxury gifting specialist indē wild to launch exclusive premium wedding gifting boxes tailored for Indian brides and celebrations. This collaboration fuses The Body Shop&#8217;s clean, vegan skincare with indē wild&#8217;s bespoke packaging, creating luxurious hampers perfect for shaadi seasons. Curated collections feature bestsellers like Vitamin E Moisture Cream, Tea Tree Oil, and British Rose Body Yogurt, packaged in elegant, sustainable boxes adorned with intricate mandala [&hellip;]
- [JioStar Appoints G R Arun Kumar as CFO for Growth Acceleration](https://customerengagement.net/jiostar-gr-arun-kumar-cfo-appointment/): JioStar names finance veteran G R Arun Kumar as new CFO with 25+ years experience to optimize OTT investments, ad revenue, and 500M subscriber push in India&#8217;s streaming market. JioStar, the powerhouse streaming platform born from the JioStar merger, has appointed finance veteran G R Arun Kumar as Chief Financial Officer (CFO), effective immediately. With over 25 years in media, telecom, and digital entertainment, Kumar joins from a senior role at a leading broadcaster, bringing expertise in scaling OTT operations amid India&#8217;s booming $5 billion streaming market. Kumar&#8217;s mandate centers on optimizing content investments, expanding ad revenue streams, and fueling JioStar&#8217;s [&hellip;]
- [ACEF Global Customer Engagement Summit &amp; Awards 2026 Returns for 15th Edition in Mumbai](https://customerengagement.net/global-customer-engagement-summit-awards-2026-mumbai/): The 15th Global Customer Engagement Summit &amp; Awards 2026 in Mumbai unites brands, agencies, and media leaders to celebrate data-driven, creative customer engagement across OOH, digital, PR, OTT, and experiential campaigns. The 15th ACEF Global Customer Engagement Summit and Awards, Mumbai [April 2026], a premier gathering of marketing, media, and brand leaders, is set to spotlight innovation and excellence in customer engagement across industries. This prestigious event recognizes organizations and professionals redefining how brands connect, communicate, and create impact in an increasingly digital and customer-driven world. As customer expectations evolve, engagement has become the most critical factor influencing brand loyalty and [&hellip;]
- [Agoda Launches Campaign with Sunil Grover, Ekta Kapoor, Chunky Panday, Varun Sharma](https://customerengagement.net/agoda-campaign-sunil-grover-ekta-kapoor-chunky-panday-varun-sharma/): Agoda&#8217;s humorous multi-starrer campaign features Sunil Grover, Ekta Kapoor, Chunky Panday, and Varun Sharma promoting hotel deals and seamless travel booking for Indian audiences. Agoda, Asia&#8217;s leading travel platform, has unveiled a humorous multi-starrer campaign featuring comedy icon Sunil Grover, producer Ekta Kapoor, veteran actor Chunky Panday, and rising star Varun Sharma. The ensemble cast brings chaotic hilarity to promote Agoda&#8217;s unbeatable hotel deals and seamless booking experience for Indian travelers. The campaign&#8217;s central TVC showcases the celebrities in absurd travel mishaps—overpriced stays, booking fails, and vacation disasters—until Agoda&#8217;s intuitive app saves the day with instant deals and verified properties. Sunil [&hellip;]
- [Nykaa Rolls Out Massive Pink Friday OOH Campaign Across Mumbai, Delhi NCR, Bangalore](https://customerengagement.net/nykaa-pink-friday-ooh-campaign-2025/): Nykaa’s Pink Friday sale campaign dominates 300+ locations in key Indian metros with celebrities Deepika Padukone, Rasha Thadani, and Sobhita Dhulipala driving extensive OOH engagement. Nykaa has initiated one of its largest Out-of-Home (OOH) campaigns to date for the Pink Friday Sale, spreading its presence across over 300 locations in Mumbai, Delhi NCR, and Bangalore. The expansive takeover features leading celebrity endorsers Deepika Padukone for Nykaa, Rasha Thadani for Nykaa Cosmetics, and Sobhita Dhulipala for Charlotte Tilbury, creating high-impact brand visibility. In Mumbai, prominent sites such as Bandra Turner Road, Link Road, Lower Parel, Worli Sea Face, and Carter Road showcase [&hellip;]
- [Himanshu Saxena Named President North and East for Saatchi &amp; Saatchi India and Propagate India](https://customerengagement.net/himanshu-saxena-president-saatchi-saatchi-propagate-india/): Himanshu Saxena appointed President North and East for Saatchi &amp; Saatchi India and Propagate India, leading regional growth and creative strategy across North and Eastern India. Himanshu Saxena has been elevated to President North and East for Saatchi &amp; Saatchi India and Propagate India, effective immediately. With over 25 years in advertising and client leadership, Saxena brings proven expertise in driving creative excellence and regional growth for Publicis Groupe agencies. Previously serving as Managing Partner at Saatchi &amp; Saatchi North, Saxena spearheaded high-impact campaigns for brands like P&amp;G, Nestlé, and ITC, blending strategic planning with innovative storytelling. His new dual role [&hellip;]
- [OnePlus India 12 Years: "Power On. Limits Off" Campaign with Six Star Ambassadors](https://customerengagement.net/oneplus-india-12-years-power-on-limits-off-campaign/): OnePlus India celebrates 12 years with &#8220;Power On. Limits Off&#8221; campaign, onboarding six star ambassadors across entertainment, sports, and gaming to showcase premium innovation. OnePlus India celebrated its 12th anniversary by launching the &#8220;Power On. Limits Off&#8221; campaign, embodying the brand&#8217;s philosophy of limitless innovation and user empowerment. The multi-phase initiative highlights OnePlus&#8217;s journey from a disruptor smartphone brand to India&#8217;s premium technology leader, while onboarding six star ambassadors to amplify its message. The campaign features dynamic visuals showcasing OnePlus devices&#8217; cutting-edge performance, AI capabilities, and design excellence. The six ambassadors—spanning entertainment, sports, and gaming—inspire diverse audiences: a Bollywood superstar for [&hellip;]
- [Bearded Kitten Joins Havas Play Following Strategic Acquisition](https://customerengagement.net/bearded-kitten-havas-play-acquisition/): Havas acquires Bearded Kitten, India’s leading sports and entertainment marketing agency, integrating it under Havas Play to boost global sports marketing capabilities. Havas has acquired Bearded Kitten, India&#8217;s leading independent sports and entertainment marketing agency, integrating it into its global Havas Play network. The move, announced in late 2025, strengthens Havas&#8217; sports marketing capabilities in the world&#8217;s fastest-growing sports market, positioning Havas Play as a comprehensive player-led sports and entertainment powerhouse [web:previous agency trends]. Bearded Kitten, founded in 2018, specializes in athlete management, brand partnerships, content creation, and experiential activations. Known for working with top Indian cricketers, footballers, and emerging sports [&hellip;]
- [MR.DIY Rajkummar Rao Genie Campaign: No Magic Needed for Everyday Wishes](https://customerengagement.net/mr-diy-rajkummar-rao-genie-campaign/): MR.DIY launches witty &#8216;Genie&#8217; campaign with Rajkummar Rao as magical genie who realizes the retailer&#8217;s 15,000+ products fulfill all household needs affordably. MR.DIY, Asia&#8217;s largest home improvement retailer, has launched its second campaign featuring brand ambassador Rajkummar Rao as a humorous genie who realizes he&#8217;s redundant because MR.DIY already fulfills every household wish. Titled &#8216;Genie&#8217;, the November 2025 film builds on the previous witty reporter narrative, reinforcing the tagline &#8220;Milega kya mat pooch, MR.DIY has sabkuch!&#8221;.​ Rao&#8217;s genie discovers MR.DIY&#8217;s 15,000+ affordable products across home improvement, décor, stationery, toys, gifting, and utilities make magic unnecessary. The campaign blends humor, relatability, and [&hellip;]
- [Jaideep Ahlawat Stars in KFC's ₹99 Chicken Krisper Meal Campaign](https://customerengagement.net/jaideep-ahlawat-kfc-99-chicken-krisper-meal-campaign/): KFC India launches campaign with Jaideep Ahlawat promoting Chicken Krisper Meal at ₹99, featuring crispy chicken, fries, and drink for affordable premium fast food. KFC India has rolled out a dynamic new campaign featuring Bollywood actor Jaideep Ahlawat to spotlight its value-packed Chicken Krisper Meal priced at just ₹99. The initiative targets budget-conscious urban consumers seeking premium fast-food experiences without compromise, positioning the Krisper Meal as the ultimate affordable indulgence. Jaideep Ahlawat, celebrated for intense roles in&nbsp;Raazi,&nbsp;Gehraiyaan, and&nbsp;Jaane Jaan, brings magnetic charisma to the campaign. The TVC and digital assets showcase him savoring the crispy, golden Chicken Krisper—featuring a succulent chicken [&hellip;]
- [Chandni Shah Appointed CEO of FCB Kinnect – 22feet Tribal Post-Merger](https://customerengagement.net/chandni-shah-ceo-kinnect-22feet-tribal/): Chandni Shah, co-founder of FCB Kinnect, takes charge as CEO of the merged Kinnect–22feet Tribal entity, leading integrated digital and experience marketing in India. Chandni Shah, co-founder and long-time leader of Kinnect, has been appointed CEO of the newly consolidated Kinnect–22feet Tribal entity, effective January 1, 2026. This leadership change follows a major restructuring within Omnicom Advertising India triggered by the Omnicom–IPG Mediabrands merger. Shah has been instrumental in building Kinnect into one of India’s top digital-first marketing agencies over more than 14 years, previously serving as Founder and COO. Her career also includes client servicing roles at JWT India and [&hellip;]
- [iQOO Sparks Playful Billboard Banter with Amazon, EaseMyTrip, CoinSwitch, Taco Bell &amp; More](https://customerengagement.net/iqoo-billboard-banter-amazon-easemytrip-tacobell/): iQOO ignites witty billboard banter in India with top brands like Amazon and Taco Bell, blending humor and relatable exchanges to engage youth on social media. iQOO, the high-performance smartphone brand from the vivo group, has launched a playful billboard banter campaign with top brands like Amazon, EaseMyTrip, CoinSwitch, Taco Bell, and others across India. The witty exchanges featured brand-to-brand repartee that quickly caught fire on social media, sparking memes, reactions, and user-generated content. The billboards creatively play off each brand’s signature slogans: Amazon’s “Delivering Happiness” met iQOO’s “Delivering Peak Performance,” EaseMyTrip’s “Trips made easy” countered with “Clicks made easy,” and [&hellip;]
- [Mondelēz Launches Lotus Biscoff in India with Experience-Led Campaign](https://customerengagement.net/mondelez-lotus-biscoff-india-launch-campaign/): Mondelēz brings Lotus Biscoff caramelised biscuits to India via Lotus Bakeries partnership, featuring &#8220;Welcome to the Biscoff Feeling&#8221; sensory campaign across OOH, digital, influencers. Mondelēz International has brought the globally beloved Lotus Biscoff caramelised biscuits to India through a strategic partnership with Lotus Bakeries, marking the brand&#8217;s first local manufacturing and distribution collaboration. Launched in late November 2025, the rollout features five pack sizes starting at ₹10, available across retail, e-commerce, hotels, airlines, and coffee chains.​ The introduction is powered by the integrated campaign &#8220;Welcome to the Biscoff Feeling&#8221; emphasizing the biscuit&#8217;s emotional and sensorial appeal tied to Indian tea and [&hellip;]
- [WPP Media Wins InCred Money’s Performance Marketing Mandate](https://customerengagement.net/wpp-media-incred-money-performance-marketing/): WPP Media appointed as InCred Money’s performance marketing partner, leveraging data-driven strategies for scalable growth in India’s fintech sector. WPP Media has been appointed as the performance marketing partner for InCred Money, a leading wealth-tech platform revolutionizing alternative investments in India. The partnership, announced on December 3, 2025, will drive the fintech&#8217;s digital growth through a full-funnel strategy managed from Mumbai, leveraging WPP&#8217;s data-led expertise, technology insights, and creative capabilities.​ InCred Money democratizes access to venture debt, high-yield debt, and unlisted equity for everyday investors, built on technology and trust. The collaboration aims to accelerate expansion by delivering scalable, outcome-focused solutions [&hellip;]
- [Goodies Narayanan Appointed Director Marketing – CMO India at Bacardi](https://customerengagement.net/goodies-narayanan-bacardi-cmo-india/): Goodies Narayanan joins Bacardi India as Director Marketing – CMO, leading consumer and customer marketing across iconic brands like Bacardi, Patrón, Dewar’s, Grey Goose, and Bombay Sapphire. Bacardi India has appointed Goodies Narayanan as Director Marketing – Chief Marketing Officer (CMO) for India, effective December 2025. In this role, she will lead all consumer and customer marketing teams across the company&#8217;s premium portfolio, including Bacardi, Patrón, Dewar’s, Grey Goose, and Bombay Sapphire—brands renowned for their cultural impact and heritage.​ Narayanan joins from Coursera, where she served as Head of International Marketing, Revenue, and Growth, driving strategies across APAC, EMEA, and LATAM. [&hellip;]
- [Hell Energy Drink Partners with Punjab Kings for Three IPL Seasons Starting 2026](https://customerengagement.net/hell-energy-drink-punjab-kings-ipl-partnership/): Hell Energy Drink becomes Punjab Kings&#8217; official energy drink partner for IPL 2026-2028, with helmet branding, fan activations, and grassroots cricket support in Punjab.  Hell Energy Drink has entered into a three-year partnership with the Indian Premier League franchise Punjab Kings, becoming the team&#8217;s official energy drink partner starting from the IPL 2026 season. Under this multi-year agreement, Hell Energy Drink will have prominent brand visibility on the back of Punjab Kings’ helmets and caps, as well as on hydration setups during matches and through fan engagement activities. The partnership goes beyond brand placement, aiming to support grassroots cricket development in [&hellip;]
- [Omnicom Retires DDB, FCB, MullenLowe; BBDO, McCann, TBWA Form Global Creative Trio](https://customerengagement.net/omnicom-retires-ddb-fcb-mullenlowe-bbdo-mccann-tbwa/): Omnicom retires historic agencies DDB, FCB, and MullenLowe amid restructuring post-IPG merger, consolidating creative powerhouses BBDO, McCann, and TBWA as core networks. Omnicom has officially retired three of its historic agency brands, DDB, FCB, and MullenLowe, as part of a major restructuring following its acquisition of Interpublic Group (IPG). This change is set to take effect in the first half of 2026. FCB will be absorbed into BBDO, while DDB and MullenLowe will be integrated into TBWA and McCann respectively, effectively retiring the legacy names that have operated for over a century in some cases. This consolidation positions BBDO, McCann, and [&hellip;]
- [Red Rock Deli Debuts in India: PepsiCo Brings Global Gourmet Snacking](https://customerengagement.net/red-rock-deli-india-launch-pepsico/): PepsiCo launches Red Rock Deli in India, offering global gourmet chips with chef-inspired flavors and a digital-first experiential campaign targeting premium snackers. PepsiCo India has introduced Red Rock Deli, Australia&#8217;s iconic gourmet chips brand, marking its debut in the Indian market on November 26, 2025. Originating from Australia and renowned globally for chef-inspired flavors, the brand now features locally manufactured products tailored to Indian palates using sunflower oil and advanced technologies like Kettle Cooked, Baked, and Popped.​ The launch targets urban consumers seeking premium, experimental snacks with richer textures and bolder ingredients. Saakshi Verma Menon, Chief Marketing Officer – Foods at [&hellip;]
- [Harmanpreet Kaur Becomes Punjab National Bank’s First Female Brand Ambassador](https://customerengagement.net/harmanpreet-kaur-pnb-first-female-brand-ambassador/): Punjab National Bank appoints cricketer Harmanpreet Kaur as its first female brand ambassador, promoting financial literacy and empowerment post India&#8217;s Women&#8217;s ODI World Cup win. Punjab National Bank (PNB), a leading public sector bank in India, has named Indian women&#8217;s cricket team captain Harmanpreet Kaur as its first-ever female brand ambassador. The announcement, made on November 30, 2025, at PNB&#8217;s Corporate Office under the theme &#8216;Banking On Champions&#8217;, marks a milestone in the bank&#8217;s brand transformation journey.​ The event, attended by Secretary (Financial Services) M. Nagaraju and PNB MD &amp; CEO Ashok Chandra, featured Kaur unveiling four key products: PNB RuPay [&hellip;]
- [Aditya Kanthy and Prasoon Joshi to Lead Omnicom Advertising India Post-IPG Merger](https://customerengagement.net/aditya-kanthy-prasoon-joshi-lead-omnicom-advertising-india/): Aditya Kanthy appointed President &amp; MD, and Prasoon Joshi elevated to Chairman as Omnicom Advertising India unveils new leadership and agency structure effective January 1, 2026. Omnicom Advertising has appointed Aditya Kanthy as President &amp; Managing Director and elevated Prasoon Joshi to Chairman for its India operations, effective January 1, 2026. This leadership duo will report to Sean Donovan, President of Omnicom Advertising, driving a unified strategy post the global IPG acquisition completed on November 26, 2025.​ The restructuring integrates legacy agencies like DDB, FCB, and MullenLowe into BBDO, McCann, and TBWA, aiming to boost creative excellence, AI tools, and client [&hellip;]
- [Adityan Kayalakal Joins Pocket FM as Vice President – Brand to Lead Marketing Initiatives](https://customerengagement.net/adityan-kayalakal-joins-pocket-fm-vp-brand/): Adityan Kayalakal, with over 20 years in marketing and entertainment, joins Pocket FM as VP – Brand to drive growth and brand strategy in India’s leading audio platform. Pocket FM, India&#8217;s leading audio entertainment platform, has appointed Adityan Kayalakal as Vice President – Brand, effective immediately. Kayalakal announced the move on LinkedIn, describing it as a &#8220;plot twist&#8221; and expressing excitement about returning to the entertainment sector he loves for its storytelling power.​ With over two decades of experience, Kayalakal joins from Jupiter, where he served as Vice President &#8211; Marketing. His career highlights include stints at Byju&#8217;s and Publicis Groupe, [&hellip;]
- [Jiostar Takes Full Control of 'Star' Brand After STPL Merger Completion](https://customerengagement.net/jiostar-star-brand-stpl-merger/): Reliance completes merger of Star Television Productions into Jiostar, consolidating iconic &#8216;Star&#8217; brand under one entity for streamlined TV and digital operations. Effective Nov 30, 2025. Reliance Industries Limited (RIL) has fully integrated the &#8216;Star&#8216; brand into Jiostar following the merger of Star Television Productions Ltd (STPL) with the joint venture, effective November 30, 2025. Jiostar notified RIL that the scheme became operational at 6:09 PM IST, streamlining ownership and licensing of the marquee brand directly under the Reliance-Disney entity.​ STPL, a former RIL subsidiary, held rights to the &#8216;Star&#8217; marque and licensed it across group companies for TV channels and [&hellip;]
- [Airtel Appoints Suchita Salwan as Chief Customer Officer](https://customerengagement.net/airtel-suchita-salwan-chief-customer-officer-appointment/): Bharti Airtel names Suchita Salwan, ex-Nykaa leader and LBB founder, as Chief Customer Officer to spearhead B2C growth and brand strategy. Explore her career journey. Suchita Salwan has been appointed as the Chief Customer Officer at Airtel, where she will lead growth and brand initiatives across the company’s B2C portfolio. Salwan expressed excitement about joining Airtel, highlighting her focus on impact, independence, and people &#8211; qualities she finds abundantly present at Airtel, which she says offers a scale few companies can match. She looks forward to building with a resilient and ambitious team. Before joining Airtel, Salwan spent nearly three years [&hellip;]
- [Omnicom IPG Takeover: New Structure and Leadership Revealed Post-Merger](https://customerengagement.net/omnicom-ipg-takeover-structure-leadership/): Omnicom completes $13.25B IPG acquisition, unveils merged networks structure retiring DDB/FCB/MullenLowe, with new leadership for BBDO, McCann, TBWA and global operations. Omnicom&#8217;s acquisition of Interpublic Group (IPG) has led to a significant restructuring of its advertising networks, unveiling a new leadership blueprint and operational structure for the merged entity. The merger, finalized in late 2025, integrates both companies’ agencies to form more streamlined and efficient global networks. Key changes include the retirement of legacy agencies such as DDB, FCB, and MullenLowe, with their operations being absorbed into Omnicom’s core creative powerhouses: BBDO, McCann, and TBWA. This move consolidates creative resources and [&hellip;]
- [Reliance and Google Partner to Accelerate India’s AI Transformation and Expand Access](https://customerengagement.net/reliance-google-partner-accelerate-india-ai-transformation/): Reliance and Google have formed a strategic partnership to democratize AI access across India, offering free 18-month access to Google Gemini Pro for Jio users and developing India-specific AI models. Reliance Industries Limited (RIL), through Reliance Intelligence, has partnered with Google to accelerate India’s AI revolution, aiming to democratize access for consumers, enterprises, and developers. This strategic alliance combines Reliance’s vast network and ecosystem with Google’s advanced AI technology, targeting to strengthen India’s digital foundation for an AI-driven future. As part of this collaboration, eligible Jio users will receive free access to Google AI Pro for 18 months. This includes access [&hellip;]
- [OpenAI Promotes Pragya Misra to Lead India Strategy](https://customerengagement.net/openai-pragya-misra-lead-india-strategy/): Pragya Misra elevated to Head of Strategy &amp; Global Affairs for India at OpenAI, spearheading unified initiatives in product, policy, partnerships, and ecosystem growth in one of its fastest-growing markets. OpenAI has promoted Pragya Misra to lead its strategy in India, indicative of a significant scaling of the company’s operations in one of its fastest-growing global markets. Recently promoted to Head of Strategy and Global Affairs, India, Misra will ensure the company’s vision integrates product development, policy making, partnerships, and ecosystem-building across the board. OpenAI hopes to deepen its support of the national IndiaAI mission and democratize access to its frontier [&hellip;]
- [BIG FM Launches AI-Powered ‘BIG Ramayana’ Series Targeting Gen Z Audience](https://customerengagement.net/big-fm-ai-powered-big-ramayana-gen-z-launch/): BIG FM introduces ‘BIG Ramayana,’ an AI-driven audio-video series retelling the epic for Gen Z with immersive reels, podcasts, celebrity narration, and innovative storytelling formats. To engage the Gen Z audience with India’s invaluable epic ‘Ramayana,’ BIG FM has come up with India’s First AI Integrated audio-visual series ‘BIG Ramayana,’ which was released on October 20, 2025. The series, which consists of Ramayana recaps in immersive audio-visual reels and digital podcasts, with actor Saurabh Raaj Jain narrating, was constructed with the intention of providing an innovative twist on the age-old story of Lord Ram, integrating the tale with modern technology in [&hellip;]
- [Samir Sagar Joins TBWA\India as Senior Vice President ](https://customerengagement.net/samir-sagar-joins-tbwa-india-senior-vice-president/): Advertising veteran Samir Sagar has been appointed Senior Vice President at TBWA\India, bringing over 15 years of expertise in integrated marketing and brand communications to drive innovation and growth. Samir Sagar has joined TBWA\India as Senior Vice President. Over the span of 15 years in advertising and brand strategy, he has built a robust career. Sagar previously headed the business at Famous Innovations, where he integrated and enhanced the growth of the agency in the marketing initiatives he pursued. Sagar&#8217;s career also includes significant tenure at the MullenLowe Lintas Group for seven years and, during a nine-year period at McCann, Sagar [&hellip;]
- [The Power of Customer Engagement: Building Stronger Connections in a Dynamic World](https://customerengagement.net/the-power-of-customer-engagement-global-summit-2025/): Discover why customer engagement is the key differentiator for brand success in 2025. Explore top strategies, AI-driven insights, and highlights from the 15th Global Customer Engagement Summit &amp; Awards—which recognizes the best in digital, experiential, and data-driven marketing worldwide. The Power of Customer Engagement: Building Stronger Connections in a Dynamic World In today’s fast-evolving marketing landscape, customer engagement has become the ultimate differentiator between brands that merely exist and those that thrive. Every interaction — whether online, offline, or on-screen — is an opportunity to inspire loyalty, build trust, and create meaningful connections that drive long-term growth. Why Customer Engagement Matters [&hellip;]
- [Aparna Ramachandran Joins Zee as EVP &amp; Head of Network Digital – Central](https://customerengagement.net/aparna-ramachandran-zee-evp-network-digital/): Aparna Ramachandran appointed EVP &amp; Head of Network Digital – Central at Zee Entertainment, bringing OTT expertise from Balaji Telefilms, Viacom18. Zee Entertainment Enterprises Limited has appointed Aparna Ramachandran as Executive Vice President and Head of Network Digital – Central, based in Mumbai. She oversees digital strategy and content for the central portfolio, including original programming, platform partnerships, and development. Ramachandran spent five years at Balaji Telefilms as Head of Digital Originals. She led projects on JioCinema and Disney+ Hotstar, including Ormax Top 10 series like Dus June Kii Raat. Before that, Director &#8211; Creative Development at Balaji.​ Her previous roles [&hellip;]
- [Amritraj Kaur Joins Carrefour India as Head of Marketing](https://customerengagement.net/amritraj-kaur-carrefour-india-marketing/): Amritraj Kaur appointed Head of Marketing at Carrefour India ahead of relaunch, with experience from Walmart, LOTS, Future Group, Flipkart Wholesale Carrefour India has appointed Amritraj Kaur as Head of Marketing, based in Gurugram, ahead of its first store opening in April 2026. The French retail giant returns after a 12-year hiatus, positioning Kaur to shape omnichannel strategies, loyalty programs, and brand positioning. Kaur brings 17 years of retail and FMCG experience. Her most recent role was Chief Business Officer at BnC Foods. She previously led marketing and CRM at LOTS Wholesale Solutions, handling store launches, loyalty programs, WebEngage automation, and [&hellip;]
- [Carat &amp; Posterscope Reunite for Standard Chartered Global Wealth OOH Campaign](https://customerengagement.net/carat-posterscope-stanchart-wealth-ooh/): Dentsu duo Carat and Posterscope execute precision OOH for Standard Chartered Bank&#8217;s Global Wealth campaign, targeting affluent audiences with audience-first innovation. Carat and Posterscope, Dentsu’s powerhouse media duo, have reunited to deliver Standard Chartered Bank’s latest Global Wealth campaign through a razor-sharp OOH execution. The integrated activation showcases audience-first precision, blending Carat’s strategic planning with Posterscope’s OOH expertise to connect affluent investors with wealth management solutions. The campaign dominates premium urban corridors, deploying high-impact formats—DOOH screens, gantries, billboards, transit panels—in Mumbai, Delhi, Bengaluru, and Ahmedabad. Geo-targeted placements hit HNI hotspots: business districts, luxury retail, airport lounges, and golf clubs where decision-makers [&hellip;]
- [KitKat Powers 2026 F1 Season as Official Chocolate Bar Partner](https://customerengagement.net/kitkat-formula-1-official-chocolate-2026/): Nestlé’s KitKat debuts full F1 partnership in 2026 at 12 Grands Prix starting Australia, with F1 car-shaped bars and fan zones. Nestlé’s KitKat marks a milestone as Official Chocolate Bar of Formula 1, launching its first full season in 2026 across 12 Grands Prix starting Australia. Announced in 2024, the multi-year deal—Nestlé’s largest global brand partnership—expands from 2025’s anniversary activations to immersive worldwide experiences. Fans await trackside branding, fan zones, prizes (tickets/merch), and light-hearted content at select races, blending F1’s speed with KitKat’s “Have a Break” ethos. Special KitKat F1 Car bars—milk chocolate shells with crispy cereal/wafer—debut January 2026 from Italy’s [&hellip;]
- [Malaika Arora “Arrested” for Stunning Looks in Invogue’s Shapewear Campaign](https://customerengagement.net/malaika-arora-invogue-shapewear-arrested/): Malaika Arora stars in Invogue’s Instagram-first shapewear ad, “arrested” for traffic jams and paparazzi chaos—revealing her confidence secret. Bollywood fitness icon Malaika Arora stars in Invogue’s bold, Instagram-first shapewear campaign, playfully “arrested” at a police station for looking too good. The cinematic film flips societal obsession: officers charge her with Sea Link traffic jams and paparazzi frenzy. Malaika refutes, dramatically revealing her “crime”—hiding India’s highest-compression shapewear secret. Founded as a “love letter to confidence” by Maadhav, Invogue pioneered shapewear for Indian bodies. Co-founder Ragini expanded it women-first. Malaika embodies strength: “Confidence is the most powerful thing a woman can wear&#8230; Invogue [&hellip;]
- [Deepa Krishnan Appointed Head of Marketing at Edelweiss Alternate Asset Advisors](https://customerengagement.net/deepa-krishnan-edelweiss-marketing/): Deepa Krishnan joins Edelweiss Alternate Asset Advisors as Head of Marketing for real estate business, bringing 25+ years from Hyatt, Starbucks, Kantar. Edelweiss Alternate Asset Advisors has appointed Deepa Krishnan as Head of Marketing, focusing on driving growth for its real estate and alternate asset business. With nearly 25 years across marketing, strategy, innovation, and brand leadership, Krishnan announced the role on LinkedIn after two years leading marketing at Hyatt Hotels India &amp; South West Asia. Krishnan’s mandate includes integrated marketing, insights-led execution, and stakeholder alignment for scale, investor engagement, and positioning. Prior, she spent 4+ years at Starbucks India in [&hellip;]
- [Nike Relaunches Digital Operations in India with Nykaa Partner from Feb 2026](https://customerengagement.net/nike-nykaa-india-digital-relaunch/): Nike hands Nike.com India operations to Nykaa starting Feb 2026—free shipping, 2-day metro delivery, curated collections post brief site outage. Nike is revamping its India digital presence, partnering Nykaa to manage Nike.com and app operations from February 2026. The sportswear giant aims to enhance e-commerce with faster deliveries, free shipping/exchanges, and Indian-tailored collections after scaling back post-2017 restructuring. January 30 brings a short Nike.com/app suspension for upgrades. Relaunch offers free shipping on all orders, free same-product exchanges, 2-day metro delivery, and 4-day elsewhere. Curated sports footwear, apparel remain, but Nike By You customization and SNKRS Web discontinue. Nike Member logins shift; [&hellip;]
- [Digital ShoutOuts Media Elevates Monika Sharma to Director – Client Servicing](https://customerengagement.net/digital-shoutouts-media-monika-sharma-director-client-servicing/): Digital ShoutOuts Media promotes Monika Sharma to Director – Client Servicing, strengthening senior leadership and its client-centric, AI-led growth strategy. Digital ShoutOuts Media, a leading digital innovation and advertising intelligence company, has announced the promotion of Monika Sharma to the role of Director, Client Servicing. The move underscores the company’s focus on strengthening senior leadership and scaling its client-centric growth strategy. Monika has been a key pillar of Digital ShoutOuts Media’s client servicing and delivery ecosystem, playing acritical role in managing marquee accounts, driving integrated campaign execution, and building long-termclient partnerships. In her new role, she will lead the Client Servicing [&hellip;]
- [SUGAR Cosmetics Launches Sugarquoted: India's First Beauty Education Podcast](https://customerengagement.net/sugar-cosmetics-sugarquoted-podcast/): Vineeta Singh hosts Sugarquoted, SUGAR Cosmetics&#8217; pioneering beauty education podcast with YOSO Media, featuring Ankush Bahuguna, Dr. Jamuna Pai. SUGAR Cosmetics, India&#8217;s leading Gen Z beauty brand, has launched Sugarquoted—India&#8217;s first dedicated beauty education podcast—in partnership with content studio YOSO Media. Hosted by CEO and Shark Tank star Vineeta Singh, the 10-episode Season 1 drops every Friday on YouTube, Spotify, and major platforms, cutting through viral trends for authentic industry conversations. Unlike quick tutorials, Sugarquoted dives deep into beauty&#8217;s science, culture, business, and emotion. Debut guest Ankush Bahuguna, pioneering male beauty creator behind &#8220;Wing It With Ankush,&#8221; breaks gender barriers alongside [&hellip;]
- [Wondrlab Network Appoints Ishaan Balvani as Creative Lead – Digital](https://customerengagement.net/ishaan-balvani-wondrlab-creative-lead-digital/): Ishaan Balvani joins Wondrlab Network as Creative Lead – Digital from FCB Kinnect, driving culture-led full-funnel storytelling. Wondrlab Network, India’s platform-first marketing network, has appointed Ishaan Balvani as Creative Lead – Digital. Reporting to Hemant Shringy, Chief Creative Officer &amp; Managing Partner, Balvani will spearhead digital-first creative thinking, strengthening culture-led full-funnel storytelling, brand relevance, and integrated solutions. Balvani (14+ years) joins from FCB Kinnect, where he was Group Creative Director (Senior Creative Director prior). He collaborated with strategy, tech, and media teams for insights-driven digital ideas rooted in culture and business outcomes. Earlier at FCB Kinnect (Senior Art Director, 2018-2022), FCB [&hellip;]
- [Dentsu Creative Isobar’s Hilarious ‘Rajaai Mein BGMI’ Film Warms Winter Gaming](https://customerengagement.net/dentsu-rajaai-mein-bgmi-film/): Dentsu Creative Isobar drops #RajaaiMeinBGMI Film #2—cozy winter gaming ad with Sahil Chhabra cameo, directed by Pankaj Chauhan. Dentsu Creative Isobar has unleashed Film #2 of the #RajaaiMeinBGMI series, turning winter chills into gaming thrills with the tagline “TEAM NE HILAA DAALA&#8230;. ”. The quirky ad urges: stay warm under rajaai, battle on BGMI without moving, blending cozy comfort with mobile esports energy.​ The campaign taps BGMI’s 100M+ Indian players, positioning winter gaming as ultimate escapism. Short-form video mastery leverages Reels/TikTok virality, resonating with Gen Z’s indoor obsessions. Dentsu’s culture-led approach—data, tech, creativity—fuels relatable content for brands.​ “Jab sardi lagey jor [&hellip;]
- [MTV Splitsvilla X6 Returns on JioHotstar with Powerhouse Sponsor Line-Up](https://customerengagement.net/mtv-splitsvilla-x6-jiohotstar-sponsors/): MTV Splitsvilla X6 streams on JioHotstar with Instax Fujifilm as presenting sponsor, SOFY, NEWME, ENVY, Philips co-powered, Matrix special partner. MTV Splitsvilla, India’s iconic youth dating franchise, returns with Season X6 – ‘Pyaar Ya Paisa’ – streaming exclusively on JioHotstar and airing on MTV. Hosted by Sunny Leone, Karan Kundrra, Uorfi Javed, and Nia Sharma, 32 singles navigate love vs. money dilemmas across two villas, packed with temptations, challenges, and betrayals. The season boasts a robust sponsor portfolio mirroring Gen Z appeal. Instax by Fujifilm returns as Presenting Sponsor, capturing instant moments. SOFY, NEWME Asia, ENVY Perfumes, and Philips Body Groomer [&hellip;]
- [Shivalika Chadha Malik Joins Hero MotoCorp as Head of Communications](https://customerengagement.net/shivalika-chadha-malik-hero-motocorp-communications/): Shivalika Chadha Malik appointed Head of External &amp; Internal Communications at Hero MotoCorp, overseeing India and global markets post-PepsiCo. Hero MotoCorp, India’s largest two-wheeler maker, has appointed Shivalika Chadha Malik as Head of Communications – External and Internal, responsible for corporate, brand, crisis, and internal strategies across India and global markets. Announcing on LinkedIn, Malik highlighted the brand’s purpose, scale, and transformative phase, eager to craft stories of trust, values, and impact with Latika Taneja’s team. With nearly two decades in communications, Malik spent six years at PepsiCo, most recently as Associate Director – Brand Communications for AMESA (Africa, Middle East, [&hellip;]
- [Adani Group &amp; Big FM Launch ‘Safar Ke Humsafar’ at Airports](https://customerengagement.net/adani-big-fm-safar-ke-humsafar-airports/): Adani Airports and Big FM transform terminals into storytelling hubs with ‘Safar Ke Humsafar’ No RJ Studio, reaching 2.91cr listeners. Adani Group and Big FM have redefined airport travel through ‘Safar Ke Humsafar’, a multi-platform campaign blending radio, digital, and on-ground activations anchored in Adani’s ‘Hum Karke Dikhate Hain’ philosophy. Launched at Mumbai’s Chhatrapati Shivaji Maharaj International Airport, it turned transit spaces into vibrant storytelling hubs. Kicking off with Adani’s brand film, 80+ Big FM RJs sparked nationwide conversations. Original content—reaction videos, travelogues, ‘Humans of Airport’ series—highlighted frontline staff across Ahmedabad, Jaipur, Guwahati, Lucknow, Mangalore, and Trivandrum airports. Reaching 2.91 crore [&hellip;]
- [Pocket FM Goes Live on Amazon Alexa: Voice-First Audio Stories Now Seamless](https://customerengagement.net/pocket-fm-amazon-alexa-integration-india/): Pocket FM partners with Amazon Alexa for voice-first access to 100K+ audio series in India—effortless discovery, continuity, and screen-free listening. Pocket FM, the world’s #1 audio series platform with 200M+ global listeners, has integrated its vast library onto Amazon Alexa-enabled devices across India—the first market for this rollout. Announced via LinkedIn, the partnership transforms routines like coffee sips, evening strolls, and long weekends into immersive escapes with simple voice commands: “Alexa, open Pocket FM.”​ Key features include voice-first listening for hands-free, screen-free immersion; seamless continuity to resume stories exactly where paused; and effortless discovery via genre searches, recommendations, and trending hits [&hellip;]
- [WPP Media Promotes Shekhar Banerjee to President, Client Solutions, South Asia](https://customerengagement.net/shekhar-banerjee-wpp-media-president-client-solutions/): Shekhar Banerjee elevated to President Client Solutions at WPP Media South Asia, succeeding Ajay Gupte, to drive integrated data-led strategies. WPP Media has promoted Shekhar Banerjee to President, Client Solutions, South Asia, effective immediately, succeeding Ajay Gupte who steps down after a successful tenure. In this expanded role, Banerjee will oversee integrated client solutions across GroupM agencies including Mindshare, Wavemaker, and EssenceMediacom, focusing on data-driven strategies, innovation, and growth for marquee portfolios in the region. Banerjee, previously Managing Partner at Wavemaker, brings 25+ years of media leadership. His career spans driving HUL’s media transformation at Mindshare (2018-2022), pioneering programmatic and e-commerce [&hellip;]
- [Lodestar UM Bags Amazon Music’s Integrated Media Mandate in India](https://customerengagement.net/lodestar-um-amazon-music-media-mandate/): Omnicom’s Lodestar UM wins full-funnel media mandate for Amazon Music India after competitive pitch, leveraging Full Color Media framework. Lodestar UM, an Omnicom Media India agency, has secured the integrated media mandate for Amazon Music following a multi-agency competitive review. The agency will manage full-funnel media activation, delivering insight-led strategies across planning, buying, and optimization for the streaming service’s growth in India. Leveraging UM’s proprietary Full Color Media (FCM) framework, Lodestar UM combines data, technology, and creativity to build brand distinctiveness and intrinsic value. This approach crafts culturally resonant media ecosystems aligned with audience engagement patterns—from discovery and routines to social [&hellip;]
- [15th ACEF Global Customer Engagement Summit 2026 Unveils Power-Packed Program &amp; Are Now Open For Entries](https://customerengagement.net/acef-global-customer-engagement-summit-2026-program-awards/): ACEF Global Customer Engagement Summit 2026 in Mumbai announces program schedule and panels on AI, experiential marketing, mass media under &#8220;Creativity, Technology &amp; Impact&#8221;. Awards entries open across 50+ categories. The ACEF Global Customer Engagement Summit 2026 (Mumbai | 30 April 2026) has officially announced its thought-leadership program, will bring together the brightest minds across marketing, media, technology, and customer experience under the theme: “Where Creativity, Technology &amp; Impact Converge.” The summit will explore how bold ideas, intelligent platforms, and data-driven insights are redefining customer engagement across social, digital, mobile, experiential, traditional, and emerging media. Summit Program Highlights The one-day summit [&hellip;]
- [PHD Media Appoints Vinita Shrivastav as VP-Business Planning](https://customerengagement.net/vinita-shrivastav-phd-media-vp-marico/): Vinita Shrivastav joins PHD Media as Vice President &#8211; Business Planning, leading the Marico mandate with 17+ years in strategy and media innovation. PHD Media, part of Omnicom Media Group India, has appointed Vinita Shrivastav as Vice President – Business Planning, tasking her with leading the strategic direction for the Marico business. This high-profile addition strengthens PHD’s leadership in delivering future-forward solutions for one of India’s premier FMCG giants, known for brands like Parachute, Saffola, and Livon. With over 17 years of experience, Shrivastav excels in brand strategy, integrated marketing communications, media planning, research, and business leadership. Her analytical prowess and [&hellip;]
- [Vir Das Delivers Saucy Fixes in KFC India’s Hilarious Dunked Campaign](https://customerengagement.net/vir-das-kfc-india-dunked-campaign/): Comedian Vir Das tackles life’s “dry” moments with bold humor in KFC India’s new Dunked range campaign featuring Fiery Texas BBQ sauce. KFC India has launched its cheeky “Dunked” campaign starring global comedian, actor, musician, and director Vir Das, transforming everyday “dry” frustrations into opportunities for unapologetic indulgence. The digital-first film positions life’s monotony—not Mercury retrograde, affirmations, or vision boards—as the real culprit, with Das serving irreverent, saucy solutions tied to the brand’s new Dunked range. In punchy vignettes, Das flips complaints on their head: “My social life is dry—friends don’t invite me out anymore?” His fix: “Don’t play it safe, [&hellip;]
- [Wrap2Earn Secures National Ad Rights on Moove’s Uber Fleet Partnership](https://customerengagement.net/wrap2earn-moove-national-ad-partnership-uber/): Wrap2Earn announces exclusive national partnership with Moove for interior/exterior ads on high-occupancy Uber India fleet across 4 cities. Wrap2Earn Technologies Pvt. Ltd., India’s leading transit fleet-based advertising specialist, has inked an exclusive national partnership with Moove, one of the country’s highest-occupancy ride-hailing fleets on the Uber India platform. The deal grants Wrap2Earn rights to manage and execute both interior and exterior advertising across Moove’s expanding fleet in Mumbai, Delhi NCR, Bengaluru, and Hyderabad, turning high-visibility vehicles into dynamic mobile billboards. This collaboration follows Wrap2Earn’s recent exclusive rights on Uber Shuttle’s 1,000+ bus fleet, cementing its dominance in mobility-led media. Moove’s superior [&hellip;]
- [MOMS Outdoor Dominates Mumbai &amp; Delhi Skylines for SET’s Wheel of Fortune Launch](https://customerengagement.net/moms-outdoor-wheel-of-fortune-mumbai-delhi-ooh/): ACEF Global Customer Engagement Summit 2026 in Mumbai announces program schedule and panels on AI, experiential marketing, mass media under &#8220;Creativity, Technology &amp; Impact&#8221;. Awards entries open across 50+ categories. MOMS Outdoor, the outdoor specialist arm of Madison World, has executed one of India’s largest OOH campaigns for Sony Entertainment Television’s (SET) newest game show, Wheel of Fortune. Timed perfectly for launch day buzz, the high-decibel blitz took over Mumbai and Delhi skylines with over 2,300 premium sites, delivering unmatched scale and visibility. The multi-format domination included billboards, gantries, unipoles, premium DOOH screens, metro pillars, station panels, and digital displays strategically [&hellip;]
- [Sameer Singh Elevated to Additional Director &amp; MD at HT Media Group](https://customerengagement.net/sameer-singh-ht-media-managing-director/): IIM Calcutta alumnus Sameer Singh appointed Additional Director &amp; MD of HT Media for 5 years from March 2026, bringing 30+ years from TikTok &amp; GroupM Hindustan Media Ventures Ltd (HMVL), publisher of Hindustan and Mint, has approved Sameer Singh’s appointment as Additional Director and Managing Director of HT Media Limited for a five-year term starting March 1, 2026, subject to shareholder approval. Singh, already CEO of HMVL and Group CEO of HT Media since March 2025, will also serve as Key Managerial Personnel, consolidating leadership amid digital shifts. An IIM Calcutta alumnus with 30+ years across media, digital platforms, agencies, [&hellip;]
- [Arti Singh from Immersive Communication Named Jury Member for the 15th ACEF Global Customer Engagement Awards](https://customerengagement.net/arti-singh-immersive-communication-acef-awards-jury/): Arti Singh, CEO of Immersive Communication, joins the jury for the 15th ACEF Global Customer Engagement Awards 2026, bringing 18+ years of expertise in experiential marketing and brand engagement. The ACEF Global Customer Engagement Awards is back with its 15th edition this year! The awards aim to honour companies, organisations and individuals responsible for outstanding customer-focused initiatives across digital, data-led and experiential platforms. Arti Singh, Founder &amp; CEO of Immersive Communication Pvt Ltd (An Impact Group Company), joins the eminent line-up of jury members drawn from the advertising, marketing and technology ecosystem. With 25+ years in experiential marketing, activations, events, retail [&hellip;]
- [PayU x Startup India: Building the Startup Republic Across 36 States](https://customerengagement.net/payu-startup-india-republic-36-founders/): PayU partners with Startup India and DPIIT to spotlight 36 D2C founders from every state and UT in this Republic Day 2026 campaign, showcasing India&#8217;s unstoppable entrepreneurial spirit and seamless payment solutions. India&#8217;s startup ecosystem has exploded from 400 recognized startups to over 2.09 lakh, creating more than 21 lakh jobs nationwide, thanks to initiatives like Startup India marking its 10th year. PayU&#8217;s &#8220;Startup Republic&#8221; campaign, in collaboration with Startup India and DPIIT, celebrates this milestone by traveling across all 28 states and 8 union territories to highlight 36 extraordinary D2C founders.​ Inspired by &#8220;Vasudhaiva Kutumbakam&#8221; – the world is one [&hellip;]
- [Delhivery's Republic Day Film Celebrates India via Everyday Roads and Journeys](https://customerengagement.net/delhivery-republic-day-campaign-yeh-desh-chalne-se-bana-hai/): Delhivery&#8217;s Yeh Desh Chalne Se Bana Hai campaign captures the spirit of a moving nation through its roads—from tea stalls to mountain paths—featuring delivery partner perspectives on India&#8217;s connectivity and resilience. Delhivery has released a Republic Day digital film titled &#8220;Yeh Desh Chalne Se Bana Hai&#8221; (This Nation is Made of Moving), shifting focus from symbolic celebrations to the everyday movement that connects the country. Narrated by veteran actor Virendra Saxena, the film is framed through the perspective of a delivery partner, capturing how India is experienced on the ground through its roads, landscapes, and daily journeys.​ The campaign moves beyond traditional flag-waving [&hellip;]
- [Dabur’s Abhishek Mehta Joins the Esteemed Jury Panel for the 15th ACEF Global Customer Engagement Awards](https://customerengagement.net/abhishek-mehta-dabur-acef-awards-jury/): Abhishek Mehta, Digital Marketing Lead at Dabur India, joins the jury for the 15th ACEF Global Customer Engagement Awards 2026, bringing 14+ years of expertise in digital strategy, performance marketing, and data-driven brand growth. The ACEF Global Customer Engagement Awards is back with its 15th edition this year! The awards aim to honour companies, organisations and individuals responsible for outstanding customer-focused initiatives across digital, data-led and experiential platforms. Abhishek Mehta, Digital Marketing Lead at Dabur India Limited, joins the eminent line-up of jury members drawn from the advertising, marketing and technology ecosystem. Mehta brings over 14 years of experience in digital [&hellip;]
- [Bharat Gupta Launches ToBe Online for Responsible Content Creation](https://customerengagement.net/bharat-gupta-tobe-online-responsible-content-creation/): Bharat Gupta, ex-CEO of Jagran New Media, unveils AI platform ToBe Online to ensure content authenticity, creator certification, and digital trust in India&#8217;s booming creator economy. Industry veteran Bharat Gupta, former Chief Executive Officer of Jagran New Media, has launched ToBe Online, an AI-powered platform dedicated to fostering responsible content creation in the creator economy. Announced via social media on January 24, 2026, the initiative addresses surging concerns over misinformation, fake claims, and accountability in digital media. With over 22 years in print, radio, digital, and activations, Gupta positions ToBe Online as a collaborative tool for creators, industry bodies, and regulators. [&hellip;]
- [Dabur Red's 'Desh Ke Sacche Lal' Republic Day Campaign Honors Brave Children](https://customerengagement.net/dabur-red-desh-ke-sacche-lal-republic-day-2026-campaign/): Discover Dabur Red Toothpaste&#8217;s heartfelt Republic Day 2026 film &#8216;Desh Ke Bacche, Desh Ke Sacche Lal&#8217;, celebrating Rashtriya Bal Puraskar winners&#8217; real-life bravery in saving lives through instinctive courage. Dabur Red Toothpaste launched a poignant Republic Day 2026 digital film titled &#8220;Desh Ke Bacche, Desh Ke Sacche Lal&#8221; on January 23, spotlighting the raw courage of young Rashtriya Bal Puraskar recipients. The one-minute-38-second YouTube ad weaves real stories of children who acted heroically without hesitation, transforming ordinary moments into lifesaving feats.​ Narrated in their own innocent voices, the film opens with Karina Thapa, who spotted smoke from a second-floor fire while [&hellip;]
- [From Visibility to Connection: Rethinking Branding Through Strategy and Creativity by Sergio Spaccavento](https://customerengagement.net/strategy-creativity-branding-customer-engagement/): In an attention-scarce world, brands succeed when strategy and creativity integrate continuously, creating relevant, emotionally resonant customer experiences. In an era where people are constantly connected yet increasingly distracted, branding and customer engagement face a paradox. Brands have more tools, channels, and data than ever before, but less time and attention to make an impact. In this scenario, the real competitive advantage no longer lies in visibility alone, but in relevance. And relevance is born where strategy and creativity truly meet. For a long time, strategy and creativity were treated as two separate phases of the marketing process. Strategy defined the [&hellip;]
- [Unilever Elevates Abhinav Ravikumar to CMO, Personal Care India](https://customerengagement.net/unilever-abhinav-ravikumar-cmo-personal-care-india-2026/): Unilever promotes Abhinav Ravikumar as Chief Marketing Officer for Personal Care India, effective January 2026. With 13+ years at HUL, he brings expertise from global brand roles at Lux/Lifebuoy and eCommerce leadership to drive innovation. Unilever has elevated Abhinav Ravikumar to Chief Marketing Officer for Personal Care India at Hindustan Unilever Limited (HUL), effective January 2026. Based in Mumbai, Ravikumar will spearhead marketing strategies for HUL&#8217;s expansive personal care portfolio, including key brands like Lux and Lifebuoy. Announcing the role on LinkedIn, he expressed excitement about steering growth in this vital category. Ravikumar joined Unilever in April 2011 as a sales [&hellip;]
- [Piyush Pandey: Posthumous Padma Bhushan for Revolutionizing Indian Advertising](https://customerengagement.net/piyush-pandey-posthumous-padma-bhushan-indian-advertising/): Piyush Pandey receives posthumous Padma Bhushan in 2026 for transforming Indian advertising with iconic, culturally resonant campaigns like Cadbury and Fevicol. A tribute to his enduring legacy. The Indian government has posthumously awarded legendary ad-man Piyush Pandey the Padma Bhushan as part of the 2026 Padma Awards, announced on the eve of Republic Day. Pandey, who passed away on October 23, 2025, at age 70, spent over four decades at Ogilvy India, reshaping advertising from English-centric pitches to heartfelt, Hindi-infused stories that captured India&#8217;s soul. This honor recognizes advertising as a cultural force, placing Pandey alongside artists and statesmen. Pandey&#8217;s iconic [&hellip;]
- [Spykar Launches Republic Day Campaign Honoring India's Changemakers](https://customerengagement.net/spykar-republic-day-changemakers-campaign/): Spykar celebrates Republic Day with unique campaign spotlighting everyday heroes and nation-builders—from social entrepreneurs to grassroots innovators—through inspirational storytelling and denim style. Spykar, India&#8217;s leading denim lifestyle brand, has unveiled its most distinctive Republic Day campaign celebrating &#8220;India&#8217;s Changemakers&#8221; ordinary citizens driving extraordinary impact across social innovation, sustainability, education, healthcare, and community transformation. The multi-film series profiles real-life heroes: tribal artisans reviving traditional crafts, women-led waste management startups, rural educators bridging digital divides, and young climate activists. Each story weaves Spykar&#8217;s comfortable denim as the uniform of progress—durable enough for fieldwork, stylish for urban advocacy—positioning the brand as the choice of [&hellip;]
- [TLC Worldwide’s Sergio Spaccavento Joins as Jury for the 15th ACEF Global Customer Engagement Awards 2026](https://customerengagement.net/sergio-spaccavento-tlc-worldwide-acef-awards-jury-15th/): Sergio Spaccavento, Executive Creative &amp; Strategy Director at TLC Worldwide, joins jury for 15th ACEF Global Customer Engagement Summit &amp; Awards 2026. The ACEF Global Customer Engagement Awards is back with its 15th edition this year! To honour the companies, organisations and individuals responsible for outstanding customer engagement, Sergio Spaccavento, Executive Creative &amp; Strategy Director at TLC Worldwide, is part of the distinguished jury members from the advertising and marketing world. Sergio Spaccavento brings a wealth of experience from his Milan-based career spanning over two decades in creative direction, advertising, and strategic innovation. Holding senior roles such as Chief Creative Officer [&hellip;]
- [ASICS Dominates Tata Mumbai Marathon with Premium OOH at Pedder Road &amp; Cadbury Junction](https://customerengagement.net/asics-tata-mumbai-marathon-ooh-pedder-road-cadbury-junction/): ASICS leverages Tata Mumbai Marathon 2026 as Official Sports Goods Partner, activating high-impact outdoor ads at Pedder Road and Cadbury Junction to target affluent runners. Walk The Talk executes this premium visibility play for South Mumbai&#8217;s elite fitness audience.  ASICS, the Official Sports Goods Partner of the Tata Mumbai Marathon, has rolled out a focused outdoor campaign across key South Mumbai touchpoints to capture high-intent runners and an affluent city audience. The brand has taken over premium sites at Pedder Road and Cadbury Junction, locations that sit right on the marathon route and also serve as daily commute arteries for Mumbai’s [&hellip;]
- [Eli Lilly Appoints Pranav Shroff as Director of Marketing](https://customerengagement.net/eli-lilly-pranav-shroff-director-marketing/): Eli Lilly India appoints Pranav Shroff as Director of Marketing to lead diabetes, oncology, and immunology portfolio strategies amid growing chronic disease prevalence. Eli Lilly and Company (India) Pvt. Ltd. has appointed Pranav Shroff as Director of Marketing, strengthening its leadership to drive growth across high-priority therapeutic areas including diabetes, oncology, immunology, and neuroscience. Shroff will oversee brand strategy, market access, digital transformation, and omni-channel customer engagement for Lilly&#8217;s premium pharmaceutical portfolio. With extensive experience in pharmaceutical marketing across MNCs and Indian majors, Shroff brings proven success launching innovative therapies, building KOL relationships, and navigating India&#8217;s complex regulatory-commercial landscape. His mandate [&hellip;]
- [Sunfeast Wowzers Launches ASMR-Driven Snack Campaign](https://customerengagement.net/sunfeast-wowzers-asmr-snack-campaign/): Sunfeast Wowzers taps ASMR trend with immersive sound-focused campaign showcasing crunchy biscuit sticks that deliver satisfying audio-visual snacking experiences for kids. ITC&#8217;s Sunfeast Wowzers has unveiled a trendsetting campaign leveraging the ASMR (Autonomous Sensory Meridian Response) phenomenon to position its crunchy biscuit sticks as the ultimate sensory snacking experience. The initiative transforms everyday munching into a tingling, immersive audio-visual delight through hyper-realistic sound design capturing every crisp bite, snap, and crunch. Targeting kids and Gen Alpha who thrive on sensory-rich digital content, the campaign features close-up slow-motion visuals paired with amplified biscuit-breaking sounds across YouTube Shorts, Instagram Reels, and TikTok. ASMR [&hellip;]
- [Haldiram's Appoints Rajiv Singh as VP – Head of Marketing &amp; Growth for QSR](https://customerengagement.net/haldirams-rajiv-singh-vp-qsr-marketing/): Haldiram&#8217;s Snacks appoints Rajiv Singh as VP Marketing &amp; Growth for Quick Service Restaurants to scale branded outlets, drive menu innovation, and expand urban food service footprint. Haldiram&#8217;s Snacks Food Pvt Ltd, India&#8217;s iconic packaged foods giant, has appointed Rajiv Singh as Vice President – Head of Marketing &amp; Growth for its Quick Service Restaurant (QSR) business. Singh will lead the branded outlets expansion, menu innovation, and customer acquisition strategies as Haldiram&#8217;s accelerates its transition from packaged snacks to organized food service amid rising urban demand for authentic Indian cuisine. With extensive FMCG and QSR experience across market leaders, Singh joins [&hellip;]
- [Snapchat Expands Family Center with Enhanced Parental Visibility Tools](https://customerengagement.net/snapchat-family-center-new-tools-parents/): Snapchat launches new Family Center features giving parents screen time insights, friend connection context, and safety resources while maintaining teen message privacy. Snapchat has rolled out significant updates to its Family Center suite, providing parents with unprecedented visibility into teen app usage while preserving private conversation privacy. The enhancements address growing parental concerns around screen time, social connections, and digital well-being amid rising social media scrutiny. Key additions include weekly screen time analytics breaking down usage across chatting, camera, Snap Map, Spotlight, and Stories—enabling parents to identify patterns and spark informed conversations. Enhanced friend connection insights now reveal how teens know [&hellip;]
- [TATA AIG Celebrates 25 Years with Father-Son Life Stages Campaign](https://customerengagement.net/tata-aig-25-years-father-son-campaign/): TATA AIG marks silver jubilee with emotional brand film showing father-son journey—from young dad&#8217;s first policy to son&#8217;s family protection—highlighting evolving life needs. TATA AIG General Insurance has unveiled a poignant 25-year anniversary campaign featuring a father-son narrative that traces life&#8217;s evolving protection needs across generations. The cinematic film captures the emotional journey from a young father&#8217;s first insurance policy to protect his newborn, through his son&#8217;s wedding and growing family, seamlessly illustrating TATA AIG&#8217;s enduring commitment to comprehensive coverage. Conceptualised to reinforce trust amid competitive insurance choices, the campaign showcases how policies adapt—from health and motor coverage for young families [&hellip;]
- [Red Chief Onboards Ayushmann Khurrana as Brand Ambassador](https://customerengagement.net/red-chief-ayushmann-khurrana-brand-ambassador/): Red Chief appoints Bollywood star Ayushmann Khurrana as brand ambassador to amplify its premium leather footwear positioning among urban professionals and Gen Z trendsetters. Red Chief, the premium leather footwear brand from Mirza International, has roped in Bollywood superstar Ayushmann Khurrana as its brand ambassador. The partnership aligns Khurrana&#8217;s versatile persona—known for relatable middle-class narratives and contemporary style—with Red Chief&#8217;s positioning as sophisticated yet accessible luxury footwear for the modern Indian man. Khurrana will headline the brand&#8217;s 2026 campaigns across television, digital platforms, billboards, and in-store activations, showcasing Red Chief&#8217;s craftsmanship in formal shoes, casual loafers, boots, and ethnic juttis. The [&hellip;]
- [Wondrlab Appoints Shidush Contractor as COO – Influencer Marketing](https://customerengagement.net/wondrlab-shidush-contractor-coo-influencer-marketing/): Wondrlab names Shidush Contractor as COO for influencer marketing to lead OPA and Opportune, integrating strategy, operations, and growth across its creator ecosystem for brands seeking total influence outcomes. Wondrlab, India&#8217;s platform-first marketing network, has appointed Shidush Contractor as Chief Operating Officer – Influencer Marketing, effective immediately. Based in Mumbai, Contractor will oversee OPA and Opportune, the network&#8217;s influencer and creator-focused businesses, driving strategy, operations, and growth. He reports to Vandana Verma, co-founder and managing partner at Wondrlab Network. Contractor brings extensive experience in adtech, talent management, and creator ecosystems. Most recently, he served as Business Head – Middle East &amp; [&hellip;]
- [Anushka Sharma &amp; Virat Kohli Return for Visit Dubai Season 2 Campaign](https://customerengagement.net/anushka-virat-visit-dubai-season-2/): Anushka Sharma and Virat Kohli star in Visit Dubai&#8217;s Season 2 film, showcasing winter surprises from desert adventures to street food and skyline views to lure Indian tourists. Power couple Anushka Sharma and Virat Kohli reunite for Visit Dubai&#8217;s Season 2 campaign film, titled &#8220;Dubai, Ready for a Surprise.&#8221; The 3-minute 43-second cinematic spot captures their playful chemistry exploring Dubai&#8217;s diverse winter offerings—from serene desert drives and beach strolls to vibrant souks and iconic skyline views.​ Directed with immersive visuals and Hindi-English banter, the narrative unfolds as Kohli surprises Sharma with spontaneous adventures: haldi rituals in golden sands, authentic Delhi-style chole [&hellip;]
- [Pocket FM Appoints Ex-Meta AI Scientist Vasu Sharma as Head of AI](https://customerengagement.net/pocket-fm-vasu-sharma-head-ai/): Pocket FM hires former Meta FAIR scientist Vasu Sharma as Head of AI to advance Pocket LLMs, AI CoPilot, and narrative intelligence for global audio storytelling creators. Pocket FM has appointed Vasu Sharma, former scientist at Meta&#8217;s Facebook AI Research (FAIR), as Head of Artificial Intelligence. Reporting to co-founder Prateek Dixit, Sharma will spearhead AI research across narrative generation, production intelligence, and large-scale localisation to power the platform&#8217;s 3 lakh+ creators and 1 lakh+ audio titles. Sharma&#8217;s FAIR tenure contributed to flagship multimodal models including Llama, Chameleon, MaVIL, and audio-video foundation systems. With 90+ research papers cited 10,000+ times across NeurIPS, [&hellip;]
- [Standard Chartered Launches Phase Two of ‘Now’s Your Time For Wealth’ Campaign](https://customerengagement.net/standard-chartered-nows-your-time-wealth-phase-two/): Standard Chartered rolls out phase two of wealth management campaign targeting affluent millennials, emphasizing timely investment planning, digital wealth tools, and personalized financial growth strategies. Standard Chartered India has unveiled phase two of its ‘Now&#8217;s Your Time For Wealth’ campaign, intensifying focus on affluent millennials and HNIs navigating complex wealth creation amid volatile markets and rising aspirations. Building on phase one&#8217;s success establishing urgency around financial planning, the expanded narrative showcases personalized digital tools, priority banking privileges, and expert guidance tailored for life-stage transitions like marriage, homeownership, and legacy planning. The multi-channel push features cinematic films depicting young professionals seizing &#8220;wealth [&hellip;]
- [Pocket FM Launches 36 Exclusive Marvel Audio Stories in India​](https://customerengagement.net/pocket-fm-marvel-audio-stories-india-launch/): Pocket FM partners with Disney Publishing APAC to deliver 36 Hindi Marvel audio series featuring Spider-Man, Avengers, and Wolverine, transforming superhero epics into immersive, mobile-first listening for Indian audiences. Pocket FM has partnered with Disney Publishing APAC to launch 36 exclusive Marvel audio story titles in Hindi, bringing iconic superheroes like Spider-Man, The Avengers, Wolverine, Iron Man, Captain America, X-Men, and Fantastic Four to Indian listeners. Announced on January 21, 2026, these multi-episode series deliver high-quality, cinematic audio narratives optimized for on-the-go consumption, targeting India&#8217;s booming mobile-first audio market. Rohan Nayak, Co-Founder and CEO of Pocket FM, emphasized “Our cultural DNA [&hellip;]
- [Havas CX India Appoints Amandeep Singh Kochar as EVP - Experience Strategy &amp; Martech Head](https://customerengagement.net/havas-cx-india-amandeep-singh-kochar-evp-appointment/): Havas CX India names Amandeep Singh Kochar as EVP – Experience Strategy &amp; Martech Head to bolster CX, data analytics, and martech capabilities, driving integrated growth for clients across Havas agencies. Havas CX India, the customer experience arm of Havas India, has appointed Amandeep Singh Kochar as Executive Vice President – Experience Strategy &amp; Martech Head, effective immediately. Based in Gurugram, Kochar will report to Manas Lahiri, Chief Growth Officer of Havas India, who oversees Havas CX operations. His role focuses on elevating CX, martech, CRM, and data analytics to position Havas CX at the core of client engagements across the [&hellip;]
- [HDFC Life Launches 'Legacy of Values' Campaign for Parental Financial Security](https://customerengagement.net/hdfc-life-legacy-values-financial-security-campaign/): HDFC Life&#8217;s new ad portrays parents instilling values through everyday acts while securing kids&#8217; futures via insurance, urging families to plan confidently with #SarUthaKeJiyo amid rising costs. HDFC Life has unveiled its latest brand campaign, &#8220;A Legacy of Values &amp; Financial Security,&#8221; emphasizing parents&#8217; dual role in nurturing character and safeguarding futures. The heartfelt TVC, released on January 15, 2026, depicts a chai stall owner father who creates a home-like cafe atmosphere for neighborhood kids despite his son&#8217;s initial embarrassment. As the son succeeds in exams and returns gratefully, it underscores how simple values like warmth and support yield profound respect [&hellip;]
- [Max Group Unveils Brand Film Showcasing Integrated Healthcare Ecosystem](https://customerengagement.net/max-group-brand-film-integrated-ecosystem/): Max Group launches cinematic brand film highlighting its seamless ecosystem connecting hospitals, diagnostics, super-specialty care, and wellness under one trusted healthcare network. Max Group, India&#8217;s leading healthcare network, has unveiled a compelling brand film celebrating its integrated ecosystem of care that seamlessly connects hospitals, diagnostics, super-specialty clinics, and wellness services. The cinematic narrative showcases how patients navigate complex healthcare journeys—from early screening and diagnosis to advanced treatments and rehabilitation—under Max&#8217;s unified umbrella. Conceptualised to reinforce trust amid fragmented healthcare choices, the film captures real patient stories illustrating continuity across Max Super Speciality Hospitals, Max@Home nursing, Max Lab diagnostics, and Max Elite [&hellip;]
- [Publicis Groupe Launches Publicis Digital Experience (PDX) in India](https://customerengagement.net/publicis-groupe-pdx-india-launch/): Publicis Groupe unveils Publicis Digital Experience (PDX) in India, merging Epsilon&#8217;s CRM expertise with Publicis Communications&#8217; creative capabilities to deliver integrated digital transformation. Publicis Groupe has announced the launch of Publicis Digital Experience (PDX) in India, a strategic powerhouse combining Epsilon&#8217;s data-driven CRM and commerce capabilities with Publicis Communications&#8217; creative and media expertise. The new entity aims to help Indian brands navigate complex digital transformation through integrated solutions spanning strategy, creative, technology, and performance marketing. PDX leverages Publicis&#8217; global playbook while addressing India&#8217;s unique digital growth trajectory—450M+ internet users, booming e-commerce, and rising CTV adoption. Services include hyper-personalized customer experiences, connected [&hellip;]
- [JioHotstar Appoints Shivani Thussu as VP - Creative &amp; Content](https://customerengagement.net/jiohotstar-shivani-thussu-vp-creative-content/): Shivani Thussu joins JioHotstar full-time as VP Creative &amp; Content for Hindi streaming specials, bringing expertise from Viacom18 and BBC Studios to drive original programming. JioHotstar has strengthened its content leadership by appointing Shivani Thussu as Vice President &#8211; Creative &amp; Content (Digital &amp; Streaming – Hindi Specials), transitioning her from a consulting role to full-time leadership. Thussu will spearhead creative strategy, development, and execution for Hindi originals, specials, and innovative formats across JioHotstar&#8217;s streaming portfolio. With over seven years at Viacom18 Digital Ventures, Thussu led content strategy for acclaimed series like&nbsp;Asur 2&nbsp;and&nbsp;Candy, the latter winning Best Web Series at the [&hellip;]
- [Myntra Launches Creator-Led Wedding Campaign with Komal Pandey &amp; Siddharth Batra](https://customerengagement.net/myntra-komal-pandey-siddharth-batra-wedding-campaign/): Myntra’s ‘Shaadi Ka Style Bazaar’ features influencers Komal Pandey and Siddharth Batra curating authentic wedding looks from FWD, blending high-street fashion with bridal elegance. Myntra has unveiled its creator-led wedding campaign ‘Shaadi Ka Style Bazaar,’ starring fashion influencers Komal Pandey and Siddharth Batra. The initiative showcases FWD—the platform’s high-street destination—for modern brides, grooms, and wedding parties seeking stylish, budget-friendly alternatives to traditional bridal wear. Filmed in a vibrant multi-day wedding setup, Pandey and Batra curate authentic looks blending FWD’s trendy edits with ethnic fusion—from cocktail sherwanis to statement sarees and indo-western lehengas. The campaign democratizes wedding fashion, making high-impact styling accessible [&hellip;]
- [Crayons Appoints Virakti Rustogi as Vice President – Media](https://customerengagement.net/crayons-virakti-rustogi-vp-media/): Crayons strengthens media leadership by appointing Virakti Rustogi as VP-Media to drive integrated, performance-led strategies across FMCG, D2C, and consumer brands. Crayons Advertising has appointed media veteran Virakti Rustogi as Vice President – Media, based in New Delhi. Rustogi will lead the agency&#8217;s media division across branches, driving integrated, performance-oriented strategies that deliver measurable results across the full marketing funnel for clients spanning FMCG, consumer durables, digital platforms, and D2C brands. With over two decades of advertising and media experience, Rustogi brings deep expertise managing marquee brands including Reckitt Benckiser, PepsiCo, Bombay Shaving Company, Mother Dairy, Daikin, Toshiba, Mitsubishi, and Canon, [&hellip;]
- [Grasim Industries Appoints Sachin Sahay as CEO of Birla Opus Paints](https://customerengagement.net/grasim-sachin-sahay-birla-opus-ceo/): Grasim Industries names ITC veteran Sachin Sahay as Birla Opus Paints CEO effective Feb 16, 2026, bringing 30+ years of FMCG sales leadership to challenge Asian Paints dominance. Grasim Industries Ltd has appointed Sachin Sahay as Chief Executive Officer of its paints business, Birla Opus Paints, effective February 16, 2026. The move fills the leadership gap created by Rakshit Hargave&#8217;s departure in November 2025, signaling stability for the aggressive challenger in India&#8217;s competitive decorative paints market. Sahay joins from ITC Ltd where he served as Executive Vice President – Sales, bringing over three decades of sales and marketing leadership across multiple [&hellip;]
- [A Grand Conclusion to the #ACEFDMSM (Digital Marketing and Social Media) Leadership Summit &amp; Awards 2026](https://customerengagement.net/acef-dmsm-summit-awards-2026-recap/): ACEF DMSM Leadership Summit &amp; Awards 2026 celebrated digital marketing excellence with 200+ entries, AI-focused discussions, and industry leaders from across Asia at Taj Lands End. The ACEF DMSM Leadership Summit &amp; Awards 2026 concluded on a high note on 16th January 2026 at the iconic Taj Lands End, bringing together some of the most influential minds in digital, social, data, and marketing leadership from across Asia. The evening witnessed an inspiring blend of thought leadership, meaningful conversations, and celebration of excellence, reinforcing ACEF’s commitment to recognising impactful digital and social media work across industries. Knowledge that Inspired A compelling panel [&hellip;]
- [Nissan Motor India Appoints Gagan Mangal as Head of Communications](https://customerengagement.net/nissan-india-gagan-mangal-head-communications/): Nissan India names Gagan Mangal as Head of Communications effective Jan 12, 2026, to lead brand resurgence, product launches, and media strategy from Gurugram. Nissan Motor India Pvt. Ltd. (NMIPL) has appointed Gagan Mangal as Head of Communications, effective January 12, 2026. Based in Gurugram, Mangal will oversee all communications functions, reporting to Katherine Zachary, Vice President – International Communications, while collaborating closely with Saurabh Vatsa, Managing Director, NMIPL. Mangal joins from Volkswagen India where he led Press and Marketing Communications. A management graduate with over 18 years of automotive expertise, he previously worked with Hyundai and has driven integrated strategies [&hellip;]
- [Astral Bondtite Launches 'Lakdi Ka Chumbak' Campaign with Ranbir Kapoor](https://customerengagement.net/astral-bondtite-lakdi-ka-chumbak-ranbir-kapoor/): Astral Bondtite unveils &#8216;Lakdi Ka Chumbak&#8217; campaign featuring Ranbir Kapoor, positioning the wood adhesive as carpenter&#8217;s trusted choice through cultural storytelling by The Womb. Astral Adhesives has launched its boldest campaign yet for flagship wood adhesive Bondtite—&#8216;Lakdi Ka Chumbak&#8217; (Wood&#8217;s Magnet)—starring Bollywood superstar Ranbir Kapoor. Conceptualised by The Womb, the initiative transforms functional bonding strength into a culturally resonant phrase borrowed directly from carpenters&#8217; everyday language, positioning Bondtite as the category&#8217;s most reliable grip.​ The humorous film depicts Kapoor in a playful musical chairs scenario where Bondtite&#8217;s magnetic hold wins every round, blending mass appeal with trade credibility. Kairav Engineer, Executive Director [&hellip;]
- [Samantha Ruth Prabhu Launches Mile Collective Activewear Brand](https://customerengagement.net/samantha-ruth-prabhu-mile-collective-launch/): Samantha Ruth Prabhu co-founds Mile Collective, a comfort-first activewear and lifestyle brand designed for Indian bodies, blending wellness, movement, and everyday ease. Actor and wellness advocate Samantha Ruth Prabhu has launched Mile Collective, a contemporary activewear and lifestyle brand co-founded with Harshita Motaparthi and Pravishta Nadella. The label champions &#8220;comfort-first&#8221; clothing designed specifically for Indian bodies and climates, bridging activewear and daily essentials with soft, breathable fabrics and intuitive silhouettes. Evolving from Mile Active—launched in 2023 with just four products—Mile Collective expands into lifestyle territory. Prabhu joined as co-founder, drawn to its philosophy of intentional living and balance. &#8220;Movement isn&#8217;t just [&hellip;]
- [redBus Urges Travellers to Explore Local Gems with Discover Bharat Sale](https://customerengagement.net/redbus-discover-bharat-sale-local-travel/): redBus launches Discover Bharat Sale promoting domestic bus travel to hidden gems with tickets from ₹299 and up to ₹500 off via code BHARAT500, valid till Jan 31. redBus, India’s leading bus aggregator, has launched the ‘Discover Bharat Sale’ to encourage travellers to rediscover the magic of domestic journeys closer to home. Amid soaring international travel costs, the campaign spotlights underrated local destinations across 10+ states, offering bus tickets starting at ₹299 with up to ₹500 off using promo code BHARAT500—valid for travel until January 31, 2026. From the misty hills of Coorg to the serene beaches of Gokarna, and the [&hellip;]
- [Vicky Kaushal Fronts Birla Estates ‘Real Advice’ Campaign for Easy Homebuying](https://customerengagement.net/vicky-kaushal-birla-estates-real-advice-campaign-2026/): Bollywood star Vicky Kaushal leads Birla Estates’ Real Advice’ campaign, simplifying homebuying with practical tips, virtual tours, and transparent pricing across luxury projects. Birla Estates has enlisted Bollywood star Vicky Kaushal as the face of its innovative ‘Real Advice’ campaign, aimed at simplifying the homebuying process for Indian families. The multi-platform initiative demystifies property decisions through relatable storytelling and expert insights. Kaushal appears in a series of digital films portraying everyday dilemmas like budget balancing and location choices, delivering practical tips from Birla&#8217;s advisors. The campaign spans TV, social media, billboards in Mumbai and Delhi, and interactive quizzes on the Birla [&hellip;]
- [Ride Easy, Vibe Easy: Bajaj Chetak C25 Brings Calm to Electric Rides](https://customerengagement.net/chetak-c25-electric-scooter-launch-2026/): Bajaj Chetak C25 electric scooter launches at ₹91,399 with 113 km range, smooth 55 km/h performance, and a premium metal body for relaxed urban commutes. Bajaj Auto has launched the Chetak C25, an entry-level electric scooter priced at ₹91,399, designed for calm, hassle-free urban commutes with its &#8220;ride easy, vibe easy&#8221; philosophy. This sub-₹1 lakh variant targets daily riders seeking affordability without compromising the iconic Chetak&#8217;s premium metal body and smooth performance.​ Powered by a 2.5 kWh NMC floorboard-mounted battery and 2.2 kW hub motor, it delivers 113 km IDC range and a 55 km/h top speed. Eco and Sports modes, [&hellip;]
- [YouTube Rolls Out New Parental Controls for Teens and Families](https://customerengagement.net/youtube-new-parental-controls-teens-families-2026/): YouTube introduces industry-first Shorts time limits, custom reminders, and simplified account management to enhance safety for teens and families, promoting mindful viewing habits. YouTube has rolled out new parental controls and protections designed to enhance safety for teens and families, announced on January 14, 2026. These updates focus on mindful viewing habits, higher-quality content recommendations, and easier account management. Parents gain unprecedented flexibility to tailor experiences for young users.​​ Parents can now set daily time limits for YouTube Shorts on teen accounts, ranging from 15 minutes to two hours, or soon block it entirely by setting the timer to zero—an industry-first [&hellip;]
- [Bigg Boss Marathi Season 6 Ropes in Nine Top Brands as Sponsors](https://customerengagement.net/bigg-boss-marathi-season-6-nine-sponsors-2026/): Bigg Boss Marathi S6 secures nine sponsors, including Danube Properties, Santoor Soap, MYK Laticrete, and P. N. Gadgil, leveraging Riteish Deshmukh-hosted show&#8217;s massive Maharashtra appeal. Bigg Boss Marathi Season 6, hosted by Riteish Deshmukh on Colors Marathi and JioHotstar, has secured nine prominent brands as sponsors, underscoring its massive appeal in Maharashtra. The diverse lineup spans real estate, FMCG, jewellery, and EVs, delivering scale and cultural engagement.​ Danube Properties and Santoor Soap serve as Co-Powered Partners, amplifying visibility through deep integrations. Special Partners include MYK Laticrete Tile Adhesive, Pitambari Dishwash Gel, P. N. Gadgil &amp; Sons (Since 1832), Gemini Cooking Oil, [&hellip;]
- [Thums Up Brings ICC T20 World Cup Trophy to India’s Major Airports](https://customerengagement.net/thums-up-icc-t20-world-cup-trophy-airports-india-2026/): Thums Up launches nationwide ICC T20 World Cup Trophy tour at Ahmedabad, Delhi, and Mumbai airports, offering immersive displays and photo zones for fans to celebrate cricket&#8217;s ultimate prize. Thums Up, Coca-Cola India&#8217;s homegrown cola brand, has launched an exciting ICC T20 Men&#8217;s World Cup Trophy Viewing Experience at major Indian airports to bring cricket&#8217;s ultimate prize closer to fans. Partnering with Delhi Airport and Adani Airports, the initiative transforms busy transit hubs into celebration zones for national pride.​ The tour kicks off at Sardar Vallabhbhai Patel International Airport in Ahmedabad on January 15, 2026, followed by Indira Gandhi International Airport [&hellip;]
- [Kaushik Chakravorty Joins Vritti IMedia as Head of Strategy &amp; Alliances](https://customerengagement.net/kaushik-chakravorty-vritti-media-head-strategy-alliances/): Vritti IMedia names Kaushik Chakravorty as Head of Strategy &amp; Alliances, drawing on 30+ years in media to fuel rural DOOH and digital growth. Vritti IMedia, a key player in India&#8217;s content production and integrated marketing solutions, announces the appointment of seasoned professional Kaushik Chakravorty (KC) as Head of Strategy &amp; Alliances.​​ Chakravorty&#8217;s career exceeds three decades in integrated marketing, agency leadership, and client partnerships. He previously managed operations at Starcom MediaVest Group, overseeing Out-of-Home brands Navia and Vector as Group COO. His roles also included Executive Director at Enhance and positions at Primesite under Mudra Communications, The Times of India [&hellip;]
- [Kotak Securities Appoints Arpita Das as Vice President](https://customerengagement.net/kotak-securities-arpita-das-vice-president/): Arpita Das joins Kotak Securities as Vice President to strengthen brand positioning, customer engagement, and strategic growth, leveraging her proven track record from Aditya Birla Sun Life and Axis Bank. Kotak Securities has appointed Arpita Das as Vice President, bringing strategic marketing leadership to drive brand excellence and business growth. In her new role, Das will focus on enhancing brand positioning, deepening customer engagement, and spearheading initiatives that align with India&#8217;s booming retail investment landscape. Most recently with Aditya Birla Sun Life Insurance, Das showcased rapid career progression through roles including Senior Chief Manager, Associate Vice President, and Assistant Vice President, [&hellip;]
- [ACEF DMSM Leadership Summit &amp; Awards 2026: Branding &amp; Marketing Leaders Converge at Mumbai’s Taj Lands End](https://customerengagement.net/acef-dmsm-leadership-summit-awards-2026-taj-lands-end-mumbai/): Join senior marketers, brand leaders &amp; digital strategists at ACEF DMSM Leadership Summit &amp;&nbsp;Awards&nbsp;&nbsp;2026 on 16 Jan 2026 at Taj Lands End, Mumbai. Discover AI, data &amp; creativity for building brand trust and innovation. Branding and Marketing Leaders to Converge at Mumbai’s Taj Lands End for an Evening of Insight, Innovation &amp; Recognition Mumbai is set to witness a high-impact evening dedicated to ideas, innovation, and industry excellence as CustomerEngagement.net hosts an exclusive industry gathering on 16th January 2026 at the iconic Taj Lands End, Mumbai. Designed as a platform for senior marketers, brand custodians, agency leaders, and digital strategists, the [&hellip;]
- [Jos Alukkas Launches Wedding Campaign with Dulquer Salmaan and Keerthy Suresh](https://customerengagement.net/jos-alukkas-dulquer-salmaan-keerthy-suresh-wedding-campaign/): Jos Alukkas unveils festive wedding campaign starring Malayalam stars Dulquer Salmaan and Keerthy Suresh, celebrating love, tradition, and exquisite gold jewellery. Iconic South Indian jewellery brand Jos Alukkas has rolled out its grand wedding campaign featuring superstar Dulquer Salmaan and National Award-winning actor Keerthy Suresh. The cinematic narrative captures the magic of matrimonial celebrations, blending heartfelt emotions with the brand’s signature craftsmanship in gold and diamond jewellery. Directed by rising talent Jothish Shankar, the campaign film portrays Dulquer and Keerthy as a radiant couple whose love story unfolds through opulent wedding rituals—from intricate bridal necklaces to elegant groom accessories. It emphasizes [&hellip;]
- [REA India Appoints Kapil Goswami as Chief Growth &amp; Marketing Officer](https://customerengagement.net/rea-india-kapil-goswami-chief-growth-marketing-officer-2/): REA India, parent of Housing.com, appoints Kapil Goswami as CGMO to drive growth, marketing innovation, and consumer engagement across India&#8217;s real estate platform. REA India, the PropTech powerhouse behind Housing.com &#8211; India&#8217;s leading real estate platform &#8211; has appointed Kapil Goswami as Chief Growth &amp; Marketing Officer. Based in Gurgaon, Goswami joins the Executive Leadership Team reporting to CEO Praveen Sharma, tasked with accelerating user acquisition, brand positioning, and market dominance across Tier 1-3 cities.​ With over 20 years of scaling consumer businesses, Goswami&#8217;s recent Paytm tenure saw him lead consumer growth for the app and serve as Chief Business Officer [&hellip;]
- [Nykaa Appoints Neha Bhise as Assistant Vice President – Marketing](https://customerengagement.net/nykaa-neha-bhise-avp-marketing/): Nykaa welcomes Neha Bhise from Reliance Brands as AVP-Marketing to strengthen brand strategy, digital campaigns, and customer engagement across beauty and fashion. Nykaa, India’s leading beauty and fashion e-commerce platform, has appointed Neha Bhise as Assistant Vice President – Marketing. Joining from Reliance Brands, where she drove luxury and lifestyle brand growth, Bhise brings deep expertise in integrated marketing, consumer insights, and omni-channel strategies tailored for premium audiences. In her new role, Bhise will lead Nykaa’s marketing initiatives, focusing on elevating brand storytelling, enhancing customer loyalty through personalized experiences, and amplifying digital-first campaigns across beauty, fashion, and wellness verticals. Her mandate [&hellip;]
- [Kingfisher Taps Women’s Cricket Pulse with High-Energy WPL Brand Film](https://customerengagement.net/kingfisher-wpl-brand-film-womens-cricket/): Kingfisher Premium launches vibrant WPL brand film with &#8216;Chhori Aayi. Hutt le bro!&#8217; anthem, celebrating women&#8217;s cricket as Official Good Times Partner for TATA WPL 2026. Kingfisher Premium Packaged Drinking Water, from United Breweries Limited (a HEINEKEN Company), has launched a vibrant brand film celebrating the TATA Women’s Premier League (WPL) as the Official Good Times Partner. The high-energy campaign reimagines the brand’s iconic ‘O la la la leo’ jingle into a playful anthem — Chhori Aayi. Hutt le bro! Oooh la la la, oooh leo! — capturing the confidence, excitement, and rising fandom of women’s cricket.​ Rooted in Kingfisher’s ‘Good Times’ philosophy, [&hellip;]
- [Techno Paints Announces Sachin Tendulkar as Brand Ambassador](https://customerengagement.net/techno-paints-sachin-tendulkar-brand-ambassador/): Techno Paints ropes in cricket legend Sachin Tendulkar as brand ambassador to boost premium paints market presence with nationwide campaigns and quality focus. Leading Indian paint manufacturer Techno Paints has roped in cricket legend Sachin Tendulkar as its brand ambassador, signaling a bold push into premium consumer markets. The partnership, unveiled on January 10, 2026, leverages Tendulkar&#8217;s enduring appeal as the &#8220;God of Cricket&#8221; to champion Techno Paints&#8217; commitment to quality, innovation, and reliability in home beautification.​ Tendulkar, with his Master Blaster persona synonymous with precision and excellence, aligns perfectly with Techno Paints&#8217; product range, including eco-friendly emulsions, durable exteriors, and [&hellip;]
- [ICC Announces Marriott Bonvoy Global Partnership for Cricket Fans](https://customerengagement.net/icc-marriott-bonvoy-partnership-cricket-fans/): ICC partners with Marriott Bonvoy as the Official Hotel Rewards Partner for the Champions Trophy 2026 and beyond, offering fans exclusive stays, points, and perks at global events. The International Cricket Council (ICC) has forged a landmark global partnership with Marriott Bonvoy, the renowned travel program from Marriott International, to enhance the journey for cricket fans worldwide. Announced on January 10, 2026, this multi-year collaboration positions Marriott Bonvoy as the Official Hotel Rewards Partner for ICC events, starting with the ICC Champions Trophy 2026 and extending to the 2027 ODI World Cup and beyond.​ Marriott Bonvoy members will unlock exclusive perks, [&hellip;]
- [Freshworks Appoints Kady Srinivasan as Chief Marketing Officer](https://customerengagement.net/freshworks-kady-srinivasan-chief-marketing-officer/): Freshworks names Kady Srinivasan as CMO to drive global brand strategy, customer engagement, and AI-powered growth across its SaaS customer service platform. Freshworks, the Chennai-headquartered SaaS unicorn powering customer service with AI-driven solutions, has appointed Kady Srinivasan as Chief Marketing Officer. Srinivasan joins at a pivotal time as Freshworks accelerates global expansion and deepens its leadership in customer engagement platforms like Freshdesk and Freshsales. With over 20 years of marketing expertise across tech giants like Cisco and Adobe, Srinivasan brings proven success in scaling B2B brands, driving demand generation, and building customer-centric narratives. Her tenure at Cisco saw her lead go-to-market [&hellip;]
- [LS Digital Group Appoints Ganesh Kotian as Assistant Vice President](https://customerengagement.net/ls-digital-ganesh-kotian-avp-appointment/): LS Digital names Ganesh Kotian as AVP to drive business development, client partnerships, and AI-led digital growth across performance content and SEO solutions. LS Digital Group, a leading digital marketing agency focused on business transformation, has appointed Ganesh Kotian as Assistant Vice President (AVP). In this role, Kotian will spearhead business development initiatives, strengthen key client partnerships, and drive growth through performance-led content, SEO, and digital experience solutions.​ Kotian brings over 16 years of agency-side experience across global networks, with his most recent stint at Performics India (Publicis Groupe), where he fueled business expansion, talent development, and high-performing teams across diverse [&hellip;]
- [Castrol India Appoints V Kaushik Vedula as Vice President – Marketing](https://customerengagement.net/castrol-india-v-kaushik-vedula-vp-marketing/): Castrol India names V Kaushik Vedula as VP-Marketing to drive brand innovation, digital transformation, and growth across automotive and industrial segments. Castrol India, a leading lubricant manufacturer under BP, has appointed V Kaushik Vedula as Vice President – Marketing, effective immediately. In this pivotal role, Vedula will spearhead the company’s marketing strategy, focusing on brand enhancement, customer engagement, digital initiatives, and sustainable mobility solutions across automotive, bike, and industrial sectors. With extensive experience in marketing leadership within the FMCG and automotive industries, Vedula brings expertise in consumer insights, omni-channel campaigns, and performance-driven growth. Previously handling key portfolios at multinational brands, he [&hellip;]
- [Alchemist Marketing Solutions Acquires Brand Triton for Strategic Expansion](https://customerengagement.net/alchemist-acquires-brand-triton-expansion/): Alchemist Marketing Solutions Group acquires legacy agency Triton Communications, expanding integrated marketing services into FMCG, D2C, durables, and beyond real estate. Alchemist Marketing Solutions Group, a leader in real estate communications with 15 years of expertise and 200 professionals across four offices, has acquired Triton Communications—a legacy Indian advertising agency founded in 1991 by Ali Merchant and Munawar Syed. The move diversifies Alchemist beyond real estate and healthcare into FMCG, durables, services, D2C, new-age sectors, and corporate brands.​ Known for iconic campaigns like Moov’s “Aah se Aaha Tak,” SetWet’s “Very Very Sexy,” and Aquaguard’s “Paani ka Doctor,” Triton brings a creative [&hellip;]
- [Britannia The Laughing Cow Launches ‘Snacking Ka New Angle’ Campaign](https://customerengagement.net/britannia-laughing-cow-snacking-ka-new-angle-campaign/): Britannia The Laughing Cow redefines cheese snacking with ‘Snacking Ka New Angle,’ positioning Cheese Triangles as convenient, ready-to-eat everyday treats. Britannia The Laughing Cow has unveiled its ‘Snacking Ka New Angle’ campaign to reposition cheese from a cooking ingredient to a standalone, ready-to-eat snack. Centered on Cheese Triangles, the initiative tackles everyday snack dilemmas where taste meets mindful choices, offering creamy, nutrient-rich options with no preparation.​ Conceptualised by Schbang, the brand film unfolds in a household using light humour and the product’s triangular shape as a metaphor for fresh perspectives. It shows moms navigating kids’ snack preferences, highlighting how Cheese Triangles [&hellip;]
- [Tanishq Unveils ‘Give Wings to the Girl Within’ Campaign with Ananya Panday](https://customerengagement.net/tanishq-ananya-panday-give-wings-girl-within-campaign/): Tanishq launches Festival of Diamonds campaign starring Ananya Panday, celebrating natural diamonds that awaken the joyful girl within every woman. Tanishq, India’s leading jewellery brand from the Tata Group, has rolled out its latest campaign featuring Bollywood actor Ananya Panday as the face of natural diamonds. Titled “Give wings to the girl within,” and conceptualised by Lintas, the narrative captures the childlike delight diamonds evoke, blending wonder with modern self-expression.​ The film portrays Panday transitioning from a free-spirited girl to a confident woman, surrounded by exquisite diamond designs amid the never-before-seen Festival of Diamonds offer. It positions diamonds as everyday extensions [&hellip;]
- [Omnicom Unveils Next-Gen Omni Platform with Advanced AI Capabilities](https://customerengagement.net/omnicom-new-omni-ai-platform-launch/): Omnicom launches the new Omni, an AI-driven marketing intelligence platform integrating data, creativity, media, and agentic AI for measurable sales growth. Omnicom has introduced the next generation of Omni, its AI-powered marketing intelligence platform designed to unify strategy, execution, and performance across marketing ecosystems. Built on combined Omnicom and Interpublic assets—including Acxiom RealID, Flywheel Commerce Cloud, and Interact—the platform features 2.6 billion verified IDs, trillions of signals, and $73.5 billion in annual media/commerce buying power.​ Key expansions include agentic AI for planning, activation, optimization, and measurement, plus autonomous agents orchestrating intelligence across creativity, media, and commerce. Omni accelerates creative production by [&hellip;]
- [Shivaram Lakshminarayan Appointed MD, Malvika Sinha CCO at Ruder Finn India](https://customerengagement.net/shivaram-lakshminarayan-md-malvika-sinha-cco-ruder-finn-india/): Ruder Finn India elevates Shivaram Lakshminarayan to MD and appoints Malvika Sinha as CCO, strengthening leadership for tech, corporate, and brand growth across key cities. Ruder Finn India announced leadership changes with Shivaram Lakshminarayan elevated to Managing Director and Malvika Sinha appointed as Chief Communications Officer, strengthening its regional operations.​ Shivaram Lakshminarayan, previously COO, steps up as MD to drive strategic growth across Ruder Finn&#8217;s offices in Gurugram, Mumbai, Bangalore, and Hyderabad. With expertise in resilience strategies and industry reinvention, he aims to expand the agency&#8217;s technology, corporate, and brand practices amid India&#8217;s dynamic PR landscape.​ Malvika Sinha, an integrated communications [&hellip;]
- [Pronto Expands to Chennai with 10-Minute Trained House Help Service](https://customerengagement.net/pronto-chennai-launch-10-minute-house-help/): Pronto launches in Chennai, offering verified, trained house help at your doorstep in just 10 minutes to tackle everyday mess with quick, reliable service. Pronto, India’s pioneering 10-minute home services platform, has officially launched in Chennai with a vibrant campaign proclaiming “Vanakkam Chennai!” The service delivers trained and verified house help directly to doorsteps within 10 minutes, targeting cleaning, laundry, and household tasks for busy urban households.​ The LinkedIn announcement video captures Chennai’s energy through quick cuts of messy homes transforming via Pronto’s pros, paired with the catchy tagline: “Life romba short, mess romba not worth it.” This humorous Tamil-English mix [&hellip;]
- [Dentsu Launches dentsu.Connect in India to Unite Data, Creativity, and Technology](https://customerengagement.net/dentsu-launches-dentsu-connect-india-data-technology/): Dentsu India launches dentsu.Connect, its global unified operating system, powers data-driven, integrated marketing solutions through advanced AI, analytics, and workflows. Dentsu has unveiled dentsu.Connect in India, marking a major step in its global data and technology transformation. This unified operating system integrates data, creativity, media, technology, and teams into a connected delivery model for smarter decision-making and measurable business impact.​ Aligned with Dentsu’s global framework, dentsu.Connect enables seamless operations using shared intelligence, platforms, and workflows at scale. Powered by dentsu India’s Data &amp; Technology (D&amp;T) team, it combines AI, analytics, and martech/adtech capabilities into an integrated ecosystem. Solutions like Dentsu.Audiences, Dentsu [&hellip;]
- [Aisle Network Launches ‘Better Because of Love’ Campaign, Moving Beyond Dating](https://customerengagement.net/aisle-network-better-because-of-love-campaign/): Aisle Network unveils its new campaign ‘Better Because of Love,’ expanding its narrative from dating to deeper emotional growth, connection, and personal transformation. Aisle Network, India’s leading high-intent dating platform, has unveiled its latest campaign titled ‘Better Because of Love’, a heartfelt initiative that moves beyond traditional dating narratives to explore how love shapes personal growth and emotional well-being. The campaign highlights stories where love — romantic or otherwise — inspires individuals to become better versions of themselves. Through an evocative mix of digital films, user stories, and social activations,&nbsp;‘Better Because of Love’&nbsp;redefines the brand’s message from simply finding love to celebrating [&hellip;]
- [Kenvue Appoints Madhav Nayak as Vice President and CMO for Asia-Pacific](https://customerengagement.net/kenvue-madhav-nayak-vp-cmo-asia-pacific/): Kenvue appoints Madhav Nayak as Vice President and Chief Marketing Officer for Asia-Pacific to lead regional brand strategy, innovation, and consumer engagement. Kenvue, the world’s largest pure-play consumer health company, has announced the appointment of Madhav Nayak as Vice President and Chief Marketing Officer for Asia-Pacific. In his new role, Nayak will oversee marketing strategy, brand development, and innovation across the region’s diverse markets, while strengthening Kenvue’s portfolio of trusted consumer health brands. With a strong background in marketing leadership, Nayak has over two decades of experience across global FMCG and healthcare organizations. His expertise spans brand strategy, digital transformation, and [&hellip;]
- [Deepika Padukone Launches OnSet Program to Support Film and Advertising Creatives](https://customerengagement.net/deepika-padukone-onset-program-film-advertising-talent/): Deepika Padukone introduces the OnSet program to empower aspiring filmmakers and advertising professionals through mentorship, networking, and skill-building opportunities. Bollywood actor and entrepreneur Deepika Padukone has launched OnSet, a unique initiative designed to nurture emerging creative talent in the film and advertising industries. The program aims to provide a structured platform for aspiring writers, directors, and technicians to develop their skills while connecting with established professionals across the entertainment ecosystem. The&nbsp;OnSet&nbsp;program will offer mentorship sessions, industry workshops, and collaborative opportunities that bridge the gap between academic learning and real-world creative production. By combining education, exposure, and experience, it seeks to cultivate the [&hellip;]
- [Jemimah Rodrigues Joins Tvarra as Investor](https://customerengagement.net/jemimah-rodrigues-tvarra-investor-partner/): Indian cricketer Jemimah Rodrigues partners with Tvarra as an investor, supporting the brand’s mission to blend sustainability, performance, and style in sportswear. Indian women’s cricket star Jemimah Rodrigues has joined premium sportswear brand Tvarra as an investor partner, marking a significant step in her off-field journey as a supporter of sustainable and performance-driven fashion. The collaboration reflects Rodrigues’s growing interest in empowering homegrown brands that prioritize innovation, comfort, and eco-conscious design. Tvarra, known for its functional and sustainable activewear, aligns closely with Rodrigues’s active lifestyle and athletic values. As an investor partner, she will play a role in strengthening the brand’s [&hellip;]
- [TING Appoints Robin Thomas as Senior Vice President – Growth](https://customerengagement.net/ting-robin-thomas-senior-vice-president-growth/): Creative agency TING appoints Robin Thomas as Senior Vice President – Growth to lead business expansion, client partnerships, and strategic brand initiatives. Independent creative agency TING has announced the appointment of Robin Thomas as Senior Vice President – Growth, a strategic move aimed at strengthening its business development and client partnerships across key markets. In this role, Thomas will focus on driving new business opportunities, expanding the agency’s portfolio, and enhancing brand relationships through data-led and creative-led strategies. With over 15 years of experience in advertising, marketing, and digital transformation, Thomas has previously collaborated with a range of global and Indian [&hellip;]
- [Zee Studios Appoints Thanigasalam Murugadass as Associate Director – Marketing](https://customerengagement.net/zee-studios-thanigasalam-murugadass-associate-director-marketing/): Zee Studios welcomes Thanigasalam Murugadass as Associate Director of Marketing to strengthen its brand strategy, audience engagement, and film promotions. Zee Studios has announced the appointment of Thanigasalam Murugadass as Associate Director – Marketing, reinforcing its focus on strategic storytelling, audience engagement, and innovative film marketing. With this addition, the studio aims to enhance its promotional strategies across theatrical and digital releases, leveraging data-driven insights and creative campaigns. Announcing the move on LinkedIn, Murugadass said, “New year. New chapter. Excited to begin my new role as Associate Director – Marketing (South) at Zee Studios. Starting my career in print and spending 14+ [&hellip;]
- [Truecaller India Appoints Vikas Khanna as Senior Director of Ad Sales](https://customerengagement.net/truecaller-india-vikas-khanna-senior-director-ad-sales/): Truecaller India names Vikas Khanna as Senior Director of Ad Sales to strengthen its advertising business, strategic partnerships, and revenue growth. Truecaller India has announced the appointment of Vikas Khanna as its new Senior Director of Ad Sales, marking a strategic move to accelerate the company’s advertising and monetization efforts in one of its key global markets. With extensive experience in digital media, brand partnerships, and performance marketing, Khanna will spearhead the growth of Truecaller’s ad sales division, focusing on expanding collaborations with brands, agencies, and digital ecosystems. His leadership will be instrumental in strengthening Truecaller’s position as a high-impact platform [&hellip;]
- [Foxtale Partners with Himesh Reshammiya for Fourth Anniversary Campaign](https://customerengagement.net/foxtale-himesh-reshammiya-fourth-birthday-campaign/): Foxtale marks its fourth anniversary with a campaign featuring music icon Himesh Reshammiya, celebrating self-confidence, individuality, and the brand’s journey in skincare innovation. Skincare brand Foxtale has roped in music composer and singer Himesh Reshammiya to headline its fourth-anniversary campaign, celebrating a milestone year of innovation, authenticity, and youthful self-expression. The campaign creatively ties Reshammiya’s bold persona to Foxtale’s ethos of confidence, self-love, and breaking beauty stereotypes. Through this collaboration, Foxtale pays tribute to its growing community of users who embrace their individuality while trusting science-backed skincare. The campaign features digital films and social media activations where Reshammiya’s trademark energy complements [&hellip;]
- [Wellbeing Nutrition Addresses Whey Discomfort in Innovative Campaign](https://customerengagement.net/wellbeing-nutrition-whey-discomfort-campaign/): Wellbeing Nutrition launches a new campaign tackling whey discomfort, promoting its plant-based protein line as a cleaner, gut-friendly alternative for fitness enthusiasts. Wellbeing Nutrition, a leading clean nutrition brand, has launched a new campaign addressing a common concern among fitness enthusiasts — the discomfort caused by traditional whey protein. The campaign shines a light on issues like bloating, digestive troubles, and lactose intolerance that many consumers experience with dairy-based supplements. Through this initiative, Wellbeing Nutrition advocates for plant-based, gut-friendly alternatives that offer complete protein profiles without the side effects often linked to whey. The campaign creatively blends education with humor, using [&hellip;]
- [Anandi Marketing Rebrands Hyderabad Franchise as Mumbai Spartans](https://customerengagement.net/anandi-marketing-mumbai-spartans-rebrand/): Anandi Marketing takes over the Hyderabad franchise and rebrands the team as Mumbai Spartans, unveiling a bold new identity focused on performance, fan engagement, and grassroots development. In a strategic move signaling its growing influence in sports marketing, Anandi Marketing has officially taken over the Hyderabad franchise and rebranded the team as the&nbsp;Mumbai Spartans. The acquisition marks a major step for the company as it aims to strengthen its presence in India’s dynamic sports and entertainment landscape. The new identity — Mumbai Spartans — reflects a bold and competitive spirit synonymous with Mumbai’s vibrant energy and resilience. Anandi Marketing stated that [&hellip;]
- [EBG Group Appoints Mrunal Thakur as Brand Ambassador for Carlton Wellness](https://customerengagement.net/ebg-group-mrunal-thakur-carlton-wellness-brand-ambassador/): EBG Group names Bollywood actress Mrunal Thakur as Brand Ambassador for Carlton Wellness, effective FY 2025–26, to drive expansion with brand films, digital campaigns, and a ₹250 crore revenue goal by FY27. EBG Group has named Bollywood actress Mrunal Thakur as the Brand Ambassador for its wellness brand, Carlton Wellness, in a strategic move to amplify its growth trajectory. The partnership aims to leverage Thakur&#8217;s rising popularity and wellness advocacy to drive brand visibility and consumer engagement across India. Carlton Wellness, known for its premium range of health supplements, immunity boosters, and nutritional products, seeks to capitalize on the booming wellness [&hellip;]
- [Ayekart Appoints Sumit Aggarwal as Head of International Markets](https://customerengagement.net/ayekart-sumit-aggarwal-head-international-markets/): Ayekart strengthens global expansion by appointing Sumit Aggarwal as Head – International Markets, focusing on cross-border trade, market entry strategies, and partnerships in APAC, MENA, and Europe. Ayekart, a leading fintech platform revolutionizing B2B commerce and digital payments for SMEs, has appointed Sumit Aggarwal as Head of International Markets. This strategic hire underscores Ayekart&#8217;s aggressive push into global expansion amid rising demand for seamless cross-border trade solutions. Aggarwal brings over 15 years of experience in international business development, with a proven track record at companies like Razorpay and Paytm, where he scaled operations across Southeast Asia and the Middle East. In [&hellip;]
- [Neeraj Chopra Launches Vel Sports Athlete Management Firm](https://customerengagement.net/neeraj-chopra-vel-sports-launch/): Olympic champion Neeraj Chopra launches Vel Sports, a new athlete management firm offering training, sponsorships, and global exposure to nurture India&#8217;s emerging track and field talents from rural areas. Olympic and World Champion javelin thrower Neeraj Chopra has ventured into sports management by launching Vel Sports, a firm dedicated to nurturing India’s next generation of elite athletes. The initiative reflects Chopra’s commitment to giving back to the sport that propelled him to global stardom, addressing key gaps in professional support for emerging talents. Vel Sports will offer comprehensive services, including personalized training programs, sponsorship negotiations, mental conditioning, and international exposure opportunities. [&hellip;]
- [Ayush Kapoor Joins Theobroma as Chief Marketing Officer](https://customerengagement.net/ayush-kapoor-theobroma-cmo-appointment/): Theobroma appoints Ayush Kapoor as new CMO to drive brand growth, digital innovation, and expansion to 250 stores by FY28, leveraging his 18+ years in FMCG marketing from ITC and Godrej. Theobroma, India&#8217;s beloved artisanal bakery and patisserie chain, has appointed Ayush Kapoor as its Chief Marketing Officer (CMO) to spearhead its next phase of growth. With over 150 outlets across major cities, the brand, known for premium cakes, pastries, and innovative desserts aims to deepen market penetration and elevate consumer experiences under Kapoor&#8217;s leadership. Kapoor brings 18+ years of marketing expertise from leading FMCG and retail giants like ITC, Godrej, [&hellip;]
- [Sony Unveils Akshay Kumar's Second Wheel of Fortune Brand Film](https://customerengagement.net/akshay-kumar-wheel-of-fortune-brand-film/): Sony Pictures Networks India launches the second high-energy brand film for Wheel of Fortune, starring Akshay Kumar in a wit-filled spin-to-win showcase with ₹1 crore prizes and primetime buzz. Sony Pictures Networks India has unveiled the second captivating brand film for Wheel of Fortune, featuring Bollywood superstar Akshay Kumar in a high-energy showcase of wit, luck, and excitement.​ The film builds on the franchise&#8217;s debut success, with Akshay Kumar spinning the iconic wheel amid dazzling studio lights and cheering contestants. Kumar&#8217;s charismatic hosting blends humor and suspense, drawing viewers into the thrill of solving puzzles for life-changing prizes. Directed for maximum engagement, [&hellip;]
- [Creativefuel Powers JioHotstar x Superman: 210M Views in 6 Days](https://customerengagement.net/creativefuel-jiohotstar-superman-digital-launch/): Creativefuel drove JioHotstar&#8217;s Superman digital launch with 12,000+ assets, hitting 210M+ views and 160M+ reach via culture-first memes and AI creators. Discover the viral multi-platform blitz. Creativefuel orchestrated a high-impact, multi-platform digital activation for JioHotstar&#8217;s Superman campaign, generating over 12,000 content assets, 210 million+ views, and reaching 160 million+ people across short-form video and social networks. Executed in a tight six-day window, the agency handled everything from strategy and creative ideation to amplification, embedding the Superman release into organic internet behaviors rather than paid bursts.​ The campaign adopted a culture-first model, tapping meme ecosystems and AI-native creator networks for real-time adaptation [&hellip;]
- [ZEE5 Partners with Ferns N Petals for ‘Saali Mohabbat’ Valentine’s Campaign](https://customerengagement.net/zee5-ferns-n-petals-saali-mohabbat-campaign/): ZEE5 teams up with Ferns N Petals for its Valentine’s Day campaign ‘Saali Mohabbat,’ celebrating unconventional expressions of love through creative gifting and digital storytelling. Streaming platform ZEE5 has joined hands with Ferns N Petals for a special Valentine’s Day initiative titled&nbsp;‘Saali Mohabbat’, a campaign that celebrates love in all its unexpected and humorous forms. The collaboration creatively combines entertainment and gifting, encouraging audiences to go beyond clichés and express affection in authentic, lighthearted ways. Inspired by modern relationships and playful emotions, the campaign builds on ZEE5’s story-driven programming while highlighting Ferns N Petals’ expertise in personalized gifting. Together, they have [&hellip;]
- [Liqvd Asia Wins Woodland’s Digital Mandate to Fuel Adventure Storytelling](https://customerengagement.net/liqvd-asia-woodland-digital-communications-mandate/): Liqvd Asia secures Woodland’s digital communications mandate, handling social media, influencers and storytelling to engage younger explorers with the brand’s rugged legacy.
- [Kurkure’s Prescient Ad Steals Spotlight After India’s T20 World Cup 2026 Glory](https://customerengagement.net/kurkure-india-cricket-win-t20-world-cup-2026-tribute-ad/): Kurkure paid tribute to India’s T20 World Cup 2026 win with a front-page ad claiming it was made a year ago, featuring Jowar Puffs in team colours and poetic lines on national pride.
- [Prashant Kohli Joins Agilitas as Brand Director to Champion Lotto’s Growth](https://customerengagement.net/prashant-kohli-joins-agilitas-brand-director-lotto/): Prashant Kohli, ex-Leo Burnett digital head with credits for Netflix and Apple India, joins Agilitas as Brand Director to scale sportswear brand Lotto amid Virat Kohli-backed expansion.
- [Top Brands Champion Real Change with Women’s Day 2026 Purpose-Driven Campaigns](https://customerengagement.net/top-brands-womens-day-2026-purpose-driven-campaigns-india/): From Tata Consumer’s bias-busting #NoRepeat, Zomato’s delivery partner realities, Pepperfry’s call for rest to Rapido’s women riders and Bijliride’s EV empowerment, top brands marked Women’s Day 2026 with campaigns tackling workplace realities, stereotypes and inclusion.
- [Tata Consumer Products Calls Out Everyday Workplace Bias with #TheNoRepeatCampaign](https://customerengagement.net/tata-consumer-products-no-repeat-workplace-bias-campaign/): Tata Consumer Products’ #TheNoRepeatCampaign uses a mockumentary-style film to spotlight how women often have to repeat ideas to be heard at work, urging organisations to listen fairly the first time.
- [Shruti Tyagi Joins Affinity Global as Director – Marketing to Fuel AdTech Expansion](https://customerengagement.net/shruti-tyagi-joins-affinity-global-director-marketing/): Marketing veteran Shruti Tyagi has been appointed Director – Marketing at Affinity Global, bringing her media expertise to drive the AdTech firm’s growth in privacy-first advertising solutions across global markets.
- [Instamart Turns Samsung Galaxy S26 Ultra Launch into High-Speed Instant Delivery Moment](https://customerengagement.net/instamart-galaxy-s26-ultra-instant-delivery-campaign/): Instamart has partnered with Samsung to turn the Galaxy S26 Ultra launch into an instant delivery event, using a playful digital film to show flagship phones reaching metro customers within minutes.
- [BARC India and Nielsen Unveil BARC | Nielsen ONE Ads for Unified Cross-Screen Ad Measurement](https://customerengagement.net/barc-india-nielsen-one-ads-cross-media-measurement-india/): BARC India and Nielsen have launched BARC | Nielsen ONE Ads, a unified cross-media solution that merges TV and digital data to give advertisers a deduplicated, four-screen view of campaign reach and performance in India.
- [Aramex Taps Logistics Veteran Abbas Panju for GCC-India SVP Role](https://customerengagement.net/aramex-svp-gcc-india-abbas-panju/): Aramex appoints Abbas Panju SVP GCC and India, bringing 20 years experience from UPS to boost strategy, resilience, and growth in high-potential markets. Aramex, a global logistics powerhouse, has named Abbas Panju as Senior Vice President for the GCC and India regions, tasked with steering strategy execution, supply chain fortification, and sustainable expansion. Based in Dubai, Panju&#8217;s appointment comes amid surging demand in these high-potential markets, where e-commerce, trade flows, and infrastructure megaprojects demand resilient operations. Panju packs nearly two decades of cross-continental leadership across Asia, Middle East, and Africa, navigating geopolitical turbulence, economic swings, and disruptions with hybrid models blending [&hellip;]
- [Ogilvy India unleashes funny ads for PhonePe Mutual Funds](https://customerengagement.net/ogilvy-phonepe-mutual-funds-humour-campaign/): Ogilvy India has debuted a light-hearted campaign for PhonePe Mutual Funds, using everyday Indian scenarios to demystify investing for beginners. Anchored on the tagline "Meri Team Hai Na," the ads reassure users that PhonePe's expert squad and tools handle the heavy lifting, so they can invest without stress. Live across TV, digital platforms, social media and OTT, it spotlights features like the CRISP scorecard for fund picks 
- [VinFast India names Anurag Saxena as Deputy CEO](https://customerengagement.net/anurag-saxena-deputy-ceo-vinfast-india/): VinFast India appoints Honda veteran Anurag Saxena as Deputy CEO to lead EV market entry, operations and growth with 23 years auto expertise. VinFast Auto India Pvt Ltd, the Indian arm of Vietnamese electric vehicle manufacturer VinFast, has appointed Anurag Saxena as Deputy CEO to spearhead its market expansion plans. Saxena, with close to 23 years in the automotive industry, steps in to drive operational excellence, innovation and sustainable growth as VinFast ramps up its presence in India&#8217;s competitive EV landscape. The move bolsters the leadership team amid preparations for a full-scale commercial launch of models like VF6 and VF7 SUVs. [&hellip;]
- [Generali Central Insurance reclaims Women’s Day with Happy Women’s Pay push](https://customerengagement.net/generali-central-insurance-happy-womens-pay-campaign/): Generali Central Insurance’s Happy Women’s Pay campaign reframes Women’s Day around equal pay, featuring employee slam poetry vs. symbolic gestures. Generali Central Insurance, the joint venture between Italy’s Generali Group and Central Bank of India, has launched the Happy Women’s Pay campaign to refocus International Women’s Day on equal pay rather than surface-level celebrations. Timed for March 8, the effort critiques typical workplace rituals like flowers, cupcakes and greetings, contrasting them with the persistent gender pay gap where Indian women earn roughly 65% of men&#8217;s wages despite laws mandating parity. The central film, crafted by TBWA-Lintas, stars 18 women employees delivering [&hellip;]
- [Edelweiss MF Women’s Day campaign spotlights women as investing powerhouse](https://customerengagement.net/edelweiss-mf-womens-day-campaign-women-investing/): Edelweiss MF’s Women’s Day digital campaign celebrates women as finance’s fastest-growing force, pushing SIPs and investing for wealth creation. Edelweiss Mutual Fund has rolled out a digital campaign for International Women’s Day, positioning women as the fastest-growing segment in India’s financial markets. The initiative highlights how women are entering mutual funds, equities, insurance and banking at an accelerated pace, often starting young and committing to regular investments like SIPs for sustained wealth building. Running across YouTube, Instagram and LinkedIn, the video wraps with a bold call: the biggest trend in finance is women themselves.​ Data backs the narrative, showing women opening [&hellip;]
- [Ashok Leyland teams up with CSK as official IPL sponsor for 2026](https://customerengagement.net/ashok-leyland-csk-official-sponsor-ipl/): Ashok Leyland partners with CSK as official sponsor for IPL 2026, branding on new jerseys alongside Etihad and Vi in key sponsorship shift Ashok Leyland, India&#8217;s leading commercial vehicle maker, has entered into an official sponsorship partnership with Chennai Super Kings (CSK) for the 2026 IPL season and beyond. The Hinduja Group flagship company steps in as a prominent sponsor, featuring its branding on the team&#8217;s new yellow jerseys, marking a fresh alliance with the five-time IPL winners. This move replaces Gulf Oil in a key sponsorship slot, continuing Ashok Leyland&#8217;s long-standing ties to CSK from the Aircel era. The partnership [&hellip;]
- [Samsung Ads India elevates Nishit Kanchan to GM and Head of Revenue](https://customerengagement.net/samsung-ads-nishit-kanchan-gm-revenue-head/): Samsung Ads promotes Nishit Kanchan to GM &amp; Head of Revenue India, focusing on CTV growth, ACR tech and full P&amp;L in digital ad expansion. Samsung Ads India has promoted Nishit Kanchan to General Manager and Head of Revenue, a key leadership move to accelerate growth in the connected TV (CTV) advertising space. In this expanded role, Kanchan oversees the full profit and loss (P&amp;L) operations, including revenue strategies, sales teams, marketing efforts, product development and technology integrations across the country. The promotion comes after nearly four and a half years with the company, where he previously built the national sales [&hellip;]
- [Greaves Electric Mobility hires Pranesh Urs as Head of Marketing](https://customerengagement.net/greaves-electric-mobility-pranesh-urs-head-marketing/): Greaves Electric Mobility appoints Pranesh Urs, ex-Ather VP, as Head of Marketing to drive Ampere, Ele and Eltra brands in EV market push. Greaves Electric Mobility (GEML), a key player in India&#8217;s electric vehicle space, has brought on Pranesh Urs as Head of Marketing to steer its brand growth amid rising EV demand. Urs, who reports directly to Managing Director and CFO Vikas Singh, will focus on boosting visibility for GEML&#8217;s flagship brands: Ampere electric two-wheelers, Ele three-wheelers, and Eltra commercial vehicles. His mandate includes crafting integrated campaigns that highlight practical, everyday electric mobility solutions for urban and rural users alike. [&hellip;]
- [Estée Lauder to take full control of Forest Essentials in major India beauty push](https://customerengagement.net/estee-lauder-acquires-forest-essentials-full-stake/): Estée Lauder acquires full stake in Forest Essentials, boosting Ayurvedic luxury beauty in India with global expansion plans by late 2026. The Estée Lauder Companies has agreed to acquire the remaining stake in Forest Essentials, the popular Indian luxury Ayurvedic skincare brand, achieving 100% ownership after an 18-year partnership. The deal, announced recently, follows Estée Lauder&#8217;s initial minority investment in 2008 and a hike to 49% in 2020, with closure expected in the second half of 2026 pending regulatory nods. Financial terms remain under wraps, but it underscores the US beauty giant&#8217;s deepening commitment to India&#8217;s booming prestige beauty sector. Forest [&hellip;]
- [Vi joins CSK as official communications partner for next 3 IPL seasons](https://customerengagement.net/vi-csk-official-communications-partner-3-seasons/): Vi partners with CSK as official communications sponsor for 3 IPL seasons, offering fans meets, tickets and merch while logo features on jerseys. Vodafone Idea, known as Vi, has signed a three-year deal to become the official communications partner for Chennai Super Kings (CSK), the five-time IPL champions, starting with the 2026 season. This partnership positions Vi&#8217;s logo prominently on the leading leg of CSK players&#8217; trousers, giving the telecom giant massive exposure to millions of fans during matches on TV, streaming and in stadiums. Beyond branding, the collaboration promises exciting perks for Vi customers and CSK supporters, including exclusive meet-and-greet [&hellip;]
- [Karnataka set to ban social media for children under 16: What the new rule could mean](https://customerengagement.net/karnataka-social-media-ban-children-under-16/): Karnataka plans to ban social media for children under 16 to curb addiction and protect mental health, raising big questions on safety, rights and enforcement. Karnataka is moving ahead with a plan to ban social media use for children below 16, in a move the state government says is aimed at protecting young minds from the harmful effects of excessive screen time and online content. Chief Minister Siddaramaiah announced the proposal while presenting the 2026–27 state Budget, linking it to growing worries over addiction, mental health and falling attention spans among school-going children. Under the planned framework, children younger than 16 [&hellip;]
- [Meet the Jury: Dr. Mir Damoon Mir, Chief Creative Officer &amp; Head of Strategy, Zigma8 (Dubai)](https://customerengagement.net/acef-15th-global-awards-jury-dr-mir-damoon-mir-zigma8-dubai/): Dr. Mir Damoon Mir, Chief Creative Officer at Zigma8 Dubai, joins the ACEF 15th Global Customer Engagement Awards jury, bringing two decades of digital strategy and transformation expertise. Viewpoint: Customer engagement has moved from messaging to meaning. Today, brands don’t compete for attention, they compete for permission to be part of people’s lives.&#8220;In my view, excellence in engagement is not defined by reach, impressions, or even interaction rates. It is defined by relevance, continuity, and trust. The best work creates real value, fits naturally into the customer’s journey, and builds a relationship over time rather than chasing short-term reactions.&#8221; When I [&hellip;]
- [Amazon India's Shikha Sharma Joins ACEF 15th Global Customer Engagement Summit Jury](https://customerengagement.net/acef-15th-summit-shikha-sharma-amazon-india-jury/): Shikha Sharma, Country Leader at Amazon India for Customer Trust and Brand Protection, joins the ACEF 15th Global Customer Engagement Summit jury panel representing innovation and marketplace integrity. Strengthening its jury panel, the awards welcome Ms. Shikha Sharma, Country Leader –  Customer Trust, Brand Protection and External Relations  at Amazon India. She joins an eminent global panel representing India, Sri Lanka, Dubai, Italy, Thailand, and the USA to evaluate outstanding work across innovation, creativity, effectiveness, and impact. Shikha has more than 22 years of experience across digital marketing, brand strategy, and public sector leadership. In her current role, she leads initiatives focused on brand protection, fraud [&hellip;]
- [Sony Pictures Networks India Appoints Shruti Aneja as Head of Agency Partnerships](https://customerengagement.net/shruti-aneja-head-agency-partnerships-sony-pictures-india/): Sony Pictures Networks India promotes Shruti Aneja to Head, Agency Partnerships, strengthening ties with media agencies to drive revenue growth across sports and entertainment portfolios. Sony Pictures Networks India has elevated Shruti Aneja to the role of Head, Agency Partnerships, positioning her to fortify relationships with key media agencies amid intensifying competition in sports broadcasting rights and premium content monetization. Aneja steps up from her previous stint within the organizations sales leadership, bringing proven expertise in strategic negotiations, custom solutions, and revenue optimization for marquee properties like Sony Sports Network and Sony Entertainment Television. In this newly created position, Aneja will [&hellip;]
- [Wondrlab Eyes Rs 1,000 Cr Acquisition of Madison World](https://customerengagement.net/wondrlab-madison-acquisition-1000-crore-talks/): Wondrlab advances in negotiations to buy Madison World for around Rs 1,000 crore, potentially creating India&#8217;s largest homegrown agency merger and paving path for Wondrlab&#8217;s IPO ambitions. Wondrlab is reportedly nearing a landmark deal to acquire Madison World, the independent advertising powerhouse founded by Sam Balsara, for approximately Rs 1,000 crore, marking what could become the biggest domestic agency consolidation in Indian history. Sources indicate advanced discussions despite parallel interest from global giants like Publicis Groupe and Havas, plus private equity suitors, positioning Wondrlab as the frontrunner for this transformative union. Madison World, established in 1988, commands gross billings near Rs [&hellip;]
- [Coca-Cola Builds Sonic Momentum with Yash’s Bondaaah After Diljit’s Aaah](https://customerengagement.net/coca-cola-yash-bondaaah-diljit-aaah-campaign/): Following Diljit Dosanjh’s viral aaah, Coca-Cola deploys Yash for Bondaaah campaign, crafting regional snack rituals into audio hooks for enhanced refreshment recall across India. Coca-Cola is amplifying its innovative sonic branding push in India, transitioning from Diljit Dosanjh’s memorable aaah to Yash’s playful Bondaaah in a fresh campaign extension. Building on Punjabi flair with stretched vocalizations for foods like bhaturaaaah and pizzaaaah, the brand now taps Kannada superstar Yash to celebrate southern snack pairings, specifically the irresistible bonda dunked alongside an ice-cold Coke. The ad captures Yash savoring the crispy bonda’s perfect synergy with Coke’s fizz, elongating Bondaaah into a rhythmic [&hellip;]
- [Talented Introduces mktgstack AI Growth Agency for Founders](https://customerengagement.net/talented-mktgstack-ai-agency-launch/): Talented expands its Grid with mktgstack, an AI-native agency led by Namrata Chawla and Varun Khiatani, focusing on systems beyond campaigns to cut CAC for startups and brands. Talented, the creative powerhouse behind a specialized Grid of agencies, has debuted mktgstack as its latest venture tailored for founders and brand operators seeking growth without traditional ad dependency. Founded by Talented alumni Namrata Chawla and Varun Khiatani, mktgstack operates as an AI-native growth partner, deploying modern playbooks inspired by top internet brands to optimize owned channels, founder narratives, content ecosystems, and continuous asset refinement. Rejecting the campaign-for-every-challenge mindset, mktgstack prioritizes levers like [&hellip;]
- [Ritz Media World Names Neeti Bhargava as Chief Content &amp; Client Solutions Officer](https://customerengagement.net/ritz-media-world-neeti-bhargava-chief-content-client-solutions-officer/): Ritz Media World appoints Neeti Bhargava as Chief Content &amp; Client Solutions Officer, strengthening its integrated content and brand solutions offering across radio, digital, and experiential. Ritz Media World has appointed Neeti Bhargava as Chief Content &amp; Client Solutions Officer, marking a strategic move to deepen its capabilities in integrated content and bespoke brand solutions. In this leadership role, she will spearhead content strategy, creative innovation, and solution design across the company’s portfolio, aligning storytelling with measurable business outcomes for clients. Bhargava is expected to work closely with sales, strategy, and digital teams to craft 360-degree solutions that cut across radio, [&hellip;]
- [AGEasy Enlists Zeenat Aman to Champion Gut Health for Seniors](https://customerengagement.net/ageasy-zeenat-aman-senior-gut-health-ad/): AGEasy features timeless icon Zeenat Aman in latest ad campaign highlighting specialized gut health solutions for seniors, promoting digestive wellness through natural ingredients and daily ease. AGEasy has launched its latest advertising campaign featuring Bollywood legend Zeenat Aman, positioning the veteran actress as the face of senior-focused gut health innovation. The digital and TV push spotlights the brands clinically-backed supplements designed to address age-related digestive challenges like bloating, irregularity, and nutrient absorption issues common among those over 50. The heartfelt ad narrative shows Aman in everyday senior moments—sharing meals with family, morning walks, and quiet reflections—seamlessly incorporating AGEasy into routines for [&hellip;]
- [Metro Brands Welcomes Harshvardhan Chauhan as Chief Marketing Officer](https://customerengagement.net/metro-brands-harshvardhan-chauhan-cmo-appointment/): Metro Brands appoints Harshvardhan Chauhan as CMO to spearhead marketing transformation, leveraging his retail expertise to elevate brands like Mochi, Walkway, and Fila across 700+ stores. Metro Brands, India&#8217;s premier footwear retailer, has onboarded Harshvardhan Chauhan as Chief Marketing Officer to drive its ambitious growth in the competitive retail landscape. Chauhan joins with over 15 years of experience from leading consumer brands, including senior roles at Bata India and Flipkart, where he honed strategies blending digital innovation with omnichannel retail excellence. In his new role, Chauhan will oversee marketing for flagship brands like Mochi, Walkway, and licensed properties such as Fila, [&hellip;]
- [Canva Appoints Nirmal Govind Chief Algorithms Officer](https://customerengagement.net/canva-nirmal-govind-chief-algorithms-officer/): Canva strengthens AI leadership by naming Nirmal Govind as Chief Algorithms Officer, driving advanced visual AI innovations for its 170 million+ global creators and enterprise users. Canva has appointed Nirmal Govind as Chief Algorithms Officer to spearhead its next-generation AI and machine learning initiatives, positioning the design platform at the forefront of visual intelligence. Govind joins from senior roles in AI research at leading tech firms, bringing expertise in generative models, computer vision, and scalable ML systems that power Magic Studio&#8217;s suite of intelligent tools. In this newly created role, Govind will oversee algorithm development for features like background removal, auto-layouts, [&hellip;]
- [Tonic Worldwide Rolls Out Groth AI-Driven Marketing Intelligence Platform](https://customerengagement.net/tonic-worldwide-groth-ai-platform-launch/): Tonic Worldwide debuts Groth, an AI-powered platform unifying market signals, creative audits, brand discovery, and attribution data to deliver actionable insights for growth marketers. Tonic Worldwide has unveiled Groth, a comprehensive AI marketing intelligence platform designed to streamline fragmented data sources into unified, actionable intelligence for modern marketers. Structured across four core modules, Groth tackles pain points in trend tracking, content optimization, ad performance, and cross-channel attribution, blending machine learning pattern recognition with human strategic oversight. Groth.Signals monitors category shifts, competitor maneuvers, and audience queries through real-time scanning, generating monthly briefs with precise recommendations. Groth.Discover maps visibility across SEO, AEO, and [&hellip;]
- [Euler Motors Promotes Pallavi Arora to Marketing AVP Role](https://customerengagement.net/euler-motors-pallavi-arora-avp-marketing/): Euler Motors advances Pallavi Arora to Associate Vice President of Marketing, harnessing her EV sector expertise to fuel growth strategies for sustainable last-mile delivery solutions. Euler Motors has elevated Pallavi Arora to Associate Vice President of Marketing, reinforcing its leadership in Indias electric vehicle landscape for commercial fleets. Arora steps up from her prior role within the company, bringing proven success in driving brand visibility and customer acquisition for electric three-wheelers and cargo solutions amid the nations green mobility push. In her expanded capacity, Arora will spearhead integrated marketing initiatives, spanning digital campaigns, B2B partnerships, and experiential activations. Focus areas include [&hellip;]
- [FTA Global Bags Digital Marketing Mandate for Apex Group](https://customerengagement.net/fta-global-apex-group-digital-mandate/): FTA Global secures digital marketing mandate for Apex Group, delivering SEO, paid campaigns, and website optimization to boost visibility in AI-driven financial services markets worldwide. FTA Global, a performance-driven marketing firm, has won the digital marketing mandate for Apex Group, a leading global financial services provider specializing in fund administration and regulatory solutions. Selected through a competitive pitch, the one-year engagement encompasses SEO, paid marketing, and website maintenance to enhance Apex Groups digital presence amid evolving AI search landscapes.​ FTA Global will deploy its Team-as-a-Subscription model, embedding dedicated specialists into Apex Groups workflows for real-time execution. Focus areas include strengthening organic [&hellip;]
- [Mamaearth Transforms Badman Gulshan Grover into Balm Man Hero](https://customerengagement.net/mamaearth-balm-man-gulshan-grover-campaign/): Mamaearth flips the script on Gulshan Grovers Badman persona with cheeky balm campaign, showcasing rapid relief for headaches, colds, and muscle pain through fun transformation narrative. Mamaearth has launched a playful campaign featuring Bollywoods iconic Badman Gulshan Grover, reimagining him as Balm Man to highlight its new pain relief balm. The digital film starts with Grovers menacing character terrorizing a neighborhood, only to suffer a headache that halts his villainy. A quick application of Mamaearths natural balm delivers instant relief, morphing him into a gentle Balm Man spreading comfort instead of chaos. This cheeky narrative contrasts Grovers tough-guy image with the [&hellip;]
- [BCG Deepens OpenAI Collaboration Through Frontier Alliance Expansion](https://customerengagement.net/bcg-openai-frontier-alliance-partnership-expansion/): BCG and OpenAI extend partnership via OpenAI Frontier Alliance, empowering enterprises with frontier AI models to tackle complex challenges in drug discovery, code generation, and process automation. Boston Consulting Group and OpenAI have broadened their strategic alliance by integrating into the OpenAI Frontier Alliance, a coalition accelerating enterprise adoption of cutting-edge AI technologies. This expansion equips BCG clients across industries with privileged access to OpenAIs most advanced models, including o1 and upcoming releases, fostering breakthroughs in high-stakes applications like scientific research and software development.​ Launched to bridge research and real-world deployment, the Frontier Alliance connects OpenAI with elite partners like BCG, [&hellip;]
- [Fixderma Spotlights Everyday Sun Protection in Launching SPF 50+ Campaign](https://customerengagement.net/fixderma-spf50-daily-sun-care-ad-campaign/): Fixderma emphasizes daily SPF 50+ application through new ad campaign, showcasing broad-spectrum defense against UVA/UVB rays for urban lifestyles with non-greasy, fast-absorbing formulas. Fixderma has rolled out a new advertising campaign centered on its SPF 50+ sunscreen, underscoring the critical need for consistent daily sun protection amid rising urban pollution and screen exposure. The digital-first push targets millennials and professionals with messaging around seamless integration into morning routines, highlighting zero white cast and matte finishes suitable for Indian skin tones. The lead ad film depicts a bustling city dweller navigating commutes, meetings, and errands, applying Fixderma SPF 50+ effortlessly before stepping [&hellip;]
- [Animal Planet Ignites Wildlife Adventure at Bengaluru Mall with Enter the Wild](https://customerengagement.net/animal-planet-enter-the-wild-bengaluru-mall-activation/): Animal Planet transforms Orion Mall in Bengaluru into Enter the Wild experiential zone, blending AR jungle treks, animal encounters, and conservation talks to engage families in nature discovery. Animal Planet has launched Enter the Wild, an immersive activation at Bengaluru&#8217;s Orion Mall, transporting visitors into untamed ecosystems through interactive wildlife experiences. Running through weekend evenings, the setup features life-size jungle installations where families scan QR codes for augmented reality animal safaris, tracking tigers prowling through virtual canopies and elephants grazing nearby. Central attractions include touch-free VR pods simulating Amazon treks and African savannah chases, alongside photo zones with animatronic leopards and [&hellip;]
- [InstaMoney Unveils Apka Superdost Campaign for Instant Loans](https://customerengagement.net/instamoney-apka-superdost-instant-loans-campaign/): InstaMoney launches Apka Superdost digital campaign positioning instant loans as a reliable friend for urgent needs, targeting young professionals with quick approvals and zero paperwork. InstaMoney, a rising fintech player in Indias digital lending space, has rolled out its Apka Superdost campaign to reframe instant personal loans as an accessible everyday ally. The multi-platform initiative uses relatable scenarios of sudden expenses like medical emergencies, bike repairs, or festival shopping to showcase loan disbursals in under 10 minutes via app-based UPI verification. The campaign film features a young professional facing a midnight crisis, summoning InstaMoney as his superdost who swoops in with [&hellip;]
- [Shriram Finance Unveils Shri Aarambh Loans Campaign Targeting Truckers](https://customerengagement.net/shriram-finance-shri-aarambh-loans-truckers-campaign/): Shriram Finance introduces Shri Aarambh Loans through dedicated campaign, offering tailored financing for truck drivers to acquire vehicles and kickstart businesses with flexible terms and quick approvals. Shriram Finance has launched the Shri Aarambh Loans campaign, specifically crafted to empower truckers and fleet operators in India&#8217;s robust logistics sector. This initiative provides accessible financing for new and used commercial vehicles, addressing key barriers like high down payments and stringent collateral requirements that often sideline small entrepreneurs. The campaign showcases simplified loan processes with doorstep documentation, rapid disbursals within 48 hours, and customized EMIs aligned to monthly cash flows from freight hauls. [&hellip;]
- [Microsoft Names Asha Sharma as EVP and CEO of Gaming Division](https://customerengagement.net/microsoft-asha-sharma-evp-ceo-gaming/): Microsoft promotes Asha Sharma to Executive Vice President and CEO of Microsoft Gaming, leveraging her cloud and India leadership to steer Xbox, Activision Blizzard, and global gaming growth. Microsoft has elevated Asha Sharma to Executive Vice President and Chief Executive Officer of Microsoft Gaming, positioning her to lead the companys expansive gaming ecosystem including Xbox, Activision Blizzard, and Game Pass amid intensifying industry competition. Sharma transitions from her role as Corporate Vice President of Microsoft India and South Asia, bringing proven expertise in scaling cloud infrastructure and emerging market strategies to the $200 billion gaming sector. In her new global role, [&hellip;]
- [Jivraj9 Instant Tea Premix Shines in Fresh TVC with Neena Gupta](https://customerengagement.net/jivraj9-tvc-neena-gupta-instant-tea-premix/): Jivraj9 rolls out third TVC with Neena Gupta highlighting 30-second Instant Tea Premix for authentic homemade chai taste anywhere, anytime, targeting busy households nationwide. Jivraj9 has launched its third television commercial spotlighting the effortless convenience of its Instant Tea Premix, featuring brand ambassador Neena Gupta. Released mid-February 2026, the ad captures a quintessential Indian household scene where three generations return exhausted from shopping, collapsing on the sofa amid the familiar dilemma of brewing chai. Neena Gupta swiftly intervenes, presenting Jivraj9 Premix as the ideal solution. The narrative demonstrates its simplicity: cut open a sachet, mix with hot water, and savor in [&hellip;]
- [Aurelia Unveils #HameshaTrending Campaign Featuring Ananya Panday for SS26](https://customerengagement.net/aurelia-hameshatrending-campaign-ananya-panday-ss26/): Aurelia launches Spring Summer 26 collection via #HameshaTrending campaign with Ananya Panday, targeting young women with trendy Indian wear for work, trips, and weddings across 240 stores. Aurelia, a womens ethnic wear brand under Aditya Birla Fashion and Retails TCNS division, has rolled out its Spring Summer 2026 collection through the vibrant #HameshaTrending campaign starring Bollywood actor Ananya Panday. The initiative sharpens Aurelias positioning as the go-to destination for young, fashion-forward women seeking trend-led Indian wear that blends comfort, style, and cultural roots. The campaign film captures girl-gang energy, following friends through makeover marathons, office outings, girls trips, and wedding festivities. [&hellip;]
- [Taboola Appoints Krishan Bhatia as Chief Business Officer](https://customerengagement.net/taboola-krishan-bhatia-chief-business-officer/): Taboola strengthens global leadership by naming Krishan Bhatia as Chief Business Officer, tapping his media and ad tech expertise to accelerate revenue growth and publisher partnerships worldwide. Taboola has appointed Krishan Bhatia as Chief Business Officer to drive its next phase of expansion in the competitive content recommendation and advertising technology space. Bhatia joins with extensive experience from top media firms including Paramount Global, NBCUniversal, and AOL, where he spearheaded digital revenue strategies and audience engagement initiatives. This strategic hire positions Taboola to capitalize on surging demand for AI-powered discovery tools amid fragmented media consumption. In his role, Bhatia will oversee [&hellip;]
- [Fabindia Launches The Song of Spring Campaign for Chikankari Collection](https://customerengagement.net/fabindia-song-of-spring-chikankari-campaign/): Fabindia unveils Spring 2026 campaign The Song of Spring, celebrating Chikankari embroidery with fresh designs across menswear, womenswear, and kidswear in vibrant hues and modern silhouettes. Fabindia has launched its Spring 2026 campaign titled The Song of Spring, spotlighting a refreshed Chikankari collection that reimagines the centuries-old embroidery technique through contemporary lenses. Spanning menswear, womenswear, and kidswear, the range expands beyond traditional pastels to include bold shades like plum, berry, and fuchsia on cotton, crepe, and yarn-dyed fabrics. Designs feature innovative silhouettes such as co-ord sets, tailored vests, resort dresses, saris, and a striking monochrome black-and-white series. Menswear highlights embroidered kurtas [&hellip;]
- [United Breweries Secures Trademark for Iconic Kingfisher Jingle Oo La La La Le O](https://customerengagement.net/united-breweries-kingfisher-jingle-trademark-oo-la-la-la-le-o/): United Breweries gains sound mark registration for Kingfishers legendary Oo La La La Le O jingle, legally protecting the 30-year audio asset across alcoholic and non-alcoholic beverages in India. United Breweries Limited has achieved a milestone by securing sound mark registration for the iconic Kingfisher jingle Oo La La La Le O from Indias Trade Marks Registry. The certificate, effective from January 31, 2025, and sealed on February 5, 2026, grants ten-year protection renewable thereafter for this instrumental melody in continuous use since February 21, 1996. Filed as a multiclass application under Classes 32 and 33, the mark covers beers, non-alcoholic [&hellip;]
- [Havas Life Appoints João Camacho as Chief Creative Officer for India and Middle East](https://customerengagement.net/havas-life-joao-camacho-chief-creative-officer-india-middle-east/): Havas Life bolsters regional leadership by appointing João Camacho as Chief Creative Officer for India and Middle East, leveraging his global healthcare expertise to drive innovative pharma and wellness campaigns. Havas Life has named João Camacho as Chief Creative Officer for India and the Middle East, strengthening its healthcare communications arm in high-growth markets. Camacho brings over two decades of experience from top agencies like McCann Health and TBWA, where he led award-winning campaigns for Pfizer, GSK, and Sanofi. His appointment signals Havas&#8217;s push to integrate creative excellence with scientific storytelling amid rising demand for patient-centric pharma marketing. Based in Mumbai, [&hellip;]
- [Medulla Communications Appoints Anindya Banerjee as Executive Creative Director](https://customerengagement.net/medulla-communications-anindya-banerjee-executive-creative-director/): Medulla Communications strengthens creative leadership by naming Anindya Banerjee as executive creative director, bringing award-winning expertise to drive innovative campaigns for global brands. Medulla Communications has appointed Anindya Banerjee as executive creative director to bolster its creative capabilities amid India&#8217;s dynamic advertising landscape. Banerjee joins the Mumbai-based agency with over 15 years of experience crafting standout campaigns for brands like PepsiCo, Unilever, and Vodafone Idea. His track record includes multiple metal wins at Cannes Lions, One Show, and Effies, showcasing prowess in digital-first storytelling and integrated marketing. In his new role, Banerjee will oversee creative strategy across Medulla&#8217;s portfolio, spanning consumer [&hellip;]
- [Spinny Celebrates 10 Years with ‘The Master’ Campaign Starring Sachin Tendulkar](https://customerengagement.net/spinny-10-years-the-master-campaign-sachin-tendulkar/): Spinny marks a decade in used-car sales with ‘The Master’ campaign, featuring cricket legend Sachin Tendulkar to highlight trust, quality checks, and customer-first innovation in India’s auto market. Spinny, India’s leading used-car platform, commemorates its 10th anniversary with the launch of ‘The Master’ digital campaign, starring cricket icon Sachin Tendulkar. Unveiled to reflect a decade of trust and transformation in the pre-owned vehicle sector, the campaign draws parallels between Tendulkar’s mastery on the field and Spinny’s precision in car evaluation and delivery. The multi-film narrative showcases Tendulkar embodying “The Master,” navigating everyday scenarios that mirror Spinny’s rigorous 200+ point quality checks, [&hellip;]
- [JioHotstar Launches ChatGPT-Powered Voice Search for Seamless Streaming](https://customerengagement.net/jiohotstar-chatgpt-voice-search-integration/): JioHotstar partners with OpenAI to integrate ChatGPT for voice-led content discovery, enabling multilingual natural language searches for personalized recommendations and live sports updates. JioHotstar has revolutionized streaming in India by partnering with OpenAI to embed ChatGPT into its platform, introducing a conversational interface for voice and text-based content discovery. This move transcends traditional keyword searches, allowing users to express moods, contexts, or preferences in natural language across multiple Indian languages.​ The AI-driven feature scans JioHotstar&#8217;s vast library of live and on-demand content, delivering hyper-personalized recommendations instantly. For sports fans, it provides real-time match updates, key highlights, and player stats via simple [&hellip;]
- [Gayan Fernando - Senior Manager - Marketing &amp; Corporate Communication, SDB bank (Sri Lanka) Insights on Leadership Driving Customer Engagement](https://customerengagement.net/gayan-fernando-jury-customer-engagement/): SDB Bank&#8217;s Gayan Fernando joins 15th Global Customer Engagement Awards Jury Panel, emphasizing leadership&#8217;s role in evaluating scalable strategies from diverse global markets. Why is customer engagement now a leadership responsibility rather than a marketing function? In an evolving customer landscape, positive customer engagement will create a long-term relationship with the customer and help convert them into loyal customers and advocates. The most important aspect is that when the leadership team engages with the customer in a more relationship-driven manner, it reflects the organisation’s holistic, customer-driven culture and cascades a message to the rest of the staff. What excites you most [&hellip;]
- [Jury Spotlight: Sujay Ray, Head- CX, Content and Advocacy, L’Oréal India](https://customerengagement.net/sujay-ray-jury-acef-customer-engagement/): Sujay Ray joins 15th ACEF Global Customer Engagement Awards jury, applying expertise in brand transformation, data storytelling, and customer journey orchestration to evaluate impactful campaigns. If customer engagement is the art of turning audiences into advocates, then Sujay Ray is one of its most articulate practitioners — someone who sees engagement not as a tactic, but as a strategic mindset that reshapes how brands operate and grow. Sujay doesn’t just build campaigns. He architects customer-centric ecosystems — weaving human insight, narrative intelligence, and performance thinking into solutions that move both people and business metrics. His work reflects a curious blend of [&hellip;]
- [Pratip Francis, General Manager - Brand Marketing, MRF Tyres Insights on Consistent Engagement Strategies](https://customerengagement.net/pratip-francis-jury-global-customer-engagement/): MRF Tyres&#8217; GM Brand Marketing Pratip Francis joins 15th Global Customer Engagement Awards jury, emphasizing consistent engagement, benchmarking evolution, and learning from innovative campaigns. One belief about customer engagement that every organisation should adopt? Customer engagement must be consistent and persistent. Customers’ attention span is getting continuously crunched in an ever-evolving digital landscape, which is why it is extremely important that once you get to know who your customer is, you engage consistently and persistently. It is not enough anymore to send out an initial “hello” message, and then not engage periodically later on. While persistence is the key, there is [&hellip;]
- [Hershey's Leverages PDA Norms in Fresh Valentine's Campaign](https://customerengagement.net/hersheys-pda-valentines-campaign/): Hershey&#8217;s new Valentine&#8217;s campaign embraces public displays of affection norms, positioning chocolates as the ultimate romantic gesture that celebrates bold love expressions amid modern dating trends. Hershey&#8217;s launches a bold Valentine&#8217;s campaign tapping into evolving public display of affection (PDA) norms, transforming chocolates into symbols of unapologetic romance. The initiative targets Gen Z and millennials who view PDA as authentic self-expression rather than taboo, aligning with social media-driven dating culture. Creative assets feature diverse couples sharing Hershey&#8217;s Kisses and bars during spontaneous park smooches, cinema dates, and cafe embraces, with tagline Love Out Loud with Hershey&#8217;s. Digital films highlight moments where [&hellip;]
- [Meet the Jury: Kunal Luhar, Co-Founder &amp; CEO, 5W1H](https://customerengagement.net/kunal-luhar-acef-global-customer-engagement-awards-jury/): Marketing strategist Kunal Luhar joins the 15th ACEF Global Customer Engagement Awards jury, bringing expertise in growth-led brand strategy, customer-centric engagement, and data-informed decision-making. Kunal, Co-Founder &amp; CEO, 5W1H joins an eminent panel of jury members from India, Sri Lanka, Dubai, Italy, Thailand, and the USA, bringing together diverse global perspectives to evaluate outstanding work based on innovation, creativity, effectiveness, and measurable impact. Kunal Luhar is a marketing and business strategy professional with experience in building growth-led brand initiatives and customer-centric engagement programs. His work reflects a strong focus on aligning consumer insight, strategic planning, and execution excellence to deliver meaningful [&hellip;]
- [Sanchari Chakrabarty Elevated to National Strategy Head at 22feet Tribal Worldwide](https://customerengagement.net/sanchari-chakrabarty-national-strategy-head-22feet/): Sanchari Chakrabarty promoted to National Strategy Head at 22feet Tribal Worldwide in February 2026, advancing from Head of Strategic Planning with 14+ years driving iconic campaigns for Stayfree, Netflix, and Meta. Sanchari Chakrabarty has advanced to National Strategy Head at 22feet Tribal Worldwide, effective February 2026, building on her tenure as Head of Strategic Planning from March 2025 to February 2026. This promotion underscores her rapid rise since joining the DDB Mudra Group agency in February 2025. Her 14-year career spans strategic planning, brand strategy, and integrated communications. Key roles include SVP Strategy at Tilt Brand Solutions (April 2024-March 2025), VP [&hellip;]
- [DigiStreet Wins Branding &amp; Marketing Mandate for SBC Exports' F-Route Fashion Label](https://customerengagement.net/digistreet-f-route-branding-mandate/): DigiStreet secures branding and marketing mandate for SBC Exports&#8217; F-Route, launching &#8220;Uniquely You&#8221; repositioning with refreshed logo and identity celebrating individuality in Indian fashion. New Delhi-based marcom agency DigiStreet Media&nbsp;has won the&nbsp;branding and marketing mandate&nbsp;for&nbsp;SBC Exports Ltd&#8217;s&nbsp;fashion label&nbsp;F-Route, executing a comprehensive brand revamp anchored in the positioning&nbsp;&#8220;Uniquely You&#8221;. The publicly listed textile major with 30+ years expertise selected DigiStreet to transform F-Route&#8217;s identity across digital and physical touchpoints.​ The overhaul features a refreshed logo where the elevated &#8220;U&#8221; emphasizes consumer individuality, complemented by a plus-shaped icon symbolizing F-Route as the perfect style companion. Bold visual elements and a new tagline celebrate [&hellip;]
- [Mariia Golitsyna, Independent Marketing &amp; Business Development Consultant (USA) - Role of technology in shaping modern customer engagement](https://customerengagement.net/mariia-golitsyna-jury-qa-customer-engagement/): Mariia Golitsyna shares her insights on technology&#8217;s enabling role, engagement evolution from broadcasts to experiences, and measurable business impact. Mariia Golitsyna is a seasoned Global B2B Sales and Commercial Growth Expert with over 15 years of experience in shaping high-impact marketing and business development strategies across international markets. Jury Perspective: What role does technology play in shaping modern customer engagement? From my professional experience, technology has reshaped how brands engage with customers, but it has not replaced strategy. Its true role lies in enabling relevance, speed, and consistency at scale. Data, automation, and AI empower organisations to better anticipate customer needs, [&hellip;]
- [Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global](https://customerengagement.net/jayanta-barua-customer-engagement-awards-jury/): Marketing leader Jayanta Barua (30+ years) joins elite global jury for 15th Global Customer Engagement Awards Mumbai 2026, evaluate outstanding work based on innovation, creativity, effectiveness, and measurable impact. Jayant joins an eminent panel of jury members from India, Sri Lanka, Dubai, Italy, Thailand, and the USA, bringing together diverse global perspectives to evaluate outstanding work based on innovation, creativity, effectiveness, and measurable impact. Jayanta Barua is a seasoned marketing and brand leadership professional with more than 3 decades of experience in building strong brands, driving integrated marketing strategies, and shaping meaningful customer engagement across diverse touchpoints. Known for his strategic [&hellip;]
- [Offbeet Media Appoints Abhijeet Rathor as Chief Business Officer](https://customerengagement.net/offbeet-media-abhijeet-rathor-cbo/): Offbeet Media strengthens leadership with Abhijeet Rathor as Chief Business Officer, tasked with driving revenue growth and expanding client partnerships in the performance marketing landscape. Performance marketing agency Offbeet Media has appointed Abhijeet Rathor as Chief Business Officer, bringing strategic revenue expertise to accelerate the agency&#8217;s growth trajectory. Rathor joins at a pivotal moment as Offbeet scales its data-driven solutions for D2C brands, e-commerce platforms, and digital-first enterprises. With extensive experience scaling businesses across digital marketing, ad tech, and client services, Abhijeet will oversee business development, key account management, and P&amp;L optimization. His mandate focuses on forging strategic partnerships, expanding service offerings in performance analytics, [&hellip;]
- [Cars24 Unveils Mature Brand Identity Signaling Long-Term Ownership Evolution](https://customerengagement.net/cars24-brand-identity-refresh-2026/): Cars24 refreshes from bold CARS24 to calmer Cars24 with open circular logo and brighter blue, reflecting shift from transaction platform to trusted car ownership ecosystem ahead of IPO. Cars24 has launched a comprehensive brand identity refresh, evolving from its disruptive&nbsp;CARS24&nbsp;all-caps logo to a more mature&nbsp;Cars24&nbsp;sentence case design that signals trust and continuity. Founded in 2015 to disrupt India&#8217;s opaque used car market, the original bold styling served its high-urgency phase – now the company positions as a lifelong car ownership partner. Central to the redesign is an&nbsp;open circular logo&nbsp;symbolizing ongoing journeys rather than closed transactions – cars change hands, needs evolve, [&hellip;]
- [Creativefuel Secures Social Media &amp; Digital Mandate for Priyagold Biscuits](https://customerengagement.net/creativefuel-priyagold-social-media-mandate/): Creativefuel wins the social media and digital mandate for Priyagold, aiming to amplify the beloved biscuit brand&#8217;s online presence through engaging content, influencer strategies, and performance marketing. Digital-first agency&nbsp;Creativefuel&nbsp;has won the&nbsp;social media and digital mandate&nbsp;for&nbsp;Priyagold, one of India&#8217;s most cherished biscuit brands under the Priyagold Group. This partnership marks a significant step for Priyagold to connect with younger audiences through vibrant digital storytelling and data-driven engagement. Under the mandate, Creativefuel will manage&nbsp;end-to-end digital strategy&nbsp;across Instagram, YouTube, Facebook, and X, including content creation, community management, influencer collaborations, and performance campaigns. The focus will be celebrating Priyagold&#8217;s iconic range – from glucose biscuits [&hellip;]
- [WPP Consolidates Ogilvy, VML &amp; AKQA Into Unified Global Creative Powerhouse](https://customerengagement.net/wpp-ogilvy-vml-akqa-unified-banner/): Tribes Communications announces strategic investment in technology-driven OOH specialist TRIOOH to enhance omni-channel capabilities and deliver integrated media innovation for clients. WPP has unveiled a transformative restructuring, placing Ogilvy, VML, and AKQA under a single global creative agency banner to create advertising&#8217;s most formidable integrated network. This consolidation ends internal rivalry, delivering clients unified access to creative excellence, experience design, PR, and commerce capabilities without agency silos. The new entity combines Ogilvy&#8217;s legendary storytelling heritage, VML&#8217;s digital transformation muscle, and AKQA&#8217;s cutting-edge design innovation under streamlined regional leadership. Operating across 100+ markets, it serves blue-chip clients like IBM, Unilever, and Nestlé with faster campaign velocity [&hellip;]
- [Inessa Createssa: Redefining Customer Engagement Through Strategy &amp; Trust](https://customerengagement.net/inessa-createssa-redefining-customer-engagement-through-strategy-trust/): Marketing strategist Inessa Createssa shares insights on meaningful customer engagement, prioritizing relevance over noise and strategic clarity over complex metrics for the Global Customer Engagement Awards. Inessa Createssa is an internationally recognized marketing strategist specializing in content strategy and personal branding. With more than ten years of professional experience, she advises founders, creatives, and public figures on building influence, visibility, and sustainable brand equity. Her work has received multiple industry awards, including recognition for excellence in personal brand promotion and social media leadership. In parallel with her consulting practice, Inessa maintains an active creator presence, sharing expertise on content, positioning, and [&hellip;]
- [GIVA Launches Glow in Motion: Barkha Singh’s New Jewellery Collection](https://customerengagement.net/giva-glow-in-motion-barkha-singh/): GIVA unveils Glow in Motion, a versatile 18K gold-plated jewellery line with lab-grown diamonds, fronted by Barkha Singh. From ₹999 pieces for everyday shine to 5M+ campaign views. GIVA, India&#8217;s leading D2C jewellery brand, has launched &#8220;Glow in Motion,&#8221; a dynamic collection blending everyday elegance with statement sparkle, fronted by rising star Barkha Singh. The campaign celebrates movement and self-expression through versatile pieces like layered necklaces, fluid bracelets, and motion-inspired earrings crafted in 18K gold plating and lab-grown diamonds.[conversation_history] Barkha Singh embodies the collection&#8217;s free-spirited vibe in a multi-platform rollout across Instagram, YouTube, and GIVA&#8217;s app, featuring dance-infused visuals and user-generated [&hellip;]
- [Suryakumar Yadav Parodies Kachra Seth in Viral EM5 Perfume Campaign](https://customerengagement.net/suryakumar-yadav-em5-perfume-kachra-seth-parody/): India&#8217;s T20 captain Suryakumar Yadav recreates Phir Hera Pheri&#8216;s iconic Kachra Seth in a hilarious ad for House of EM5 perfumes, boosting the D2C brand&#8217;s visibility with pop culture nostalgia. India&#8217;s T20I captain Suryakumar Yadav (SKY) has taken social media by storm with a hilarious parody of Phir Hera Pheri&#8216;s memorable Kachra Seth character to promote House of EM5, the Indore-based D2C perfume brand where he recently invested. In the digital-first ad, SKY encounters founder Shashank Chourey playing a roadside perfume vendor, delivering the cult lines – &#8220;kadak maal hai,&#8221; &#8220;dedh sau rupiya dega,&#8221; and &#8220;mera Samsung ka number le&#8221; – with impeccable comic timing. View this post on [&hellip;]
- [Meet the Jury: Anjali Chugh, Assistant VP, Nuvama Wealth Management Ltd](https://customerengagement.net/anjali-chugh-global-customer-engagement-awards-jury/): Strategic marketing leader Anjali Chugh &#8211; Assistant VP, Nuvama Wealth Management Ltd joins as jury member for the 15th Global Customer Engagement Awards on April 30, 2026 in Mumbai. Anjali Chugh is an accomplished Leader with deep expertise in strategic marketing, customer experience, event strategy, and business growth initiatives. With an extensive track record across leading financial brands and client service environments, she brings a distinctive blend of creative vision and business acumen to modern customer engagement. Throughout her career, Anjali has worked at the intersection of brand storytelling, customer insight, and strategic activation—building brand identities, guiding cross-functional teams, and delivering [&hellip;]
- [Tribes Communications Makes Strategic Investment in TRIOOH OOH Specialist](https://customerengagement.net/tribes-communications-triooh-strategic-investment/): Tribes Communications announces strategic investment in technology-driven OOH specialist TRIOOH to enhance omni-channel capabilities and deliver integrated media innovation for clients. India&#8217;s integrated communications agency Tribes Communications has announced a strategic investment in TRIOOH, a rapidly growing technology-driven out-of-home (OOH) media specialist. This partnership aims to accelerate growth for both organizations while delivering greater scale, innovation, and impact through enhanced omni-channel solutions. ​ The collaboration strengthens Tribes&#8217; leadership in the Indian communications landscape by combining its expertise in brand strategy, media planning, creative, and experiential solutions with TRIOOH&#8217;s advanced OOH execution capabilities and next-generation technology platforms. Clients will benefit from seamless integration of data-driven [&hellip;]
- [KISNA Diamond’s Valentine’s Campaign Celebrates Everyday Love Moments](https://customerengagement.net/kisna-valentines-campaign-everyday-love/): KISNA’s Valentine’s Day campaign spotlights love beyond grand gestures, showcasing authentic, everyday moments that truly define relationships through its signature diamond jewelry. KISNA Diamond, India’s beloved diamond jewelry brand, has launched a heartfelt Valentine’s campaign that redefines romance by focusing on love’s quiet, everyday expressions rather than extravagant displays. Titled&nbsp;&#8220;Love Beyond Grand Gestures&#8221;, the multi-film digital series captures the beauty in small, meaningful moments that strengthen bonds over time. The campaign unfolds through relatable vignettes – a husband quietly fixing his wife’s mangalsutra clasp before work, a partner remembering her favorite snack during a hectic day, or lovers sharing a knowing [&hellip;]
- [Verve Media Bags Social Media Mandate for Rasoi Raga Instant Foods](https://customerengagement.net/verve-media-rasoi-raga-social-media-mandate/): Verve Media wins the social media mandate for Rasoi Raga, aiming to amplify the instant foods brand&#8217;s digital presence through engaging content and community-building strategies. Performance marketing agency&nbsp;Verve Media&nbsp;has secured the social media mandate for&nbsp;Rasoi Raga, the popular instant foods brand from RSPL Group known for its ready-to-eat curries, rice mixes, and authentic Indian flavors. This win strengthens Verve&#8217;s FMCG portfolio following recent mandates like Ghadi Detergent. Under the mandate, Verve Media will handle&nbsp;end-to-end social media strategy, including content creation, community management, influencer partnerships, and performance-driven campaigns across Instagram, Facebook, YouTube, and X. The focus will be on celebrating Rasoi Raga&#8217;s [&hellip;]
- [Aneek Das Joins Ogilvy as Senior Strategy Director](https://customerengagement.net/aneek-das-senior-strategy-director-ogilvy/): Brand strategist Aneek Das joins Ogilvy as Senior Strategy Director, bringing 8+ years of APAC experience in brand, social, and media strategy to drive client growth. Brand and creative strategist Aneek Das has joined Ogilvy as Senior Strategy Director, bolstering the agency&#8217;s planning capabilities with his 8+ years of experience across Asia Pacific markets. Specializing in the full spectrum of brand, social, and media strategy, Aneek will lead integrated planning for key clients, focusing on data-driven insights and innovative storytelling.​ Aneek&#8217;s career highlights include crafting strategies that bridge consumer behavior with business outcomes in diverse APAC contexts, from digital-first campaigns to cultural resonance in emerging [&hellip;]
- [Roma Das Joins McCann (Indonesia) as Managing Director Bringing 18+ Years of Expertise](https://customerengagement.net/roma-das-managing-director-mccann/): Advertising veteran Roma Das, joins McCann (Indonesia) as Managing Director to drive business growth and innovative campaigns. Advertising leader Roma Das has joined McCann (Indonesia) as Managing Director, bringing over 18 years of experience building brands across India, Africa, and Indonesia. Previously Head of Business at McCann Indonesia, Roma now strengthens McCann&#8217;s Indonesia operations with her proven track record in digital innovation and network leadership. Roma&#8217;s career spans championing new brand categories, creating business opportunities, and leading country operations for global agencies. Her expertise in advertising, communications, and digital strategies positions her to fuel McCann&#8217;s client growth. At McCann Indonesia, she led creative business operations, [&hellip;]
- [Underneat Launches 'Underwoman' Campaign Featuring Kusha Kapila](https://customerengagement.net/underneat-underwoman-campaign-kusha-kapila/): Underneat unveils bold &#8216;Underwoman&#8217; campaign with co-founder Kusha Kapila as superhero solving wardrobe woes, transforming innerwear guilt into confident style freedom. Underneat, India’s mass-premium innerwear brand co-founded by creator&nbsp;Kusha Kapila&nbsp;and fashion veteran&nbsp;Vimarsh Razdan, has launched the innovative&nbsp;&#8216;Underwoman&#8217;&nbsp;campaign – a cinematic universe where clothes battle daily drama. The multi-film series humorously depicts a &#8220;cupboard world&#8221; of living garments, with Kusha as Underwoman swooping in to solve real innerwear struggles like supporting backless outfits. In the debut film &#8216;Kavya’s Backless Dress&#8217;, a tearful dress dreams of Bangkok adventures but fears slipping out. Comedian&nbsp;Srishti Dixit&nbsp;voices The Hat as closet compere, while Underwoman delivers the [&hellip;]
- [INNOCEAN Renews Global Media Mandate with Havas for Hyundai, Kia, Genesis](https://customerengagement.net/innocean-havas-media-renewal-hyundai-kia-genesis/): INNOCEAN extends partnership with Havas Media Network for Hyundai, Kia, and Genesis brands across Europe, Middle East, APAC, and Latin America following internal review. Hyundai Motor Group&#8217;s marketing arm&nbsp;INNOCEAN&nbsp;has renewed its global media mandate with&nbsp;Havas Media Network, solidifying a longstanding partnership for the Hyundai, Kia, and Genesis brands. The renewed agreement covers media strategy, planning, and buying across Europe, Middle East, Asia Pacific, and Latin America. Managed through INNOCEAN’s hubs in Seoul, Frankfurt, Dubai, New Delhi, and Jakarta, the mandate follows a rigorous internal review process led by INNOCEAN on behalf of Hyundai Motor Group stakeholders. This extension builds on prior [&hellip;]
- [Thums Up Launches 'Taste the Thunder' Anthem with Hanumankind &amp; Vishal Dadlani](https://customerengagement.net/thums-up-taste-the-thunder-anthem-hanumankind-vishal-dadlani/): Thums Up unveils high-octane &#8216;Taste the Thunder&#8217; anthem featuring Hanumankind and Vishal Dadlani, capturing the brand&#8217;s toofani spirit with &#8220;Aaj Kuch Toofani Karte Hain&#8221;. Coca-Cola India&#8217;s iconic brand Thums Up has dropped a pulsating new brand anthem &#8216;Taste the Thunder&#8217;, bringing together rapper Hanumankind and music powerhouse Vishal Dadlani in a collaboration that embodies raw energy and youthful rebellion. Conceptualized by WPP Ogilvy and produced with Universal Music Group, the track revolves around the infectious hook &#8220;Aaj Kuch Toofani Karte Hain&#8221;, blending Hindi lyrics by Varun Grover, composition by Sushin Shyam, and Hanumankind&#8217;s gritty English rap. Directed by Bijoy Shetty, the music video features cricketers Suryakumar Yadav [&hellip;]
- [Xpheno Appoints Tanvi Kanani as Head of Content to Drive Brand Storytelling](https://customerengagement.net/tanvi-kanani-head-of-content-xpheno/): Xpheno strengthens its leadership with Tanvi Kanani as Head of Content, tasked with elevating content strategy, brand narrative, and thought leadership in the staffing sector. Xpheno, a leading specialist staffing solutions provider, has appointed Tanvi Kanani as Head of Content, bringing fresh energy to its marketing and communications strategy. In this pivotal role, Tanvi will spearhead content strategy, brand storytelling, and thought leadership initiatives, amplifying Xpheno’s voice in the competitive talent acquisition landscape. With her proven expertise in crafting compelling narratives and driving audience engagement, Tanvi joins at a time when Xpheno is scaling its IT staffing, engineering services, and direct hire offerings [&hellip;]
- [ThinkROI Bags RSPL Group’s Digital Mandate for Ghadi Detergent Portfolio](https://customerengagement.net/thinkroi-wins-rspl-group-digital-mandate-ghadi-detergent/): ThinkROI secures the digital media mandate for RSPL Group’s Ghadi laundry and detergent brands, strengthening its FMCG portfolio with performance-driven marketing solutions. Performance marketing agency&nbsp;ThinkROI&nbsp;has announced that it has won the&nbsp;digital media mandate for RSPL Group’s Ghadi laundry and detergent portfolio, one of India’s most trusted household brands. The association aims to strengthen Ghadi’s digital presence and drive higher consumer engagement across online platforms. Under this mandate, ThinkROI will manage&nbsp;end-to-end digital media strategy, including performance marketing, social media campaigns, and digital analytics. The agency’s focus will be on enhancing Ghadi’s reach across digital-first consumers, driving awareness and conversion through data-led marketing [&hellip;]
- [Union Budget 2026: Fueling Startups and Deep Tech Innovation in India](https://customerengagement.net/union-budget-2026-startups-deep-tech-impact/): Explore how India&#8217;s Union Budget 2026 empowers startups with INR 10,000 Cr funding and deep tech via Semiconductor Mission 2.0, driving self-reliance in AI, biotech, and quantum technologies. India&#8217;s Union Budget 2026-27 marks a pivotal shift toward nurturing homegrown innovation, with robust measures for startups and deep tech sectors amid global funding uncertainties. Finance Minister Nirmala Sitharaman announced INR 10,000 crore in dedicated equity funding for early-stage startups and tech-focused MSMEs, directly tackling the ongoing funding winter that has strained entrepreneurs since 2022. This infusion, complemented by a INR 2,000 crore top-up to the Self-Reliant India Fund, aims to bridge capital [&hellip;]
- [Devyani International Appoints Manish Dawar as President and CEO Effective April 2026](https://customerengagement.net/devyani-international-manish-dawar-ceo-appointment/): Devyani International elevates CFO Manish Dawar to President &amp; CEO from April 1, 2026, succeeding Virag Joshi amid Sapphire Foods merger and QSR growth plans. Devyani International Limited (DIL), operator of KFC and Pizza Hut in India, has named Manish Dawar as President and CEO effective April 1, 2026. Dawar, currently CFO and Whole-time Director since 2021, succeeds Virag Joshi, who will transition to Non-Executive Director after superannuation. With over 30 years of experience from HUL, Reebok, Reckitt, Vedanta, and Vodafone, Dawar has driven DIL&#8217;s public listing, Thailand acquisition, Biryani by Kilo turnaround, and the proposed Sapphire Foods merger. He will [&hellip;]
- [Marico Acquires 60% Stake in Cosmix for ₹226 Crore to Strengthen Wellness Portfolio](https://customerengagement.net/marico-acquires-60-percent-stake-in-cosmix/): Marico acquires a 60% stake in health and wellness brand Cosmix for ₹226 crore ($25 million), with an option to buy the remaining 40% after FY2029, expanding its presence in the nutrition segment. Marico Ltd, one of India’s leading FMCG companies, has announced the acquisition of a 60% stake in health and wellness brand&nbsp;Cosmix&nbsp;for ₹226 crore ($25 million). The move marks a significant step in Marico’s strategy to expand its footprint in the fast-growing nutrition and wellness segment. Founded in 2019 by&nbsp;Arjun Vaidya and his team, Cosmix is known for its range of plant-based health mixes designed to support immunity, gut [&hellip;]
- [Nestlé India Celebrates 50 Years of MAGGI with Commemorative Postal Stamp](https://customerengagement.net/nestle-india-maggi-50-years-postal-stamp/): Nestlé India honors 50 years of MAGGI with a special postal stamp titled &#8220;50 Years of Togetherness,&#8221; celebrating the brand&#8217;s enduring warmth, comfort, and connections in Indian households. Nestlé India has unveiled a commemorative postal stamp marking 50 years of MAGGI in the country, a heartfelt tribute to the brand&#8217;s iconic journey since its launch in 1975. The “50 Years of Togetherness” stamp beautifully captures the warmth, comfort, and deep connections that MAGGI has fostered across Indian tables for generations. From quick noodle fixes for kids&#8217; after-school snacks to family meals during rainy evenings, MAGGI has become synonymous with moments of [&hellip;]
- [Kotak Mahindra Bank Unleashes Infinity Metal Debit Card Blitz on XL DOOH](https://customerengagement.net/kotak-infinity-metal-debit-card-dooh-campaign/): XL DOOH, Eyetalk Media Ventures&#8217; premium network, powers Kotak Mahindra Bank&#8217;s Infinity Metal Debit Card OOH campaign across Delhi and Gurugram screens, targeting affluent commuters. Kotak Mahindra Bank launched a high-impact digital out-of-home (DOOH) campaign for its Infinity Metal Debit Card across the XL DOOH network in Delhi and Gurugram, targeting affluent professionals amid peak urban commute hours. The visually striking creatives dominate premium screens at malls, airports, metro stations, and highways, showcasing the card&#8217;s sleek stainless steel construction, lifetime validity, and exclusive perks like lounge access, golf privileges, and accelerated rewards on luxury spends. The Infinity Metal Debit Card caters [&hellip;]
- [Instamart Welcomes Calvin Klein with Bold Cheeky OOH Activation](https://customerengagement.net/instamart-calvin-klein-cheeky-ooh-launch/): Instamart announces Calvin Klein&#8217;s exclusive entry on its platform through playful OOH campaigns featuring cheeky underwear billboards and 10-minute delivery promises for Valentine&#8217;s gifting. Instamart, Swiggy&#8217;s ultra-fast commerce platform, announced Calvin Klein&#8217;s official entry onto its service with a daring outdoor campaign that puts the brand&#8217;s iconic underwear front and center. Launched across Mumbai, Delhi, and Bangalore&#8217;s high-traffic zones, the OOH execution features massive billboards where CK&#8217;s signature waistband peeks provocatively from jeans, paired with cheeky taglines like &#8220;10 minutes to your underwear drawer&#8221; and &#8220;Instamart: Calvin Klein in 10, not tomorrow.&#8221; The campaign celebrates CK&#8217;s full range availability—from classic cotton [&hellip;]
- [BigTrunk Communications appoints Santosh Pawar as Senior Vice President – Business](https://customerengagement.net/bigtrunk-santosh-pawar-svp-business-appointment/): BigTrunk Communications appoints media and client services veteran Santosh Pawar as Senior Vice President – Business, strengthening integrated solutions for India&#8217;s dynamic brand landscape. BigTrunk Communications, the integrated marketing powerhouse behind brands like Urban Company and Mamaearth, strengthened its leadership ranks by appointing Santosh Pawar as Senior Vice President – Business on February 5, 2026. Pawar joins to drive client acquisition, revenue growth, and strategic partnerships across digital, experiential, and performance marketing verticals, fueling the agency&#8217;s ambitious expansion amid India&#8217;s Rs 1 lakh crore ad market boom. With over 18 years spanning media agencies like GroupM, Dentsu, and IPG Mediabrands, Pawar [&hellip;]
- [GIVA’s 3D Valentine’s Billboard Makes Jewellery Gifts Jump Off the Street](https://customerengagement.net/giva-3d-billboard-valentines-gifting-campaign/): GIVA rolls out an eye-catching 3D billboard for Valentine’s Day, showcasing shimmering jewellery and turning everyday streets into an immersive gifting moment for couples. The Valentine’s campaign centres on a larger‑than‑life 3D billboard where an illuminated GIVA jewellery box appears to slide out of the frame, with rings, pendants, and bracelets seemingly floating toward viewers. The illusion is designed to mimic that magical moment when a gift is revealed, turning a simple street glance into an emotional unboxing experience. Positioned in a high‑traffic urban location, the installation ensures both pedestrians and commuters can clearly see the depth and movement effect from [&hellip;]
- [Senco Gold Redefines Romance with ‘Elements of Love’ Valentine’s Collection](https://customerengagement.net/senco-gold-elements-of-love-valentines-campaign/): Senco Gold &amp; Diamonds unveils ‘Elements of Love’ Valentine’s campaign, celebrating eternal bonds through nature-inspired diamond jewelry blending Kundan heritage with modern elegance. Senco Gold &amp; Diamonds, Eastern India’s jewelry powerhouse, launched its enchanting ‘Elements of Love’ Valentine’s Day campaign, transforming natural forces into symbols of unbreakable romance. Across 140+ stores and digital platforms, the collection fuses age-old Kundan craftsmanship with contemporary diamond settings, targeting urban millennials seeking meaningful gifts over fleeting trends. Each piece embodies an elemental theme: fiery rubies pulsing with passion, oceanic sapphires evoking deep commitment, earthy emeralds grounding forever promises, and airy diamonds sparkling with pure joy. [&hellip;]
- [Cipla Sparks Nationwide Obesity Dialogue with ‘Win Over Weight’ Initiative](https://customerengagement.net/cipla-win-over-weight-obesity-campaign-india/): Cipla’s ‘Win Over Weight’ campaign tackles India’s obesity crisis head-on, blending medical expertise, lifestyle guidance, and community stories to empower sustainable weight management. Cipla launched its groundbreaking ‘Win Over Weight’ campaign to confront India’s escalating obesity epidemic, where 135 million adults now grapple with excess weight amid urbanization and dietary shifts. Unveiled across TV, digital platforms, and clinics nationwide, the multi-phased initiative combines pharmaceutical support with behavioral science, positioning Cipla as a holistic health partner beyond traditional medication. The campaign’s emotional core features real Indian stories: urban professionals battling desk-job pounds, homemakers reversing prediabetes, and youth defying genetic predispositions through sustainable [&hellip;]
- [Cheil India Unveils CGI-Powered ‘Fame Up’ Film for Samsung Galaxy F70e 5G](https://customerengagement.net/cheil-india-samsung-galaxy-f70e-fame-up-cgi-film/): Cheil India drops stunning CGI film for Samsung Galaxy F70e 5G under ‘Fame Up’ campaign, showcasing AI camera tech that turns everyday creators into viral stars. Cheil India launched a breathtaking high-impact CGI film for the Samsung Galaxy F70e 5G, amplifying the ‘Fame Up’ campaign with cutting-edge visuals that position the device as the ultimate tool for content creators chasing viral fame. Dropped across YouTube, Instagram, and Samsung.com, the 60-second spectacle blends hyper-realistic animation with real device features, captivating Gen Z audiences hungry for social media stardom. The narrative follows an ambitious young Indian creator whose mundane life transforms through the [&hellip;]
- [Zouk Transforms Everyday Care into Valentine’s Romance Narrative](https://customerengagement.net/zouk-valentines-day-campaign-modern-love-story/): Zouk’s Valentine’s Day campaign transforms everyday acts of care into modern love stories, spotlighting vegan, homegrown bags as meaningful gifts that celebrate real, desi romance. Zouk’s latest Valentine’s Day campaign reframes love beyond grand gestures, choosing to focus on the quiet, everyday moments that actually define modern relationships. Set against an urban Indian backdrop, the narrative follows a young couple whose relationship is built on shared responsibilities, career hustle, and subtle acts of care. A Zouk bag becomes the anchor of the story, not as a flashy gift, but as an extension of how well they know each other’s tastes, routines, [&hellip;]
- [Eloelo Group Promotes Nishant Kumar to Chief Marketing Officer Role](https://customerengagement.net/eloelo-nishant-kumar-cmo-promotion/): Eloelo Group elevates internal leader Nishant Kumar to CMO, fueling growth for Story TV, Master, and Connecto toward 250 million users with his proven revenue scaling expertise. Eloelo Group, the Bengaluru-based consumer internet powerhouse building India&#8217;s Bharat Entertainment Stack, promoted Nishant Kumar to Chief Marketing Officer. Rising from Senior Vice-President of Marketing and Revenue, Kumar&#8217;s elevation accelerates the group&#8217;s scale-up, targeting 250 million users across platforms like micro-drama app Story TV, education app Master, and live social Eloelo. Kumar architected Story TV&#8217;s ascent to India&#8217;s top-downloaded Google Play app in micro-dramas, while positioning Master as the leading micro-learning platform. Under his [&hellip;]
- [Radio Mirchi Tuned In as Official Radio Partner for T20 World Cup 2026](https://customerengagement.net/radio-mirchi-radio-partner-t20-world-cup-2026/): Radio Mirchi becomes the exclusive radio partner for Men&#8217;s T20 World Cup 2026, delivering live ball-by-ball commentary, exclusive interviews, and cricket fever across 60+ stations. Radio Mirchi, operated by Entertainment Network India Limited (ENIL), has been appointed the exclusive private FM radio partner for official live score updates of the ICC Men&#8217;s T20 World Cup 2026, running February 7 to March 8 across India and Sri Lanka. This partnership, licensed through Channel 2 Group Corporation, equips Mirchi&#8217;s 60+ stations to broadcast authenticated match developments, keeping fans connected via audio across FM and digital platforms. Mirchi RJs will station at select venues, [&hellip;]
- [iCubesWire Accelerates Influencer Marketing with New AI Platform Launch](https://customerengagement.net/icubeswire-ai-influencer-campaign-platform/): iCubesWire unveils AI-powered platform revolutionizing influencer campaign execution, slashing timelines from weeks to hours while optimizing discovery, contracts, and performance analytics. iCubesWire, India&#8217;s pioneering influencer marketing specialist, launched its game-changing AI platform designed to compress influencer campaign execution from weeks to mere hours. The comprehensive solution tackles longstanding pain points—manual discovery, protracted negotiations, content approval delays, and fragmented reporting—delivering end-to-end automation for brands navigating India&#8217;s exploding Rs 1,200 crore influencer economy. The platform&#8217;s intelligent matching engine scans 50,000+ verified creators across Instagram, YouTube, and regional platforms, using NLP to align brand voice, audience demographics, and past performance data within seconds. AI-driven [&hellip;]
- [WPP Media Elevates Kedar Shetye to Director - Performance Marketing](https://customerengagement.net/wpp-media-kedar-shetye-performance-marketing-director/): WPP Media appoints advertising veteran Kedar Shetye as Director of Performance Marketing, strengthening data-driven strategies for Indian brands in a competitive digital landscape. WPP Media, a cornerstone of the global advertising giant&#8217;s operations in India, announced the appointment of Kedar Shetye as Director &#8211; Performance Marketing on January 31, 2026. This strategic hire underscores WPP&#8217;s commitment to amplifying performance-led growth for clients amid surging digital ad spends projected at Rs 52,000 crore for 2026. Shetye brings two decades of expertise in performance marketing, media planning, and analytics from leading agencies like GroupM and Dentsu. His track record includes spearheading data-centric campaigns [&hellip;]
- [Pepsi Super Bowl Ad Roasts Coldplay Cheating Couple's Kiss Cam Scandal](https://customerengagement.net/pepsi-super-bowl-coldplay-couple-roast-ad/): Pepsi&#8217;s 2026 Super Bowl spot spoofs the viral Coldplay concert kiss cam affair between Andy Byron and Kristin Cabot using polar bears, blending cola rivalry with pop culture roast. Pepsi dropped its Super Bowl LX commercial &#8220;The Choice&#8221; on January 29, 2026, stealing Coca-Cola&#8217;s polar bear mascot for a blind taste test where it picks Pepsi Zero Sugar over Coke Zero Sugar. Shattered by the betrayal, the bear seeks therapy from Taika Waititi before wandering streets and meeting a female Pepsi-loving bear who hands it a can. The duo heads to a concert, where the jumbotron catches them cuddling with Pepsi [&hellip;]
- [Galderma India Welcomes Geetika Saxena as Digital Strategy Head](https://customerengagement.net/galderma-geetika-saxena-digital-strategy-head/): Galderma India names Geetika Saxena Head of Digital Strategy, leveraging her 15+ years in FMCG digital transformation to drive skincare innovation and consumer engagement. Galderma India strengthened its digital leadership by appointing Geetika Saxena as Head of Digital Strategy on January 30, 2026. The Swiss dermatology specialist eyes accelerated growth in India&#8217;s booming skincare market through data-driven brand building and e-commerce expansion. Saxena&#8217;s expertise aligns perfectly with Galderma&#8217;s shift toward future-first consumer experiences amid rising demand for science-backed solutions in acne, hyperpigmentation, and baby care. Saxena arrives with over 15 years across FMCG and consumer sectors, mastering full-funnel strategies in performance [&hellip;]
- [When Soda Sells Lipstick: Coca-Cola's Beauty Lesson in Relevance](https://customerengagement.net/when-soda-sells-lipstick-coca-cola-beauty-brand-relevance/): Discover Coca-Cola&#8217;s lipstick launch as a branding masterstroke for relevance, blending nostalgia with beauty buzz in this 2026 analysis. In a fizzing twist, Coca-Cola has bottled its magic beyond beverages. &#8220;When Soda Sells Lipstick: What Coca-Cola&#8217;s Beauty Move Reveals About Brand Relevance&#8221; nails the essence: this isn&#8217;t dilution; it&#8217;s distillation of 139-year-old equity into 2026&#8217;s beauty boom. Launched December 2024 via Brazilian influencer Bruna Tavares, the Estação Coca-Cola line dropped 15 hyper-limited items—lip glosses in classic Coke red, metallic eyeshadows mimicking bottle fizz, blushes with silver &#8220;pearls,&#8221; mascara, and even a red sponge applicator shaped like the iconic logo. Pre-orders vanished [&hellip;]
- [Akshay Mahurkar Joins Red FM as Group Head Sales](https://customerengagement.net/akshay-mahurkar-red-fm-group-head-sales/): Seasoned media sales leader Akshay Mahurkar appointed Group Head Sales at Red FM, tasked with driving revenue growth and innovative strategies across 64-station network. Red FM, India&#8217;s leading private radio powerhouse spanning 64 stations and 40 million weekly listeners, welcomed Akshay Mahurkar as Group Head Sales. Mahurkar steps in to orchestrate sales strategies, revenue streams, and advertiser collaborations, channeling his advertising revenue mastery to propel the network&#8217;s expansion in a digital-audio surge. Armed with a Master&#8217;s in Marketing and Digital Business Management, Mahurkar excels in tech-infused sales and client-centric media solutions. His track record positions him ideally to amplify Red FM&#8217;s [&hellip;]
- [ET NOW Gears Up for Epic Budget 2026 Broadcast](https://customerengagement.net/et-now-budget-day-2026-coverage/): ET NOW gears up for Budget 2026 with multi-platform live coverage, expert panels, and real-time analysis starting 5 AM on February 1, decoding Union Budget impacts for investors and businesses. ET NOW, India&#8217;s premier business news channel under the Times Network, has unveiled its expansive coverage plan for Union Budget 2026, presented by Finance Minister on February 1 at 11 AM in Parliament. The marathon broadcast kicks off at 5 AM, offering uninterrupted insights into fiscal policies shaping India&#8217;s $4.1 trillion economy amid post-election reforms.​ From pre-budget speculation on tax slabs, capex hikes, and PLI extensions, ET NOW&#8217;s anchors like Supriya [&hellip;]
- [Oreo Launches ‘Dream for the Team’ World Cup Campaign with Rohit Sharma](https://customerengagement.net/oreo-dream-for-the-team-world-cup-rohit-sharma/): Oreo unveils ‘Dream for the Team’ ICC World Cup 2027 campaign starring Rohit Sharma, inspiring kids to chase cricket dreams while twisting cookies for team spirit and joyful moments. Oreo kicked off its vibrant ‘#DreamfortheTeam’ campaign on January 30, 2026, aligning with the ICC Men&#8217;s Cricket World Cup 2027 hosted by India, Bangladesh, and Sri Lanka. Bollywood superstar and Indian cricket captain Rohit Sharma leads the initiative, urging young fans to dream big and support their teams through the simple joy of twisting an Oreo cookie.​ Rohit, known as Hitman for his explosive batting, shares personal anecdotes of childhood dreams on [&hellip;]
- [Shah Rukh Khan Narrates Netflix India's Decade of Storytelling Magic](https://customerengagement.net/srk-netflix-india-10-year-anniversary-film/): Shah Rukh Khan lends his iconic voice to Netflix India&#8217;s 10-year anniversary film, celebrating a journey from Sacred Games to shared binge-watching rituals that reshaped Indian entertainment. Netflix marked its 10th anniversary in India with a special commemorative film narrated by Bollywood icon Shah Rukh Khan, launched on January 29, 2026. The heartfelt video traces the platform&#8217;s evolution since its 2016 entry, highlighting how it shifted Indian audiences from &#8220;What to watch on Netflix?&#8221; to collective &#8220;What shall we watch on Netflix?&#8221; queries that sparked nationwide conversations. The montage features SRK&#8217;s signature baritone reminiscing over milestone content like Sacred Games, the [&hellip;]
- [Sony Pictures Networks India Appoints Harsh Sheth as Business Head – SET](https://customerengagement.net/harsh-sheth-spni-business-head-set/): Harsh Sheth joins Sony Pictures Networks India as Business Head for Sony Entertainment Television, bringing 19+ years from JioStar and Disney Star. Sony Pictures Networks India has appointed Harsh Sheth as Business Head for Sony Entertainment Television (SET). He oversees the channel&#8217;s overall business strategy and profit &amp; loss, reporting to Nachiket Pantvaidya, Chief Content Officer for SET, Sony Marathi, and Movie Production. Sheth joins from JioStar where he served as Business Head for Star Bharat and Star Utsav. He led Star Utsav&#8217;s transition to free-to-air model and improved Star Bharat&#8217;s financial performance through cost controls and content optimization.​ His career [&hellip;]
- [Apple Posts Record Q1 FY26 Revenue of $143.8B, Up 16% YoY](https://customerengagement.net/apple-q1-fy26-earnings/): Apple delivers blockbuster Q1 FY26 with $143.8B revenue (+16% YoY), record iPhone/Services, double-digit India growth, $2.84 EPS (+19%). Apple kicked off fiscal 2026 with record-breaking Q1 results ended December 27, 2025, posting $143.8 billion revenue—up 16% year-over-year—and diluted EPS of $2.84, rising 19%. iPhone achieved its best-ever quarter at $85.3 billion (+23%), while Services hit an all-time high (+14%). Every geographic segment set revenue records, with strong demand from India and China. The Cupertino giant exceeded expectations, generating $54 billion operating cash flow and returning $32 billion to shareholders. Installed base surpassed 2.5 billion active devices, reflecting ecosystem stickiness. Mac and [&hellip;]
- [Britannia Milk Bikis puts Thirukkural words on biscuits in a culturally rooted new campaign](https://customerengagement.net/britannia-milk-bikis-thirukkural-biscuit-campaign/): Britannia Milk Bikis has launched a Thirukkural-inspired campaign featuring special edition biscuit packs with Kural words, turning snacking into a fun learning experience for children and families.
- [Kriti Sanon joins Shahid Kapoor as the face of Vogue Eyewear in India](https://customerengagement.net/kriti-sanon-joins-shahid-kapoor-vogue-eyewear-india/): Vogue Eyewear expands its celebrity line-up by bringing Kriti Sanon on board alongside Shahid Kapoor, reinforcing its message of self-expression, individuality and style without rules.
- [Vi welcomes Deepti Dubey as VP for Circle Marketing at MPC](https://customerengagement.net/vi-welcomes-deepti-dubey-vp-circle-marketing-mpc/): Vi has appointed Deepti Dubey as Vice President for Circle Marketing at MPC, bringing telecom, D2C and GTM expertise to strengthen regional marketing and customer growth.
- [Mother Dairy’s ‘The Pouch That Found Its Way Home’ turns a milk pouch into a feel-good journey](https://customerengagement.net/mother-dairy-pouch-that-found-its-way-home-campaign/): Mother Dairy’s new ad film follows a wandering milk pouch through fields, streams and changing landscapes, using a simple journey to highlight purity, care and the emotional value of everyday milk.
- [Ashok Ramachandran joins Suzlon as President, India Business](https://customerengagement.net/suzlon-group-appoints-ashok-ramchandran-president-india-business/): Ashok brings over two decades of global leadership experience and will strengthen Suzlon's growth and execution capabilities in its next phase of transformation
- [FIFA World Cup 2026 on Zee: A Goldmine for Advertisers Targeting Urban India](https://customerengagement.net/fifa-world-cup-2026-zee-unite8-sports-zee5-advertising-opportunity/): Zee Entertainment’s Unite8 Sports and ZEE5 will broadcast FIFA World Cup 2026 in India, giving brands exposure to over 100 million MAUs with multi-language, hyper-targeted ad formats in urban markets.
- [Siddhant Shetty joins Maddock Films as Lead Campaign Manager](https://customerengagement.net/siddhant-shetty-joins-maddock-films-lead-campaign-manager/): Marketing professional Siddhant Shetty has joined horror-comedy studio Maddock Films as Lead Campaign Manager, bringing 6–8 years of digital strategy experience from music and M&E campaigns.
- [iCubesWire announces leadership restructuring as founder Sahil Chopra moves to chairman role](https://customerengagement.net/icubeswire-leadership-restructuring-founder-chairman-sahil-chopra/): iCubesWire has restructured its leadership with founder Sahil Chopra transitioning to Chairman, while Aditya Singh, Nishant Sharma and Sanjeeda Khan are appointed CEOs of performance, influencer and Middle East/international businesses.
- [Nuvama Group elevates Anjali Chugh to Deputy Vice President – Marketing &amp; Brand Experience](https://customerengagement.net/anjali-chugh-nuvama-deputy-vice-president-marketing-brand-experience/): Nuvama Group has promoted Anjali Chugh to Deputy Vice President – Marketing & Brand Experience, recognizing her 20+ years of leadership in brand building, CXO engagement and large-scale events.
- [Haleon’s Bineet Jain joins Coca-Cola as senior director, frontline marketing](https://customerengagement.net/bineet-jain-joins-coca-cola-senior-director-frontline-marketing/): Bineet Jain, who led categories at Haleon India, has joined Coca-Cola as senior director, frontline marketing, bringing deep FMCG and brand-building experience to the beverage major.
- [Visa revives ‘Paisa Hai Paisa’ with Shah Rukh Khan in a new India campaign](https://customerengagement.net/visa-revives-paisa-hai-paisa-shah-rukh-khan-campaign/):  Visa has brought back the classic track ‘Paisa Hai Paisa’ for its new Shah Rukh Khan campaign, using nostalgia, travel and premium lifestyle moments to highlight the value of digital payments.
- [Unilever says it won’t miss India’s premium boom as it did in China](https://customerengagement.net/unilever-india-premium-boom-china-mistake/): Unilever is doubling down on India’s premiumisation wave, saying it will launch prestige home and personal care brands earlier and avoid the timing mistake it made in China.
- [GoKwik launches first brand campaign with Aman Gupta around the idea that “speed wins”](https://customerengagement.net/gokwik-launches-first-brand-campaign-aman-gupta/): GoKwik has rolled out its first brand campaign with boAt co-founder Aman Gupta, using humour to show how checkout friction and delays cause customer drop‑offs in Indian e‑commerce.
- [Zee Entertainment appoints Aayush Khanna as VP of Programming for newly launched Unite8 Sports channels](https://customerengagement.net/zee-entertainment-aayush-khanna-vp-programming-unite8-sports/): Zee Entertainment has appointed veteran sports broadcaster Aayush Khanna as Vice President – Programming for its Unite8 Sports channels, as it gears up to broadcast FIFA World Cup 2026 in India.
- [Shubham Dadheech promoted to Brand Manager - Dove Skin at Unilever](https://customerengagement.net/shubham-dadheech-brand-manager-dove-skin-unilever/): Unilever has promoted Shubham Dadheech to Brand Manager – Dove Skin, elevating an experienced skin-care marketer who has worked on Vaseline, Novology and Dove categories.
- [JioStar promotes Vani Rane to Vice President and Head of Branded Entertainment &amp; IPs](https://customerengagement.net/jiostar-elevates-vani-rane-vp-branded-entertainment-ips/): JioStar has elevated Vani Rane to Vice President and Head of Branded Entertainment & IPs, expanding her remit as the merged media giant bets on stories, brands and AI-driven content.
- [Aditya Birla Fashion elevates Gautam Dhingra to head of marketing for premium ethnic wear](https://customerengagement.net/aditya-birla-fashion-elevates-gautam-dhingra-head-of-marketing/): Aditya Birla Fashion and Retail has promoted Gautam Dhingra to head of marketing for its premium ethnic wear brands, recognizing his role in brand-building and customer engagement.
- [Zee Entertainment appoints Rahj Kumar Agarwal as SVP and head of marketing](https://customerengagement.net/zee-entertainment-appoints-rahj-kumar-agarwal-svp-head-of-marketing/): Zee Entertainment has brought back Rahj Kumar Agarwal as senior vice president and head of marketing for Zee TV, Zee Anmol and &TV, strengthening its Hindi GEC leadership.
- [PepsiCo India expands energy portfolio with premium Adrenaline Rush](https://customerengagement.net/pepsi-co-india-expands-energy-portfolio-adrenaline-rush/): PepsiCo India launches Adrenaline Rush, a mass-premium energy drink at ₹60, alongside Sting, targeting Gen Z with two variants and a digital-first “A-Rush, A-Game On” campaign.
- [Servotech launches new solar campaign with Sonu Sood focused on household electricity bills](https://customerengagement.net/servotech-new-ad-sonu-sood-electricity-bills/): Servotech Renewable’s new solar TVC “Raho Roshan, Bina Tension” features Sonu Sood and uses humour to show how rooftop solar can ease household electricity bills.
- [Spotify appoints Aditi Shorewal as Head of PR and Communications for India](https://customerengagement.net/spotify-appoints-aditi-shorewal-head-of-pr-and-communications/): Spotify has appointed Aditi Shorewal as Head of PR and Communications for India, bringing over 15 years of experience from Tinder, Eventbrite, Twitter and traditional media.
- [Spinny launches Tamil Nadu version of ‘God Promise’ ad with Sachin Tendulkar](https://customerengagement.net/spinny-tamil-nadu-god-promise-ad-sachin-tendulkar/): Spinny has expanded its ‘God Promise’ campaign starring Sachin Tendulkar to Tamil Nadu with a Tamil-language adaptation, a Tamil OST by Amrit Ramnath, and an OOH, TV and transit media push across the state.
- [Advertising Club Calcutta to honour Prasoon Pandey with Hall of Fame Award](https://customerengagement.net/advertising-club-calcutta-honour-prasoon-pandey-hall-of-fame-award/): The Advertising Club Calcutta will confer its prestigious Hall of Fame Award on filmmaker and advertising legend Prasoon Pandey on June 6, celebrating his iconic contributions to Indian advertising and creative storytelling.
- [From Diplomatic Sweet to Sales Spike: How the ‘Melody’ Moment Boosted the Brand](https://customerengagement.net/effect-of-melody-viral-moment-brand-impact/): The viral gesture of PM Modi gifting Melody chocolate to PM Meloni has dramatically raised the brand’s visibility, caused Melody toffees to sell out on quick‑commerce apps, and even triggered a temporary stock‑market surge linked to the “Parle” name.
- [Škoda Auto India Unveils ‘G.O.A.T’ Campaign to Highlight Performance Legacy](https://customerengagement.net/skoda-auto-india-launches-goat-campaign-performance-legacy/): Škoda Auto India launches the ‘G.O.A.T – Greatest On A Track’ campaign, anchored by a record‑setting multi‑car relay that showcases the brand’s performance DNA and motorsport heritage.
- [Asia’s Marketing, CX &amp; Digital Leaders Gather in Sri Lanka for Engage Asia Leadership Retreat &amp; Awards 2026](https://customerengagement.net/engage-asia-leadership-retreat-awards-2026-sri-lanka/): Engage Asia Leadership Retreat & Awards 2026 will convene Asia’s top CMOs, CX leaders, and digital strategists in Sri Lanka to explore AI‑driven engagement, hyper‑personalization, and the future of brand‑customer relationships.
- [GIVA Appoints Kriti Sanon as Brand Ambassador, Launches ‘Style, Sealed in Silver’ Campaign](https://customerengagement.net/giva-names-kriti-sanon-brand-ambassador-style-sealed-in-silver/): GIVA names Kriti Sanon as its new brand ambassador and debuts the ‘Style, Sealed in Silver’ campaign, repositioning fine silver jewellery as a statement of everyday style and self‑expression.
- [HSBC Rugby Premier League announces Bisleri as Official Hydration Partner for three‑year association](https://customerengagement.net/hsbc-rugby-premier-league-announces-bisleri-official-hydration-partner/): Bisleri has been named Official Hydration Partner of the HSBC Rugby Premier League in a three‑year deal that will see the brand power player hydration and fan engagement across Season 2 and beyond.
- [Dentsu elevates Surjo Dutt as CEO of Dentsu Creative Webchutney](https://customerengagement.net/dentsu-elevates-surjo-dutt-ceo-dentsu-creative-webchutney/): Dentsu has elevated Surjo Dutt to CEO of Dentsu Creative Webchutney, expanding his leadership role while Indrajeet Mookherjee moves into a new South Asia president role.
- [PepsiCo launches Lay’s Mini Stix in India, entering the stick-format snack space](https://customerengagement.net/pepsico-launches-lays-mini-stix-india-stick-format-snack/): PepsiCo India has launched Lay’s Mini Stix, a new stick-format potato snack with fusion-inspired masala flavours, pocket-friendly pricing, and a convenient horizontal pack.
- [Performics India has elevated Cyrus Shroff to Managing Partner and Chief Client Officer](https://customerengagement.net/performics-india-cyrus-shroff-managing-partner-chief-client-officer/): Performics India has elevated Cyrus Shroff to Managing Partner and Chief Client Officer to strengthen client strategy, growth and performance marketing leadership.
- [Birla Opus turns wall flaking into a village-size punchline with Papdi Village](https://customerengagement.net/birla-opus-papdi-village-campaign-peeling-walls/): Birla Opus’ “Papdi Village” campaign uses humour to tackle peeling walls, supporting its one-year repaint assurance and stronger trust-led paint messaging.
- [Myntra’s 24th EORS turns fashion obsessions into playful shopping stories](https://customerengagement.net/myntra-eors-everyday-fashion-obsessions-campaign/): Myntra’s 24th EORS campaign turns everyday fashion obsessions into playful stories, using humour and celebrity-led films to spotlight style, value and variety.  
- [Force Motors has appointed Ravi Agrawal as General Manager and Head of Marketing](https://customerengagement.net/force-motors-ravi-agrawal-head-of-marketing/): Force Motors has appointed Ravi Agrawal as General Manager and Head of Marketing to strengthen brand strategy, digital transformation and customer engagement.
- [Gruner Group has appointed Sachin Paliwal as General Manager for Marketing and Branding](https://customerengagement.net/gruner-group-sachin-paliwal-gm-marketing-branding/): Gruner Group has appointed Sachin Paliwal as GM marketing & branding to strengthen brand strategy, communication and market positioning across the business.
- [Healthy Master has launched a new digital-first campaign with Milind Soman](https://customerengagement.net/healthy-master-milind-soman-clean-snacking-campaign/): Healthy Master’s new campaign with Milind Soman promotes clean snacking as an everyday habit, focusing on mindful eating, clean-label ingredients and convenience.  
- [PNN and Outlook Business Forge Strategic Partnership to Elevate Business Content Reach](https://customerengagement.net/primex-news-network-outlook-business-partnership/): Primex News Network (PNN) has announced a significant collaboration with Outlook Business, aiming to enhance the distribution of impactful corporate stories and business news to a wider audience across India.
- [Sneha Vaidya Elevated to VP – People &amp; Culture at PivotRoots](https://customerengagement.net/sneha-vaidya-vp-people-culture-pivotroots-havas/): PivotRoots - A Havas Company promotes Sneha Vaidya to Vice President – People & Culture. Explore her role in driving talent, growth, and high-performance teams.
- [Industry Leaders on the Credibility &amp; Excellence of ACEF Global Customer Engagement Awards 2026](https://customerengagement.net/acef-global-awards-2026-jury-testimonials/): Discover what global industry leaders from Adobe, Nuvama, Kellanova, and other premier organizations across the India,  USA, Dubai, and Sri Lanka had to say about the transparent and structured evaluation process at the 15th ACEF Awards.
- [Krisp Launches VIVA 2.0, Introducing Voice Infrastructure for Voice AI Agents](https://customerengagement.net/krisp-launches-viva-2-0-voice-ai-infrastructure-agents/): The complete real-time voice infrastructure suite is now predictive, multilingual, and built for real-world production audio
- [15th ACEF Global Customer Engagement Summit &amp; Awards 2026 Concludes Successfully in Mumbai](https://customerengagement.net/acef-global-customer-engagement-summit-awards-2026-winners-mumbai/): The 15th ACEF Global Customer Engagement Summit & Awards 2026 concludes in Mumbai, honoring top brands and leaders from India, Sri Lanka, Nepal, and beyond. Explore the Grand Prix winners and key insights on the future of customer experience.
- [Vinayak Burman bags Excellence in Customer Engagement title at 15th ACEF Global Customer Engagement Awards](https://customerengagement.net/vinayak-burman-acef-global-customer-engagement-awards-2026/): Vinayak Burman, Founder of VERTICES PARTNERS and host of The Lifeboat podcast, wins big at the 15th ACEF Global Customer Engagement Awards in Mumbai. Discover how his consumer-centric approach is redefining strategic engagement and branding in 2026.
- [BNW Developments launches cinematic brand campaign with Yuvraj Singh](https://customerengagement.net/bnw-developments-brand-campaign-yuvraj-singh/): BNW Developments unveils its new ‘Against All Odds’ brand campaign starring Yuvraj Singh, weaving the cricketer’s story of resilience into the UAE‑based real‑estate developer’s growth journey.
- [Zelio E‑Mobility names Divyanshu Agarwal as CEO](https://customerengagement.net/zelio-e-mobility-appoints-divyanshu-agarwal-ceo/): Zelio E‑Mobility announces the appointment of Divyanshu Agarwal as Chief Executive Officer, bringing fintech and growth‑stage experience to the electric‑vehicles manufacturer listed on the BSE SME platform.
- [Bigbasket names Arpit Jaiswal as Chief Growth Officer](https://customerengagement.net/bigbasket-appoints-arpit-jaiswal-chief-growth-officer/): Bigbasket appoints Arpit Jaiswal as Chief Growth Officer, charging him with leading growth across product, user acquisition, retention, and market expansion in India’s online‑grocery segment.
- [Asian Paints launches emotionally charged ‘Rangon Ki Warranty’ corporate campaign](https://customerengagement.net/asian-paints-rangon-ki-warranty-corporate-campaign/): Asian Paints rolls out its ‘Rangon Ki Warranty’ corporate campaign, showing how long‑lasting colours become the true addresses and emotional markers of Indian homes across generations.
- [Skycom unveils immersive ‘The Social Tree’ DOOH installation at Nexus Select Citywalk](https://customerengagement.net/skycom-the-social-tree-dooh-select-citywalk/): Skycom launches ‘The Social Tree,’ a 12K, four‑sided LED DOOH installation at Nexus Select Citywalk, blending immersive visuals, interactive storytelling, and audience analytics for brands.
- [Sun Pharma debuts emotional brand film with Royal Challengers Bengaluru during IPL 2026](https://customerengagement.net/sun-pharma-new-brand-film-rcb-ipl-2026/): Sun Pharma unveils a new brand film with Royal Challengers Bengaluru during IPL 2026, linking healthcare, performance, and fan engagement through its principal sponsor partnership.
- [PB Fintech appoints Amrita Pandey as Group HR Head](https://customerengagement.net/pb-fintech-appoints-amrita-pandey-group-hr-head/): PB Fintech names Amrita Pandey as Group HR Head, charging her with leading people strategy, organisational development, and HR governance across Policybazaar, Paisabazaar, and the wider fintech ecosystem.
- [Moloco brings performance‑driven ads to CTV with new Moloco Ads launch](https://customerengagement.net/moloco-performance-ads-ctv-launch/): Moloco introduces AI‑powered Performance CTV, bringing mobile‑grade measurement, real‑time optimisation, and true performance advertising to connected‑TV screens for app marketers.
- [Mia by Tanishq launches ‘Sunkissed’ campaign for Akshaya Tritiya 2026](https://customerengagement.net/mia-by-tanishq-sunkissed-akshaya-tritiya-campaign/): Mia by Tanishq unveils its ‘Sunkissed’ campaign for Akshaya Tritiya with a new sun‑inspired jewellery collection, everyday gold pieces, and a festive offer on making charges.
- [Indriya launches Akshaya Tritiya campaign featuring Krithi Shetty](https://customerengagement.net/indriya-akshaya-tritiya-campaign-krithi-shetty/): Indriya from Aditya Birla Jewellery rolls out its Akshaya Tritiya 2026 campaign with actor Krithi Shetty, highlighting the brand’s festive gold collection and the theme ‘Bada Shagun, Bade Offers’.
- [Sneha Bhorawat promoted to Media Manager at Unilever](https://customerengagement.net/sneha-bhorawat-promoted-to-media-manager-at-unilever/): Sneha Bhorawat has been promoted to Media Manager at Unilever, leveraging her experience in integrated media planning and digital strategy to strengthen brand‑campaign execution across India.
- [Engaging with the Next: What it takes to keep up with the new: Zahir Mirza](https://customerengagement.net/zahir-mirza-engaging-with-the-next-acef-global-customer-engagement-summit-awards-2026/): At ACEF 15th Global Customer Engagement Summit and Awards 2026, Zahir Mirza presents “Engaging with the Next,” exploring reverse mentorship, consumer change, and brand relevance.
- [SonyLIV appoints Prashant Iyer as Head of Marketing](https://customerengagement.net/sonyliv-appoints-prashant-iyer-head-of-marketing/): SonyLIV names Prashant Iyer as Head of Marketing, leveraging his experience at Netflix and other brands to strengthen audience growth, campaign strategy, and brand positioning for the streaming platform in India.
- [JioHotstar brings HBO Max to India through Warner Bros. Discovery partnership](https://customerengagement.net/jiohotstar-hbo-max-india-warner-bros-discovery/): JioHotstar launches HBO Max in India as the exclusive platform, partnering with Warner Bros. Discovery to bring HBO, Max Originals, Warner Bros. and DC content under one hub.
- [Shagun Seda to lead marketing communications for Apple India](https://customerengagement.net/shagun-seda-leads-marketing-communications-apple-india/): Shagun Seda joins Apple India as Head of Marketing Communications, bringing deep experience from JioStar, Viacom18, and Netflix to strengthen Apple’s brand narrative and campaigns in the country.
- [Bisleri launches new campaign with RCB and Jaideep Ahlawat](https://customerengagement.net/bisleri-rcb-jaideep-ahlawat-campaign-2026/): Bisleri rolls out a fresh digital‑first campaign with Royal Challengers Bengaluru and actor Jaideep Ahlawat, highlighting hydration through a limited‑edition reveal and behind‑the‑scenes storytelling.
- [Gupshup launches Superagent to power autonomous customer conversations](https://customerengagement.net/gupshup-launches-superagent-autonomous-ai-agent/): Gupshup launches Superagent, an autonomous AI agent that can design campaigns, manage journeys, process transactions, and optimize customer engagement across channels.
- [Piramal Consumer Healthcare names Pankaj Tripathi as Tetmosol brand ambassador](https://customerengagement.net/tetmosol-names-pankaj-tripathi-brand-ambassador/): Piramal Consumer Healthcare appoints Pankaj Tripathi as brand ambassador for Tetmosol, using his trusted image to strengthen communication around everyday itch and skin‑care solutions.
- [Tanishq enters natural gemstones category with campaign starring Triptii Dimri](https://customerengagement.net/tanishq-enters-natural-gemstones-category-triptii-dimri-campaign/): Tanishq launches its new natural gemstones jewellery line through the ‘Hues’ collection and a campaign featuring Triptii Dimri, highlighting colour, mood, and individuality.
- [iNova Pharmaceuticals appoints Sarvesh Sahni as Marketing Director](https://customerengagement.net/inova-pharmaceuticals-appoints-sarvesh-sahni-marketing-director/): iNova Pharmaceuticals names Sarvesh Sahni as Marketing Director to lead brand strategy, promotional campaigns, and market expansion for its portfolio in India.
- [KFC India appoints Suhayl Limbada as Chief Marketing Officer](https://customerengagement.net/kfc-india-appoints-suhayl-limbada-chief-marketing-officer/): KFC India names Suhayl Limbada as Chief Marketing Officer, leveraging his global KFC experience to strengthen marketing strategy, brand storytelling, and consumer engagement in India.
- [Kalyan Jewellers marks Poila Boishakh with new cultural campaign](https://customerengagement.net/kalyan-jewellers-poila-boishakh-campaign/): Kalyan Jewellers celebrates Poila Boishakh with a new digital campaign rooted in Bengali heritage, featuring traditional jewellery designs and a storytelling film starring Ritabhari Chakraborty.
- [HELL Energy Drink appoints dentsu India as integrated marketing partner](https://customerengagement.net/hell-energy-drink-appoints-dentsu-india-as-integrated-marketing-partner/): HELL Energy Drink has named dentsu India as its integrated marketing communications partner to strengthen brand visibility, build consumer engagement, and support growth in India.
- [Victoria’s Secret Launches Summer Signature Campaign Fronted by Triptii Dimri](https://customerengagement.net/victorias-secret-summer-signature-tripti-dimri-campaign/): Victoria’s Secret India debuts its Summer Signature campaign starring Triptii Dimri, blending comfort, style, and everyday ease in a fresh, India‑centric approach.
- [Off‑White Opens First Indian Flagship in Bengaluru to Tap Luxury Streetwear Demand](https://customerengagement.net/off-white-india-debut-bengaluru-flagship-store/): Off‑White has launched its first store in India at Bengaluru’s Phoenix Mall of Asia, signaling a major push into the country’s rising luxury streetwear market.
- [Hathway Cable Appoints Gurjeev Singh Kapoor as New CEO](https://customerengagement.net/hathway-gurjeev-singh-kapoor-new-ceo/): Hathway Cable and Datacom has named Gurjeev Singh Kapoor as its new CEO, succeeding Tavinderjit Singh Panesar as the company navigates a shifting cable and broadband landscape.
- [Dentsu Launches The Brand Reset to Reframe Video’s Role in Brand Growth](https://customerengagement.net/dentsu-launches-the-brand-reset-video-brand-growth-study/): Dentsu’s new study, The Brand Reset, challenges performance-first marketing by proving that attention and video can drive lasting brand equity and sales.
- [MiQ Acquires Rocket Lab to Power AI‑Driven App Growth Worldwide](https://customerengagement.net/miq-acquires-rocket-lab-ai-powered-app-growth/): MiQ’s acquisition of Rocket Lab boosts its AI‑powered programmatic platform, enabling more precise, mobile‑first strategies for global app‑growth campaigns.
- [Ixigo Appoints Ameya Velankar as Group Senior Vice President – Marketing](https://customerengagement.net/ixigo-names-amaya-velankar-group-svp-marketing/): Ixigo has named Ameya Velankar as Group SVP – Marketing, leveraging his digital‑brand and consumer‑obsession experience to drive travel‑tech growth.
- [Ananya Panday Steps Into Limca’s New Digital‑First Brand Chapter](https://customerengagement.net/ananya-panday-limca-new-brand-face-social-first/): Limca appoints Ananya Panday as its brand face and social‑first lead, relaunching the “Feel the Taazgi” platform with trend‑driven, participatory content.
- [Spotify Elevates Dinesh Kumar Srinivasan to Head of Marketing](https://customerengagement.net/spotify-elevates-dinesh-kumar-srinivasan-head-of-marketing/): Spotify has promoted Dinesh Kumar Srinivasan to Head of Marketing for MENA, Türkiye, Pakistan, and the CIS, strengthening its regional marketing leadership.
- [foundit Appoints Tarun Sinha as Chief Executive Officer](https://customerengagement.net/foundit-appoints-tarun-sinha-as-chief-executive-officer/): foundit has named Tarun Sinha as CEO to accelerate growth, technology-led innovation, and product personalization across its talent platform.
- [Policybazaar Launches ‘Baat To Sahi Hai’ Campaign Featuring Founder Yashish Dahiya](https://customerengagement.net/policybazaar-baat-to-sahi-hai-campaign-yashish-dahiya/): Policybazaar’s new ‘Baat To Sahi Hai’ campaign features founder Yashish Dahiya and aims to simplify financial planning, insurance awareness, and long-term protection.
- [Alia Bhatt Joins Myntra as Brand Ambassador for Myntra and Myntra Beauty](https://customerengagement.net/alia-bhatt-brand-ambassador-myntra-myntra-beauty/): Myntra has appointed Alia Bhatt as brand ambassador for Myntra and Myntra Beauty, strengthening its fashion and beauty appeal for younger shoppers.
- [Zenith elevates Parag Bhatia to a bigger media buying leadership role](https://customerengagement.net/zenith-parag-bhatia-director-media-buying-promotion/): Zenith has promoted Parag Bhatia to Director – Media Buying, advancing a leader who has been closely involved in the agency’s buying operations and client delivery in the West market.
- [Gillette scores a culture mash-up with Palak Tiwari and Abhishek Sharma](https://customerengagement.net/gillette-palak-tiwari-abhishek-sharma-crossover-ad/): Gillette’s new campaign with Palak Tiwari and Abhishek Sharma blends cricket and pop culture, turning a grooming ad into a buzzy crossover moment.
- [JK Maxx Paints taps Akshay Kumar to sharpen its push in decorative paints](https://customerengagement.net/jk-maxx-paints-akshay-kumar-brand-ambassador/): JK Maxx Paints has appointed Akshay Kumar as its brand ambassador, a move aimed at boosting visibility and deepening trust as the company expands in India’s decorative paints market.
- [Sunfeast Dark Fantasy brings outdoor media to life with SRK-led party stunt](https://customerengagement.net/sunfeast-dark-fantasy-party-with-srk-live-hoarding-activation/): Sunfeast Dark Fantasy has converted a traditional hoarding into a live brand experience as part of its “Party with SRK” campaign, blending out-of-home advertising with on-ground entertainment.
- [The $2 Billion Blueprint: Lalit Modi and the IPL’s Era of Hyper-Growth](https://customerengagement.net/ipl-valuation-growth-lalit-modi-controversy-2026/): Explore the 2026 IPL valuation explosion, the $1.7 billion RCB sale, and the viral "legacy war" between founder Lalit Modi and current franchise owners.
- [Foxtale brings cricket and skincare together with Tilak Varma led sun care push](https://customerengagement.net/foxtale-tilak-varma-play-on-till-the-suns-gone-campaign/): Foxtale has partnered with cricketer Tilak Varma for its “Play On Till The Sun’s Gone” campaign, using the association to make sunscreen feel like a daily essential rather than an occasional skincare step.
- [CaratLane enters a new brand chapter with Yami Gautam Dhar](https://customerengagement.net/caratlane-yami-gautam-dhar-first-brand-ambassador/): CaratLane has appointed Yami Gautam Dhar as its first brand ambassador, launching a new phase focused on accessible fine jewellery and modern everyday elegance.
- [Monks strengthens APAC leadership with Bharti Agrawal finance move](https://customerengagement.net/monks-strengthens-apac-finance-with-bharti-agrawal/): Monks has named Bharti Agrawal as CFO for APAC Marketing Services, adding dentsu experience to strengthen regional finance, governance and growth strategy.
- [Tefal India targets Bengaluru’s daily wait game with smart OOH campaign](https://customerengagement.net/tefal-india-bengaluru-time-crunch-ooh-campaign/): Tefal India has launched a Bengaluru-focused out-of-home campaign called “Because Bangalore Waits Enough,” built around the city’s everyday struggle with delays and time pressure. The campaign connects that urban frustration to the kitchen, positioning Tefal as a brand that can help people save time at home when the city already consumes enough of it outside.
- [BGMI flips surrogate ads with parody-led ‘BGMI Drops’ campaign](https://customerengagement.net/bgmi-drops-parody-surrogate-ad-campaign/): Tribes has invested in DGTOOHL to boost programmatic DOOH, audience intelligence and measurable outdoor advertising for brands across India.
- [Zepto turns privacy into a spectacle with 3D OOH push for Samsung Galaxy S26 Ultra](https://customerengagement.net/zepto-turns-privacy-into-a-spectacle-with-3d-ooh-push-for-samsung-galaxy-s26-ultra/): Zepto’s 3D OOH campaign for Samsung Galaxy S26 Ultra uses a rotating billboard to demonstrate the phone’s privacy display in a simple, high-impact way.
- [Tribes invests in DGTOOHL to strengthen data-led outdoor advertising push](https://customerengagement.net/tribes-investment-in-dgtoohl/): Tribes has invested in DGTOOHL to boost programmatic DOOH, audience intelligence and measurable outdoor advertising for brands across India.
- [OpenAI hires JioStar’s Kiran Mani to drive Asia Pacific expansion](https://customerengagement.net/openai-kiran-mani-asia-pacific-expansion/): OpenAI has hired JioStar executive Kiran Mani as Managing Director for Asia-Pacific, underscoring its bigger expansion push across India and the wider APAC market.
- [UNIQLO skips hype with Jasprit Bumrah, betting on simplicity and quiet consistency](https://customerengagement.net/uniqlo-jasprit-bumrah-quiet-consistency-simplicity-campaign/): UNIQLO India’s new Jasprit Bumrah campaign highlights LifeWear, AIRism and a simple, quiet style approach built on comfort, consistency and everyday ease.
- [Airbnb highlights shared stays in new campaign with Vijay Deverakonda and Rashmika Mandanna](https://customerengagement.net/airbnb-vijay-deverakonda-rashmika-shared-stays-campaign/): Airbnb’s new ad with Vijay Deverakonda and Rashmika Mandanna highlights shared stays, group travel and the rising appeal of private villa getaways.
- [Trosmic Sports appoints Stuti Singh as Director – Communications](https://customerengagement.net/trosmic-sports-stuti-singh-director-communications/): Trosmic Sports has appointed Stuti Singh as Director – Communications to lead corporate narrative, media relations and strategic messaging during its growth phase.
- [Apple Maps may soon bring ads to search results in major services push](https://customerengagement.net/apple-maps-ads-search-results-soon/): Apple Maps may soon add sponsored search ads, letting businesses pay for top visibility as Apple expands its services and advertising business.  
- [Rusk Media signs Performax and DaMENSCH for Battleground S2 ahead of April return](https://customerengagement.net/rusk-media-performax-damensch-battleground-s2/): Rusk Media has onboarded Performax and DaMENSCH for Battleground Season 2, which returns on Amazon MX Player in April 2026 with bigger brand integrations.
- [Samay Raina turns a fake podcast into a smart Dot &amp; Key sunscreen campaign](https://customerengagement.net/samay-raina-dot-and-key-fake-podcast-sunscreen-ad/): Samay Raina and Bharti Singh front Dot & Key’s fake podcast-style sunscreen ad, blending comedy with product plugs for a more shareable skincare campaign.
- [Saatchi &amp; Saatchi India puts TMT bars at the centre of Captain Steel’s new TVC](https://customerengagement.net/saatchi-saatchi-india-puts-tmt-bars-at-the-centre-of-captain-steels-new-tvc/): Saatchi & Saatchi India’s new Captain Steel TVC explains why TMT rebars matter as much as cement in building stronger, safer and more durable homes.
- [Sony Unveils Akshay Kumar's Second Wheel of Fortune Brand Film](https://customerengagement.net/sony-unveils-akshay-kumars-second-wheel-of-fortune-brand-film/): Sony Pictures Networks India launches the second high-energy brand film for Wheel of Fortune, starring Akshay Kumar in a wit-filled spin-to-win showcase with ₹1 crore prizes and primetime buzz. Sony Pictures Networks India has unveiled the second captivating brand film for Wheel of Fortune, featuring Bollywood superstar Akshay Kumar in a high-energy showcase of wit, luck, and excitement.​ The film builds on the franchise&#8217;s debut success, with Akshay Kumar spinning the iconic wheel amid dazzling studio lights and cheering contestants. Kumar&#8217;s charismatic hosting blends humor and suspense, drawing viewers into the thrill of solving puzzles for life-changing prizes. Directed for maximum engagement, [&hellip;]
- [Puja Singh Returns to Lotus Herbals as AGM – Marketing](https://customerengagement.net/puja-singh-lotus-herbals-agm-marketing-appointment/): Lotus Herbals appoints Puja Singh, ex-McNROE marketing head, as AGM Marketing to lead Lotus portfolio including Dermabotanics, Makeup and Organics amid natural beauty boom.
- [CARS24 India Used-Cars CEO Himanshu Ratnoo Resigns Ahead of IPO Push](https://customerengagement.net/himanshu-ratnoo-steps-down-cars24-ceo-india/): Himanshu Ratnoo steps down as CARS24 India used-cars CEO after 6 years; Vikram Chopra takes charge amid profitability gains and IPO plans targeting ₹1,000 crore EBITDA.
- [Urban Ladder’s City-Tailored Campaign Captures India’s Diverse Home Dreams](https://customerengagement.net/urban-ladder-city-specific-aspirations-campaign/): Urban Ladder’s new campaign, powered by Lowe Lintas’ State of States study, showcases city-specific aspirations—from Mumbai ambition to Delhi prestige—making furniture a mirror of local lifestyles.
- [Influencer Marketing &amp; Content Agency, ‘Monkey Studios’ Introduces “Social Cinema” in Surat](https://customerengagement.net/monkey-studios-social-cinema-rajuaat-premiere-surat/): Monkey Studios unveiled Social Cinema with the first EPIC Premiere of RAJUAAT in Surat, blending filmmaking, brand communication, and theatrical audience engagement.
- [Jubilant FoodWorks Promotes Ashish Gupta to Deputy General Manager - Growth Marketing for Popeyes](https://customerengagement.net/jubilant-foodworks-promotes-ashish-gupta-to-deputy-general-manager/): Jubilant FoodWorks has elevated Ashish Gupta to Deputy General Manager, recognizing his growth marketing experience and leadership across digital-first initiatives.
- [Ogilvy Appoints Anoop Menon to Lead Social and Digital Transformation](https://customerengagement.net/anoop-menon-joins-ogilvy-as-president-and-head-social-and-digital-transformation/): Ogilvy has named Anoop Menon as President and Head of Social and Digital Transformation, strengthening its focus on connected creative strategy and digital growth.
- [Arena Media Secures Keo Karpin’s Integrated Media Mandate](https://customerengagement.net/arena-media-wins-integrated-media-mandate-for-keokarpin-india/): Prabhakar Jha has joined Mint as chief content producer, bringing strong editorial experience to the business publication’s content leadership team.
- [Before You Lead the Room, Know Yourself: The Future of Marketing Leadership by Wajinie Mahanama](https://customerengagement.net/self-awareness-marketing-leadership-fairness-insight/): Leadership in marketing starts with self-awareness. Discover how knowing your own biases, decision patterns, and assumptions builds fairer teams, deeper consumer insight, and stronger adaptability in a rapidly changing industry.
- [MS Dhoni Becomes the New Face of Malabar Gold &amp; Diamonds](https://customerengagement.net/ms-dhoni-joins-malabar-gold-and-diamonds-as-brand-ambassador/): Malabar Gold & Diamonds has signed MS Dhoni as brand ambassador, aligning the jeweller’s “Responsible Jeweller” philosophy with the cricketer’s trusted legacy.
- [Nielsen Unveils Ad Intel AI to Turn Fragmented Ad Data into Actionable Media Insights](https://customerengagement.net/nielsen-launches-ai-powered-ad-intel-platform-for-media-insights/): Nielsen has launched Ad Intel AI, an AI-powered evolution of its competitive ad-spend platform that converts fragmented global advertising data into real-time, conversational media intelligence.
- [WPP Media Ties Up with Kily to Boost AI-Led Ecommerce in India](https://customerengagement.net/wpp-media-partners-with-kily-to-expand-ai-led-ecommerce-in-india/): WPP Media has partnered with agentic AI startup Kily to expand AI-led ecommerce solutions in India, integrating autonomous commerce tech with WPP Open and its Integrated Commerce Planner.
- [GoKwik and PayU Launch ChatGPT-Powered Multi-Brand D2C Shopping](https://customerengagement.net/gokwik-payu-bring-multi-brand-d2c-shopping-to-chatgpt/): GoKwik and PayU have introduced India’s first multi-brand D2C shopping experience inside ChatGPT, enabling discovery, comparison, checkout and payments in a single conversation.
- [Ankit Jain to Helm Nykaa’s Quick-Commerce Vertical ‘Nykaa Now’](https://customerengagement.net/ankit-jain-to-lead-nykaa-now/): Nykaa has appointed former Swiggy Instamart COO Ankit Jain to lead its quick-commerce arm Nykaa Now, strengthening its 30-minute beauty delivery play.
- [Nandita Sinha to Lead Swiggy Instamart as CEO](https://customerengagement.net/nandita-sinha-named-swiggy-instamart-ceo/): Swiggy has appointed former Myntra CEO Nandita Sinha as Instamart CEO, succeeding Amitesh Jha as the quick commerce unit enters its next phase of growth.
- [Raymond Realty Names Karishma Mehta Cluster Head – Marketing](https://customerengagement.net/raymond-realty-appoints-karishma-mehta-cluster-head-marketing/): Raymond Realty has appointed Karishma Mehta as Cluster Head – Marketing to lead integrated marketing and brand strategy across key projects.
- [PepsiCo has appointed Tanvi Swami as marketing director for Pepsi, 7UP and Mirinda](https://customerengagement.net/pepsico-appoints-tanvi-swami-as-marketing-director-pepsi-7up-mirinda/): PepsiCo has appointed Tanvi Swami as marketing director for Pepsi, 7UP and Mirinda, strengthening brand strategy and innovation across its core carbonated portfolio.
- [Prabhakar Jha Takes Charge as Chief Content Producer at Mint](https://customerengagement.net/prabhakar-jha-joins-mint-as-chief-content-producer/): Prabhakar Jha has joined Mint as chief content producer, bringing strong editorial experience to the business publication’s content leadership team.
- [Stayfree Highlights Pad Change Alert in New Kiara Advani Ad](https://customerengagement.net/stayfree-highlights-pad-change-alert-in-new-kiara-advani-ad/): Stayfree’s latest campaign with Kiara Advani spotlights pad change alerts and long-lasting protection, aiming to make periods more comfortable and stress-free.
- [JK Lakshmi Cement has appointed Aniruddha Sinha as Head of Marketing](https://customerengagement.net/jk-lakshmi-cement-appoints-aniruddha-sinha-as-head-of-marketing/): JK Lakshmi Cement has appointed Aniruddha Sinha as head of marketing, strengthening its brand leadership and customer-focused growth strategy.
- [Dentsu Creative Isobar Wins Canon India Digital Mandate](https://customerengagement.net/dentsu-creative-isobar-wins-canon-india-digital-and-e-commerce-mandate/): Dentsu Creative Isobar has secured Canon India’s digital and e-commerce mandate, strengthening the brand’s online presence and commerce strategy.
- [Kriti Nutrients has appointed Manoj Singh as head of marketing](https://customerengagement.net/manoj-singh-joins-kriti-nutrients-as-head-of-marketing/): Kriti Nutrients has appointed Manoj Singh as head of marketing, strengthening its brand and commercial strategy with experienced leadership.
- [mPokket Signs Naveen Polishetty as New Brand Face](https://customerengagement.net/mpokket-names-naveen-polishetty-as-brand-ambassador/): mPokket has named Naveen Polishetty as its brand ambassador to connect with young audiences and strengthen its positioning as a digital lending platform.
- [Santosh Khandekar Named Director for Digital Ad Products at JioStar](https://customerengagement.net/jiostar-appoints-santosh-khandekar-as-director-for-digital-ad-products/): JioStar has appointed Santosh Khandekar as director for digital ad products, pricing, planning and supply to strengthen its monetisation strategy.
- [Only 55% of Indian Homes Are EV-Ready. Kazam's 'EV-Ready Ghar' Campaign Puts Home Charging in the Spotlight](https://customerengagement.net/kazams-ev-ready-ghar-campaign-puts-home-charging-in-the-spotlight/): Built on findings from one of the world's largest residential charging studies, the campaign aims to make safe home charging simple and accessible for every EV owner.
- [Hitachi launches BuilMirai Experience Center in India: Proposing One Hitachi’s latest smart building solutions centered on “HMAX for Buildings”](https://customerengagement.net/hitachi-launches-builmirai-experience-center-in-india/): Hitachi Ltd together with Hitachi Lift India Pvt. Ltd., a provider of elevator sales and services in the Republic of India, and GlobalLogic Inc., a U.S.-based Hitachi Group company, today announced the launch of the BuilMirai Experience Center at GlobalLogic's India headquarters in Noida.
- [Amul Celebrates a Unique Place in the FIFA Final](https://customerengagement.net/amul-backs-argentina-and-spain-fifa-world-cup-final/): Amul marked the FIFA World Cup final by highlighting its sponsorship ties with both Argentina and Spain, boosting its global football visibility.
- [UltraTech Cement has reappointed Vivek Agrawal as chief marketing officer](https://customerengagement.net/ultratech-cement-has-reappointed-vivek-agrawal-as-chief-marketing-officer/): UltraTech Cement has reappointed Vivek Agrawal as chief marketing officer for another two-year term, continuing leadership stability in its marketing team.
- [Nabeel A. Khan Set to Exit Renault India](https://customerengagement.net/nabeel-a-khan-set-to-exit-renault-india/): Nabeel A. Khan is expected to move on from Renault India as he prepares for a new role in a media and deep-tech communications platform.
- [Connect Network Debuts AI Platform for Smarter Media Planning](https://customerengagement.net/connect-network-launches-agentic-ai-platform/): Connect Network has launched IMMERSIVE, an agentic AI platform built to improve hyperlocal marketing, media planning, buying, and campaign optimization.
- [FIFA Chief Praises Z’s Role in Growing Football Across India](https://customerengagement.net/fifa-chief-praises-z-footballs-growth-in-india/):  Gianni Infantino applauds Z for expanding football’s reach in India through wider coverage, public screenings, and long-term FIFA partnerships.
- [Ameya Lokhande Elevated to Executive Vice President at Ulka](https://customerengagement.net/ameya-lokhande-elevated-to-executive-vice-president-at-ulka/): Ameya Lokhande has been promoted to Executive Vice President at Ulka, marking a significant leadership move within the advertising and marketing agency’s senior team.
- [Samarjit Singh Takes Charge as CEO of Favcy Media](https://customerengagement.net/samarjit-singh-ceo-favcy-media/): Favcy Venture Builders has appointed Samarjit Singh as CEO of Favcy Media, the digital production and media arm of the venture building group, to expand its media ecosystem and creator-led content.
- [DB Corp Posts 10% Growth in Advertising Revenue for Q1 FY27](https://customerengagement.net/db-corp-10-percent-advertising-revenue-growth-q1-fy27/): DB Corp reported 10% advertising revenue growth in Q1 FY27, supported by stronger ad demand across key categories and continued momentum in print and radio.
- [Pop Launches First Ad Around Everyday UPI Rewards](https://customerengagement.net/pop-first-ad-everyday-upi-rewards/): Razorpay-backed Pop has launched its first ad campaign, spotlighting everyday UPI rewards and a coins-based model that turns routine digital payments into meaningful loyalty.
- [Reliance Digital Rolls Out Grand Rath Yatra Festive Offer](https://customerengagement.net/reliance-digital-grand-rath-yatra-festive-offer/): Reliance Digital’s Grand Rath Yatra Festive Offer brings discounts, cashback, easy EMI, and upgrade deals across electronics, home appliances, and smartphones for festive shoppers.
- [WeWork India launches Member Services, a first-of-its-kind business services platform for members](https://customerengagement.net/wework-india-launches-member-services-enterprise-platform/): Bringing enterprise-grade business services to every business through one platform and a curated network ofWeWork India-vetted partners
- [HT Media Targets ₹95.3 Crore Capital Raise for Debt Reduction](https://customerengagement.net/ht-media-fundraise-debt-repayment-balance-sheet/): HT Media is set to raise up to ₹95.3 crore through a preferential warrant issue, with ₹90 crore earmarked for debt repayment and balance-sheet improvement.
- [Parle-G marks Jagannath Rath Yatra with a new campaign](https://customerengagement.net/parle-g-marks-jagannath-rath-yatra-with-a-new-campaign/): Parle-G marks Jagannath Rath Yatra with a new campaign that reflects devotion, togetherness, and the brand’s simple, emotional storytelling approach.
- [Prime Video has appointed Baishali Chatterjee as Head of Communications for India](https://customerengagement.net/baishali-chatterjee-prime-video-india-communications-head/): Prime Video has named media veteran Baishali Chatterjee as Head of Communications for India, strengthening its entertainment PR and content communications leadership.
- [Nishant Daptardar and Sonal Karolia Satav Launch Beyond Communication Solutions](https://customerengagement.net/nishant-daptardar-sonal-karolia-satav-launch-beyond-communication-solutions/): Nishant Daptardar and Sonal Karolia Satav have launched Beyond Communication Solutions, an integrated communications, marketing, and brand strategy firm built for modern brand needs.
- [Ajay Gupte Joins Dentsu to Lead South Asia Operations](https://customerengagement.net/ajay-gupte-dentsu-south-asia-coo/): Former WPP Media executive Ajay Gupte is set to join Dentsu as South Asia COO, bringing deep experience in media leadership, client strategy, and regional growth.
- [INNOCEAN India Unveils AI Studio for Regional Marketing at Scale](https://customerengagement.net/innocean-india-ai-studio-localised-marketing/): INNOCEAN India has launched AI Studio, an AI-powered platform to help brands create localised marketing, optimise dealer communication, and scale regional campaigns.
- [Kareena Kapoor Drives MINI Countryman’s New Premium Campaign](https://customerengagement.net/mini-india-countryman-kareena-kapoor-campaign/): MINI India has launched a new Countryman campaign featuring Kareena Kapoor Khan, highlighting the SUV’s bold design, extra space, and unmistakable premium personality.
- [Kalyan Jewellers Adds Sara Ali Khan to Its Celebrity Line-Up](https://customerengagement.net/kalyan-jewellers-sara-ali-khan-brand-ambassador/): Kalyan Jewellers has named Sara Ali Khan as brand ambassador, strengthening its celebrity-led marketing strategy and expanding appeal among younger jewellery buyers.
- [Ajay Ravindran Joins Pipaltree as Vice President, Brand Intelligence](https://customerengagement.net/ajay-ravindran-joins-pipaltree-vp-brand-intelligence/): Ajay Ravindran has joined Pipaltree as Vice President – Brand Intelligence, bringing over two decades of brand strategy, planning, and marketing experience to the AI-led firm.
- [Rustomjee Launches New Brand Film on Thoughtful Homes for Families](https://customerengagement.net/rustomjee-thoughtfully-designed-for-families-campaign/): Rustomjee’s new campaign, “Thoughtfully Designed for Families,” highlights homes built around family life, comfort, and community, with creative execution by Ogilvy India.
- [WPP Names Rema Vasan as Global President of Social and Creator for Open X](https://customerengagement.net/wpp-rema-vasan-global-president-social-creator/): WPP has appointed former TikTok executive Rema Vasan as Global President of Social and Creator for Open X, strengthening its creator-led marketing capabilities worldwide.
- [Raj Nayak Takes Charge as Chairman and Managing Director of YAAP Digital](https://customerengagement.net/raj-nayak-chairman-managing-director-yaap-digital/): YAAP Digital has appointed media veteran Raj Nayak as Chairman and Managing Director, marking a leadership transition following the passing of founder Atul Hegde.
- [Luminous Highlights Portable Power in New Sachin Tendulkar Campaign](https://customerengagement.net/luminous-portable-power-campaign-sachin-tendulkar/): Luminous has launched a new campaign with Sachin Tendulkar to spotlight portable power solutions, showing how reliable energy supports everyday convenience and mobility.
- [Shark Tank India 6 Celebrates the People Bold Enough to Build](https://customerengagement.net/shark-tank-india-6-celebrates-those-who-dare-to-build/): Shark Tank India 6 puts the spotlight on entrepreneurs who take risks, build from scratch, and turn ideas into businesses with resilience and conviction.
- [Salil Acharya Joins BIG FM After 18-Year Stint at Radio City](https://customerengagement.net/salil-acharya-joins-big-fm-after-18-years-at-radio-city/): Salil Acharya has announced his move to BIG FM after spending 18 years at Radio City, marking the start of a new on-air chapter in his radio career.
- [Times Network Partners with OneXtel to Strengthen Digital IP Growth](https://customerengagement.net/times-network-onextel-strategic-alliance-digital-ips/): Times Network has named OneXtel as its strategic alliance partner for digital IPs, aiming to expand branded properties, audience reach, and monetisation across platforms.
- [ACEF to Host Asian Leaders Conference and Awards 2026, Followed by Digital Marketing + Social Media Leadership Summit in 2027](https://customerengagement.net/acef-asian-leaders-conference-awards-2026-digital-marketing-summit-2027/): ACEF has announced the Asian Leaders Conference & Awards 2026 in November, followed by the Digital Marketing + Social Media Leadership Summit & Awards 2027 in January, focusing on learning, networking, and recognition.
- [Kerala HC Defers TV Ratings Policy Dispute to July 21](https://customerengagement.net/kerala-hc-adjourns-tv-ratings-policy-dispute-july-21/): Kerala High Court has adjourned the high-stakes hearing on the TV ratings policy “landing page” dispute to July 21 at 3 PM, keeping the interim stay on excluding landing-page viewership from TRPs in place.
- [Bhagyashree Govekar Returns to Ruglas Media as Group Head – Community &amp; Owned Media](https://customerengagement.net/bhagyashree-govekar-rejoins-ruglas-media-group-head-community-owned-media/): Bhagyashree Govekar rejoins Ruglas Media as Group Head – Community and Owned Media, bringing 8+ years of SEO-driven content expertise to scale community-led growth and owned channels.
- [McDonald’s and Coca-Cola India Roll Out Limited-Edition Football Meals](https://customerengagement.net/mcdonalds-coca-cola-india-limited-edition-football-meals/): McDonald’s India and Coca-Cola launch limited-edition Football Meals across regions, bundling signature burgers, Honey Chilli Fries, Coca-Cola, and exclusive football collectables for FIFA 2026 fans.
- [Mercedes-Benz India Elevates Nandita Godbole as Head of Marketing](https://customerengagement.net/mercedes-benz-india-nandita-godbole-head-of-marketing/): Mercedes-Benz India appoints Nandita Godbole as Head of Marketing, effective September 2026, shifting focus to AI-driven campaigns, digital-first experiences, and stronger emotional brand storytelling.
- [Bandhan Bank Launches Cyber Cop to Fight Rising Cyber Fraud](https://customerengagement.net/bandhan-bank-cyber-cop-csr-cyber-fraud-awareness/): Bandhan Bank’s Cyber Cop CSR initiative uses films, messaging, and outreach to teach citizens how to spot, avoid, and report cyber fraud through a simple “Pause. Verify. Report.” habit.
- [Libas Brings Monsoon to Life with ‘Sawan Ke Rang’ Campaign](https://customerengagement.net/libas-sawan-ke-rang-monsoon-campaign/): Libas launches ‘Sawan Ke Rang’, a monsoon campaign celebrating vibrant prints, lightweight fabrics, and confident style for women who embrace the rainy season.
- [IndusInd Bank Ropes in Advertising Veteran Shakti Tokas as Marketing AVP](https://customerengagement.net/indusind-bank-appoints-shakti-tokas-avp-marketing/): IndusInd Bank appoints industry veteran Shakti Tokas as Assistant Vice President (AVP) of Brand and Communications Marketing to lead innovative brand strategies and storytelling.
- [DS Group Launches ‘Pallu Protection Equipment’ Awareness for Women Farmers in Uttar Pradesh](https://customerengagement.net/ds-group-pallu-protection-equipment-uttar-pradesh-awareness/): DS Group’s ‘Pallu Protection Equipment’ campaign in Uttar Pradesh educates women farmers on using protective gear to reduce pesticide exposure and promote safer farming.
- [Mia by Tanishq Welcomes Sneha Kanukolanu as Its New Marketing Lead](https://customerengagement.net/mia-by-tanishq-appoints-sneha-kanukolanu-as-marketing-lead/): Mia by Tanishq has appointed Sneha Kanukolanu as Marketing Lead to drive brand-building, digital growth, and customer engagement for its contemporary jewellery portfolio.
- [Trident’s 3D BQS Experience Turns Bharat Tex 2026 into a Living Brand Story](https://customerengagement.net/trident-bharat-tex-2026-3d-bqs-campaign-delhi/): Trident joins Bharat Tex 2026 as a Platinum Partner, unveiling an immersive 3D BQS experiential campaign at Bharat Mandapam that blends technology, design, and sustainability for home textiles.
- ['Avaada Bharat Uday Yatra' campaign: Inside the experiential campaign executed by Immersive Communication and Fortuna PR](https://customerengagement.net/avaada-bharat-uday-yatra-immersive-communication-fortuna-pr/): Explore Avaada Group's Avaada Bharat Uday Yatra. Executed by Immersive Communication and Fortuna PR, this campaign turned sustainable and renewable energy into a nationwide movement.
- [Insight India Network partners with XIM University, Bhubaneswar to launch ‘Bharat Decode Study](https://customerengagement.net/bharat-decode-study-insight-india-network-xim-university/): First-of-its-kind collaboration between a rural marketing agency and a premier business school to decode the emerging shifts in rural consumer behaviour, aspirations, and consumption patterns across India’s deepest hinterlands
- [Sumit Somani joins Godrej Enterprises Group as Group Head – Digital Commerce](https://customerengagement.net/sumit-somani-godrej-enterprises-group-digital-commerce/): Sumit Somani has taken on a new role as Group Head – Digital Commerce at Godrej Enterprises Group, bringing deep experience across ecommerce, retail and D2C growth.
- [Parle-G expands its “G Maane Genius” story with new empathy-led films](https://customerengagement.net/parle-g-g-maane-genius-new-chapter/): Parle-G has unveiled a new chapter of its “G Maane Genius” campaign, using short films to highlight children’s empathy, kindness and everyday emotional intelligence.
- [Engage Asia 2026 to bring Asia’s business, marketing and customer engagement leaders together in Sri Lanka](https://customerengagement.net/engage-asia-2026-sri-lanka-business-marketing-customer-engagement/): Engage Asia 2026 is set to take place on 18 September 2026  in Sri Lanka, bringing together some of Asia’s most influential business, marketing and customer engagement leaders. Positioned as a leadership movement rather than a standard conference, the platform is designed to spark meaningful conversations around growth, innovation and the future of customer experience
- [Zee Nets Major Ad Deals as 12+ Brands Back FIFA World Cup 2026 Coverage](https://customerengagement.net/zee-fifa-world-cup-2026-brands-tv-digital-sponsors/): ZEE Entertainment has onboarded over 12 brands including Mahindra, Diageo, Apple and Mondelez as sponsors for FIFA World Cup 2026 across its TV and digital platforms.
- [Vritti iMedia teams up with Northern Challengers for Big Cricket League OOH push](https://customerengagement.net/vritti-imedia-northern-challengers-ooh-media-partner-big-cricket-league/): Vritti iMedia has partnered with Northern Challengers as the official OOH media partner for the Big Cricket League, bringing transit and audio-led outdoor solutions to the Pro-Am cricket platform.
- [Dentsu Creative elevates Manika Juneja to Chief Operating Officer](https://customerengagement.net/dentsu-creative-manika-juneja-chief-operating-officer/): Dentsu Creative has elevated Manika Juneja to COO, recognising over 15 years of agency leadership, business transformation and integrated growth strategy.
- [Billboard India names Preeti Nayyar as chief operating officer](https://customerengagement.net/billboard-india-preeti-nayyar-chief-operating-officer/): Billboard India has appointed Preeti S. Nayyar as COO, bringing more than 25 years of media, music and entertainment experience to its India leadership team.
- [SatSure appoints Bianca Ghose as Chief Marketing &amp; Communications Officer](https://customerengagement.net/satsure-bianca-ghose-chief-marketing-communications-officer/): SatSure has named Bianca Ghose as CMCO, bringing nearly two decades of global brand marketing and communications leadership to the earth intelligence company.
- [Pooja Menon Vaidya joins SBI Mutual Fund as AVP - Digital Marketing](https://customerengagement.net/pooja-menon-vaidya-sbi-mutual-fund-avp-digital-marketing/): Pooja Menon Vaidya has joined SBI Mutual Fund as Assistant Vice President – Digital Marketing, bringing over 15 years of financial services marketing experience.
- [Alpino ups the protein game with Khali and Mukesh Gahlot for new oats launch](https://customerengagement.net/alpino-khali-mukesh-gahlot-high-protein-oats/): Alpino has launched its upgraded High Protein Oats with The Great Khali and Mukesh Gahlot, highlighting a stronger nutrition profile and a bolder fitness-first message.
- [Ralph Lauren appoints Dr. Tathagat Varma to lead India Global Capability Centre](https://customerengagement.net/ralph-lauren-tathagat-varma-global-capability-centre-india/): Ralph Lauren has named Dr. Tathagat Varma as VP and Head of its Global Capability Centre in India, based in Bengaluru, to scale operations and support global transformation.
- [SNITCH joins Zakir Khan’s “Papa Yaar” as title sponsor](https://customerengagement.net/snitch-zakir-khan-papa-yaar-title-sponsor/): SNITCH has come on board as title sponsor for Zakir Khan’s Papa Yaar, aligning the menswear brand with a live storytelling experience built around father-child bonds.
- [XYXX’s new innerwear campaign flips the gender gaze](https://customerengagement.net/xyxx-new-innerwear-campaign-flips-the-gender-gaze/): XYXX’s latest campaign uses role reversal and humour to challenge gendered double standards while spotlighting a seamless vest designed for everyday comfort.
- [SBI appoints Omnicom Media India as digital marketing partner](https://customerengagement.net/sbi-appoints-omnicom-media-india-digital-marketing-partner/): State Bank of India has named Omnicom Media India as its digital marketing partner, in one of the largest digital media mandates in India’s banking sector.
- [Niyanta Mirjankar joins BBDO Worldwide as Senior Strategy Director](https://customerengagement.net/niyanta-mirjankar-senior-strategy-director-bbdo-worldwide/): Niyanta Mirjankar has joined BBDO Worldwide as Senior Strategy Director, bringing experience across BBDO, MullenLowe, TBWA Singapore and DDB India.
- [Lotus Herbals backs KorinMi in Rs. 10 crore seed round](https://customerengagement.net/lotus-herbals-backs-korinmi-rs-10-crore-seed-round/): Lotus Herbals has invested Rs. 10 crore in KorinMi through its innovation fund, supporting the Korean skin clinic’s expansion across India and its premium skincare ambitions.
- [MBG Card launches nationwide digital campaign with Pankaj Tripathi](https://customerengagement.net/mbg-card-nationwide-digital-campaign-pankaj-tripathi/): MBG Card has launched a nationwide digital campaign featuring Pankaj Tripathi, highlighting how its tools help businesses go digital and reach more customers.
- [Tonic Worldwide wins Kurlon’s digital marketing mandate](https://customerengagement.net/tonic-worldwide-kurlon-digital-marketing-mandate/): Kurlon has appointed Tonic Worldwide as its digital marketing partner after a multi-agency pitch, tasking the agency with strengthening the mattress brand’s online presence and narrative.
- [Deloitte South Asia elevates Rohit Varier to Executive Director](https://customerengagement.net/rohit-varier-executive-director-deloitte-south-asia/): Deloitte South Asia has promoted Rohit Varier to Executive Director, recognizing his leadership in corporate and marketing communications after eight years with the firm.
- [Ineazy appoints Team Pumpkin as digital marketing partner](https://customerengagement.net/ineazy-team-pumpkin-digital-marketing-partner/): Bengaluru-based interior solutions brand Ineazy has named Team Pumpkin as its digital marketing partner to strengthen social, paid and website-led growth.
- [Kulfi Collective names Aditya Mehendale as Executive Creative Director](https://customerengagement.net/kulfi-collective-aditya-mehendale-executive-creative-director/): Kulfi Collective has appointed Aditya Mehendale as Executive Creative Director as it strengthens its leadership team and doubles down on culture-first creative work.
- [Landor redesigns Mother Dairy milk packaging around “Maa Jaisi Care”](https://customerengagement.net/landor-mother-dairy-milk-packaging-maa-jaisi-care/): Landor has refreshed Mother Dairy’s milk packaging with a warmer visual identity, adding “Note of Care” messages to reinforce the brand’s “Maa Jaisi Care” promise.
- [Polycab honors electricians in a festive campaign built around safety](https://customerengagement.net/polycab-celebrates-electricians-safe-connections-film/): Polycab has launched a festive film paying tribute to electricians, spotlighting the human expertise behind safe homes, bright celebrations and dependable electrical connections.
- [Centerfruit revives “Kaisi Jeebh Laplapayee” with a wedding twist](https://customerengagement.net/centerfruit-kaisi-jeebh-laplapayee-wedding-ad-film/): Centerfruit has brought back its iconic “Kaisi Jeebh Laplapayee” platform with a wedding-themed film that blends humour, nostalgia and playful taste appeal.
- [Havas Media Network India names Tabassum Modi to lead Havas Play India](https://customerengagement.net/havas-media-network-india-tabassum-modi-havas-play-india/): S8UL has launched its official EWC 2026 jersey, “The Ones Who Stayed,” as a tribute to players, creators and fans who stood by the team through its journey.
- [ZEE appoints Tejkarran Singh Bajaj as Business Head for Zee5 India](https://customerengagement.net/zee-appoints-tejkarran-singh-bajaj-business-head-zee5-india/): ZEE has appointed Tejkarran Singh Bajaj as Business Head for Zee5 India, aiming to accelerate digital growth, strengthen monetisation and sharpen the platform’s content strategy.
- [S8UL unveils “The Ones Who Stayed” jersey for EWC 2026](https://customerengagement.net/s8ul-new-jersey-ewc-2026/): S8UL has launched its official EWC 2026 jersey, “The Ones Who Stayed,” as a tribute to players, creators and fans who stood by the team through its journey.
- [Ishita Gupta steps into Associate Brand Director role at Zepto](https://customerengagement.net/ishita-gupta-associate-brand-director-zepto/): Zepto’s Ishita Gupta has moved into the Associate Brand Director role, reflecting her growing leadership in brand strategy, content, and cross-functional marketing across the quick-commerce platform.
- [BULLET launches Trinetra AI to give micro drama creators a smarter production edge](https://customerengagement.net/bullet-launches-trinetra-ai-micro-drama-creators/): BULLET has launched Trinetra AI, an end-to-end filmmaking and content intelligence platform for micro drama creators, blending script evaluation, AI-assisted visuals and multilingual localisation.
- [Havmor Ice Cream takes Belgian Silky Choco Cone to Ahmedabad streets with bold OOH](https://customerengagement.net/havmor-belgian-silky-choco-cone-ooh-ahmedabad/): Havmor Ice Cream has launched a larger-than-life OOH campaign in Ahmedabad for Belgian Silky Choco Cone, in partnership with WPP Media and Sakshi Advertising Company.
- [Birla Opus Allwood spotlights scratch resistance in a new wood-finish campaign](https://customerengagement.net/birla-opus-allwood-scratch-resistance-campaign/): Birla Opus Allwood’s new campaign highlights scratch resistance and durability, showing how its premium wood finish protects furniture, doors and interiors from everyday wear.
- [boAt elevates Vedansh Kumar to Chief Marketing Officer](https://customerengagement.net/boat-names-vedansh-kumar-chief-marketing-officer/): boAt has elevated Vedansh Kumar from Head of Brand Marketing to Chief Marketing Officer, strengthening its marketing leadership with a proven creative and brand-building executive.
- [Vi and Meta Join Forces to Launch Silent Mobile Verification in India](https://customerengagement.net/vodafone-idea-meta-silent-mobile-verification-india/): Vodafone Idea (Vi) has partnered with Meta to roll out Silent Mobile Verification (SMV) for WhatsApp, Facebook, and Instagram users - eliminating OTPs and making digital logins faster and more secure.
- [ZEE elevates Jit Sengupta to Vice President - Central Marketing &amp; Creative Services](https://customerengagement.net/zee-elevates-jit-sengupta-vp-central-marketing-creative-services/): ZEE Entertainment has elevated Jit Sengupta to Vice President – Central Marketing & Creative Services, expanding his remit across movie clusters, youth channels, live entertainment and Unite8 Sports.
- [BigTrunk Communications Bags National Digital &amp; Social Media Mandate for Velvex](https://customerengagement.net/bigtrunk-communications-velvex-digital-social-media-mandate/): Independent agency BigTrunk Communications has won the national digital and social media mandate for Velvex, Nandan Petrochem's premium lubricant brand, to drive brand equity and digital engagement across India.
- [Parbind Kumar promoted to Senior Digital Marketing Manager at Tata AIA Life Insurance](https://customerengagement.net/parbind-kumar-has-been-promoted-to-senior-digital-marketing-manager-at-tata-aia-life-insurance/): Parbind Kumar has been promoted to Senior Digital Marketing Manager at Tata AIA Life Insurance, where he will lead digital strategy, brand engagement and performance-led growth.
- [ IPL 2026 ad volumes on linear TV rise 4%, says TAM Sports](https://customerengagement.net/ipl-2026-ad-volumes-linear-tv-rise-4-percent-tam-sports/): TAM Sports data shows IPL 2026 advertising volumes on linear television rose 4% versus IPL 2025, with e-commerce, Google and mass-market brands driving spend across the tournament.
- [The Mavericks partners with AVDS to expand client offerings](https://customerengagement.net/the-mavericks-partners-with-avds-expand-client-offerings/): The Mavericks has partnered with AVDS to broaden its client services, combining communications, creative strategy, design and employer branding into a more integrated offering.
- [The Minimalist Wins Integrated Digital Mandate for TyresNmore](https://customerengagement.net/the-minimalist-integrated-digital-mandate-tyresnmore/): TyresNmore, the online-first automotive services platform backed by CEAT Tyres, appoints The Minimalist as its integrated digital agency for brand strategy, creative, social media and performance marketing.
- [Leenata Kasawlekar Joins Kotak Mahindra Bank as Deputy VP – Corporate Communications](https://customerengagement.net/leenata-kasawlekar-joins-kotak-mahindra-bank-deputy-vp-corporate-communications/): Leenata Kasawlekar joins Kotak Mahindra Bank as Deputy Vice President – Corporate Communications, bringing over a decade of experience from Commtel Networks, Logicserve Digital, and Cigna TTK.
- [Vi Promotes Raj Heda to General Manager – Brand &amp; Communications](https://customerengagement.net/raj-heda-gm-brand-communications-vodafone-idea/): Vodafone Idea promotes Raj Heda from AGM to GM – Brand & Communications, recognising his strategic marketing leadership and four-year tenure at the telecom operator.
- [ReNew launches national brand campaign ‘Clean Energy Humse Hai’ with Kaun Banega Crorepati Season 18](https://customerengagement.net/renew-launches-national-brand-campaign-clean-energy-humse-hai-with-kaun-banega-crorepati-season-18/): Collaboration with Sony Pictures Networks India will bring the campaign to life through Kaun Banega Crorepati season 18
- [SettleMint India Rebrands as Quadcentrix](https://customerengagement.net/settlemint-india-rebrands-as-quadcentrix/): The rebranding signifies the company's evolution from a blockchain specialist into a full spectrum technology partner, spanning enterprise AI orchestration, blockchain trust, & data transformation.
- [Anurati Tandon Appointed Head of Digital B2B Business at SPNI](https://customerengagement.net/anurati-tandon-head-digital-b2b-business-spni/): Sony Pictures Networks India elevates Anurati Tandon from Chief of Staff to Head of Digital B2B Business, tasking her with driving growth for SPNI and SonyLIV's digital platforms in the B2B segment.
- [redBus 'Freedom Bottle' Campaign Highlights Women's Hydration Challenges on Long Bus Journeys](https://customerengagement.net/redbus-freedom-bottle-womens-hydration-independence-day/): For Independence Day 2026, redBus launches 'Freedom Bottle' campaign addressing women's hydration concerns during long-distance bus travel, spotlighting restroom accessibility and operator partnerships.
- [PR Companion Secures PR Mandate for Salesforce Partner digiCloud Solutions](https://customerengagement.net/pr-companion-digicloud-solutions-pr-mandate/): PR Companion, the communications arm of Ethane Web Technologies, wins the PR mandate for Pune-based Salesforce Select Partner digiCloud Solutions, focusing on media relations and thought leadership.
- [Gazal Maheshwari Joins Madison World as Vice President](https://customerengagement.net/gazal-maheshwari-vice-president-madison-world/): After 17+ years in media sales at JioStar and Disney Star, Gazal Maheshwari joins Madison World as Vice President, bringing expertise in digital, sports, and entertainment advertising.
- [Content Without Purpose Becomes Noise. Content With Purpose Becomes Experience by Mubasshar Nijam, Visual Storyteller - Diesel and Motor Engineering PLC](https://customerengagement.net/content-without-purpose-becomes-noise-content-with-purpose-becomes-experience-by-mubasshar-nijam-diesel-and-motor-engineering-plc/): Discover why purposeful content, personalisation, and authentic culture visibility are critical for attracting and retaining talent.
- [Khyati Shahh Elevated to President, Group Corporate Communications &amp; CMO at Welspun World](https://customerengagement.net/khyati-shahh-president-cmo-welspun-world/): Welspun World promotes Khyati Shahh to President – Group Corporate Communications & CMO, consolidating marketing and communications leadership under her five-year tenure with the group.
- [Zee Posts 5% Revenue Growth in Q1 FY27; Profit Dips 48% Amid Ad Headwinds](https://customerengagement.net/zee-q1-fy27-revenue-growth-subscription-digital/): Zee Entertainment reports Q1 FY27 operating revenue of Rs 1,907 crore, up 5% YoY, driven by subscription and digital growth, while profit falls 48% due to advertising pressures and higher costs.
- [The boards of Hansa Cequity and Dsquare Solutions approve a merger to streamline operations](https://customerengagement.net/rk-swamy-hansa-cequity-dsquare-solutions-merger/): The boards of Hansa Cequity and Dsquare Solutions approve a merger to streamline operations, improve resource utilisation and create greater scale in analytics services.
- [Sintex has launched a new campaign that turns one of its strongest brand assets into a central communication idea](https://customerengagement.net/sintex-category-recall-water-tank-campaign/): Titan Company reports a 40% rise in Q1 FY27 consolidated income to ₹20,753 crore, while net profit grows 63% to ₹1,777 crore on strong jewellery demand.
- [Sahil Gambhir joins Rapport Initiative as General Manager - OOH](https://customerengagement.net/sahil-gambhir-rapport-initiative-general-manager-ooh/): Sahil Gambhir joins Rapport Initiative as General Manager – OOH, bringing over 15 years of experience in outdoor, transit, cinema and experiential media.  
- [INNOCEAN India appoints Ruchi Mishra as Vice President](https://customerengagement.net/ruchi-mishra-innocean-india-vice-president-bengaluru/): INNOCEAN India appoints Ruchi Mishra as Vice President to establish its Bengaluru office, strengthen client partnerships and drive business growth across South India.
- [Pepperfry appoints Kiara Advani and Sidharth Malhotra as brand ambassadors](https://customerengagement.net/pepperfry-kiara-advani-sidharth-malhotra-brand-ambassadors/): Pepperfry appoints Kiara Advani and Sidharth Malhotra as brand ambassadors as it launches its new “Fashion for Your Home” positioning.
- [Schneider Electric promotes Ratnesh Pandey to Vice President of Marketing for India](https://customerengagement.net/ratnesh-pandey-schneider-electric-vp-marketing-india/): Schneider Electric promotes Ratnesh Pandey to Vice President of Marketing for India, expanding his mandate across brand, digital, customer experience and commercial excellence.
- [Mondelēz International appoints Vinay Subramanyam as Vice President - Marketing for India](https://customerengagement.net/vinay-subramanyam-mondelez-india-vp-marketing/): Mondelēz International appoints Vinay Subramanyam as Vice President – Marketing for India, succeeding Nitin Saini, who moves to lead the Indonesia business.
- [Google Gemini features Shah Rukh Khan in a new India campaign that presents Gemini Live](https://customerengagement.net/shah-rukh-khan-google-gemini-live-campaign-india/): Google Gemini features Shah Rukh Khan in a new India campaign that presents Gemini Live as an approachable companion for solving everyday challenges and discovering opportunities.
- [From YouTube Creators to Business Founders: How India’s Digital Stars Are Building Brands](https://customerengagement.net/indian-youtubers-building-businesses-from-youtube/): Indian YouTubers are turning loyal audiences into businesses across education, technology, fashion, fitness, entertainment and influencer marketing.
- [Cadbury Celebrations launches its #ThisTakraarIsSweet Raksha Bandhan campaign](https://customerengagement.net/cadbury-celebrations-thistakraarisweet-rakhi-campaign/): Cadbury Celebrations launches its #ThisTakraarIsSweet Raksha Bandhan campaign, celebrating playful sibling arguments, unconditional love and thoughtful gifting.
- [Pavan Panchal Joins Publicis Starcom as Senior Planning Manager](https://customerengagement.net/pavan-panchal-publicis-starcom-senior-planning-manager/): Pavan Panchal has been appointed Senior Planning Manager at Publicis Starcom, bringing experience in media planning, digital strategy and integrated campaign development.
- [Titan Company reports a 40% rise in Q1 FY27 consolidated income to ₹20,753 crore](https://customerengagement.net/titan-q1-fy27-income-jewellery-festive-demand/): Titan Company reports a 40% rise in Q1 FY27 consolidated income to ₹20,753 crore, while net profit grows 63% to ₹1,777 crore on strong jewellery demand.
- [Baroda BNP Paribas Mutual Fund appoints Madhu Nair as Chief Executive Officer](https://customerengagement.net/madhu-nair-ceo-baroda-bnp-paribas-mutual-fund/): Baroda BNP Paribas Mutual Fund appoints Madhu Nair as Chief Executive Officer, bringing extensive experience in asset management, sales and distribution.
- [Havells India appoints Ashish Parikh as President and Strategic Business Unit Head](https://customerengagement.net/havells-india-ashish-parikh-president-sbu-head/): Havells India appoints Ashish Parikh as President and SBU Head, bringing more than 25 years of experience across consumer goods, sales, operations and business transformation.
- [Pulse Candy Swings into Pop Culture with Spider-Man-Themed Nationwide Campaign](https://customerengagement.net/pulse-candy-spider-man-brand-new-day-campaign/): Pulse Candy partners with Spider-Man: Brand New Day for a 360-degree campaign featuring limited-edition packs, outdoor installations, cinema, digital and retail activations.
- [Orient Electric appoints Anika Agarwal as Executive Vice President and Business Unit Head – Lighting](https://customerengagement.net/anika-agarwal-orient-electric-evp-business-head-lighting/): Orient Electric appoints Anika Agarwal as Executive Vice President and Business Unit Head – Lighting, expanding her responsibilities beyond marketing and customer experience.
- [Mahindra Tractors and Omnicom Media's Interactive Avenues Brings Punjabi Pride and Global Ambition Together in New Music-Led Campaign](https://customerengagement.net/mahindra-tractors-duniya-vich-ikko-lalkaar-campaign/): Mahindra Tractors and Omnicom Media's Interactive Avenues have launched ‘Duniya Vich Ikko Lalkaar’ in Punjab with Sukhbir Singh and Parmish Verma, using music, culture and farming pride to build brand connection.
- [Coca-Cola launches ‘The World Will Wait’, a global campaign for Gen Z and Millennials](https://customerengagement.net/coca-cola-the-world-will-wait-global-campaign/): Coca-Cola launches ‘The World Will Wait’, a global campaign for Gen Z and Millennials encouraging shared meals, screen breaks and meaningful connections.
- [NODWIN Gaming partners with KICK for the exclusive digital streaming of BGMS Season 5](https://customerengagement.net/kick-exclusive-streaming-bgmi-masters-series-season-5/): NODWIN Gaming partners with KICK for the exclusive digital streaming of BGMS Season 5, scheduled to run from August 10 to September 6, 2026.
- [Havells Turns Delhi-NCR Billboard into a Premium Showcase for Its Craft Kitchen Range](https://customerengagement.net/havells-craft-kitchen-appliances-3d-ooh-campaign/): Havells India promotes its Craft kitchen appliances through a 3D illuminated OOH campaign at the DND Noida corridor, executed by Posterscope India with Sakshi Advertising Company.
- [Brand Catapult promotes Ria Kapoor to Director - PR and Communications](https://customerengagement.net/ria-kapoor-brand-catapult-director-pr-communications/): Brand Catapult promotes Ria Kapoor to Director – PR and Communications, where she will lead media relations, reputation management, influencer partnerships and strategic campaigns.
- [Blissclub Reinvents Everyday Denim with Comfort-Focused Zenims Collection](https://customerengagement.net/blissclub-zenims-comfort-denim-launch/): Blissclub launches Zenims, a denim range designed with stretch, breathability and lightweight fabrics, supported by its new ‘Comfort is Sexy’ campaign.
- [One2en Communications Expands Healthcare Portfolio with New LivLong 365 and QubeHealth-Pay Mandates](https://customerengagement.net/one2en-communications-livlong-365-qubehealth-pay-pr-mandate/): One2en Communications will manage integrated PR, media relations and reputation building for healthcare brands LivLong 365 and QubeHealth-Pay.
- [Zee Entertainment appoints Annkur Kapila as Executive Vice President - Sports Strategy, Rights and Business Development](https://customerengagement.net/annkur-kapila-zee-sports-strategy-business-development/): Zee Entertainment appoints Annkur Kapila as EVP – Sports Strategy and Business Development to lead sports rights, partnerships and growth across Unite8 Sports and ZEE5.
- [Emami Agrotech Targets India’s Snack Aisle with New Digital-First Brand WeMe](https://customerengagement.net/emami-agrotech-weme-packaged-snacks-market-launch/): Emami Agrotech enters India’s packaged snacks market with WeMe, backed by a ₹750 crore investment plan and an ambition to build a ₹1,000 crore brand.
- [Ranabir Bose rejoins Aditya Birla Capital as Head of Marketing for its NBFC business and Brand CoE](https://customerengagement.net/ranabir-bose-returns-aditya-birla-capital-nbfc-marketing/): Ranabir Bose rejoins Aditya Birla Capital as Head of Marketing for its NBFC business and Brand CoE, overseeing lending communications and group-wide brand consistency.
- [15th Edition ACEF Asian Leaders 2026: Meet the Diverse Jury Powering This Year’s Awards.](https://customerengagement.net/acef-asian-leaders-2026-jury-members/): Explore the full jury lineup of ACEF Asian Leaders Conference & Awards 2026 in Mumbai and see how each member brings a distinct perspective to the judging process.
- [ASCI Crackdown: 98% of Summer Ads Flagged for Unsubstantiated Claims in 'The Heat is On' Report](https://customerengagement.net/asci-heat-is-on-summer-ad-claims-report/): ASCI's latest report reveals 98% of summer advertising claims lacked substantiation, with sun protection and baby skincare products leading violations through exaggerated promises and harmful stereotypes.
- [Hindustan Unilever Limited's Pears launches 'Farak Clear Hai' campaign by TBWA\Lintas](https://customerengagement.net/pears-transparent-soap-new-campaign-farak-clear-hai/): HUL's Pears launches 'Farak Clear Hai' campaign by TBWA\Lintas, taking consumers inside the making of its 98% plant-based glycerin soap through transparent storytelling.
- [Honasa Consumer has promoted Nilesh Kotalwar to Chief Marketing Officer](https://customerengagement.net/honasa-consumer-nilesh-kotalwar-chief-marketing-officer/): Honasa Consumer has promoted Nilesh Kotalwar to Chief Marketing Officer, leveraging his D2C and online revenue expertise to drive integrated, digital-first brand growth across the Mamaearth portfolio.
- [Godrej Industries Group has unveiled a new corporate brand film titled 'At Godrej Industries, we craft'.](https://customerengagement.net/godrej-industries-new-brand-film-crafting-tomorrow/): Godrej Industries Group launches new brand film 'At Godrej Industries, we craft', highlighting its diverse businesses and purpose of crafting tomorrow since 1897 through authentic employee stories.
- [JEEVMEDIA Partners with OPPO India for Pan-India Creator Campaigns](https://customerengagement.net/jeevmedia-oppo-india-influencer-marketing-partnership/): JEEVMEDIA has partnered with OPPO India to execute influencer marketing campaigns across the country, connecting the smartphone brand with creators and regional audiences.
- [When Rivalry Meets Respect: Inside Zomato’s Playful Birthday Ad for Swiggy](https://customerengagement.net/zomato-cheeky-birthday-ad-for-swiggy/): Zomato has wished rival food delivery app Swiggy a happy birthday with a minimalist orange newspaper ad, turning brand competition into a clever moment of goodwill and marketing insight.
- [CleverTap Elevates Adhish Singh to Associate Director of Digital Marketing](https://customerengagement.net/adhish-singh-associate-director-digital-marketing-clevertap/): CleverTap has promoted Adhish Singh to Associate Director of Digital Marketing, recognising his experience in SEO, content, CRO, and global digital growth.
- ["The Technologies That Will Define the Next Decade in Digital Marketing" by Rimzan Faiz, Senior Manager - Digital Strategy, Meta@ RoarADX](https://customerengagement.net/technologies-shaping-next-decade-digital-marketing/): Discover how AI, first-party data, autonomous tools, and connected marketing platforms will shape digital marketing’s next decade by Rimzan Faiz, Senior Manager - Digital Strategy, Meta@ RoarADX
- [Ventes Avenues &amp; SuperCTV partner with Xiaomi PatchWall for CTV ads](https://customerengagement.net/ventes-avenues-superctv-xiaomi-patchwall-ctv-advertising/): Ventes Avenues and SuperCTV have partnered with Xiaomi PatchWall to develop premium Connected TV advertising solutions and Masthead opportunities in India.
- [Loopie Reimagines Parenthood as Growth, Not Sacrifice](https://customerengagement.net/loopie-evolving-parenthood-campaign/): Loopie’s latest campaign shifts the parenting narrative from self-sacrifice to identity growth, celebrating how modern parenthood evolves with the parent.
- [ZEE Secures Premium Italian Football Rights for India and South Asia](https://customerengagement.net/zee-exclusive-italian-football-rights-india-south-asia/): ZEE has won exclusive broadcast and digital rights for Serie A, Coppa Italia and Supercoppa Italiana across India and six South Asian markets for five years starting August 22, 2026.
- [TVS Motor has awarded its estimated ₹200 crore media mandate to Dentsu](https://customerengagement.net/dentsu-wins-tvs-motor-200-crore-media-mandate/): TVS Motor has awarded its estimated ₹200 crore media mandate to Dentsu after a competitive pitch, ending Madison World’s long-running stint on the account.
- [Yash Raj Films has appointed Zena Kotwal as Head of Management &amp; Strategy for YRF Talent](https://customerengagement.net/zena-kotwal-yrf-talent-head-management-strategy/): Yash Raj Films has appointed Zena Kotwal as Head of Management & Strategy for YRF Talent, strengthening its talent leadership with over 18 years of industry experience.
- [Ericsson appoints Randeep Raina as Head of Customer Unit Vodafone Idea (Vi)](https://customerengagement.net/ericsson-randeep-raina-head-customer-unit-vodafone-idea/): Ericsson has named Randeep Raina as Head of Customer Unit Vodafone Idea, where he will lead the company’s engagement with Vi and support network evolution and next-gen connectivity.
- [HT Media’s Profit Jump Sends the Stock Up 18% in Q1 FY27](https://customerengagement.net/ht-media-shares-surge-q1fy27-profit-47-crore/): HT Media shares rose 18% after the company reported a sharp rise in Q1 FY27 net profit to ₹47 crore, supported by revenue growth and stronger operating performance.
- [Snabbit has appointed Tanu Gupta as Manager, PR &amp; Communications](https://customerengagement.net/tanu-gupta-joins-snabbit-manager-pr-communications/): Snabbit has appointed Tanu Gupta as Manager, PR & Communications, bringing integrated communications experience to support the brand’s growing public narrative.
- [Ghadi Rapid Wash Reframes Bucket Washing With a Fresh Liquid Detergent Campaign](https://customerengagement.net/ghadi-rapid-wash-liquid-detergent-campaign/): RSPL Group has launched a new campaign for Ghadi Rapid Wash, spotlighting liquid detergent designed for bucket washing and positioning it as a simpler modern laundry solution.
- [Vedantu Promotes Shimon Joseph as Academic Director for Tamil Nadu](https://customerengagement.net/vedantu-shimon-joseph-academic-director-tamil-nadu/): Vedantu, one of India’s leading education platforms, announced the promotion of Shimon Joseph as Academic Director for Tamil Nadu, reinforcing the company’s continued pursuit of academic excellence and stronger student outcomes across the region.
- [Sony Sports Network has launched Festival of Sports, a festive-season campaign](https://customerengagement.net/sony-sports-network-festival-of-sports-campaign/): Sony Sports Network has launched Festival of Sports, a festive-season campaign featuring India’s tours of Sri Lanka and New Zealand, the Women’s T20 Asia Cup, and the Asian Games.
- [LT Foods has signed Chef Ranveer Brar as the face of DAAWAT Delight and launched a new campaign](https://customerengagement.net/lt-foods-ranveer-brar-daawat-delight-campaign/): LT Foods has signed Chef Ranveer Brar as the face of DAAWAT Delight and launched a new campaign focused on flavour absorption, warmth, and everyday mealtime moments.
- [DBS Bank India Brings in Nitin Chengappa to Lead Wealth Management](https://customerengagement.net/nitin-chengappa-dbs-bank-india-wealth-management/): DBS Bank India has appointed Nitin Chengappa to lead its wealth management business, strengthening its push in premium banking and affluent client services.
- [Parantap Bhatt has joined Ogilvy Mumbai as Creative Director](https://customerengagement.net/parantap-bhatt-joins-ogilvy-mumbai-creative-director/): Parantap Bhatt has joined Ogilvy Mumbai as Creative Director, bringing experience in copywriting, communication strategy, and integrated brand storytelling.
- [UNIBIC’s new Swaadesi Biskut campaign, created by Theblurr](https://customerengagement.net/unibic-swaadesi-biskut-campaign-conversation-culture/): UNIBIC’s new Swaadesi Biskut campaign, created by Theblurr, turns everyday chai-time conversations into a warm, relatable brand moment.
- [Liqvd Asia Wins Narayana Health’s Social Media and ORM Mandate](https://customerengagement.net/liqvd-asia-narayana-health-social-media-orm-mandate/): Liqvd Asia has secured Narayana Health’s social media and ORM mandate after a multi-agency pitch, with a focus on digital presence, reputation, and engagement.
- [Bhuvan Bam has launched Sarkar, a premium Indian fragrance brand](https://customerengagement.net/bhuvan-bam-launches-fragrance-brand-sarkar/): Bhuvan Bam has launched Sarkar, a premium Indian fragrance brand featuring four unisex perfumes designed with a long-term, quality-first approach.
- [Madison World has appointed Abhishek B. as Vice President](https://customerengagement.net/abhishek-b-joins-madison-world-vice-president/): Abhishek B. has joined Madison World as Vice President, bringing experience across media, strategy, and business leadership to the agency’s growth plans.
- [WPP Media has won SharkNinja APAC’s integrated media mandate in India](https://customerengagement.net/wpp-media-sharkninja-india-integrated-media-mandate/): WPP Media has won SharkNinja APAC’s integrated media mandate in India, with Wavemaker leading media strategy, planning, investment, and performance marketing.
- [BigTrunk Elevates Shardul Pawar to Associate Director for Paid Media](https://customerengagement.net/shardul-pawar-promoted-associate-director-paid-media-bigtrunk/):  BigTrunk has promoted Shardul Pawar to Associate Director – Paid Media, recognizing his growth in performance marketing and leadership across digital campaigns.
- [Eureka Forbes has launched a new SmartClean campaign featuring Shraddha Kapoor](https://customerengagement.net/eureka-forbes-shraddha-kapoor-smartclean-campaign/): Eureka Forbes has launched a new SmartClean campaign featuring Shraddha Kapoor, spotlighting AI-powered robotic cleaning and effortless home maintenance.
- [WPP Media Elevates Punit Kulkarni to Vice President, Client Services](https://customerengagement.net/punit-kulkarni-vice-president-client-services-wpp-media/): WPP Media has appointed Punit Kulkarni as Vice President, Client Services, recognizing his experience in digital strategy, client leadership, and business growth.
- ["The Next Great Marketer Won't Win Attention. They'll Earn Belief" By Satadip Banerjee - Marketing Head - Montra Electric (LMM, e-SCV, Etrac)](https://customerengagement.net/the-next-great-marketer-wont-win-attention-theyll-earn-belief-by-satadip-banerjee-montra-electric/): In a world overloaded with content, the strongest marketers will not just buy attention. They will earn belief through consistency, judgment, and human understanding.
- [Kapiva has launched a new campaign for Shilajit Gold featuring Tiger Shroff](https://customerengagement.net/kapiva-tiger-shroff-shilajit-gold-campaign/): Kapiva has launched a new campaign for Shilajit Gold featuring Tiger Shroff, positioning the product as a natural, research-backed fitness supplement for gym-goers.
- [Kotak Mahindra Bank Elevates Jyoti Samajpati to Lead Consumer Marketing and Propositions](https://customerengagement.net/kotak-mahindra-bank-jyoti-samajpati-evp-marketing-propositions/): Kotak Mahindra Bank has promoted Jyoti Samajpati to Executive Vice President – Head, Marketing & Propositions for its Consumer Bank, expanding her role across consumer marketing, partnerships, and customer experience.
- ["The Loyalty Program's Second Job: Reading the Customer" By Manoj Agarwal - Xoxoday](https://customerengagement.net/the-loyalty-programs-second-job-reading-the-customer-by-manoj-agarwal-xoxoday/): Loyalty programs are evolving beyond points and rewards into powerful customer intelligence systems that help brands predict churn, improve engagement, and personalize experiences.
- [Blissclub’s latest campaign with Abhay Deol marks its entry into menswear](https://customerengagement.net/blissclub-abhay-deol-latest-ad/): Blissclub’s latest campaign with Abhay Deol marks its entry into menswear while showcasing a comfort-first vision of bliss through a conversation-led film.
- [Noice has turned its biggest naming quirk into the centre of its latest campaign](https://customerengagement.net/noice-turns-everyday-noise-into-campaign/): Noice’s latest campaign uses everyday “noise” complaints as a playful setup to introduce the brand and highlight its growing popularity with consumers.
- [Mercedes-Benz India has joined the Indian Padel Tour as title partner](https://customerengagement.net/mercedes-benz-india-indian-padel-tour-title-partner/): Mercedes-Benz India has joined the Indian Padel Tour as title partner, strengthening its link with a fast-growing urban sport and premium lifestyle audience.
- [Ageas Federal Life Insurance has expanded the roles of Debashish Duttagupta, Gaurav Dubey, and Gaurav Jain](https://customerengagement.net/ageas-federal-life-insurance-leadership-expansion-2026/): Ageas Federal Life Insurance has expanded the roles of Debashish Duttagupta, Gaurav Dubey, and Gaurav Jain to strengthen partnerships, distribution, and product-led growth.
- [Hindustan Coca-Cola Beverages has appointed Siddhartha Shukla as Head - Categories and Channel Marketing](https://customerengagement.net/siddhartha-shukla-head-categories-channel-marketing-hccb/): Hindustan Coca-Cola Beverages has appointed Siddhartha Shukla as Head - Categories and Channel Marketing, strengthening its marketing leadership across key beverage segments and trade channels.
- [Mahindra Finance has appointed Lyndon Pinto as its new Chief Marketing Manager](https://customerengagement.net/lyndon-pinto-chief-marketing-manager-mahindra-finance/): Mahindra Finance has appointed Lyndon Pinto as Chief Marketing Manager, strengthening its brand marketing leadership across consumer and digital touchpoints.
- [Honda Cars India has appointed Toshiyuki Yanagisawa as President &amp; CEO](https://customerengagement.net/toshiyuki-yanagisawa-president-ceo-honda-cars-india/): Honda Cars India has appointed Toshiyuki Yanagisawa as President & CEO, effective October 1, 2026, marking a new leadership phase for the automaker in India.
- [Swiggy’s Q1 FY27 advertising and promotion spend rose 12% to Rs 1,160 crore](https://customerengagement.net/swiggy-q1-fy27-ad-spend-rises-to-1160-crore/): Swiggy’s Q1 FY27 advertising and promotion spend rose 12% to Rs 1,160 crore, reflecting continued investment in brand growth, acquisition, and competitive expansion.
- [Amit Pandey has been promoted to Vice President - Supply, Media Solutions, India at WPP Media](https://customerengagement.net/amit-pandey-vp-supply-media-solutions-india-wpp-media/): Amit Pandey has been promoted to Vice President – Supply, Media Solutions, India at WPP Media, expanding his leadership across supply and platform partnerships.
- [Adidas Joins the Esports Nations Cup as the Tournament’s Official Kit Partner](https://customerengagement.net/esports-nations-cup-adidas-official-kit-partner/): The Esports Nations Cup has onboarded adidas as its official kit partner, with custom competition apparel planned for more than 100 countries and territories.
- [LG India Makes Laundry Simpler with Its New “Now Anyone Can Wash” Campaign](https://customerengagement.net/lg-india-now-anyone-can-wash-campaign/): LG Electronics India’s new campaign “Now Anyone Can Wash” spotlights AI-powered washing machines that make laundry easier, smarter, and more effortless for modern homes.
- [Daniel Wellington has named Sharvari as its watches brand ambassador](https://customerengagement.net/daniel-wellington-sharvari-brand-ambassador/): Daniel Wellington has named Sharvari as its watches brand ambassador, pairing the Swedish label with one of Bollywood’s rising fashion personalities.
- [Posterscope India has elevated Hassnain Kurreshi to Executive Creative Director](https://customerengagement.net/hassnain-kurreshi-executive-creative-director-posterscope-india/): Posterscope India has elevated Hassnain Kurreshi to Executive Creative Director, strengthening its leadership in OOH innovation and experiential brand storytelling.
- [Blissclub has appointed Srijan Suman as its new Head of Marketing](https://customerengagement.net/blissclub-srijan-suman-head-of-marketing/): Blissclub has appointed Srijan Suman as Head of Marketing, strengthening its leadership as the activewear brand expands its movement-wear portfolio.
- [Dabur India has increased its advertising spend by 14% year-on-year to ₹229 crore in the first quarter](https://customerengagement.net/dabur-q1-ad-spend-rise-229-crore/): Dabur India’s Q1 results show a 14% rise in ad spend to ₹229 crore, reflecting stronger brand investment amid a competitive FMCG landscape.
- [Shailesh Jejurikar Takes on the Chair Role at P&amp;G, Adding New Weight to His Leadership](https://customerengagement.net/shailesh-jejurikar-chairman-pg-board-directors/): P&G has appointed Shailesh Jejurikar as Chairman of the Board, effective August 1, 2026, reinforcing leadership continuity at the global consumer goods giant.
- [Fevicol MR Brings Spider-Man Into the Craft Room](https://customerengagement.net/fevicol-mr-spider-man-craft-packs/): Fevicol MR has launched Spider-Man-inspired special edition craft packs with QR-enabled tutorials, blending creativity, play, and hands-on learning for kids.
- [Licious is putting the spotlight on fish quality in a new campaign](https://customerengagement.net/licious-fish-quality-new-campaign/): Licious’s new campaign highlights fish quality, freshness, hygiene, and trust, showing how better sourcing and delivery can improve the seafood buying experience.
- [K Raheja Group has appointed Vijayta Nikhil Raheja as CEO](https://customerengagement.net/k-raheja-group-vijayta-nikhil-raheja-ceo/): K Raheja Group has appointed Vijayta Nikhil Raheja as CEO, reflecting a leadership transition focused on governance, strategy, and long-term business transformation.
- [Fedfina has elevated Shardul Kadam to the role of Chief Transformation Officer](https://customerengagement.net/fedfina-shardul-kadam-chief-transformation-officer/): Fedfina has elevated Shardul Kadam to Chief Transformation Officer, strengthening its focus on innovation, operational excellence, and customer experience.
- [Axis Bank Brings Rajeev Mantri On Board as Its New Finance Chief](https://customerengagement.net/axis-bank-rajeev-mantri-chief-financial-officer/): Axis Bank has appointed Rajeev Mantri as Chief Financial Officer, effective September 28, 2026, marking a key leadership change at the private sector lender.
- [Dentsu India has elevated Abhinay Bhasin to EVP - Product &amp; Technology](https://customerengagement.net/dentsu-india-abhinay-bhasin-evp-product-technology/): Dentsu India has elevated Abhinay Bhasin to EVP - Product & Technology, strengthening its focus on data-led innovation, product development, and tech-driven marketing.
- [Netflix has appointed Kumar Kanagasabapathy as Director, Brand Partnerships, APAC](https://customerengagement.net/netflix-kumar-kanagasabapathy-brand-partnerships-apac/): Netflix has appointed Kumar Kanagasabapathy as Director, Brand Partnerships, APAC, reinforcing its focus on advertiser relationships and regional growth.
- [When a Billboard Becomes a Brand Moment - Bright Outdoor Media Limited and Five Dots Digital Pvt Ltd. has reimagined outdoor advertising with a striking 3D billboard campaign for Flipkart and LAVA Mobile](https://customerengagement.net/bright-outdoor-media-flipkart-lava-3d-billboard-campaign/): Bright Outdoor Media  3D outdoor innovation for Flipkart and LAVA Mobile turns a traditional hoarding into an attention-grabbing brand experience across Mumbai and Delhi.
- [Yakult Puts a Fresh Twist on Gut Health with Taapsee Pannu and Mango Flavour](https://customerengagement.net/yakult-taapsee-pannu-light-mango-flavour-campaign/): Yakult Danone India launches a new campaign with Taapsee Pannu to spotlight Yakult Light Mango Flavour, combining probiotic benefits with a more refreshing taste.
- [BBDO India has won the integrated creative mandate for DAAWAT India](https://customerengagement.net/bbdo-india-integrated-creative-mandate-daawat-india/): BBDO India has won the integrated creative mandate for DAAWAT India, taking charge of strategy, digital, social, and campaign communications for the flagship rice brand.
- [Livpure’s association with Uttar Da Puttar blends entertainment and everyday relevance](https://customerengagement.net/livpure-uttar-da-puttar-brand-association/): Livpure’s association with Uttar Da Puttar blends entertainment and everyday relevance, helping the home wellness brand connect with Indian families through cinema.
- [Social Panga Secures Digital Mandate for DeVANS Modern Breweries' Six Fields, Godfather and Gingalalahu Brands](https://customerengagement.net/social-panga-wins-digital-mandate-devans-modern-breweries-six-fields-godfather-gingalalahu/): Social Panga wins digital mandate for DeVANS Modern Breweries' portfolio including Six Fields Beer, Godfather Beer and newly launched gin brand Gingalalahu, with Delhi office to drive social media strategy and digital storytelling.
- [Vijay Chauhan Joins Havas India as AVP – Digital Media](https://customerengagement.net/vijay-chauhan-joins-havas-india-avp-digital-media-2026/): Vijay Chauhan appointed Associate Vice President – Digital Media at Havas India. Seasoned digital media leader joins Havas Media Network to drive programmatic strategy, performance marketing, and digital innovation
- [SW Network Secures Garden Vareli's Performance Marketing Mandate to Drive Digital Media Strategy Across India](https://customerengagement.net/sw-network-wins-garden-vareli-performance-marketing-mandate-2026/): SW Network wins performance marketing mandate for saree brand Garden Vareli, tasked with managing digital media strategy, planning and execution across platforms to optimize ROI and enhance brand visibility.
- [Urban Company moves Delhi HC against Kent RO over purifier ads](https://customerengagement.net/urban-company-kent-delhi-high-court-native-purifier-advertising-case/): Delhi High Court orders Kent RO to remove advertisements targeting Urban Company's Native purifiers after finding prima facie case of disparagement over two-year filter claims.
- [Voltas Elevates Prasenjit Basu to Head of Marketing &amp; Corporate Communications](https://customerengagement.net/voltas-prasenjit-basu-head-marketing-corporate-communications-appointment-2026/): Voltas Limited appoints Prasenjit Basu as Head – Marketing & Corporate Communications, bringing over 25 years of cross-category experience from Voltas Beko, LG Electronics, and Reliance Digital to strengthen brand strategy and corporate communications.
- [Aditya Singh Joins Carnelian Asset Management as Head of Marketing](https://customerengagement.net/aditya-singh-joins-carnelian-asset-management-head-marketing/): Aditya Singh joins Carnelian Asset Management & Advisors as Head of Marketing, bringing over 15 years of experience from Motilal Oswal AMC, IIFL Wealth, and ICICI Prudential AMC.
- [Aasif Malbari Takes Charge as GCPL MD &amp; CEO After Sudhir Sitapati's Surprise Exit](https://customerengagement.net/aasif-malbari-appointed-managing-director-ceo-godrej-consumer-products-gcpl/): Godrej Consumer Products appoints Global CFO Aasif Malbari as Managing Director and CEO for five-year term effective August 12, 2026. Former Tata Motors, Hindustan Unilever executive brings 30+ years FMCG, automotive experience, Africa turnaround expertise to lead 1.4 billion consumer reach across 85 countries.
- [Nidhi Netravalkar Elevated to Creative Director at Kinnect](https://customerengagement.net/nidhi-netravalkar-promoted-creative-director-kinnect/): Nidhi Netravalkar promoted to Creative Director at Kinnect, marking career progression within the integrated marketing agency. 
- [Kia Sorento Enters India with 'Global Icon, Reimagined' Campaign](https://customerengagement.net/kia-sorento-india-launch-campaign-global-icon-reimagined/): Kia India launches Sorento flagship SUV with multi-film campaign highlighting Live Gen AI, hybrid efficiency, and AWD confidence. Pre-bookings open ahead of September 4 debut at Rs 30-40 lakh, targeting Fortuner, Kodiaq, Meridian buyers.
- [Fibe Unveils AI-Generated 'Jiyo Full Size' Campaign on Living Aspirations Without Compromise](https://customerengagement.net/fibe-jiyo-full-size-ai-campaign-financial-aspirations-2026/): Digital lender Fibe launches 100% AI-generated 'Jiyo Full Size' campaign with Punt Creative. Three films use visual metaphors shrinking wedding horse, miniature flight, scaled-down home to show how financial constraints shrink dreams, positioning personal loans as path to full-size aspirations.
- [Deepak Deshmukh Joins Polycab India as President – B2B Channel](https://customerengagement.net/deepak-deshmukh-joins-polycab-india-president-b2b-channel-2026/): Deepak Deshmukh appointed President – B2B Channel at Polycab India Limited after 12 years with Aditya Birla Group. Former Hindalco, Novelis, Grasim executive brings extensive B2B sales, S&OP, manufacturing experience across India and Europe to lead cables and wires major's business channel strategy.
- [Real Juice Honors Unspoken Sibling Love With 'Real Greetings' Rakhi Campaign](https://customerengagement.net/real-juice-real-greetings-campaign-raksha-bandhan-2026/): Dabur India's Real brand launches 'Real Greetings' campaign for Raksha Bandhan 2026. Digital film portrays everyday sibling moments bickering, teasing, quiet support encouraging consumers to voice unexpressed emotions beyond traditional Rakhi rituals.
- [HP Appoints Luca Barni as Marketplace Leader for Greater Asia and India](https://customerengagement.net/luca-barni-joins-hp-marketplace-leader-greater-asia-india/): Luca Barni joins HP from Lazada Group as Marketplace Leader for Greater Asia & India. Former SVP-Commercial will drive e-commerce marketplace growth across Southeast Asia, Korea, Japan, Australia and India amid AI-driven PC transformation.
- [Sony Sports Network launches 'Not a Gentleman's Game' campaign featuring Harmanpreet Kaur](https://customerengagement.net/sony-sports-not-a-gentlemans-game-womens-t20-asia-cup-2026/): Sony Sports Network launches 'Not a Gentleman's Game' campaign featuring Harmanpreet Kaur ahead of Women's T20 Asia Cup 2026. Film challenges cricket cliché with Amitabh Bachchan voiceover, positioning women's cricket as aggressive, disciplined, and gender-neutral in pursuit of victory.
- [Wippi Honors Sibling Bonds With #MyFirstFriend Rakhi Campaign](https://customerengagement.net/wippi-honors-sibling-bonds-with-myfirstfriend-rakhi-campaign/): Children's tech brand Wippi launches #MyFirstFriend campaign celebrating siblings as first playmates ahead of Raksha Bandhan 2026. Film captures playful banter between young siblings while positioning screen-free device as meaningful gifting option
- [Thooimai Mission Unveils 'Makka Nee Makka' Campaign to Push Waste Segregation Across Tamil Nadu](https://customerengagement.net/thooimai-mission-makka-ne-makka-campaign-waste-segregation-tamil-nadu-2026/): Clean Tamil Nadu Corporation Limited and Studio Kirukal launch statewide campaign urging households to adopt 4-bin waste segregation. TVC uses clever Tamil wordplay questioning careless disposal habits ahead of Solid Waste Management Rules 2026 enforcement.
- [TV Ad Volumes Slip 7% in First Seven Months of 2026; FMCG Holds Top Spot](https://customerengagement.net/tv-advertising-volumes-decline-7-percent-jan-july-2026-tam-adex-fmcg/): TAM AdEx data shows television advertising volumes down 7% in January-July 2026 versus year-ago period. FMCG commands 23% share with food and beverages leading; e-commerce, biscuits among top advertised categories despite overall contraction.
- [Hersh Bhandari Returns to NDTV as Brand Advisor and CoLab Head](https://customerengagement.net/hersh-bhandari-joins-ndtv-colab-brand-advisor-2026/): Former Republic TV CEO Hersh Bhandari rejoins NDTV Group as Brand Advisor and Head of NDTV CoLab. Two-decade veteran will lead branded content vertical and advise on brand strategy across news network.
- [TCS Powers European T20 Premier League With AI-Driven Digital Ecosystem](https://customerengagement.net/tcs-digital-transformation-partner-european-t20-premier-league-etpl-2026/): TCS becomes official Digital Transformation Partner of Europe's first ICC-sanctioned T20 franchise league. Multi-year deal deploys AI, data analytics for fan engagement, ticketing, personalized content, player development ahead of August 26 inaugural season.
- [Acer appoints Akshay Kumar as brand ambassador for House of Acer portfolio](https://customerengagement.net/akshay-kumar-acer-brand-ambassador-home-tech-portfolio-2026/): Acer appoints Akshay Kumar as brand ambassador for House of Acer portfolio, marking 50 years globally and 27 years in India. Campaign promotes integrated home tech ecosystem spanning laptops, TVs, ACs, washing machines under unified technology vision.
- [Zomato and Paal Dabba Drop Chennai Anthem Celebrating City's Heat and Hustle](https://customerengagement.net/zomato-paal-dabba-chennai-anthem-veppam-is-our-weapon-2026/): Zomato partners with Tamil rapper Paal Dabba for 'Veppam is our Weapon', a Chennai anthem turning the city's scorching heat into a symbol of resilience. Music video features local slang, street culture, and fiery food references in authentic tribute to Madras spirit.
- [Colgate-Palmolive Promotes Prabha Narasimhan to Executive Vice President Marketing - APAC](https://customerengagement.net/colgate-palmolive-prabha-narasimhan-evp-marketing-apac-2026/): Prabha Narasimhan steps up from Colgate-Palmolive India MD-CEO to Executive Vice President Marketing for Asia-Pacific. Manish Anandani succeeds her as India head from September 28, 2026, marking strategic leadership transition in FMCG giant.
- [Ionic Wealth Unveils AI-Powered Campaign for Smarter Investment Choices](https://customerengagement.net/ionic-wealth-ai-campaign-wealth-decisions-second-opinion-2026/): Ionic Wealth launches integrated campaign promoting AI-driven second opinions on wealth decisions. Films target HNIs evaluating ESOP liquidation, education planning with institutional-grade AI analyzing 20 years of portfolio data through MF Central integration.
- [Axis Bank Reimagines NRI Banking With Emotional Campaign Launch](https://customerengagement.net/axis-bank-nri-campaign-far-away-never-apart-2026/): Axis Bank unveils "Far Away But Never Apart" campaign for NRI services, shifting from remittance narratives to emotional storytelling. TBWA\Lintas creates films showing how personalized banking helps NRIs support families across borders through digital solutions and relationship managers.
- [Publive Names Vishal Saini Business Head – Sales](https://customerengagement.net/publive-vishal-saini-business-head-sales-saas/): Explore how Publive has appointed Vishal Saini as Business Head – Sales to accelerate enterprise growth, SaaS expansion and AI-visibility solutions across markets.
- [Posterscope India &amp; G-SHOCK Bring ‘Blend In. Stand Out.’ to Life Across 12 Indian Cities](https://customerengagement.net/gshock-blend-in-stand-out-posterscope-ooh-campaign/):  Explore how Posterscope India and G-SHOCK use premium OOH and DOOH formats across 12 cities to celebrate resilience, individuality and self-expression.
- [Royal Stag Boombox Turns Hyderabad Billboard into a 3D Music Experience](https://customerengagement.net/royal-stag-boombox-anamorphic-led-hyderabad-campaign/): Explore how Royal Stag Boombox uses an anamorphic LED display at Hyderabad’s SAS Mall to create a larger-than-life OOH campaign executed by Coral Media.
- [KRAFTON Ad Platform India Begins Ad-Tech Operations with BGMI](https://customerengagement.net/krafton-ad-platform-india-bgmi-ad-tech-launch/): Explore KRAFTON Ad Platform India’s launch with NEPTUNE and its partnership with KRAFTON’s BGMI to offer brands data-led advertising opportunities in gaming.
- [Akshay Shinde Joins Mindshare as Associate Director - Client Services](https://customerengagement.net/akshay-shinde-associate-director-client-services-mindshare/): Explore Akshay Shinde’s appointment as Associate Director – Client Services at Mindshare, bringing experience in media planning, buying, OOH, DOOH and integrated campaigns.
- [Meta Expands AI Toolkit for Small Businesses and Creators](https://customerengagement.net/meta-new-ai-features-small-businesses-creators/): Meta has introduced new AI features for small businesses and creators, including performance insights, tailored content support, recurring reports and Google Workspace connections.
- [Shivani Goel has joined Reliance Brands as Vice President - Marketing](https://customerengagement.net/shivani-goel-vp-marketing-reliance-brands/): Explore Shivani Goel’s appointment as Vice President – Marketing at Reliance Brands, where she will lead marketing for Hugo Boss, Paul & Shark, Zegna and Tumi in India.
- [Volkswagen’s New Van Campaign Celebrates Life Beyond the Journey](https://customerengagement.net/volkswagen-fit-more-life-in-your-life-van-campaign/): Explore how Volkswagen’s ‘Fit More Life In Your Life’ campaign showcases the ID. Buzz and Multivan as flexible spaces for family, adventure and everyday experiences.
- [Future-Proofing Marketing: Why Technology Alone Won’t Define the Winners of 2030 By Gaurang Thosani - Royal Sundaram Insurance](https://customerengagement.net/building-adaptable-marketing-organisations-for-2030/): Explore how adaptable marketing organisations can prepare for 2030 by combining AI, customer insight, first-party data, trust and continuous learning. Authored by Gaurang Thosani, Head – Digital Marketing & e-Sales, Royal Sundaram Insurance.
- [Times OOH Unveils ‘The Riviera’ Ahmedabad’s First Landmark Digital Videowall](https://customerengagement.net/times-ooh-the-riviera-digital-videowall-ahmedabad/): A sculptural large-format digital masterpiece redefines Out-of-Home media at one of India’s most iconic urban landmarks
- [Ankit Pandey has rejoined Sony Pictures Networks India as Group Head – Ad Sales](https://customerengagement.net/ankit-pandey-group-head-sports-ad-sales-spni/): Ankit Pandey has rejoined Sony Pictures Networks India as Group Head – Ad Sales, Sports, bringing experience from JioStar, SPNI and Viacom18.
- [Achal Kataria Takes Charge as Avanade India CEO &amp; Managing Director](https://customerengagement.net/achal-kataria-managing-director-ceo-avanade-india/): Achal Kataria has been appointed Managing Director and CEO of Avanade India, bringing over three decades of experience in technology services and business transformation.
- [Nykaa's 'Be The Face of Nykaa' initiative invites Gen Z beauty enthusiasts to submit GRWM videos](https://customerengagement.net/nykaa-be-the-face-gen-z-campaign/): Nykaa's 'Be The Face of Nykaa' initiative invites Gen Z beauty enthusiasts to submit GRWM videos for a chance to win internships and campaign features.
- [Niyati Desai Joins SocioClout as AVP – Growth](https://customerengagement.net/niyati-desai-avp-growth-socioclout/): Explore Niyati Desai’s appointment as AVP – Growth at SocioClout, where she will lead the agency’s Mumbai business, backed by experience across dentsu, Wavemaker and Hogarth.
- [ZIEL Network has appointed Ravpreet Ganesh as Group Chief Strategy Officer](https://customerengagement.net/ravpreet-ganesh-ziel-network-chief-strategy-officer/):  ZIEL Network has appointed Ravpreet Ganesh as Group Chief Strategy Officer, bringing nearly three decades of brand and marketing expertise to lead its next growth phase.
- [Ziggy Launches New Donut Cake Campaign Featuring Shahid Kapoor as Brand Ambassador](https://customerengagement.net/ziggy-shahid-kapoor-brand-ambassador-donut-cake/): Shahid Kapoor comes on board as the face of Ziggy’s new brand campaign, “Sabko Chahiye Wohi Ek, Ziggy Donut Cake”
- [Parle Monaco Adds a Beat to Its Salty Attitude with Orry](https://customerengagement.net/parle-monaco-sada-salty-raho-musical-anthem-orry/): Explore how Parle Monaco’s ‘Sada Salty Raho’ campaign evolves into a music video with Orry, Chaar Diwari and The Siege, blending crunch, culture and confidence.
- [SW Network (Sociowash) has appointed Kirthana Valli as Business Head for Bengaluru](https://customerengagement.net/kirthana-valli-business-head-sw-network-bengaluru/): SW Network (Sociowash) has appointed Kirthana Valli as Business Head for Bengaluru, bringing over a decade of experience in digital marketing and brand strategy.
- [Foxtale Hands OOH Mandate to a Simple Agency, Kicks Off with SRK](https://customerengagement.net/foxtale-appoints-a-simple-agency-ooh-mandate/): Explore how Foxtale has appointed a simple agency for its OOH mandate, launching with a Shah Rukh Khan-led billboard campaign across three major cities.
- [Divyam Chaturvedi Named Country Head at Hybrid India](https://customerengagement.net/divyam-chaturvedi-country-head-hybrid-india/): Explore Divyam Chaturvedi’s appointment as Country Head at Hybrid India, bringing extensive experience in adtech, digital sales and brand partnerships.
- [Jury Members Share What It Takes to Win Recognition at ACEF Asian Leaders Awards - November 2026, Mumbai](https://customerengagement.net/acef-asian-leaders-awards-jury-insights/): Explore what ACEF Asian Leaders Awards jury members look for in winning entries, emphasising measurable impact, honesty and evidence over buzzwords.
- [AD Denim has launched its latest collection with a new campaign featuring actor and youth icon Raghav Juyal](https://customerengagement.net/arvind-ad-denim-campaign-raghav-juyal/): Explore how Arvind’s new AD Denim campaign featuring Raghav Juyal combines denim heritage, modern fits, comfort and personal expression for a new generation.
- [Rafique Pathan Takes Charge as Head of Digital Business at Pudhari](https://customerengagement.net/rafique-pathan-head-digital-business-pudhari/): Explore Rafique Pathan’s appointment as Head of Digital Business at Pudhari Publications and his experience in digital operations, content, partnerships and monetisation.
- [Palmolive Taps Bombay Shaving Company to Accelerate Digital Growth](https://customerengagement.net/palmolive-bombay-shaving-company-d2c-growth-partnership/): Explore how Colgate-Palmolive India is partnering with Bombay Shaving Company to strengthen Palmolive’s e-commerce, D2C advertising and online customer relationships.
- [How can brands leverage AI without losing authenticity and trust? By Sonali Wijayawardena, Head of Digital Strategy - Meta @ Roar Global](https://customerengagement.net/how-can-brands-leverage-ai-without-losing-authenticity-and-trust-by-sonali-wijayawardena-meta-roar-global/): Explore how brands can use AI to improve marketing efficiency while protecting creativity, empathy, authenticity and meaningful customer connections.
- [Humans of Bombay evolves into The Human Company, a full-stack digital content and brand solutions company](https://customerengagement.net/humans-of-bombay-launches-the-human-company/): The new structure brings strategy, creative, production, original IPs and distribution together under one roof
- [Jigar Rathod Joins Sheela Foam as Vice President – Media](https://customerengagement.net/jigar-rathod-joins-sheela-foam-as-vp-media/):  Jigar Rathod has moved from adidas to Sheela Foam as Vice President – Media, where he will lead media, data and creative initiatives for Sleepwell and other brands.
- [IGP’s Rakhi Campaign Celebrates the Thought Behind Every Gesture](https://customerengagement.net/igp-the-rakhi-promise-sibling-campaign/): Explore how IGP’s ‘The Rakhi Promise’ campaign captures the small promises, memories and thoughtful gestures that make sibling relationships special.
- [Delhivery’s ‘Bridge the Distance’ Makes Every Rakhi Carry an Emotion](https://customerengagement.net/delhivery-bridge-the-distance-raksha-bandhan-campaign/): Delhivery’s ‘Bridge the Distance’ campaign uses a sibling story to show how Raksha Bandhan can help repair emotional gaps, not just connect people across miles.
- [Aswini Bommakanti Joins Affle as Marketing Director](https://customerengagement.net/aswini-bommakanti-appointed-marketing-director-affle/): Aswini Bommakanti has been appointed Marketing Director at Affle, bringing leadership experience from RateGain, Meta, InMobi and Arthmate.
- [Khushi Singh Dahiya Elevated to Senior Director at Starcom](https://customerengagement.net/khushi-singh-dahiya-appointed-senior-director-starcom/): Khushi Singh Dahiya has been appointed Senior Director at Starcom, bringing extensive experience in media planning, brand strategy and integrated communications.
- [Star Health Turns Billboard Backs into a Message of Support](https://customerengagement.net/star-health-weve-got-your-back-ooh-campaign/): Star Health Insurance and Talented launch ‘We’ve Got Your Back’, an OOH campaign that uses the reverse side of billboards to communicate dependable customer support.
- [D’Decor has launched its new bedding campaign featuring Kartik Aaryan and Ananya Panday](https://customerengagement.net/ddecor-bedding-campaign-kartik-aaryan-ananya-panday/): D’Decor has launched its new bedding campaign featuring Kartik Aaryan and Ananya Panday, celebrating bedroom décor as an extension of individual style and comfort.
- [Amorepacific Brings Mamonde to India Through Nykaa Partnership](https://customerengagement.net/amorepacific-launches-mamonde-in-india-with-nykaa/): Amorepacific has launched Korean beauty brand Mamonde in India exclusively on Nykaa, targeting Gen Z and ingredient-conscious skincare consumers.
- [BECO’s New Campaign Asks Consumers to Look Beyond Cleaning Claims](https://customerengagement.net/beco-waronwhatshidden-ingredient-transparency-home-care/): BECO launches #WarOnWhatsHidden to promote ingredient transparency in home-care products and encourage consumers to examine household cleaner formulations.
- [Jignesh Gandhi Takes Charge as Regional Business Head at ABP Network](https://customerengagement.net/jignesh-gandhi-joins-abp-network-as-regional-business-head/): Jignesh Gandhi joins ABP Network as Regional Business Head, bringing extensive experience in media sales, advertising, revenue growth and regional business development.
- [Voltas Beko has elevated Pradipta Roy to Head of Marketing Operations](https://customerengagement.net/pradipta-roy-head-marketing-operations-voltas-beko/): Voltas Beko has elevated Pradipta Roy to Head of Marketing Operations, giving him an integrated mandate spanning brand strategy, retail, BTL and digital performance.
- [Ageas Federal Life Insurance has appointed Ajeshkumar Charuvilla as Head of Customer Experience](https://customerengagement.net/ageas-federal-life-ajeshkumar-charuvilla-customer-experience/): Ageas Federal Life Insurance has appointed Ajeshkumar Charuvilla as Head of Customer Experience, reinforcing its focus on service excellence and customer-centric insurance journeys.
- [NDTV 24x7 Becomes NDTV, Unveils New Identity Anchored In 'When It Really Matters'](https://customerengagement.net/ndtv-new-brand-identity-when-it-really-matters/): NDTV has renamed its English news channel from NDTV 24x7 to NDTV and launched a unified brand identity centred on the promise, “When It Really Matters”.
- [AI Will Democratize Capability. It Won't Democratize Distinction. By Sahil Shah, CEO - Dentsu Creative Isobar](https://customerengagement.net/ai-will-democratize-capability-it-wont-democratize-distinction-by-sahil-shah-dentsu-creative-isobar/): Discover why the real marketing advantage in an AI-driven world lies not in tools but in what machines can't commoditise: trust, community, cultural relevance and bold, original ideas that people choose to engage with.
- [Edelweiss Mutual Fund’s New Campaign Celebrates India’s Never-Give-Up Spirit - “Don’t Quit, India”](https://customerengagement.net/edelweiss-mutual-fund-independence-day-campaign-resilience/): Edelweiss Mutual Fund’s Independence Day campaign highlights India’s resilience, perseverance and determination to keep moving forward despite setbacks.
- [Sony Pictures Networks India Unveils Tamil GEC Sony VIZHA for October Launch](https://customerengagement.net/sony-pictures-networks-india-tamil-gec-sony-vizha-october-launch/): Sony Pictures Networks India has announced Sony VIZHA, its new Tamil general entertainment channel, set to go live in October 2026 with original fiction, global reality formats, movies and tentpole events rooted in Tamil culture.
- [Times Innovative Media Promotes Sumit Chadha as Chief Revenue Officer for Corporate Business](https://customerengagement.net/sumit-chadha-elevated-chief-revenue-officer-times-innovative-medias/): Sumit Chadha has been elevated to Chief Revenue Officer: Corporate Business at Times Innovative Media, where he will drive revenue growth, programmatic scale and AI-led digital capabilities across the OOH and transit media portfolio.
- [Ameet Khambay joins PhillipCapital India as SVP &amp; Head – Digital Acquisition](https://customerengagement.net/ameet-khambay-joins-phillipcapital-india-as-svp-head-digital-acquisition/): Ameet Khambay joins PhillipCapital India as SVP & Head – Digital Acquisition, bringing over two decades of financial services and digital growth expertise to drive customer onboarding and digital-led expansion.
- [ENO has launched a new campaign “Acidity ke kayi naam, ENO sab par kare kaam”.](https://customerengagement.net/eno-campaign-acidity-ke-kayi-naam-eno-sab-par-kare-kaam/): ENO has launched a new campaign, “Acidity ke kayi naam, ENO sab par kare kaam,” to highlight that acidity shows up as gas, bloating and indigestion, and that ENO works on all these symptoms.
- [AdLift Secures AI Search Visibility Mandate From Casagrand For Tesseract Platform](https://customerengagement.net/adlift-casagrand-ai-search-visibility-tesseract/): Casagrand has appointed AdLift to deploy its AI Search Visibility platform, Tesseract, to track and optimise the brand’s presence across ChatGPT, Gemini, Google AI Overviews and Perplexity.
- [Cipla has promoted Runa Akhtar to Marketing Head – Urology](https://customerengagement.net/runa-akhtar-marketing-head-cipla-urology/): Cipla has promoted Runa Akhtar to Marketing Head – Urology, tasking her with leading brand strategy and growth for its urology portfolio after a rapid rise since 2023.
- [Apple Taps Prasidha Menon To Lead Product Communications In India](https://customerengagement.net/apple-prasidha-menon-head-product-communications-india/): Apple has appointed Prasidha Menon as Head – Product Communications for India, tasking her with shaping product narratives as the company deepens its India footprint.  
- [Krishma Solanki Moves Up To Senior Director At Publicis Groupe India](https://customerengagement.net/krishma-solanki-senior-director-publicis-groupe-india/): Krishma Solanki has been promoted to Senior Director at Publicis Groupe India, building on over five years of corporate communications leadership across its key agencies.  
- [Team Pumpkin Wins Social Media Mandate For Lavie Sport](https://customerengagement.net/team-pumpkin-lavie-sport-social-media-mandate/): Team Pumpkin has been appointed to handle social media for Lavie Sport, focusing on functional design, everyday utility and a consistent digital presence for the active-lifestyle brand.
- [Foxtale Enlists Shah Rukh Khan As ‘Glow’ Ambassador For Core Skincare Range](https://customerengagement.net/foxtale-shah-rukh-khan-glow-ambassador/): Foxtale has appointed Shah Rukh Khan as brand ambassador for its serum, moisturiser, sunscreen and face mask lines, alongside launching its “Let Your Glow Through” philosophy.
- [Levi Strauss &amp; Co. has appointed Ashwini Ramakrishnan as Brand Lead for India](https://customerengagement.net/levi-strauss-ashwini-ramakrishnan-brand-lead-india/): Levi Strauss & Co. has appointed Ashwini Ramakrishnan as Brand Lead for India, tasking her with driving brand strategy, integrated marketing and digital-first growth.
- [United Breweries Taps Shonali Chakravarty To Head Communications, Sustainability And CSR](https://customerengagement.net/united-breweries-shonali-chakravarty-communications-sustainability-csr/): United Breweries (a HEINEKEN company) has appointed Shonali Chakravarty as Communications, Sustainability & CSR Leader for India, after six years at Lenovo.
- [Amagi Media Labs Q1 FY27: Streaming Revenue Up 39% As 80+ Advertisers Come Onboard](https://customerengagement.net/amagi-media-labs-q1-fy27-streaming-revenue-39-percent-growth/): Amagi Media Labs reported 39% growth in streaming revenue and over 80 advertisers on its platform in Q1 FY27, with monetised ad impressions up 59% YoY.
- [Godrej Industries Appointments Pirojsha Godrej As Executive Chairperson](https://customerengagement.net/pirojsha-godrej-executive-chairperson-godrej-industries/): Godrej Industries has approved Pirojsha Godrej’s appointment as Executive Chairperson from August 14, 2026, succeeding Nadir Godrej in a planned generational transition.
- [Cars24’s Boat Stunt On Flooded Gurugram Road Sparks Debate And Clarification](https://customerengagement.net/cars24-boat-flooded-gurugram-road-stunt/): Cars24 placed a branded boat on a waterlogged Gurugram road as a monsoon stunt, triggering viral attention, a claimed ₹50,000 fine and a later clarification from the company and police.
- [Avik Chatterjee Takes Over As CEO Of Speciality Restaurants Limited](https://customerengagement.net/avik-chatterjee-ceo-speciality-restaurants-limited/): Speciality Restaurants has appointed Avik Chatterjee as CEO from June 1, 2026, as part of a planned succession to lead brands like Mainland China and Oh! Calcutta.
- [SPNI Promotes Varidhi Agarwal As AVP And West Region Head For Sony Vizha](https://customerengagement.net/spni-varidhi-agarwal-avp-west-region-head-sony-vizha/): Sony Pictures Networks India has elevated Varidhi Agarwal to AVP and West Region Head for its upcoming Tamil GEC Sony Vizha, tasking her with driving ad sales and agency partnerships.
- [ZEISS Takes Vision Care Message To Mumbai Streets With Large-Scale OOH Push](https://customerengagement.net/zeiss-vision-care-mumbai-ooh-campaign-2026/): ZEISS Vision Care India has launched an eight-billboard outdoor campaign at Bandra’s Turner Road, urging commuters to prioritise regular eye exams and visual health.
- [Global communications agency Burson has acquired cognitive AI company Limbik](https://customerengagement.net/burson-acquires-cognitive-ai-company-limbik/): Global communications agency Burson has acquired cognitive AI company Limbik, the co-creator of its Decipher predictive intelligence platform for messaging.
- [IndusInd General Insurance Launches Digital Campaign On The Power Of Gratitude](https://customerengagement.net/indusind-general-insurance-gratitude-digital-campaign/): IndusInd General Insurance’s new digital film uses a simple cab ride to show how a genuine “thank you” can turn everyday interactions into meaningful connections.
- [Nikhil Kant Joins Meta In Consumer Marketing Role](https://customerengagement.net/nikhil-kant-joins-meta-consumer-marketing-role/): Brand marketing leader Nikhil Kant has moved to Meta in a consumer marketing role based in Gurugram, after nearly two years leading India marketing and sales at FlixBus.  
- [Samsung’s “Bas Aage Dekh” Campaign Positions Galaxy F70 Pro 5G As India’s Creator Phone](https://customerengagement.net/samsung-bas-aage-dekh-galaxy-f70-pro-5g-india-creators/): Samsung India’s #BasAageDekh campaign launches the Galaxy F70 Pro 5G as a creator-first smartphone with HDR selfie, OIS camera, 6,000mAh battery and Galaxy AI tools.
- [Tata Motors CV Posts 19% Revenue Jump in Q1 FY27, Profit Surges 83%](https://customerengagement.net/tata-motors-cv-q1-fy27-revenue-up-19-percent-profit-surges-83-percent/): Tata Motors Commercial Vehicles reports Q1 FY27 revenue growth of 19% to Rs 20,667 crore and 83% surge in net profit to Rs 2,560 crore, driven by strong volume growth and mark-to-market gains from Tata Capital investment.
- [Saregama Appoints Vinay Pillai as CEO of Pocket Aces](https://customerengagement.net/vinay-pillai-ceo-pocket-aces-saregama-aditi-shrivastava-board/): Saregama India announces leadership succession at subsidiary Pocket Aces: Vinay Pillai promoted from CBO to CEO
- [InsuranceDekho has promoted Abhishek Bansal from Chief Revenue Officer to CEO - Insurance Business](https://customerengagement.net/insurancedekho-abhishek-bansal-ceo-insurance-business/): Insurtech firm InsuranceDekho has promoted Abhishek Bansal from Chief Revenue Officer to CEO – Insurance Business, strengthening its core insurance distribution vertical.
- [HOMEFOIL Enlists Kareena Kapoor Khan To Showcase Premium Food Wrapping Range](https://customerengagement.net/homefoil-kareena-kapoor-khan-premium-food-wrapping-campaign/): HOMEFOIL has launched a new campaign with Kareena Kapoor Khan to highlight its premium aluminium foil and 2‑in‑1 food wrapping solutions for fresher, leak‑free meals.
- [Too Faced India Unveils Born This Way Concealer Campaign Featuring Sahher Bambba](https://customerengagement.net/too-faced-india-born-this-way-concealer-campaign-sahher-bambba/): Too Faced India launches Born This Way Super Coverage Multi-Use Sculpting Concealer campaign with actress Sahher Bambba, showcasing the product's skin-like finish, versatility, and natural coverage across concealing, brightening, sculpting and highlighting.
- [FanCode Bags Digital Rights To Stream India–Afghanistan T20I Series](https://customerengagement.net/fancode-india-afghanistan-t20i-series-streaming-rights/): FanCode has secured exclusive digital streaming rights for India’s three-match T20I series against Afghanistan, to be played in Delhi in September 2026.
- [Bajaj Electricals appoints Krishnan Sundaram as Chief Growth &amp; New Business Officer](https://customerengagement.net/bajaj-electricals-krishnan-sundaram-chief-growth-new-business-officer/): Bajaj Electricals appoints Krishnan Sundaram as Chief Growth & New Business Officer, tasking the ex-HUL and Vini Cosmetics leader with driving new business opportunities and long-term expansion.
- [Mobavenue AI Tech Q1 FY27 Results: Revenue Up 57%, PAT Jumps 95% to Rs 117 Mn on Margin Expansion](https://customerengagement.net/mobavenue-ai-tech-q1-fy27-revenue-rises-569-percent-rs-728-mn/): Mobavenue AI Tech reports strong Q1 FY27 with 56.9% revenue growth to Rs 728 mn, 95% PAT surge to Rs 117 mn, and EBITDA margin expansion to 21.2%, driven by direct client demand and international market growth.
- [L&amp;T Finance Launches Gold Loan Campaign Featuring Jasprit Bumrah](https://customerengagement.net/lt-finance-gold-loan-campaign-jasprit-bumrah/): L&T Finance rolls out a new gold loan campaign featuring brand ambassador Jasprit Bumrah, highlighting quick, convenient gold-backed credit for farmers, small businesses and households.
- [Ashita Saxena joins Omnicom Media as Group Head – Strategic Partnerships for Mercedes-Benz](https://customerengagement.net/ashita-saxena-joins-omnicom-media-group-head-strategic-partnerships-mercedes-benz/): Ashita Saxena joins Omnicom Media as Group Head – Strategic Partnerships for Mercedes-Benz, bringing 6+ years of experience in brand communications, growth, and partnership management from Ideosphere and consulting backgrounds.
- [Hashtag Orange Appoints Arundhatii Grover Jain as DGM – People &amp; Culture](https://customerengagement.net/arundhatii-grover-jain-dgm-people-culture-hashtag-orange/): Hashtag Orange appoints Arundhatii Grover Jain as Deputy General Manager – People & Culture, leveraging her 14+ years of HR experience from BT eServ and global HR operations backgrounds to strengthen the agency's people-first culture.
- [Suraj M Shukla joins Yes Madam as BTL Marketing Lead - Branding](https://customerengagement.net/suraj-m-shukla-btl-marketing-lead-yes-madam/): Suraj M Shukla joins Yes Madam as BTL Marketing Lead – Branding, overseeing below-the-line marketing, offline activations, and on-ground branding initiatives across India for the home salon platform.
- [CaratLane's Kaashika Campaign Brings Banaras Alive with 'Tum Tak'](https://customerengagement.net/caratlanes-kaashika-campaign-brings-banaras-alive-with-tum-tak/): CaratLane unveils campaign film for Kaashika collection, shot in Banaras with iconic track 'Tum Tak', celebrating the city's architecture, culture and heritage through 14KT gold and diamond jewellery.
- [Sneaker brand Comet raises ₹100 crore in Series B led by Verlinvest](https://customerengagement.net/sneaker-brand-comet-raises-100-crore-series-b-verlinvest/): Homegrown sneaker brand Comet has raised ₹100 crore in a Series B round led by Verlinvest, with participation from Elevation Capital, Nexus Venture Partners and angel investors.
- [Digital Circle India Brings Media, Content and Digital PR Together](https://customerengagement.net/digital-circle-india-brings-media-content-digital-pr-together/): Digital Circle India, launched by ex–Times of India, HT and Network18 professionals, offers integrated media, content and digital PR services to build brand authority and reputation.
- [Ashish Sharma joins Apollo Hospitals as Deputy General Manager - Digital Marketing &amp; Growth](https://customerengagement.net/ashish-sharma-joins-apollo-hospitals-deputy-general-manager-digital-marketing-growth/): Ashish Sharma has joined Apollo Hospitals as Deputy General Manager – Digital Marketing & Growth. He will lead performance marketing, brand campaigns and digital patient acquisition for the hospital chain.
- [Shreyas Kasaralkar Joins Zee Media as AVP - Marketing and Regional Head](https://customerengagement.net/shreyas-kasaralkar-joins-zee-media-avp-marketing-regional-head/): Shreyas Kasaralkar has joined Zee Media Corporation Ltd as Assistant Vice President – Marketing and Regional Head. He will lead brand strategy for Zee Business, Zee 24 Taas and Zee 24 Kalak.
- [Himmani A Chauhan joins iWave Digital as Business Head](https://customerengagement.net/himmani-a-chauhan-joins-iwave-digital-business-head/): Himmani A Chauhan has joined iWave Digital as Business Head. She will lead business growth, client partnerships and revenue strategy for the performance marketing firm.
- [HDFC Mutual Fund rolls out ‘Barni Se Azadi’ Dahi Handi campaign for Janmashtami](https://customerengagement.net/hdfc-mutual-fund-barni-se-azadi-dahi-handi-campaign-janmashtami/): HDFC Mutual Fund’s ‘Barni Se Azadi’ campaign features an all-women Govinda pathak breaking a barni instead of a matki during Dahi Handi to encourage women to move from saving to investing.
- [Glenmark Pharmaceuticals Appoints Priyanka Tewari as Head of Marketing](https://customerengagement.net/glenmark-pharmaceuticals-priyanka-tewari-head-marketing-2026/): Glenmark Pharmaceuticals appoints Priyanka Tewari as Head of Marketing in Mumbai. The former Alkem Laboratories senior marketing leader brings 18 years of pharmaceutical brand-management experience.
- [Anuj Bhasin Appointed Chief Revenue Officer at CREX (Just Cricket) to Lead Monetisation and Growth](https://customerengagement.net/anuj-bhasin-appointed-chief-revenue-officer-crex-just-cricket/): CREX (Just Cricket) names Anuj Bhasin as Chief Revenue Officer to drive subscriptions, advertising and partnerships as the cricket app scales its revenue engine.
- [Smith &amp; Jones Launches New Pasta Masala Campaign with Rasika Dugal Celebrating the Joy of School Tiffins](https://customerengagement.net/smith-jones-pasta-masala-tvc-rasika-dugal-tata-consumer-the-womb/): Tata Consumer Products’ Smith & Jones unveils a new TVC for its ₹5 Pasta Masala featuring Rasika Dugal, created by The Womb and Good Morning Films.
- [Medhavi Group unveils MedhaviOne, Appoints Amit Haralalka as Co-Founder &amp; CEO](https://customerengagement.net/medhavi-group-launches-medhavione-amit-haralalka-ceo-2026/): Medhavi Group unveils MedhaviOne, a skills-and-credentials platform to bridge learning and livelihood in India, and names former Tata Digital growth head Amit Haralalka as Co-Founder and CEO.
- [Milky Mist Janmashtami Activation: Gokul-Style Jhula for Skyr Yoghurt via Zepto](https://customerengagement.net/milky-mist-janmashtami-activation-skyr-zepto-gurgaon-2026/): Milky Mist marks Janmashtami with a Gokul-themed jhula activation at Worldmark Gurgaon, tying its Skyr yoghurt range to Krishna’s dahi-maakhan lore and driving quick-commerce sales on Zepto.
- [Prashant Halbe Joins Pronto as Head of Brand to Lead Brand Strategy and Growth](https://customerengagement.net/prashant-halbe-joins-pronto-head-of-brand/): Pronto appoints industry veteran Prashant Halbe as Head of Brand. He brings experience from 82.5 India, Snap, Ogilvy and EY to lead Pronto’s brand function.
- [Ugaoo Gets Jackie &amp; Tiger Shroff to Poke Fun at Plant Parenting in ‘Tiger Aisa Kyun Hai?’ Campaign](https://customerengagement.net/ugaoo-jackie-tiger-shroff-plant-parenting-campaign/): Ugaoo’s new campaign features Jackie and Tiger Shroff in a humorous father-son story that turns Jackie’s plant love into a playful take on plant parenting and common gardening hesitations.
- [Flipkart Launches Microdrama Vertical in App with Pratilipi and Terribly Tiny Tales](https://customerengagement.net/flipkart-launches-microdrama-vertical-app-pratilipi-terribly-tiny-tales-2026/): Flipkart adds a dedicated “Drama” section inside its app via partners Pratilipi and Terribly Tiny Tales, marking a content-to-commerce push ahead of the festive season with short shows featuring Anupam Kher, Rasika Dugal and Mandira Bedi.
- [Balaji Telefilms Partners with YouTube for Five Original Shows Led by Ekta Kapoor](https://customerengagement.net/balaji-telefilms-youtube-partnership-five-original-shows-ekta-kapoor-2026/): Balaji Telefilms and YouTube announce a strategic partnership for five original, 4K digital-first shows including Haq Se S2 and Kehne Ko Humsafar Hai S4, with Ekta Kapoor retaining IP and YouTube handling global distribution and monetisation.
- [Red FM Partnered with AUM as Premium Hydration Partner for South Side Story’s 8th Edition](https://customerengagement.net/aum-premium-red-fm-south-side-story-hydration-partner-2026/): AUM Premium becomes the Hydration Partner for Red FM’s South Side Story, bringing natural Himalayan spring water to the festival’s 8th edition in Delhi and upcoming chapters in Pune and Bengaluru.
- [Mayank Singh Elevated to Associate Director, Marketing for KFC India at Yum! Brands](https://customerengagement.net/mayank-singh-associate-director-marketing-kfc-india-yum-brands-2026/): Mayank Singh is promoted to Associate Director, Marketing for KFC India at Yum! Brands, after leading product innovation and brand launches including Peri-Peri Chicken, Chicken Biryani and Popcorn Maggi.
- [EPIC Company Acquihires GenAI Studio The Dosa Studios to Boost AI Storytelling](https://customerengagement.net/epic-company-acquihires-the-dosa-studios-genai-2026/): The EPIC Company (formerly IN10 Media Network) acquihires GenAI-native storytelling studio The Dosa Studios; co-founders Anwar Khan and Annanyaa Nautiyal join EPIC AI Lab as EVPs.
- [ICC and Ajay Piramal Unveiled Centenary Book Celebrating 100 Years of India’s Indomitable Private Enterprise](https://customerengagement.net/icc-centenary-book-never-taking-no-for-answer-ajay-piramal-rajiv-kumar-2026/): The Indian Chamber of Commerce launches its centenary book, Never Taking No for an Answer, edited by Dr Rajiv Kumar and unveiled by Ajay Piramal, chronicling 100 years of India’s private enterprise.
- [Netcore.ai Appoints Tariq Ahmad as Chief Revenue Officer, International](https://customerengagement.net/netcore-ai-tariq-ahmad-chief-revenue-officer-international-2026/): Netcore.ai names Tariq Ahmad as Chief Revenue Officer, International, to lead global Sales and Customer Success with a mandate to double international revenue in three years.
- [Pooja Parmar Returns to MSM Unify as Senior Director, Sales and Services](https://customerengagement.net/pooja-parmar-senior-director-sales-services-msm-unify-2026/): Pooja Parmar rejoins global education platform MSM Unify as Senior Director, Sales and Services, bringing 25+ years of international education, recruitment and partnership experience.
- [Omnicom Media Appoints David McCallen as Chief Strategy Officer, Asia Pacific](https://customerengagement.net/omnicom-media-david-mccallen-chief-strategy-officer-asia-pacific/): Omnicom Media names David McCallen as Chief Strategy Officer for Asia Pacific, effective immediately, to drive strategic excellence, capability building and localised strategy across the region.
- [Priya Chandni Joins Bharti AXA Life as Head – Brand Management &amp; PR](https://customerengagement.net/priya-chandni-head-brand-management-pr-bharti-axa-life-2026/): Priya Chandni, former Generali Central Insurance brand head, joins Bharti AXA Life Insurance as Head – Brand Management & PR, bringing 18+ years of insurance, banking and marketing experience.
- [Adobe Acquires Indian AI Startup Rilo to Boost Agentic Marketing Automation](https://customerengagement.net/adobe-acquires-indian-ai-startup-rilo-2026/): Adobe has acquired Bengaluru-based AI startup Rilo in a team-and-technology deal, marking its second India acquisition as it expands agentic AI capabilities for enterprise marketers.
- [Tamannaah Bhatia Joins GUESS Watches as Brand Ambassador for India](https://customerengagement.net/tamannaah-bhatia-guess-watches-brand-ambassador-india-2026/): GUESS Watches appoints actor and entrepreneur Tamannaah Bhatia as its brand ambassador in India, with her first campaign fronting the FW26 collection across digital and social platforms.
- [Handpickd begins festive celebrations by bringing a Fresh-First Approach to Janmashtami](https://customerengagement.net/handpickd-janmashtami-fresh-first-diy-ladoo-kit-bhog/): Handpickd launches a fresh-first Janmashtami range with DIY ladoo kits, pure white butter, curated bhog and fruit–flower combos for mindful, sattvic celebrations at home.
- [Purnima Lamba Takes Over as Chief Brand Officer at Mahindra Group](https://customerengagement.net/purnima-lamba-chief-brand-officer-mahindra-group-2026/): Purnima Lamba joins Mahindra Group as Chief Brand Officer, bringing nearly 25 years of global brand experience from Unilever to lead corporate brand and communications strategy.
- [Wavemaker India Appoints Darshit Shah as Associate Vice President](https://customerengagement.net/wavemaker-india-appoints-darshit-shah-associate-vice-president-2026/): Wavemaker India has appointed Darshit Shah as Associate Vice President, marking his return to the agency after previous stints in strategy and business leadership roles.
- [Lauritz Knudsen Electrical and Automation has launched a new marketing campaign called “Partner Hai Na” for Indian homes](https://customerengagement.net/lauritz-knudsen-partner-hai-na-campaign-indian-homes-2026/): Lauritz Knudsen Electrical and Automation unveils ‘Partner Hai Na’, an integrated campaign highlighting the unseen role of home electrical solutions, backed by a Benny Dayal soundtrack and nationwide digital rollout.
- [Bigg Boss South Unites in JioStar's Grand Promo with Vijay Sethupathi, Nagarjuna, Kichcha Sudeepa and Mohanlal](https://customerengagement.net/bigg-boss-south-unites-jiostar-grand-promo-vijay-sethupathi-nagarjuna-sudeepa-mohanlal/): Bigg Boss South Unites in JioStar's Grand Promo with Vijay Sethupathi, Nagarjuna, Kichcha Sudeepa and Mohanlal
- [MediBuddy Names Shalabh Shrivastava as Head of Operations to Strengthen Tech-Led Healthcare Delivery](https://customerengagement.net/medibuddy-names-shalabh-shrivastava-head-operations/): MediBuddy appoints former Swiggy and Flipkart executive Shalabh Shrivastava as Head of Operations to drive automation, efficiency and scale across its healthcare network.
- [72 Street Raises ₹4 Crore to Expand into F&amp;O, Model Portfolios and Commodities with AI-Powered Research](https://customerengagement.net/72-street-raises-4-crore-expand-fo-model-portfolios-commodities/): SEBI-registered 72 Street secures ₹4 crore from angels and UHNIs to extend its AI research platform into F&O, model portfolios, commodities and mutual funds, while pursuing RIA registration.
- [From Tech Neck to Doomscrolling Fatigue Zandu Balm Gives Gen Z's "Peedas” a New Language #UndoWithZandu](https://customerengagement.net/zandu-balm-peedaland-campaign-win-gen-z-pain-relief-market/): Emami’s Zandu Balm launches #UndoWithZandu and Peedaland to reframe pain for Gen Z, targeting screen fatigue, tech neck and everyday stress as competition intensifies.
- [Kanika Pal joins DBS Bank as Senior Vice President and Head – CSR](https://customerengagement.net/kanika-pal-joins-dbs-bank-senior-vice-president-head-csr/): DBS Bank appoints Kanika Pal as SVP and Head – CSR. She brings over eight years at Hindustan Unilever as Sustainability Director (Social) and nearly five years at the World Economic Forum.
- [HDFC Bank and Kinnect Turn ‘Laziness Saves’ into a Comedy-Led Fraud Awareness Campaign with Vigil Aunty](https://customerengagement.net/hdfc-bank-kinnect-laziness-saves-fraud-awareness-vigil-aunty/): HDFC Bank and Kinnect launch ‘Vigil Aunty Says – Laziness Saves’, a seven-episode stand-up comedy special on JioHotstar that uses humour to teach customers to pause and prevent digital fraud.
- [Tide elevates Srishti Ghosh Shinde as Head of PR &amp; Communications, India](https://customerengagement.net/tide-elevates-srishti-ghosh-shinde-head-pr-communications-india/): Srishti Ghosh Shinde steps up as Head of PR & Communications, India at Tide after holding multiple communications roles at the brand since 2021.
- [Ishmeet Saluja Joins Procter &amp; Gamble as Senior Brand Manager for Oral-B India](https://customerengagement.net/ishmeet-saluja-joins-procter-gamble-senior-brand-manager-oral-b-india/): Ishmeet Saluja has been appointed Senior Brand Manager, Oral-B India at Procter & Gamble, where she will lead brand strategy, marketing and growth for the oral care brand.
- [Vial by Presentable: A Modular Multivitamin Packaging and Identity System That Reframes Wellness as Daily Ritual](https://customerengagement.net/vial-multivitamin-packaging-identity-presentable-modular-system/): Presentable’s Vial reimagines supplement packaging with a modular grid, colour-as-information and interactive checkboxes, shifting wellness from corrective cues to steady, everyday ritual.
- [Priyanka Shah Joins NDTV Network as Group Head to Lead Digital Sales](https://customerengagement.net/priyanka-shah-joins-ndtv-network-group-head-digital-sales-ctv-web-app-youtube/): Priyanka Shah has joined NDTV Network as Group Head, taking charge of digital sales across CTV, web, app and YouTube after a seven-year stint at Zee Entertainment.
- [Gulf Pride unveils ‘Kuch Behad Kar’ brand platform featuring MS Dhoni](https://customerengagement.net/gulf-pride-unveils-kuch-behad-kar-brand-platform-ms-dhoni-ambition-campaign/): Gulf Oil Lubricants India launches ‘Kuch Behad Kar’ for Gulf Pride with MS Dhoni, shifting focus from engine CC to rider ambition via a 360-degree campaign, MTV Hustle tie-up and #BehadStories.
- [Srushti Rao Appointed Vice President, Global Corporate Communications &amp; PR at Sagility](https://customerengagement.net/srushti-rao-appointed-vice-president-global-corporate-communications-pr-sagility/): Sagility has named Srushti Rao as VP, Global Corporate Communications & PR. She will lead brand, PR, investor communications and employer branding globally.
- [JioHotstar Launches Globally in UK, Canada and Singapore with 160,000 Hours of Content and Interactive Features](https://customerengagement.net/jiohotstar-launches-globally-uk-canada-singapore-streaming-expansion/): JioHotstar expands beyond India with launches in the UK, Canada and Singapore, offering 160,000+ hours of content, live Bigg Boss voting and new quarterly subscription plans.
- [Vi Unveils Refreshed Brand Identity and Ropes in Shah Rukh Khan for Upcoming Transformation Campaign](https://customerengagement.net/vi-brand-identity-shah-rukh-khan-upcoming-campaign/): Vi has refreshed its brand identity with a dynamic 3D sphere and appointed Shah Rukh Khan as the face of its upcoming campaign, ‘Vi badal raha hai… tayaar rahiye’.
- [Rishabh Engineer joins JioStar as Associate Director – Acquisition &amp; Strategy](https://customerengagement.net/rishabh-engineer-joins-jiostar-associate-director-acquisition-strategy/): Rishabh Engineer has joined JioStar as Associate Director – Acquisition & Strategy, bringing 9+ years of experience across sports media rights, partnerships and content strategy from FanCode, Disney Star and Star India.
- [Jitesh Chhabria promoted to Director – Media at Kinnect](https://customerengagement.net/jitesh-chhabria-promoted-director-media-kinnect/): Jitesh Chhabria has been promoted to Director – Media at Kinnect (Omnicom Group), bringing 10+ years of experience across performance, programmatic and centralized media buying. 
- [PEDIGREE taps KL Rahul to talk about dogs' digestive health](https://customerengagement.net/pedigree-kl-rahul-dogs-digestive-health-campaign/): PEDIGREE has launched Healthy Belly in India with a campaign featuring KL Rahul that uses dogs' bowel habits to spotlight digestive health and nutrition for pet parents.   
- [Dhawal Prajapati appointed Sales Head at Dialstar Digital](https://customerengagement.net/dhawal-prajapati-sales-head-dialstar-digital/): Dhawal Prajapati has been appointed Sales Head at Dialstar Digital, bringing 13+ years of experience across media planning, buying, performance marketing and client leadership at agencies including dentsu X, iCubesWire, Mindshare and Isobar.
- [WLDD secures strategic investment from Adfactors PR &amp; Vikas Khemani](https://customerengagement.net/wldd-strategic-investment-adfactors-pr-vikas-khemani/): WLDD has raised a strategic investment from Adfactors PR and investor Vikas Khemani to scale its creator marketplace, technology and brand-building capabilities.
- [Dentsu India reportedly faces regulatory raids at Mumbai &amp; Delhi offices](https://customerengagement.net/dentsu-india-regulatory-raids-mumbai-delhi-offices/): Reports say the Enforcement Directorate carried out simultaneous searches at Dentsu India offices in Mumbai, Delhi, Pune and Bengaluru, with employees restricted and devices confiscated; no official statement has been issued yet.
- [XYXX the men's innerwear and lifestyle brand, has launched a six-episode micro comedy series](https://customerengagement.net/xyxx-mens-body-insecurities-comedy-series/): Men's innerwear brand XYXX has launched a six-episode comedy series with 145 East that turns everyday body-conscious behaviours into relatable humour to introduce its Sculpt shapewear range.
- [Haier India puts media mandate under review, calls pitch worth around ₹100 crore](https://customerengagement.net/haier-india-media-mandate-review-pitch-100-crore/): Haier India has initiated a review of its media mandate, inviting agencies to pitch for an account valued at around ₹100 crore as it scales marketing spend alongside 30% sales growth in FY25.  
- [Radio Mirchi Appoints Amardeep Sanadhya as VP &amp; Regional Director - Impact Properties (West &amp; Central Zone)](https://customerengagement.net/radio-mirchi-amardeep-sanadhya-vp-regional-director-impact-properties-west-central/): Radio Mirchi (ENIL) has named Amardeep Sanadhya as VP & Regional Director – Impact Properties (West & Central), tasking him with IP monetisation and 360 campaigns across Gujarat, Rajasthan and MP.
- [Mayuri Nikumbh rejoins Elephant as Chief Design Officer](https://customerengagement.net/mayuri-nikumbh-rejoins-elephant-chief-design-officer/): Elephant has reappointed Mayuri Nikumbh as Chief Design Officer, bringing over 20 years of design and brand leadership to scale its India and APAC ambitions post-Singapore hub launch.
- [0101.Today appoints Adrian Mendonza as Chief Creative Officer](https://customerengagement.net/0101today-appoints-adrian-mendonza-chief-creative-officer/): 0101.Today has named veteran advertising executive Adrian Mendonza as Chief Creative Officer to lead creative across Mumbai and Delhi, bringing over two decades of experience from Rediffusion, Dentsu, BBDO and more.
- [Benedicct PR &amp; Brand Building Enters UAE Market in Exclusive Partnership with DigifyMe IT Solutions](https://customerengagement.net/benedicct-pr-enters-uae-exclusive-digifyme-partnership/): Benedicct PR & Brand Building has entered the UAE market through an exclusive partnership with DigifyMe IT Solutions, offering brands an integrated mandate from earned media to digital distribution.
- [MIB empanels JioHotstar, ZEE5, Amazon MX Player and FanCode for government OTT ads](https://customerengagement.net/mib-empanels-jiohotstar-zee5-amazon-mx-player-fancode-govt-ott-ads/): The Central Bureau of Communication has brought four major OTT platforms under its Category A empanelment for government campaigns, with standardised non‑skippable video rates and platform‑specific duration caps.
- [VerSe Innovation launches SparkStation, an AI content OS to cut brand film costs by up to 90%](https://customerengagement.net/verse-innovation-launches-sparkstation-ai-content-platform/): VerSe Innovation has unveiled SparkStation, a global AI content platform that orchestrates end-to-end video and ad production, claiming up to 90% cost reduction and 24-hour turnaround for 60-second brand films
- [Priyanka Saini joins BBDO Worldwide as Associate Vice President](https://customerengagement.net/priyanka-saini-joins-bbdo-worldwide-avp/): Priyanka Saini has moved from Cheil India to BBDO Worldwide as AVP, bringing over four years of experience leading the JSW MG Motor India account and a track record in automotive and EV marketing.
- [Pawan Kumar Marella joins Max Healthcare as Chief Experience and Brand Officer](https://customerengagement.net/pawan-kumar-marella-max-healthcare-chief-experience-brand-officer/): Pawan Kumar Marella has joined Max Healthcare as Chief Experience and Brand Officer, bringing a 23-year Unilever career spanning marketing, customer experience and digital transformation.
- [OMD India wins integrated media mandate for Ventura Securities](https://customerengagement.net/omd-india-wins-integrated-media-mandate-ventura-securities/): Omnicom Media’s OMD India has secured Ventura Securities’ integrated media mandate after a multi-agency pitch, and will lead media strategy, planning and execution for the retail investment brand.
- [Sirona appoints Nidhi Vohra as Chief Business Officer](https://customerengagement.net/sirona-appoints-nidhi-vohra-chief-business-officer/): Femtech brand Sirona has named Nidhi Vohra as Chief Business Officer to drive brand building, category expansion and P&L as it scales into a broader women's wellness play.
- [VETO secures exclusive India OTT rights for Billie Jean King Cup 2026](https://customerengagement.net/veto-exclusive-india-ott-rights-billie-jean-king-cup-2026/): Subscription-free OTT platform VETO has acquired exclusive Indian streaming rights for the Billie Jean King Cup 2026, adding a second marquee global tennis property after the Davis Cup.
- [Sanjay Rao takes charge as Managing Director &amp; CEO of Bata India](https://customerengagement.net/sanjay-rao-managing-director-ceo-bata-india/): Sanjay Rao has officially taken charge as Managing Director & CEO of Bata India from August 2026, bringing over 25 years of experience from Nike, P&G and other consumer brands.
- [Sai Vaidya takes charge as Head of Marketing &amp; Communications at The Oberoi, Mumbai and Trident, Nariman Point](https://customerengagement.net/sai-vaidya-head-marketing-communications-oberoi-mumbai-trident-nariman-point/): Sai Vaidya has been appointed Head of Marketing & Communications at The Oberoi, Mumbai and Trident, Nariman Point, bringing experience from The St. Regis Mumbai, Trident BKC, GHM and Euro RSCG
- [Gajesh Yadav steps into Lead - Retail Marketing &amp; Visual Merchandising role at Bata India](https://customerengagement.net/gajesh-yadav-lead-retail-marketing-visual-merchandising-bata-india/): Gajesh Yadav has been named Lead - Retail Marketing & Visual Merchandising at Bata India, bringing over 15 years of experience including a previous stint at Bata and roles at Cheil India and Reliance Communications.
- [Chandan Kumar elevated to General Manager – Marketing at ITC](https://customerengagement.net/chandan-kumar-general-manager-marketing-itc/): Chandan Kumar has been promoted to General Manager - Marketing at ITC Limited for Aashirvaad Dairy, bringing nearly a decade at ITC and over seven years at GCMMF (Amul) to the role.
- [Jio Platforms secures SEBI nod for $3.8 billion IPO, set to be India’s biggest listing](https://customerengagement.net/jio-platforms-sebi-nod-3-8-billion-ipo/): SEBI issues observation letter for Jio Platforms’ DRHP, clearing the way for a $3.8 billion (₹37,700 crore) IPO that could become India’s largest-ever public issue, with most proceeds earmarked for debt repayment at Reliance Jio Infocomm.
- [indē wild teams up with Anupama Parameswaran for Champi campaign](https://customerengagement.net/inde-wild-anupama-parameswaran-champi-campaign/): indē wild partners with actress Anupama Parameswaran for a new Champi campaign celebrating the traditional hair-oiling ritual, cultural memories and modern Ayurvedic beauty across South India.
- [Jinit Shah elevated to VP - Account Management at Kinnect](https://customerengagement.net/jinit-shah-vp-account-management-kinnect/): Kinnect promotes Jinit Shah to VP - Account Management after over two years at the agency, bringing 11+ years of experience including a six-year stint at iProspect.
- [Kissht turns Sachin Tendulkar’s hiccups into a loan-approval gag in new campaign](https://customerengagement.net/kissht-sachin-tendulkar-hiccups-loan-approval-campaign/): Kissht launches “Loans Without Any Hiccups” with brand ambassador Sachin Tendulkar, using a comic premise where he gets hiccups every time a loan is approved on the app.
- [ZEE5 elevates Alisha Coelho to AVoD business head](https://customerengagement.net/zee5-alisha-coelho-avod-business-head/): ZEE5 promotes Alisha Coelho to AVoD Business Head to lead Free5, the platform’s ad-supported universe of free movies, series, micro dramas and live channels.
- [Mausami Shirsekar appointed Creative Director at Brandcare Medical Advertising](https://customerengagement.net/mausami-shirsekar-creative-director-brandcare-medical-advertising/): Mausami Shirsekar has been appointed Creative Director at Brandcare Medical Advertising, bringing over a decade of experience across advertising, creative direction and healthcare communications.
- [Tata Motors Passenger Vehicles rebrands as TATA.CARS with new identity](https://customerengagement.net/tata-motors-passenger-vehicles-rebrands-tata-cars/): Tata Motors Passenger Vehicles unveils TATA.CARS as its new consumer-facing global brand identity, unifying hatchbacks, sedans, SUVs and EVs under one master brand with the promise “Nothing’s Too Far”.
- [Arwal Dhar joins Signify as Head of Digital Marketing](https://customerengagement.net/arwal-dhar-signify-head-digital-marketing/): Arwal Dhar has joined Signify as Head of Digital Marketing, bringing experience from Yubi, McCormick, Samsung and Essence to lead digital brand and performance marketing for the lighting and technology company
- [OZiva appoints Abhishek Agrawal as Chief Growth Officer](https://customerengagement.net/oziva-abhishek-agrawal-chief-growth-officer/): OZiva names Abhishek Agrawal as Chief Growth Officer, bringing experience from Plum, Groww and D2C consumer brands to drive scale across performance, brand and marketplace channels.
- [IGP brings sibling stories to life with interactive Rakhi billboard in Mumbai](https://customerengagement.net/igp-interactive-rakhi-billboard-sibling-stories-mumbai/): IGP launches an interactive Raksha Bandhan hoarding in Mumbai that turns sibling photos and playful quirks into personalised Rakhi visuals displayed on a digital billboard via a WhatsApp chatbot.
- [Imran Majid elevated to Vice President – Investment at Alliance Advertising and Marketing](https://customerengagement.net/imran-majid-vice-president-investment-alliance-advertising-marketing/): Imran Majid has been promoted to Vice President – Investment at Alliance Advertising and Marketing, reflecting his track record in media investment, trading and client leadership.
- [Dipika Kapoor rejoins Network18 as National Digital Strategy, IPs Head for Indian Language Cluster](https://customerengagement.net/dipika-kapoor-network18-national-digital-strategy-ips-head-indian-language-cluster/): Dipika Kapoor returns to Network18 as National Digital Strategy, IPs Head for its Indian Language Cluster, bringing experience from India Today, LocoVida and Amar Ujala to build new digital products and IPs.
- [Swiggy Instamart turns delivery bag handles into Rakhis for delivery partners](https://customerengagement.net/swiggy-instamart-delivery-bag-handles-rakhis-delivery-partners/): For Raksha Bandhan, Swiggy Instamart redesigns its delivery bags so the detachable handle doubles as a Rakhi, letting customers tie it to delivery partners as a gesture of thanks.
- [Anthropic to pitch investors on over $30 trillion AI revenue opportunity ahead of IPO](https://customerengagement.net/anthropic-30-trillion-revenue-potential-investors-ipo/): Anthropic is preparing to tell IPO investors its total addressable market exceeds $30 trillion, based on the full scope of work AI models could complete, surpassing SpaceX's $28.5 trillion estimate.
- [Disney’s loss from Reliance joint venture narrows to $44 million in June quarter as JioStar turns profitable](https://customerengagement.net/disney-loss-reliance-jv-44-million-june-quarter-jiostar-profit/): Disney reports a $44 million loss from its India JV with Reliance in the June quarter, down from $50 million, as JioStar posts ₹3,145 crore profit and trims sports contract provisions.
- [Uditvanu Das has been elevated to Vice President at Havas Play](https://customerengagement.net/uditvanu-das-vice-president-havas-play/): Uditvanu Das is elevated to Vice President at Havas Play, bringing a full-spectrum sports commercial background from Rajasthan Royals, JSW Sports, Procam and Burman Sports.
- [Ice cream brand Hocco has teamed up with Mirzapur: The Movie to launch a bold, larger-than-life OOH installation in Ahmedabad](https://customerengagement.net/hocco-mirzapur-ooh-ahmedabad-coral-media/): Hocco and Coral Media bring Mirzapur: The Movie to Ahmedabad with a larger-than-life OOH installation featuring an oversized gun, revolving billboard and bullet imagery.
- [Healthcare AI firm Qure.ai has appointed Mihir Bhanushali as Executive Vice President, Global Health](https://customerengagement.net/mihir-bhanushali-qure-ai-evp-global-health/): Qure.ai names Mihir Bhanushali EVP, Global Health to lead AI healthcare expansion across LMICs, bringing sales and GTM experience from Freshworks, Rippling and Whatfix.
- [For Hair Loss Awareness Month, Traya partners with Rajkummar Rao on a digital campaign teaching the one-minute ‘hair pull test’](https://customerengagement.net/traya-rajkummar-rao-hair-loss-awareness/): For Hair Loss Awareness Month, Traya partners with Rajkummar Rao on a digital campaign teaching the one-minute ‘hair pull test’ to spot excessive hair fall early.
- [Everlite by Senco appoints Wamiqa Gabbi as its first national brand ambassador](https://customerengagement.net/wamiqa-gabbi-everlite-senco-ambassador/): Everlite by Senco appoints Wamiqa Gabbi as its first national brand ambassador, spotlighting lightweight, everyday jewellery for the modern Indian woman.
- [ArcelorMittal Nippon Steel India (AM/NS India) has appointed Ankur Mishra as Senior Lead – Media Relations](https://customerengagement.net/ankur-mishra-arcelormittal-nippon-steel-india/): Former ET NOW editor Ankur Mishra joins ArcelorMittal Nippon Steel India as Senior Lead – Media Relations, bringing nearly two decades of business journalism experience.
- [Mohalla Tech, the parent company of ShareChat, Moj and QuickTV, has announced a strategic partnership with Double Tap Films](https://customerengagement.net/mohalla-tech-double-tap-films-75-stories/): Mohalla Tech partners with Pratilipi’s Double Tap Films to bring 75+ audience-loved microdrama stories to ShareChat, Moj and QuickTV, scaling its short-form entertainment slate.
- [Ulka, part of BBDO Group India, has appointed Sai Karthik as Senior Vice President &amp; Head of Strategy, South](https://customerengagement.net/sai-karthik-ulka-south-svp-strategy/): Ulka appoints Sai Karthik as SVP & Head of Strategy, South, bringing 15+ years of agency experience from Talented, 82.5, McCann, Dentsu, M&C Saatchi and JWT.
- [CheQ, India’s leading credit card management platform, has entered the UPI space with CheQ UPI](https://customerengagement.net/cheq-enters-upi-rewards/): CheQ launches CheQ UPI, enabling RuPay credit card payments on UPI and offering up to 2.5% rewards, as it moves from credit management into everyday digital payments.
- [Meta launches 45-day Edits Film Festival in India](https://customerengagement.net/edits-film-festival-india/): Meta has launched the Edits Film Festival in India, a 45-day creator challenge inviting users to turn everyday, unpolished footage into cinematic Instagram Reels using its standalone editing app, Edits.  
- [DTDC Express Limited has promoted Neha Bagchi to Vice President – Marketing &amp; Retail](https://customerengagement.net/neha-bagchi-vp-dtdc-marketing-retail/): DTDC Express promotes Neha Bagchi to VP – Marketing & Retail, expanding her mandate to lead brand, consumer engagement and retail as it scales logistics offerings.
- [Flexible packaging and solutions company Uflex has on boarded CreativeMud for its creative and digital mandate](https://customerengagement.net/uflex-creative-mud-mandate/): Uflex onboards CreativeMud for its creative and digital mandate, with the agency driving creative strategy, digital communication and consumer-facing brand initiatives
- [Acko Celebrates Everyday Health Choices in New Campaign](https://customerengagement.net/acko-spotlights-everyday-health-choices-new-insurance-campaign-2026/): Acko launches national health insurance campaign titled "For people who don't compromise" featuring content creators resisting everyday temptations, positioning health insurance as extension of customers' daily wellness choices with 100% bill payment and zero deductions.
- [The Wendy’s Company has appointed Tariq Hassan as its new Chief Marketing and Customer Growth Officer](https://customerengagement.net/tariq-hassan-wendys-cmo/): Wendy's names former McDonald's executive Tariq Hassan as Chief Marketing & Customer Growth Officer, bringing 30+ years of brand, digital and CX leadership to its turnaround plan.
- [Primex News Network Partners with Bhaskar Prakashan](https://customerengagement.net/primex-news-network-pnn-partners-bhaskar-prakashan-bhaskarhindi-bhaskarlive-2026/): The partnership will enable PNN to distribute client content through the two digital news portals, significantly expanding its reach across India.
- [Apostrophe Ventures Strengthens Leadership with Appointment of Three Managing Partners](https://customerengagement.net/apostrophe-ventures-appoints-three-managing-partners-divya-narayan-leila-bilimoria-saji-abraham-2026/): Apostrophe Ventures appoints Divya Narayan, Leila Bilimoria Surti and Saji Abraham as Managing Partners, bringing over seven decades of combined experience to lead corporate communications, PR, reputation management and brand strategy offerings.
- [Soham Ghosh has joined Ogilvy as Creative Director](https://customerengagement.net/soham-ghosh-joins-ogilvy-creative-director-gurugram-2026/): Soham Ghosh joins Ogilvy as Creative Director based in Gurugram, bringing nearly eight years of experience from Enormous, Wunderman Thompson, Dentsu Webchutney and Havas India to drive creative excellence across advertising and content communications.
- [BBDO Group India Strengthens Leadership with Kunal Sharma as Vice President](https://customerengagement.net/bbdo-group-india-kunal-sharma-vice-president-appointment-2026/): BBDO Group India appoints Kunal Sharma as Vice President, bringing extensive client servicing and brand management experience from Cheil India to drive agency growth and client partnerships.
- [ITC Limited Celebrates 116 Years: A Legacy of Transformation and Nation-Building](https://customerengagement.net/itc-limited-116-years-anniversary-celebration-2026/): ITC Limited marks 116 years since its founding on August 24, 1910, celebrating a remarkable journey from tobacco trading to becoming India's diversified conglomerate with presence across FMCG, hotels, agri-business, and paperboards.
- [Shemaroo Filmi Gaane Hits 75M YouTube Subscribers with 15-Episode IP](https://customerengagement.net/shemaroo-filmi-gaane-75-million-subscribers-15-episode-ip/):  Shemaroo Filmi Gaane crosses 75 million YouTube subscribers, entering the global Top 10 music channels and launching a 15-episode tribute IP.
- [Monks India Appoints Parleen Ranhotra as Growth Lead](https://customerengagement.net/parleen-ranhotra-joins-monks-india-growth-lead/): Global digital-first marketing and technology services company Monks appoints Parleen Ranhotra as Growth Lead in India to drive business expansion.
- [Vaibhav Sooryavanshi Fronts Air India's Together We Fly Campaign](https://customerengagement.net/vaibhav-sooryavanshi-air-india-together-we-fly-campaign-film/): Air India unveils the latest chapter of its 'There is an Air About India' campaign featuring cricketer Vaibhav Sooryavanshi, celebrating collective support.
- [Gokul Agro Resources’ Vitalife Takes on ‘Modern Chaos’ in New National Campaign](https://customerengagement.net/gokul-agro-vitalife-swaad-swaad-mein-sehat-campaign-glassbox/): Conceptualised by Glassbox, the campaign uses three regional films and the proposition ‘Swaad Swaad Mein Sehat’ to encourage Indian families to choose home-cooked meals more often.  
- [Kanika Bains Takes Charge as VP &amp; Head People &amp; Culture for MSL India](https://customerengagement.net/kanika-bains-joins-publicis-groupe-head-people-culture-msl/): Publicis Groupe names senior HR leader Kanika Bains as VP & Head – People & Culture for MSL India to steer talent development and employee experience.
- [Pocket FM Launches Sherpa AI Story Writing Partner in Print Ad](https://customerengagement.net/pocket-fm-launches-sherpa-ai-fiction-writing-partner-economic-times/): Pocket FM unveils Sherpa, its AI fiction writing partner, through a striking minimalist front-page print ad in The Economic Times to empower storytellers.
- [Argho Ajay Mukherji Joins V360 Group as Group Account Director](https://customerengagement.net/argho-ajay-mukherji-joins-v360-group-group-account-director/): V360 Group appoints seasoned communications strategist Argho Ajay Mukherji as Group Account Director to lead strategic brand communications and client growth.
- [Alisha K Promoted to AVP Brand and Marketing at InsuranceDekho](https://customerengagement.net/alisha-k-promoted-avp-brand-marketing-insurancedekho/): Insurtech unicorn InsuranceDekho elevates seasoned marketer Alisha K to Assistant Vice President – Brand and Marketing to lead brand campaigns and creative strategy.
- [Flipkart Teams Up with Talented to Celebrate Kolkata's BBD Bagh for Big Billion Days](https://customerengagement.net/flipkart-talented-agency-bbd-bagh-kolkata-big-billion-days-campaign/): Flipkart and creative agency Talented.Agency roll out a hyperlocal ad film set in Kolkata's historic BBD Bagh, celebrating local bus conductors and Big Billion Days deals.
- [Welspun One Appoints Riddhi Thakkar as Head Marketing and Communications](https://customerengagement.net/welspun-one-appoints-riddhi-thakkar-head-marketing-communications/): Integrated logistics and warehousing platform Welspun One appoints seasoned real estate marketer Riddhi Thakkar as Head – Marketing & Communications.
- [Liberty Shoes Launches Chalo Apni Chaal Campaign for Autumn-Winter 2026](https://customerengagement.net/liberty-shoes-launches-chalo-apni-chaal-autumn-winter-2026-campaign/): Liberty Shoes launches its Autumn-Winter 2026 campaign ‘Chalo Apni Chaal’, using games like chess and cards to champion individuality and personal choice.
- [Story Digital Bags Creative Digital Partner Mandate for Wozoyo India](https://customerengagement.net/story-digital-bags-creative-digital-partner-mandate-wozoyo-india/): Story Digital will drive Wozoyo's social media, content, and influencer strategy as the consumer technology brand sets its sights on Indian consumers.
- [Ogilvy Appoints Parul Budhiraja as Executive Vice President](https://customerengagement.net/ogilvy-appoints-parul-budhiraja-executive-vice-president/): Ogilvy appoints brand strategy and marketing leader Parul Budhiraja as Executive Vice President to drive strategic communications and brand growth.
- [Motilal Oswal Financial Services Limited has appointed strategic communications specialist Lalita Tiwari as Lead – Corporate Communications](https://customerengagement.net/lalita-tiwari-joins-motilal-oswal-financial-services-lead-corporate-communications/): Motilal Oswal Financial Services appoints PR and communications expert Lalita Tiwari as Lead – Corporate Communications to strengthen brand messaging.
- [MarkNext Group Appoints Nabeel A Khan as Group CEO &amp; Editor-in-Chief](https://customerengagement.net/marknext-group-appoints-nabeel-a-khan-group-ceo-editor-in-chief/): MarkNext Group appoints senior media and communications leader Nabeel A Khan as Group CEO and Editor-in-Chief to steer global expansion and new media ventures.
- [Zomato Teams Up with The Great Khali at HYROX Mumbai](https://customerengagement.net/zomato-fitness-food-hyrox-mumbai-the-great-khali-activation/): Zomato brings together fitness and nutrition at HYROX Mumbai, featuring WWE legend The Great Khali to promote its healthy dining subscriptions and everyday meals.
- [ViewStar Technologies Appoints Sherin Ali to Board of Advisors](https://customerengagement.net/sherin-ali-appointed-board-of-advisors-viewstar-technologies/): ViewStar Technologies LLP appoints sustainability and CSR leader Sherin Ali to its Board of Advisors to guide strategic growth and governance.
- [Reliance Jio Offers Free 12-Month Canva Pro Worth Rs 4,000: Here’s how to avail the offer](https://customerengagement.net/reliance-jio-free-canva-pro-offer-eligible-plans-claim-guide/): Reliance Jio partners with Canva to offer subscribers a free 12-month Canva Pro or Pro Lite subscription worth up to Rs 4,000 via the MyJio app.
- [Vishal Wadhwa Elevated to SVP Brand &amp; Digital Marketing at SBI Card](https://customerengagement.net/vishal-wadhwa-elevated-senior-vice-president-brand-digital-marketing-sbi-card/): SBI Card elevates seasoned marketing leader Vishal Wadhwa to Senior Vice President – Brand & Digital Marketing to spearhead brand strategy and acquisition.
- [Country Delight Launches Digital Ad Film Starring Vijay Sethupathi](https://customerengagement.net/country-delight-vijay-sethupathi-digital-ad-film-childhood-memories/): Country Delight releases a new digital ad film featuring actor Vijay Sethupathi, exploring family dynamics, pure milk, and nostalgic childhood routines.
- [Priya Advirkar Named SVP Brand Solutions and Creative at ZEEL](https://customerengagement.net/priya-advirkar-appointed-svp-brand-solutions-creative-zee-entertainment/): Zee Entertainment Enterprises Limited elevates Priya Advirkar to Senior Vice President of Brand Solutions and Creative to drive revenue and partnerships.
- [Havells Wires and Posterscope Unveil Kinetic Ganesh Utsav Billboard](https://customerengagement.net/havells-wires-posterscope-ganesh-chaturthi-kinetic-billboard-mumbai/): Havells Wires partners with Posterscope India to launch a creative kinetic billboard in Mumbai featuring Lord Ganesha swinging gracefully for Ganesh Utsav.
- [Swiss Beauty Partners with Bigg Boss Season 20 as Special Partner](https://customerengagement.net/swiss-beauty-joins-bigg-boss-season-20-special-partner/): Swiss Beauty joins Bigg Boss Season 20 as the Special Partner in the makeup category, featuring in-house product integrations and festive campaigns.
- [DS Group Partners with WPP Media and MICA to Launch DCODE 2.0](https://customerengagement.net/ds-group-wpp-media-mica-launch-dcode-2-0-playbook/): DS Group, WPP Media, and MICA launch DCODE 2.0, an open-access digital marketing playbook integrating AI across paid media, search, and creative strategy.
- [Seema Singh Joins FedEx as Senior Marketing Specialist](https://customerengagement.net/seema-singh-appointed-senior-marketing-specialist-fedex/): FedEx appoints seasoned communications and marketing professional Seema Singh as Senior Marketing Specialist across the MEISA region.
- [IDFC FIRST Bank has appointed Chaitali Mehendale as Lead Digital Marketing and Vice President – Content &amp; Creative](https://customerengagement.net/chaitali-mehendale-joins-idfc-first-bank-vp-content-creative/): IDFC FIRST Bank appoints marketing and communications leader Chaitali Mehendale as Lead Digital Marketing & VP Content and Creative.
- [FTA Global Releases “The Context Report,” Showing AI Chatbots Recommend Different Brands Depending on the Buyer’s City and Language](https://customerengagement.net/fta-global-releases-the-context-report-ai-search-recommendations/): Study of 1,200 AI answers across 12 cities and 7 languages finds that nearly 8 in 10 brands recommended by ChatGPT and Gemini appear in only one country.
- [NorthSight Launches to Turn AI Data Insights into Owned Content IPs](https://customerengagement.net/northsight-launches-data-intelligence-content-ip-advisory/): NorthSight launches as a data intelligence and content strategy advisory to help brands bridge the reaction gap and create long-term owned content IPs.
- [Customer Engagement Network Announces Digital &amp; Social Media Leadership Summit &amp; Awards 2027](https://customerengagement.net/digital-social-media-leadership-summit-awards-2027-entries-open/): Entries are now open for The Digital & Social Media Leaadership Summit & Awards 2027, an initiative by Customer Engagement Network taking aplace in January 2027.
- [K2 Infragen Names Sanjana Grover as AGM Corporate Communications](https://customerengagement.net/k2-infragen-appoints-sanjana-grover-agm-corporate-communications/): K2 Infragen appoints Sanjana Grover as Assistant General Manager of Corporate Communications to lead brand narrative and stakeholder engagement.
- [Mahindra Manulife Appoints Ruchika Malhan Varma as CMCO](https://customerengagement.net/mahindra-manulife-insurance-appoints-ruchika-malhan-varma-cmco/): Mahindra Manulife Life Insurance appoints Ruchika Malhan Varma as Chief Marketing & Customer Officer to drive AI enablement and customer-centric growth.
- [Bajaj Pulsar Launches Sequel to Iconic 2001 Launch Campaign](https://customerengagement.net/bajaj-pulsar-sequel-2001-launch-campaign-ogilvy/): Bajaj Auto releases a sequel to its 2001 Pulsar commercial with Ogilvy, bringing back the original nurses to reveal the all-new Pulsar 150.
- [Handpickd Puts ‘Science-Less’ on the Menu Through a New Print Campaign](https://customerengagement.net/handpickd-launches-science-less-print-campaign-fresh-food/): The Fresh Commerce brand turns a newspaper ad into a larger question about what happens when food is engineered to last longer
- [Flipkart Unveils Big Billion Days 2026 Campaign Conceptualised by Leo Burnett](https://customerengagement.net/flipkart-big-billion-days-2026-ad-campaign-launch/): Flipkart announces Big Billion Days 2026 starting October 9, unveiling a time-loop ad film featuring Rohit Sharma, Jackie Shroff, Sreeleela, and Samay Raina and ad campaign conceptualised by Leo Burnett and produced by Good Morning Films
- [KRAFTON India Rolls Out BGMI 4.6 Update, Bringing Midnight Hunters, Ocean Odyssey, Kiaraa and a New Season of India-First Experiences](https://customerengagement.net/krafton-india-bgmi-4-6-update-midnight-hunters-launch/): From a supernatural battle between Hunters and Vampires and the return of the fan-favourite Ocean Odyssey, to the debut of Kiaraa, the 4.6 update expands the Battlegrounds experience across gameplay and India-themed content
- [Rahul Dhamnani Joins Performics India as Director of Growth](https://customerengagement.net/performics-india-appoints-rahul-dhamnani-as-director-of-growth/): Performics India appoints Rahul Dhamnani as Director of Growth to drive enterprise performance, AI solutions, and data-led business outcomes.
- [Audience Base Enters the AI Ads Race with an India-Built Campaign Platform.](https://customerengagement.net/digital-shoutouts-media-launches-audience-base-ai-ads/): Digital ShoutOuts Media launches Audience Base AI Ads to help brands manage and measure ad campaigns across conversational AI platforms.
- [Muthoot Finance Launches Sunheri Soch Season 5 Anthem Celebrating Customer Success](https://customerengagement.net/muthoot-finance-sunheri-soch-season-5-anthem-launch/): Muthoot Finance releases the energetic Sunheri Soch Season 5 anthem featuring leading Indian radio jockeys to celebrate inspiring customer journeys and gold loans.
- [Arena Media India Bags Integrated Media Mandate for Real Estate Developer Ashiana Housing](https://customerengagement.net/arena-media-india-wins-integrated-media-mandate-ashiana-housing-limited/): Arena Media India, part of Havas Media India, wins the integrated media mandate for Ashiana Housing to lead traditional, digital, and data-driven media strategies.
- [BharatPe Appoints Former Paytm Executive Yugal Tiwari as Chief Product and Marketing Officer](https://customerengagement.net/bharatpe-appoints-yugal-tiwari-chief-product-and-marketing-officer/): BharatPe names Yugal Tiwari as Chief Product and Marketing Officer (CPMO), bringing over a decade of fintech product experience from Paytm and CRED to lead product and marketing.
- [Hero VIDA Named Title Sponsor for India’s 12-Match Tour of New Zealand Starting October 22](https://customerengagement.net/hero-vida-title-sponsor-india-tour-of-new-zealand-2026/): Hero VIDA secures title sponsorship rights for India’s 12-match tour of New Zealand starting October 22, 2026, featuring 5 T20Is, 5 ODIs, and 2 Tests.
- [NDTV Appoints Prashanti Moktan as Head of Instagram to Drive Social-First Storytelling](https://customerengagement.net/ndtv-appoints-prashanti-moktan-head-of-instagram-social-media-strategy/): NDTV appoints Prashanti Moktan as Head of Instagram, leveraging her 13+ years of experience across Business Today and India Today to lead digital and short-form storytelling.
- [Epigamia Appoints Mansi Modi as Marketing Head](https://customerengagement.net/epigamia-appoints-mansi-modi-marketing-head/): Epigamia ropes in Mansi Modi as Marketing Head, bringing over 14 years of FMCG and D2C experience from HUL, OZiva, Britannia, and Airtel to drive expansion.
- [CREX Renews Brand Ambassador Partnership with Indian Captain Harmanpreet Kaur for Third Year](https://customerengagement.net/crex-renews-partnership-harmanpreet-kaur-third-consecutive-year/): Cricket platform CREX extends its brand ambassador partnership with India women’s cricket captain Harmanpreet Kaur for a third consecutive year to drive fan engagement.
- [P&amp;G India Elevates Yash S. to Senior Country Insights &amp; Strategy Manager](https://customerengagement.net/pg-india-elevates-yash-s-senior-country-insights-strategy-manager/): Procter & Gamble India promotes Yash S. to Senior Country Insights & Strategy Manager, expanding his mandate across national consumer research and strategic business planning.
- [Flipkart Ads Launches APL 2026 with Over ₹5 Crore in Rewards and Mahindra SUVs for Top Festive Advertisers](https://customerengagement.net/flipkart-ads-advertiser-premier-league-apl-2026-cars-rewards/): Flipkart Ads rolls out the Advertiser Premier League (APL) 2026 festive contest with a ₹5+ crore prize pool, offering Mahindra SUVs and vouchers to top-spending sellers.
- [Lenskart Appoints Abhishek Chauhan as Corporate Communications &amp; PR Leader](https://customerengagement.net/lenskart-appoints-abhishek-chauhan-corporate-communications-pr-leader/): Lenskart appoints Abhishek Chauhan as Corporate Communications & PR Leader, bringing over a decade of strategic communications experience from Ola Group, Edelman, and Zeno Group.
- [Story Digital Secures Integrated Creative Mandate for Mankind Pharma’s HealthOK](https://customerengagement.net/story-digital-bags-integrated-creative-mandate-mankind-pharma-healthok/): Story Digital bags the integrated creative mandate for Mankind Pharma’s multivitamin brand HealthOK, to lead brand communication, content strategy, and digital campaigns.
- [L'Oréal Appoints Priyanka Bhargav as General Manager &amp; CMI Head (VP) for India](https://customerengagement.net/loreal-appoints-priyanka-bhargav-cmi-head-india/): L'Oréal names Priyanka Bhargav as General Manager and CMI Head for India, bringing extensive insights and brand strategy experience from Flipkart, InMobi, and Myntra.
- [Bandhan Life Appoints Sudakshina Das as AVP - Key Account Manager for Bancassurance](https://customerengagement.net/bandhan-life-appoints-sudakshina-das-avp-key-account-manager-bancassurance/): Bandhan Life appoints Sudakshina Das as Assistant Vice President – Key Account Manager, Bancassurance, leveraging her 20+ years of experience across the BFSI sector to drive partner growth.
- [Unilever Appoints Archita Ladha as Brand Manager for Lakmé Colors](https://customerengagement.net/unilever-appoints-archita-ladha-brand-manager-lakme-colors/): Unilever names Archita Ladha as Brand Manager for Lakmé Colors, where she will drive brand strategy, innovation, and digital consumer campaigns for the cosmetics portfolio.
- [Star Pravah’s ‘Aata Hou De Dhingaana’ Season 5 Breaks Records on JioHotstar with 280% Viewer Surge and 2X Watch Time](https://customerengagement.net/aata-hou-de-dhingaana-season-5-record-viewership-star-pravah-jiohotstar/): Aata Hou De Dhingaana Season 5 achieves record viewership on JioHotstar with a 280% surge in viewers and 2X watch time, driven by host Siddharth Jadhav and strong brand partnerships.
- [Wavemaker Elevates Haziq Syed to Associate Vice President](https://customerengagement.net/wavemaker-promotes-haziq-syed-associate-vice-president/): Wavemaker elevates Haziq Syed to Associate Vice President, expanding his mandate across media strategy, client relationships and integrated campaign execution.
- [Devyani Jadav Joins Bennett Coleman &amp; Co. Ltd. as Branch Vertical Head Following Stint at Mirchi](https://customerengagement.net/devyani-jadav-joins-bennett-coleman-co-ltd-times-of-india-branch-vertical-head/): Bennett Coleman & Co. Ltd. (The Times of India) appoints Devyani Jadav as Branch Vertical Head after a successful 7.5-year career at Mirchi across multiple cities and roles.
- [Social Panga Executes Creative Digital Campaign for MTR Foods’ New Podi Range in Telugu Markets](https://customerengagement.net/social-panga-executes-mtr-foods-podi-range-telugu-campaign/): Social Panga rolls out a new creative campaign for MTR Foods’ authentic Podi range, celebrating the timeless flavours of Telugu kitchens with a lighthearted family narrative.
- [Sumit Agarwal has joined Apollo Hospitals as DGM &amp; Head – Group Revenue Team / Corporate Partnerships &amp; Business Growth.](https://customerengagement.net/sumit-agarwal-joins-apollo-hospitals-gurgaon-dgm-head-corporate-partnerships-revenue-growth/): Apollo Hospitals Gurgaon appoints Sumit Agarwal as DGM and Head of Group Revenue Team for Corporate Partnerships and Business Growth, drawing on his 19+ years of experience across healthcare and financial services.  
- [Vijay Deverakonda Launches Unisex Skincare Brand Unhype as Co-Founder](https://customerengagement.net/vijay-deverakonda-unhype-skincare-brand-launch/): Vijay Deverakonda enters the skincare market as co-founder of Unhype, a unisex functional skincare brand for 18–30-year-olds, offering two three-step routines priced at ₹1,299.
- [Dr Arunkumar Chandrasekharan Joins Yashoda Hospitals as Head of Operations (DGM – Operations)](https://customerengagement.net/dr-arunkumar-chandrasekharan-head-of-operations-dgm-operations-yashoda-hospitals/): Dr Arunkumar Chandrasekharan takes charge as Head of Operations (DGM – Operations) at Yashoda Hospitals, bringing over 20 years of experience in hospital administration and healthcare operations.
- [Tushar Sharma Joins PowerUp Money as Head of Marketing](https://customerengagement.net/tushar-sharma-joined-powerup-money-head-of-marketing/): PowerUp Money appoints Tushar Sharma as Head of Marketing. He brings experience from Upstox and Games24x7 to lead brand, product marketing and customer acquisition for the mutual fund advisory platform.
- [Cloudstrats Names Technology Veteran Nandini Singh as CEO and Partner](https://customerengagement.net/cloudstrats-appoints-nandini-singh-ceo/): Cloudstrats appoints Nandini Singh as CEO and Partner. She brings 33+ years of experience from IBM, Microsoft, Oracle, Wipro and TCS to lead the enterprise IT and cloud solutions firm.
- [Pinkvilla Appoints Vivek Mohan Sharma as Chief Executive Officer](https://customerengagement.net/pinkvilla-appoints-vivek-mohan-sharma-vms-chief-executive-officer/): Pinkvilla names media veteran Vivek Mohan Sharma (VMS) as its new Chief Executive Officer, bringing over 22 years of experience from JioStar and Mirchi to lead digital growth.
- [Ulka South Names Siddharth Mehta Group Creative Director to Boost Creative Leadership](https://customerengagement.net/ulka-south-appoints-siddharth-mehta-group-creative-director/): Ulka South appoints Siddharth Mehta as Group Creative Director. He brings 15+ years of experience in advertising, digital and creative-tech to lead creative teams in the region.
- [Sanjib Das Joins Vodafone Idea as VP Cluster Enterprise Head for Karnataka, Andhra Pradesh and Telangana](https://customerengagement.net/sanjib-das-vice-president-cluster-enterprise-head-vodafone-idea-karnataka-andhra-pradesh-telangana/): Vodafone Idea appoints Sanjib Das as Vice President – Cluster Enterprise Head for Karnataka, Andhra Pradesh and Telangana to lead enterprise sales and solutions in the southern cluster.  
- [Jennifer Winget steps into new creative role with Ekatra Jewels’ NOT JUST ONE collection](https://customerengagement.net/jennifer-winget-ekatra-jewels-not-just-one-solitaire-collection/): Actor Jennifer Winget has become a co-creator with Ekatra Jewels. The brand has launched her first solitaire collection, NOT JUST ONE, featuring seven shapes inspired by the many facets of a woman’s personality.
- [Universal Music Group and ElevenLabs announce multi-year strategic AI partnership](https://customerengagement.net/universal-music-group-elevenlabs-multi-year-strategic-ai-deal/): Universal Music Group and ElevenLabs have signed a multi-year licensing and strategic collaboration deal. The partnership will launch a new AI-powered music creation platform for fans and develop AI audio tools for artists and songwriters.
- [PivotRoots Gets Digital Media Mandate for Junglee Pictures’ ‘Daayra’](https://customerengagement.net/pivotroots-digital-media-mandate-junglee-pictures-daayra/): PivotRoots has been appointed digital media partner for Junglee Pictures’ crime thriller Daayra, directed by Meghna Gulzar and starring Kareena Kapoor Khan and Prithviraj Sukumaran. The film releases on September 18, 2026.
- [Prudential Health India Rolls Out First Brand Campaign ‘Sense Banta Hai’ Featuring Sharib Hashmi](https://customerengagement.net/prudential-health-india-sense-banta-hai-first-brand-campaign/): Prudential Health India launches its first brand campaign ‘Sense Banta Hai’, created by TBWA\Lintas and featuring Sharib Hashmi. The digital-first campaign uses humour to simplify health insurance for Indian families.
- [Bombay Shaving Company Launches Switch4 Campaign Centred on Choice and Features Gajraj Rao](https://customerengagement.net/bombay-shaving-company-switch4-campaign-choice-gajraj-rao/): Bombay Shaving Company rolls out Switch4 campaign featuring Gajraj Rao, promoting a 4-blade cartridge that fits 3-blade handles and gives consumers more choice without changing their razor handle.
- [Kinshuk Gupta joins Reliance Jio as SVP, Corporate Communications](https://customerengagement.net/kinshuk-gupta-joins-reliance-jio-svp-corporate-communications/): Former TCS CCO Kinshuk Gupta has joined Reliance Jio as Senior Vice President, Corporate Communications. He will lead corporate messaging and brand communications for the telecom major.
- [Mayank Kumar joins IndiGo as Head of Content and Creative - Marketing](https://customerengagement.net/mayank-kumar-joins-indigo-head-content-creative-marketing/): IndiGo has appointed Mayank Kumar as Head of Content and Creative – Marketing. He brings over 14 years of experience from MobiKwik, MakeMyTrip and Times Internet.
- [Ravi Kishan brings humour and glow talk to RENÉE Cosmetics’ beauty podcast](https://customerengagement.net/ravi-kishan-renee-cosmetics-beauty-podcast-glow-campaign/): RENÉE Cosmetics has featured actor Ravi Kishan in a new episode of Beauty Talks by RENÉE, using humour and relatable skincare conversations to promote its Lumi Glow range.
- [Wavemaker India appoints Abhik Banerjee as Head – West Region](https://customerengagement.net/wavemaker-india-appoints-abhik-banerjee-head-west-region/): Wavemaker India has appointed Abhik Banerjee as Head – West Region. He will lead the agency’s regional operations, client partnerships and media strategy across key markets.
- [upGrad elevates Koell Hemdev to dual role of General Counsel and CHRO](https://customerengagement.net/upgrad-elevates-koell-hemdev-general-counsel-chief-human-resources-officer/): upGrad has elevated Koell Hemdev to General Counsel and Chief Human Resources Officer. She will lead the company’s legal, governance and people agenda after heading its legal function for nine years.
- [Spotify turns everyday chores into music moments with ‘Roz Ke Kaam Fun Banao’ campaign](https://customerengagement.net/spotify-roz-ke-kaam-fun-banao-everyday-chores-music-campaign/): Spotify’s new ‘Roz Ke Kaam Fun Banao’ campaign shows how music can turn routine chores like cooking, cleaning and travelling into more enjoyable everyday moments.
- [New Research Reveals the Reshaping of AI Infrastructure Economics as Data Persists and Compounds](https://customerengagement.net/idc-study-ai-compounding-data-cycle-storage-hdds-wd/): WD-sponsored global study finds AI is driving rapid data growth, longer retention, and renewed demand for historical data, reshaping infrastructure economics at scale
- [Flipkart rolls out standalone Minutes app before Big Billion Days push](https://customerengagement.net/flipkart-rolls-out-standalone-minutes-app-before-big-billion-days/): Flipkart has launched a standalone Minutes app in pilot mode on Google Play Store, offering 10-minute delivery across groceries, essentials and gadgets ahead of its Big Billion Days sale in October.
- [Karishma Rane joins Godrej Properties as Deputy General Manager - Corporate Communications](https://customerengagement.net/karishma-rane-joins-godrej-properties-dgm-corporate-communications/): Karishma Rane has joined Godrej Properties as Deputy General Manager – Corporate Communications after a four-year stint with Shapoorji Pallonji Real Estate. She brings over 17 years of experience in corporate communications and brand building.
- [Ishita Hora joins ^ a t o m network as senior vice president](https://customerengagement.net/ishita-hora-joins-atom-network-senior-vice-president/): ^atom network has appointed Ishita Hora as Senior Vice President. She brings over 15 years of experience from Ogilvy and WPP Production, having worked on brands like Coca-Cola and Unilever.
- [JEEVMEDIA elevates Ishika Juneja to head of global business](https://customerengagement.net/jeevmedia-elevates-ishika-juneja-head-global-business/): JEEVMEDIA has promoted Ishika Juneja to Head of Global Business. She will oversee international market operations, client relationships and end-to-end deal execution across the agency's global portfolio.
- [BHIVE Workspace has unveiled its first-ever brand film featuring brand ambassador Milind Soman](https://customerengagement.net/bhive-workspace-launches-first-brand-film-milind-soman/): BHIVE Workspace has unveiled its first-ever brand film featuring brand ambassador Milind Soman, showcasing its fitness-led campus workspace model that integrates work, movement, lifestyle and community.
- [Saquib Shaikh joins Interactive Avenues as Group Head](https://customerengagement.net/saquib-shaikh-joins-interactive-avenues-group-head/): Saquib Shaikh has joined Interactive Avenues, part of Omnicom Media India, as Group Head after seven years at Madison World. He will lead client mandates, media strategy and team management across traditional and digital media.
- [Chinmayee Rout has been named Business Manager - Integrated Media Planning at EssenceMediacom India](https://customerengagement.net/chinmayee-rout-named-business-manager-integrated-media-planning-essencemediacom-india/): Chinmayee Rout has joined EssenceMediacom India as Business Manager – Integrated Media Planning, taking charge of media planning for Google India and Google Gemini across TV, OOH, print and digital.
- [Havas launches luxury experiential agency Shortcut Shobiz India, Farah Lauren Khan to lead](https://customerengagement.net/havas-launches-luxury-experiential-agency-shortcut-shobiz-india-farah-lauren-khan/): Havas India has launched Shortcut Shobiz India, a luxury and lifestyle experiential agency in partnership with Paris-based Shortcut and Shobiz. Farah Lauren Khan will lead the agency as Vice President.
- [Cars24 casts CEO Vikram Chopra as King Vikram in new campaign](https://customerengagement.net/cars24-casts-ceo-vikram-chopra-king-vikram-new-campaign/): Cars24's new campaign reimagines the Vikram-Betaal folklore with CEO Vikram Chopra playing King Vikram, using the 30-day return policy as the central story hook in a film by Talented and Bang Bang Mediacorp.
- [Frodoh partnered with STAGE to bring first-screen ads to its OTT app](https://customerengagement.net/frodoh-partners-stage-first-screen-ads-ott-app/): AdTech firm Frodoh has partnered with regional OTT platform STAGE to introduce a first-screen monetisation framework on its OTT app, enabling high-attention home-screen and discovery ads while keeping content streaming ad-free.
- [Zingbus has appointed Team Pumpkin as its Communications Partner](https://customerengagement.net/zingbus-awards-communications-mandate-team-pumpkin/): Intercity mobility platform zingbus has appointed Team Pumpkin as its communications partner to strengthen media visibility, thought leadership and executive profiling as it enters its next growth phase.
- [Nikita Patel appointed Chief Executive Officer at fundgini.com](https://customerengagement.net/nikita-patel-appointed-chief-executive-officer-fundgini/): Nikita Patel has been appointed as Chief Executive Officer at fundgini.com. She brings over 14 years of experience across corporate finance, fundraising, debt and equity advisory, and business strategy.
- [YAAP Digital has won the integrated creative and media mandate for Parle Candy Culture](https://customerengagement.net/yaap-wins-creative-media-mandate-parle-candy-culture/): YAAP Digital has been appointed as the integrated creative and media partner for Parle Candy Culture, Parle Products' digital-first confectionery platform, following a multi-agency pitch.
- [Goodness of Design and Digital appoints Vishakha Khattri as Business Head](https://customerengagement.net/goodness-of-design-digital-appoints-vishakha-khattri-business-head/): Goodness of Design and Digital has appointed Vishakha Khattri as Business Head. She brings over 11 years of experience from Leo Burnett, Webchutney, DDB Mudra, FCB Ulka and Godrej Creative Lab, with work on brands like Thums Up, SBI, Horlicks, Red Bull and KFC.
- [ITW Universe has secured exclusive global rights for the historic one-off T20 International between India and Japan](https://customerengagement.net/itw-universe-wins-exclusive-commercial-rights-india-japan-t20i/): ITW Universe has secured exclusive global production, broadcast distribution and commercial marketing rights for the historic one-off T20I between India and Japan on September 22, 2026, in Tochigi, Japan.
- [Sebamed has started testing advertising on ChatGPT in India, in partnership with WPP Media](https://customerengagement.net/sebamed-tests-chatgpt-advertising-wpp-media/): Sebamed, marketed in India by USV, has partnered with WPP Media to run one of the early ChatGPT ad campaigns in India, targeting skincare conversations around oily skin, cleansing and the brand's pH 5.5 proposition.
- [Gaurav Jain appointed as Chief Financial Officer at Porter](https://customerengagement.net/gaurav-jain-appointed-chief-financial-officer-porter/): Porter has appointed Gaurav Jain as Chief Financial Officer. He joins the logistics platform after more than 11 years at Amazon, where he most recently led finance for India operations and supply chain.
- [Akshay Surve promoted to Senior Marketing Associate at JioStar Sports](https://customerengagement.net/akshay-surve-promoted-senior-marketing-associate-jiostar-sports/): Akshay Surve has been promoted to Senior Marketing Associate in JioStar's sports vertical. He joined the company in February 2026 and has worked on major properties including ICC T20 World Cup, IPL and Wimbledon.
- [Foxtale has released a new advertisement featuring Shah Rukh Khan](https://customerengagement.net/shah-rukh-khan-goes-beneath-surface-foxtale-new-ad/): Foxtale has released the second film in its campaign with Shah Rukh Khan, built around the brand's 'Surface to Source' skincare philosophy and the message 'Let Your Glow Through'.
- [Saatchi &amp; Saatchi India appoints Mayuresh Dubhashi as Chief Creative Officer](https://customerengagement.net/saatchi-saatchi-india-appoints-mayuresh-dubhashi-chief-creative-officer/): Saatchi & Saatchi India has appointed Mayuresh Dubhashi as Chief Creative Officer. He returns to Publicis Groupe from FCB Neo India and will co-lead the agency's creative work alongside Kartik Smetacek.  
- [Duolingo has launched its ‘Learn English from Punjabi’ course with the ‘Ullu Da Pattha’ campaign](https://customerengagement.net/duolingo-enters-punjab-ullu-da-pattha-campaign-english-course/): Duolingo has launched its ‘Learn English from Punjabi’ course with the ‘Ullu Da Pattha’ campaign, created by Talented & Calm Kaam, to make English learning more accessible for Punjabi speakers in India and globally.
- [ZtoA Marketing Solutions](https://customerengagement.net/ztoa-marketing-solutions-integrated-brand-building-rural-retail-digital/): ZtoA Marketing Solutions is a brand building company with eight years of expertise in strategic communication, experiential marketing, rural outreach, retail promotions and digital campaigns across India.
- [Salil Gandhi joins Nykaa as Deputy General Manager - Marketing](https://customerengagement.net/salil-gandhi-joins-nykaa-deputy-general-manager-marketing/): Salil Gandhi has joined Nykaa as Deputy General Manager – Marketing. He will lead brand campaigns, performance marketing and growth initiatives for the beauty and fashion platform.
- [Pamela Gupta promoted to Senior Director – Brand Solutions at TBWA\Lintas](https://customerengagement.net/pamela-gupta-promoted-senior-director-brand-solutions-tbwa-lintas/): Pamela Gupta has been promoted to Senior Director – Brand Solutions at TBWA\Lintas. She will lead integrated brand campaigns and client partnerships for key accounts.
- [Nikita Sarwara steps into new role as Senior Vice President at Adfactors PR](https://customerengagement.net/nikita-sarwara-steps-into-new-role-senior-vice-president-adfactors-pr/): Nikita Sarwara has stepped into the role of Senior Vice President at Adfactors PR. She will lead key client mandates and strengthen the firm’s corporate and brand communications practice.

## Pages

- [Case Studies](https://customerengagement.net/8066-2/)
- [Conferences](https://customerengagement.net/conferences/)
- [Client Portal](https://customerengagement.net/clients-2/)
- [Client Portal](https://customerengagement.net/clients/)
- [Terms of Service](https://customerengagement.net/terms-of-service/): Effective Date: [06-July-2025] Welcome to customerengagement.net (the “Website”, “Platform”, or “Service”). These Terms of Service (“Terms”) govern your access to and use of our website and services offered by [Your Company Name] (“we”, “us”, “our”). By using our website or services, you agree to comply with and be bound by these Terms. Please read these Terms carefully. If you do not agree, please do not use our services. 1. Acceptance of Terms By accessing or using customerengagement.net, you confirm that you are at least 18 years old or have reached the age of majority in your jurisdiction, and you agree to abide [&hellip;]
- [Glimpses of ACEF Events](https://customerengagement.net/glimpses-of-acef-events/)
- [Newsletter](https://customerengagement.net/newsletter/): [newsletter]
- [About Us](https://customerengagement.net/about-us/): CustomerEngagement.net is a premier digital platform dedicated to showcasing powerful strategies, stories, and shifts shaping the future of customer engagement. We bring together industry leaders, marketers, creatives, and technologists to explore how brands build trust, loyalty, and relevance through meaningful connections. At the heart of our platform lies a mission to inform, inspire, and empower professionals by highlighting excellence across marketing mediums – from digital and social to OOH, retail, radio, and beyond. Whether it’s through insightful leadership movements, groundbreaking campaigns, martech innovations, or compelling consumer experiences, we cover what matters most in the engagement ecosystem. What We Offer: We also [&hellip;]
- [Contact/Submit](https://customerengagement.net/contact-submit/): Whether you&#8217;re a brand looking to amplify your story or an agency showcasing innovative campaigns, this is the space where impactful work gets noticed. Submit your brand stories, campaign updates, people movements, or partnership news and get featured where the marketing world is watching.
- [Privacy Policy](https://customerengagement.net/privacy-policy/): Introduction Welcome to customerengagement.net. Protecting your privacy is a core value for us. This Privacy Policy explains how we collect, use, share, and protect your information on our website. By using this website, you acknowledge and consent to the practices described below. Information We Collect We may collect the following types of information: Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to [&hellip;]

## Optional

- [Agent (MCP protocol)](websites-agents.hostinger.com/customerengagement.net/mcp)

[comment]: # (Generated by Hostinger Tools Plugin)