# Customer Engagement

> Trends In Advertising News, Media, Marketing, Digital Industry News, PR


## Posts

- [Animesh Kumar Appointed as CEO of Infomo Global India](https://customerengagement.net/animesh-kumar-appointed-as-ceo-of-infomo-global-india/): Award-winning digital strategist and former WPP leader Animesh Kumar appointed as Infomo Global India’s CEO. He is changing
- [Gaunik Jeet Singh Joins Knauf India as Head of Marketing](https://customerengagement.net/gaunik-jeet-singh-joins-knauf-india-as-head-of-marketing/): Gaunik Jeet Singh is appointed Head of Marketing at Knauf India. He will spearhead customer-focused campaigns and strategic
- [PROHED Wins Digital Marketing Mandate for Navneet TopTech](https://customerengagement.net/prohed-wins-digital-marketing-mandate-for-navneet-toptech/): With the goal of enhancing the EdTech brand’s performance marketing, digital expansion, and online visibility, PROHED is awarded
- [Sebamed Breaks Dandruff Stereotypes with Bold Awareness Campaign](https://customerengagement.net/sebamed-breaks-dandruff-stereotypes-with-bold-awareness-campaign/): In an audacious new campaign, Sebamed dispels the myths surrounding dandruff and positions its pH-balanced formula as the
- [Sarina Menezes Promoted to Senior Vice President - Marketing & Communications at Oberoi Realty](https://customerengagement.net/sarina-menezes-promoted-to-senior-vice-president-marketing-communications-at-oberoi-realty/): Sarina Menezes, who spearheads brand strategy and corporate expansion, has been elevated to SVP & Head – Marketing
- [To Increase Premium Adoption, X Reduces Subscription Fees in India by Up to 48%](https://customerengagement.net/to-increase-premium-adoption-x-reduces-subscription-fees-in-india-by-up-to-48/): With the goal of growing its premium user base and encouraging adoption in a price-sensitive market, X (formerly
- [Anisha Baghudana Appointed Director of Marketing, APAC at InMobi Advertising](https://customerengagement.net/anisha-baghudana-appointed-director-of-marketing-apac-at-inmobi-advertising/): Anisha Baghudana has joined InMobi Advertising as the APAC Director of Marketing. Having worked in e-commerce and brand
- [Reinventing Social CRM: Multichannel Strategies Driving Customer Engagement in 2025](https://customerengagement.net/reinventing-social-crm-multichannel-strategies-driving-customer-engagement-in-2025/): Find out how multichannel strategies and cutting-edge Social CRM tools are changing how businesses interact with customers in
- [Yash Mehta Promoted to Director, Product Marketing Content at Dream11](https://customerengagement.net/yash-mehta-promoted-to-director-product-marketing-content-at-dream11/): Dream11 has made Yash Mehta the Director of Product Marketing Content. He will be in charge of brand
- [Phoenix Mills Ltd Appoints Vithal Suryavanshi to Lead Commercial Real Estate Division](https://customerengagement.net/phoenix-mills-appoints-vithal-suryavanshi-to-lead-commercial-real-estate-division/): Phoenix Mills Ltd has named Vithal Suryavanshi as CEO of Commercial Real Estate to oversee strategic growth and
- [Aman Singh is named Associate Vice President at Amplifi by Dentsu](https://customerengagement.net/dentsu-elevates-aman-singh-to-associate-vice-president-role-at-amplifi/): Aman Singh has been appointed as Associate Vice President at Amplifi, the media investment and innovation division of
- [Google Launches Veo 3 in India: Transforming AI Video Creation](https://customerengagement.net/google-launches-veo-3-in-india-transforming-ai-video-creation/): Google’s newest AI video creation tool, Veo 3, is now available in India. It allows marketers and creators
- [ZEE R.I.S.E.: Changing the way brands grow with an omnichannel ecosystem that focuses on results](https://customerengagement.net/zee-r-i-s-e-changing-the-way-brands-grow-with-an-omnichannel-ecosystem-that-focuses-on-results/): ZEE has created R.I.S.E., a unified, results-driven omnichannel ecosystem that will change how brands are built by bringing
- [Kia India hires Atul Sood as Senior Vice President of Sales and Marketing to Drive Next Growth Phase](https://customerengagement.net/kia-india-hires-atul-sood-as-senior-vice-president-of-sales-and-marketing-to-drive-next-growth-phase/): Kia India names Atul Sood as Senior Vice President – Sales & Marketing, leveraging his extensive automotive experience
- [Range Rover Unveils Modern Logo After 55 Years, Ushering in Electric Era](https://customerengagement.net/range-rover-unveils-modern-logo-after-55-years-ushering-in-electric-era/): Range Rover introduces a minimalist new logo featuring stylized “R”s and a signature checker pattern, marking its first
- [StackAdapt Unveils Ivy™: The AI Assistant That Changes How Marketing Decisions Are Made Based on Data](https://customerengagement.net/stackadapt-unveils-ivy-the-ai-assistant-that-changes-how-marketing-decisions-are-made-based-on-data/): StackAdapt has released Ivy™, an AI-powered assistant that helps agencies and brands make faster data-driven marketing decisions by
- [Organic Tattva Launches ‘Har Maa Ka Vishwas’ Campaign Featuring Kareena Kapoor Khan](https://customerengagement.net/organic-tattva-launches-har-maa-ka-vishwas-campaign-featuring-kareena-kapoor-khan/): With Kareena Kapoor Khan, Organic Tattva introduces their new campaign, “Har Maa Ka Vishwas,” which highlights the confidence
- [Fenesta's New Campaign Film, "Fine. Finer. Fenesta," Adds a Bit of Humor This Monsoon](https://customerengagement.net/fenestas-new-campaign-film-fine-finer-fenesta-adds-a-bit-of-humor-this-monsoon/): Fenesta launches a humorous monsoon campaign film titled “Fine. Finer. Fenesta,” highlighting its premium windows and doors with
- [ZEE5 India to Launch Free FAST Channels on Connected TVs in Partnership with Amagi](https://customerengagement.net/zee5-india-to-launch-free-fast-channels-on-connected-tvs-in-partnership-with-amagi/): This August, ZEE5 India and Amagi will launch free, always-on FAST channels on connected TVs, providing consumers with
- [McDonald’s India (North & East) Unveils the Ranveer Singh Meal with a High-Energy Campaign](https://customerengagement.net/mcdonalds-india-north-east-unveils-the-ranveer-singh-meal-with-a-high-energy-campaign/): McDonald’s India (North & East) launches the Ranveer Singh Meal, celebrating the Bollywood star with a dynamic campaign
- [Instagram’s Major Shift: Public Pro Accounts Now Searchable on Google and Bing](https://customerengagement.net/instagrams-major-shift-public-pro-accounts-now-searchable-on-google-and-bing/): Instagram now lets search engines index public posts from professional accounts, expanding content reach beyond the app and
- [Emami Appoints Kaushik V as Vice President -Marketing](https://customerengagement.net/emami-appoints-kaushik-v-as-vice-president-marketing/): Emami Ltd., one of India’s leading personal care and healthcare companies, has promoted Kaushik V to the prestigious
- [Breaking the Silence: Tata Trusts’ ‘Khud Se Jeet’ Film Inspires Women to Prioritize Early Cervical Cancer Detection](https://customerengagement.net/breaking-the-silence-tata-trusts-khud-se-jeet-film-inspires-women-to-prioritize-early-cervical-cancer-detection/): Discover how Tata Trusts’ ‘Khud Se Jeet’ campaign uses powerful storytelling to encourage Indian women to overcome stigma
- [Social Panga Secures End-to-End Marketing for Neo by Nippon Paint](https://customerengagement.net/social-panga-secures-end-to-end-marketing-for-neo-by-nippon-paint/): Social Panga wins the marketing mandate for Neo by Nippon Paint, aiming to build a bold and digital-first
- [Priya Nair to Drive HUL’s Future as New CEO & MD](https://customerengagement.net/priya-nair-to-drive-huls-future-as-new-ceo-md/): Hindustan Unilever Ltd. appoints Priya Nair as CEO & MD, effective August, marking a new era of strategic
- [Swati Balani Takes Creative Helm at FCB Interface as Executive Creative Director](https://customerengagement.net/swati-balani-takes-creative-helm-at-fcb-interface-as-executive-creative-director/): FCB Interface appoints Swati Balani as Executive Creative Director to lead the agency’s creative transformation and drive bold
- [Tesla Set to Electrify India with First Mumbai Store Launch in July](https://customerengagement.net/tesla-set-to-electrify-india-with-first-mumbai-store-launch-in-july/): Tesla is officially entering the Indian market with its first showroom in Mumbai this July. Explore the details
- [Cindy Rose Named CEO of WPP: A Bold New Chapter for the Ad Giant](https://customerengagement.net/cindy-rose-named-ceo-of-wpp-a-bold-new-chapter-for-the-ad-giant/): WPP appoints Microsoft executive Cindy Rose as its new CEO, replacing Mark Read. A major shift as the
- [Haier India Enters Esports Arena with Launch of Haier G-League](https://customerengagement.net/haier-india-g-league-esports-tournament-launch-2025/): Discover how Haier India’s G-League brings esports and next-gen TV tech together, engaging 8,000 gamers and streaming live on YouTube. Explore their strategy for
- [Hardeep Singh Brar to Lead BMW Group India as President and CEO from September 2025](https://customerengagement.net/hardeep-singh-brar-to-lead-bmw-group-india-as-president-and-ceo-from-september-2025/): BMW Group India appoints Hardeep Singh Brar as new President and CEO, effective 1 September 2025, signaling a
- [Anushka Sharma Receives Sparkling Surprise from Her Dog in Giva’s Latest Jewelry Campaign](https://customerengagement.net/anushka-sharma-receives-sparkling-surprise-from-her-dog-in-givas-latest-jewelry-campaign/): Bollywood star Anushka Sharma stars in Giva’s latest ad where her dog gifts her silver jewelry. A touching
- [Grok 4 Debuts Live: What Elon Musk and xAI Just Revealed to the World](https://customerengagement.net/elon-musk-launches-grok-4-xais-groundbreaking-ai-model-set-to-solve-undocumented-engineering-challenges/): Elon Musk’s xAI unveils Grok 4, an advanced AI model designed to solve real-world engineering problems beyond known
- [Hero Realty Teams Up with VDO.AI to Revolutionize Digital Homebuying](https://customerengagement.net/hero-realty-teams-up-with-vdo-ai-to-revolutionize-digital-homebuying/): Hero Realty joins hands with VDO.AI to transform digital outreach through AI-powered video advertising, aiming to connect deeply
- [Golden Bullet’s New Campaign Featuring Manu Bhaker Hits the Mark](https://customerengagement.net/golden-bullets-new-campaign-featuring-manu-bhaker-hits-the-mark/): Buzz Makers’ most recent Golden Bullet commercial, which stars Olympian Manu Bhaker, honors accuracy, goal-setting, and the strength
- [Perplexity Launches Comet: The AI Browser Set to Redefine Online Search](https://customerengagement.net/perplexity-launches-comet-the-ai-browser-set-to-redefine-online-search/): Perplexity launches Comet, a fast, AI-powered browser that gives real-time, sourced answers – a cleaner, smarter way to
- [Volkswagen India Teams Up with Jasprit Bumrah as Brand Ambassador](https://customerengagement.net/volkswagen-india-teams-up-with-jasprit-bumrah-as-brand-ambassador/): Volkswagen India appoints cricketer Jasprit Bumrah as brand ambassador to strengthen its market presence and appeal to young
- [Sony Sports Network Launches Dedicated Tamil and Telugu Channels to Strengthen Regional Presence.](https://customerengagement.net/sony-sports-network-launches-dedicated-tamil-and-telugu-channels-to-strengthen-regional-presence/): Sony Sports Network is launching dedicated Tamil and Telugu channels – Sony Sports Ten 4 Tamil and Sony
- [Aditya Nagavekar Joins Schbang as Head of Strategy: A Strategic Mind with Ogilvy Legacy](https://customerengagement.net/aditya-nagavekar-joins-schbang-as-head-of-strategy-a-strategic-mind-with-ogilvy-legacy/): Aditya Nagavekar, former VP of Strategic Planning at Ogilvy, joins Schbang as Head of Strategy. Discover his journey,
- [WPP Media Faces Major Setback in 2025: AI Strategy Falters, CEO Exit, and Shares Crash by 17%](https://customerengagement.net/wpp-media-faces-major-setback-in-2025-ai-strategy-falters-ceo-exit-and-shares-crash-by-17/): WPP Media faces major challenges in 2025 as its AI strategy underperforms, profit forecasts drop, shares plunge 17%,
- [XG Becomes Global Ambassador for G‑SHOCK: A Bold New Chapter for Casio](https://customerengagement.net/xg-becomes-global-ambassador-for-g%e2%80%91shock-a-bold-new-chapter-for-casio/): A Powerful Collaboration Between Music and Style Casio officially unveiled XG, the globally rising hip-hop/R&B girl group, as
- [YouTube Cracks Down on AI-Generated Content with New Monetization Rules](https://customerengagement.net/youtube-cracks-down-on-ai-generated-content-with-new-monetization-rules/): YouTube updates monetization rules to restrict channels using AI-generated voices without human commentary, aiming to boost content quality.
- [iQOO Powers S8UL’s Road to Esports World Cup 2025 as Title Sponsor](https://customerengagement.net/iqoo-powers-s8uls-road-to-esports-world-cup-2025-as-title-sponsor/): iQOO partners with S8UL as the official title sponsor for their Esports World Cup 2025 campaign, marking a
- [Dentsu, GeekOut, and KODANSHA Creators’ Lab Launch ‘ROBMIX’ to Empower Next-Gen Roblox Creators and IP Development](https://customerengagement.net/dentsu-geekout-and-kodansha-creators-lab-launch-robmix-to-empower-next-gen-roblox-creators-and-ip-development/): Dentsu, GeekOut, and KODANSHA Creators’ Lab collaborate to launch ROBMIX, a new label focused on discovering Roblox creators,
- [From JioStar to ICC: Sanjog Gupta Takes the Helm of Global Cricket](https://customerengagement.net/from-jiostar-to-icc-sanjog-gupta-takes-the-helm-of-global-cricket/): Sanjog Gupta, former CEO of Sports at JioStar, is now the new CEO of the International Cricket Council
- [Key Features of GA4: Google Analytics for Modern Martech](https://customerengagement.net/key-features-of-ga4-google-analytics-for-modern-martech/): As digital marketing continues to evolve, so do the tools we use to measure and optimize performance. GA4:
- [Fabian Cowan Joins Connect Network Inc. As Director.](https://customerengagement.net/fabian-cowan-joins-connect-network-inc-as-director/): A Proven Journey of Strategic Growth: A Trailblazer in Media, Marketing, and Technology Leadership In today’s rapidly evolving
- [ACEF Awards 2025 Names Silver Spun Brand Solutions as Official PR & Social Media Partner](https://customerengagement.net/acef-awards-2025-names-silver-spun-brand-solutions-as-official-pr-and-social-media-partner/): Silver Spun Brand Solutions, an integrated communications and brand management firm, has recently inked a strategic partnership with
- [ACEF Global Customer Engagement Summit 2025 Celebrates Strategic Brilliance and Innovation](https://customerengagement.net/acef-global-customer-engagement-summit-2025-celebrates-strategic-brilliance-and-innovation/): 14th edition concludes in Mumbai with global delegates, award-winning campaigns, and cross-sector insights from Asia, UK, and the
- [Strategy Meets Innovation: The Future of Customer Engagement](https://customerengagement.net/strategy-meets-innovation-the-future-of-customer-engagement/): Successfully concluded 14th Global Customer Engagement Summit & Awards, April 30, 2025, at Sahara Star, Mumbai, is a
- [A hilarious take on daily horoscope in Tamil by RJ Chiyaan.](https://customerengagement.net/hilarious-tamil-daily-horoscope-by-rj-chiyaan/): “Geli Joshiyam” (Translation) Bumper: Radio City’s Podcast RJ Chiyaan: Every morning, each one of us wake up with
- [Customer Engagement Through Conversational Marketing – Insights from ACEF Global Summit 2025](https://customerengagement.net/customer-engagement-through-conversational-marketing-insights-from-acef-global-summit-2025/): In today’s digital-first world, conversational marketing has emerged as a pivotal strategy for brands striving to create meaningful
- [Q&A with Jatin Mishra - Senior Producer & Radio Jockey - FEVER FM (HT Media)](https://customerengagement.net/qa-with-jatin-mishra-senior-producer-radio-jockey-fever-fm-ht-media-acef-apprentice-radio-jockey-of-the-year-2024/): ACEF Apprentice Radio Jockey of the Year 2024 RJ Jatin started off as a passionate young intern learning
- [Congratulations to Cvent for wining (Gold) at the 13th ACEF Global Customer Engagement Awards in the category of Successful Use of Technology.](https://customerengagement.net/running-macos-and-windows-10-on-the-same-computer/): Gold – Events – Succesful Use of Technology – Cvent for Cvent Event Marketing and Management Platform “Being recognized as
- [Nippon Life India Asset Management Ltd Celebrates Multiple Wins](https://customerengagement.net/nippon-life-india-asset-management-ltd-celebrates-multiple-wins/): At Prestigious ACEF Global Customer Engagement Awards Ceremony (April 2024, Mumbai) Gold – Nippon Life India Asset Management
- [Connect Network Inc - ConnectEXP Celebrates Multiple Wins at Prestigious ACEF Global Customer Engagement Awards Ceremony - April 2024, Mumbai](https://customerengagement.net/connect-network-inc-connectexp-celebrates-multiple-wins-at-prestigious-acef-global-customer-engagement-awards-ceremony-april-2024-mumbai/): Gold – Connect Network Inc – ConnectEXP Retail Touch Points and Merchandising – Creative for Winter care launchSilver
- [Celebrating Success at the ACEF 13th Global Customer Engagement Awards - Mumbai, 29th April 2024](https://customerengagement.net/celebrating-success-at-the-acef-13th-global-customer-engagement-awards-mumbai-29th-april-2024/): The ACEF 13th Global Customer Engagement Awards concluded with resounding success, recognizing industry leaders and innovators in customer
- ["Elevating Customer Experiences with AI - Exploring Strategies for Enhanced Customer Engagement"](https://customerengagement.net/elevating-customer-experiences-with-ai-exploring-strategies-for-enhanced-customer-engagement-scheduled-for-april-2024-mumbai/): Scheduled for April 2024, Mumbai. Interested Speakers can directly show their interest by emailing the Suggested Topic, Brief Profile
- [Innovative Customer Engagement Strategies in the Digital Age: Highlight emerging trends and technologies.](https://customerengagement.net/innovative-customer-engagement-strategies-in-the-digital-age-highlight-emerging-trends-and-technologies-chatbots-ai-driven-personalization-vr-ar-experiences-that-are-reshaping-customer-engagement/): (chatbots, AI-driven personalization, VR/AR experiences) that are reshaping customer engagement. Ritesh Kumar, Director of Digitales Media (Canada) The
- [The Campaign that reached 8 million.](https://customerengagement.net/running-macos-and-windows-10-on-the-same-computer-3/)
- [Spice Money Wins Silver in the Category (Integrated Marketing Communication) for the campaign "RedBlue Revolution" ](https://customerengagement.net/spice-money-wins-silver-in-the-category-integrated-marketing-communication-for-the-campaign-redblue-revolution/): At 12th ACEF Asian Leaders Award 2023 On behalf of Spice Money, I wish to express our heartfelt
- [Benefits of getting recognized: Researched Article by ACEF Team](https://customerengagement.net/benefits-of-getting-recognized-researched-article-by-acef-team/): Winning awards can indeed play a significant role in increasing brand loyalty. When a company or brand is
- [Commercial Bank of Ceylon PLC wins Grand Prix Award for Overall Excellence in Social Responsibility](https://customerengagement.net/commercial-bank-of-ceylon-plc-wins-grand-prix-award-for-overall-excellence-in-social-responsibility/): At 12th ACEF Asian Leaders Award 2023 Banking is our business. Making it the most people oriented, technologically
- [Santosh Nair, Head – Marketing communications & Strategy - Turf and Tarmac Media ](https://customerengagement.net/leaders-talk-santosh-nair-head-marketing-communications-strategy-turf-and-tarmac-media-resurgence-of-off-line-customer-engagement/): “Resurgence of off-line CUSTOMER ENGAGEMENT” That all-important Customer order has not yet come in? Please fix a meeting
- [Redefining Responsibility: 8 Ways Zigma8 is Making a Difference" - ZIGMA8 | 360º Creative Communications (Iran)](https://customerengagement.net/redefining-responsibility-8-ways-zigma8-is-making-a-difference-zigma8-360o-creative-communications-iran/): Winston Churchill once wisely said, “Responsibility is the price of greatness”, and strangely, the team at Zigma8, a
- [Unveiling Customer Engagement Strategies](https://customerengagement.net/dr-mir-damoon-mir-head-of-zigma8-unveiling-customer-engagement-strategies/): In the dynamic world of digital marketing, mastering customer engagement is a constant challenge. To gain insight into
- [Exploring Recent Trends in Customer Engagement through Multichannel Marketing](https://customerengagement.net/exploring-recent-trends-in-customer-engagement-through-multichannel-marketing/): Agnel DSouza, Project Director, ACEF Global Customer Engagement Summit and Awardswww.globalcustomerengagement.com & Co-Founder of customerengagement.net “In today’s rapidly evolving
- [Saif Gundgi (Starcom) wins Performance Marketer of the Year 2023 ](https://customerengagement.net/saif-gundgi-starcom-wins-performance-marketer-of-the-year-2023/): At 12th ACEF Asian Leaders Award 2023
- ["Everymedia Technologies Pvt Ltd" Wins at 3rd ACEF Content Marketing & Creators 2023](https://customerengagement.net/everymedia-technologies-pvt-ltd-wins-at-3rd-acef-content-marketing-creators-2023/)
- [RURAL MARKETING AGENCY OF THE YEAR 2023](https://customerengagement.net/rural-marketing-agency-of-the-year-2023/): Mindwave Media Pvt. Ltd. – 360 Degree Marketing Wing of Vritti Solutions Ltd.
- [Aptech Limited Wins 1 Gold 2 Silver 1 Bronze at 12th ACEF Asian Leaders Award 2023](https://customerengagement.net/aptech-limited-wins-1-gold-2-silver-1-bronze-at-12th-acef-asian-leaders-award-2023/): On behalf of the House of Aptech, we are thrilled to receive 4 awards for our marketing campaigns
- ["ZIGMA8 | 360º Creative Communications (Iran)" Wins 3 GOLD and 1 BRONZE](https://customerengagement.net/zigma8-360o-creative-communications-iran-wins-3-gold-and-1-bronze/): At 12th ACEF Asian Leaders Award 2023 We, the entire Zigma8 team, are absolutely thrilled and deeply honored
- [Chaitra Govindraj - Cisco Systems India Pvt Ltd wins Social Impact Award for Best Corporate-Community Partnership](https://customerengagement.net/chaitra-govindraj-cisco-systems-india-pvt-ltd-wins-social-impact-award-for-best-corporate-community-partnership/): At 12th ACEF Asian Leaders Award 2023
- [Charlie Malkachen (Dell Technologies) Wins Content Marketer of the Year for Reimagine the Future - An Anthology of transformation ](https://customerengagement.net/charlie-malkachen-dell-technologies-wins-content-marketer-of-the-year-for-reimagine-the-future-an-anthology-of-transformation/): At 12th ACEF Content Marketing & Creators Awards 2023 This achievement serves as a testament, not only to
- [Havas Acquires Spain’s Tidart to Strengthen Global Digital Performance and E-Commerce Solutions](https://customerengagement.net/havas-acquires-spanish-digital-agency-tidart/): Havas acquires Spanish digital agency Tidart to enhance performance and e-commerce capabilities through its Havas Market division. Tidart
- [Hyue Appoints ZeroFifty MediaWorks as Agency of Record for Brand Strategy and Creative Mandate](https://customerengagement.net/hyue-appoints-zerofifty-mediaworks-agency-of-record/): Colour cosmetics brand Hyue appoints ZeroFifty MediaWorks as its Agency of Record to lead brand strategy, creative communication,
- [Rajat Makkar Joins Publive as Business Head](https://customerengagement.net/rajat-makkar-joins-publive-business-head/): Publive, the AI-powered Digital Experience Platform (DXP) that’s redefining digital content operations, has announced the appointment of Rajat Makkar as Business
- [Dabur Red Paste Turns #SwitchToFluorideFree Into a Nationwide Oral Health Movement](https://customerengagement.net/dabur-red-paste-switch-to-fluoride-free-movement/): Dabur Red Paste expands its #SwitchToFluorideFree campaign into a nationwide movement, raising awareness about fluoride-related health risks and
- [Simran Chugh Joins IGP as Associate Vice President – Marketing to Lead Brand’s Global Vision](https://customerengagement.net/simran-chugh-joins-igp-associate-vice-president-marketing/): Simran Chugh is now the Associate Vice President of Marketing at IGP. This is an exciting time for
- [Interpublic Launches AI-Powered Commerce Platform to Boost Brand Performance](https://customerengagement.net/interpublic-ai-powered-commerce-platform-launch/): Interpublic Group (IPG), one of the biggest networks of advertising and marketing services in the world, has announced
- [Amul Turns Coldplay’s Kiss Cam Mishap into a Witty Advertising Masterstroke](https://customerengagement.net/amul-coldplay-kiss-cam-topical-ad/): Thanks to a now-famous “kiss cam” gaffe and Amul’s signature wit, a humorous moment at a recent Coldplay
- [Dhruv Warrior Joins VML India as Executive Creative Director with 17+ Years of Award-Winning Advertising Experience](https://customerengagement.net/dhruv-warrior-vml-india-executive-creative-director-background/): Dhruv Warrior is a seasoned creative professional with over 17 years of rich and diverse experience in the advertising
- [ET Now Announced as Official Telecast Partner for ACEF Asian Leaders Conference & Awards 2025](https://customerengagement.net/et-now-telecast-partner-acef-asian-leaders-awards-2025/): ACEF is excited to announce that ET Now (www.etnownews.com) has joined as the official Telecast Partner for the
- [Flipkart SuperCoins Campaign: Seniors Shine with Style, Savings & Smart Shopping](https://customerengagement.net/flipkart-supercoins-seniors-style-savings-campaign/): Flipkart’s vibrant new campaign featuring energetic seniors highlights how SuperCoins make shopping smarter, cooler, and more rewarding for
- [VERTIQ: Gujarat’s Tallest Digital Screen Launched at Nexus Ahmedabad One by Khushi Advertising](https://customerengagement.net/vertiq-digital-screen-nexus-ahmedabad-khushi-advertising-launch/): Nexus Ahmedabad One and Khushi Advertising have teamed up to launch VERTIQ, Gujarat’s tallest vertical digital screen. This
- [Bingo! Mad Angles Teams Up with ACP Pradyuman’s CID to Launch ‘Mystery Pickle’ Flavor](https://customerengagement.net/bingo-mad-angles-acp-pradyuman-mystery-pickle-campaign/): Bingo! Mad Angles has unleashed an innovative campaign featuring the legendary ACP Pradyuman and his iconic CID team,
- [Renault India Rolls Out New Logo in Bold Brand Revamp](https://customerengagement.net/renault-india-modern-diamond-logo-rethink-campaign/): Renault India launches a sleek new diamond logo as part of its ‘renault. rethink.’ campaign, debuting with the
- [Katappa and Sivagami Fight Grease in Giffy’s New ‘Dishwash ka Baahubali’ Campaign](https://customerengagement.net/giffy-dishwash-ka-baahubali-katappa-sivagami-campaign/): Giffy dishes out a powerful new ad with Baahubali stars Sathyaraj and Ramya Krishnan. Watch how Katappa and
- [Vineet Recriwal Launches The Native, A Strategic Brand Marketing & Communications Advisory](https://customerengagement.net/vineet-recriwal-launches-the-native-brand-marketing-advisory/): Vineet Recriwal, a communications strategist with more than 20 years of experience, has started The Native, a brand
- [Patrik Antoni Appointed as CEO of IKEA India](https://customerengagement.net/patrik-antoni-appointed-ceo-ikea-india-2025/): Patrik Antoni has been named the new Chief Executive Officer (CEO) of IKEA India, the largest Swedish home
- [Sudarshan Karandikar Appointed Vice President at Madison Media Loop](https://customerengagement.net/sudarshan-karandikar-joins-madison-media-loop-vice-president/): Sudarshan Karandikar has been named Vice President of Madison Media Loop, the digital-first creative unit of Madison World.
- [Nikita Aneja Joins Netflix as HR Business Partner, Bringing 15+ Years of Leadership Expertise](https://customerengagement.net/nikita-aneja-joins-netflix-hr-business-partner/): Nikita Aneja has joined Netflix as a member of its HR Business Partnering team. This is a new
- [Not a Leak, But a Lesson: How JioHotstar Went Viral with a Cyber Awareness Twist](https://customerengagement.net/jiohotstar-cyber-awareness-leak-campaign/): JioHotstar recently pulled off a clever and creative campaign around the launch of its hit series “Special Ops
- [Raj Nayak Launches House of IP Venture Studio with YAAP Digital to Revolutionize Entertainment and Branded Experiences](https://customerengagement.net/raj-nayak-house-of-ip-yaap-digital-venture-studio/): Raj Nayak, former COO of Viacom18 and founder of House of Cheer, has launched a bold new venture
- [How Predictive Analytics Is Powering Smarter Segmentation and Campaign Success](https://customerengagement.net/predictive-analytics-segmentation-campaign-success/): Introduction Predictive analytics is transforming how marketers segment audiences and ensure campaign success in today’s data-driven landscape. Fueled
- [Traya and Sunil Grover Bust Hair Loss Myths in New Campaign Film](https://customerengagement.net/traya-sunil-grover-hair-loss-myth-brand-film/): Traya, a top brand for science-based hair loss solutions, has teamed up with famous comedian and actor Sunil
- [Rashmika Mandanna Launches 'Dear Diary' - A Fragrance Brand Inspired by Memory and Emotion](https://customerengagement.net/rashmika-mandanna-launches-dear-diary-fragrance-brand/): Rashmika Mandanna, a well-known Indian actress and role model for young people, has started her own business by
- [Triptii Dimri Joins Hrithik Roshan in HRX’s New Campaign “Built for Sweat, Designed for Life”](https://customerengagement.net/triptii-dimri-hrx-brand-ambassador-sweat-lifestyle-campaign/): HRX, India’s first homegrown fitness and lifestyle brand, has named Bollywood actress Triptii Dimri as its new female
- [Cashfree Payments Appoints Priyam Jha as Associate Director of Product Marketing](https://customerengagement.net/priyam-jha-associate-director-product-marketing-cashfree-payments/): Cashfree Payments, one of India’s top fintech and API banking solutions providers, has strengthened its leadership team by
- [Simran Malik Named COO of SJ Uplift Kabaddi to Lead Operations and League Expansion](https://customerengagement.net/simran-malik-coo-sj-uplift-kabaddi-expansion/): In a move that shows good strategic leadership, SJ Uplift Kabaddi has made Simran Malik the Chief Operating
- [Sandeep Navlakhe Joins Godrej Properties as Chief Operating Officer – Pan India](https://customerengagement.net/sandeep-navlakhe-coo-godrej-properties/): Sandeep Navlakhe has been named the new Chief Operating Officer for Godrej Properties Limited in all of India.
- [Shivam Ranjan Appointed Global Head of Brand at Motorola](https://customerengagement.net/shivam-ranjan-global-head-brand-motorola/): Motorola Mobility, a Lenovo company, has named Shivam Ranjan as its new Global Head of Brand. This is
- [First-Party Data: The Key to Personalization and Targeting After Cookies](https://customerengagement.net/first-party-data-personalization-cookieless-future/): The digital marketing ecosystem is undergoing a seismic shift as third-party cookies—once the backbone of online targeting and
- [Lenovo Launches ‘Damn the Odds’ Campaign Featuring Jasprit Bumrah and Mythpat to Inspire Gen Z](https://customerengagement.net/lenovo-damn-the-odds-campaign-jasprit-bumrah-mythpat/): Lenovo’s ‘Damn the Odds’ campaign features Jasprit Bumrah and Mythpat, empowering Gen Z with AI-powered technology for success
- [Chupa Chups Unleashes ‘Samajh Ke Bahar’ Campaign: Sweet & Sour Belts Bring Playful Chaos to Indian Youth](https://customerengagement.net/chupa-chups-samajh-ke-bahar-sweet-sour-campaign/): Chupa Chups launches its ‘Samajh Ke Bahar’ campaign, celebrating the playful chaos of its Sweet & Sour Belts with a quirky TVC. Discover how
- [Apurva Salian Joins Tata Digital as Head of Growth Marketing](https://customerengagement.net/apurva-salian-tata-digital-growth-marketing-2025/):  Apurva Salian joins Tata Digital as Head of Growth Marketing (Commerce). Discover how his expertise in data-driven strategies
- [Neeraj Gambhir Appointed Executive Director of Axis Bank](https://customerengagement.net/axis-bank-neeraj-gambhir-executive-director-appointment-2025/): Axis Bank appoints Neeraj Gambhir as Executive Director from August 4, 2025, bringing 30+ years of experience to
- [Birla Opus Paints Ignites Jaipur’s Hawa Mahal With ‘Duniya Ko Rang Do’ Campaign](https://customerengagement.net/birla-opus-paints-duniya-ko-rang-do-hawa-mahal-campaign/): Celebrate Indian heritage with Birla Opus Paints’ ‘Duniya Ko Rang Do’ campaign, bringing Jaipur’s Hawa Mahal to life.
- [Khushi Advertising: Pioneering Cinema-First Campaigns with OnePlus 13S in India](https://customerengagement.net/khushi-advertising-cinema-first-campaign-oneplus-13s/): Discover how Khushi Advertising is revolutionizing cinema advertising in India with innovative cinema-first campaigns, including the anticipated OnePlus
- [From Commodity to Brand: Nagessh Pannaswami’s New Playbook for Transforming Indian Businesses](https://customerengagement.net/from-commodity-to-brand-nagessh-pannaswami-book/): Nagessh Pannaswami, who started the well-known advertising agency Curry Nation, has made a big impact with his new
- [Airtel Partners with Perplexity AI: Free AI Pro Subscription for 360 Million Customers](https://customerengagement.net/airtel-perplexity-ai-free-subscription-india-2025/): Explore how Airtel is revolutionizing digital access by offering a free Perplexity Pro AI subscription to millions of
- [Aditya Rana Joins IIFL Finance as AVP Marketing & Social Media Lead](https://customerengagement.net/aditya-rana-joins-iifl-finance-avp-marketing-social-influencer/): Aditya Rana has been appointed as AVP Marketing at IIFL Finance. With rich experience in digital and social
- [Indian Startups Raise $97 Million | Weekly Funding News July 13–19, 2025](https://customerengagement.net/indian-startup-funding-july-13-19-2025-weekly-news/): Discover how Indian startups like QpiAI, Vaaree, Lo! Foods, and Knot raised $97.5 million across 26 deals this
- [Reliance AJIO Rush Launches 4-Hour Fashion Delivery in 6 Indian Cities](https://customerengagement.net/ajio-rush-four-hour-fashion-delivery-india/): Discover how Reliance’s AJIO Rush is changing fashion e-commerce with four-hour delivery in Mumbai, Delhi NCR, Bengaluru, Hyderabad,
- [JioStar Q1 FY26 Revenue Soars to ₹11,222 Crore on IPL & OTT Surge](https://customerengagement.net/indias-q1-2025-advertising-revenue-key-agencies-brands-and-conglomerates-2/): Discover how JioStar broke records in Q1 FY26 with ₹11,222 crore revenue, driven by IPL 2025 and OTT success. Learn about their market impact
- [India’s Q1 2025 Advertising Revenue: Key Agencies, Brands, and Conglomerates](https://customerengagement.net/indias-q1-2025-advertising-revenue-key-agencies-brands-and-conglomerates/): Explore India’s Q1 2025 advertising revenue insights—see how top agencies like GroupM and Dentsu performed, which brands led
- [Eveready Introduces India’s First Hybrid Torch Featuring Sonakshi Sinha](https://customerengagement.net/eveready-introduces-indias-first-hybrid-torch-featuring-sonakshi-sinha/): Eveready has launched India’s first hybrid torch with dual power options, featuring Sonakshi Sinha’s ‘Nikita Roy’ as part
- [Gurbaksh Singh to Lead Dentsu’s Innovation Lab in India](https://customerengagement.net/gurbaksh-singh-to-lead-dentsus-innovation-lab-in-india/): With a new lab in India, led by CCO & CIO South Asia, Gurbaksh Singh, to develop tech-driven,
- [Avinash Pandey Joins Laqshya Media Group as Director](https://customerengagement.net/avinash-pandey-joins-laqshya-media-group-as-director/): Laqshya Media Group appoints media veteran Avinash Pandey as Director. With 28+ years of experience, he brings strategic
- [Swiggy Instamart’s Latest Ad Turns Burglars into Unlikely Helpers](https://customerengagement.net/swiggy-instamarts-latest-ad-turns-burglars-into-unlikely-helpers/): Swiggy Instamart’s new campaign, conceptualised by Moonshot, uses humour and surprise to highlight the convenience of its quick
- [Paytm Money Appoints Sandiip Bharadwaj](https://customerengagement.net/paytm-money-appoints-sandiip-bharadwaj/): Sandiip Bharadwaj takes over as CEO of Paytm Money to drive innovation, expand product offerings, and strengthen its
- [Bright Brain Secures SEO Mandate for Yubi Group’s Fintech Arm, Accumn](https://customerengagement.net/bright-brain-secures-seo-mandate-for-yubi-groups-fintech-arm-accumn/): Bright Brain to drive SEO strategy for Accumn, Yubi Group’s digital credit decisioning platform, boosting visibility and lead
- [PROHED Wins Performance Marketing Mandate for McGraw Hill in India](https://customerengagement.net/prohed-wins-performance-marketing-mandate-for-mcgraw-hill-in-india/): PROHED secures the performance marketing mandate for McGraw Hill, aiming to enhance digital engagement with learners and educators
- [Ranbir Kapoor Stars in Gabit’s “One Ring, All the Experts” Campaign](https://customerengagement.net/ranbir-kapoor-stars-in-gabits-one-ring-all-the-experts-campaign/): Gabit has released a new ad film starring Ranbir Kapoor that shows how its smart ring can help
- [Dentsu Launches Innovation Lab in Mumbai](https://customerengagement.net/dentsu-launches-innovation-lab-in-mumbai/): Dentsu adds a new centre in Mumbai, India to its global network of innovation labs. This one will
- [Advertisers Level Up: How Brands Are Adapting to New Gaming Measurement Standards](https://customerengagement.net/advertisers-level-up-how-brands-are-adapting-to-new-gaming-measurement-standards/): As IAB rolls out its Gaming Measurement Framework, advertisers are revamping strategies to boost transparency, ROI, and trust
- [Kantar Report Reveals Indian Men Feel Misrepresented in Ads, Urges Brands to Rethink Masculinity](https://customerengagement.net/kantar-report-reveals-indian-men-feel-misrepresented-in-ads-urges-brands-to-rethink-masculinity/): A new study by Kantar, ASCI, and UN Women shows how Indian men feel like they aren’t being
- [Sandeep Mehrotra Steps Down as Head of Ad Sales at Sony Pictures Networks India](https://customerengagement.net/sandeep-mehrotra-steps-down-as-head-of-ad-sales-at-sony-pictures-networks-india/): Sandeep Mehrotra resigns as Head of Ad Sales at Sony Pictures Networks India, citing personal reasons. Gaurav Banerjee
- [Roch Dsouza Appointed Chief Strategy Officer at Signpost India](https://customerengagement.net/roch-dsouza-appointed-chief-strategy-officer-at-signpost-india/): Signpost India appoints seasoned marketing leader Roch Dsouza as Chief Strategy Officer to lead strategic growth and digital
- [Tuborg Appoints Lowe Lintas as Creative Agency in India](https://customerengagement.net/tuborg-appoints-lowe-lintas-as-creative-agency-in-india/): Tuborg has selected Lowe Lintas as its creative partner in India. The agency will drive integrated campaigns focused
- [Demystifying Brand Change with Dr. Mir Damoon Mir](https://customerengagement.net/demystifying-brand-change-with-dr-mir-damoon-mir/): At customerengagement.net (Initiative of ACEF), we believe in recognizing not just outstanding campaigns – but also meaningful knowledge
- [Google Unveils New AI Marketing Tools for Southeast Asia at Marketing Live 2025](https://customerengagement.net/google-unveils-new-ai-marketing-tools-for-southeast-asia-at-marketing-live-2025/): At Google Marketing Live 2025, Google introduced AI tools for creative, performance, and brand discovery, helping SEA marketers
- [Subhankar Sen Appointed Director (Marketing) at BPCL](https://customerengagement.net/subhankar-sen-appointed-director-marketing-at-bpcl/): BPCL promotes Subhankar Sen to Director (Marketing). With nearly 39 years at the company, Sen brings strategic leadership
- [Myntra Launches ‘It’s You 2.0’ Campaign to Celebrate Fashion-Led Transformation](https://customerengagement.net/myntra-launches-its-you-2-0-campaign-to-celebrate-fashion-led-transformation/): Myntra’s new campaign ‘It’s You 2.0’ features real-life stories of transformation powered by fashion, connecting with next-gen shoppers
- [Mother Sparsh Launches #RecreateRituals Campaign to Celebrate Traditional Baby Care](https://customerengagement.net/mother-sparsh-launches-recreaterituals-campaign-to-celebrate-traditional-baby-care/): Mother Sparsh’s #RecreateRituals campaign revives generational baby care rituals using modern, natural solutions with its Milky Soft Baby
- [Axis Bank, boAt & Mastercard Launch NFC Tap-and-Pay Smartwatch in India](https://customerengagement.net/axis-bank-boat-mastercard-launch-nfc-tap-and-pay-smartwatch-in-india/): Axis Bank, boAt, and Mastercard introduce Wave Fortune smartwatch with NFC tap-and-pay, enabling secure contactless payments up to
- [Mukesh Sharma Named CEO of Bright Outdoor Media to Lead 360° Marketing Expansion](https://customerengagement.net/mukesh-sharma-named-ceo-of-bright-outdoor-media-to-lead-360-marketing-expansion/): Bright Outdoor Media appoints Mukesh Sharma as CEO to lead its evolution into a full-service 360° marketing agency,
- [DIGIRovers to Drive Global Performance Marketing for Mudrex Across Google and Meta](https://customerengagement.net/digirovers-to-drive-global-performance-marketing-for-mudrex-across-google-and-meta/): Mudrex appoints DIGIRovers to lead global marketing campaigns across Google and Meta, targeting user acquisition and growth with
- [Sahil Siddiqui Joins Social Panga as EVP – Creative Strategy & Growth](https://customerengagement.net/sahil-siddiqui-joins-social-panga-as-evp-creative-strategy-growth/): Sahil Siddiqui has been appointed EVP – Creative Strategy & Growth at Social Panga, bringing two decades of
- [Isopure Appoints Rashmika Mandanna as First Indian Brand Ambassador](https://customerengagement.net/isopure-appoints-rashmika-mandanna-as-first-indian-brand-ambassador/): Isopure appoints Rashmika Mandanna as its first Indian brand ambassador, launching the “Everything You Need, Nothing You Don’t”
- [Magic Moments Unveils Vibrant Campaign Featuring Kriti Sanon with ‘Ishaara Samajh Le’](https://customerengagement.net/magic-moments-unveils-vibrant-campaign-featuring-kriti-sanon-with-ishaara-samajh-le/): Magic Moments has a new, colourful campaign with Kriti Sanon. The music video for “Ishaara Samajh Le” is
- [Subhojit Roy Joins Sony Pictures Networks India as Vice President - Ad Sales](https://customerengagement.net/subhojit-roy-joins-sony-pictures-networks-india-as-vice-president-ad-sales/): Sony Pictures Networks India appoints Subhojit Roy as Vice President – Ad Sales. With 20+ years of leadership
- [Shah Rukh Khan Brings the ‘Wow’ Factor to Sunfeast Wowzers' Latest Campaign](https://customerengagement.net/shah-rukh-khan-brings-the-wow-factor-to-sunfeast-wowzers-latest-campaign/): Sunfeast Wowzers launches a new campaign with Shah Rukh Khan, blending flavor and fun in every bite with
- [Starbucks and MOMS Show Off an Immersive 3D Display for Blonde Roast at Garuda Mall in Bengaluru](https://customerengagement.net/starbucks-and-moms-show-off-an-immersive-3d-display-for-blonde-roast-at-garuda-mall-in-bengaluru/): Starbucks teams up with MOMS to launch a 3D anamorphic billboard in Bengaluru’s Garuda Mall, promoting Blonde Roast
- [Gaurav Kadam Elevated to Associate Director at Publicis Global Delivery](https://customerengagement.net/gaurav-kadam-elevated-to-associate-director-at-publicis-global-delivery/): Gaurav Kadam has been promoted to Associate Director at Publicis Global Delivery. He will continue to have a
- [Rise of micro/nano creators Influencer collaboration and co creation of content for brands ](https://customerengagement.net/rise-of-micro-nano-creators-influencer-collaboration-and-co-creation-of-content-for-brands/): Influencer collaboration and co-creation involves brands partnering with regional micro/nano influencers not just for promotion, but for joint development of
- [Metro Wholesale Marks 22 Years with DVC Campaign by Intuitive Inc](https://customerengagement.net/metro-wholesale-marks-22-years-with-dvc-campaign-by-intuitive-inc/): To mark 22 years in India, Metro Wholesale partners with Intuitive Inc to roll out 3 DVCs for
- [Rohit Jangra Elevated to Senior Director - Integrated Planning at Dentsu](https://customerengagement.net/rohit-jangra-elevated-to-senior-director-integrated-planning-at-dentsu/): Rohit Jangra has been promoted to Senior Director, Integrated Planning at Dentsu after 8 years with the network,
- [Raj Vora Appointed Country Head at Rostrum Grand Ltd.](https://customerengagement.net/raj-vora-appointed-country-head-at-rostrum-grand-ltd/): Raj Vora joins Rostrum Grand Ltd as Country Head – India, bringing a decade of leadership experience in
- [Amruta Khanvilkar Joins Medimix as Brand Ambassador | Ayurvedic Skincare Campaign](https://customerengagement.net/amruta-khanvilkar-joins-medimix-as-brand-ambassador-ayurvedic-skincare-campaign/): Medimix appoints Amruta Khanvilkar as its new brand ambassador to drive regional connect and promote its Ayurvedic “SkinFit”
- [WPP Media Tops India’s Media Agency Market with $6.6 Billion in 2024 Billings](https://customerengagement.net/wpp-media-tops-indias-media-agency-market-with-6-6-billion-in-2024-billings/): WPP Media tops India’s 2024 media agency rankings with $6.6B in billings, driven by GroupM, Mindshare, and data-led
- [HP India Appoints Ayushmann Khurrana as Brand Face, Expanding Youth-Focused Strategy](https://customerengagement.net/hp-india-appoints-ayushmann-khurrana-as-brand-face-expanding-youth-focused-strategy/): HP India names Ayushmann Khurrana as brand face, joined by Aparshakti in a new campaign, to deepen youth
- [Jitender Kumar Joins Pine Labs as State Head](https://customerengagement.net/jitender-kumar-joins-pine-labs-as-state-head/): Pine Labs appoints Jitender Kumar as State Head. With 15+ years of experience at Kotak, HDFC, and Citi,
- [Havas Media Network Strengthens Leadership with Rohit Shaw as Senior VP](https://customerengagement.net/havas-media-network-strengthens-leadership-with-rohit-shaw-as-senior-vp/): Rohit Shaw joins Havas Media Network as Senior VP, bringing 15+ years of media leadership from BMEG, Dabur,
- [ITC Candyman Sourzzz Drops Season 2 of ‘Soury Not Sorry’ with Sumukhi Suresh, Celebrating Gen Z Boldness](https://customerengagement.net/itc-candyman-sourzzz-drops-season-2-of-soury-not-sorry-with-sumukhi-suresh-celebrating-gen-z-boldness/): Season 2 of “Soury Not Sorry,” starring Sumukhi Suresh, marks the return of ITC Candyman Sourzzz, a daring
- [JioStar Revives 'Kyunki Saas Bhi Kabhi Bahu Thi' to Spark Multigenerational Engagement](https://customerengagement.net/jiostar-revives-kyunki-saas-bhi-kabhi-bahu-thi-to-spark-multigenerational-engagement/): JioStar brings back Kyunki Saas Bhi Kabhi Bahu Thi as a flagship show that can be watched on
- [Shashank B V Joins iCubesWire as Business Director – South](https://customerengagement.net/shashank-b-v-joins-icubeswire-as-business-director-south/): Shashank B V joins iCubesWire as Business Director – South, bringing 20+ years of digital media and business
- [Abhishek Mathur Joins HDFC Bank as AVP – Integrated Media & Research](https://customerengagement.net/abhishek-mathur-joins-hdfc-bank-as-avp-integrated-media-research/): Abhishek Mathur has more than ten years of experience in media strategy, digital marketing, and brand planning. He
- [Himalaya Launches “Won’t Let You Fall” Campaign for Anti Hair Fall Shampoo Featuring Bhringaraja](https://customerengagement.net/himalaya-launches-wont-let-you-fall-campaign-for-anti-hair-fall-shampoo-featuring-bhringaraja/): The ‘Won’t Let You Fall’ campaign from Himalaya Wellness highlights Bhringaraja in its Anti Hair Fall Shampoo as
- [Zomato’s ‘Celebrating Effort’ Campaign Features SRK, Rahman, Bumrah & Mary Kom in a Powerful Tribute to Perseverance](https://customerengagement.net/zomatos-celebrating-effort-campaign-features-srk-rahman-bumrah-mary-kom-in-a-powerful-tribute-to-perseverance/): SRK, AR Rahman, Jasprit Bumrah, and Mary Kom are all featured in Zomato’s latest “Celebrating Effort” campaign. According
- [Nilkamal Sleep Taps Famous Innovations to Build Sleep-Focused Lifestyle Brand](https://customerengagement.net/nilkamal-sleep-taps-famous-innovations-to-build-sleep-focused-lifestyle-brand/): Nilkamal Sleep hires Famous Innovations as its creative agency to change the way people think about the brand
- [OML Entertainment appoints Devarshi Shah as Chief Growth Officer](https://customerengagement.net/oml-entertainment-appoints-devarshi-shah-as-chief-growth-officer/): OML Entertainment has named Devarshi Shah as its Chief Growth Officer. He has been with the company for
- [Wipro Consumer Care and Lighting (WCCL) Names Kumar Chander as New CEO](https://customerengagement.net/wipro-consumer-care-and-lighting-wccl-names-kumar-chander-as-new-ceo/): Kumar Chander will be the new CEO of Wipro Consumer Care and Lighting (WCCL) starting on February 1,
- [R. Doraiswamy Appointed CEO & MD of LIC for a Three-Year Term](https://customerengagement.net/r-doraiswamy-appointed-ceo-md-of-lic-for-a-three-year-term/): R. Doraiswamy, a 39-year LIC veteran, takes over as CEO & MD of LIC effective July 14, 2025.
- [Rituraj Dasgupta Elevated to General Manager & Head – Brand Solutions at ABP Network](https://customerengagement.net/rituraj-dasgupta-elevated-to-general-manager-head-brand-solutions-at-abp-network/): ABP Network has made Rituraj Dasgupta the General Manager and Head of Brand Solutions. He has been with
- [During the ICC World Test Championship 2025 final, the number of TV ads dropped by 75%.](https://customerengagement.net/during-the-icc-world-test-championship-2025-final-the-number-of-tv-ads-dropped-by-75/): TV ad volumes fell 75% during the ICC World Test Championship Final 2025. India’s absence, waning advertiser interest
- [Namrata Aswani Setty is now the Director of Marketing and PR at MiQ India.](https://customerengagement.net/namrata-aswani-setty-is-now-the-director-of-marketing-and-pr-at-miq-india/): Namrata Aswani Setty has worked in public relations and integrated marketing for more than 17 years. She is
- [Lotto Sport Steps into India with Agilitas Sports, Eyes ₹1,000 Crore Milestone](https://customerengagement.net/lotto-sport-steps-into-india-with-agilitas-sports-eyes-%e2%82%b91000-crore-milestone/): Through Agilitas Sports, Lotto Sport makes a daring comeback into India with the goal of developing a ₹1,000
- [Maanesh Vasudeo Joins Social Beat as Chief Business Officer](https://customerengagement.net/maanesh-vasudeo-joins-social-beat-as-chief-business-officer/): Maanesh Vasudeo is named Chief Business Officer of Social Beat. He brings extensive knowledge of media, technology, and
- [Viral Today, Viable Tomorrow? The Business Behind Dolly Chaiwala’s Chai Empire](https://customerengagement.net/viral-today-viable-tomorrow-the-business-behind-dolly-chaiwalas-chai-empire/): Dolly Chaiwala now has cart stalls, stores, and flagship cafés all over India. He started out by serving
- [Vivek Nair Joins Monks as Director – Media Strategy & Planning](https://customerengagement.net/vivek-nair-joins-monks-as-director-media-strategy-planning/): Vivek Nair joins Monks as Director – Media Strategy & Planning. Former Performics.Convonix leader brings expertise in performance
- [Navin Khemka Takes Over as President, Client Solutions at WPP Media, South Asia](https://customerengagement.net/navin-khemka-takes-over-as-president-client-solutions-at-wpp-media-south-asia/): Navin Khemka is appointed President, Client Solutions, South Asia by WPP Media. The former CEO of EssenceMediacom will
- [Gaurav Jain is now the Head of Revenue for InMobi Advertising in APAC.](https://customerengagement.net/gaurav-jain-is-now-the-head-of-revenue-for-inmobi-advertising-in-apac/): Gaurav Jain is now the Head of Revenue for APAC at InMobi Advertising. Before that, he was the
- [Continental Coffee's Eye-Catching Billboard Campaign Takes Over Kolkata](https://customerengagement.net/continental-coffees-eye-catching-billboard-campaign-takes-over-kolkata/): Platinum Outdoor’s bold billboard campaign for Continental Coffee grabs attention all over Kolkata and strengthens the brand’s strong
- [Hashtag Orange Awarded Digital Marketing Mandate for Aparna Venster and Okotech](https://customerengagement.net/hashtag-orange-digital-mandate-aparna-venster-okotech/): Hashtag Orange partners with Aparna Venster and Okotech to implement integrated digital marketing strategies including SEO, social media,
- [Solitario Diamonds and YAAP Digital Collaborate for Brand and Packaging Refresh](https://customerengagement.net/solitario-diamonds-yaap-digital-brand-packaging-refresh/): Solitario Diamonds teams up with YAAP Digital to revamp its brand and packaging, reinforcing its position as a
- [SuperGaming Raises $15M Series B Funding Led by Skycatcher and Steadview Capital to Fuel Global Expansion](https://customerengagement.net/supergaming-series-b-funding-2025/): SuperGaming secures $15M in Series B funding to accelerate Indus Battle Royale’s international rollout and expand its cloud
- [Manav Parekh Appointed EVP Creative at Only Much Louder ](https://customerengagement.net/manav-parekh-appointed-evp-creative-only-much-louder/): Only Much Louder promotes Manav Parekh as EVP Creative, leveraging his 17+ years of experience to lead creative
- [NODWIN Gaming Extends Ticketing Partnership with District by Zomato for Comic Con, NH7, DreamHack](https://customerengagement.net/nodwin-gaming-district-zomato-ticketing-partnership/): NODWIN Gaming and District by Zomato have worked together again, this time for another year of ticketing. This
- [FanCode Secures Exclusive Rights to FIBA Asia Cup 2025 in India](https://customerengagement.net/fancode-fiba-asia-cup-2025-india/): FanCode secures exclusive TV and digital rights for the FIBA Asia Cup 2025, offering live streaming of India’s
- [JCDecaux & VIOOH Launch Programmatic DOOH at Bengaluru Airport](https://customerengagement.net/jcdecaux-programmatic-dooh-bengaluru-airpor/): JCDecaux India and VIOOH introduce programmatic DOOH advertising at Bengaluru’s Kempegowda International Airport, offering brands precise, data-driven campaigns
- [Ranbir Kapoor Invests in Prozo to Accelerate Supply Chain Innovation](https://customerengagement.net/ranbir-kapoor-invests-prozo-supply-chain-india/): Ranbir Kapoor invests in Prozo, a tech-driven supply chain platform in India, accelerating scalable logistics innovation and e-commerce
- [GOBOULT Rebrands: Premium Wearables & Global Expansion Ahead](https://customerengagement.net/goboult-premium-wearables-rebrand/): GOBOULT, formerly Boult, rebrands with a focus on premium wearables, tech innovation, and global expansion. The Indian brand
- [CustomerEngagement.net Partners with ACEF to Power the Social Media Excellence Awards 2025](https://customerengagement.net/acef-social-media-excellence-awards-2025/): CustomerEngagement.net is the Digital & Online Media Partner for ACEF Social Media Excellence Awards 2025, Mumbai. Explore nomination
- [Arjun Singh Leads Domino’s India Marketing: New DGM at Jubilant FoodWorks](https://customerengagement.net/arjun-singh-dgm-dominos-jubilant-foodwork/): Arjun Singh promoted to Deputy General Manager – Brand Marketing at Jubilant FoodWorks Ltd., driving innovative campaigns for
- [21N78E Strengthens Digital Offerings with Postcard Media Acquisition](https://customerengagement.net/21n78e-acquires-postcard-media-india/): 21N78E acquires Postcard Media, merging ecosystem-led strategy with creative digital marketing to offer integrated brand solutions in India.
- [WPP Media Names Sairam Ranganathan Head of Commerce India](https://customerengagement.net/wpp-media-sairam-ranganathan-commerce-india/): WPP Media appoints Sairam Ranganathan as Head of Commerce India, reinforcing its digital and e-commerce leadership in the
- [How Content AI is Transforming Content Marketing Workflows in 2025](https://customerengagement.net/content-ai-transforming-content-marketing-workflows-2025/): Explore the transformative impact of Content AI on content marketing workflows in 2025, including faster creation, hyper-personalization, consistency,
- [Medimix Launches Regional TVC with Stars Amruta Khanvilkar and Kinjal Rajpriya](https://customerengagement.net/medimix-ayurvedic-tradition-modern-skincare/): Explore how Medimix combines centuries-old Ayurvedic wisdom with modern skincare solutions across soaps, handwashes, bodywashes, and facewashes, promoting
- [Debdatta Bajpai Joins Monks as Group Creative Director](https://customerengagement.net/debdatta-bajpai-joins-monks-group-creative-director/): Debdatta Bajpai, a seasoned creative leader, joins Monks as Group Creative Director in Bangalore, bringing over 15 years
- [Gaurav Banerjee Appointed Chairman of BARC India to Lead Audience Measurement Innovation](https://customerengagement.net/gaurav-banerjee-appointed-chairman-barc-india-2025/): Gaurav Banerjee, CEO of Sony Pictures Networks India, takes charge as Chairman of BARC India, driving data-driven audience
- [Wendy’s India Celebrates 5th Anniversary with Bold Campaigns and First-Ever QSR Party Bus](https://customerengagement.net/wendys-india-5th-anniversary-campaign-qsr-party-bus/): Wendy’s India is celebrating its fifth anniversary with a month-long, high-energy campaign that perfectly fits the brand’s sassy,
- [Ratheesh MS Joins Starcom as Vice President](https://customerengagement.net/ratheesh-ms-vice-president-media-starcom-india/): Starcom appoints Ratheesh MS as Vice President, bringing over 20 years of media leadership experience to accelerate innovation
- [Kosal Malladi Joins Mindshare Fulcrum as Digital Head](https://customerengagement.net/kosal-malladi-mindshare-fulcrum-digital-head/): Mindshare Fulcrum appoints digital marketing veteran Kosal Malladi as Digital Head, leveraging his 15 years of expertise in
- [OML Launches MO: A Bold New Creative Agency Redefining Brand Storytelling](https://customerengagement.net/oml-launches-mo-creative-agency-india/): Discover how OML’s new agency, MO, is transforming India’s advertising scene with fearless creativity, vibrant storytelling, and innovative
- [Laxmipati Sarees Onboards Rashmika Mandanna as Brand Ambassador for Nationwide Campaign](https://customerengagement.net/laxmipati-sarees-rashmika-mandanna-brand-ambassador/): Laxmipati Sarees partners with Rashmika Mandanna, launching a vibrant nationwide campaign that highlights tradition, elegance, and modern Indian
- [Brand Loyalty in Experiential and Shopper Marketing](https://customerengagement.net/brand-loyalty-experiential-shopper-marketing/): In today’s hyper-competitive landscape, particularly within Experiential and Shopper Marketing, brand loyalty no longer hinges solely on the
- [TBWA\Sri Lanka and Maliban Launch ‘HumaniTill’ to Drive Purpose-Led Giving and Transform Lives](https://customerengagement.net/tbwa-sri-lanka-maliban-humanitill-purpose-led-giving/): Discover how TBWA\Sri Lanka and Maliban’s ‘HumaniTill’ campaign uses innovative prosthetic installations to inspire charitable giving, raising awareness
- [Sudathi Appoints Mouni Roy as Brand Ambassador to Drive Saree Market Growth](https://customerengagement.net/sudathi-mouni-roy-brand-ambassador-saree-brand-india/): Sudathi, a leading direct-to-consumer saree brand, partners with actress Mouni Roy for key campaigns like #TyoharWaliSaree and #ShaadiSabkiHai,
- [Freshworks Appoints Venkat Venkataraman as VP of Product - AI Platform and Strategy](https://customerengagement.net/freshworks-venkat-venkataraman-vp-product-ai-strategy/): Freshworks, a global leader in customer engagement software, has made a big step forward in its AI strategy
- [Abhijit Sengupta Joins OOH Capital as Partner](https://customerengagement.net/abhiit-sengupta-joins-ooh-capital-partner/): Abhijit Sengupta’s partnership with OOH Capital is set to revolutionize the Indian Out-of-Home advertising sector with data-driven and
- [Saatvik Green Energy Launches Solar Campaign with Kartik Aaryan | Promoting Solar Adoption in India](https://customerengagement.net/saatvik-green-energy-kartik-aaryan-solar-campaign/): Discover how Saatvik Green Energy teams up with Kartik Aaryan to promote solar energy adoption across India through
- [Assembly Appoints Alap Ghosh as India CEO](https://customerengagement.net/assembly-india-ceo-alap-ghosh/): Alap Ghosh will be the first CEO of Assembly in India. Assembly is a global omnichannel media agency
- [BigTrunk Communications Wins Soframycin Digital Mandate - Digital Transformation in Healthcare](https://customerengagement.net/digital-strategy-soframycin-bigtrunk/): BigTrunk Communications has been given the job of doing digital marketing for Soframycin, a heritage antiseptic brand owned
- [Vedang Vikas Chavan Named iQOO Chief Gaming Officer in India’s Biggest CGO Hunt](https://customerengagement.net/iqoo-appoints-vedang-vikas-chavan-chief-gaming-officer-prize/): Vedang Vikas Chavan has been named the new Chief Gaming Officer (CGO) for iQOO, a well-known brand of
- [Ishaan Khatter Powers Park Avenue’s New Amazon Woods Deodorant Campaign](https://customerengagement.net/park-avenue-amazon-woods-deodorant-launch/): Park Avenue, a well-known brand from Godrej Consumer Products Ltd., has launched its latest deodorant variant, Amazon Woods, accompanied
- [Phillips Machine Tools Promotes Nikhil Modi to Vice President – Strategic Marketing](https://customerengagement.net/nikhil-modi-vice-president-strategic-marketing-phillips-machine-tools/): Nikhil Modi rises to Vice President – Strategic Marketing at Phillips Machine Tools, leading global marketing strategies to
- [Rammohan Sundaram Resigns as President at DDB Mudra, Launches Health Super App Startup](https://customerengagement.net/ddb-mudra-president-rammohan-sundaram-exit-health-tech-venture/): After six years with DDB Mudra Group, Rammohan Sundaram has stepped down as President of Integrated Media. His
- [Emami Unveils New Corporate Identity to Mark 50 Years](https://customerengagement.net/emami-new-corporate-identity-50th-anniversary/): To mark its 50th anniversary, Emami, one of India’s biggest FMCG companies, has released a new corporate brand
- [Ajit Varghese Appointed Partner & Group CEO at Madison Media & OOH](https://customerengagement.net/ajit-varghese-appointed-partner-group-ceo-madison-media-ooh/): Ajit Varghese has been named Partner and Group CEO of Madison Media & OOH. This is a big
- [Dentsu and iProspect Win Pan-European BMW Group Media Mandate for 2026](https://customerengagement.net/dentsu-iprospect-bmw-group-europe-media-mandate/): Dentsu has won a big pan-European media account with BMW Group. iProspect will be the main media partner
- [Sunfeast Marie Light and Jyotika Inspire Couples to Celebrate Equality with Shared Nameplates](https://customerengagement.net/sunfeast-marie-light-jyotika-equality-shared-nameplates/): Sunfeast Marie Light, a popular biscuit brand, has teamed up with famous actress Jyotika for a touching campaign
- [Audi F1 Team and Revolut Announce Title Partnership for 2026 FIA Formula One Season](https://customerengagement.net/audi-f1-team-revolut-title-partnership-2026/): Discover the landmark partnership between Audi F1 Team and fintech leader Revolut, becoming the title partner from the
- [MS Dhoni Joins ACKO as Investor and Brand Ambassador to Revolutionize Insurance in India](https://customerengagement.net/ms-dhoni-joins-acko-investor-brand-ambassador/): MS Dhoni, Captain of the Indian cricket team and is one of the most trusted public figures in
- [Schbang Wins Performance Marketing Mandate for Pyng with AI-Driven Campaign](https://customerengagement.net/schbang-wins-pyng-performance-marketing-ai-campaign/): Schbang secures the performance marketing mandate for Pyng, launching an AI-driven campaign with Google Veo 3. Discover how
- [AdLift Wins SEO and Content Marketing Mandate for Orient Bell Tiles](https://customerengagement.net/adlift-wins-seo-content-marketing-orient-bell-tiles/): AdLift, a global digital marketing agency known for its cutting-edge strategies, has been given the job of handling
- [Havas Creative India Appoints Tina Mansukhani Garg as President ](https://customerengagement.net/havas-creative-india-appoints-tina-mansukhani-garg-president/): Havas Creative India has named Tina Mansukhani Garg as its new President. This is a big strategic move
- [Crayons Advertising Enters Professional Cricket with New Delhi Tigers Acquisition in DPLT20 Season 2](https://customerengagement.net/crayons-advertising-new-delhi-tigers-dplt20-acquisition/): Crayons Advertising has officially joined the world of professional cricket by buying the New Delhi Tigers franchise for
- [Media Maniacs Group Appoints Richa Kapoor as Brand Strategy Mentor to Boost Digital-First Strategy](https://customerengagement.net/media-maniacs-group-appoints-richa-kapoor-brand-strategy-mentor/): By hiring Richa Kapoor as its new Brand Strategy Mentor, Media Maniacs Group has made a big step
- [Mohini Singh Elevated to Director of E-commerce at WPP Media](https://customerengagement.net/mohini-singh-director-ecommerce-wpp-media/): WPP Media has officially made Mohini Singh the Director of E-commerce because of her knowledge and leadership in
- [BBC Studios Partners with Mediascope to Boost Ad Reach in India](https://customerengagement.net/media-partnership-bbc-studios-mediascope/): BBC Studios has partnered with Mediascope to expand its advertising reach in India, opening up exciting opportunities for
- [Terence D’Souza Appointed Chief Creative Consultant at Syntrania LLP](https://customerengagement.net/terence-dsouza-syntrania-chief-creative-consultant/): Syntrania LLP recently appointed Terence D’Souza as Chief Creative Consultant, bringing nearly 15 years of expertise in BFSI marketing, brand
- [Sonal Choithani Appointed Chief Brand & Communications Officer at Vedanta Group](https://customerengagement.net/sonal-choithani-vedanta-chief-brand-officer/): Vedanta Group has appointed Sonal Choithani as its new Group Chief Brand & Communications Officer, bringing over 20 years of
- [Vargab Bakshi Joins GoKwik as Chief Growth Officer](https://customerengagement.net/vargab-bakshi-gokwik-chief-growth-officer/): Vargab Bakshi appointed Chief Growth Officer at GoKwik, leading global growth and product innovation for India’s top D2C
- [BIG FM Relaunches Its Out-of-Home Advertising Vertical as BIG OOH: A New Era for Outdoor Marketing](https://customerengagement.net/big-fm-big-ooh-relaunch/): BIG FM rebrands its out-of-home advertising vertical to BIG OOH, offering integrated, data-driven OOH solutions across 120+ Indian
- [Vidya Balan Becomes Face of Vasmol Henna Crème Hair Colour 2025](https://customerengagement.net/vidya-balan-vasmol-henna-creme-hair-colour/): Vasmol ropes in Vidya Balan as ambassador for Henna Crème Hair Colour, blending tradition with modern, safe, no-ammonia
- [Flipkart Opens ₹500 Crore Media Mandate Pitch, Top Agencies Compete in 2025](https://customerengagement.net/flipkart-500-crore-media-mandate-pitch-2025/): Flipkart’s ₹500 crore media mandate for 2025 is up for pitch, attracting India’s top media agencies to plan
- [Swiggy Wiggy 2025: India’s Delivery Partner Talent Hunt Returns](https://customerengagement.net/swiggy-wiggy-2025-talent-hunt/): Swiggy has launched the third edition of Swiggy Wiggy 2025 , a unique talent discovery initiative inviting delivery partners
- [Lloyd Launches India’s First AI-Powered Sales Agent with WPP Media & Silverpush](https://customerengagement.net/lloyd-ai-sales-agent-wpp-silverpush/): Lloyd, in collaboration with WPP Media and Silverpush, has launched India’s first AI-powered sales agent campaign, revolutionizing online consumer engagement.
- [Tonic Worldwide Wins Digital Mandate for Monarch Legacy Edition](https://customerengagement.net/tonic-worldwide-monarch-legacy-edition-digital-mandate/): Tonic Worldwide to lead digital marketing for Monarch Legacy Edition, crafting luxury brandy’s online presence with storytelling and
- [Warner Bros. Discovery Announces Split, Names Warner Bros. & Discovery Global](https://customerengagement.net/warner-bros-discovery-warner-bros-discovery-global/): Warner Bros. Discovery has announced a strategic corporate split planned for mid-2026, unveiling two distinct businesses: Warner Bros., managing
- [Deepak Mann Appointed National Strategy Head at PHD Media India](https://customerengagement.net/deepak-mann-phd-media-national-strategy-head/): PHD Media India has appointed Deepak Mann as its new National Strategy Head, bringing over two decades of marketing effectiveness
- [Banijay Asia & CAN Launch Creator-Led Content & IP Engine in India](https://customerengagement.net/banijay-asia-can-creator-led-content-india/): Banijay Asia and Collective Artists Network (CAN) have joined forces to launch a pioneering creator-led content and IP engine in
- [Khatija Lokhandwala Joins Fireside Ventures as Head of Marketing](https://customerengagement.net/khatija-lokhandwala-fireside-ventures-marketing/): Fireside Ventures has appointed Khatija Lokhandwala as its new Head of Marketing, marking a strategic move to amplify brand innovation
- [Fixderma’s Real Glow Campaign with Neeraj Chopra: Glow Like a Champion](https://customerengagement.net/fixderma-real-glow-campaign-neeraj-chopra/): Fixderma’s Real Glow campaign with Olympic champion Neeraj Chopra shines a spotlight on science-backed skincare for athletes and
- [Kyunki Saas Bhi Kabhi Bahu Thi Reboot on JioStar: 8 Sponsors Sign On for July 29 Launch](https://customerengagement.net/kyunki-saas-bhi-kabhi-bahu-thi-reboot-sponsors-2025/): The much-awaited return of Kyunki Saas Bhi Kabhi Bahu Thi is making waves and not just among Indian
- [Kritika Agarwal Promoted to Deputy GM - Brand Marketing at Domino’s India (Jubilant FoodWorks)](https://customerengagement.net/dominos-deputy-gm-brand-marketing/): Kritika Agarwal’s promotion to Deputy General Manager – Brand Marketing at Domino’s India (Jubilant FoodWorks) marks a significant
- [Dyson Launches ‘The Difference is Dyson’ Campaign with Deepika Padukone](https://customerengagement.net/dyson-the-difference-is-dyson-campaign-india/): Dyson’s latest campaign, “The Difference is Dyson,” featuring Deepika Padukone, highlights cutting-edge hair styling technology designed specifically for Indian hair.
- [CaratLane Rakhi 2025 Campaign: Ayush Mehra & Yashaswini Dayama Celebrate Sibling Bonds](https://customerengagement.net/caratlane-ayush-yashaswini-rakhi-ad/): CaratLane’s Rakhi 2025 campaign featuring Ayush Mehra and Yashaswini Dayama brings a wave of fresh, relatable storytelling to
- [Manish Tiwary to Take Over as Nestle India MD August 2025](https://customerengagement.net/manish-tiwary-nestle-india-md/): Starting on August 1, 2025, Manish Tiwary will officially take over as Managing Director and Chairman of Nestle
- [Bigg Boss 19 Unveils Colorful New Logo Ahead of August Premiere](https://customerengagement.net/bigg-boss-19-new-logo-2025/): Bigg Boss 19’s new logo was unveiled this July, showcasing a burst of color and hinting at major
- [Vim’s Swachh Survekshan Campaign: Celebrating India’s Cleanest Cities](https://customerengagement.net/vim-swachh-survekshan-cleaner-campaign/): India has made cleanliness a higher priority in recent years thanks to programs like the Swachh Bharat Mission
- [Anubhav Malhotra Promoted to VP & Business Head at Canvas Worldwide India](https://customerengagement.net/anubhav-malhotra-promotion-vp-business-head-canvas-india/): Anubhav Malhotra‘s promotion to Vice President and Business Head at Canvas Worldwide India was a big step forward
- [ITV Network Introduces NewsX World, a Game-Changing OTT News Platform for Connected TV Viewers](https://customerengagement.net/newsx-world-launch-india-ctv-news-app/): ITV Network has launched NewsX World, India’s first aggregated multi-channel news OTT application designed exclusively for Connected TVs (CTV).
- [Divya Dixit Appointed CEO of Recz](https://customerengagement.net/divya-dixit-ceo-recz-appointment/): Divya Dixit, a successful business and marketing leader, has been named the new Chief Executive Officer of Recz.
- [McDonald’s Protein Plus Burgers Launch on Swiggy - High Protein, Plant-Based Innovation in India](https://customerengagement.net/mcdonalds-protein-plus-burger-swiggy-exclusive/): Swiggy and McDonald’s India (West & South) have launched the exclusive McDonald’s Protein Plus Burgers range, available only on the
- [NODWIN Gaming & Sony LIV Stream Esports World Cup 2025 – Watch BGMI, Chess, Tekken Live in India](https://customerengagement.net/nodwin-gaming-sony-liv-esports-world-cup-2025-streaming/): NODWIN Gaming and Sony LIV have teamed up to stream some matches from the Esports World Cup (EWC)
- [Mars Pedigree & Whiskas Campaign Highlights Science-Based Pet Feeding | BBDO India](https://customerengagement.net/mars-pedigree-whiskas-science-based-pet-feeding-campaign/): Mars has released new ads for its Pedigree and Whiskas brands that were created by BBDO India and
- [How did Ekta Kapoor clarify her relationship with ALTT after the ban](https://customerengagement.net/ekta-kapoor-clarifies-altt-ott-ban/): Following the recent ban on 25 OTT platforms by the Indian government, including ALTT (formerly ALTBalaji), Ekta Kapoor
- [Nachiket Deole Joins AdOnMo as Senior Vice President of Sales](https://customerengagement.net/nachiket-deole-senior-vice-president-sales-adonmo/): AdOnMo has hired Nachiket Deole as Senior Vice President of Sales. This is a big step up in
- [Pepe Jeans India Appoints Rakesh Jallipally as CEO](https://customerengagement.net/pepe-jeans-india-rakesh-jallipally-ceo-appointment-2025/): With the hiring of Rakesh Jallipally as Chief Executive Officer, Pepe Jeans London has entered a new phase
- [Karan Kapoor Promoted to General Manager  -Marketing & Services at Asian Paints](https://customerengagement.net/karan-kapoor-promoted-general-manager-marketing-services-asian-paints/): Karan’s most recent milestone his promotion to General Manager – Marketing and Services at Asian Paints marks the culmination
- [Meta Rolls Out New Instagram Safety Features for Teens & Kids (2025 Update)](https://customerengagement.net/meta-instagram-2025-teen-child-safety-features/): Meta has recently added a lot of new safety features to Instagram to better protect teens and child-focused
- [MasterChow’s ‘Simple se Sexy’ Campaign: Chilli Oil Becomes a Kitchen Essential](https://customerengagement.net/masterchow-simple-se-sexy-chilli-oil-campaign/): MasterChow, one of India’s top ready-to-cook Asian brands, has launched the highly anticipated “Khaana Banao Simple se Sexy”
- [MY FM Sur Salute: A Unique Musical Tribute Honoring Indian Soldiers – Tiranga Tour & Patriotic Stories](https://customerengagement.net/my-fm-sur-salute-patriotic-music-tribute-indian-armed-forces/): MY FM, the radio arm of the well-known Dainik Bhaskar group, has started an amazing journey to honour
- [WPP OpenDoor Launches Innovative AI Campaigns to Personalize Prime Video Experience](https://customerengagement.net/prime-video-wpp-opendoor-ai-content-discovery-personalized-ads/): The partnership between Prime Video and WPP OpenDoor is a big step forward in how streaming content is
- [Send Rakhi & Gifts with FNP - Delivery to 450+ Cities & 100+ Countries On Time | Rakhi Campaign](https://customerengagement.net/fnp-rakhi-delivery-campaign-india-international-2025/): FNP’s Rakhi campaign centers on the sentiment that the festival of Raksha Bandhan symbolizing the lifelong bond between
- [How Generative AI is Transforming Content Creation in 2025](https://customerengagement.net/impact-generative-ai-content-creation/): The impact of generative AI on content creation in 2025 is reshaping how brands communicate, market, and engage
- [Parag Murudkar Appointed Marketing Head – NBFC at Aditya Birla Capital](https://customerengagement.net/parag-murudkar-marketing-head-nbfc-aditya-birla-capital/): Aditya Birla Capital announces Parag Murudkar as Marketing Head – NBFC, bringing 18+ years of expertise in digital
- [Upali Nag Kumar Appointed President - Strategy, South Asia at WPP Media](https://customerengagement.net/upali-nag-kumar-president-strategy-wpp-media-south-asia/): WPP Media appoints Upali Nag Kumar as President – Strategy for South Asia. Bringing 20+ years of expertise
- [Eli Lilly’s ‘We Know Now’: Transforming Obesity Awareness in India](https://customerengagement.net/eli-lilly-we-know-now-obesity-awareness-campaign/): The first integrated awareness campaign from Eli Lilly and Company (India) is called “We Know Now.” Its goal
- [BigBasket’s New Campaign: Karisma & Kareena Kapoor Endorse 10-Minute Grocery Delivery](https://customerengagement.net/bigbasket-karisma-kareena-kapoor-campaign/): BigBasket, one of India’s best online grocery stores, just started a new and exciting ad campaign with Bollywood’s
- [Percol Coffee's Immersive Launch: Platinum Outdoor’s Digital-First OOH Masterpiece](https://customerengagement.net/percol-india-digital-ooh-launch-campaign-platinum-outdoor/): The launch of Percol, the famous UK coffee brand in India was more than just bringing in good
- [MuscleBlaze, Larry Wheels, and Garuda Ram Deliver a Blockbuster Fitness Campaign in India](https://customerengagement.net/muscleblaze-larry-wheels-garuda-ram-blockbuster-campaign-india/): Adsto Mediahouse is the company that made the MuscleBlaze x Larry Wheels ft. Garuda Ram campaign. They came
- [Anand Ramanathan Appointed as Asia Pacific Retail & Consumer Products Sector Leader at Deloitte](https://customerengagement.net/anand-ramanathan-deloitte-asia-pacific-retail-consumer-leader/): Deloitte names Anand Ramanathan as the new Retail & Consumer Products Sector Leader for Asia Pacific. With 25+
- [Laurent Ezekiel Leaves WPP to Rejoin Publicis Groupe, Marking Major Industry Move](https://customerengagement.net/laurent-ezekiel-wpp-departure-publicis-groupe-industry-shift/): Laurent Ezekiel, WPP’s former CMO and CEO of OpenX, has left the British agency group to rejoin Publicis
- [Why Zepto’s Creative OOH Billboard Campaign Is Winning Hearts and Minds](https://customerengagement.net/zepto-creative-ooh-billboard-campaign-india-marketing-success/): Discover how Zepto’s witty and culturally relatable OOH billboard campaign uses humor and everyday insights to engage urban
- [Saatchi & Saatchi India Launches High-Octane Campaign for Hero MotoCorp’s Hero Xtreme 250R](https://customerengagement.net/hero-xtreme-250r-campaign-saatchi-saatchi-india-hero-motocorp/): Explore the dynamic new campaign by Saatchi & Saatchi India for Hero MotoCorp’s Hero Xtreme 250R, showcasing the
- [What Inspired KitKat to Partner with Spotify for This Innovative Campaign](https://customerengagement.net/kitkat-spotify-partnership-innovative-music-campaign/): Discover the inspiration behind KitKat’s innovative partnership with Spotify, designed to engage young music lovers by connecting the
- [Aashish Midha Returns to Hero MotoCorp as Head of Marketing to Drive Global Brand and Digital Transformation](https://customerengagement.net/aashish-midha-head-of-marketing-hero-motocorp/): Aashish Midha, with extensive global marketing and leadership experience, re-joins Hero MotoCorp as Head of Marketing. He will
- [Truecaller Appoints Saraswati Agarwal as Regional Sales Head for MEA Ad Solutions](https://customerengagement.net/truecaller-saraswati-agarwal-appointment-mea-ad-solutions/): Truecaller appoints Saraswati Agarwal as Regional Sales Head for Ad Solutions in the Middle East and Africa. Discover
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- [Coca-Cola India Foundation's Maidaan Saaf Launches Used PET Bottle-Free Initiative at Puri Rath Yatra](https://customerengagement.net/coca-cola-india-foundation-maidaan-saaf-used-pet-bottle-free-initiative-puri-rath-yatra/): Discover how the Coca-Cola India Foundation’s Anandana, through its Maidaan Saaf campaign, is leading sustainable change with the
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- [Cheil India Launches AI-Powered ‘India! Go Hi-FAI’ Campaign for Samsung Galaxy F36 5G](https://customerengagement.net/cheil-india-launches-samsung-galaxy-f36-5g-ai-powered-campaign/): Cheil India rolls out dynamic campaign for Samsung Galaxy F36 5G featuring AI innovations, targeting Gen Z with
- [IHH Healthcare Unveils New Brand Identity to Drive Integrated, Patient-Centered Care](https://customerengagement.net/ihh-healthcare-launches-new-brand-identity-2025/): IHH Healthcare launches a bold new brand identity to unify its global network, emphasizing innovation, partnerships, and expansion
- [RCB Launches ‘RCB Cares’ Initiative to Honor Fans After Parade Tragedy](https://customerengagement.net/rcb-launches-rcb-cares-after-parade-tragedy/): Royal Challengers Bangalore (RCB) launches ‘RCB Cares’ to support and honor fans affected by the parade tragedy, reaffirming
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- [Amul Onam 2025 Campaign: Ee Onam On Aavatte Celebration](https://customerengagement.net/amul-onam-2025-ee-onam-on-aavatte-campaign/): Amul celebrates Onam 2025 with “Ee Onam On Aavatte” campaign featuring vibrant cultural themes and a viral dance,
- [Mayoori Kango Returns as CEO of Publicis Global Delivery](https://customerengagement.net/mayoori-kango-publicis-global-delivery-ceo/): Mayoori Kango, former Bollywood actress and ex-Google executive, rejoins Publicis Groupe as CEO of Publicis Global Delivery, leading
- [JBL Launches New Audio Range with Festive Season Campaign 2025](https://customerengagement.net/jbl-new-audio-range-festive-campaign/): JBL unveils next-gen audio range and festive cultural campaign, featuring immersive soundbars and innovative audio tech for celebrations
- [Deepali Saini named Global Chief Experience Design Officer at Havas CX](https://customerengagement.net/deepali-saini-global-chief-experience-design-officer-havas-cx/): Deepali Saini, CEO of Think Design, appointed Global Chief Experience Design Officer of Havas CX, leading experience design
- [Efficacy Worldwide announces key senior leadership appointments](https://customerengagement.net/efficacy-worldwide-senior-leadership-appointments/): Efficacy Worldwide appoints Somnath Sarkarr, Prajesh Dutta, and Raj Choudhary to senior leadership roles, strengthening its presence in
- [Divyanshu Singh Elevated to CEO of JSW Sports](https://customerengagement.net/divyanshu-singh-ceo-jsw-sports/): Divyanshu Singh takes over as CEO of JSW Sports, bringing extensive sports and business experience to lead the
- [WPP Media Appoints Veena Joji as Chief People Officer, South Asia](https://customerengagement.net/wpp-media-appoints-veena-joji-chief-people-officer-south-asia/): WPP Media names Veena Joji as Chief People Officer, South Asia, to lead HR strategy, talent growth, and
- [Neel Gawde Appointed Chief Business Officer at Schbang](https://customerengagement.net/neel-gawde-appointed-chief-business-officer-schbang/): Schbang appoints Neel Gawde as Chief Business Officer, recognizing his decade-long expertise in business development and digital marketing
- [Lowe Lintas Appoints Shantanu Sapre as Chief Business Officer](https://customerengagement.net/lowe-lintas-shantanu-sapre-chief-business-officer/): Lowe Lintas has named industry veteran Shantanu Sapre as Chief Business Officer, bringing his decades-long expertise in advertising,
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- [JSW MG Motor Launches ‘EV Sahi Hai’ Campaign to Boost EV Adoption](https://customerengagement.net/jsw-mg-motor-ev-sahi-hai-campaign/): JSW MG Motor India ropes in Pulkit Samrat & Varun Sharma for ‘EV Sahi Hai’ campaign to promote
- [OpenAI Appoints Sheeladitya Mohanty as India Marketing Lead](https://customerengagement.net/openai-india-marketing-lead-sheeladitya-mohanty/): Learn about OpenAI’s latest India expansion with Sheeladitya Mohanty leading marketing efforts to grow AI user adoption and
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- [Reliance and Maliban Forge Strategic Partnership to Expand FMCG Reach in India and Sri Lanka](https://customerengagement.net/reliance-maliban-fmcg-partnership-india-sri-lanka/): Explore the groundbreaking partnership between Reliance Consumer Products and Maliban Biscuits aimed at boosting FMCG growth, supply chain
- [JSW Paints Independence Day 2025 Ad Celebrates India’s Unity and Patriotism](https://customerengagement.net/jsw-paints-independence-day-2025-ad-think-beautiful/): Explore the heartfelt JSW Paints Independence Day 2025 ad that celebrates India’s unity, bravery, and growth through the
- [Adfactors PR Partners with Hisense India to Boost Brand Awareness Nationwide](https://customerengagement.net/hisense-india-adfactors-pr-brand-awareness/): Discover how Hisense India and Adfactors PR are collaborating to enhance brand visibility and consumer trust in the
- [Shashishekhar Mukherjee Joins Dabur India as GM Digital Marketing & D2C](https://customerengagement.net/shashishekhar-mukherjee-joins-dabur-digital-marketing-d2c/): Discover how Shashishekhar Mukherjee’s appointment as General Manager – Digital Marketing & D2C is set to drive Dabur
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- [Yakult Appoints Taapsee Pannu as Brand Ambassador to Accelerate Growth in India](https://customerengagement.net/yakult-taapsee-pannu-brand-ambassador-india-growth/): Discover how Yakult has partnered with Bollywood actress Taapsee Pannu to boost its presence in India’s probiotic market
- [Megha Manchanda Appointed Head of Marketing & Strategic Growth for HP in India, Sri Lanka & Bangladesh](https://customerengagement.net/megha-manchanda-head-marketing-hp-india-sri-lanka-bangladesh/): Learn about Megha Manchanda’s appointment as Head of Marketing & Strategic Growth at HP, leading marketing initiatives across India, Sri Lanka, and Bangladesh to drive brand
- [DS Group and WPP Media Launch DCODE: India’s First Digital Marketing Playbook](https://customerengagement.net/ds-group-wpp-media-launch-dcode-digital-marketing-playbook/): Discover DCODE, a comprehensive digital marketing playbook by DS Group and WPP Media, designed to elevate digital marketing
- [Swapnil Ravindran Appointed Chief Revenue Officer – South at HT Media Group](https://customerengagement.net/swapnil-ravindran-cro-ht-media-south/): Learn about Swapnil Ravindran’s appointment as Chief Revenue Officer for South India at HT Media Group, driving revenue
- [Prime Video Announces Multi-Year Licensing Collaboration with Maddock Films for Eight Upcoming Films](https://customerengagement.net/prime-video-maddock-films-deal/): Explore Prime Video’s expanded partnership with Maddock Films securing exclusive streaming rights for eight upcoming films, including hits
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- [Rapido Launches Ownly Food Delivery in Bengaluru with Zero-Commission Model](https://customerengagement.net/rapido-launches-ownly-zero-commission-food-delivery-bengaluru/): Rapido rolls out Ownly, a pilot food delivery app in Bengaluru featuring a zero-commission model and affordable delivery
- [ACEF Digital Marketing & Social Media Leadership Summit & Awards 2025: A New Era in Digital Excellence](https://customerengagement.net/acef-digital-marketing-social-media-leadership-summit-awards-2025/): ACEF Social Media Awards evolves into ACEF Digital Marketing + Social Media Leadership Summit & Awards 2025, celebrating
- [BBH India Announces Key Leadership Appointments](https://customerengagement.net/bbh-india-leadership-appointments/): Discover BBH India’s latest leadership changes for 2025 with key appointments of Delon Mascarenhas, Mitushi Sharma, Ashwin Palkar,
- [Astha Garg Promoted to VP Marketing at Jubilant FoodWorks Domino’s](https://customerengagement.net/jubilant-foodworks-appoints-astha-garg-vp-marketing/): Astha Garg has been promoted to VP Marketing at Jubilant FoodWorks’ Domino’s, bringing extensive marketing leadership and innovation
- [AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI](https://customerengagement.net/anymind-group-mcp-anytag-influencer-marketing/): Discover how AnyMind Group’s new MCP integration in AnyTag simplifies and automates influencer marketing for faster, smarter campaign
- [Havas Media India Appoints Sonal Jadhav as Managing Partner – West](https://customerengagement.net/havas-media-india-appoints-sonal-jadhav/): Havas Media India strengthens leadership with Sonal Jadhav as Managing Partner – West. With 20 years of experience,
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- [Personalized Digital Out-Of-Home (DOOH) Advertising in 2025: How Real-Time Data is Revolutionizing Brand Engagement](https://customerengagement.net/personalized-dooh-advertising-2025/): Explore how personalized DOOH advertising uses real-time data, AI, and programmatic buying to deliver relevant, in-the-moment brand messages that boost engagement in 2025. By 2025,
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- [How PR Turns Thought Leaders into Sales Powerhouses](https://customerengagement.net/pr-thought-leadership-sales-by-heeta-parikh/): “The other day, during a client meeting in the middle of a deep business discussion, I shared a
- [The Future of Social Media](https://customerengagement.net/future-social-media-india/): Discover how AI, vernacular-first users, influencers, and video commerce are shaping the future of social media in India
- [Apparel Group India Names Aditi Chakravarty Head of Marketing](https://customerengagement.net/aditi-chakravarty-appointed-head-marketing-apparel-group-india/): Apparel Group India appoints Aditi Chakravarty as Head of Marketing to lead brand strategy across multiple global beauty
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- [Nissan India Launches Magnite Kuro Edition with Bold “The Boldest Black” Campaign](https://customerengagement.net/nissan-magnite-kuro-edition-boldest-black-campaign-india/): Nissan India unveils the Magnite Kuro Edition and its striking campaign “The Boldest Black,” highlighting the SUV’s all-black
- [Tonic Worldwide Secures Digital Marketing Mandate for Pranav Constructions Limited (PCPL)](https://customerengagement.net/tonic-worldwide-digital-mandate-pranav-constructions-pcpl/): Tonic Worldwide wins the digital marketing mandate for Mumbai-based Pranav Constructions Limited (PCPL), focusing on SEO, social media,
- [Dentsu India Launches Dentsu Podcast Network to Boost Branded Audio Content](https://customerengagement.net/dentsu-india-launches-dentsu-podcast-network/): Dentsu India introduces Dentsu Podcast Network (DPN), offering brands end-to-end podcast production and distribution to engage diverse Indian
- [UNIQLO Launches ‘Everyday Wear for Mr. Dependable’ Campaign with Rahul Dravid](https://customerengagement.net/uniqlo-rahul-dravid-everyday-wear-campaign/): UNIQLO’s new campaign featuring Rahul Dravid highlights the LifeWear collection’s comfort and versatility, launching alongside an AR experience
- [22feet Tribal Worldwide Strengthens Leadership with Anvita Arora and Shyam Nair](https://customerengagement.net/22feet-tribal-worldwide-anvita-arora-shyam-nair-leadership/): 22feet Tribal Worldwide appoints Anvita Arora as Vice President Mumbai and Shyam Nair as Executive Creative Director, reinforcing
- [FCB India Appoints Binay Mehra as Senior Vice President of FCB NEO](https://customerengagement.net/fcb-india-binay-mehra-appointed-senior-vice-president-fcb-neo/): FCB India has named Binay Mehra as Senior Vice President of FCB NEO. Discover his 17-year leadership journey
- [Birla Opus Paints Launches ‘Birla Opus Assurance’ Campaign Featuring Vicky Kaushal and Rashmika Mandanna](https://customerengagement.net/birla-opus-assurance-campaign-vicky-kaushal-rashmika-mandanna/): Birla Opus Paints introduces the ‘Birla Opus Assurance’ campaign with Vicky Kaushal and Rashmika Mandanna, offering India’s first
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- [Motilal Oswal Invests Rs 400 Crore in Zepto, Boosting India’s Quick Commerce Growth](https://customerengagement.net/motilal-oswal-invests-zepto-quick-commerce-india/): Motilal Oswal Financial Services invests Rs 400 crore in Zepto in a major funding round, strengthening India’s leading
- [Sujata Singh Appointed President - South at Havas Media India](https://customerengagement.net/havas-media-india-sujata-singh-president-south/): Havas Media India appoints Sujata Singh as President – South to lead southern market growth across FMCG, fashion, tech, retail, and automotive. Sujata Singh
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- [Wondrlab Appoints Hemant Shringy as Chief Creative Officer and Managing Partner](https://customerengagement.net/wondrlab-hemant-shringy-chief-creative-officer/): Wondrlab strengthens leadership with Hemant Shringy as Chief Creative Officer, boosting creativity and AI-driven marketing in India’s martech
- [Schneider Electric India Launches ‘Bring Home the Smart’ Campaign with LEO India](https://customerengagement.net/schneider-electric-bring-home-the-smart-campaign-india/): Schneider Electric India teams up with LEO India for ‘Bring Home the Smart’ campaign, showcasing innovative smart home
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- [Sunil Kumaran Appointed as CEO of BIG FM](https://customerengagement.net/sunil-kumaran-ceo-big-fm/): BIG FM names Sunil Kumaran CEO as it embarks on a multimedia evolution under Sapphire Media’s leadership in
- [MobiKwik’s #TraditionSeHatke Campaign Redefines Raksha Bandhan with Modern Sibling Love and Digital Gold](https://customerengagement.net/mobikwik-traditionsehatke-raksha-bandhan/): Celebrate Raksha Bandhan 2025 with MobiKwik’s #TraditionSeHatke campaign celebrating gratitude, equality, and Digital Gold gifting between siblings. MobiKwik’s
- [Joydeep Saha Appointed MD & CEO of ManipalCigna](https://customerengagement.net/joydeep-saha-appointed-md-ceo-manipalcigna/): Joydeep Saha joins ManipalCigna as MD & CEO, bringing over 20 years of insurance expertise to drive customer-centric
- [Kyunki Saas Bhi Kabhi Bahu Thi Breaks Records with 1.6 Billion Minutes Watch Time in Launch Week](https://customerengagement.net/kyunki-saas-bhi-kabhi-bahu-thi-watch-time-record/): The iconic show Kyunki Saas Bhi Kabhi Bahu Thi achieves over 1.6 billion minutes watch time during launch
- [Hansveen Kaur Appointed VP Brand Marketing at eGenome.ai & B’spoke Wellness](https://customerengagement.net/hansveen-kaur-vp-brand-marketing-egenome-bspoke/): Hansveen Kaur joins eGenome.ai and B’spoke Wellness as VP Brand Marketing to lead growth and innovation in AI-powered
- [Forbes honoured Anchal Sharma partners with OneXtel Communication](https://customerengagement.net/anchal-sharma-joins-onextel-healthcare-advisory/): Forbes honoured Anchal Sharma partners with OneXtel Communications to drive patient-driven healthcare communications and authentic engagement in India’s
- [Alt’s New Campaign with Chess Champion Gukesh Advocates Portfolio Diversification](https://customerengagement.net/alt-campaign-gukesh-portfolio-diversification/): Alt’s digital campaign featuring World Chess Champion Gukesh promotes diversified portfolios using alternative investments like real estate and
- [Réal’s Raksha Bandhan 2025 Campaign Celebrates Silent Support and Deep Sibling Love](https://customerengagement.net/real-raksha-bandhan-2025-sibling-love-campaign/): Dabur Réal’s heartfelt Raksha Bandhan 2025 campaign highlights the power of silent support and unspoken sibling love in
- [OpenAI Appoints PHD as Global Media Agency](https://customerengagement.net/openai-appoints-phd-global-media-agency-2025/): OpenAI partners with PHD as global media agency, boosting marketing efforts for ChatGPT and expanding consumer reach worldwide.
- [AdGlobal360 Launches dXfactor to Accelerate AI-First Enterprise Transformation](https://customerengagement.net/adglobal360-launches-dxfactor-ai-first-enterprise-transformation/): AdGlobal360 unveils dXfactor, an AI-first Martech consulting practice focused on driving scalable, data-driven digital transformation for enterprises. As
- [Manoj Singh Departs Madison Media After Eight Years as Vice President](https://customerengagement.net/manoj-singh-departs-madison-media-vice-president/): After eight years of leadership, Manoj Singh moves on from his role as Vice President at Madison Media,
- [HDFC Life Launches ‘First Call’ Term Insurance Campaign Emphasizing Family Protection](https://customerengagement.net/hdfc-life-first-call-term-insurance-campaign/): HDFC Life’s ‘First Call’ campaign highlights instinctive family support and urges securing loved ones financially through term insurance
- [Scapia Launches ‘The Card That Says Yuh’ Campaign to Turn Daily Spending into Travel Rewards](https://customerengagement.net/scapia-the-card-that-says-yuh-travel-rewards-campaign/): Scapia’s new ‘The Card That Says Yuh’ campaign targets Gen Z and millennials to convert everyday spending into
- [MS Dhoni Leads JioMart’s Festive Campaign ‘Kyonki India Chahe Aur’](https://customerengagement.net/ms-dhoni-leads-jiomart-kyonki-india-chahe-aur-campaign/): JioMart’s ‘Kyonki India Chahe Aur’ campaign features MS Dhoni, celebrating variety, value, and convenience for festive season shoppers
- [Weber Shandwick Appoints Shashikant Someshwar as CEO of India Operations](https://customerengagement.net/shashikant-someshwar-ceo-weber-shandwick-india/): Shashikant Someshwar elevated to CEO of Weber Shandwick India, leading growth and innovation across technology, healthcare, consumer, and
- [InMotion Teams Up with Strike Social to Launch AI-Driven Paid Social in MENA](https://customerengagement.net/inmotion-strike-social-launch-ai-paid-social-mena/): InMotion partners with Strike Social to bring advanced AI-powered paid social and video advertising solutions to the MENA
- [Ferrero Rocher Adds a Golden Touch to Diwali with Hrithik Roshan](https://customerengagement.net/ferrero-rocher-adds-golden-touch-diwali-hrithik-roshan/): Ferrero Rocher launches ‘Add Your Golden Touch’ Diwali campaign featuring Hrithik Roshan, offering QR code rewards and festive
- [Dhoot Transmission Appoints Naveen Kumar as Group CEO to Drive Global Growth](https://customerengagement.net/dhoot-transmission-appoints-naveen-kumar-group-ceo/): Naveen Kumar, with 30+ years in automotive and manufacturing, named Group CEO of Dhoot Transmission, aiming to accelerate
- [Aashirvaad Blends Tradition with Technology for ‘Matri shakti Bondona’ Campaign in West Bengal](https://customerengagement.net/aashirvaad-matri-shakti-bondona-campaign-west-bengal/): Aashirvaad launches ‘Matrishokti Bondona’ campaign across West Bengal, celebrating mothers with interactive Durga Puja activations and personalized musical
- [DEWAR’S Celebrates Spirit of Discovery with ‘Here’s to the Story’ Campaign](https://customerengagement.net/dewars-heres-to-the-story-campaign-discovery/): DEWAR’S launches ‘Here’s to the Story’ campaign, highlighting exploration, shared stories, and immersive bar activations across Indian cities.
- [Network18 Elevates Tejinder Singh Sodhi to Senior Editor Role](https://customerengagement.net/tejinder-singh-sodhi-senior-editor-network18/): Network18 promotes Tejinder Singh Sodhi to Senior Editor, strengthening editorial leadership and content quality across its media platforms.
- [redBus Launches AI-Powered Dussehra Campaign with Special Travel Deals](https://customerengagement.net/redbus-ai-powered-dussehra-campaign-travel-deals/): redBus unveils AI-driven Dussehra campaign offering exclusive discounts on bus, rail, and hotel bookings to celebrate festive travel
- [S4 Capital’s Monks Appoints Niranjan Singh as Head of Media India](https://customerengagement.net/niranjan-singh-head-of-media-monks-india/): Niranjan Singh joins S4 Capital’s Monks as Head of Media India, leading data-driven media strategies to drive client
- [WPP Media Launches ‘Horlicks Chhoto Byomkesh’ Blending Mischief and Curiosity](https://customerengagement.net/wpp-media-horlicks-chhoto-byomkesh-campaign/): WPP Media and Horlicks collaborate on ‘Chhoto Byomkesh,’ a branded content series reimagining Bengal’s iconic detective’s childhood with
- [Tulips Launches Adult Diaper Pants in India with Boman Irani as Brand Ambassador](https://customerengagement.net/tulips-launches-adult-diaper-pants-boman-irani-india/): Tulips enters adult hygiene market in India with Aloe Vera-coated adult diaper pants, featuring Boman Irani in ‘Life
- [HDFC Securities Launches TVC Campaign for HDFC SKY with Free Research Insights](https://customerengagement.net/hdfc-securities-launches-tvc-campaign-hdfc-sky-free-research/): HDFC Securities promotes HDFC SKY app through TVC campaign highlighting free stock recommendations, flat Rs. 20 brokerage, and
- [YouTube Premium Lite Launched in India at Rs 89 per Month](https://customerengagement.net/youtube-premium-lite-india-rs-89/): YouTube introduces Premium Lite in India for Rs 89/month, offering mostly ad-free videos on phones, laptops, and TVs
- [Averill Sequeira Named Chief Strategy Officer at Essencemediacom, A WPP Media Brand](https://customerengagement.net/averill-sequeira-chief-strategy-officer-essencemediacom/): Averill Sequeira has been appointed Chief Strategy Officer at Essencemediacom, a leading WPP Media brand, to drive strategic
- [Publicis Groupe India Launches AI-Powered Content Studio to Revolutionize Brand Storytelling](https://customerengagement.net/publicis-groupe-india-ai-content-studio-launch/): Publicis Groupe India unveils AI-driven content studio offering personalized, data-led storytelling that enhances brand engagement across platforms. Publicis
- [Shailesh Chandra, new MD & CEO of Tata Motors, driving electric vehicle growth](https://customerengagement.net/tata-motors-shailesh-chandra-md-ceo-appointment/): Tata Motors has appointed Shailesh Chandra as the new MD & CEO, effective October 1, 2025. Leading both
- [OpenAI Prepares to Introduce Ads into ChatGPT: A New Era for AI Monetization](https://customerengagement.net/openai-introduces-ads-chatgpt-monetization-strategy/): OpenAI is set to introduce advertisements into ChatGPT, marking a shift in its monetization strategy. Learn how ads
- [Spykar Lifestyle Launches "Daur Apna Hai" Campaign: A Rap Anthem Celebrating Youth Empowerment](https://customerengagement.net/spykar-daur-apna-hai-campaign-rap-anthem-youth/): Discover Spykar’s latest campaign, “Daur Apna Hai,” a rap anthem that celebrates confidence, self-expression, and pride. Featuring Wicked
- [Zomato New Campaign Celebrates Para-Athletes and the Spirit of Perseverance](https://customerengagement.net/zomato-new-campaign-celebrates-para-athletes-spirit-of-perseverance/): Zomato launches an inspiring campaign celebrating Indian para-athletes, showcasing their resilience and dedication. The campaign highlights their journey
- [FTC Approves Omnicom - IPG Merger with Strict Rules to Prevent Ad Bias](https://customerengagement.net/ftc-approves-omnicom-ipg-merger-ad-bias-rules/): The FTC finalizes Omnicom’s $13.5 billion acquisition of IPG, with strict rules to prevent political or ideological bias
- [Sonia Sharda Promoted to EVP at Dentsu Creative](https://customerengagement.net/sonia-sharda-promoted-evp-dentsu-creative/): With over a decade of experience in digital marketing and media strategy, Sonia is set to lead the
- [Clinch Appoints Ex-McDonald’s CMO Tariq Hassan to Advisory Board](https://customerengagement.net/clinch-appoints-tariq-hassan-advisory-board/): Clinch has announced the appointment of Tariq Hassan, former CMO of McDonald’s USA, to its Advisory Board. With
- [Yakult Launches TVC Featuring Shin Chan to Spotlight Kids’ Gut Wellness Nationwide](https://customerengagement.net/yakult-shin-chan-gut-health-campaign-india/): Join Shin Chan and Yakult Danone India in a fun-filled campaign to promote gut health among kids across
- [Shekhar Narayanaswami, CEO of Times OOH, Elected Chairman of IOAA](https://customerengagement.net/shekhar-narayanaswami-ceo-of-times-ooh-elected-chairman-of-ioaa/): Shekhar Narayanaswami, CEO of Times OOH, has been elected Chairman of the Indian Outdoor Advertising Association (IOAA). Learn
- [Rohit Mukherjee Appointed Executive Creative Director at TBWA\India](https://customerengagement.net/rohit-mukherjee-executive-creative-director-tbwa-india/): Rohit Mukherjee joins TBWA\India as Executive Creative Director, bringing nearly 20 years of creative leadership and integrated campaign
- [Prince Khanna on Influencer Marketing Trends and Future Social Media Platforms in India](https://customerengagement.net/influencer-marketing-trends-future-social-media-platforms-india-by-prince-khanna/): Prince Khanna shares expert views on influencer marketing evolution, AI tools, regional content growth, and emerging social media
- [Payal Dhare Becomes First Gamer Brand Ambassador for Royal Stag](https://customerengagement.net/payal-dhare-royal-stag-brand-ambassador/): Payal Gaming (Payal Dhare) makes history as Seagram’s Royal Stag’s first gamer ambassador, joining Rohit Sharma, Jasprit Bumrah,
- [Payoneer Appoints Gaurav Gupta as SVP to Lead India Innovation Hub](https://customerengagement.net/payoneer-appoints-gaurav-gupta-svp-india-innovation-hub/): Payoneer names Gaurav Gupta SVP, Platform Site Leader to strengthen its India innovation hub and accelerate platform growth
- [Arjun Kapoor Stars in Call Me Chunky’s Debut Brand Campaign](https://customerengagement.net/arjun-kapoor-call-me-chunky-brand-campaign/): Arjun Kapoor breaks his poker face in Call Me Chunky’s first-ever brand campaign, highlighting bold flavors and fun
- [Siju Prabhakaran Promoted to Chief Business Officer at ZEE5 India & Global](https://customerengagement.net/siju-prabhakaran-promoted-chief-business-officer-zee5/): Siju Prabhakaran elevated to Chief Business Officer at ZEE5 India & Global, leading business strategy and growth across
- [Apollo Tyres Becomes Lead Sponsor of Indian Cricket Teams Till 2028](https://customerengagement.net/apollo-tyres-bcci-lead-sponsor-indian-cricket-2028/): Apollo Tyres partners with BCCI as lead sponsor for Indian cricket teams, securing jersey branding rights and expanding
- [Communication Casa Wins Integrated Marketing Mandate for Let’s Konstruct ](https://customerengagement.net/communication-casa-integrated-marketing-lets-konstruct/): Communication Casa awarded integrated marketing mandate for Let’s Konstruct, driving brand building and digital campaigns in the construction
- [Milan Nakrani Promoted to Head of Media at VML India](https://customerengagement.net/milan-nakrani-promoted-head-media-vml-india/): Milan Nakrani elevated as Head of Media at VML India, bringing 14 years of expertise in digital media,
- [Pee Safe Launches ‘Hygiene Ki Aadat Banao’ Campaign to Promote Daily Toilet Seat Sanitization](https://customerengagement.net/pee-safe-launches-hygiene-ki-aadat-banao-campaign/): Pee Safe’s new DVC urges Indians to make toilet seat sanitization a daily habit, addressing invisible germs and
- [VML and Hero MotoCorp Launch ‘Naye Indian ki Deluxe Bike’ Campaign ](https://customerengagement.net/vml-hero-motocorp-naye-indian-deluxe-bike-campaign/): VML and Hero MotoCorp unveil the ‘Naye Indian ki Deluxe Bike’ campaign for the HF Deluxe Pro, showcasing
- [Unilever Appoints Srinivas Phatak as Chief Financial Officer](https://customerengagement.net/unilever-appoints-srinivas-phatak-chief-financial-officer/): Srinivas Phatak named Unilever CFO, bringing over 25 years of financial leadership and strategy expertise to steer global
- [Samrat Ghosh Resigns as Chief Cluster Officer at ZEEL](https://customerengagement.net/samrat-ghosh-resigns-chief-cluster-officer-zeel/): Samrat Ghosh steps down as Chief Cluster Officer for East, North, and Premium clusters at ZEEL after a
- [AMD Offers 100,000 Hours Free Developer Cloud Access & STEM Training in India 2025](https://customerengagement.net/amd-free-developer-cloud-access-stem-training-india-2025/): AMD will provide Indian researchers and startups 100,000 hours of free access to AMD Developer Cloud and train
- [Zoher Kapuswala Leads Marketing for Ferrero India’s Full Portfolio](https://customerengagement.net/zoher-kapuswala-leads-ferrero-india-marketing/): Zoher Kapuswala takes charge of marketing across Ferrero India’s brands including Ferrero Rocher, Nutella, Tic Tac & Kinder
- [Nushrratt Bharuccha Becomes New Face of Oshea Herbals](https://customerengagement.net/nushrratt-bharuccha-new-face-oshea-herbals/): Nushrratt Bharuccha appointed as brand ambassador for Oshea Herbals, endorsing natural beauty and authenticity in an integrated campaign
- [Manish Guptaa Elevated as Chief Marketing Officer at Pizza Hut India](https://customerengagement.net/manish-guptaa-pizza-hut-india-cmo/): Pizza Hut India appoints Manish Guptaa as CMO to lead marketing strategy, innovation, and Gen Z campaigns, driving
- [India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation](https://customerengagement.net/india-today-group-camb-ai-ai-news-translation/): India Today Group teams up with CAMB.AI to launch AI-powered multilingual news translation, expanding reach across languages and
- [Dheeraj Sinha Elected President of The Advertising Club 2025-26](https://customerengagement.net/dheeraj-sinha-elected-advertising-club-president/): Dheeraj Sinha, CEO of FCB India, has been elected President of The Advertising Club for 2025-26, leading the
- [Cadbury Dairy Milk Milkinis Launch in India | New Crème-Filled Bar](https://customerengagement.net/cadbury-dairy-milk-milkinis-launch-india/): Cadbury Dairy Milk introduces Milkinis, a lighter, crème-filled bar aimed at India’s impulse-snacking market, backed by a dynamic
- [Dentsu Creative Webchutney Crafts Bhima’s RaasLeela Campaign](https://customerengagement.net/dentsu-webchutney-bhima-raasleela-campaign/): Dentsu Creative Webchutney creates Bhima’s RaasLeela, a dreamlike jewellery campaign inspired by Radha-Krishna’s timeless love, showcasing Bhima’s craftsmanship
- [Ruchika Sharma Joins Danone as Head of Consumer Marketing](https://customerengagement.net/ruchika-sharma-joins-danone-head-consumer-marketing/): Ex-Reckitt executive Ruchika Sharma appointed Head of Consumer Marketing at Danone, bringing 13 years of experience in healthcare
- [Leadership in Marketing Excellence Award Winner | Ahmar Baig - Deputy Vice President Digital at Reliance General Insurance](https://customerengagement.net/deputy-vice-president-digital-reliance-general-insurance/): Experienced Deputy VP (Digital) at Reliance General Insurance with 14+ years in digital marketing, strategy, AI-driven campaigns, martech
- [Yakult India introducing a new TVC highlighting the importance of Gut Health and Nutrition absorption with Tapsee Pannu](https://customerengagement.net/yakult-danone-india-tvc-taapsee-pannu/): Yakult Danone India unveils new TVC starring Taapsee Pannu, emphasizing gut health as key to nutrition and wellbeing
- [H&M Debuts Its Beauty Range in India with Over 200 Products](https://customerengagement.net/hm-beauty-range-india-launch-2025/): H&M launches its beauty range in India featuring makeup, fragrances, and beauty tools. Available in stores and online
- [Jenisha Fernandes Appointed Regional Sales Head at Digital ShoutOuts Media](https://customerengagement.net/jenisha-fernandes-regional-sales-head-digital-shoutouts/): Jenisha Fernandes joins Digital ShoutOuts Media as Regional Sales Head, driving strategic growth and expanding sales across key
- [Scribbld Wins Digital and Social Media Mandate for Foot Locker India](https://customerengagement.net/scribbld-foot-locker-india-digital-social-media-mandate/): Scribbld secures digital and social media marketing mandate for Foot Locker India, driving creative social-first campaigns to boost
- [Schbang’s Former Chief Creative Umma Saini Joins PhonePe to Lead Creative Strategy](https://customerengagement.net/umma-saini-joins-phonepe-creative-head/): Umma Saini, ex-Chief Creative Officer at Schbang, joins PhonePe to drive innovative brand campaigns and elevate creative marketing
- [News18 India Retains Top Spot in Hindi News Genre as per Latest BARC Report](https://customerengagement.net/news18-india-top-hindi-news-barc/): News18 India continues to lead the Hindi news segment with highest viewership and market share, reaffirmed by the
- [Saatchi & Saatchi India Reimagines Flite’s ‘Sar Utha, Kadam Badha’ with Sanya Malhotra](https://customerengagement.net/saatchi-saatchi-flite-sar-utha-kadam-badha-sanya-malhotra/): Saatchi & Saatchi India refreshes Flite’s iconic ‘Sar Utha, Kadam Badha’ campaign featuring Sanya Malhotra, celebrating confidence and
- [SPNI Names Gaurav Laghate as Head of PR and Corporate Communications](https://customerengagement.net/spni-gaurav-laghate-head-pr-corporate-communications/): Sony Pictures Networks India appoints Gaurav Laghate as Head of PR and Corporate Communications to lead the company’s
- [FCB Neo Appoints Manoj Pandey as National Creative Director](https://customerengagement.net/fcb-neo-manoj-pandey-national-creative-director/): Manoj Pandey joins FCB Neo as National Creative Director, bringing over 19 years of creative leadership to drive
- [Deepshikha Bhardwaj Appointed National Lead – Media Strategy at Schbang](https://customerengagement.net/deepshikha-bhardwaj-national-lead-media-strategy-schbang/): Deepshikha Bhardwaj joins Schbang as National Lead – Media Strategy, bringing over 15 years of expertise to drive
- [Levi’s Announces Alia Bhatt as New Global Brand Ambassador, Ushering a New Era of Denim](https://customerengagement.net/levis-alia-bhatt-global-brand-ambassador/): Levi’s names Bollywood star Alia Bhatt as its global brand ambassador to lead the shift toward relaxed, style-forward
- [WPP Names Devika Bulchandani COO and Laurent Ezekiel Global CEO of Ogilvy](https://customerengagement.net/wpp-devika-bulchandani-coo-laurent-ezekiel-global-ceo-ogilvy/): WPP appoints Devika Bulchandani as COO and Laurent Ezekiel as Global CEO of Ogilvy, enhancing leadership to drive
- [Lay’s Celebrates the Farmers Behind Every Chip with Limited-Edition Packs](https://customerengagement.net/lays-celebrates-farmers-limited-edition-packs/): Lay’s honors the farmers who cultivate the potatoes used in every chip with limited-edition packaging and a campaign
- [Nike Reintroduces “Just Do It” with Inspirational “Why Do It?” Campaign](https://customerengagement.net/nike-just-do-it-why-do-it-campaign/): Nike’s new “Why Do It?” campaign redefines the iconic “Just Do It” slogan, inspiring athletes to embrace courage
- [Google Fined $425 Million for Violating User Privacy in U.S. Class Action Case](https://customerengagement.net/google-425-million-fine-us-privacy-2025/): Google has been fined $425 million by a U.S. federal court for collecting user data despite tracking being
- [The Hype Studio Partners with Kaydence Media Ventures to Strengthen Advocacy and PR Leadership](https://customerengagement.net/the-hype-studio-kaydence-media-ventures-partnership/): The Hype Studio partners with Kaydence Media Ventures to enhance advocacy-driven communications and public relations, offering integrated strategies
- [Social Panga and AMD Release Heartfelt Onam Film Highlighting Technology and Tradition](https://customerengagement.net/social-panga-amd-onam-film-technology/): Social Panga and AMD collaborate to launch an emotional Onam film blending Kerala’s rich cultural heritage with modern
- [Future of Social Media: How AI, Consumer Behavior & Brand Strategy Will Shape](https://customerengagement.net/future-social-media-ai-consumer-behavior-brand-strategy/): Explore the future of social media over the next five years, highlighting AI-driven platforms, evolving consumer participation, influencer
- [YAAP and Gozoop Group Announce ₹100 Crore Merger to Build India’s First Global Ad Network](https://customerengagement.net/yaap-gozoop-group-merger-100-crore-global-ad-network/): YAAP Digital and Gozoop Group have merged in a ₹100 crore deal to create India’s first homegrown global
- [Madison Media Completes Full Acquisition of HiveMinds](https://customerengagement.net/madison-media-acquires-hiveminds/): Madison Media has acquired 100% stake in HiveMinds, a leading digital marketing agency, with Deepti Bhadauria appointed as
- [Indian Cricketer Suryakumar SKY Yadav Becomes Skyscanner’s First Brand Ambassador in India](https://customerengagement.net/suryakumar-sky-yadav-skyscanner-brand-ambassador-india/): Skyscanner appoints versatile cricketer Suryakumar SKY Yadav as its first brand ambassador in India. This partnership aims to
- [TollBit Appoints Harsha Subramaniam as Head of Partnerships, India](https://customerengagement.net/tollbit-harsha-subramaniam-head-of-partnerships-india/): TollBit names Harsha Subramaniam as Head of Partnerships for India to lead expansion and strengthen collaborations with publishers,
- [KRAFTON and Dentsu Creative Isobar Launch Campaign Encouraging Gen Z to Make BGMI Their First App Download](https://customerengagement.net/krafton-dentsu-creative-isobar-bgmi-first-app-campaign/): KRAFTON and Dentsu Creative Isobar have introduced a vibrant campaign targeting India’s Gen Z, using humor and meme
- [CNN-News18 Strengthens Lead as No.1 English News Channel in India in 2025](https://customerengagement.net/cnn-news18-no1-english-news-channel-india-2025/): CNN-News18 continues to dominate the English news segment in India with a commanding 42.1% market share, far ahead
- [Havas India Launches Gate One to Drive Digital and Business Transformation](https://customerengagement.net/havas-india-launches-gate-one-digital-business-transformation/): Havas India introduces Gate One, a global consultancy specializing in outcome-driven digital, data, AI strategy, and marketing transformation
- [iCubesWire Launches Stop Shots Studio for Impactful 10-15 Second Ads](https://customerengagement.net/icubeswire-stop-shots-10-15-second-ad-studio-launch/): iCubesWire Films introduces Stop Shots, a new studio dedicated to creating visually striking and emotionally resonant 10-15 second
- [Zee Cinema Wins Big at 14th ACEF Asian Leaders Summit & Awards 2025 for Pushpa 2: The Rule](https://customerengagement.net/zee-cinema-wins-big-acef-asian-leaders-awards-2025/): Zee Cinema wins multiple prestigious awards at the 14th ACEF Asian Leaders Summit & Awards 2025, including Excellence
- [Top Social Media Trends and Consumer Behavior Predictions for 2025 by Sunil Nat - Galderma](https://customerengagement.net/social-media-trends-consumer-behavior-ai-influencers-2025-by-sunil-nat-galderma/): Explore the future of social media in 2025 with insights on AI-driven platforms, decentralization, immersive AR/VR, social commerce,
- [Insight India Network: Leading Rural & Experiential Marketing Agency Driving Authentic Connections Across India](https://customerengagement.net/insight-india-network-rural-experiential-marketing-india/): Insight India Network Pvt. Ltd. is one of India’s largest rural and experiential marketing agencies, delivering authentic brand
- [Neha Singh Warrier Joins Amazon Ads as Lead of Content Monetization for West & South India](https://customerengagement.net/neha-singh-warrier-amazon-ads-lead-content-monetization/): Amazon Ads appoints Neha Singh Warrier as Lead for Content Monetization in West and South regions, bringing over
- [Smartly Partners with Spotify to Revolutionize Cross-Channel Advertising](https://customerengagement.net/smartly-spotify-partnership-cross-channel-advertising/): Smartly integrates with Spotify Ads Manager, enabling brands to run AI-powered audio and video campaigns across channels with
- [SW Network and Flipkart Reimagine Tech Launches with 360° Campaign for Motorola Razr 60 Swarovski Edition](https://customerengagement.net/sw-network-flipkart-360-tech-launch-motorola-razr-60-swarovski/): SW Network and Flipkart launch a unique 360° campaign combining digital buzz, runway fashion, and influencer activations to
- [Arvind Mafatlal Group Appoints Vishesh Verma as Group Head – Corporate Communications](https://customerengagement.net/arvind-mafatlal-group-appoints-vishesh-verma-corporate-communication/): Arvind Mafatlal Group names Vishesh Verma as Group Head – Corporate Communications to lead strategic messaging and strengthen
- [Col. Atul Suri Wins Leadership in Marketing Excellence Award 2025 | Alembic Pharmaceuticals](https://customerengagement.net/atul-suri-leadership-marketing-excellence-award-alembic-pharmaceuticals-2025/): Discover how Col. Atul Suri, Senior VP & SBU Head at Alembic Pharmaceuticals, earned the Leadership in Marketing
- [Seema Jadhav Wins Leadership in Marketing Excellence at 14th ACEF Asian Leaders Summit & Awards 2025](https://customerengagement.net/seema-jadhav-trust-mutual-fund-leadership-marketing-excellence-acef/): Seema Jadhav, Head of Marketing at Trust Mutual Fund, has been honored with the Leadership in Marketing Excellence
- [Tata Motors Shines at 14th ACEF Asian Leaders Summit & Awards 2025 with Multiple Top Honors](https://customerengagement.net/tata-motors-commercial-vehicles-international-business-shines-at-14th-acef-asian-leaders-awards-2025/): Tata Motors Commercial Vehicles International Business wins top awards at the 14th ACEF Asian Leaders Summit & Awards
- [HDFC Mutual Funds Wins Big at 14th ACEF Asian Leaders Awards 2025](https://customerengagement.net/hdfc-mutual-funds-wins-acef-asian-leaders-awards-2025/): HDFC Mutual Funds and agency Tribes Communications Pvt. Ltd. earn top honors for outstanding campaigns at the 14th
- [Bold Care Partners with Anurag Kashyap & Samay Raina in Bold New Campaign Film](https://customerengagement.net/bold-care-anurag-kashyap-samay-raina-campaign-2025/): Bold Care collaborates with filmmaker Anurag Kashyap and comedian Samay Raina in a humorous, unfiltered campaign that breaks
- [Neha Ahuja Promoted to Director of Growth – JAPAC at Spotify](https://customerengagement.net/neha-ahuja-spotify-director-growth-japac/): Spotify promotes Neha Ahuja to Director of Growth for JAPAC, leading expansion and user growth strategies across Japan,
- [Anupama Ramaswamy Elevated as Managing Director and Chief Creative Officer at Havas India](https://customerengagement.net/anupama-ramaswamy-havas-india-md-cco/): Anupama Ramaswamy has been promoted to Managing Director and Chief Creative Officer at Havas India, bringing nearly 20
- [Key Takeaways: Purpose with Impact - Driving Sustainable Business & Social Change](https://customerengagement.net/purpose-impact-sustainable-business-change/): Explore how purpose-driven initiatives and CSR create lasting business and social impact through governance, mentorship, education, and innovation
- [Key Takeaways: Brand Purpose to Brand Power: Crafting Value-Driven Marketing in a Noisy World](https://customerengagement.net/brand-purpose-authentic-engagement/): Discover why brand purpose drives trust, loyalty, and lasting growth in 2025 through storytelling, authentic influencers, and meaningful
- [Bright Brain Wins Integrated Digital Mandate for Raychem RPG](https://customerengagement.net/raychem-rpg-partners-bright-brain-digital-marketing-mandate/): Raychem RPG collaborates with Bright Brain Technologies to strengthen digital presence and unify brand communication via SEO, social
- [Court Orders CCI to Respond to Publicis’ Request for Agency Raid Case Files](https://customerengagement.net/court-orders-cci-respond-publicis-agency-raid-case-files/): Delhi High Court directs Competition Commission of India (CCI) to reply within two weeks to Publicis’ plea for
- [Punt Creative Wins Digital Mandate for Piramal Consumer Healthcare](https://customerengagement.net/punct-creative-piramal-consumer-healthcare-digital-mandate/): Punt Creative secures digital agency mandate for Piramal Consumer Healthcare’s top brands, including Lactocalamine, i-range, and Littles, driving
- [Himanshu Tandon Joins CMF by Nothing as Vice President of Business](https://customerengagement.net/himanshu-tandon-joins-cmf-nothing-vice-president/): Himanshu Tandon, former POCO India Country Head, joins CMF by Nothing as Vice President of Business to drive
- [Soumyajit Ghosh Appointed Chief Operating Officer at Balancehero India](https://customerengagement.net/soumyajit-ghosh-appointed-coo-balancehero-india/): Balancehero India appoints Soumyajit Ghosh as COO to drive AI transformation and operational excellence with over 18 years
- [Sprite’s “Spicy ko de Sprite ka Tadka” Campaign with Sharvari & Sunil Grover](https://customerengagement.net/sprite-spicy-ko-de-sprite-ka-tadka-campaign/): Discover how Sprite’s new campaign with Sharvari and Sunil Grover celebrates India’s love for spicy food, pairing lemon-lime
- [Goodies Narayanan Appointed Director Marketing – CMO India at Bacardi](https://customerengagement.net/goodies-narayanan-bacardi-cmo-india/): Goodies Narayanan joins Bacardi India as Director Marketing – CMO, leading consumer and customer marketing across iconic brands
- [Hell Energy Drink Partners with Punjab Kings for Three IPL Seasons Starting 2026](https://customerengagement.net/hell-energy-drink-punjab-kings-ipl-partnership/): Hell Energy Drink becomes Punjab Kings’ official energy drink partner for IPL 2026-2028, with helmet branding, fan activations,
- [Omnicom Retires DDB, FCB, MullenLowe; BBDO, McCann, TBWA Form Global Creative Trio](https://customerengagement.net/omnicom-retires-ddb-fcb-mullenlowe-bbdo-mccann-tbwa/): Omnicom retires historic agencies DDB, FCB, and MullenLowe amid restructuring post-IPG merger, consolidating creative powerhouses BBDO, McCann, and
- [Red Rock Deli Debuts in India: PepsiCo Brings Global Gourmet Snacking](https://customerengagement.net/red-rock-deli-india-launch-pepsico/): PepsiCo launches Red Rock Deli in India, offering global gourmet chips with chef-inspired flavors and a digital-first experiential
- [Harmanpreet Kaur Becomes Punjab National Bank’s First Female Brand Ambassador](https://customerengagement.net/harmanpreet-kaur-pnb-first-female-brand-ambassador/): Punjab National Bank appoints cricketer Harmanpreet Kaur as its first female brand ambassador, promoting financial literacy and empowerment
- [Aditya Kanthy and Prasoon Joshi to Lead Omnicom Advertising India Post-IPG Merger](https://customerengagement.net/aditya-kanthy-prasoon-joshi-lead-omnicom-advertising-india/): Aditya Kanthy appointed President & MD, and Prasoon Joshi elevated to Chairman as Omnicom Advertising India unveils new
- [Adityan Kayalakal Joins Pocket FM as Vice President – Brand to Lead Marketing Initiatives](https://customerengagement.net/adityan-kayalakal-joins-pocket-fm-vp-brand/): Adityan Kayalakal, with over 20 years in marketing and entertainment, joins Pocket FM as VP – Brand to
- [Jiostar Takes Full Control of 'Star' Brand After STPL Merger Completion](https://customerengagement.net/jiostar-star-brand-stpl-merger/): Reliance completes merger of Star Television Productions into Jiostar, consolidating iconic ‘Star’ brand under one entity for streamlined
- [Airtel Appoints Suchita Salwan as Chief Customer Officer](https://customerengagement.net/airtel-suchita-salwan-chief-customer-officer-appointment/): Bharti Airtel names Suchita Salwan, ex-Nykaa leader and LBB founder, as Chief Customer Officer to spearhead B2C growth
- [Omnicom IPG Takeover: New Structure and Leadership Revealed Post-Merger](https://customerengagement.net/omnicom-ipg-takeover-structure-leadership/): Omnicom completes $13.25B IPG acquisition, unveils merged networks structure retiring DDB/FCB/MullenLowe, with new leadership for BBDO, McCann, TBWA
- [Reliance and Google Partner to Accelerate India’s AI Transformation and Expand Access](https://customerengagement.net/reliance-google-partner-accelerate-india-ai-transformation/): Reliance and Google have formed a strategic partnership to democratize AI access across India, offering free 18-month access
- [OpenAI Promotes Pragya Misra to Lead India Strategy](https://customerengagement.net/openai-pragya-misra-lead-india-strategy/): Pragya Misra elevated to Head of Strategy & Global Affairs for India at OpenAI, spearheading unified initiatives in
- [BIG FM Launches AI-Powered ‘BIG Ramayana’ Series Targeting Gen Z Audience](https://customerengagement.net/big-fm-ai-powered-big-ramayana-gen-z-launch/): BIG FM introduces ‘BIG Ramayana,’ an AI-driven audio-video series retelling the epic for Gen Z with immersive reels,
- [Samir Sagar Joins TBWA\India as Senior Vice President ](https://customerengagement.net/samir-sagar-joins-tbwa-india-senior-vice-president/): Advertising veteran Samir Sagar has been appointed Senior Vice President at TBWA\India, bringing over 15 years of expertise
- [The Power of Customer Engagement: Building Stronger Connections in a Dynamic World](https://customerengagement.net/the-power-of-customer-engagement-global-summit-2025/): Discover why customer engagement is the key differentiator for brand success in 2025. Explore top strategies, AI-driven insights,
- [Tata Tea Agni Launches India’s First Energy Tea – Agni Extra Josh for Extra Energy](https://customerengagement.net/tata-tea-agni-extra-josh-energy-tea-launch/): Tata Tea Agni introduces Extra Josh, India’s pioneering energy tea fortified with natural caffeine, designed to fuel modern
- [KT Kids Launches National TVC Featuring Kareena Kapoor Khan](https://customerengagement.net/kt-kids-kareena-kapoor-khan-national-tvc-launch/): KT Kids unveils TVC with Kareena Kapoor Khan showcasing gentle, science-driven kids’ haircare combined with SpongeBob SquarePants’ playful
- [NDTV Reports 14% Revenue Growth in Q2 FY26](https://customerengagement.net/ndtv-q2-fy26-14-percent-revenue-growth/): NDTV posts 14% revenue growth in Q2 FY26 versus Q1, driven by content innovation, strategic consolidation, and expanded
- [LOTTE India Launches Korean-Inspired Ice Candies Subak & Shark](https://customerengagement.net/lotte-india-subak-shark-korean-ice-candies-launch/): LOTTE India introduces Subak and Shark, India’s first Korean-style slush ice candies featuring bold flavours, playful shapes, and
- [Sangam Nayal Named Director at Interactive Avenues](https://customerengagement.net/sangam-nayal-director-interactive-avenues/): Sangam Nayal joins Interactive Avenues as Director, leveraging award-winning digital strategy, media planning, and multi-sector experience from top
- [KidZania India Appoints Piyush Patkie As Head (West) – Strategic Brand Partnerships](https://customerengagement.net/kidzania-india-appoints-piyush-patkie-head-west-strategic-brand-partnerships/): Piyush Patkie joins KidZania India to lead strategic brand partnerships in the West, driving innovative collaborations, sponsorship growth,
- [EaseMyTrip Wins Punjab Mandate to Manage Pilgrimage Travel ](https://customerengagement.net/easemytrip-punjab-mukh-mantri-tirth-yatra-travel-mandate/): EaseMyTrip secures contract under Punjab’s Mukh Mantri Tirth Yatra Yojana to manage and operate pilgrimage tours from Bathinda
- [Chupps Unveils India’s First Washable and Biodegradable Billboard to Promote Sustainable Footwear](https://customerengagement.net/chupps-washable-biodegradable-billboard-sustainability/): Chupps makes a bold sustainability statement with a washable, biodegradable billboard in Mumbai that naturally disintegrates in rain,
- [Django Secures Creative Mandate for Khukri Rum’s Entry into India](https://customerengagement.net/django-creative-mandate-khukri-rum-india/): Django leads creative and digital campaigns for Khukri Rum’s Indian launch, highlighting its Himalayan heritage, premium quality, and
- [Joy Personal Care Launches Skin Fruits Moisturising Cream Campaign with Sanya Malhotra](https://customerengagement.net/joy-personal-care-skin-fruits-campaign-sanya-malhotra/): Joy Personal Care unveils a new campaign for Skin Fruits Moisturizing Cream starring Sanya Malhotra, blending tradition and
- [FCB Neo Appoints Saksham Kohli as President to Lead Digital and Creative Transformation](https://customerengagement.net/fcb-neo-appoints-saksham-kohli-president/): Saksham Kohli joins FCB Neo as President, bringing over two decades of experience in integrated communications, digital strategy,
- [Parle-G’s Heartwarming Chhath Puja Film Celebrates Empathy and Goes Viral](https://customerengagement.net/parle-g-chhath-puja-viral-film-empathy/): Parle-G’s latest Chhath Puja campaign highlights small acts of kindness and family togetherness, going viral across Bihar, Uttar
- [Altamash Khan Appointed Head of Media & Digital Marketing at Pantaloons by ABFRL](https://customerengagement.net/altamash-khan-head-media-digital-marketing-pantaloons/): Aditya Birla Fashion and Retail (ABFRL) appoints Altamash Khan as Head of Media & Digital Marketing at Pantaloons,
- [Omnicom to Retire Iconic DDB Brand Amid IPG Merger ](https://customerengagement.net/omnicom-retire-ddb-brand-ipg-merger-2025/): Following its $13.5 billion acquisition of Interpublic Group, Omnicom plans to retire the historic DDB agency brand, consolidating
- [PepsiCo Unveils Bold New Corporate Identity After 25 Years](https://customerengagement.net/pepsico-new-corporate-identity-2025/): PepsiCo introduces a refreshed brand identity featuring a vibrant new logo, eco-inspired color palette, and smile motif, symbolizing
- [Times Internet Elevates Prasad Sanyal to Group Business Head Role](https://customerengagement.net/times-internet-elevates-prasad-sanyal-group-business-head/): Times Internet has promoted Prasad Sanyal to Group Business Head, leveraging his diverse digital media experience to drive
- [Eveready Appoints The Minimalist as Digital Agency Partner for Brand Transformation](https://customerengagement.net/eveready-appoints-the-minimalist-digital-agency-partner/): Eveready names The Minimalist as its digital agency partner, combining creative strategy and digital innovation to build a
- [ICICI Prudential Mutual Fund Secures Branding Rights at Santacruz Metro Station](https://customerengagement.net/icici-prudential-santacruz-metro-line-3-branding/): ICICI Prudential Mutual Fund, in collaboration with Times OOH, has secured extensive branding rights for Santacruz Metro Station
- [Bright Brain Secures Digital Marketing Mandate for Sub Zero - India’s Cold Chain on Wheels](https://customerengagement.net/bright-brain-sub-zero-digital-marketing-mandate/): Bright Brain has secured the digital marketing mandate for Sub Zero, a trusted name in cold chain logistics,
- [Approach Entertainment Wins PR & Digital Mandate for UFI Camp Decent](https://customerengagement.net/approach-entertainment-pr-digital-mandate-ufi-camp-decent/): Approach Entertainment secures PR and digital marketing duties for UFI Productions’ Camp Decent, a genre-defining Hindi comedy spotlighting
- [Amul Pays Heartfelt Tribute to Advertising Legend Piyush Pandey](https://customerengagement.net/amul-tributes-piyush-pandey-advertising-legend/): Amul honors ad icon Piyush Pandey with a creative tribute, celebrating his contributions to Indian advertising and cultural
- [Surej Salim Elected President of The Advertising Club Madras for 2025–2026](https://customerengagement.net/surej-salim-elected-president-advertising-club-madras-2025/): The Advertising Club Madras appoints Surej Salim as President for 2025–2026, signaling a new era of creative industry
- [Taboola and Paramount Launch Performance Multiplier to Boost CTV Reach for SMBs](https://customerengagement.net/taboola-paramount-performance-multiplier-ctv-boost/): Discover how Taboola and Paramount Advertising’s new Performance Multiplier enhances CTV advertising for small and medium businesses by
- [BharatPe Appoints Ajit Kumar as Chief Technology Officer to Drive Innovation](https://customerengagement.net/bharatpe-appoints-ajit-kumar-chief-technology-officer/): BharatPe names Ajit Kumar as CTO, leveraging his 19+ years of fintech expertise to lead technology strategy and
- [Famous Ad Campaigns by Piyush Pandey: A Legacy of Iconic Creativity](https://customerengagement.net/piyush-pandey-famous-ad-campaigns-india/): Discover the legendary ad campaigns of Piyush Pandey, from Fevicol’s iconic humor to Cadbury Dairy Milk’s emotional “Kuch
- [Shubman Gill Named Brand Ambassador for Tasva Wedding Wear](https://customerengagement.net/shubman-gill-brand-ambassador-tasva-wedding-wear/): Tasva appoints cricket star Shubman Gill as its brand ambassador, marking a new era in contemporary Indian wedding
- [Piyush Pandey, Icon of Indian Advertising, Passes Away at 70](https://customerengagement.net/piyush-pandey-indian-advertising-legend-passes-away/): Legendary adman Piyush Pandey has passed away at 70, remembered for iconic campaigns like Fevicol’s “Bus,” Cadbury Dairy
- [Goibibo’s Campaign Unites Rishabh Pant and Navjot Singh Sidhu in Playful Travel Face-Off](https://customerengagement.net/goibibo-rishabh-pant-navjot-singh-sidhu-travel-faceoff-campaign-2025/): Goibibo launches a fun digital campaign featuring cricket stars Rishabh Pant and Navjot Singh Sidhu, blending cricket camaraderie
- [SBICAP Securities Launches #KaroKhudPeInvest Campaign to Empower Investors](https://customerengagement.net/sbicap-securities-financial-empowerment-karokhudpeinvest-campaign-2025/): SBICAP Securities promotes financial empowerment with the #KaroKhudPeInvest campaign, encouraging young Indians and women to start smart investing
- [Nas Daily Promotes Aakarsh Gupta to Head of Operations (Global)](https://customerengagement.net/nas-daily-promotes-aakarsh-gupta-head-operations-global/): Nas Daily elevates Aakarsh Gupta to Head of Operations (Global), entrusting him to lead 1000 Media and scale
- [McCain Foods India Launches ‘Jugalbandi’ Festive Campaign Celebrating Family Togetherness](https://customerengagement.net/mccain-foods-india-jugalbandi-festive-campaign-2025/): McCain Foods India unveils its ‘Jugalbandi’ campaign featuring Usha Uthup, highlighting generational bonding and festive togetherness through music
- [Motilal Oswal Financial Services Launches #DiwaliAapkiTayyariHumari Campaign](https://customerengagement.net/motilal-oswal-diwaliaapkitayyarihumari-campaign-2025/): Motilal Oswal Financial Services unveils the #DiwaliAapkiTayyariHumari campaign celebrating investor readiness and the teamwork behind a seamless Muhurat
- [Sunil Moolchandani Appointed Head of National Sales at Hyundai Motor India](https://customerengagement.net/sunil-moolchandani-head-national-sales-hyundai-motor-india/): Hyundai Motor India names Sunil Moolchandani as the new head of national sales, bringing over 24 years of
- [Zupee Studio Becomes India’s Fastest-Growing Short-Form Entertainment App with 10 Million Downloads](https://customerengagement.net/zupee-studio-fastest-growing-entertainment-app-10-million-downloads/): Zupee Studio achieves 10 million downloads, emerging as India’s fastest-growing short-form entertainment app. Discover how microdramas and mobile-first
- [Rajesh Sareen Steps Down as Chief Revenue Officer of Zee Media Corporation Limited](https://customerengagement.net/rajesh-sareen-resigns-chief-revenue-officer-zee-media/): Rajesh Sareen resigns from his role as Chief Revenue Officer at Zee Media Corporation, concluding his impactful tenure
- [Garnier Men Launches AcnoFight Gentle Cleanser with Abhishek Sharma](https://customerengagement.net/garnier-men-acnofight-gentle-cleanser-abhishek-sharma/): Garnier Men introduces AcnoFight Gentle Cleanser, a gentle yet effective solution for acne-prone skin, endorsed by brand ambassador
- [JioSaavn Launches Festive Annual Pro Plan at ₹399 for Unlimited Music](https://customerengagement.net/jiosaavn-annual-pro-plan-399-festive-offer/): JioSaavn introduces a special festive offer with its new annual Pro subscription priced at ₹399, delivering ad-free music,
- [Hemlata Yederi Appointed Chief Revenue Officer at B4U Network](https://customerengagement.net/hemlata-yederi-chief-revenue-officer-b4u-network/): B4U Network welcomes Hemlata Yederi as Chief Revenue Officer. With an impressive track record in media sales, Yederi
- [Boeing India Appoints Sarma Chillara as Executive Director & CHRO for South Asia](https://customerengagement.net/boeing-india-sarma-chillara-executive-director-chro-2025/): Sarma Chillara joins Boeing India as Executive Director and CHRO, focusing on talent development and leadership for India
- [Ananya Panday Celebrates Diwali with California Almonds Campaign](https://customerengagement.net/ananya-panday-california-almonds-diwali-2025/): Ananya Panday brings warmth and togetherness to Diwali 2025 with California Almonds, promoting health-focused festive gifting and joyful
- [WPP Faces U.S. Class Action Lawsuit Over Alleged Misleading Investors](https://customerengagement.net/wpp-us-class-action-lawsuit-investor-misleading/): WPP is sued for allegedly misleading investors on financial outlook and client growth, with shares dropping after revealing
- [Aleph Secures Exclusive Reddit Ad Rights in 45+ Global Markets](https://customerengagement.net/aleph-exclusive-reddit-ad-rights-45-markets-2025/): Aleph expands partnership with Reddit, gaining exclusive ad rights in over 45 markets, enhancing advertiser access to Reddit’s
- [Meta Bans Third-Party AI Chatbots on WhatsApp Business API Starting 2026](https://customerengagement.net/meta-bans-third-party-ai-chatbots-whatsapp-business-api-2026/): Meta restricts third-party AI chatbots from WhatsApp Business API to ensure platform stability, allowing only Meta’s own AI
- [Jindal Stainless Launches Diwali Campaign ‘More Than Just Change’ Celebrating Tradition and Legacy](https://customerengagement.net/jindal-stainless-diwali-campaign-more-than-just-change/): Jindal Stainless’s Diwali campaign ‘More Than Just Change’ highlights the emotional value of coins, symbolizing trust and heritage
- [Axis Partners with HUMAN to Strengthen CTV and Video Fraud Protection in 2025](https://customerengagement.net/axis-human-partnership-ctv-video-fraud-protection/): Axis joins forces with HUMAN to enhance CTV and video ad fraud protection, improving traffic verification and transparency
- [Kering and L’Oréal Forge €4 Billion Luxury Partnership on Creed, Gucci, Bottega Veneta](https://customerengagement.net/kering-loreal-luxury-partnership-creed-gucci-bottega-veneta/): Kering and L’Oréal announce a €4 billion alliance granting L’Oréal licenses for Creed, Gucci, and Bottega Veneta fragrances
- [ASICS Launches First Company-Owned Store with Sara Ali Khan at DLF Mall of India](https://customerengagement.net/asics-sara-ali-khan-dlf-mall-of-india-launch-2025/): ASICS inaugurated its first COCO store in India at DLF Mall of India, Noida, with actress Sara Ali
- [Annapurna Group Launches AI-Powered Cow Ghee TVC for Diwali 2025](https://customerengagement.net/annapurna-ai-cow-ghee-tvc-diwali-2025/): Annapurna Group blends innovation and tradition with its AI-powered Cow Ghee TVC this Diwali, celebrating purity, family, and
- [Apple Secures Exclusive U.S. Broadcast Rights for Formula 1 in 2026](https://customerengagement.net/apple-formula1-exclusive-us-broadcast-partner/): Apple becomes Formula 1’s exclusive U.S. broadcast partner in a five-year deal, bringing all races to Apple TV
- [Welspun One Launches Festive DVC ‘The Diary of a Diwali Box’ Celebrating Every Gift’s Journey](https://customerengagement.net/welspun-one-diary-of-a-diwali-box-campaign-2025/): Welspun One’s Diwali film ‘The Diary of a Diwali Box’ tells the heartfelt story of care, precision, and
- [Sting Unveils High-Energy Campaign “Energy Ka Bas Ek King” Featuring Actor Lakshya](https://customerengagement.net/sting-energy-ka-bas-ek-king-lakshya-campaign-2025/): Sting, PepsiCo India’s energy drink brand, launches its dynamic new campaign starring Lakshya, showcasing unmatched energy in a
- [Sindhuu Govindarajan Joins Tata Consumer Products as VP of Marketing](https://customerengagement.net/sindhuu-govindarajan-tata-consumer-products-vp-marketing/): Former HUL executive Sindhuu Govindarajan takes on role as Vice President, Marketing at Tata Consumer Products’ Foods division,
- [Pexpo Seeks Creative Partner to Elevate Brand Presence and Expand Reach](https://customerengagement.net/pexpo-seeks-creative-partner-brand-presence/): Pexpo, India’s largest stainless steel bottle manufacturer, is inviting creative agencies to partner for enhancing brand visibility through
- [Nicky Singh Joins Vianaar as Associate Director – Marketing](https://customerengagement.net/nicky-singh-joins-vianaar-associate-director-marketing/): Nicky Singh brings over two decades of luxury lifestyle marketing expertise to Vianaar, spearheading communication strategy and creative
- [Kalyan Jewellers Launches Star-Studded Diwali Campaign Celebrating Timeless Relationships](https://customerengagement.net/kalyan-jewellers-star-studded-diwali-campaign/): Kalyan Jewellers lights up Diwali 2025 with a star-studded campaign featuring top Indian cinema icons, showcasing gold jewellery
- [Xiaomi India's Nostalgic Diwali Campaign Revisits Roadies Drama for Brand Love](https://customerengagement.net/xiaomi-diwali-roadies-style-campaign/): Xiaomi India’s 2025 Diwali campaign uses MTV Roadies-style nostalgia featuring Raghu Ram, Rajiv Lakshman, and Devarshi to humorously
- [Dentsu India Appoints Rohit Potphode as Managing Partner for Sports and Entertainment](https://customerengagement.net/dentsu-rohit-potphode-managing-partner-sports-entertainment/): Dentsu appoints Rohit Potphode as Managing Partner for Sports, Gaming, Esports, and Live Experiences to drive culture-driven brand
- [Infectious Advertising Names Smriti Tewari as Business Head](https://customerengagement.net/infectious-advertising-names-smriti-tewari-business-head/): Infectious Advertising appoints seasoned marketing leader Smriti Tewari as Business Head, bringing 13+ years of expertise in brand
- [Saksham Jadon Joins MeldIt AI as Co-Founder to Drive AI-Powered Social Media Innovation](https://customerengagement.net/saksham-jadon-joins-meldit-ai-co-founder/): Saksham Jadon, founder of Youngun, becomes Co-Founder at MeldIt AI, bringing extensive digital marketing expertise to scale AI-driven
- [Sunainika Singh Joins The Coca-Cola Company as Senior Marketing Director – Nutrition Category](https://customerengagement.net/sunainika-singh-coca-cola-senior-marketing-director-nutrition/): Sunainika Singh, an accomplished marketer with over 20 years of experience, joins The Coca-Cola Company to lead the
- [Srijita Das Roy Joins FTA Global as Vice President of Brand & Communications](https://customerengagement.net/srijita-das-roy-fta-global-vice-president-brand-communications/): FTA Global appoints Srijita Das Roy as Vice President of Brand & Communications, strengthening its marketing leadership with
- [The Next Marketing Stack Layer: Why Brands Need a Search Engineering Function by Senthil Kumar Hariram](https://customerengagement.net/the-next-marketing-stack-layer-why-brands-need-a-search-engineering-function-by-senthil-kumar-hariram/): Explore why search engineering is the future of search marketing, blending data science, AI, and technical SEO to
- [Mamaearth Launches Vibrant Rice Face Wash Campaign Starring Palak Tiwari](https://customerengagement.net/mamaearth-rice-face-wash-campaign-palak-tiwari/): Discover how Mamaearth’s new Rice Face Wash campaign with Palak Tiwari highlights radiant glass skin through a fun,
- [Steve Madden Names Shanaya Kapoor as Its First Indian Brand Ambassador](https://customerengagement.net/steve-madden-shanaya-kapoor-first-indian-brand-ambassador/): Steve Madden appoints Bollywood star Shanaya Kapoor as its first brand ambassador in India, aligning with young consumers
- [WPP Media Secures Integrated Media Mandate for Leeford Healthcare’s Consumer Brands](https://customerengagement.net/wpp-media-leeford-healthcare-integrated-media-mandate/): WPP Media appointed to lead comprehensive media strategy for Leeford Healthcare’s key consumer brands, enhancing brand visibility and
- [Lay’s Chips Unveils Biggest Redesign in 90+ Years Embracing Conscious Snacking](https://customerengagement.net/lays-chips-biggest-redesign-conscious-snacking/): Lay’s showcases its largest brand redesign highlighting natural ingredients, removal of artificial flavors, and a fresh farm-to-bag visual
- [HDFC Life Marks 25 Years with Exclusive Branding of Mahalaxmi Metro Station](https://customerengagement.net/hdfc-life-mahalaxmi-metro-station-branding-25-years/): HDFC Life celebrates its 25th anniversary by securing exclusive branding rights at Mumbai’s Mahalaxmi Metro Station, symbolizing its
- [PepsiCo Appoints Steve Schmitt as Executive VP and Chief Financial Officer](https://customerengagement.net/pepsico-appoints-steve-schmitt-evp-cfo/): PepsiCo names Steve Schmitt, former Walmart US CFO, as new EVP and CFO to drive growth, cost optimization,
- [Utkarsh Srivastav Appointed Chief Marketing Officer at Cyient Limited](https://customerengagement.net/utkarsh-srivastav-appointed-cmo-cyient/): Cyient Limited announces Utkarsh Srivastav as Chief Marketing Officer to lead global brand growth, customer engagement, and market
- [Pradeep Shenoy Named Executive Director of Corporate Communication at LIC](https://customerengagement.net/pradeep-shenoy-lic-executive-director-corporate-communication/): LIC appoints Pradeep Shenoy as Executive Director, Corporate Communication, to enhance brand trust, digital engagement, and strategic outreach
- [Bright Brain Wins Digital Marketing Mandate for Wright Research - A Data-Driven Investment Advisory Platform](https://customerengagement.net/bright-brain-wright-research-digital-marketing-partnership/): Bright Brain partners with Wright Research to elevate its AI-powered investment advisory through data-driven digital marketing, content strategy,
- [Arrow Menswear Launches ‘Tailored for the Good Life’ Ad Campaign with Vedang Raina and Khushi Kapoor](https://customerengagement.net/arrow-tailored-for-the-good-life-vedang-raina-khushi-kapoor/): Arrow’s new campaign starring Vedang Raina and Khushi Kapoor blends American heritage with modern style, showcasing confident, sophisticated
- [Amazon India and FITPASS Join Forces to Redefine Fitness Access Nationwide](https://customerengagement.net/amazon-india-fitpass-fitness-access-partnership/): Amazon India partners with FITPASS to introduce subscription-based fitness access, offering seamless entry to thousands of gyms, personalized
- [Bowlers Teams Up with Shubman Gill to Launch Pet Parenting Campaign in India](https://customerengagement.net/shubman-gill-bowlers-pet-parenting-campaign-india/): Cricket star Shubman Gill partners with Bowlers in a nationwide campaign promoting responsible pet parenting and premium dog
- [Domino’s Unveils First Brand Refresh in 13 Years with Vibrant New Look and Jingle](https://customerengagement.net/dominos-pizza-first-brand-refresh-2025/): Domino’s Pizza’s 2025 brand refresh introduces brighter colors, a catchy new jingle, and revamped packaging to rekindle craveability
- [Pay10 Welcomes Virat Kohli and Anushka Sharma as Global Brand Ambassadors](https://customerengagement.net/pay10-virat-kohli-anushka-sharma-brand-ambassadors/): Pay10 strengthens its fintech presence in India by appointing Virat Kohli and Anushka Sharma as global ambassadors Leading
- [Navonil Chatterjee Joins Creativeland Asia as Chief Strategy Officer](https://customerengagement.net/navonil-chatterjee-joins-creativeland-asia-cso/): Navonil Chatterjee’s appointment as Chief Strategy Officer at Creativeland Asia will boost the agency’s strategic growth and innovation
- [Cathay Pacific Appoints Piyuli Bhattacharjee as Regional Marketing Head for SAMEA](https://customerengagement.net/piyuli-bhattacharjee-cathay-pacific-regional-marketing-head/): Piyuli Bhattacharjee’s promotion to Regional Marketing Head at Cathay Pacific strengthens the airline’s marketing across South Asia, Middle
- [CarryMinati Brings Gen Z Vibes to Perplexity with Viral Collaboration](https://customerengagement.net/carryminati-perplexity-ai-gen-z-collab/): CarryMinati’s latest collab with Perplexity AI is redefining influencer marketing in India, blending witty Gen Z slang and
- [MY FM Garba 2025: Four Cities, One Unforgettable Celebration](https://customerengagement.net/my-fm-garba-2025-multi-city-celebration/): MY FM set a new benchmark for Garba in 2025, hosting star-studded events across Ahmedabad, Raipur, Chandigarh, and
- [Cadbury Dairy Milk Silk’s Ogilvy Ad Showcases Playful Chocolaty Hide-and-Seek](https://customerengagement.net/cadbury-dairy-milk-silk-ogilvy-chocolaty-hide-and-seek-ad/): Cadbury Dairy Milk Silk’s latest Ogilvy campaign features a romantic chocolaty hide-and-seek in an art gallery, highlighting intimate
- [Sobhita Dhulipala Named First Indian Beauty Muse for Charlotte Tilbury](https://customerengagement.net/sobhita-dhulipala-charlotte-tilbury-india-campaign/): Charlotte Tilbury appoints Sobhita Dhulipala as brand face for its debut India campaign, promoting the new Airbrush Flawless
- [Kalyan Kumar Takes Charge as MD & CEO of Central Bank of India](https://customerengagement.net/kalyan-kumar-md-ceo-central-bank-of-india/): Kalyan Kumar appointed as MD & CEO of Central Bank of India, bringing extensive banking experience to lead
- [Taboola Partners with JOE Media Group to Boost User Engagement and Revenue](https://customerengagement.net/taboola-joe-media-group-partnership-user-engagement/): Taboola teams up with JOE Media Group, utilizing AI-driven content recommendations and analytics to increase audience engagement and
- [Imagine Marketing Elevates Gaurav Nayyar as CEO Ahead of boAt IPO](https://customerengagement.net/imagine-marketing-elevates-gaurav-nayyar-ceo-boat-ipo/): Imagine Marketing appoints Gaurav Nayyar as CEO, strengthening leadership as boAt prepares for public market debut and next
- [Deepika Padukone Launches OnSet Program to Support Film and Advertising Creatives](https://customerengagement.net/deepika-padukone-onset-program-film-advertising-talent/): Deepika Padukone introduces the OnSet program to empower aspiring filmmakers and advertising professionals through mentorship, networking, and skill-building
- [Jemimah Rodrigues Joins Tvarra as Investor](https://customerengagement.net/jemimah-rodrigues-tvarra-investor-partner/): Indian cricketer Jemimah Rodrigues partners with Tvarra as an investor, supporting the brand’s mission to blend sustainability, performance,
- [TING Appoints Robin Thomas as Senior Vice President – Growth](https://customerengagement.net/ting-robin-thomas-senior-vice-president-growth/): Creative agency TING appoints Robin Thomas as Senior Vice President – Growth to lead business expansion, client partnerships,
- [Zee Studios Appoints Thanigasalam Murugadass as Associate Director – Marketing](https://customerengagement.net/zee-studios-thanigasalam-murugadass-associate-director-marketing/): Zee Studios welcomes Thanigasalam Murugadass as Associate Director of Marketing to strengthen its brand strategy, audience engagement, and
- [Truecaller India Appoints Vikas Khanna as Senior Director of Ad Sales](https://customerengagement.net/truecaller-india-vikas-khanna-senior-director-ad-sales/): Truecaller India names Vikas Khanna as Senior Director of Ad Sales to strengthen its advertising business, strategic partnerships,
- [Foxtale Partners with Himesh Reshammiya for Fourth Anniversary Campaign](https://customerengagement.net/foxtale-himesh-reshammiya-fourth-birthday-campaign/): Foxtale marks its fourth anniversary with a campaign featuring music icon Himesh Reshammiya, celebrating self-confidence, individuality, and the
- [Wellbeing Nutrition Addresses Whey Discomfort in Innovative Campaign](https://customerengagement.net/wellbeing-nutrition-whey-discomfort-campaign/): Wellbeing Nutrition launches a new campaign tackling whey discomfort, promoting its plant-based protein line as a cleaner, gut-friendly
- [Anandi Marketing Rebrands Hyderabad Franchise as Mumbai Spartans](https://customerengagement.net/anandi-marketing-mumbai-spartans-rebrand/): Anandi Marketing takes over the Hyderabad franchise and rebrands the team as Mumbai Spartans, unveiling a bold new
- [EBG Group Appoints Mrunal Thakur as Brand Ambassador for Carlton Wellness](https://customerengagement.net/ebg-group-mrunal-thakur-carlton-wellness-brand-ambassador/): EBG Group names Bollywood actress Mrunal Thakur as Brand Ambassador for Carlton Wellness, effective FY 2025–26, to drive
- [Ayekart Appoints Sumit Aggarwal as Head of International Markets](https://customerengagement.net/ayekart-sumit-aggarwal-head-international-markets/): Ayekart strengthens global expansion by appointing Sumit Aggarwal as Head – International Markets, focusing on cross-border trade, market
- [Neeraj Chopra Launches Vel Sports Athlete Management Firm](https://customerengagement.net/neeraj-chopra-vel-sports-launch/): Olympic champion Neeraj Chopra launches Vel Sports, a new athlete management firm offering training, sponsorships, and global exposure
- [Ayush Kapoor Joins Theobroma as Chief Marketing Officer](https://customerengagement.net/ayush-kapoor-theobroma-cmo-appointment/): Theobroma appoints Ayush Kapoor as new CMO to drive brand growth, digital innovation, and expansion to 250 stores
- [Sony Unveils Akshay Kumar's Second Wheel of Fortune Brand Film](https://customerengagement.net/akshay-kumar-wheel-of-fortune-brand-film/): Sony Pictures Networks India launches the second high-energy brand film for Wheel of Fortune, starring Akshay Kumar in
- [Creativefuel Powers JioHotstar x Superman: 210M Views in 6 Days](https://customerengagement.net/creativefuel-jiohotstar-superman-digital-launch/): Creativefuel drove JioHotstar’s Superman digital launch with 12,000+ assets, hitting 210M+ views and 160M+ reach via culture-first memes
- [ZEE5 Partners with Ferns N Petals for ‘Saali Mohabbat’ Valentine’s Campaign](https://customerengagement.net/zee5-ferns-n-petals-saali-mohabbat-campaign/): ZEE5 teams up with Ferns N Petals for its Valentine’s Day campaign ‘Saali Mohabbat,’ celebrating unconventional expressions of
- [Birla Opus Paints Launches Festive Campaign to Celebrate Pongal](https://customerengagement.net/birla-opus-paints-pongal-festive-campaign/): Birla Opus Paints celebrates Pongal with a new festive campaign that highlights the spirit of togetherness, colors of
- [Tarun Garg Appointed as New MD and CEO of Hyundai Motor India](https://customerengagement.net/tarun-garg-hyundai-motor-india-md-ceo/): Tarun Garg takes over as the new Managing Director and CEO of Hyundai Motor India, succeeding Unsoo Kim,
- [Liberty Shoes Appoints Priyanka Vishnoi as Head of Marketing](https://customerengagement.net/liberty-shoes-priyanka-vishnoi-head-of-marketing/): Liberty Shoes strengthens its leadership team by appointing Priyanka Vishnoi as Head of Marketing to drive brand growth,
- [GIVA Glow in Motion: Barkha Singh Unveils Sparkling CNC-Cut Jewellery Collection](https://customerengagement.net/giva-glow-in-motion-collection-barkha-singh/): Discover GIVA’s ‘Glow in Motion’ collection starring Barkha Singh. Innovative CNC-cut silver pieces that shimmer with every move.
- [Devyani-Sapphire Merger: Single Yum! Brands Giant Emerges in India](https://customerengagement.net/devyani-sapphire-merger-yum-brands-india/): Devyani International merges with Sapphire Foods in ₹7,800 Cr deal, forming India’s top KFC-Pizza Hut operator. Expect ₹200
- [15th ACEF Global Customer Engagement Awards 2026 Unveils Star-Studded Jury for Mumbai Summit](https://customerengagement.net/15th-acef-global-customer-engagement-awards-2026-mumbai-jury/): Discover the 15th ACEF Global Customer Engagement Awards 2026 in Mumbai, featuring a powerhouse jury of 30+ marketing
- [Red FM’s MP and Rajasthan Stations Receive AQC Certification for Broadcast Excellence](https://customerengagement.net/red-fm-mp-rajasthan-aqc-certification/): Red FM’s stations across Madhya Pradesh and Rajasthan earn AQC certification, reaffirming the network’s commitment to maintaining top-notch
- [Tanishq celebrates timeless love with Shabana Azmi and Javed Akhtar](https://customerengagement.net/tanishq-timeless-love-shabana-azmi-javed-akhtar-campaign/): Tanishq’s new natural diamond campaign featuring Shabana Azmi and Javed Akhtar celebrates timeless love with the Soulmate Diamond
- [Fortune Launches Uttarayan-Themed Cottonlite Festive Pack in Gujarat](https://customerengagement.net/fortune-uttarayan-cottonlite-festive-pack-gujarat/): Fortune introduces a vibrant Uttarayan-themed Cottonlite pack for Gujarat’s Makar Sankranti celebrations, featuring kites and cultural motifs to
- [Anukriti Malik Joins RPSG Lifestyle Media as Corporate Communication and Social Media Lead](https://customerengagement.net/anukriti-malik-rpsg-lifestyle-media-corporate-communication-social-media-lead/): Anukriti Malik joins RPSG Lifestyle Media as lead for corporate communications and social media, bringing expertise in strategic
- [Public Rejoices as Porsche Drops AI-Free Holiday Ad Masterpiece](https://customerengagement.net/porsche-no-ai-holiday-ad-coded-love-letter/): Porsche’s hand-drawn “The Coded Love Letter” goes viral for ditching AI, unlike Coca-Cola and McDonald’s backlash-plagued holiday ads—celebrating
- [Swiggy Rolls Out Polaroid-Style Photo Feature on Giftables](https://customerengagement.net/swiggy-giftables-polaroid-photo-feature-2025/): Swiggy introduces free Polaroid-style photo prints on Giftables, letting users add personal images, captions, and nostalgic touches to
- [Stashfin Refreshes Brand Identity with Modern Logo](https://customerengagement.net/stashfin-new-logo-brand-identity-2025/): Stashfin unveils refreshed logo featuring ‘S’ as upward arrow in coral red gradient, symbolizing financial progress and empowerment
- [McDonald’s turns print into AR playground for Signature Burger launch](https://customerengagement.net/mcdonalds-ar-newspaper-campaign-signature-burger-launch/): McDonald’s India – North and East transforms newspapers into an AR-powered playground, bringing its new Signature Collection burgers
- [Barbeque Nation Ignites New Year with ‘Milne Ki Bhookh’ Campaign](https://customerengagement.net/barbeque-nation-milne-ki-bhookh-new-year-campaign/): Barbeque Nation launches ‘Milne Ki Bhookh’ New Year campaign, celebrating reunion hunger with unlimited grills, festive buffets, and
- [Bingo! Mad Angles Turns Everyday Disputes into Comic Snack Moments](https://customerengagement.net/bingo-mad-angles-ad-everyday-disputes-comic-moments/): Bingo! Mad Angles’ latest ad hilariously resolves household squabbles with crunchy wafers, turning remote fights and chicken tiffs
- [Kohinoor Basmati Rice Teams with Aditya Gadhvi for Gujarati Folk Campaign](https://customerengagement.net/kohinoor-basmati-rice-aditya-gadhvi-gujarati-folk-campaign/): Kohinoor Basmati Rice partners with Aditya Gadhvi for ‘Kohinoor Na Garba Rice’ campaign, blending Gujarati folk music with
- [What Is Customer Engagement? Strategies, Metrics & Business Impact](https://customerengagement.net/what-is-customer-engagement-strategies-metrics/): Explore customer engagement: build loyalty with personalized strategies, omnichannel tactics, AI tools, and key metrics like NPS for
- [Air India Express Partners with Tata Steel Foundation to Spread Festive Cheer with Special Joy Flight for Underprivileged Children](https://customerengagement.net/air-india-express-joy-flight-underprivileged-children/): Air India Express operates a special joy flight for underprivileged children, sharing the magic of flying and reinforcing
- [Shraddha Kapoor Stars in Bisk Farm’s ‘Rich Marie’ Chai Break Campaign](https://customerengagement.net/shraddha-kapoor-bisk-farm-rich-marie-chai-break-campaign/): Bisk Farm launches its ‘Rich Marie’ chai break campaign featuring Shraddha Kapoor, celebrating India’s favorite tea-time moments with
- [Somany Ceramics Partners with Techno India University to Promote Recycling Through Art](https://customerengagement.net/somany-ceramics-techno-india-university-recycling-through-art/): Somany Ceramics joins hands with Techno India University to repurpose broken tiles into art, inspiring sustainability and creativity
- [L’Oréal Professionnel Becomes Title Sponsor of UP Warriorz for WPL Season 4](https://customerengagement.net/loreal-professionnel-up-warriorz-title-sponsor-wpl-season-4/): ’Oréal Professionnel partners with UP Warriorz as title sponsor for WPL Season 4, celebrating women’s empowerment and style
- [Colgate-Palmolive India Receives ₹267.64 Crore Tax Demand, Plans Appeal](https://customerengagement.net/colgate-palmolive-india-267-crore-tax-demand-challenge/): Colgate-Palmolive India faces ₹267.64 crore tax demand for FY22 over transfer pricing; company to challenge order at ITAT
- [Leo Burnett Appoints Abhimanyu Khedkar as Managing Director and Head of Office](https://customerengagement.net/abhimanyu-khedkar-leo-burnett-mumbai-appointment/): Leo Burnett India announces the appointment of Abhimanyu Khedkar as Managing Director and Head of Office, Mumbai, strengthening
- [Swiggy Scenes Launches ‘Un-Coop Yourself’ Campaign to End the Year on a Fun Note](https://customerengagement.net/swiggy-scenes-un-coop-yourself-campaign/): Swiggy Scenes rolls out its quirky year-end activation, ‘Un-Coop Yourself,’ urging audiences to step out, socialize, and relish
- [Haier and SW Network Unveils AI-Led Christmas Film Celebrating Belief and Homecoming Magic](https://customerengagement.net/haier-sw-network-ai-christmas-film/):  Haier partners with SW Network to release an innovative AI-powered Christmas film, blending technology and festive storytelling to
- [Former VML India President Saurabh Saksena Launches SAULV Integrated Agency](https://customerengagement.net/saurabh-saksena-saulv-agency-launch/): Saurabh Saksena, ex-VML India president, unveils SAULV—an AI-powered integrated communications agency blending strategy, creativity, and GenAI for transformative
- [VIP Industries Appoints Sameer Wanchoo as Chief Marketing Officer](https://customerengagement.net/vip-industries-sameer-wanchoo-cmo-appointment/): VIP Industries strengthens leadership with Sameer Wanchoo as CMO, bringing two decades of FMCG and consumer marketing expertise
- [Royal Green Redefines Ambition with New ‘ #LiveUpSuccess ’ Campaign](https://customerengagement.net/royal-green-live-up-success-campaign/): Royal Green Whisky launches its new ‘Live Up Success’ campaign, evolving from ‘Taste the Success’ to connect with
- [Polycab Spreads Cheer and Safety with ‘Green Wires’ Christmas Campaign](https://customerengagement.net/polycab-green-wires-safety-under-the-christmas-tree-campaign/): Polycab India’s new festive film ‘Safety Under the Christmas Tree’ promotes its Green Wires with a heartfelt message
- [Pulse Candy Collaborates with K-pop Star Aoora for Festive Digital Campaign](https://customerengagement.net/pulse-candy-aoora-festive-digital-campaign/): Pulse Candy partners with K-pop artist Aoora for its new ‘Pulse of the Party’ festive digital ad, blending
- [Bisk Farm Partners with Shraddha Kapoor for New ‘Rich Marie Chai Break’ Campaign](https://customerengagement.net/bisk-farm-shraddha-kapoor-rich-marie-chai-break-campaign/): Bisk Farm has roped in Bollywood actor Shraddha Kapoor for its ‘Rich Marie Chai Break’ campaign, celebrating India’s
- [Sony Pictures India Unveils Immersive ‘Anaconda’ Campaign Across Indian Cities](https://customerengagement.net/sony-pictures-india-immersive-anaconda-campaign/): Sony Pictures Entertainment India has rolled out a high-impact, immersive outdoor and in-cinema campaign for Anaconda, turning Mumbai
- [redBus Christmas Ad Celebrates Acceptance and Togetherness in Shared Travel](https://customerengagement.net/redbus-christmas-ad-acceptance-shared-travel/):  redBus unveils its latest Christmas ad exploring acceptance and unity among diverse travelers, redefining shared travel spaces with
- [How Coca-Cola Gave the World the Red Santa Claus](https://customerengagement.net/coca-cola-red-santa-claus-story/): Discover how Coca-Cola’s 1930s advertising transformed Santa Claus into the jolly red-suited icon recognized worldwide, blending art, marketing,
- [Sony Pictures Networks India Appoints Ankur Shrivastava as Associate Vice President](https://customerengagement.net/sony-pictures-networks-ankur-shrivastava-appointment/):  Sony Pictures Networks India announces the appointment of Ankur Shrivastava as Associate Vice President, strengthening its leadership in
- [Emcure and MS Dhoni Revive ‘Winning Over Obesity’ Campaign to Promote Healthier Living](https://customerengagement.net/emcure-ms-dhoni-winning-over-obesity-campaign/): Emcure Pharmaceuticals and MS Dhoni relaunch the ‘Winning Over Obesity’ campaign, inspiring Indians to adopt active lifestyles and
- [One Hand Clap Creates New ‘Stranger Things’ Film for Netflix](https://customerengagement.net/one-hand-clap-stranger-things-film-netflix/): Creative agency One Hand Clap collaborates with Netflix to produce a compelling new ‘Stranger Things’ film, blending nostalgia,
- [ZEEL Launches 'Zee Immerse'](https://customerengagement.net/zee-immerse-branded-ip-launch/):  Zee Entertainment unveils Zee Immerse, a new vertical creating immersive, platform-agnostic branded IPs focused on audience participation across
- [Indewheelers Motorsports Names Apollo Techno Industries Title Sponsor for Thrilling Season](https://customerengagement.net/indewheelers-motorsports-apollo-techno-sponsor/): Indewheelers Motorsports partners with Apollo Techno Industries as title sponsor, powering the championship with engineering innovation and high-speed
- [Peps Launches ‘Vivah Mattress’ with Wedding-Themed Digital Campaign](https://customerengagement.net/peps-vivah-mattress-digital-campaign/): Peps Industries introduces the ‘Vivah Mattress’ through a creative wedding-set digital campaign celebrating comfort, togetherness, and the start
- [Pond’s x Disney Avatar: Fire and Ash – Cinematic Skincare Glow from Pandora](https://customerengagement.net/ponds-disney-avatar-fire-ash-skincare-india/): Pond’s teams with Disney’s Avatar: Fire and Ash for glowing, Na’vi-inspired skincare in India, featuring AR campaigns and
- [Remembrance, Power of Confusion, Empathy: Prasoon Joshi’s Call for Human Advertising at AAAI](https://customerengagement.net/prasoon-joshi-aaai-speech-remembrance-confusion-empathy/): Prasoon Joshi receives AAAI Lifetime Achievement Award, urging ad industry to embrace remembrance, confusion’s creativity, and empathy over
- [Sam Altman offers no clarity on OpenAI IPO, says he’s “0% excited” to lead a public company](https://customerengagement.net/sam-altman-openai-ipo-0-percent-excited/): OpenAI CEO Sam Altman reveals “0% excitement” for leading a public company amid IPO speculation, prioritizing AI innovation
- [Beats and Travis Scott Unite for ‘Dare to Dream’ – A Cinematic Anthem of Belief and Ambition](https://customerengagement.net/beats-travis-scott-dare-to-dream-campaign/): Beats and Travis Scott join forces for ‘Dare to Dream’, a cinematic campaign that celebrates self-belief, ambition, and
- [Relaxo Teams Up with EaseMyTrip for 'Buy & Fly' Winter Campaign](https://customerengagement.net/relaxo-easemytrp-buy-fly-winter-campaign/): Relaxo’s ‘Buy & Fly’ winter campaign with EaseMyTrip offers flight vouchers up to ₹2,000 on ₹1,500+ footwear purchases.
- [Miniklub Unveils 'The Happy Parenting Strategy' Campaign Celebrating Modern Dads](https://customerengagement.net/miniklub-happy-parenting-strategy-campaign/): Discover Miniklub’s latest ‘The Happy Parenting Strategy’ campaign featuring Mr. Dad (Gautam Rode) in a fun digital film
- [Fabindia Partners Mahindra: Book eSUVs with Fabcoins](https://customerengagement.net/fabindia-mahindra-fabcoins-esuv-bookings/): Fabindia teams up with Mahindra to let customers redeem Fabcoins for eSUV bookings like XUV400. Blend loyalty rewards
- [McDonald’s Withdraws AI Christmas Ad After Backlash, Echoing Coca-Cola Controversy](https://customerengagement.net/mcdonalds-india-signature-collection-burgers-2/): McDonald’s Netherlands has withdrawn its AI-generated Christmas advertisement after widespread online backlash. McDonald’s Netherlands has withdrawn its AI-generated
- [McDonald’s India Launches Signature Collection Burgers](https://customerengagement.net/mcdonalds-india-signature-collection-burgers/): McDonald’s India unveils premium Signature Collection burgers like Spicy Maharaja Mac and Truffle McSpicy. Bold flavors, desi twists
- [MARS Cosmetics ‘Cloud Kiss’ Lipstick: Hot Air Balloon Launch](https://customerengagement.net/mars-cosmetics-cloud-kiss-lipstick-balloon-activation/): MARS Cosmetics unveils ‘Cloud Kiss’ lipstick via thrilling hot air balloon activation. Lightweight, long-lasting shades like Sunset Glow
- [Swiss Beauty's 'We Got You, Girl!' Film with Taapsee Pannu Empowers Modern Women](https://customerengagement.net/swiss-beauty-we-got-you-girl-taapsee-pannu-campaign/): Discover Swiss Beauty’s new ‘We Got You, Girl!’ campaign featuring Taapsee Pannu. Celebrating expressive femininity, confidence, and bold
- [Dabur Odomos Dengue Season Campaign Uses Hybrid VOX for Real Protection Stories](https://customerengagement.net/dabur-odomos-dengue-campaign-hybrid-vox/): Dabur Odomos launches dengue awareness campaign with Hybrid’s VOX platform, featuring authentic family voices. Stay protected with natural
- [Naukri's Peanut Christmas Tree Captures Appraisal Season Frustration in Bengaluru](https://customerengagement.net/naukri-christmas-installation-appraisal-peanut-tree-bengaluru/): Naukri.com’s witty 25-foot Christmas tree at Prestige Tech Park features peanuts instead of ornaments, highlighting ‘appraisal waala peanut’
- [Bajaj Broking ‘Seedhi, Simple Investing’ Campaign with Vijay Varma Empowers Everyday Investors](https://customerengagement.net/bajaj-broking-seedhi-simple-investing-campaign-vijay-varma/): Bajaj Broking launches ‘Seedhi, Simple Investing’ featuring Vijay Varma. Zero-brokerage app simplifies equities, F&O, IPOs for millennials—live charts,
- [OpenAI Launches AI Academy to Train Journalists in Responsible AI Tools](https://customerengagement.net/openai-ai-academy-journalists-training/): OpenAI’s new academy offers free courses for journalists on AI for reporting, fact-checking, and content creation. Master GPT-4o,
- [Jio BP Appoints Sidheshwar Sharma as Chief Marketing Officer](https://customerengagement.net/jio-bp-sidheshwar-sharma-cmo-appointment/): Jio BP names Sidheshwar Sharma as CMO to drive EV charging, sustainable fuels, and loyalty campaigns across 1,500+
- [Scribbld Appoints Mustanseer Jawadwala as Chief Growth Officer](https://customerengagement.net/scribbld-mustanseer-jawadwala-cgo-appointment/): Scribbld names Mustanseer Jawadwala as CGO with 15+ years in tech scaling to drive user growth, AI features,
- [Healthy Master Appoints Milind Soman as Brand Ambassador for Clean Snacking](https://customerengagement.net/healthy-master-milind-soman-brand-ambassador/): Fitness icon Milind Soman named Healthy Master ambassador to promote roasted, high-protein snacks—roasted makhana, baked chips as healthy
- [MAGGI New Campaign: Magic in the Moment of Everyday Togetherness](https://customerengagement.net/maggi-magic-in-the-moment-togetherness-campaign/): MAGGI launches heartwarming TVC celebrating family bonding over 2-minute noodles—rainy days, office breaks, festive laughs in multilingual push
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- [Samantha Ruth Prabhu Launches Mile Collective Activewear Brand](https://customerengagement.net/samantha-ruth-prabhu-mile-collective-launch/): Samantha Ruth Prabhu co-founds Mile Collective, a comfort-first activewear and lifestyle brand designed for Indian bodies, blending wellness,
- [redBus Urges Travellers to Explore Local Gems with Discover Bharat Sale](https://customerengagement.net/redbus-discover-bharat-sale-local-travel/): redBus launches Discover Bharat Sale promoting domestic bus travel to hidden gems with tickets from ₹299 and up
- [Vicky Kaushal Fronts Birla Estates ‘Real Advice’ Campaign for Easy Homebuying](https://customerengagement.net/vicky-kaushal-birla-estates-real-advice-campaign-2026/): Bollywood star Vicky Kaushal leads Birla Estates’ Real Advice’ campaign, simplifying homebuying with practical tips, virtual tours, and
- [Ride Easy, Vibe Easy: Bajaj Chetak C25 Brings Calm to Electric Rides](https://customerengagement.net/chetak-c25-electric-scooter-launch-2026/): Bajaj Chetak C25 electric scooter launches at ₹91,399 with 113 km range, smooth 55 km/h performance, and a
- [YouTube Rolls Out New Parental Controls for Teens and Families](https://customerengagement.net/youtube-new-parental-controls-teens-families-2026/): YouTube introduces industry-first Shorts time limits, custom reminders, and simplified account management to enhance safety for teens and
- [Bigg Boss Marathi Season 6 Ropes in Nine Top Brands as Sponsors](https://customerengagement.net/bigg-boss-marathi-season-6-nine-sponsors-2026/): Bigg Boss Marathi S6 secures nine sponsors, including Danube Properties, Santoor Soap, MYK Laticrete, and P. N. Gadgil,
- [Thums Up Brings ICC T20 World Cup Trophy to India’s Major Airports](https://customerengagement.net/thums-up-icc-t20-world-cup-trophy-airports-india-2026/): Thums Up launches nationwide ICC T20 World Cup Trophy tour at Ahmedabad, Delhi, and Mumbai airports, offering immersive
- [Kaushik Chakravorty Joins Vritti IMedia as Head of Strategy & Alliances](https://customerengagement.net/kaushik-chakravorty-vritti-media-head-strategy-alliances/): Vritti IMedia names Kaushik Chakravorty as Head of Strategy & Alliances, drawing on 30+ years in media to
- [Kotak Securities Appoints Arpita Das as Vice President](https://customerengagement.net/kotak-securities-arpita-das-vice-president/): Arpita Das joins Kotak Securities as Vice President to strengthen brand positioning, customer engagement, and strategic growth, leveraging
- [ACEF DMSM Leadership Summit & Awards 2026: Branding & Marketing Leaders Converge at Mumbai’s Taj Lands End](https://customerengagement.net/acef-dmsm-leadership-summit-awards-2026-taj-lands-end-mumbai/): Join senior marketers, brand leaders & digital strategists at ACEF DMSM Leadership Summit & Awards  2026 on 16 Jan 2026
- [Jos Alukkas Launches Wedding Campaign with Dulquer Salmaan and Keerthy Suresh](https://customerengagement.net/jos-alukkas-dulquer-salmaan-keerthy-suresh-wedding-campaign/): Jos Alukkas unveils festive wedding campaign starring Malayalam stars Dulquer Salmaan and Keerthy Suresh, celebrating love, tradition, and
- [REA India Appoints Kapil Goswami as Chief Growth & Marketing Officer](https://customerengagement.net/rea-india-kapil-goswami-chief-growth-marketing-officer-2/): REA India, parent of Housing.com, appoints Kapil Goswami as CGMO to drive growth, marketing innovation, and consumer engagement
- [Nykaa Appoints Neha Bhise as Assistant Vice President – Marketing](https://customerengagement.net/nykaa-neha-bhise-avp-marketing/): Nykaa welcomes Neha Bhise from Reliance Brands as AVP-Marketing to strengthen brand strategy, digital campaigns, and customer engagement
- [Kingfisher Taps Women’s Cricket Pulse with High-Energy WPL Brand Film](https://customerengagement.net/kingfisher-wpl-brand-film-womens-cricket/): Kingfisher Premium launches vibrant WPL brand film with ‘Chhori Aayi. Hutt le bro!’ anthem, celebrating women’s cricket as
- [Techno Paints Announces Sachin Tendulkar as Brand Ambassador](https://customerengagement.net/techno-paints-sachin-tendulkar-brand-ambassador/): Techno Paints ropes in cricket legend Sachin Tendulkar as brand ambassador to boost premium paints market presence with
- [ICC Announces Marriott Bonvoy Global Partnership for Cricket Fans](https://customerengagement.net/icc-marriott-bonvoy-partnership-cricket-fans/): ICC partners with Marriott Bonvoy as the Official Hotel Rewards Partner for the Champions Trophy 2026 and beyond,
- [Freshworks Appoints Kady Srinivasan as Chief Marketing Officer](https://customerengagement.net/freshworks-kady-srinivasan-chief-marketing-officer/): Freshworks names Kady Srinivasan as CMO to drive global brand strategy, customer engagement, and AI-powered growth across its
- [LS Digital Group Appoints Ganesh Kotian as Assistant Vice President](https://customerengagement.net/ls-digital-ganesh-kotian-avp-appointment/): LS Digital names Ganesh Kotian as AVP to drive business development, client partnerships, and AI-led digital growth across
- [Castrol India Appoints V Kaushik Vedula as Vice President – Marketing](https://customerengagement.net/castrol-india-v-kaushik-vedula-vp-marketing/): Castrol India names V Kaushik Vedula as VP-Marketing to drive brand innovation, digital transformation, and growth across automotive
- [Alchemist Marketing Solutions Acquires Brand Triton for Strategic Expansion](https://customerengagement.net/alchemist-acquires-brand-triton-expansion/): Alchemist Marketing Solutions Group acquires legacy agency Triton Communications, expanding integrated marketing services into FMCG, D2C, durables, and
- [Britannia The Laughing Cow Launches ‘Snacking Ka New Angle’ Campaign](https://customerengagement.net/britannia-laughing-cow-snacking-ka-new-angle-campaign/): Britannia The Laughing Cow redefines cheese snacking with ‘Snacking Ka New Angle,’ positioning Cheese Triangles as convenient, ready-to-eat
- [Tanishq Unveils ‘Give Wings to the Girl Within’ Campaign with Ananya Panday](https://customerengagement.net/tanishq-ananya-panday-give-wings-girl-within-campaign/): Tanishq launches Festival of Diamonds campaign starring Ananya Panday, celebrating natural diamonds that awaken the joyful girl within
- [Omnicom Unveils Next-Gen Omni Platform with Advanced AI Capabilities](https://customerengagement.net/omnicom-new-omni-ai-platform-launch/): Omnicom launches the new Omni, an AI-driven marketing intelligence platform integrating data, creativity, media, and agentic AI for
- [Shivaram Lakshminarayan Appointed MD, Malvika Sinha CCO at Ruder Finn India](https://customerengagement.net/shivaram-lakshminarayan-md-malvika-sinha-cco-ruder-finn-india/): Ruder Finn India elevates Shivaram Lakshminarayan to MD and appoints Malvika Sinha as CCO, strengthening leadership for tech,
- [Pronto Expands to Chennai with 10-Minute Trained House Help Service](https://customerengagement.net/pronto-chennai-launch-10-minute-house-help/): Pronto launches in Chennai, offering verified, trained house help at your doorstep in just 10 minutes to tackle
- [Dentsu Launches dentsu.Connect in India to Unite Data, Creativity, and Technology](https://customerengagement.net/dentsu-launches-dentsu-connect-india-data-technology/): Dentsu India launches dentsu.Connect, its global unified operating system, powers data-driven, integrated marketing solutions through advanced AI, analytics,
- [Aisle Network Launches ‘Better Because of Love’ Campaign, Moving Beyond Dating](https://customerengagement.net/aisle-network-better-because-of-love-campaign/): Aisle Network unveils its new campaign ‘Better Because of Love,’ expanding its narrative from dating to deeper emotional
- [Kenvue Appoints Madhav Nayak as Vice President and CMO for Asia-Pacific](https://customerengagement.net/kenvue-madhav-nayak-vp-cmo-asia-pacific/): Kenvue appoints Madhav Nayak as Vice President and Chief Marketing Officer for Asia-Pacific to lead regional brand strategy,
- [Animesh Kumar Appointed as CEO of Infomo Global India](https://customerengagement.net/animesh-kumar-appointed-as-ceo-of-infomo-global-india/): Award-winning digital strategist and former WPP leader Animesh Kumar appointed as Infomo Global India’s CEO. He is changing
- [Gaunik Jeet Singh Joins Knauf India as Head of Marketing](https://customerengagement.net/gaunik-jeet-singh-joins-knauf-india-as-head-of-marketing/): Gaunik Jeet Singh is appointed Head of Marketing at Knauf India. He will spearhead customer-focused campaigns and strategic
- [PROHED Wins Digital Marketing Mandate for Navneet TopTech](https://customerengagement.net/prohed-wins-digital-marketing-mandate-for-navneet-toptech/): With the goal of enhancing the EdTech brand’s performance marketing, digital expansion, and online visibility, PROHED is awarded
- [Sebamed Breaks Dandruff Stereotypes with Bold Awareness Campaign](https://customerengagement.net/sebamed-breaks-dandruff-stereotypes-with-bold-awareness-campaign/): In an audacious new campaign, Sebamed dispels the myths surrounding dandruff and positions its pH-balanced formula as the
- [Sarina Menezes Promoted to Senior Vice President - Marketing & Communications at Oberoi Realty](https://customerengagement.net/sarina-menezes-promoted-to-senior-vice-president-marketing-communications-at-oberoi-realty/): Sarina Menezes, who spearheads brand strategy and corporate expansion, has been elevated to SVP & Head – Marketing
- [To Increase Premium Adoption, X Reduces Subscription Fees in India by Up to 48%](https://customerengagement.net/to-increase-premium-adoption-x-reduces-subscription-fees-in-india-by-up-to-48/): With the goal of growing its premium user base and encouraging adoption in a price-sensitive market, X (formerly
- [Anisha Baghudana Appointed Director of Marketing, APAC at InMobi Advertising](https://customerengagement.net/anisha-baghudana-appointed-director-of-marketing-apac-at-inmobi-advertising/): Anisha Baghudana has joined InMobi Advertising as the APAC Director of Marketing. Having worked in e-commerce and brand
- [Reinventing Social CRM: Multichannel Strategies Driving Customer Engagement in 2025](https://customerengagement.net/reinventing-social-crm-multichannel-strategies-driving-customer-engagement-in-2025/): Find out how multichannel strategies and cutting-edge Social CRM tools are changing how businesses interact with customers in
- [Yash Mehta Promoted to Director, Product Marketing Content at Dream11](https://customerengagement.net/yash-mehta-promoted-to-director-product-marketing-content-at-dream11/): Dream11 has made Yash Mehta the Director of Product Marketing Content. He will be in charge of brand
- [Phoenix Mills Ltd Appoints Vithal Suryavanshi to Lead Commercial Real Estate Division](https://customerengagement.net/phoenix-mills-appoints-vithal-suryavanshi-to-lead-commercial-real-estate-division/): Phoenix Mills Ltd has named Vithal Suryavanshi as CEO of Commercial Real Estate to oversee strategic growth and
- [Aman Singh is named Associate Vice President at Amplifi by Dentsu](https://customerengagement.net/dentsu-elevates-aman-singh-to-associate-vice-president-role-at-amplifi/): Aman Singh has been appointed as Associate Vice President at Amplifi, the media investment and innovation division of
- [Google Launches Veo 3 in India: Transforming AI Video Creation](https://customerengagement.net/google-launches-veo-3-in-india-transforming-ai-video-creation/): Google’s newest AI video creation tool, Veo 3, is now available in India. It allows marketers and creators
- [ZEE R.I.S.E.: Changing the way brands grow with an omnichannel ecosystem that focuses on results](https://customerengagement.net/zee-r-i-s-e-changing-the-way-brands-grow-with-an-omnichannel-ecosystem-that-focuses-on-results/): ZEE has created R.I.S.E., a unified, results-driven omnichannel ecosystem that will change how brands are built by bringing
- [Kia India hires Atul Sood as Senior Vice President of Sales and Marketing to Drive Next Growth Phase](https://customerengagement.net/kia-india-hires-atul-sood-as-senior-vice-president-of-sales-and-marketing-to-drive-next-growth-phase/): Kia India names Atul Sood as Senior Vice President – Sales & Marketing, leveraging his extensive automotive experience
- [Range Rover Unveils Modern Logo After 55 Years, Ushering in Electric Era](https://customerengagement.net/range-rover-unveils-modern-logo-after-55-years-ushering-in-electric-era/): Range Rover introduces a minimalist new logo featuring stylized “R”s and a signature checker pattern, marking its first
- [StackAdapt Unveils Ivy™: The AI Assistant That Changes How Marketing Decisions Are Made Based on Data](https://customerengagement.net/stackadapt-unveils-ivy-the-ai-assistant-that-changes-how-marketing-decisions-are-made-based-on-data/): StackAdapt has released Ivy™, an AI-powered assistant that helps agencies and brands make faster data-driven marketing decisions by
- [Organic Tattva Launches ‘Har Maa Ka Vishwas’ Campaign Featuring Kareena Kapoor Khan](https://customerengagement.net/organic-tattva-launches-har-maa-ka-vishwas-campaign-featuring-kareena-kapoor-khan/): With Kareena Kapoor Khan, Organic Tattva introduces their new campaign, “Har Maa Ka Vishwas,” which highlights the confidence
- [Fenesta's New Campaign Film, "Fine. Finer. Fenesta," Adds a Bit of Humor This Monsoon](https://customerengagement.net/fenestas-new-campaign-film-fine-finer-fenesta-adds-a-bit-of-humor-this-monsoon/): Fenesta launches a humorous monsoon campaign film titled “Fine. Finer. Fenesta,” highlighting its premium windows and doors with
- [ZEE5 India to Launch Free FAST Channels on Connected TVs in Partnership with Amagi](https://customerengagement.net/zee5-india-to-launch-free-fast-channels-on-connected-tvs-in-partnership-with-amagi/): This August, ZEE5 India and Amagi will launch free, always-on FAST channels on connected TVs, providing consumers with
- [McDonald’s India (North & East) Unveils the Ranveer Singh Meal with a High-Energy Campaign](https://customerengagement.net/mcdonalds-india-north-east-unveils-the-ranveer-singh-meal-with-a-high-energy-campaign/): McDonald’s India (North & East) launches the Ranveer Singh Meal, celebrating the Bollywood star with a dynamic campaign
- [Instagram’s Major Shift: Public Pro Accounts Now Searchable on Google and Bing](https://customerengagement.net/instagrams-major-shift-public-pro-accounts-now-searchable-on-google-and-bing/): Instagram now lets search engines index public posts from professional accounts, expanding content reach beyond the app and
- [Emami Appoints Kaushik V as Vice President -Marketing](https://customerengagement.net/emami-appoints-kaushik-v-as-vice-president-marketing/): Emami Ltd., one of India’s leading personal care and healthcare companies, has promoted Kaushik V to the prestigious
- [Breaking the Silence: Tata Trusts’ ‘Khud Se Jeet’ Film Inspires Women to Prioritize Early Cervical Cancer Detection](https://customerengagement.net/breaking-the-silence-tata-trusts-khud-se-jeet-film-inspires-women-to-prioritize-early-cervical-cancer-detection/): Discover how Tata Trusts’ ‘Khud Se Jeet’ campaign uses powerful storytelling to encourage Indian women to overcome stigma
- [Social Panga Secures End-to-End Marketing for Neo by Nippon Paint](https://customerengagement.net/social-panga-secures-end-to-end-marketing-for-neo-by-nippon-paint/): Social Panga wins the marketing mandate for Neo by Nippon Paint, aiming to build a bold and digital-first
- [Priya Nair to Drive HUL’s Future as New CEO & MD](https://customerengagement.net/priya-nair-to-drive-huls-future-as-new-ceo-md/): Hindustan Unilever Ltd. appoints Priya Nair as CEO & MD, effective August, marking a new era of strategic
- [Swati Balani Takes Creative Helm at FCB Interface as Executive Creative Director](https://customerengagement.net/swati-balani-takes-creative-helm-at-fcb-interface-as-executive-creative-director/): FCB Interface appoints Swati Balani as Executive Creative Director to lead the agency’s creative transformation and drive bold
- [Tesla Set to Electrify India with First Mumbai Store Launch in July](https://customerengagement.net/tesla-set-to-electrify-india-with-first-mumbai-store-launch-in-july/): Tesla is officially entering the Indian market with its first showroom in Mumbai this July. Explore the details
- [Cindy Rose Named CEO of WPP: A Bold New Chapter for the Ad Giant](https://customerengagement.net/cindy-rose-named-ceo-of-wpp-a-bold-new-chapter-for-the-ad-giant/): WPP appoints Microsoft executive Cindy Rose as its new CEO, replacing Mark Read. A major shift as the
- [Haier India Enters Esports Arena with Launch of Haier G-League](https://customerengagement.net/haier-india-g-league-esports-tournament-launch-2025/): Discover how Haier India’s G-League brings esports and next-gen TV tech together, engaging 8,000 gamers and streaming live on YouTube. Explore their strategy for
- [Hardeep Singh Brar to Lead BMW Group India as President and CEO from September 2025](https://customerengagement.net/hardeep-singh-brar-to-lead-bmw-group-india-as-president-and-ceo-from-september-2025/): BMW Group India appoints Hardeep Singh Brar as new President and CEO, effective 1 September 2025, signaling a
- [Anushka Sharma Receives Sparkling Surprise from Her Dog in Giva’s Latest Jewelry Campaign](https://customerengagement.net/anushka-sharma-receives-sparkling-surprise-from-her-dog-in-givas-latest-jewelry-campaign/): Bollywood star Anushka Sharma stars in Giva’s latest ad where her dog gifts her silver jewelry. A touching
- [Grok 4 Debuts Live: What Elon Musk and xAI Just Revealed to the World](https://customerengagement.net/elon-musk-launches-grok-4-xais-groundbreaking-ai-model-set-to-solve-undocumented-engineering-challenges/): Elon Musk’s xAI unveils Grok 4, an advanced AI model designed to solve real-world engineering problems beyond known
- [Hero Realty Teams Up with VDO.AI to Revolutionize Digital Homebuying](https://customerengagement.net/hero-realty-teams-up-with-vdo-ai-to-revolutionize-digital-homebuying/): Hero Realty joins hands with VDO.AI to transform digital outreach through AI-powered video advertising, aiming to connect deeply
- [Golden Bullet’s New Campaign Featuring Manu Bhaker Hits the Mark](https://customerengagement.net/golden-bullets-new-campaign-featuring-manu-bhaker-hits-the-mark/): Buzz Makers’ most recent Golden Bullet commercial, which stars Olympian Manu Bhaker, honors accuracy, goal-setting, and the strength
- [Perplexity Launches Comet: The AI Browser Set to Redefine Online Search](https://customerengagement.net/perplexity-launches-comet-the-ai-browser-set-to-redefine-online-search/): Perplexity launches Comet, a fast, AI-powered browser that gives real-time, sourced answers – a cleaner, smarter way to
- [Volkswagen India Teams Up with Jasprit Bumrah as Brand Ambassador](https://customerengagement.net/volkswagen-india-teams-up-with-jasprit-bumrah-as-brand-ambassador/): Volkswagen India appoints cricketer Jasprit Bumrah as brand ambassador to strengthen its market presence and appeal to young
- [Sony Sports Network Launches Dedicated Tamil and Telugu Channels to Strengthen Regional Presence.](https://customerengagement.net/sony-sports-network-launches-dedicated-tamil-and-telugu-channels-to-strengthen-regional-presence/): Sony Sports Network is launching dedicated Tamil and Telugu channels – Sony Sports Ten 4 Tamil and Sony
- [Aditya Nagavekar Joins Schbang as Head of Strategy: A Strategic Mind with Ogilvy Legacy](https://customerengagement.net/aditya-nagavekar-joins-schbang-as-head-of-strategy-a-strategic-mind-with-ogilvy-legacy/): Aditya Nagavekar, former VP of Strategic Planning at Ogilvy, joins Schbang as Head of Strategy. Discover his journey,
- [WPP Media Faces Major Setback in 2025: AI Strategy Falters, CEO Exit, and Shares Crash by 17%](https://customerengagement.net/wpp-media-faces-major-setback-in-2025-ai-strategy-falters-ceo-exit-and-shares-crash-by-17/): WPP Media faces major challenges in 2025 as its AI strategy underperforms, profit forecasts drop, shares plunge 17%,
- [XG Becomes Global Ambassador for G‑SHOCK: A Bold New Chapter for Casio](https://customerengagement.net/xg-becomes-global-ambassador-for-g%e2%80%91shock-a-bold-new-chapter-for-casio/): A Powerful Collaboration Between Music and Style Casio officially unveiled XG, the globally rising hip-hop/R&B girl group, as
- [YouTube Cracks Down on AI-Generated Content with New Monetization Rules](https://customerengagement.net/youtube-cracks-down-on-ai-generated-content-with-new-monetization-rules/): YouTube updates monetization rules to restrict channels using AI-generated voices without human commentary, aiming to boost content quality.
- [iQOO Powers S8UL’s Road to Esports World Cup 2025 as Title Sponsor](https://customerengagement.net/iqoo-powers-s8uls-road-to-esports-world-cup-2025-as-title-sponsor/): iQOO partners with S8UL as the official title sponsor for their Esports World Cup 2025 campaign, marking a
- [Dentsu, GeekOut, and KODANSHA Creators’ Lab Launch ‘ROBMIX’ to Empower Next-Gen Roblox Creators and IP Development](https://customerengagement.net/dentsu-geekout-and-kodansha-creators-lab-launch-robmix-to-empower-next-gen-roblox-creators-and-ip-development/): Dentsu, GeekOut, and KODANSHA Creators’ Lab collaborate to launch ROBMIX, a new label focused on discovering Roblox creators,
- [From JioStar to ICC: Sanjog Gupta Takes the Helm of Global Cricket](https://customerengagement.net/from-jiostar-to-icc-sanjog-gupta-takes-the-helm-of-global-cricket/): Sanjog Gupta, former CEO of Sports at JioStar, is now the new CEO of the International Cricket Council
- [Key Features of GA4: Google Analytics for Modern Martech](https://customerengagement.net/key-features-of-ga4-google-analytics-for-modern-martech/): As digital marketing continues to evolve, so do the tools we use to measure and optimize performance. GA4:
- [Fabian Cowan Joins Connect Network Inc. As Director.](https://customerengagement.net/fabian-cowan-joins-connect-network-inc-as-director/): A Proven Journey of Strategic Growth: A Trailblazer in Media, Marketing, and Technology Leadership In today’s rapidly evolving
- [ACEF Awards 2025 Names Silver Spun Brand Solutions as Official PR & Social Media Partner](https://customerengagement.net/acef-awards-2025-names-silver-spun-brand-solutions-as-official-pr-and-social-media-partner/): Silver Spun Brand Solutions, an integrated communications and brand management firm, has recently inked a strategic partnership with
- [ACEF Global Customer Engagement Summit 2025 Celebrates Strategic Brilliance and Innovation](https://customerengagement.net/acef-global-customer-engagement-summit-2025-celebrates-strategic-brilliance-and-innovation/): 14th edition concludes in Mumbai with global delegates, award-winning campaigns, and cross-sector insights from Asia, UK, and the
- [Strategy Meets Innovation: The Future of Customer Engagement](https://customerengagement.net/strategy-meets-innovation-the-future-of-customer-engagement/): Successfully concluded 14th Global Customer Engagement Summit & Awards, April 30, 2025, at Sahara Star, Mumbai, is a
- [A hilarious take on daily horoscope in Tamil by RJ Chiyaan.](https://customerengagement.net/hilarious-tamil-daily-horoscope-by-rj-chiyaan/): “Geli Joshiyam” (Translation) Bumper: Radio City’s Podcast RJ Chiyaan: Every morning, each one of us wake up with
- [Customer Engagement Through Conversational Marketing – Insights from ACEF Global Summit 2025](https://customerengagement.net/customer-engagement-through-conversational-marketing-insights-from-acef-global-summit-2025/): In today’s digital-first world, conversational marketing has emerged as a pivotal strategy for brands striving to create meaningful
- [Q&A with Jatin Mishra - Senior Producer & Radio Jockey - FEVER FM (HT Media)](https://customerengagement.net/qa-with-jatin-mishra-senior-producer-radio-jockey-fever-fm-ht-media-acef-apprentice-radio-jockey-of-the-year-2024/): ACEF Apprentice Radio Jockey of the Year 2024 RJ Jatin started off as a passionate young intern learning
- [Congratulations to Cvent for wining (Gold) at the 13th ACEF Global Customer Engagement Awards in the category of Successful Use of Technology.](https://customerengagement.net/running-macos-and-windows-10-on-the-same-computer/): Gold – Events – Succesful Use of Technology – Cvent for Cvent Event Marketing and Management Platform “Being recognized as
- [Nippon Life India Asset Management Ltd Celebrates Multiple Wins](https://customerengagement.net/nippon-life-india-asset-management-ltd-celebrates-multiple-wins/): At Prestigious ACEF Global Customer Engagement Awards Ceremony (April 2024, Mumbai) Gold – Nippon Life India Asset Management
- [Connect Network Inc - ConnectEXP Celebrates Multiple Wins at Prestigious ACEF Global Customer Engagement Awards Ceremony - April 2024, Mumbai](https://customerengagement.net/connect-network-inc-connectexp-celebrates-multiple-wins-at-prestigious-acef-global-customer-engagement-awards-ceremony-april-2024-mumbai/): Gold – Connect Network Inc – ConnectEXP Retail Touch Points and Merchandising – Creative for Winter care launchSilver
- [Celebrating Success at the ACEF 13th Global Customer Engagement Awards - Mumbai, 29th April 2024](https://customerengagement.net/celebrating-success-at-the-acef-13th-global-customer-engagement-awards-mumbai-29th-april-2024/): The ACEF 13th Global Customer Engagement Awards concluded with resounding success, recognizing industry leaders and innovators in customer
- ["Elevating Customer Experiences with AI - Exploring Strategies for Enhanced Customer Engagement"](https://customerengagement.net/elevating-customer-experiences-with-ai-exploring-strategies-for-enhanced-customer-engagement-scheduled-for-april-2024-mumbai/): Scheduled for April 2024, Mumbai. Interested Speakers can directly show their interest by emailing the Suggested Topic, Brief Profile
- [Innovative Customer Engagement Strategies in the Digital Age: Highlight emerging trends and technologies.](https://customerengagement.net/innovative-customer-engagement-strategies-in-the-digital-age-highlight-emerging-trends-and-technologies-chatbots-ai-driven-personalization-vr-ar-experiences-that-are-reshaping-customer-engagement/): (chatbots, AI-driven personalization, VR/AR experiences) that are reshaping customer engagement. Ritesh Kumar, Director of Digitales Media (Canada) The
- [The Campaign that reached 8 million.](https://customerengagement.net/running-macos-and-windows-10-on-the-same-computer-3/)
- [Spice Money Wins Silver in the Category (Integrated Marketing Communication) for the campaign "RedBlue Revolution" ](https://customerengagement.net/spice-money-wins-silver-in-the-category-integrated-marketing-communication-for-the-campaign-redblue-revolution/): At 12th ACEF Asian Leaders Award 2023 On behalf of Spice Money, I wish to express our heartfelt
- [Benefits of getting recognized: Researched Article by ACEF Team](https://customerengagement.net/benefits-of-getting-recognized-researched-article-by-acef-team/): Winning awards can indeed play a significant role in increasing brand loyalty. When a company or brand is
- [Commercial Bank of Ceylon PLC wins Grand Prix Award for Overall Excellence in Social Responsibility](https://customerengagement.net/commercial-bank-of-ceylon-plc-wins-grand-prix-award-for-overall-excellence-in-social-responsibility/): At 12th ACEF Asian Leaders Award 2023 Banking is our business. Making it the most people oriented, technologically
- [Santosh Nair, Head – Marketing communications & Strategy - Turf and Tarmac Media ](https://customerengagement.net/leaders-talk-santosh-nair-head-marketing-communications-strategy-turf-and-tarmac-media-resurgence-of-off-line-customer-engagement/): “Resurgence of off-line CUSTOMER ENGAGEMENT” That all-important Customer order has not yet come in? Please fix a meeting
- [Redefining Responsibility: 8 Ways Zigma8 is Making a Difference" - ZIGMA8 | 360º Creative Communications (Iran)](https://customerengagement.net/redefining-responsibility-8-ways-zigma8-is-making-a-difference-zigma8-360o-creative-communications-iran/): Winston Churchill once wisely said, “Responsibility is the price of greatness”, and strangely, the team at Zigma8, a
- [Unveiling Customer Engagement Strategies](https://customerengagement.net/dr-mir-damoon-mir-head-of-zigma8-unveiling-customer-engagement-strategies/): In the dynamic world of digital marketing, mastering customer engagement is a constant challenge. To gain insight into
- [Exploring Recent Trends in Customer Engagement through Multichannel Marketing](https://customerengagement.net/exploring-recent-trends-in-customer-engagement-through-multichannel-marketing/): Agnel DSouza, Project Director, ACEF Global Customer Engagement Summit and Awardswww.globalcustomerengagement.com & Co-Founder of customerengagement.net “In today’s rapidly evolving
- [Saif Gundgi (Starcom) wins Performance Marketer of the Year 2023 ](https://customerengagement.net/saif-gundgi-starcom-wins-performance-marketer-of-the-year-2023/): At 12th ACEF Asian Leaders Award 2023
- ["Everymedia Technologies Pvt Ltd" Wins at 3rd ACEF Content Marketing & Creators 2023](https://customerengagement.net/everymedia-technologies-pvt-ltd-wins-at-3rd-acef-content-marketing-creators-2023/)
- [RURAL MARKETING AGENCY OF THE YEAR 2023](https://customerengagement.net/rural-marketing-agency-of-the-year-2023/): Mindwave Media Pvt. Ltd. – 360 Degree Marketing Wing of Vritti Solutions Ltd.
- [Aptech Limited Wins 1 Gold 2 Silver 1 Bronze at 12th ACEF Asian Leaders Award 2023](https://customerengagement.net/aptech-limited-wins-1-gold-2-silver-1-bronze-at-12th-acef-asian-leaders-award-2023/): On behalf of the House of Aptech, we are thrilled to receive 4 awards for our marketing campaigns
- ["ZIGMA8 | 360º Creative Communications (Iran)" Wins 3 GOLD and 1 BRONZE](https://customerengagement.net/zigma8-360o-creative-communications-iran-wins-3-gold-and-1-bronze/): At 12th ACEF Asian Leaders Award 2023 We, the entire Zigma8 team, are absolutely thrilled and deeply honored
- [Chaitra Govindraj - Cisco Systems India Pvt Ltd wins Social Impact Award for Best Corporate-Community Partnership](https://customerengagement.net/chaitra-govindraj-cisco-systems-india-pvt-ltd-wins-social-impact-award-for-best-corporate-community-partnership/): At 12th ACEF Asian Leaders Award 2023
- [Charlie Malkachen (Dell Technologies) Wins Content Marketer of the Year for Reimagine the Future - An Anthology of transformation ](https://customerengagement.net/charlie-malkachen-dell-technologies-wins-content-marketer-of-the-year-for-reimagine-the-future-an-anthology-of-transformation/): At 12th ACEF Content Marketing & Creators Awards 2023 This achievement serves as a testament, not only to
- [BGMI flips surrogate ads with parody-led ‘BGMI Drops’ campaign](https://customerengagement.net/bgmi-drops-parody-surrogate-ad-campaign/): Tribes has invested in DGTOOHL to boost programmatic DOOH, audience intelligence and measurable outdoor advertising for brands across India.
- [Zepto turns privacy into a spectacle with 3D OOH push for Samsung Galaxy S26 Ultra](https://customerengagement.net/zepto-turns-privacy-into-a-spectacle-with-3d-ooh-push-for-samsung-galaxy-s26-ultra/): Zepto’s 3D OOH campaign for Samsung Galaxy S26 Ultra uses a rotating billboard to demonstrate the phone’s privacy display in a simple, high-impact way.
- [Tribes invests in DGTOOHL to strengthen data-led outdoor advertising push](https://customerengagement.net/tribes-investment-in-dgtoohl/): Tribes has invested in DGTOOHL to boost programmatic DOOH, audience intelligence and measurable outdoor advertising for brands across India.
- [OpenAI hires JioStar’s Kiran Mani to drive Asia Pacific expansion](https://customerengagement.net/openai-kiran-mani-asia-pacific-expansion/): OpenAI has hired JioStar executive Kiran Mani as Managing Director for Asia-Pacific, underscoring its bigger expansion push across India and the wider APAC market.
- [UNIQLO skips hype with Jasprit Bumrah, betting on simplicity and quiet consistency](https://customerengagement.net/uniqlo-jasprit-bumrah-quiet-consistency-simplicity-campaign/): UNIQLO India’s new Jasprit Bumrah campaign highlights LifeWear, AIRism and a simple, quiet style approach built on comfort, consistency and everyday ease.
- [Airbnb highlights shared stays in new campaign with Vijay Deverakonda and Rashmika Mandanna](https://customerengagement.net/airbnb-vijay-deverakonda-rashmika-shared-stays-campaign/): Airbnb’s new ad with Vijay Deverakonda and Rashmika Mandanna highlights shared stays, group travel and the rising appeal of private villa getaways.
- [Trosmic Sports appoints Stuti Singh as Director – Communications](https://customerengagement.net/trosmic-sports-stuti-singh-director-communications/): Trosmic Sports has appointed Stuti Singh as Director – Communications to lead corporate narrative, media relations and strategic messaging during its growth phase.
- [Apple Maps may soon bring ads to search results in major services push](https://customerengagement.net/apple-maps-ads-search-results-soon/): Apple Maps may soon add sponsored search ads, letting businesses pay for top visibility as Apple expands its services and advertising business.  
- [Rusk Media signs Performax and DaMENSCH for Battleground S2 ahead of April return](https://customerengagement.net/rusk-media-performax-damensch-battleground-s2/): Rusk Media has onboarded Performax and DaMENSCH for Battleground Season 2, which returns on Amazon MX Player in April 2026 with bigger brand integrations.
- [Samay Raina turns a fake podcast into a smart Dot & Key sunscreen campaign](https://customerengagement.net/samay-raina-dot-and-key-fake-podcast-sunscreen-ad/): Samay Raina and Bharti Singh front Dot & Key’s fake podcast-style sunscreen ad, blending comedy with product plugs for a more shareable skincare campaign.
- [Saatchi & Saatchi India puts TMT bars at the centre of Captain Steel’s new TVC](https://customerengagement.net/saatchi-saatchi-india-puts-tmt-bars-at-the-centre-of-captain-steels-new-tvc/): Saatchi & Saatchi India’s new Captain Steel TVC explains why TMT rebars matter as much as cement in building stronger, safer and more durable homes.
- [Sony Unveils Akshay Kumar's Second Wheel of Fortune Brand Film](https://customerengagement.net/sony-unveils-akshay-kumars-second-wheel-of-fortune-brand-film/): Sony Pictures Networks India launches the second high-energy brand film for Wheel of Fortune, starring Akshay Kumar in
- [Puja Singh Returns to Lotus Herbals as AGM – Marketing](https://customerengagement.net/puja-singh-lotus-herbals-agm-marketing-appointment/): Lotus Herbals appoints Puja Singh, ex-McNROE marketing head, as AGM Marketing to lead Lotus portfolio including Dermabotanics, Makeup and Organics amid natural beauty boom.
- [CARS24 India Used-Cars CEO Himanshu Ratnoo Resigns Ahead of IPO Push](https://customerengagement.net/himanshu-ratnoo-steps-down-cars24-ceo-india/): Himanshu Ratnoo steps down as CARS24 India used-cars CEO after 6 years; Vikram Chopra takes charge amid profitability gains and IPO plans targeting ₹1,000 crore EBITDA.
- [Urban Ladder’s City-Tailored Campaign Captures India’s Diverse Home Dreams](https://customerengagement.net/urban-ladder-city-specific-aspirations-campaign/): Urban Ladder’s new campaign, powered by Lowe Lintas’ State of States study, showcases city-specific aspirations—from Mumbai ambition to Delhi prestige—making furniture a mirror of local lifestyles.
- [Liqvd Asia Wins Woodland’s Digital Mandate to Fuel Adventure Storytelling](https://customerengagement.net/liqvd-asia-woodland-digital-communications-mandate/): Liqvd Asia secures Woodland’s digital communications mandate, handling social media, influencers and storytelling to engage younger explorers with the brand’s rugged legacy.
- [Kurkure’s Prescient Ad Steals Spotlight After India’s T20 World Cup 2026 Glory](https://customerengagement.net/kurkure-india-cricket-win-t20-world-cup-2026-tribute-ad/): Kurkure paid tribute to India’s T20 World Cup 2026 win with a front-page ad claiming it was made a year ago, featuring Jowar Puffs in team colours and poetic lines on national pride.
- [Prashant Kohli Joins Agilitas as Brand Director to Champion Lotto’s Growth](https://customerengagement.net/prashant-kohli-joins-agilitas-brand-director-lotto/): Prashant Kohli, ex-Leo Burnett digital head with credits for Netflix and Apple India, joins Agilitas as Brand Director to scale sportswear brand Lotto amid Virat Kohli-backed expansion.
- [Top Brands Champion Real Change with Women’s Day 2026 Purpose-Driven Campaigns](https://customerengagement.net/top-brands-womens-day-2026-purpose-driven-campaigns-india/): From Tata Consumer’s bias-busting #NoRepeat, Zomato’s delivery partner realities, Pepperfry’s call for rest to Rapido’s women riders and Bijliride’s EV empowerment, top brands marked Women’s Day 2026 with campaigns tackling workplace realities, stereotypes and inclusion.
- [Tata Consumer Products Calls Out Everyday Workplace Bias with #TheNoRepeatCampaign](https://customerengagement.net/tata-consumer-products-no-repeat-workplace-bias-campaign/): Tata Consumer Products’ #TheNoRepeatCampaign uses a mockumentary-style film to spotlight how women often have to repeat ideas to be heard at work, urging organisations to listen fairly the first time.
- [Shruti Tyagi Joins Affinity Global as Director – Marketing to Fuel AdTech Expansion](https://customerengagement.net/shruti-tyagi-joins-affinity-global-director-marketing/): Marketing veteran Shruti Tyagi has been appointed Director – Marketing at Affinity Global, bringing her media expertise to drive the AdTech firm’s growth in privacy-first advertising solutions across global markets.
- [Instamart Turns Samsung Galaxy S26 Ultra Launch into High-Speed Instant Delivery Moment](https://customerengagement.net/instamart-galaxy-s26-ultra-instant-delivery-campaign/): Instamart has partnered with Samsung to turn the Galaxy S26 Ultra launch into an instant delivery event, using a playful digital film to show flagship phones reaching metro customers within minutes.
- [BARC India and Nielsen Unveil BARC | Nielsen ONE Ads for Unified Cross-Screen Ad Measurement](https://customerengagement.net/barc-india-nielsen-one-ads-cross-media-measurement-india/): BARC India and Nielsen have launched BARC | Nielsen ONE Ads, a unified cross-media solution that merges TV and digital data to give advertisers a deduplicated, four-screen view of campaign reach and performance in India.
- [Aramex Taps Logistics Veteran Abbas Panju for GCC-India SVP Role](https://customerengagement.net/aramex-svp-gcc-india-abbas-panju/): Aramex appoints Abbas Panju SVP GCC and India, bringing 20 years experience from UPS to boost strategy, resilience,
- [Ogilvy India unleashes funny ads for PhonePe Mutual Funds](https://customerengagement.net/ogilvy-phonepe-mutual-funds-humour-campaign/): Ogilvy India has debuted a light-hearted campaign for PhonePe Mutual Funds, using everyday Indian scenarios to demystify investing for beginners. Anchored on the tagline "Meri Team Hai Na," the ads reassure users that PhonePe's expert squad and tools handle the heavy lifting, so they can invest without stress. Live across TV, digital platforms, social media and OTT, it spotlights features like the CRISP scorecard for fund picks 
- [VinFast India names Anurag Saxena as Deputy CEO](https://customerengagement.net/anurag-saxena-deputy-ceo-vinfast-india/): VinFast India appoints Honda veteran Anurag Saxena as Deputy CEO to lead EV market entry, operations and growth
- [Generali Central Insurance reclaims Women’s Day with Happy Women’s Pay push](https://customerengagement.net/generali-central-insurance-happy-womens-pay-campaign/): Generali Central Insurance’s Happy Women’s Pay campaign reframes Women’s Day around equal pay, featuring employee slam poetry vs.
- [Edelweiss MF Women’s Day campaign spotlights women as investing powerhouse](https://customerengagement.net/edelweiss-mf-womens-day-campaign-women-investing/): Edelweiss MF’s Women’s Day digital campaign celebrates women as finance’s fastest-growing force, pushing SIPs and investing for wealth
- [Ashok Leyland teams up with CSK as official IPL sponsor for 2026](https://customerengagement.net/ashok-leyland-csk-official-sponsor-ipl/): Ashok Leyland partners with CSK as official sponsor for IPL 2026, branding on new jerseys alongside Etihad and
- [Samsung Ads India elevates Nishit Kanchan to GM and Head of Revenue](https://customerengagement.net/samsung-ads-nishit-kanchan-gm-revenue-head/): Samsung Ads promotes Nishit Kanchan to GM & Head of Revenue India, focusing on CTV growth, ACR tech
- [Greaves Electric Mobility hires Pranesh Urs as Head of Marketing](https://customerengagement.net/greaves-electric-mobility-pranesh-urs-head-marketing/): Greaves Electric Mobility appoints Pranesh Urs, ex-Ather VP, as Head of Marketing to drive Ampere, Ele and Eltra
- [Estée Lauder to take full control of Forest Essentials in major India beauty push](https://customerengagement.net/estee-lauder-acquires-forest-essentials-full-stake/): Estée Lauder acquires full stake in Forest Essentials, boosting Ayurvedic luxury beauty in India with global expansion plans
- [Vi joins CSK as official communications partner for next 3 IPL seasons](https://customerengagement.net/vi-csk-official-communications-partner-3-seasons/): Vi partners with CSK as official communications sponsor for 3 IPL seasons, offering fans meets, tickets and merch
- [Karnataka set to ban social media for children under 16: What the new rule could mean](https://customerengagement.net/karnataka-social-media-ban-children-under-16/): Karnataka plans to ban social media for children under 16 to curb addiction and protect mental health, raising
- [Meet the Jury: Dr. Mir Damoon Mir, Chief Creative Officer & Head of Strategy, Zigma8 (Dubai)](https://customerengagement.net/acef-15th-global-awards-jury-dr-mir-damoon-mir-zigma8-dubai/): Dr. Mir Damoon Mir, Chief Creative Officer at Zigma8 Dubai, joins the ACEF 15th Global Customer Engagement Awards
- [Amazon India's Shikha Sharma Joins ACEF 15th Global Customer Engagement Summit Jury](https://customerengagement.net/acef-15th-summit-shikha-sharma-amazon-india-jury/): Shikha Sharma, Country Leader at Amazon India for Customer Trust and Brand Protection, joins the ACEF 15th Global
- [Sony Pictures Networks India Appoints Shruti Aneja as Head of Agency Partnerships](https://customerengagement.net/shruti-aneja-head-agency-partnerships-sony-pictures-india/): Sony Pictures Networks India promotes Shruti Aneja to Head, Agency Partnerships, strengthening ties with media agencies to drive
- [Wondrlab Eyes Rs 1,000 Cr Acquisition of Madison World](https://customerengagement.net/wondrlab-madison-acquisition-1000-crore-talks/): Wondrlab advances in negotiations to buy Madison World for around Rs 1,000 crore, potentially creating India’s largest homegrown
- [Coca-Cola Builds Sonic Momentum with Yash’s Bondaaah After Diljit’s Aaah](https://customerengagement.net/coca-cola-yash-bondaaah-diljit-aaah-campaign/): Following Diljit Dosanjh’s viral aaah, Coca-Cola deploys Yash for Bondaaah campaign, crafting regional snack rituals into audio hooks
- [Talented Introduces mktgstack AI Growth Agency for Founders](https://customerengagement.net/talented-mktgstack-ai-agency-launch/): Talented expands its Grid with mktgstack, an AI-native agency led by Namrata Chawla and Varun Khiatani, focusing on
- [Ritz Media World Names Neeti Bhargava as Chief Content & Client Solutions Officer](https://customerengagement.net/ritz-media-world-neeti-bhargava-chief-content-client-solutions-officer/): Ritz Media World appoints Neeti Bhargava as Chief Content & Client Solutions Officer, strengthening its integrated content and
- [AGEasy Enlists Zeenat Aman to Champion Gut Health for Seniors](https://customerengagement.net/ageasy-zeenat-aman-senior-gut-health-ad/): AGEasy features timeless icon Zeenat Aman in latest ad campaign highlighting specialized gut health solutions for seniors, promoting
- [Metro Brands Welcomes Harshvardhan Chauhan as Chief Marketing Officer](https://customerengagement.net/metro-brands-harshvardhan-chauhan-cmo-appointment/): Metro Brands appoints Harshvardhan Chauhan as CMO to spearhead marketing transformation, leveraging his retail expertise to elevate brands
- [Canva Appoints Nirmal Govind Chief Algorithms Officer](https://customerengagement.net/canva-nirmal-govind-chief-algorithms-officer/): Canva strengthens AI leadership by naming Nirmal Govind as Chief Algorithms Officer, driving advanced visual AI innovations for
- [Tonic Worldwide Rolls Out Groth AI-Driven Marketing Intelligence Platform](https://customerengagement.net/tonic-worldwide-groth-ai-platform-launch/): Tonic Worldwide debuts Groth, an AI-powered platform unifying market signals, creative audits, brand discovery, and attribution data to
- [Euler Motors Promotes Pallavi Arora to Marketing AVP Role](https://customerengagement.net/euler-motors-pallavi-arora-avp-marketing/): Euler Motors advances Pallavi Arora to Associate Vice President of Marketing, harnessing her EV sector expertise to fuel
- [FTA Global Bags Digital Marketing Mandate for Apex Group](https://customerengagement.net/fta-global-apex-group-digital-mandate/): FTA Global secures digital marketing mandate for Apex Group, delivering SEO, paid campaigns, and website optimization to boost
- [Mamaearth Transforms Badman Gulshan Grover into Balm Man Hero](https://customerengagement.net/mamaearth-balm-man-gulshan-grover-campaign/): Mamaearth flips the script on Gulshan Grovers Badman persona with cheeky balm campaign, showcasing rapid relief for headaches,
- [BCG Deepens OpenAI Collaboration Through Frontier Alliance Expansion](https://customerengagement.net/bcg-openai-frontier-alliance-partnership-expansion/): BCG and OpenAI extend partnership via OpenAI Frontier Alliance, empowering enterprises with frontier AI models to tackle complex
- [Fixderma Spotlights Everyday Sun Protection in Launching SPF 50+ Campaign](https://customerengagement.net/fixderma-spf50-daily-sun-care-ad-campaign/): Fixderma emphasizes daily SPF 50+ application through new ad campaign, showcasing broad-spectrum defense against UVA/UVB rays for urban
- [Animal Planet Ignites Wildlife Adventure at Bengaluru Mall with Enter the Wild](https://customerengagement.net/animal-planet-enter-the-wild-bengaluru-mall-activation/): Animal Planet transforms Orion Mall in Bengaluru into Enter the Wild experiential zone, blending AR jungle treks, animal
- [InstaMoney Unveils Apka Superdost Campaign for Instant Loans](https://customerengagement.net/instamoney-apka-superdost-instant-loans-campaign/): InstaMoney launches Apka Superdost digital campaign positioning instant loans as a reliable friend for urgent needs, targeting young
- [Shriram Finance Unveils Shri Aarambh Loans Campaign Targeting Truckers](https://customerengagement.net/shriram-finance-shri-aarambh-loans-truckers-campaign/): Shriram Finance introduces Shri Aarambh Loans through dedicated campaign, offering tailored financing for truck drivers to acquire vehicles
- [Microsoft Names Asha Sharma as EVP and CEO of Gaming Division](https://customerengagement.net/microsoft-asha-sharma-evp-ceo-gaming/): Microsoft promotes Asha Sharma to Executive Vice President and CEO of Microsoft Gaming, leveraging her cloud and India
- [Jivraj9 Instant Tea Premix Shines in Fresh TVC with Neena Gupta](https://customerengagement.net/jivraj9-tvc-neena-gupta-instant-tea-premix/): Jivraj9 rolls out third TVC with Neena Gupta highlighting 30-second Instant Tea Premix for authentic homemade chai taste
- [Aurelia Unveils #HameshaTrending Campaign Featuring Ananya Panday for SS26](https://customerengagement.net/aurelia-hameshatrending-campaign-ananya-panday-ss26/): Aurelia launches Spring Summer 26 collection via #HameshaTrending campaign with Ananya Panday, targeting young women with trendy Indian
- [Taboola Appoints Krishan Bhatia as Chief Business Officer](https://customerengagement.net/taboola-krishan-bhatia-chief-business-officer/): Taboola strengthens global leadership by naming Krishan Bhatia as Chief Business Officer, tapping his media and ad tech
- [Fabindia Launches The Song of Spring Campaign for Chikankari Collection](https://customerengagement.net/fabindia-song-of-spring-chikankari-campaign/): Fabindia unveils Spring 2026 campaign The Song of Spring, celebrating Chikankari embroidery with fresh designs across menswear, womenswear,
- [United Breweries Secures Trademark for Iconic Kingfisher Jingle Oo La La La Le O](https://customerengagement.net/united-breweries-kingfisher-jingle-trademark-oo-la-la-la-le-o/): United Breweries gains sound mark registration for Kingfishers legendary Oo La La La Le O jingle, legally protecting
- [Havas Life Appoints João Camacho as Chief Creative Officer for India and Middle East](https://customerengagement.net/havas-life-joao-camacho-chief-creative-officer-india-middle-east/): Havas Life bolsters regional leadership by appointing João Camacho as Chief Creative Officer for India and Middle East,
- [Medulla Communications Appoints Anindya Banerjee as Executive Creative Director](https://customerengagement.net/medulla-communications-anindya-banerjee-executive-creative-director/): Medulla Communications strengthens creative leadership by naming Anindya Banerjee as executive creative director, bringing award-winning expertise to drive
- [Spinny Celebrates 10 Years with ‘The Master’ Campaign Starring Sachin Tendulkar](https://customerengagement.net/spinny-10-years-the-master-campaign-sachin-tendulkar/): Spinny marks a decade in used-car sales with ‘The Master’ campaign, featuring cricket legend Sachin Tendulkar to highlight
- [JioHotstar Launches ChatGPT-Powered Voice Search for Seamless Streaming](https://customerengagement.net/jiohotstar-chatgpt-voice-search-integration/): JioHotstar partners with OpenAI to integrate ChatGPT for voice-led content discovery, enabling multilingual natural language searches for personalized
- [Gayan Fernando - Senior Manager - Marketing & Corporate Communication, SDB bank (Sri Lanka) Insights on Leadership Driving Customer Engagement](https://customerengagement.net/gayan-fernando-jury-customer-engagement/): SDB Bank’s Gayan Fernando joins 15th Global Customer Engagement Awards Jury Panel, emphasizing leadership’s role in evaluating scalable
- [Jury Spotlight: Sujay Ray, Head- CX, Content and Advocacy, L’Oréal India](https://customerengagement.net/sujay-ray-jury-acef-customer-engagement/): Sujay Ray joins 15th ACEF Global Customer Engagement Awards jury, applying expertise in brand transformation, data storytelling, and
- [Pratip Francis, General Manager - Brand Marketing, MRF Tyres Insights on Consistent Engagement Strategies](https://customerengagement.net/pratip-francis-jury-global-customer-engagement/): MRF Tyres’ GM Brand Marketing Pratip Francis joins 15th Global Customer Engagement Awards jury, emphasizing consistent engagement, benchmarking
- [Hershey's Leverages PDA Norms in Fresh Valentine's Campaign](https://customerengagement.net/hersheys-pda-valentines-campaign/): Hershey’s new Valentine’s campaign embraces public displays of affection norms, positioning chocolates as the ultimate romantic gesture that
- [Meet the Jury: Kunal Luhar, Co-Founder & CEO, 5W1H](https://customerengagement.net/kunal-luhar-acef-global-customer-engagement-awards-jury/): Marketing strategist Kunal Luhar joins the 15th ACEF Global Customer Engagement Awards jury, bringing expertise in growth-led brand
- [Sanchari Chakrabarty Elevated to National Strategy Head at 22feet Tribal Worldwide](https://customerengagement.net/sanchari-chakrabarty-national-strategy-head-22feet/): Sanchari Chakrabarty promoted to National Strategy Head at 22feet Tribal Worldwide in February 2026, advancing from Head of
- [DigiStreet Wins Branding & Marketing Mandate for SBC Exports' F-Route Fashion Label](https://customerengagement.net/digistreet-f-route-branding-mandate/): DigiStreet secures branding and marketing mandate for SBC Exports’ F-Route, launching “Uniquely You” repositioning with refreshed logo and
- [Mariia Golitsyna, Independent Marketing & Business Development Consultant (USA) - Role of technology in shaping modern customer engagement](https://customerengagement.net/mariia-golitsyna-jury-qa-customer-engagement/): Mariia Golitsyna shares her insights on technology’s enabling role, engagement evolution from broadcasts to experiences, and measurable business
- [Meet the Jury: Jayanta Barua, Head Marketing Communications, Signature Global](https://customerengagement.net/jayanta-barua-customer-engagement-awards-jury/): Marketing leader Jayanta Barua (30+ years) joins elite global jury for 15th Global Customer Engagement Awards Mumbai 2026,
- [Offbeet Media Appoints Abhijeet Rathor as Chief Business Officer](https://customerengagement.net/offbeet-media-abhijeet-rathor-cbo/): Offbeet Media strengthens leadership with Abhijeet Rathor as Chief Business Officer, tasked with driving revenue growth and expanding
- [Cars24 Unveils Mature Brand Identity Signaling Long-Term Ownership Evolution](https://customerengagement.net/cars24-brand-identity-refresh-2026/): Cars24 refreshes from bold CARS24 to calmer Cars24 with open circular logo and brighter blue, reflecting shift from
- [Creativefuel Secures Social Media & Digital Mandate for Priyagold Biscuits](https://customerengagement.net/creativefuel-priyagold-social-media-mandate/): Creativefuel wins the social media and digital mandate for Priyagold, aiming to amplify the beloved biscuit brand’s online
- [WPP Consolidates Ogilvy, VML & AKQA Into Unified Global Creative Powerhouse](https://customerengagement.net/wpp-ogilvy-vml-akqa-unified-banner/): Tribes Communications announces strategic investment in technology-driven OOH specialist TRIOOH to enhance omni-channel capabilities and deliver integrated media
- [Inessa Createssa: Redefining Customer Engagement Through Strategy & Trust](https://customerengagement.net/inessa-createssa-redefining-customer-engagement-through-strategy-trust/): Marketing strategist Inessa Createssa shares insights on meaningful customer engagement, prioritizing relevance over noise and strategic clarity over
- [GIVA Launches Glow in Motion: Barkha Singh’s New Jewellery Collection](https://customerengagement.net/giva-glow-in-motion-barkha-singh/): GIVA unveils Glow in Motion, a versatile 18K gold-plated jewellery line with lab-grown diamonds, fronted by Barkha Singh.
- [Suryakumar Yadav Parodies Kachra Seth in Viral EM5 Perfume Campaign](https://customerengagement.net/suryakumar-yadav-em5-perfume-kachra-seth-parody/): India’s T20 captain Suryakumar Yadav recreates Phir Hera Pheri‘s iconic Kachra Seth in a hilarious ad for House of
- [Meet the Jury: Anjali Chugh, Assistant VP, Nuvama Wealth Management Ltd](https://customerengagement.net/anjali-chugh-global-customer-engagement-awards-jury/): Strategic marketing leader Anjali Chugh – Assistant VP, Nuvama Wealth Management Ltd joins as jury member for the
- [Tribes Communications Makes Strategic Investment in TRIOOH OOH Specialist](https://customerengagement.net/tribes-communications-triooh-strategic-investment/): Tribes Communications announces strategic investment in technology-driven OOH specialist TRIOOH to enhance omni-channel capabilities and deliver integrated media
- [KISNA Diamond’s Valentine’s Campaign Celebrates Everyday Love Moments](https://customerengagement.net/kisna-valentines-campaign-everyday-love/): KISNA’s Valentine’s Day campaign spotlights love beyond grand gestures, showcasing authentic, everyday moments that truly define relationships through
- [Verve Media Bags Social Media Mandate for Rasoi Raga Instant Foods](https://customerengagement.net/verve-media-rasoi-raga-social-media-mandate/): Verve Media wins the social media mandate for Rasoi Raga, aiming to amplify the instant foods brand’s digital
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- [Roma Das Joins McCann (Indonesia) as Managing Director Bringing 18+ Years of Expertise](https://customerengagement.net/roma-das-managing-director-mccann/): Advertising veteran Roma Das, joins McCann (Indonesia) as Managing Director to drive business growth and innovative campaigns. Advertising
- [Underneat Launches 'Underwoman' Campaign Featuring Kusha Kapila](https://customerengagement.net/underneat-underwoman-campaign-kusha-kapila/): Underneat unveils bold ‘Underwoman’ campaign with co-founder Kusha Kapila as superhero solving wardrobe woes, transforming innerwear guilt into
- [INNOCEAN Renews Global Media Mandate with Havas for Hyundai, Kia, Genesis](https://customerengagement.net/innocean-havas-media-renewal-hyundai-kia-genesis/): INNOCEAN extends partnership with Havas Media Network for Hyundai, Kia, and Genesis brands across Europe, Middle East, APAC,
- [Thums Up Launches 'Taste the Thunder' Anthem with Hanumankind & Vishal Dadlani](https://customerengagement.net/thums-up-taste-the-thunder-anthem-hanumankind-vishal-dadlani/): Thums Up unveils high-octane ‘Taste the Thunder’ anthem featuring Hanumankind and Vishal Dadlani, capturing the brand’s toofani spirit
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- [ThinkROI Bags RSPL Group’s Digital Mandate for Ghadi Detergent Portfolio](https://customerengagement.net/thinkroi-wins-rspl-group-digital-mandate-ghadi-detergent/): ThinkROI secures the digital media mandate for RSPL Group’s Ghadi laundry and detergent brands, strengthening its FMCG portfolio
- [Union Budget 2026: Fueling Startups and Deep Tech Innovation in India](https://customerengagement.net/union-budget-2026-startups-deep-tech-impact/): Explore how India’s Union Budget 2026 empowers startups with INR 10,000 Cr funding and deep tech via Semiconductor
- [Devyani International Appoints Manish Dawar as President and CEO Effective April 2026](https://customerengagement.net/devyani-international-manish-dawar-ceo-appointment/): Devyani International elevates CFO Manish Dawar to President & CEO from April 1, 2026, succeeding Virag Joshi amid
- [Marico Acquires 60% Stake in Cosmix for ₹226 Crore to Strengthen Wellness Portfolio](https://customerengagement.net/marico-acquires-60-percent-stake-in-cosmix/): Marico acquires a 60% stake in health and wellness brand Cosmix for ₹226 crore ($25 million), with an
- [Nestlé India Celebrates 50 Years of MAGGI with Commemorative Postal Stamp](https://customerengagement.net/nestle-india-maggi-50-years-postal-stamp/): Nestlé India honors 50 years of MAGGI with a special postal stamp titled “50 Years of Togetherness,” celebrating
- [Kotak Mahindra Bank Unleashes Infinity Metal Debit Card Blitz on XL DOOH](https://customerengagement.net/kotak-infinity-metal-debit-card-dooh-campaign/): XL DOOH, Eyetalk Media Ventures’ premium network, powers Kotak Mahindra Bank’s Infinity Metal Debit Card OOH campaign across
- [Instamart Welcomes Calvin Klein with Bold Cheeky OOH Activation](https://customerengagement.net/instamart-calvin-klein-cheeky-ooh-launch/): Instamart announces Calvin Klein’s exclusive entry on its platform through playful OOH campaigns featuring cheeky underwear billboards and
- [BigTrunk Communications appoints Santosh Pawar as Senior Vice President – Business](https://customerengagement.net/bigtrunk-santosh-pawar-svp-business-appointment/): BigTrunk Communications appoints media and client services veteran Santosh Pawar as Senior Vice President – Business, strengthening integrated
- [GIVA’s 3D Valentine’s Billboard Makes Jewellery Gifts Jump Off the Street](https://customerengagement.net/giva-3d-billboard-valentines-gifting-campaign/): GIVA rolls out an eye-catching 3D billboard for Valentine’s Day, showcasing shimmering jewellery and turning everyday streets into
- [Senco Gold Redefines Romance with ‘Elements of Love’ Valentine’s Collection](https://customerengagement.net/senco-gold-elements-of-love-valentines-campaign/): Senco Gold & Diamonds unveils ‘Elements of Love’ Valentine’s campaign, celebrating eternal bonds through nature-inspired diamond jewelry blending
- [Cipla Sparks Nationwide Obesity Dialogue with ‘Win Over Weight’ Initiative](https://customerengagement.net/cipla-win-over-weight-obesity-campaign-india/): Cipla’s ‘Win Over Weight’ campaign tackles India’s obesity crisis head-on, blending medical expertise, lifestyle guidance, and community stories
- [Havas Acquires Spain’s Tidart to Strengthen Global Digital Performance and E-Commerce Solutions](https://customerengagement.net/havas-acquires-spanish-digital-agency-tidart/): Havas acquires Spanish digital agency Tidart to enhance performance and e-commerce capabilities through its Havas Market division. Tidart
- [Hyue Appoints ZeroFifty MediaWorks as Agency of Record for Brand Strategy and Creative Mandate](https://customerengagement.net/hyue-appoints-zerofifty-mediaworks-agency-of-record/): Colour cosmetics brand Hyue appoints ZeroFifty MediaWorks as its Agency of Record to lead brand strategy, creative communication,
- [Rajat Makkar Joins Publive as Business Head](https://customerengagement.net/rajat-makkar-joins-publive-business-head/): Publive, the AI-powered Digital Experience Platform (DXP) that’s redefining digital content operations, has announced the appointment of Rajat Makkar as Business
- [Dabur Red Paste Turns #SwitchToFluorideFree Into a Nationwide Oral Health Movement](https://customerengagement.net/dabur-red-paste-switch-to-fluoride-free-movement/): Dabur Red Paste expands its #SwitchToFluorideFree campaign into a nationwide movement, raising awareness about fluoride-related health risks and
- [Simran Chugh Joins IGP as Associate Vice President – Marketing to Lead Brand’s Global Vision](https://customerengagement.net/simran-chugh-joins-igp-associate-vice-president-marketing/): Simran Chugh is now the Associate Vice President of Marketing at IGP. This is an exciting time for
- [Interpublic Launches AI-Powered Commerce Platform to Boost Brand Performance](https://customerengagement.net/interpublic-ai-powered-commerce-platform-launch/): Interpublic Group (IPG), one of the biggest networks of advertising and marketing services in the world, has announced
- [Amul Turns Coldplay’s Kiss Cam Mishap into a Witty Advertising Masterstroke](https://customerengagement.net/amul-coldplay-kiss-cam-topical-ad/): Thanks to a now-famous “kiss cam” gaffe and Amul’s signature wit, a humorous moment at a recent Coldplay
- [Dhruv Warrior Joins VML India as Executive Creative Director with 17+ Years of Award-Winning Advertising Experience](https://customerengagement.net/dhruv-warrior-vml-india-executive-creative-director-background/): Dhruv Warrior is a seasoned creative professional with over 17 years of rich and diverse experience in the advertising
- [ET Now Announced as Official Telecast Partner for ACEF Asian Leaders Conference & Awards 2025](https://customerengagement.net/et-now-telecast-partner-acef-asian-leaders-awards-2025/): ACEF is excited to announce that ET Now (www.etnownews.com) has joined as the official Telecast Partner for the
- [Flipkart SuperCoins Campaign: Seniors Shine with Style, Savings & Smart Shopping](https://customerengagement.net/flipkart-supercoins-seniors-style-savings-campaign/): Flipkart’s vibrant new campaign featuring energetic seniors highlights how SuperCoins make shopping smarter, cooler, and more rewarding for
- [VERTIQ: Gujarat’s Tallest Digital Screen Launched at Nexus Ahmedabad One by Khushi Advertising](https://customerengagement.net/vertiq-digital-screen-nexus-ahmedabad-khushi-advertising-launch/): Nexus Ahmedabad One and Khushi Advertising have teamed up to launch VERTIQ, Gujarat’s tallest vertical digital screen. This
- [Bingo! Mad Angles Teams Up with ACP Pradyuman’s CID to Launch ‘Mystery Pickle’ Flavor](https://customerengagement.net/bingo-mad-angles-acp-pradyuman-mystery-pickle-campaign/): Bingo! Mad Angles has unleashed an innovative campaign featuring the legendary ACP Pradyuman and his iconic CID team,
- [Renault India Rolls Out New Logo in Bold Brand Revamp](https://customerengagement.net/renault-india-modern-diamond-logo-rethink-campaign/): Renault India launches a sleek new diamond logo as part of its ‘renault. rethink.’ campaign, debuting with the
- [Katappa and Sivagami Fight Grease in Giffy’s New ‘Dishwash ka Baahubali’ Campaign](https://customerengagement.net/giffy-dishwash-ka-baahubali-katappa-sivagami-campaign/): Giffy dishes out a powerful new ad with Baahubali stars Sathyaraj and Ramya Krishnan. Watch how Katappa and
- [Vineet Recriwal Launches The Native, A Strategic Brand Marketing & Communications Advisory](https://customerengagement.net/vineet-recriwal-launches-the-native-brand-marketing-advisory/): Vineet Recriwal, a communications strategist with more than 20 years of experience, has started The Native, a brand
- [Patrik Antoni Appointed as CEO of IKEA India](https://customerengagement.net/patrik-antoni-appointed-ceo-ikea-india-2025/): Patrik Antoni has been named the new Chief Executive Officer (CEO) of IKEA India, the largest Swedish home
- [Sudarshan Karandikar Appointed Vice President at Madison Media Loop](https://customerengagement.net/sudarshan-karandikar-joins-madison-media-loop-vice-president/): Sudarshan Karandikar has been named Vice President of Madison Media Loop, the digital-first creative unit of Madison World.
- [Nikita Aneja Joins Netflix as HR Business Partner, Bringing 15+ Years of Leadership Expertise](https://customerengagement.net/nikita-aneja-joins-netflix-hr-business-partner/): Nikita Aneja has joined Netflix as a member of its HR Business Partnering team. This is a new
- [Not a Leak, But a Lesson: How JioHotstar Went Viral with a Cyber Awareness Twist](https://customerengagement.net/jiohotstar-cyber-awareness-leak-campaign/): JioHotstar recently pulled off a clever and creative campaign around the launch of its hit series “Special Ops
- [Raj Nayak Launches House of IP Venture Studio with YAAP Digital to Revolutionize Entertainment and Branded Experiences](https://customerengagement.net/raj-nayak-house-of-ip-yaap-digital-venture-studio/): Raj Nayak, former COO of Viacom18 and founder of House of Cheer, has launched a bold new venture
- [How Predictive Analytics Is Powering Smarter Segmentation and Campaign Success](https://customerengagement.net/predictive-analytics-segmentation-campaign-success/): Introduction Predictive analytics is transforming how marketers segment audiences and ensure campaign success in today’s data-driven landscape. Fueled
- [Traya and Sunil Grover Bust Hair Loss Myths in New Campaign Film](https://customerengagement.net/traya-sunil-grover-hair-loss-myth-brand-film/): Traya, a top brand for science-based hair loss solutions, has teamed up with famous comedian and actor Sunil
- [Rashmika Mandanna Launches 'Dear Diary' - A Fragrance Brand Inspired by Memory and Emotion](https://customerengagement.net/rashmika-mandanna-launches-dear-diary-fragrance-brand/): Rashmika Mandanna, a well-known Indian actress and role model for young people, has started her own business by
- [Triptii Dimri Joins Hrithik Roshan in HRX’s New Campaign “Built for Sweat, Designed for Life”](https://customerengagement.net/triptii-dimri-hrx-brand-ambassador-sweat-lifestyle-campaign/): HRX, India’s first homegrown fitness and lifestyle brand, has named Bollywood actress Triptii Dimri as its new female
- [Cashfree Payments Appoints Priyam Jha as Associate Director of Product Marketing](https://customerengagement.net/priyam-jha-associate-director-product-marketing-cashfree-payments/): Cashfree Payments, one of India’s top fintech and API banking solutions providers, has strengthened its leadership team by
- [Simran Malik Named COO of SJ Uplift Kabaddi to Lead Operations and League Expansion](https://customerengagement.net/simran-malik-coo-sj-uplift-kabaddi-expansion/): In a move that shows good strategic leadership, SJ Uplift Kabaddi has made Simran Malik the Chief Operating
- [Sandeep Navlakhe Joins Godrej Properties as Chief Operating Officer – Pan India](https://customerengagement.net/sandeep-navlakhe-coo-godrej-properties/): Sandeep Navlakhe has been named the new Chief Operating Officer for Godrej Properties Limited in all of India.
- [Shivam Ranjan Appointed Global Head of Brand at Motorola](https://customerengagement.net/shivam-ranjan-global-head-brand-motorola/): Motorola Mobility, a Lenovo company, has named Shivam Ranjan as its new Global Head of Brand. This is
- [First-Party Data: The Key to Personalization and Targeting After Cookies](https://customerengagement.net/first-party-data-personalization-cookieless-future/): The digital marketing ecosystem is undergoing a seismic shift as third-party cookies—once the backbone of online targeting and
- [Lenovo Launches ‘Damn the Odds’ Campaign Featuring Jasprit Bumrah and Mythpat to Inspire Gen Z](https://customerengagement.net/lenovo-damn-the-odds-campaign-jasprit-bumrah-mythpat/): Lenovo’s ‘Damn the Odds’ campaign features Jasprit Bumrah and Mythpat, empowering Gen Z with AI-powered technology for success
- [Chupa Chups Unleashes ‘Samajh Ke Bahar’ Campaign: Sweet & Sour Belts Bring Playful Chaos to Indian Youth](https://customerengagement.net/chupa-chups-samajh-ke-bahar-sweet-sour-campaign/): Chupa Chups launches its ‘Samajh Ke Bahar’ campaign, celebrating the playful chaos of its Sweet & Sour Belts with a quirky TVC. Discover how
- [Apurva Salian Joins Tata Digital as Head of Growth Marketing](https://customerengagement.net/apurva-salian-tata-digital-growth-marketing-2025/):  Apurva Salian joins Tata Digital as Head of Growth Marketing (Commerce). Discover how his expertise in data-driven strategies
- [Neeraj Gambhir Appointed Executive Director of Axis Bank](https://customerengagement.net/axis-bank-neeraj-gambhir-executive-director-appointment-2025/): Axis Bank appoints Neeraj Gambhir as Executive Director from August 4, 2025, bringing 30+ years of experience to
- [Birla Opus Paints Ignites Jaipur’s Hawa Mahal With ‘Duniya Ko Rang Do’ Campaign](https://customerengagement.net/birla-opus-paints-duniya-ko-rang-do-hawa-mahal-campaign/): Celebrate Indian heritage with Birla Opus Paints’ ‘Duniya Ko Rang Do’ campaign, bringing Jaipur’s Hawa Mahal to life.
- [Khushi Advertising: Pioneering Cinema-First Campaigns with OnePlus 13S in India](https://customerengagement.net/khushi-advertising-cinema-first-campaign-oneplus-13s/): Discover how Khushi Advertising is revolutionizing cinema advertising in India with innovative cinema-first campaigns, including the anticipated OnePlus
- [From Commodity to Brand: Nagessh Pannaswami’s New Playbook for Transforming Indian Businesses](https://customerengagement.net/from-commodity-to-brand-nagessh-pannaswami-book/): Nagessh Pannaswami, who started the well-known advertising agency Curry Nation, has made a big impact with his new
- [Airtel Partners with Perplexity AI: Free AI Pro Subscription for 360 Million Customers](https://customerengagement.net/airtel-perplexity-ai-free-subscription-india-2025/): Explore how Airtel is revolutionizing digital access by offering a free Perplexity Pro AI subscription to millions of
- [Aditya Rana Joins IIFL Finance as AVP Marketing & Social Media Lead](https://customerengagement.net/aditya-rana-joins-iifl-finance-avp-marketing-social-influencer/): Aditya Rana has been appointed as AVP Marketing at IIFL Finance. With rich experience in digital and social
- [Indian Startups Raise $97 Million | Weekly Funding News July 13–19, 2025](https://customerengagement.net/indian-startup-funding-july-13-19-2025-weekly-news/): Discover how Indian startups like QpiAI, Vaaree, Lo! Foods, and Knot raised $97.5 million across 26 deals this
- [Reliance AJIO Rush Launches 4-Hour Fashion Delivery in 6 Indian Cities](https://customerengagement.net/ajio-rush-four-hour-fashion-delivery-india/): Discover how Reliance’s AJIO Rush is changing fashion e-commerce with four-hour delivery in Mumbai, Delhi NCR, Bengaluru, Hyderabad,
- [JioStar Q1 FY26 Revenue Soars to ₹11,222 Crore on IPL & OTT Surge](https://customerengagement.net/indias-q1-2025-advertising-revenue-key-agencies-brands-and-conglomerates-2/): Discover how JioStar broke records in Q1 FY26 with ₹11,222 crore revenue, driven by IPL 2025 and OTT success. Learn about their market impact
- [India’s Q1 2025 Advertising Revenue: Key Agencies, Brands, and Conglomerates](https://customerengagement.net/indias-q1-2025-advertising-revenue-key-agencies-brands-and-conglomerates/): Explore India’s Q1 2025 advertising revenue insights—see how top agencies like GroupM and Dentsu performed, which brands led
- [Eveready Introduces India’s First Hybrid Torch Featuring Sonakshi Sinha](https://customerengagement.net/eveready-introduces-indias-first-hybrid-torch-featuring-sonakshi-sinha/): Eveready has launched India’s first hybrid torch with dual power options, featuring Sonakshi Sinha’s ‘Nikita Roy’ as part
- [Gurbaksh Singh to Lead Dentsu’s Innovation Lab in India](https://customerengagement.net/gurbaksh-singh-to-lead-dentsus-innovation-lab-in-india/): With a new lab in India, led by CCO & CIO South Asia, Gurbaksh Singh, to develop tech-driven,
- [Avinash Pandey Joins Laqshya Media Group as Director](https://customerengagement.net/avinash-pandey-joins-laqshya-media-group-as-director/): Laqshya Media Group appoints media veteran Avinash Pandey as Director. With 28+ years of experience, he brings strategic
- [Swiggy Instamart’s Latest Ad Turns Burglars into Unlikely Helpers](https://customerengagement.net/swiggy-instamarts-latest-ad-turns-burglars-into-unlikely-helpers/): Swiggy Instamart’s new campaign, conceptualised by Moonshot, uses humour and surprise to highlight the convenience of its quick
- [Paytm Money Appoints Sandiip Bharadwaj](https://customerengagement.net/paytm-money-appoints-sandiip-bharadwaj/): Sandiip Bharadwaj takes over as CEO of Paytm Money to drive innovation, expand product offerings, and strengthen its
- [Bright Brain Secures SEO Mandate for Yubi Group’s Fintech Arm, Accumn](https://customerengagement.net/bright-brain-secures-seo-mandate-for-yubi-groups-fintech-arm-accumn/): Bright Brain to drive SEO strategy for Accumn, Yubi Group’s digital credit decisioning platform, boosting visibility and lead
- [PROHED Wins Performance Marketing Mandate for McGraw Hill in India](https://customerengagement.net/prohed-wins-performance-marketing-mandate-for-mcgraw-hill-in-india/): PROHED secures the performance marketing mandate for McGraw Hill, aiming to enhance digital engagement with learners and educators
- [Ranbir Kapoor Stars in Gabit’s “One Ring, All the Experts” Campaign](https://customerengagement.net/ranbir-kapoor-stars-in-gabits-one-ring-all-the-experts-campaign/): Gabit has released a new ad film starring Ranbir Kapoor that shows how its smart ring can help
- [Dentsu Launches Innovation Lab in Mumbai](https://customerengagement.net/dentsu-launches-innovation-lab-in-mumbai/): Dentsu adds a new centre in Mumbai, India to its global network of innovation labs. This one will
- [Advertisers Level Up: How Brands Are Adapting to New Gaming Measurement Standards](https://customerengagement.net/advertisers-level-up-how-brands-are-adapting-to-new-gaming-measurement-standards/): As IAB rolls out its Gaming Measurement Framework, advertisers are revamping strategies to boost transparency, ROI, and trust
- [Kantar Report Reveals Indian Men Feel Misrepresented in Ads, Urges Brands to Rethink Masculinity](https://customerengagement.net/kantar-report-reveals-indian-men-feel-misrepresented-in-ads-urges-brands-to-rethink-masculinity/): A new study by Kantar, ASCI, and UN Women shows how Indian men feel like they aren’t being
- [Sandeep Mehrotra Steps Down as Head of Ad Sales at Sony Pictures Networks India](https://customerengagement.net/sandeep-mehrotra-steps-down-as-head-of-ad-sales-at-sony-pictures-networks-india/): Sandeep Mehrotra resigns as Head of Ad Sales at Sony Pictures Networks India, citing personal reasons. Gaurav Banerjee
- [Roch Dsouza Appointed Chief Strategy Officer at Signpost India](https://customerengagement.net/roch-dsouza-appointed-chief-strategy-officer-at-signpost-india/): Signpost India appoints seasoned marketing leader Roch Dsouza as Chief Strategy Officer to lead strategic growth and digital
- [Tuborg Appoints Lowe Lintas as Creative Agency in India](https://customerengagement.net/tuborg-appoints-lowe-lintas-as-creative-agency-in-india/): Tuborg has selected Lowe Lintas as its creative partner in India. The agency will drive integrated campaigns focused
- [Demystifying Brand Change with Dr. Mir Damoon Mir](https://customerengagement.net/demystifying-brand-change-with-dr-mir-damoon-mir/): At customerengagement.net (Initiative of ACEF), we believe in recognizing not just outstanding campaigns – but also meaningful knowledge
- [Google Unveils New AI Marketing Tools for Southeast Asia at Marketing Live 2025](https://customerengagement.net/google-unveils-new-ai-marketing-tools-for-southeast-asia-at-marketing-live-2025/): At Google Marketing Live 2025, Google introduced AI tools for creative, performance, and brand discovery, helping SEA marketers
- [Subhankar Sen Appointed Director (Marketing) at BPCL](https://customerengagement.net/subhankar-sen-appointed-director-marketing-at-bpcl/): BPCL promotes Subhankar Sen to Director (Marketing). With nearly 39 years at the company, Sen brings strategic leadership
- [Myntra Launches ‘It’s You 2.0’ Campaign to Celebrate Fashion-Led Transformation](https://customerengagement.net/myntra-launches-its-you-2-0-campaign-to-celebrate-fashion-led-transformation/): Myntra’s new campaign ‘It’s You 2.0’ features real-life stories of transformation powered by fashion, connecting with next-gen shoppers
- [Mother Sparsh Launches #RecreateRituals Campaign to Celebrate Traditional Baby Care](https://customerengagement.net/mother-sparsh-launches-recreaterituals-campaign-to-celebrate-traditional-baby-care/): Mother Sparsh’s #RecreateRituals campaign revives generational baby care rituals using modern, natural solutions with its Milky Soft Baby
- [Axis Bank, boAt & Mastercard Launch NFC Tap-and-Pay Smartwatch in India](https://customerengagement.net/axis-bank-boat-mastercard-launch-nfc-tap-and-pay-smartwatch-in-india/): Axis Bank, boAt, and Mastercard introduce Wave Fortune smartwatch with NFC tap-and-pay, enabling secure contactless payments up to
- [Mukesh Sharma Named CEO of Bright Outdoor Media to Lead 360° Marketing Expansion](https://customerengagement.net/mukesh-sharma-named-ceo-of-bright-outdoor-media-to-lead-360-marketing-expansion/): Bright Outdoor Media appoints Mukesh Sharma as CEO to lead its evolution into a full-service 360° marketing agency,
- [DIGIRovers to Drive Global Performance Marketing for Mudrex Across Google and Meta](https://customerengagement.net/digirovers-to-drive-global-performance-marketing-for-mudrex-across-google-and-meta/): Mudrex appoints DIGIRovers to lead global marketing campaigns across Google and Meta, targeting user acquisition and growth with
- [Sahil Siddiqui Joins Social Panga as EVP – Creative Strategy & Growth](https://customerengagement.net/sahil-siddiqui-joins-social-panga-as-evp-creative-strategy-growth/): Sahil Siddiqui has been appointed EVP – Creative Strategy & Growth at Social Panga, bringing two decades of
- [Isopure Appoints Rashmika Mandanna as First Indian Brand Ambassador](https://customerengagement.net/isopure-appoints-rashmika-mandanna-as-first-indian-brand-ambassador/): Isopure appoints Rashmika Mandanna as its first Indian brand ambassador, launching the “Everything You Need, Nothing You Don’t”
- [Magic Moments Unveils Vibrant Campaign Featuring Kriti Sanon with ‘Ishaara Samajh Le’](https://customerengagement.net/magic-moments-unveils-vibrant-campaign-featuring-kriti-sanon-with-ishaara-samajh-le/): Magic Moments has a new, colourful campaign with Kriti Sanon. The music video for “Ishaara Samajh Le” is
- [Subhojit Roy Joins Sony Pictures Networks India as Vice President - Ad Sales](https://customerengagement.net/subhojit-roy-joins-sony-pictures-networks-india-as-vice-president-ad-sales/): Sony Pictures Networks India appoints Subhojit Roy as Vice President – Ad Sales. With 20+ years of leadership
- [Shah Rukh Khan Brings the ‘Wow’ Factor to Sunfeast Wowzers' Latest Campaign](https://customerengagement.net/shah-rukh-khan-brings-the-wow-factor-to-sunfeast-wowzers-latest-campaign/): Sunfeast Wowzers launches a new campaign with Shah Rukh Khan, blending flavor and fun in every bite with
- [Starbucks and MOMS Show Off an Immersive 3D Display for Blonde Roast at Garuda Mall in Bengaluru](https://customerengagement.net/starbucks-and-moms-show-off-an-immersive-3d-display-for-blonde-roast-at-garuda-mall-in-bengaluru/): Starbucks teams up with MOMS to launch a 3D anamorphic billboard in Bengaluru’s Garuda Mall, promoting Blonde Roast
- [Gaurav Kadam Elevated to Associate Director at Publicis Global Delivery](https://customerengagement.net/gaurav-kadam-elevated-to-associate-director-at-publicis-global-delivery/): Gaurav Kadam has been promoted to Associate Director at Publicis Global Delivery. He will continue to have a
- [Rise of micro/nano creators Influencer collaboration and co creation of content for brands ](https://customerengagement.net/rise-of-micro-nano-creators-influencer-collaboration-and-co-creation-of-content-for-brands/): Influencer collaboration and co-creation involves brands partnering with regional micro/nano influencers not just for promotion, but for joint development of
- [Metro Wholesale Marks 22 Years with DVC Campaign by Intuitive Inc](https://customerengagement.net/metro-wholesale-marks-22-years-with-dvc-campaign-by-intuitive-inc/): To mark 22 years in India, Metro Wholesale partners with Intuitive Inc to roll out 3 DVCs for
- [Rohit Jangra Elevated to Senior Director - Integrated Planning at Dentsu](https://customerengagement.net/rohit-jangra-elevated-to-senior-director-integrated-planning-at-dentsu/): Rohit Jangra has been promoted to Senior Director, Integrated Planning at Dentsu after 8 years with the network,
- [Raj Vora Appointed Country Head at Rostrum Grand Ltd.](https://customerengagement.net/raj-vora-appointed-country-head-at-rostrum-grand-ltd/): Raj Vora joins Rostrum Grand Ltd as Country Head – India, bringing a decade of leadership experience in
- [Amruta Khanvilkar Joins Medimix as Brand Ambassador | Ayurvedic Skincare Campaign](https://customerengagement.net/amruta-khanvilkar-joins-medimix-as-brand-ambassador-ayurvedic-skincare-campaign/): Medimix appoints Amruta Khanvilkar as its new brand ambassador to drive regional connect and promote its Ayurvedic “SkinFit”
- [WPP Media Tops India’s Media Agency Market with $6.6 Billion in 2024 Billings](https://customerengagement.net/wpp-media-tops-indias-media-agency-market-with-6-6-billion-in-2024-billings/): WPP Media tops India’s 2024 media agency rankings with $6.6B in billings, driven by GroupM, Mindshare, and data-led
- [HP India Appoints Ayushmann Khurrana as Brand Face, Expanding Youth-Focused Strategy](https://customerengagement.net/hp-india-appoints-ayushmann-khurrana-as-brand-face-expanding-youth-focused-strategy/): HP India names Ayushmann Khurrana as brand face, joined by Aparshakti in a new campaign, to deepen youth
- [Jitender Kumar Joins Pine Labs as State Head](https://customerengagement.net/jitender-kumar-joins-pine-labs-as-state-head/): Pine Labs appoints Jitender Kumar as State Head. With 15+ years of experience at Kotak, HDFC, and Citi,
- [Havas Media Network Strengthens Leadership with Rohit Shaw as Senior VP](https://customerengagement.net/havas-media-network-strengthens-leadership-with-rohit-shaw-as-senior-vp/): Rohit Shaw joins Havas Media Network as Senior VP, bringing 15+ years of media leadership from BMEG, Dabur,
- [ITC Candyman Sourzzz Drops Season 2 of ‘Soury Not Sorry’ with Sumukhi Suresh, Celebrating Gen Z Boldness](https://customerengagement.net/itc-candyman-sourzzz-drops-season-2-of-soury-not-sorry-with-sumukhi-suresh-celebrating-gen-z-boldness/): Season 2 of “Soury Not Sorry,” starring Sumukhi Suresh, marks the return of ITC Candyman Sourzzz, a daring
- [JioStar Revives 'Kyunki Saas Bhi Kabhi Bahu Thi' to Spark Multigenerational Engagement](https://customerengagement.net/jiostar-revives-kyunki-saas-bhi-kabhi-bahu-thi-to-spark-multigenerational-engagement/): JioStar brings back Kyunki Saas Bhi Kabhi Bahu Thi as a flagship show that can be watched on
- [Shashank B V Joins iCubesWire as Business Director – South](https://customerengagement.net/shashank-b-v-joins-icubeswire-as-business-director-south/): Shashank B V joins iCubesWire as Business Director – South, bringing 20+ years of digital media and business
- [Abhishek Mathur Joins HDFC Bank as AVP – Integrated Media & Research](https://customerengagement.net/abhishek-mathur-joins-hdfc-bank-as-avp-integrated-media-research/): Abhishek Mathur has more than ten years of experience in media strategy, digital marketing, and brand planning. He
- [Himalaya Launches “Won’t Let You Fall” Campaign for Anti Hair Fall Shampoo Featuring Bhringaraja](https://customerengagement.net/himalaya-launches-wont-let-you-fall-campaign-for-anti-hair-fall-shampoo-featuring-bhringaraja/): The ‘Won’t Let You Fall’ campaign from Himalaya Wellness highlights Bhringaraja in its Anti Hair Fall Shampoo as
- [Zomato’s ‘Celebrating Effort’ Campaign Features SRK, Rahman, Bumrah & Mary Kom in a Powerful Tribute to Perseverance](https://customerengagement.net/zomatos-celebrating-effort-campaign-features-srk-rahman-bumrah-mary-kom-in-a-powerful-tribute-to-perseverance/): SRK, AR Rahman, Jasprit Bumrah, and Mary Kom are all featured in Zomato’s latest “Celebrating Effort” campaign. According
- [Nilkamal Sleep Taps Famous Innovations to Build Sleep-Focused Lifestyle Brand](https://customerengagement.net/nilkamal-sleep-taps-famous-innovations-to-build-sleep-focused-lifestyle-brand/): Nilkamal Sleep hires Famous Innovations as its creative agency to change the way people think about the brand
- [OML Entertainment appoints Devarshi Shah as Chief Growth Officer](https://customerengagement.net/oml-entertainment-appoints-devarshi-shah-as-chief-growth-officer/): OML Entertainment has named Devarshi Shah as its Chief Growth Officer. He has been with the company for
- [Wipro Consumer Care and Lighting (WCCL) Names Kumar Chander as New CEO](https://customerengagement.net/wipro-consumer-care-and-lighting-wccl-names-kumar-chander-as-new-ceo/): Kumar Chander will be the new CEO of Wipro Consumer Care and Lighting (WCCL) starting on February 1,
- [R. Doraiswamy Appointed CEO & MD of LIC for a Three-Year Term](https://customerengagement.net/r-doraiswamy-appointed-ceo-md-of-lic-for-a-three-year-term/): R. Doraiswamy, a 39-year LIC veteran, takes over as CEO & MD of LIC effective July 14, 2025.
- [Rituraj Dasgupta Elevated to General Manager & Head – Brand Solutions at ABP Network](https://customerengagement.net/rituraj-dasgupta-elevated-to-general-manager-head-brand-solutions-at-abp-network/): ABP Network has made Rituraj Dasgupta the General Manager and Head of Brand Solutions. He has been with
- [During the ICC World Test Championship 2025 final, the number of TV ads dropped by 75%.](https://customerengagement.net/during-the-icc-world-test-championship-2025-final-the-number-of-tv-ads-dropped-by-75/): TV ad volumes fell 75% during the ICC World Test Championship Final 2025. India’s absence, waning advertiser interest
- [Namrata Aswani Setty is now the Director of Marketing and PR at MiQ India.](https://customerengagement.net/namrata-aswani-setty-is-now-the-director-of-marketing-and-pr-at-miq-india/): Namrata Aswani Setty has worked in public relations and integrated marketing for more than 17 years. She is
- [Lotto Sport Steps into India with Agilitas Sports, Eyes ₹1,000 Crore Milestone](https://customerengagement.net/lotto-sport-steps-into-india-with-agilitas-sports-eyes-%e2%82%b91000-crore-milestone/): Through Agilitas Sports, Lotto Sport makes a daring comeback into India with the goal of developing a ₹1,000
- [Maanesh Vasudeo Joins Social Beat as Chief Business Officer](https://customerengagement.net/maanesh-vasudeo-joins-social-beat-as-chief-business-officer/): Maanesh Vasudeo is named Chief Business Officer of Social Beat. He brings extensive knowledge of media, technology, and
- [Viral Today, Viable Tomorrow? The Business Behind Dolly Chaiwala’s Chai Empire](https://customerengagement.net/viral-today-viable-tomorrow-the-business-behind-dolly-chaiwalas-chai-empire/): Dolly Chaiwala now has cart stalls, stores, and flagship cafés all over India. He started out by serving
- [Vivek Nair Joins Monks as Director – Media Strategy & Planning](https://customerengagement.net/vivek-nair-joins-monks-as-director-media-strategy-planning/): Vivek Nair joins Monks as Director – Media Strategy & Planning. Former Performics.Convonix leader brings expertise in performance
- [Navin Khemka Takes Over as President, Client Solutions at WPP Media, South Asia](https://customerengagement.net/navin-khemka-takes-over-as-president-client-solutions-at-wpp-media-south-asia/): Navin Khemka is appointed President, Client Solutions, South Asia by WPP Media. The former CEO of EssenceMediacom will
- [Gaurav Jain is now the Head of Revenue for InMobi Advertising in APAC.](https://customerengagement.net/gaurav-jain-is-now-the-head-of-revenue-for-inmobi-advertising-in-apac/): Gaurav Jain is now the Head of Revenue for APAC at InMobi Advertising. Before that, he was the
- [Continental Coffee's Eye-Catching Billboard Campaign Takes Over Kolkata](https://customerengagement.net/continental-coffees-eye-catching-billboard-campaign-takes-over-kolkata/): Platinum Outdoor’s bold billboard campaign for Continental Coffee grabs attention all over Kolkata and strengthens the brand’s strong
- [Centerfruit revives “Kaisi Jeebh Laplapayee” with a wedding twist](https://customerengagement.net/centerfruit-kaisi-jeebh-laplapayee-wedding-ad-film/): Centerfruit has brought back its iconic “Kaisi Jeebh Laplapayee” platform with a wedding-themed film that blends humour, nostalgia and playful taste appeal.
- [Havas Media Network India names Tabassum Modi to lead Havas Play India](https://customerengagement.net/havas-media-network-india-tabassum-modi-havas-play-india/): S8UL has launched its official EWC 2026 jersey, “The Ones Who Stayed,” as a tribute to players, creators and fans who stood by the team through its journey.
- [ZEE appoints Tejkarran Singh Bajaj as Business Head for Zee5 India](https://customerengagement.net/zee-appoints-tejkarran-singh-bajaj-business-head-zee5-india/): ZEE has appointed Tejkarran Singh Bajaj as Business Head for Zee5 India, aiming to accelerate digital growth, strengthen monetisation and sharpen the platform’s content strategy.
- [S8UL unveils “The Ones Who Stayed” jersey for EWC 2026](https://customerengagement.net/s8ul-new-jersey-ewc-2026/): S8UL has launched its official EWC 2026 jersey, “The Ones Who Stayed,” as a tribute to players, creators and fans who stood by the team through its journey.
- [Ishita Gupta steps into Associate Brand Director role at Zepto](https://customerengagement.net/ishita-gupta-associate-brand-director-zepto/): Zepto’s Ishita Gupta has moved into the Associate Brand Director role, reflecting her growing leadership in brand strategy, content, and cross-functional marketing across the quick-commerce platform.
- [BULLET launches Trinetra AI to give micro drama creators a smarter production edge](https://customerengagement.net/bullet-launches-trinetra-ai-micro-drama-creators/): BULLET has launched Trinetra AI, an end-to-end filmmaking and content intelligence platform for micro drama creators, blending script evaluation, AI-assisted visuals and multilingual localisation.
- [Havmor Ice Cream takes Belgian Silky Choco Cone to Ahmedabad streets with bold OOH](https://customerengagement.net/havmor-belgian-silky-choco-cone-ooh-ahmedabad/): Havmor Ice Cream has launched a larger-than-life OOH campaign in Ahmedabad for Belgian Silky Choco Cone, in partnership with WPP Media and Sakshi Advertising Company.
- [Birla Opus Allwood spotlights scratch resistance in a new wood-finish campaign](https://customerengagement.net/birla-opus-allwood-scratch-resistance-campaign/): Birla Opus Allwood’s new campaign highlights scratch resistance and durability, showing how its premium wood finish protects furniture, doors and interiors from everyday wear.
- [boAt elevates Vedansh Kumar to Chief Marketing Officer](https://customerengagement.net/boat-names-vedansh-kumar-chief-marketing-officer/): boAt has elevated Vedansh Kumar from Head of Brand Marketing to Chief Marketing Officer, strengthening its marketing leadership with a proven creative and brand-building executive.
- [Vi and Meta Join Forces to Launch Silent Mobile Verification in India](https://customerengagement.net/vodafone-idea-meta-silent-mobile-verification-india/): Vodafone Idea (Vi) has partnered with Meta to roll out Silent Mobile Verification (SMV) for WhatsApp, Facebook, and Instagram users - eliminating OTPs and making digital logins faster and more secure.
- [ZEE elevates Jit Sengupta to Vice President - Central Marketing & Creative Services](https://customerengagement.net/zee-elevates-jit-sengupta-vp-central-marketing-creative-services/): ZEE Entertainment has elevated Jit Sengupta to Vice President – Central Marketing & Creative Services, expanding his remit across movie clusters, youth channels, live entertainment and Unite8 Sports.
- [BigTrunk Communications Bags National Digital & Social Media Mandate for Velvex](https://customerengagement.net/bigtrunk-communications-velvex-digital-social-media-mandate/): Independent agency BigTrunk Communications has won the national digital and social media mandate for Velvex, Nandan Petrochem's premium lubricant brand, to drive brand equity and digital engagement across India.
- [Parbind Kumar promoted to Senior Digital Marketing Manager at Tata AIA Life Insurance](https://customerengagement.net/parbind-kumar-has-been-promoted-to-senior-digital-marketing-manager-at-tata-aia-life-insurance/): Parbind Kumar has been promoted to Senior Digital Marketing Manager at Tata AIA Life Insurance, where he will lead digital strategy, brand engagement and performance-led growth.
- [ IPL 2026 ad volumes on linear TV rise 4%, says TAM Sports](https://customerengagement.net/ipl-2026-ad-volumes-linear-tv-rise-4-percent-tam-sports/): TAM Sports data shows IPL 2026 advertising volumes on linear television rose 4% versus IPL 2025, with e-commerce, Google and mass-market brands driving spend across the tournament.
- [The Mavericks partners with AVDS to expand client offerings](https://customerengagement.net/the-mavericks-partners-with-avds-expand-client-offerings/): The Mavericks has partnered with AVDS to broaden its client services, combining communications, creative strategy, design and employer branding into a more integrated offering.
- [Britannia Milk Bikis puts Thirukkural words on biscuits in a culturally rooted new campaign](https://customerengagement.net/britannia-milk-bikis-thirukkural-biscuit-campaign/): Britannia Milk Bikis has launched a Thirukkural-inspired campaign featuring special edition biscuit packs with Kural words, turning snacking into a fun learning experience for children and families.
- [Kriti Sanon joins Shahid Kapoor as the face of Vogue Eyewear in India](https://customerengagement.net/kriti-sanon-joins-shahid-kapoor-vogue-eyewear-india/): Vogue Eyewear expands its celebrity line-up by bringing Kriti Sanon on board alongside Shahid Kapoor, reinforcing its message of self-expression, individuality and style without rules.
- [Vi welcomes Deepti Dubey as VP for Circle Marketing at MPC](https://customerengagement.net/vi-welcomes-deepti-dubey-vp-circle-marketing-mpc/): Vi has appointed Deepti Dubey as Vice President for Circle Marketing at MPC, bringing telecom, D2C and GTM expertise to strengthen regional marketing and customer growth.
- [Mother Dairy’s ‘The Pouch That Found Its Way Home’ turns a milk pouch into a feel-good journey](https://customerengagement.net/mother-dairy-pouch-that-found-its-way-home-campaign/): Mother Dairy’s new ad film follows a wandering milk pouch through fields, streams and changing landscapes, using a simple journey to highlight purity, care and the emotional value of everyday milk.
- [Ashok Ramachandran joins Suzlon as President, India Business](https://customerengagement.net/suzlon-group-appoints-ashok-ramchandran-president-india-business/): Ashok brings over two decades of global leadership experience and will strengthen Suzlon's growth and execution capabilities in its next phase of transformation
- [FIFA World Cup 2026 on Zee: A Goldmine for Advertisers Targeting Urban India](https://customerengagement.net/fifa-world-cup-2026-zee-unite8-sports-zee5-advertising-opportunity/): Zee Entertainment’s Unite8 Sports and ZEE5 will broadcast FIFA World Cup 2026 in India, giving brands exposure to over 100 million MAUs with multi-language, hyper-targeted ad formats in urban markets.
- [Siddhant Shetty joins Maddock Films as Lead Campaign Manager](https://customerengagement.net/siddhant-shetty-joins-maddock-films-lead-campaign-manager/): Marketing professional Siddhant Shetty has joined horror-comedy studio Maddock Films as Lead Campaign Manager, bringing 6–8 years of digital strategy experience from music and M&E campaigns.
- [iCubesWire announces leadership restructuring as founder Sahil Chopra moves to chairman role](https://customerengagement.net/icubeswire-leadership-restructuring-founder-chairman-sahil-chopra/): iCubesWire has restructured its leadership with founder Sahil Chopra transitioning to Chairman, while Aditya Singh, Nishant Sharma and Sanjeeda Khan are appointed CEOs of performance, influencer and Middle East/international businesses.
- [Nuvama Group elevates Anjali Chugh to Deputy Vice President – Marketing & Brand Experience](https://customerengagement.net/anjali-chugh-nuvama-deputy-vice-president-marketing-brand-experience/): Nuvama Group has promoted Anjali Chugh to Deputy Vice President – Marketing & Brand Experience, recognizing her 20+ years of leadership in brand building, CXO engagement and large-scale events.
- [Haleon’s Bineet Jain joins Coca-Cola as senior director, frontline marketing](https://customerengagement.net/bineet-jain-joins-coca-cola-senior-director-frontline-marketing/): Bineet Jain, who led categories at Haleon India, has joined Coca-Cola as senior director, frontline marketing, bringing deep FMCG and brand-building experience to the beverage major.
- [Visa revives ‘Paisa Hai Paisa’ with Shah Rukh Khan in a new India campaign](https://customerengagement.net/visa-revives-paisa-hai-paisa-shah-rukh-khan-campaign/):  Visa has brought back the classic track ‘Paisa Hai Paisa’ for its new Shah Rukh Khan campaign, using nostalgia, travel and premium lifestyle moments to highlight the value of digital payments.
- [Unilever says it won’t miss India’s premium boom as it did in China](https://customerengagement.net/unilever-india-premium-boom-china-mistake/): Unilever is doubling down on India’s premiumisation wave, saying it will launch prestige home and personal care brands earlier and avoid the timing mistake it made in China.
- [GoKwik launches first brand campaign with Aman Gupta around the idea that “speed wins”](https://customerengagement.net/gokwik-launches-first-brand-campaign-aman-gupta/): GoKwik has rolled out its first brand campaign with boAt co-founder Aman Gupta, using humour to show how checkout friction and delays cause customer drop‑offs in Indian e‑commerce.
- [Zee Entertainment appoints Aayush Khanna as VP of Programming for newly launched Unite8 Sports channels](https://customerengagement.net/zee-entertainment-aayush-khanna-vp-programming-unite8-sports/): Zee Entertainment has appointed veteran sports broadcaster Aayush Khanna as Vice President – Programming for its Unite8 Sports channels, as it gears up to broadcast FIFA World Cup 2026 in India.
- [Shubham Dadheech promoted to Brand Manager - Dove Skin at Unilever](https://customerengagement.net/shubham-dadheech-brand-manager-dove-skin-unilever/): Unilever has promoted Shubham Dadheech to Brand Manager – Dove Skin, elevating an experienced skin-care marketer who has worked on Vaseline, Novology and Dove categories.
- [JioStar promotes Vani Rane to Vice President and Head of Branded Entertainment & IPs](https://customerengagement.net/jiostar-elevates-vani-rane-vp-branded-entertainment-ips/): JioStar has elevated Vani Rane to Vice President and Head of Branded Entertainment & IPs, expanding her remit as the merged media giant bets on stories, brands and AI-driven content.
- [Aditya Birla Fashion elevates Gautam Dhingra to head of marketing for premium ethnic wear](https://customerengagement.net/aditya-birla-fashion-elevates-gautam-dhingra-head-of-marketing/): Aditya Birla Fashion and Retail has promoted Gautam Dhingra to head of marketing for its premium ethnic wear brands, recognizing his role in brand-building and customer engagement.
- [Zee Entertainment appoints Rahj Kumar Agarwal as SVP and head of marketing](https://customerengagement.net/zee-entertainment-appoints-rahj-kumar-agarwal-svp-head-of-marketing/): Zee Entertainment has brought back Rahj Kumar Agarwal as senior vice president and head of marketing for Zee TV, Zee Anmol and &TV, strengthening its Hindi GEC leadership.
- [PepsiCo India expands energy portfolio with premium Adrenaline Rush](https://customerengagement.net/pepsi-co-india-expands-energy-portfolio-adrenaline-rush/): PepsiCo India launches Adrenaline Rush, a mass-premium energy drink at ₹60, alongside Sting, targeting Gen Z with two variants and a digital-first “A-Rush, A-Game On” campaign.
- [Servotech launches new solar campaign with Sonu Sood focused on household electricity bills](https://customerengagement.net/servotech-new-ad-sonu-sood-electricity-bills/): Servotech Renewable’s new solar TVC “Raho Roshan, Bina Tension” features Sonu Sood and uses humour to show how rooftop solar can ease household electricity bills.
- [Spotify appoints Aditi Shorewal as Head of PR and Communications for India](https://customerengagement.net/spotify-appoints-aditi-shorewal-head-of-pr-and-communications/): Spotify has appointed Aditi Shorewal as Head of PR and Communications for India, bringing over 15 years of experience from Tinder, Eventbrite, Twitter and traditional media.
- [Spinny launches Tamil Nadu version of ‘God Promise’ ad with Sachin Tendulkar](https://customerengagement.net/spinny-tamil-nadu-god-promise-ad-sachin-tendulkar/): Spinny has expanded its ‘God Promise’ campaign starring Sachin Tendulkar to Tamil Nadu with a Tamil-language adaptation, a Tamil OST by Amrit Ramnath, and an OOH, TV and transit media push across the state.
- [Advertising Club Calcutta to honour Prasoon Pandey with Hall of Fame Award](https://customerengagement.net/advertising-club-calcutta-honour-prasoon-pandey-hall-of-fame-award/): The Advertising Club Calcutta will confer its prestigious Hall of Fame Award on filmmaker and advertising legend Prasoon Pandey on June 6, celebrating his iconic contributions to Indian advertising and creative storytelling.
- [From Diplomatic Sweet to Sales Spike: How the ‘Melody’ Moment Boosted the Brand](https://customerengagement.net/effect-of-melody-viral-moment-brand-impact/): The viral gesture of PM Modi gifting Melody chocolate to PM Meloni has dramatically raised the brand’s visibility, caused Melody toffees to sell out on quick‑commerce apps, and even triggered a temporary stock‑market surge linked to the “Parle” name.
- [Škoda Auto India Unveils ‘G.O.A.T’ Campaign to Highlight Performance Legacy](https://customerengagement.net/skoda-auto-india-launches-goat-campaign-performance-legacy/): Škoda Auto India launches the ‘G.O.A.T – Greatest On A Track’ campaign, anchored by a record‑setting multi‑car relay that showcases the brand’s performance DNA and motorsport heritage.
- [Asia’s Marketing, CX & Digital Leaders Gather in Sri Lanka for Engage Asia Leadership Retreat & Awards 2026](https://customerengagement.net/engage-asia-leadership-retreat-awards-2026-sri-lanka/): Engage Asia Leadership Retreat & Awards 2026 will convene Asia’s top CMOs, CX leaders, and digital strategists in Sri Lanka to explore AI‑driven engagement, hyper‑personalization, and the future of brand‑customer relationships.
- [GIVA Appoints Kriti Sanon as Brand Ambassador, Launches ‘Style, Sealed in Silver’ Campaign](https://customerengagement.net/giva-names-kriti-sanon-brand-ambassador-style-sealed-in-silver/): GIVA names Kriti Sanon as its new brand ambassador and debuts the ‘Style, Sealed in Silver’ campaign, repositioning fine silver jewellery as a statement of everyday style and self‑expression.
- [HSBC Rugby Premier League announces Bisleri as Official Hydration Partner for three‑year association](https://customerengagement.net/hsbc-rugby-premier-league-announces-bisleri-official-hydration-partner/): Bisleri has been named Official Hydration Partner of the HSBC Rugby Premier League in a three‑year deal that will see the brand power player hydration and fan engagement across Season 2 and beyond.
- [Dentsu elevates Surjo Dutt as CEO of Dentsu Creative Webchutney](https://customerengagement.net/dentsu-elevates-surjo-dutt-ceo-dentsu-creative-webchutney/): Dentsu has elevated Surjo Dutt to CEO of Dentsu Creative Webchutney, expanding his leadership role while Indrajeet Mookherjee moves into a new South Asia president role.
- [PepsiCo launches Lay’s Mini Stix in India, entering the stick-format snack space](https://customerengagement.net/pepsico-launches-lays-mini-stix-india-stick-format-snack/): PepsiCo India has launched Lay’s Mini Stix, a new stick-format potato snack with fusion-inspired masala flavours, pocket-friendly pricing, and a convenient horizontal pack.
- [Performics India has elevated Cyrus Shroff to Managing Partner and Chief Client Officer](https://customerengagement.net/performics-india-cyrus-shroff-managing-partner-chief-client-officer/): Performics India has elevated Cyrus Shroff to Managing Partner and Chief Client Officer to strengthen client strategy, growth and performance marketing leadership.
- [Birla Opus turns wall flaking into a village-size punchline with Papdi Village](https://customerengagement.net/birla-opus-papdi-village-campaign-peeling-walls/): Birla Opus’ “Papdi Village” campaign uses humour to tackle peeling walls, supporting its one-year repaint assurance and stronger trust-led paint messaging.
- [Myntra’s 24th EORS turns fashion obsessions into playful shopping stories](https://customerengagement.net/myntra-eors-everyday-fashion-obsessions-campaign/): Myntra’s 24th EORS campaign turns everyday fashion obsessions into playful stories, using humour and celebrity-led films to spotlight style, value and variety.  
- [Force Motors has appointed Ravi Agrawal as General Manager and Head of Marketing](https://customerengagement.net/force-motors-ravi-agrawal-head-of-marketing/): Force Motors has appointed Ravi Agrawal as General Manager and Head of Marketing to strengthen brand strategy, digital transformation and customer engagement.
- [Gruner Group has appointed Sachin Paliwal as General Manager for Marketing and Branding](https://customerengagement.net/gruner-group-sachin-paliwal-gm-marketing-branding/): Gruner Group has appointed Sachin Paliwal as GM marketing & branding to strengthen brand strategy, communication and market positioning across the business.
- [Healthy Master has launched a new digital-first campaign with Milind Soman](https://customerengagement.net/healthy-master-milind-soman-clean-snacking-campaign/): Healthy Master’s new campaign with Milind Soman promotes clean snacking as an everyday habit, focusing on mindful eating, clean-label ingredients and convenience.  
- [PNN and Outlook Business Forge Strategic Partnership to Elevate Business Content Reach](https://customerengagement.net/primex-news-network-outlook-business-partnership/): Primex News Network (PNN) has announced a significant collaboration with Outlook Business, aiming to enhance the distribution of impactful corporate stories and business news to a wider audience across India.
- [Sneha Vaidya Elevated to VP – People & Culture at PivotRoots](https://customerengagement.net/sneha-vaidya-vp-people-culture-pivotroots-havas/): PivotRoots - A Havas Company promotes Sneha Vaidya to Vice President – People & Culture. Explore her role in driving talent, growth, and high-performance teams.
- [Industry Leaders on the Credibility & Excellence of ACEF Global Customer Engagement Awards 2026](https://customerengagement.net/acef-global-awards-2026-jury-testimonials/): Discover what global industry leaders from Adobe, Nuvama, Kellanova, and other premier organizations across the India,  USA, Dubai, and Sri Lanka had to say about the transparent and structured evaluation process at the 15th ACEF Awards.
- [Krisp Launches VIVA 2.0, Introducing Voice Infrastructure for Voice AI Agents](https://customerengagement.net/krisp-launches-viva-2-0-voice-ai-infrastructure-agents/): The complete real-time voice infrastructure suite is now predictive, multilingual, and built for real-world production audio
- [15th ACEF Global Customer Engagement Summit & Awards 2026 Concludes Successfully in Mumbai](https://customerengagement.net/acef-global-customer-engagement-summit-awards-2026-winners-mumbai/): The 15th ACEF Global Customer Engagement Summit & Awards 2026 concludes in Mumbai, honoring top brands and leaders from India, Sri Lanka, Nepal, and beyond. Explore the Grand Prix winners and key insights on the future of customer experience.
- [Vinayak Burman bags Excellence in Customer Engagement title at 15th ACEF Global Customer Engagement Awards](https://customerengagement.net/vinayak-burman-acef-global-customer-engagement-awards-2026/): Vinayak Burman, Founder of VERTICES PARTNERS and host of The Lifeboat podcast, wins big at the 15th ACEF Global Customer Engagement Awards in Mumbai. Discover how his consumer-centric approach is redefining strategic engagement and branding in 2026.
- [BNW Developments launches cinematic brand campaign with Yuvraj Singh](https://customerengagement.net/bnw-developments-brand-campaign-yuvraj-singh/): BNW Developments unveils its new ‘Against All Odds’ brand campaign starring Yuvraj Singh, weaving the cricketer’s story of resilience into the UAE‑based real‑estate developer’s growth journey.
- [Zelio E‑Mobility names Divyanshu Agarwal as CEO](https://customerengagement.net/zelio-e-mobility-appoints-divyanshu-agarwal-ceo/): Zelio E‑Mobility announces the appointment of Divyanshu Agarwal as Chief Executive Officer, bringing fintech and growth‑stage experience to the electric‑vehicles manufacturer listed on the BSE SME platform.
- [Bigbasket names Arpit Jaiswal as Chief Growth Officer](https://customerengagement.net/bigbasket-appoints-arpit-jaiswal-chief-growth-officer/): Bigbasket appoints Arpit Jaiswal as Chief Growth Officer, charging him with leading growth across product, user acquisition, retention, and market expansion in India’s online‑grocery segment.
- [Asian Paints launches emotionally charged ‘Rangon Ki Warranty’ corporate campaign](https://customerengagement.net/asian-paints-rangon-ki-warranty-corporate-campaign/): Asian Paints rolls out its ‘Rangon Ki Warranty’ corporate campaign, showing how long‑lasting colours become the true addresses and emotional markers of Indian homes across generations.
- [Skycom unveils immersive ‘The Social Tree’ DOOH installation at Nexus Select Citywalk](https://customerengagement.net/skycom-the-social-tree-dooh-select-citywalk/): Skycom launches ‘The Social Tree,’ a 12K, four‑sided LED DOOH installation at Nexus Select Citywalk, blending immersive visuals, interactive storytelling, and audience analytics for brands.
- [Sun Pharma debuts emotional brand film with Royal Challengers Bengaluru during IPL 2026](https://customerengagement.net/sun-pharma-new-brand-film-rcb-ipl-2026/): Sun Pharma unveils a new brand film with Royal Challengers Bengaluru during IPL 2026, linking healthcare, performance, and fan engagement through its principal sponsor partnership.
- [PB Fintech appoints Amrita Pandey as Group HR Head](https://customerengagement.net/pb-fintech-appoints-amrita-pandey-group-hr-head/): PB Fintech names Amrita Pandey as Group HR Head, charging her with leading people strategy, organisational development, and HR governance across Policybazaar, Paisabazaar, and the wider fintech ecosystem.
- [Moloco brings performance‑driven ads to CTV with new Moloco Ads launch](https://customerengagement.net/moloco-performance-ads-ctv-launch/): Moloco introduces AI‑powered Performance CTV, bringing mobile‑grade measurement, real‑time optimisation, and true performance advertising to connected‑TV screens for app marketers.
- [Mia by Tanishq launches ‘Sunkissed’ campaign for Akshaya Tritiya 2026](https://customerengagement.net/mia-by-tanishq-sunkissed-akshaya-tritiya-campaign/): Mia by Tanishq unveils its ‘Sunkissed’ campaign for Akshaya Tritiya with a new sun‑inspired jewellery collection, everyday gold pieces, and a festive offer on making charges.
- [Indriya launches Akshaya Tritiya campaign featuring Krithi Shetty](https://customerengagement.net/indriya-akshaya-tritiya-campaign-krithi-shetty/): Indriya from Aditya Birla Jewellery rolls out its Akshaya Tritiya 2026 campaign with actor Krithi Shetty, highlighting the brand’s festive gold collection and the theme ‘Bada Shagun, Bade Offers’.
- [Sneha Bhorawat promoted to Media Manager at Unilever](https://customerengagement.net/sneha-bhorawat-promoted-to-media-manager-at-unilever/): Sneha Bhorawat has been promoted to Media Manager at Unilever, leveraging her experience in integrated media planning and digital strategy to strengthen brand‑campaign execution across India.
- [Engaging with the Next: What it takes to keep up with the new: Zahir Mirza](https://customerengagement.net/zahir-mirza-engaging-with-the-next-acef-global-customer-engagement-summit-awards-2026/): At ACEF 15th Global Customer Engagement Summit and Awards 2026, Zahir Mirza presents “Engaging with the Next,” exploring reverse mentorship, consumer change, and brand relevance.
- [SonyLIV appoints Prashant Iyer as Head of Marketing](https://customerengagement.net/sonyliv-appoints-prashant-iyer-head-of-marketing/): SonyLIV names Prashant Iyer as Head of Marketing, leveraging his experience at Netflix and other brands to strengthen audience growth, campaign strategy, and brand positioning for the streaming platform in India.
- [JioHotstar brings HBO Max to India through Warner Bros. Discovery partnership](https://customerengagement.net/jiohotstar-hbo-max-india-warner-bros-discovery/): JioHotstar launches HBO Max in India as the exclusive platform, partnering with Warner Bros. Discovery to bring HBO, Max Originals, Warner Bros. and DC content under one hub.
- [Shagun Seda to lead marketing communications for Apple India](https://customerengagement.net/shagun-seda-leads-marketing-communications-apple-india/): Shagun Seda joins Apple India as Head of Marketing Communications, bringing deep experience from JioStar, Viacom18, and Netflix to strengthen Apple’s brand narrative and campaigns in the country.
- [Bisleri launches new campaign with RCB and Jaideep Ahlawat](https://customerengagement.net/bisleri-rcb-jaideep-ahlawat-campaign-2026/): Bisleri rolls out a fresh digital‑first campaign with Royal Challengers Bengaluru and actor Jaideep Ahlawat, highlighting hydration through a limited‑edition reveal and behind‑the‑scenes storytelling.
- [Gupshup launches Superagent to power autonomous customer conversations](https://customerengagement.net/gupshup-launches-superagent-autonomous-ai-agent/): Gupshup launches Superagent, an autonomous AI agent that can design campaigns, manage journeys, process transactions, and optimize customer engagement across channels.
- [Piramal Consumer Healthcare names Pankaj Tripathi as Tetmosol brand ambassador](https://customerengagement.net/tetmosol-names-pankaj-tripathi-brand-ambassador/): Piramal Consumer Healthcare appoints Pankaj Tripathi as brand ambassador for Tetmosol, using his trusted image to strengthen communication around everyday itch and skin‑care solutions.
- [Tanishq enters natural gemstones category with campaign starring Triptii Dimri](https://customerengagement.net/tanishq-enters-natural-gemstones-category-triptii-dimri-campaign/): Tanishq launches its new natural gemstones jewellery line through the ‘Hues’ collection and a campaign featuring Triptii Dimri, highlighting colour, mood, and individuality.
- [iNova Pharmaceuticals appoints Sarvesh Sahni as Marketing Director](https://customerengagement.net/inova-pharmaceuticals-appoints-sarvesh-sahni-marketing-director/): iNova Pharmaceuticals names Sarvesh Sahni as Marketing Director to lead brand strategy, promotional campaigns, and market expansion for its portfolio in India.
- [KFC India appoints Suhayl Limbada as Chief Marketing Officer](https://customerengagement.net/kfc-india-appoints-suhayl-limbada-chief-marketing-officer/): KFC India names Suhayl Limbada as Chief Marketing Officer, leveraging his global KFC experience to strengthen marketing strategy, brand storytelling, and consumer engagement in India.
- [Kalyan Jewellers marks Poila Boishakh with new cultural campaign](https://customerengagement.net/kalyan-jewellers-poila-boishakh-campaign/): Kalyan Jewellers celebrates Poila Boishakh with a new digital campaign rooted in Bengali heritage, featuring traditional jewellery designs and a storytelling film starring Ritabhari Chakraborty.
- [HELL Energy Drink appoints dentsu India as integrated marketing partner](https://customerengagement.net/hell-energy-drink-appoints-dentsu-india-as-integrated-marketing-partner/): HELL Energy Drink has named dentsu India as its integrated marketing communications partner to strengthen brand visibility, build consumer engagement, and support growth in India.
- [Victoria’s Secret Launches Summer Signature Campaign Fronted by Triptii Dimri](https://customerengagement.net/victorias-secret-summer-signature-tripti-dimri-campaign/): Victoria’s Secret India debuts its Summer Signature campaign starring Triptii Dimri, blending comfort, style, and everyday ease in a fresh, India‑centric approach.
- [Off‑White Opens First Indian Flagship in Bengaluru to Tap Luxury Streetwear Demand](https://customerengagement.net/off-white-india-debut-bengaluru-flagship-store/): Off‑White has launched its first store in India at Bengaluru’s Phoenix Mall of Asia, signaling a major push into the country’s rising luxury streetwear market.
- [Hathway Cable Appoints Gurjeev Singh Kapoor as New CEO](https://customerengagement.net/hathway-gurjeev-singh-kapoor-new-ceo/): Hathway Cable and Datacom has named Gurjeev Singh Kapoor as its new CEO, succeeding Tavinderjit Singh Panesar as the company navigates a shifting cable and broadband landscape.
- [Dentsu Launches The Brand Reset to Reframe Video’s Role in Brand Growth](https://customerengagement.net/dentsu-launches-the-brand-reset-video-brand-growth-study/): Dentsu’s new study, The Brand Reset, challenges performance-first marketing by proving that attention and video can drive lasting brand equity and sales.
- [MiQ Acquires Rocket Lab to Power AI‑Driven App Growth Worldwide](https://customerengagement.net/miq-acquires-rocket-lab-ai-powered-app-growth/): MiQ’s acquisition of Rocket Lab boosts its AI‑powered programmatic platform, enabling more precise, mobile‑first strategies for global app‑growth campaigns.
- [Ixigo Appoints Ameya Velankar as Group Senior Vice President – Marketing](https://customerengagement.net/ixigo-names-amaya-velankar-group-svp-marketing/): Ixigo has named Ameya Velankar as Group SVP – Marketing, leveraging his digital‑brand and consumer‑obsession experience to drive travel‑tech growth.
- [Ananya Panday Steps Into Limca’s New Digital‑First Brand Chapter](https://customerengagement.net/ananya-panday-limca-new-brand-face-social-first/): Limca appoints Ananya Panday as its brand face and social‑first lead, relaunching the “Feel the Taazgi” platform with trend‑driven, participatory content.
- [Spotify Elevates Dinesh Kumar Srinivasan to Head of Marketing](https://customerengagement.net/spotify-elevates-dinesh-kumar-srinivasan-head-of-marketing/): Spotify has promoted Dinesh Kumar Srinivasan to Head of Marketing for MENA, Türkiye, Pakistan, and the CIS, strengthening its regional marketing leadership.
- [foundit Appoints Tarun Sinha as Chief Executive Officer](https://customerengagement.net/foundit-appoints-tarun-sinha-as-chief-executive-officer/): foundit has named Tarun Sinha as CEO to accelerate growth, technology-led innovation, and product personalization across its talent platform.
- [Policybazaar Launches ‘Baat To Sahi Hai’ Campaign Featuring Founder Yashish Dahiya](https://customerengagement.net/policybazaar-baat-to-sahi-hai-campaign-yashish-dahiya/): Policybazaar’s new ‘Baat To Sahi Hai’ campaign features founder Yashish Dahiya and aims to simplify financial planning, insurance awareness, and long-term protection.
- [Alia Bhatt Joins Myntra as Brand Ambassador for Myntra and Myntra Beauty](https://customerengagement.net/alia-bhatt-brand-ambassador-myntra-myntra-beauty/): Myntra has appointed Alia Bhatt as brand ambassador for Myntra and Myntra Beauty, strengthening its fashion and beauty appeal for younger shoppers.
- [Zenith elevates Parag Bhatia to a bigger media buying leadership role](https://customerengagement.net/zenith-parag-bhatia-director-media-buying-promotion/): Zenith has promoted Parag Bhatia to Director – Media Buying, advancing a leader who has been closely involved in the agency’s buying operations and client delivery in the West market.
- [Gillette scores a culture mash-up with Palak Tiwari and Abhishek Sharma](https://customerengagement.net/gillette-palak-tiwari-abhishek-sharma-crossover-ad/): Gillette’s new campaign with Palak Tiwari and Abhishek Sharma blends cricket and pop culture, turning a grooming ad into a buzzy crossover moment.
- [JK Maxx Paints taps Akshay Kumar to sharpen its push in decorative paints](https://customerengagement.net/jk-maxx-paints-akshay-kumar-brand-ambassador/): JK Maxx Paints has appointed Akshay Kumar as its brand ambassador, a move aimed at boosting visibility and deepening trust as the company expands in India’s decorative paints market.
- [Sunfeast Dark Fantasy brings outdoor media to life with SRK-led party stunt](https://customerengagement.net/sunfeast-dark-fantasy-party-with-srk-live-hoarding-activation/): Sunfeast Dark Fantasy has converted a traditional hoarding into a live brand experience as part of its “Party with SRK” campaign, blending out-of-home advertising with on-ground entertainment.
- [The $2 Billion Blueprint: Lalit Modi and the IPL’s Era of Hyper-Growth](https://customerengagement.net/ipl-valuation-growth-lalit-modi-controversy-2026/): Explore the 2026 IPL valuation explosion, the $1.7 billion RCB sale, and the viral "legacy war" between founder Lalit Modi and current franchise owners.
- [Foxtale brings cricket and skincare together with Tilak Varma led sun care push](https://customerengagement.net/foxtale-tilak-varma-play-on-till-the-suns-gone-campaign/): Foxtale has partnered with cricketer Tilak Varma for its “Play On Till The Sun’s Gone” campaign, using the association to make sunscreen feel like a daily essential rather than an occasional skincare step.
- [CaratLane enters a new brand chapter with Yami Gautam Dhar](https://customerengagement.net/caratlane-yami-gautam-dhar-first-brand-ambassador/): CaratLane has appointed Yami Gautam Dhar as its first brand ambassador, launching a new phase focused on accessible fine jewellery and modern everyday elegance.
- [Monks strengthens APAC leadership with Bharti Agrawal finance move](https://customerengagement.net/monks-strengthens-apac-finance-with-bharti-agrawal/): Monks has named Bharti Agrawal as CFO for APAC Marketing Services, adding dentsu experience to strengthen regional finance, governance and growth strategy.
- [Tefal India targets Bengaluru’s daily wait game with smart OOH campaign](https://customerengagement.net/tefal-india-bengaluru-time-crunch-ooh-campaign/): Tefal India has launched a Bengaluru-focused out-of-home campaign called “Because Bangalore Waits Enough,” built around the city’s everyday struggle with delays and time pressure. The campaign connects that urban frustration to the kitchen, positioning Tefal as a brand that can help people save time at home when the city already consumes enough of it outside.
- [Hashtag Orange Awarded Digital Marketing Mandate for Aparna Venster and Okotech](https://customerengagement.net/hashtag-orange-digital-mandate-aparna-venster-okotech/): Hashtag Orange partners with Aparna Venster and Okotech to implement integrated digital marketing strategies including SEO, social media,
- [Solitario Diamonds and YAAP Digital Collaborate for Brand and Packaging Refresh](https://customerengagement.net/solitario-diamonds-yaap-digital-brand-packaging-refresh/): Solitario Diamonds teams up with YAAP Digital to revamp its brand and packaging, reinforcing its position as a
- [SuperGaming Raises $15M Series B Funding Led by Skycatcher and Steadview Capital to Fuel Global Expansion](https://customerengagement.net/supergaming-series-b-funding-2025/): SuperGaming secures $15M in Series B funding to accelerate Indus Battle Royale’s international rollout and expand its cloud
- [Manav Parekh Appointed EVP Creative at Only Much Louder ](https://customerengagement.net/manav-parekh-appointed-evp-creative-only-much-louder/): Only Much Louder promotes Manav Parekh as EVP Creative, leveraging his 17+ years of experience to lead creative
- [NODWIN Gaming Extends Ticketing Partnership with District by Zomato for Comic Con, NH7, DreamHack](https://customerengagement.net/nodwin-gaming-district-zomato-ticketing-partnership/): NODWIN Gaming and District by Zomato have worked together again, this time for another year of ticketing. This
- [FanCode Secures Exclusive Rights to FIBA Asia Cup 2025 in India](https://customerengagement.net/fancode-fiba-asia-cup-2025-india/): FanCode secures exclusive TV and digital rights for the FIBA Asia Cup 2025, offering live streaming of India’s
- [JCDecaux & VIOOH Launch Programmatic DOOH at Bengaluru Airport](https://customerengagement.net/jcdecaux-programmatic-dooh-bengaluru-airpor/): JCDecaux India and VIOOH introduce programmatic DOOH advertising at Bengaluru’s Kempegowda International Airport, offering brands precise, data-driven campaigns
- [Ranbir Kapoor Invests in Prozo to Accelerate Supply Chain Innovation](https://customerengagement.net/ranbir-kapoor-invests-prozo-supply-chain-india/): Ranbir Kapoor invests in Prozo, a tech-driven supply chain platform in India, accelerating scalable logistics innovation and e-commerce
- [GOBOULT Rebrands: Premium Wearables & Global Expansion Ahead](https://customerengagement.net/goboult-premium-wearables-rebrand/): GOBOULT, formerly Boult, rebrands with a focus on premium wearables, tech innovation, and global expansion. The Indian brand
- [CustomerEngagement.net Partners with ACEF to Power the Social Media Excellence Awards 2025](https://customerengagement.net/acef-social-media-excellence-awards-2025/): CustomerEngagement.net is the Digital & Online Media Partner for ACEF Social Media Excellence Awards 2025, Mumbai. Explore nomination
- [Arjun Singh Leads Domino’s India Marketing: New DGM at Jubilant FoodWorks](https://customerengagement.net/arjun-singh-dgm-dominos-jubilant-foodwork/): Arjun Singh promoted to Deputy General Manager – Brand Marketing at Jubilant FoodWorks Ltd., driving innovative campaigns for
- [21N78E Strengthens Digital Offerings with Postcard Media Acquisition](https://customerengagement.net/21n78e-acquires-postcard-media-india/): 21N78E acquires Postcard Media, merging ecosystem-led strategy with creative digital marketing to offer integrated brand solutions in India.
- [WPP Media Names Sairam Ranganathan Head of Commerce India](https://customerengagement.net/wpp-media-sairam-ranganathan-commerce-india/): WPP Media appoints Sairam Ranganathan as Head of Commerce India, reinforcing its digital and e-commerce leadership in the
- [How Content AI is Transforming Content Marketing Workflows in 2025](https://customerengagement.net/content-ai-transforming-content-marketing-workflows-2025/): Explore the transformative impact of Content AI on content marketing workflows in 2025, including faster creation, hyper-personalization, consistency,
- [Medimix Launches Regional TVC with Stars Amruta Khanvilkar and Kinjal Rajpriya](https://customerengagement.net/medimix-ayurvedic-tradition-modern-skincare/): Explore how Medimix combines centuries-old Ayurvedic wisdom with modern skincare solutions across soaps, handwashes, bodywashes, and facewashes, promoting
- [Debdatta Bajpai Joins Monks as Group Creative Director](https://customerengagement.net/debdatta-bajpai-joins-monks-group-creative-director/): Debdatta Bajpai, a seasoned creative leader, joins Monks as Group Creative Director in Bangalore, bringing over 15 years
- [Gaurav Banerjee Appointed Chairman of BARC India to Lead Audience Measurement Innovation](https://customerengagement.net/gaurav-banerjee-appointed-chairman-barc-india-2025/): Gaurav Banerjee, CEO of Sony Pictures Networks India, takes charge as Chairman of BARC India, driving data-driven audience
- [Wendy’s India Celebrates 5th Anniversary with Bold Campaigns and First-Ever QSR Party Bus](https://customerengagement.net/wendys-india-5th-anniversary-campaign-qsr-party-bus/): Wendy’s India is celebrating its fifth anniversary with a month-long, high-energy campaign that perfectly fits the brand’s sassy,
- [Ratheesh MS Joins Starcom as Vice President](https://customerengagement.net/ratheesh-ms-vice-president-media-starcom-india/): Starcom appoints Ratheesh MS as Vice President, bringing over 20 years of media leadership experience to accelerate innovation
- [Kosal Malladi Joins Mindshare Fulcrum as Digital Head](https://customerengagement.net/kosal-malladi-mindshare-fulcrum-digital-head/): Mindshare Fulcrum appoints digital marketing veteran Kosal Malladi as Digital Head, leveraging his 15 years of expertise in
- [OML Launches MO: A Bold New Creative Agency Redefining Brand Storytelling](https://customerengagement.net/oml-launches-mo-creative-agency-india/): Discover how OML’s new agency, MO, is transforming India’s advertising scene with fearless creativity, vibrant storytelling, and innovative
- [Laxmipati Sarees Onboards Rashmika Mandanna as Brand Ambassador for Nationwide Campaign](https://customerengagement.net/laxmipati-sarees-rashmika-mandanna-brand-ambassador/): Laxmipati Sarees partners with Rashmika Mandanna, launching a vibrant nationwide campaign that highlights tradition, elegance, and modern Indian
- [Brand Loyalty in Experiential and Shopper Marketing](https://customerengagement.net/brand-loyalty-experiential-shopper-marketing/): In today’s hyper-competitive landscape, particularly within Experiential and Shopper Marketing, brand loyalty no longer hinges solely on the
- [TBWA\Sri Lanka and Maliban Launch ‘HumaniTill’ to Drive Purpose-Led Giving and Transform Lives](https://customerengagement.net/tbwa-sri-lanka-maliban-humanitill-purpose-led-giving/): Discover how TBWA\Sri Lanka and Maliban’s ‘HumaniTill’ campaign uses innovative prosthetic installations to inspire charitable giving, raising awareness
- [Sudathi Appoints Mouni Roy as Brand Ambassador to Drive Saree Market Growth](https://customerengagement.net/sudathi-mouni-roy-brand-ambassador-saree-brand-india/): Sudathi, a leading direct-to-consumer saree brand, partners with actress Mouni Roy for key campaigns like #TyoharWaliSaree and #ShaadiSabkiHai,
- [Freshworks Appoints Venkat Venkataraman as VP of Product - AI Platform and Strategy](https://customerengagement.net/freshworks-venkat-venkataraman-vp-product-ai-strategy/): Freshworks, a global leader in customer engagement software, has made a big step forward in its AI strategy
- [Abhijit Sengupta Joins OOH Capital as Partner](https://customerengagement.net/abhiit-sengupta-joins-ooh-capital-partner/): Abhijit Sengupta’s partnership with OOH Capital is set to revolutionize the Indian Out-of-Home advertising sector with data-driven and
- [Saatvik Green Energy Launches Solar Campaign with Kartik Aaryan | Promoting Solar Adoption in India](https://customerengagement.net/saatvik-green-energy-kartik-aaryan-solar-campaign/): Discover how Saatvik Green Energy teams up with Kartik Aaryan to promote solar energy adoption across India through
- [Assembly Appoints Alap Ghosh as India CEO](https://customerengagement.net/assembly-india-ceo-alap-ghosh/): Alap Ghosh will be the first CEO of Assembly in India. Assembly is a global omnichannel media agency
- [BigTrunk Communications Wins Soframycin Digital Mandate - Digital Transformation in Healthcare](https://customerengagement.net/digital-strategy-soframycin-bigtrunk/): BigTrunk Communications has been given the job of doing digital marketing for Soframycin, a heritage antiseptic brand owned
- [Vedang Vikas Chavan Named iQOO Chief Gaming Officer in India’s Biggest CGO Hunt](https://customerengagement.net/iqoo-appoints-vedang-vikas-chavan-chief-gaming-officer-prize/): Vedang Vikas Chavan has been named the new Chief Gaming Officer (CGO) for iQOO, a well-known brand of
- [Ishaan Khatter Powers Park Avenue’s New Amazon Woods Deodorant Campaign](https://customerengagement.net/park-avenue-amazon-woods-deodorant-launch/): Park Avenue, a well-known brand from Godrej Consumer Products Ltd., has launched its latest deodorant variant, Amazon Woods, accompanied
- [Phillips Machine Tools Promotes Nikhil Modi to Vice President – Strategic Marketing](https://customerengagement.net/nikhil-modi-vice-president-strategic-marketing-phillips-machine-tools/): Nikhil Modi rises to Vice President – Strategic Marketing at Phillips Machine Tools, leading global marketing strategies to
- [Rammohan Sundaram Resigns as President at DDB Mudra, Launches Health Super App Startup](https://customerengagement.net/ddb-mudra-president-rammohan-sundaram-exit-health-tech-venture/): After six years with DDB Mudra Group, Rammohan Sundaram has stepped down as President of Integrated Media. His
- [Emami Unveils New Corporate Identity to Mark 50 Years](https://customerengagement.net/emami-new-corporate-identity-50th-anniversary/): To mark its 50th anniversary, Emami, one of India’s biggest FMCG companies, has released a new corporate brand
- [Ajit Varghese Appointed Partner & Group CEO at Madison Media & OOH](https://customerengagement.net/ajit-varghese-appointed-partner-group-ceo-madison-media-ooh/): Ajit Varghese has been named Partner and Group CEO of Madison Media & OOH. This is a big
- [Dentsu and iProspect Win Pan-European BMW Group Media Mandate for 2026](https://customerengagement.net/dentsu-iprospect-bmw-group-europe-media-mandate/): Dentsu has won a big pan-European media account with BMW Group. iProspect will be the main media partner
- [Sunfeast Marie Light and Jyotika Inspire Couples to Celebrate Equality with Shared Nameplates](https://customerengagement.net/sunfeast-marie-light-jyotika-equality-shared-nameplates/): Sunfeast Marie Light, a popular biscuit brand, has teamed up with famous actress Jyotika for a touching campaign
- [Audi F1 Team and Revolut Announce Title Partnership for 2026 FIA Formula One Season](https://customerengagement.net/audi-f1-team-revolut-title-partnership-2026/): Discover the landmark partnership between Audi F1 Team and fintech leader Revolut, becoming the title partner from the
- [MS Dhoni Joins ACKO as Investor and Brand Ambassador to Revolutionize Insurance in India](https://customerengagement.net/ms-dhoni-joins-acko-investor-brand-ambassador/): MS Dhoni, Captain of the Indian cricket team and is one of the most trusted public figures in
- [Schbang Wins Performance Marketing Mandate for Pyng with AI-Driven Campaign](https://customerengagement.net/schbang-wins-pyng-performance-marketing-ai-campaign/): Schbang secures the performance marketing mandate for Pyng, launching an AI-driven campaign with Google Veo 3. Discover how
- [AdLift Wins SEO and Content Marketing Mandate for Orient Bell Tiles](https://customerengagement.net/adlift-wins-seo-content-marketing-orient-bell-tiles/): AdLift, a global digital marketing agency known for its cutting-edge strategies, has been given the job of handling
- [Havas Creative India Appoints Tina Mansukhani Garg as President ](https://customerengagement.net/havas-creative-india-appoints-tina-mansukhani-garg-president/): Havas Creative India has named Tina Mansukhani Garg as its new President. This is a big strategic move
- [Crayons Advertising Enters Professional Cricket with New Delhi Tigers Acquisition in DPLT20 Season 2](https://customerengagement.net/crayons-advertising-new-delhi-tigers-dplt20-acquisition/): Crayons Advertising has officially joined the world of professional cricket by buying the New Delhi Tigers franchise for
- [Media Maniacs Group Appoints Richa Kapoor as Brand Strategy Mentor to Boost Digital-First Strategy](https://customerengagement.net/media-maniacs-group-appoints-richa-kapoor-brand-strategy-mentor/): By hiring Richa Kapoor as its new Brand Strategy Mentor, Media Maniacs Group has made a big step
- [Mohini Singh Elevated to Director of E-commerce at WPP Media](https://customerengagement.net/mohini-singh-director-ecommerce-wpp-media/): WPP Media has officially made Mohini Singh the Director of E-commerce because of her knowledge and leadership in
- [BBC Studios Partners with Mediascope to Boost Ad Reach in India](https://customerengagement.net/media-partnership-bbc-studios-mediascope/): BBC Studios has partnered with Mediascope to expand its advertising reach in India, opening up exciting opportunities for
- [Terence D’Souza Appointed Chief Creative Consultant at Syntrania LLP](https://customerengagement.net/terence-dsouza-syntrania-chief-creative-consultant/): Syntrania LLP recently appointed Terence D’Souza as Chief Creative Consultant, bringing nearly 15 years of expertise in BFSI marketing, brand
- [Sonal Choithani Appointed Chief Brand & Communications Officer at Vedanta Group](https://customerengagement.net/sonal-choithani-vedanta-chief-brand-officer/): Vedanta Group has appointed Sonal Choithani as its new Group Chief Brand & Communications Officer, bringing over 20 years of
- [Vargab Bakshi Joins GoKwik as Chief Growth Officer](https://customerengagement.net/vargab-bakshi-gokwik-chief-growth-officer/): Vargab Bakshi appointed Chief Growth Officer at GoKwik, leading global growth and product innovation for India’s top D2C
- [BIG FM Relaunches Its Out-of-Home Advertising Vertical as BIG OOH: A New Era for Outdoor Marketing](https://customerengagement.net/big-fm-big-ooh-relaunch/): BIG FM rebrands its out-of-home advertising vertical to BIG OOH, offering integrated, data-driven OOH solutions across 120+ Indian
- [Vidya Balan Becomes Face of Vasmol Henna Crème Hair Colour 2025](https://customerengagement.net/vidya-balan-vasmol-henna-creme-hair-colour/): Vasmol ropes in Vidya Balan as ambassador for Henna Crème Hair Colour, blending tradition with modern, safe, no-ammonia
- [Flipkart Opens ₹500 Crore Media Mandate Pitch, Top Agencies Compete in 2025](https://customerengagement.net/flipkart-500-crore-media-mandate-pitch-2025/): Flipkart’s ₹500 crore media mandate for 2025 is up for pitch, attracting India’s top media agencies to plan
- [Swiggy Wiggy 2025: India’s Delivery Partner Talent Hunt Returns](https://customerengagement.net/swiggy-wiggy-2025-talent-hunt/): Swiggy has launched the third edition of Swiggy Wiggy 2025 , a unique talent discovery initiative inviting delivery partners
- [Lloyd Launches India’s First AI-Powered Sales Agent with WPP Media & Silverpush](https://customerengagement.net/lloyd-ai-sales-agent-wpp-silverpush/): Lloyd, in collaboration with WPP Media and Silverpush, has launched India’s first AI-powered sales agent campaign, revolutionizing online consumer engagement.
- [Tonic Worldwide Wins Digital Mandate for Monarch Legacy Edition](https://customerengagement.net/tonic-worldwide-monarch-legacy-edition-digital-mandate/): Tonic Worldwide to lead digital marketing for Monarch Legacy Edition, crafting luxury brandy’s online presence with storytelling and
- [Warner Bros. Discovery Announces Split, Names Warner Bros. & Discovery Global](https://customerengagement.net/warner-bros-discovery-warner-bros-discovery-global/): Warner Bros. Discovery has announced a strategic corporate split planned for mid-2026, unveiling two distinct businesses: Warner Bros., managing
- [Deepak Mann Appointed National Strategy Head at PHD Media India](https://customerengagement.net/deepak-mann-phd-media-national-strategy-head/): PHD Media India has appointed Deepak Mann as its new National Strategy Head, bringing over two decades of marketing effectiveness
- [Banijay Asia & CAN Launch Creator-Led Content & IP Engine in India](https://customerengagement.net/banijay-asia-can-creator-led-content-india/): Banijay Asia and Collective Artists Network (CAN) have joined forces to launch a pioneering creator-led content and IP engine in
- [Khatija Lokhandwala Joins Fireside Ventures as Head of Marketing](https://customerengagement.net/khatija-lokhandwala-fireside-ventures-marketing/): Fireside Ventures has appointed Khatija Lokhandwala as its new Head of Marketing, marking a strategic move to amplify brand innovation
- [Fixderma’s Real Glow Campaign with Neeraj Chopra: Glow Like a Champion](https://customerengagement.net/fixderma-real-glow-campaign-neeraj-chopra/): Fixderma’s Real Glow campaign with Olympic champion Neeraj Chopra shines a spotlight on science-backed skincare for athletes and
- [Kyunki Saas Bhi Kabhi Bahu Thi Reboot on JioStar: 8 Sponsors Sign On for July 29 Launch](https://customerengagement.net/kyunki-saas-bhi-kabhi-bahu-thi-reboot-sponsors-2025/): The much-awaited return of Kyunki Saas Bhi Kabhi Bahu Thi is making waves and not just among Indian
- [Kritika Agarwal Promoted to Deputy GM - Brand Marketing at Domino’s India (Jubilant FoodWorks)](https://customerengagement.net/dominos-deputy-gm-brand-marketing/): Kritika Agarwal’s promotion to Deputy General Manager – Brand Marketing at Domino’s India (Jubilant FoodWorks) marks a significant
- [Dyson Launches ‘The Difference is Dyson’ Campaign with Deepika Padukone](https://customerengagement.net/dyson-the-difference-is-dyson-campaign-india/): Dyson’s latest campaign, “The Difference is Dyson,” featuring Deepika Padukone, highlights cutting-edge hair styling technology designed specifically for Indian hair.
- [CaratLane Rakhi 2025 Campaign: Ayush Mehra & Yashaswini Dayama Celebrate Sibling Bonds](https://customerengagement.net/caratlane-ayush-yashaswini-rakhi-ad/): CaratLane’s Rakhi 2025 campaign featuring Ayush Mehra and Yashaswini Dayama brings a wave of fresh, relatable storytelling to
- [Manish Tiwary to Take Over as Nestle India MD August 2025](https://customerengagement.net/manish-tiwary-nestle-india-md/): Starting on August 1, 2025, Manish Tiwary will officially take over as Managing Director and Chairman of Nestle
- [Bigg Boss 19 Unveils Colorful New Logo Ahead of August Premiere](https://customerengagement.net/bigg-boss-19-new-logo-2025/): Bigg Boss 19’s new logo was unveiled this July, showcasing a burst of color and hinting at major
- [Vim’s Swachh Survekshan Campaign: Celebrating India’s Cleanest Cities](https://customerengagement.net/vim-swachh-survekshan-cleaner-campaign/): India has made cleanliness a higher priority in recent years thanks to programs like the Swachh Bharat Mission
- [Anubhav Malhotra Promoted to VP & Business Head at Canvas Worldwide India](https://customerengagement.net/anubhav-malhotra-promotion-vp-business-head-canvas-india/): Anubhav Malhotra‘s promotion to Vice President and Business Head at Canvas Worldwide India was a big step forward
- [ITV Network Introduces NewsX World, a Game-Changing OTT News Platform for Connected TV Viewers](https://customerengagement.net/newsx-world-launch-india-ctv-news-app/): ITV Network has launched NewsX World, India’s first aggregated multi-channel news OTT application designed exclusively for Connected TVs (CTV).
- [Divya Dixit Appointed CEO of Recz](https://customerengagement.net/divya-dixit-ceo-recz-appointment/): Divya Dixit, a successful business and marketing leader, has been named the new Chief Executive Officer of Recz.
- [McDonald’s Protein Plus Burgers Launch on Swiggy - High Protein, Plant-Based Innovation in India](https://customerengagement.net/mcdonalds-protein-plus-burger-swiggy-exclusive/): Swiggy and McDonald’s India (West & South) have launched the exclusive McDonald’s Protein Plus Burgers range, available only on the
- [NODWIN Gaming & Sony LIV Stream Esports World Cup 2025 – Watch BGMI, Chess, Tekken Live in India](https://customerengagement.net/nodwin-gaming-sony-liv-esports-world-cup-2025-streaming/): NODWIN Gaming and Sony LIV have teamed up to stream some matches from the Esports World Cup (EWC)
- [Mars Pedigree & Whiskas Campaign Highlights Science-Based Pet Feeding | BBDO India](https://customerengagement.net/mars-pedigree-whiskas-science-based-pet-feeding-campaign/): Mars has released new ads for its Pedigree and Whiskas brands that were created by BBDO India and
- [How did Ekta Kapoor clarify her relationship with ALTT after the ban](https://customerengagement.net/ekta-kapoor-clarifies-altt-ott-ban/): Following the recent ban on 25 OTT platforms by the Indian government, including ALTT (formerly ALTBalaji), Ekta Kapoor
- [Nachiket Deole Joins AdOnMo as Senior Vice President of Sales](https://customerengagement.net/nachiket-deole-senior-vice-president-sales-adonmo/): AdOnMo has hired Nachiket Deole as Senior Vice President of Sales. This is a big step up in
- [Pepe Jeans India Appoints Rakesh Jallipally as CEO](https://customerengagement.net/pepe-jeans-india-rakesh-jallipally-ceo-appointment-2025/): With the hiring of Rakesh Jallipally as Chief Executive Officer, Pepe Jeans London has entered a new phase
- [Karan Kapoor Promoted to General Manager  -Marketing & Services at Asian Paints](https://customerengagement.net/karan-kapoor-promoted-general-manager-marketing-services-asian-paints/): Karan’s most recent milestone his promotion to General Manager – Marketing and Services at Asian Paints marks the culmination
- [Meta Rolls Out New Instagram Safety Features for Teens & Kids (2025 Update)](https://customerengagement.net/meta-instagram-2025-teen-child-safety-features/): Meta has recently added a lot of new safety features to Instagram to better protect teens and child-focused
- [MasterChow’s ‘Simple se Sexy’ Campaign: Chilli Oil Becomes a Kitchen Essential](https://customerengagement.net/masterchow-simple-se-sexy-chilli-oil-campaign/): MasterChow, one of India’s top ready-to-cook Asian brands, has launched the highly anticipated “Khaana Banao Simple se Sexy”
- [MY FM Sur Salute: A Unique Musical Tribute Honoring Indian Soldiers – Tiranga Tour & Patriotic Stories](https://customerengagement.net/my-fm-sur-salute-patriotic-music-tribute-indian-armed-forces/): MY FM, the radio arm of the well-known Dainik Bhaskar group, has started an amazing journey to honour
- [WPP OpenDoor Launches Innovative AI Campaigns to Personalize Prime Video Experience](https://customerengagement.net/prime-video-wpp-opendoor-ai-content-discovery-personalized-ads/): The partnership between Prime Video and WPP OpenDoor is a big step forward in how streaming content is
- [Send Rakhi & Gifts with FNP - Delivery to 450+ Cities & 100+ Countries On Time | Rakhi Campaign](https://customerengagement.net/fnp-rakhi-delivery-campaign-india-international-2025/): FNP’s Rakhi campaign centers on the sentiment that the festival of Raksha Bandhan symbolizing the lifelong bond between
- [How Generative AI is Transforming Content Creation in 2025](https://customerengagement.net/impact-generative-ai-content-creation/): The impact of generative AI on content creation in 2025 is reshaping how brands communicate, market, and engage
- [Parag Murudkar Appointed Marketing Head – NBFC at Aditya Birla Capital](https://customerengagement.net/parag-murudkar-marketing-head-nbfc-aditya-birla-capital/): Aditya Birla Capital announces Parag Murudkar as Marketing Head – NBFC, bringing 18+ years of expertise in digital
- [Upali Nag Kumar Appointed President - Strategy, South Asia at WPP Media](https://customerengagement.net/upali-nag-kumar-president-strategy-wpp-media-south-asia/): WPP Media appoints Upali Nag Kumar as President – Strategy for South Asia. Bringing 20+ years of expertise
- [Eli Lilly’s ‘We Know Now’: Transforming Obesity Awareness in India](https://customerengagement.net/eli-lilly-we-know-now-obesity-awareness-campaign/): The first integrated awareness campaign from Eli Lilly and Company (India) is called “We Know Now.” Its goal
- [BigBasket’s New Campaign: Karisma & Kareena Kapoor Endorse 10-Minute Grocery Delivery](https://customerengagement.net/bigbasket-karisma-kareena-kapoor-campaign/): BigBasket, one of India’s best online grocery stores, just started a new and exciting ad campaign with Bollywood’s
- [Percol Coffee's Immersive Launch: Platinum Outdoor’s Digital-First OOH Masterpiece](https://customerengagement.net/percol-india-digital-ooh-launch-campaign-platinum-outdoor/): The launch of Percol, the famous UK coffee brand in India was more than just bringing in good
- [MuscleBlaze, Larry Wheels, and Garuda Ram Deliver a Blockbuster Fitness Campaign in India](https://customerengagement.net/muscleblaze-larry-wheels-garuda-ram-blockbuster-campaign-india/): Adsto Mediahouse is the company that made the MuscleBlaze x Larry Wheels ft. Garuda Ram campaign. They came
- [Anand Ramanathan Appointed as Asia Pacific Retail & Consumer Products Sector Leader at Deloitte](https://customerengagement.net/anand-ramanathan-deloitte-asia-pacific-retail-consumer-leader/): Deloitte names Anand Ramanathan as the new Retail & Consumer Products Sector Leader for Asia Pacific. With 25+
- [Laurent Ezekiel Leaves WPP to Rejoin Publicis Groupe, Marking Major Industry Move](https://customerengagement.net/laurent-ezekiel-wpp-departure-publicis-groupe-industry-shift/): Laurent Ezekiel, WPP’s former CMO and CEO of OpenX, has left the British agency group to rejoin Publicis
- [Why Zepto’s Creative OOH Billboard Campaign Is Winning Hearts and Minds](https://customerengagement.net/zepto-creative-ooh-billboard-campaign-india-marketing-success/): Discover how Zepto’s witty and culturally relatable OOH billboard campaign uses humor and everyday insights to engage urban
- [Saatchi & Saatchi India Launches High-Octane Campaign for Hero MotoCorp’s Hero Xtreme 250R](https://customerengagement.net/hero-xtreme-250r-campaign-saatchi-saatchi-india-hero-motocorp/): Explore the dynamic new campaign by Saatchi & Saatchi India for Hero MotoCorp’s Hero Xtreme 250R, showcasing the
- [What Inspired KitKat to Partner with Spotify for This Innovative Campaign](https://customerengagement.net/kitkat-spotify-partnership-innovative-music-campaign/): Discover the inspiration behind KitKat’s innovative partnership with Spotify, designed to engage young music lovers by connecting the
- [Aashish Midha Returns to Hero MotoCorp as Head of Marketing to Drive Global Brand and Digital Transformation](https://customerengagement.net/aashish-midha-head-of-marketing-hero-motocorp/): Aashish Midha, with extensive global marketing and leadership experience, re-joins Hero MotoCorp as Head of Marketing. He will
- [Truecaller Appoints Saraswati Agarwal as Regional Sales Head for MEA Ad Solutions](https://customerengagement.net/truecaller-saraswati-agarwal-appointment-mea-ad-solutions/): Truecaller appoints Saraswati Agarwal as Regional Sales Head for Ad Solutions in the Middle East and Africa. Discover
- [SW Network Wins Creative Mandate for Anytime Fitness India](https://customerengagement.net/sw-network-anytime-fitness-india-creative-digital-partnership/): SW Network has been appointed as the creative and digital communications partner for Anytime Fitness India. Discover how
- [Coca-Cola India Foundation's Maidaan Saaf Launches Used PET Bottle-Free Initiative at Puri Rath Yatra](https://customerengagement.net/coca-cola-india-foundation-maidaan-saaf-used-pet-bottle-free-initiative-puri-rath-yatra/): Discover how the Coca-Cola India Foundation’s Anandana, through its Maidaan Saaf campaign, is leading sustainable change with the
- [Meta’s Safety Features Offer Himmat-Level Protection for a Safe Digital Experience](https://customerengagement.net/meta-safety-features-secure-digital-experience/): Meta (Facebook, Instagram, WhatsApp) provides advanced safety features like 2FA and end-to-end encryption, ensuring users enjoy content like
- [Posterscope India has elevated Hassnain Kurreshi to Executive Creative Director](https://customerengagement.net/hassnain-kurreshi-executive-creative-director-posterscope-india/): Posterscope India has elevated Hassnain Kurreshi to Executive Creative Director, strengthening its leadership in OOH innovation and experiential brand storytelling.
- [Blissclub has appointed Srijan Suman as its new Head of Marketing](https://customerengagement.net/blissclub-srijan-suman-head-of-marketing/): Blissclub has appointed Srijan Suman as Head of Marketing, strengthening its leadership as the activewear brand expands its movement-wear portfolio.
- [Dabur India has increased its advertising spend by 14% year-on-year to ₹229 crore in the first quarter](https://customerengagement.net/dabur-q1-ad-spend-rise-229-crore/): Dabur India’s Q1 results show a 14% rise in ad spend to ₹229 crore, reflecting stronger brand investment amid a competitive FMCG landscape.
- [Shailesh Jejurikar Takes on the Chair Role at P&G, Adding New Weight to His Leadership](https://customerengagement.net/shailesh-jejurikar-chairman-pg-board-directors/): P&G has appointed Shailesh Jejurikar as Chairman of the Board, effective August 1, 2026, reinforcing leadership continuity at the global consumer goods giant.
- [Fevicol MR Brings Spider-Man Into the Craft Room](https://customerengagement.net/fevicol-mr-spider-man-craft-packs/): Fevicol MR has launched Spider-Man-inspired special edition craft packs with QR-enabled tutorials, blending creativity, play, and hands-on learning for kids.
- [Licious is putting the spotlight on fish quality in a new campaign](https://customerengagement.net/licious-fish-quality-new-campaign/): Licious’s new campaign highlights fish quality, freshness, hygiene, and trust, showing how better sourcing and delivery can improve the seafood buying experience.
- [K Raheja Group has appointed Vijayta Nikhil Raheja as CEO](https://customerengagement.net/k-raheja-group-vijayta-nikhil-raheja-ceo/): K Raheja Group has appointed Vijayta Nikhil Raheja as CEO, reflecting a leadership transition focused on governance, strategy, and long-term business transformation.
- [Fedfina has elevated Shardul Kadam to the role of Chief Transformation Officer](https://customerengagement.net/fedfina-shardul-kadam-chief-transformation-officer/): Fedfina has elevated Shardul Kadam to Chief Transformation Officer, strengthening its focus on innovation, operational excellence, and customer experience.
- [Axis Bank Brings Rajeev Mantri On Board as Its New Finance Chief](https://customerengagement.net/axis-bank-rajeev-mantri-chief-financial-officer/): Axis Bank has appointed Rajeev Mantri as Chief Financial Officer, effective September 28, 2026, marking a key leadership change at the private sector lender.
- [Dentsu India has elevated Abhinay Bhasin to EVP - Product & Technology](https://customerengagement.net/dentsu-india-abhinay-bhasin-evp-product-technology/): Dentsu India has elevated Abhinay Bhasin to EVP - Product & Technology, strengthening its focus on data-led innovation, product development, and tech-driven marketing.
- [Netflix has appointed Kumar Kanagasabapathy as Director, Brand Partnerships, APAC](https://customerengagement.net/netflix-kumar-kanagasabapathy-brand-partnerships-apac/): Netflix has appointed Kumar Kanagasabapathy as Director, Brand Partnerships, APAC, reinforcing its focus on advertiser relationships and regional growth.
- [When a Billboard Becomes a Brand Moment - Bright Outdoor Media Limited and Five Dots Digital Pvt Ltd. has reimagined outdoor advertising with a striking 3D billboard campaign for Flipkart and LAVA Mobile](https://customerengagement.net/bright-outdoor-media-flipkart-lava-3d-billboard-campaign/): Bright Outdoor Media  3D outdoor innovation for Flipkart and LAVA Mobile turns a traditional hoarding into an attention-grabbing brand experience across Mumbai and Delhi.
- [Yakult Puts a Fresh Twist on Gut Health with Taapsee Pannu and Mango Flavour](https://customerengagement.net/yakult-taapsee-pannu-light-mango-flavour-campaign/): Yakult Danone India launches a new campaign with Taapsee Pannu to spotlight Yakult Light Mango Flavour, combining probiotic benefits with a more refreshing taste.
- [BBDO India has won the integrated creative mandate for DAAWAT India](https://customerengagement.net/bbdo-india-integrated-creative-mandate-daawat-india/): BBDO India has won the integrated creative mandate for DAAWAT India, taking charge of strategy, digital, social, and campaign communications for the flagship rice brand.
- [Livpure’s association with Uttar Da Puttar blends entertainment and everyday relevance](https://customerengagement.net/livpure-uttar-da-puttar-brand-association/): Livpure’s association with Uttar Da Puttar blends entertainment and everyday relevance, helping the home wellness brand connect with Indian families through cinema.
- [Influencer Marketing & Content Agency, ‘Monkey Studios’ Introduces “Social Cinema” in Surat](https://customerengagement.net/monkey-studios-social-cinema-rajuaat-premiere-surat/): Monkey Studios unveiled Social Cinema with the first EPIC Premiere of RAJUAAT in Surat, blending filmmaking, brand communication, and theatrical audience engagement.
- [Jubilant FoodWorks Promotes Ashish Gupta to Deputy General Manager - Growth Marketing for Popeyes](https://customerengagement.net/jubilant-foodworks-promotes-ashish-gupta-to-deputy-general-manager/): Jubilant FoodWorks has elevated Ashish Gupta to Deputy General Manager, recognizing his growth marketing experience and leadership across digital-first initiatives.
- [Ogilvy Appoints Anoop Menon to Lead Social and Digital Transformation](https://customerengagement.net/anoop-menon-joins-ogilvy-as-president-and-head-social-and-digital-transformation/): Ogilvy has named Anoop Menon as President and Head of Social and Digital Transformation, strengthening its focus on connected creative strategy and digital growth.
- [Arena Media Secures Keo Karpin’s Integrated Media Mandate](https://customerengagement.net/arena-media-wins-integrated-media-mandate-for-keokarpin-india/): Prabhakar Jha has joined Mint as chief content producer, bringing strong editorial experience to the business publication’s content leadership team.
- [Before You Lead the Room, Know Yourself: The Future of Marketing Leadership by Wajinie Mahanama](https://customerengagement.net/self-awareness-marketing-leadership-fairness-insight/): Leadership in marketing starts with self-awareness. Discover how knowing your own biases, decision patterns, and assumptions builds fairer teams, deeper consumer insight, and stronger adaptability in a rapidly changing industry.
- [MS Dhoni Becomes the New Face of Malabar Gold & Diamonds](https://customerengagement.net/ms-dhoni-joins-malabar-gold-and-diamonds-as-brand-ambassador/): Malabar Gold & Diamonds has signed MS Dhoni as brand ambassador, aligning the jeweller’s “Responsible Jeweller” philosophy with the cricketer’s trusted legacy.
- [Nielsen Unveils Ad Intel AI to Turn Fragmented Ad Data into Actionable Media Insights](https://customerengagement.net/nielsen-launches-ai-powered-ad-intel-platform-for-media-insights/): Nielsen has launched Ad Intel AI, an AI-powered evolution of its competitive ad-spend platform that converts fragmented global advertising data into real-time, conversational media intelligence.
- [WPP Media Ties Up with Kily to Boost AI-Led Ecommerce in India](https://customerengagement.net/wpp-media-partners-with-kily-to-expand-ai-led-ecommerce-in-india/): WPP Media has partnered with agentic AI startup Kily to expand AI-led ecommerce solutions in India, integrating autonomous commerce tech with WPP Open and its Integrated Commerce Planner.
- [GoKwik and PayU Launch ChatGPT-Powered Multi-Brand D2C Shopping](https://customerengagement.net/gokwik-payu-bring-multi-brand-d2c-shopping-to-chatgpt/): GoKwik and PayU have introduced India’s first multi-brand D2C shopping experience inside ChatGPT, enabling discovery, comparison, checkout and payments in a single conversation.
- [Ankit Jain to Helm Nykaa’s Quick-Commerce Vertical ‘Nykaa Now’](https://customerengagement.net/ankit-jain-to-lead-nykaa-now/): Nykaa has appointed former Swiggy Instamart COO Ankit Jain to lead its quick-commerce arm Nykaa Now, strengthening its 30-minute beauty delivery play.
- [Nandita Sinha to Lead Swiggy Instamart as CEO](https://customerengagement.net/nandita-sinha-named-swiggy-instamart-ceo/): Swiggy has appointed former Myntra CEO Nandita Sinha as Instamart CEO, succeeding Amitesh Jha as the quick commerce unit enters its next phase of growth.
- [Raymond Realty Names Karishma Mehta Cluster Head – Marketing](https://customerengagement.net/raymond-realty-appoints-karishma-mehta-cluster-head-marketing/): Raymond Realty has appointed Karishma Mehta as Cluster Head – Marketing to lead integrated marketing and brand strategy across key projects.
- [PepsiCo has appointed Tanvi Swami as marketing director for Pepsi, 7UP and Mirinda](https://customerengagement.net/pepsico-appoints-tanvi-swami-as-marketing-director-pepsi-7up-mirinda/): PepsiCo has appointed Tanvi Swami as marketing director for Pepsi, 7UP and Mirinda, strengthening brand strategy and innovation across its core carbonated portfolio.
- [Prabhakar Jha Takes Charge as Chief Content Producer at Mint](https://customerengagement.net/prabhakar-jha-joins-mint-as-chief-content-producer/): Prabhakar Jha has joined Mint as chief content producer, bringing strong editorial experience to the business publication’s content leadership team.
- [Stayfree Highlights Pad Change Alert in New Kiara Advani Ad](https://customerengagement.net/stayfree-highlights-pad-change-alert-in-new-kiara-advani-ad/): Stayfree’s latest campaign with Kiara Advani spotlights pad change alerts and long-lasting protection, aiming to make periods more comfortable and stress-free.
- [JK Lakshmi Cement has appointed Aniruddha Sinha as Head of Marketing](https://customerengagement.net/jk-lakshmi-cement-appoints-aniruddha-sinha-as-head-of-marketing/): JK Lakshmi Cement has appointed Aniruddha Sinha as head of marketing, strengthening its brand leadership and customer-focused growth strategy.
- [Dentsu Creative Isobar Wins Canon India Digital Mandate](https://customerengagement.net/dentsu-creative-isobar-wins-canon-india-digital-and-e-commerce-mandate/): Dentsu Creative Isobar has secured Canon India’s digital and e-commerce mandate, strengthening the brand’s online presence and commerce strategy.
- [Kriti Nutrients has appointed Manoj Singh as head of marketing](https://customerengagement.net/manoj-singh-joins-kriti-nutrients-as-head-of-marketing/): Kriti Nutrients has appointed Manoj Singh as head of marketing, strengthening its brand and commercial strategy with experienced leadership.
- [mPokket Signs Naveen Polishetty as New Brand Face](https://customerengagement.net/mpokket-names-naveen-polishetty-as-brand-ambassador/): mPokket has named Naveen Polishetty as its brand ambassador to connect with young audiences and strengthen its positioning as a digital lending platform.
- [Santosh Khandekar Named Director for Digital Ad Products at JioStar](https://customerengagement.net/jiostar-appoints-santosh-khandekar-as-director-for-digital-ad-products/): JioStar has appointed Santosh Khandekar as director for digital ad products, pricing, planning and supply to strengthen its monetisation strategy.
- [Only 55% of Indian Homes Are EV-Ready. Kazam's 'EV-Ready Ghar' Campaign Puts Home Charging in the Spotlight](https://customerengagement.net/kazams-ev-ready-ghar-campaign-puts-home-charging-in-the-spotlight/): Built on findings from one of the world's largest residential charging studies, the campaign aims to make safe home charging simple and accessible for every EV owner.
- [Hitachi launches BuilMirai Experience Center in India: Proposing One Hitachi’s latest smart building solutions centered on “HMAX for Buildings”](https://customerengagement.net/hitachi-launches-builmirai-experience-center-in-india/): Hitachi Ltd together with Hitachi Lift India Pvt. Ltd., a provider of elevator sales and services in the Republic of India, and GlobalLogic Inc., a U.S.-based Hitachi Group company, today announced the launch of the BuilMirai Experience Center at GlobalLogic's India headquarters in Noida.
- [Amul Celebrates a Unique Place in the FIFA Final](https://customerengagement.net/amul-backs-argentina-and-spain-fifa-world-cup-final/): Amul marked the FIFA World Cup final by highlighting its sponsorship ties with both Argentina and Spain, boosting its global football visibility.
- [UltraTech Cement has reappointed Vivek Agrawal as chief marketing officer](https://customerengagement.net/ultratech-cement-has-reappointed-vivek-agrawal-as-chief-marketing-officer/): UltraTech Cement has reappointed Vivek Agrawal as chief marketing officer for another two-year term, continuing leadership stability in its marketing team.
- [Nabeel A. Khan Set to Exit Renault India](https://customerengagement.net/nabeel-a-khan-set-to-exit-renault-india/): Nabeel A. Khan is expected to move on from Renault India as he prepares for a new role in a media and deep-tech communications platform.
- [Connect Network Debuts AI Platform for Smarter Media Planning](https://customerengagement.net/connect-network-launches-agentic-ai-platform/): Connect Network has launched IMMERSIVE, an agentic AI platform built to improve hyperlocal marketing, media planning, buying, and campaign optimization.
- [FIFA Chief Praises Z’s Role in Growing Football Across India](https://customerengagement.net/fifa-chief-praises-z-footballs-growth-in-india/):  Gianni Infantino applauds Z for expanding football’s reach in India through wider coverage, public screenings, and long-term FIFA partnerships.
- [Ameya Lokhande Elevated to Executive Vice President at Ulka](https://customerengagement.net/ameya-lokhande-elevated-to-executive-vice-president-at-ulka/): Ameya Lokhande has been promoted to Executive Vice President at Ulka, marking a significant leadership move within the advertising and marketing agency’s senior team.
- [Samarjit Singh Takes Charge as CEO of Favcy Media](https://customerengagement.net/samarjit-singh-ceo-favcy-media/): Favcy Venture Builders has appointed Samarjit Singh as CEO of Favcy Media, the digital production and media arm of the venture building group, to expand its media ecosystem and creator-led content.
- [DB Corp Posts 10% Growth in Advertising Revenue for Q1 FY27](https://customerengagement.net/db-corp-10-percent-advertising-revenue-growth-q1-fy27/): DB Corp reported 10% advertising revenue growth in Q1 FY27, supported by stronger ad demand across key categories and continued momentum in print and radio.
- [Pop Launches First Ad Around Everyday UPI Rewards](https://customerengagement.net/pop-first-ad-everyday-upi-rewards/): Razorpay-backed Pop has launched its first ad campaign, spotlighting everyday UPI rewards and a coins-based model that turns routine digital payments into meaningful loyalty.
- [Reliance Digital Rolls Out Grand Rath Yatra Festive Offer](https://customerengagement.net/reliance-digital-grand-rath-yatra-festive-offer/): Reliance Digital’s Grand Rath Yatra Festive Offer brings discounts, cashback, easy EMI, and upgrade deals across electronics, home appliances, and smartphones for festive shoppers.
- [WeWork India launches Member Services, a first-of-its-kind business services platform for members](https://customerengagement.net/wework-india-launches-member-services-enterprise-platform/): Bringing enterprise-grade business services to every business through one platform and a curated network ofWeWork India-vetted partners
- [HT Media Targets ₹95.3 Crore Capital Raise for Debt Reduction](https://customerengagement.net/ht-media-fundraise-debt-repayment-balance-sheet/): HT Media is set to raise up to ₹95.3 crore through a preferential warrant issue, with ₹90 crore earmarked for debt repayment and balance-sheet improvement.
- [Parle-G marks Jagannath Rath Yatra with a new campaign](https://customerengagement.net/parle-g-marks-jagannath-rath-yatra-with-a-new-campaign/): Parle-G marks Jagannath Rath Yatra with a new campaign that reflects devotion, togetherness, and the brand’s simple, emotional storytelling approach.
- [Prime Video has appointed Baishali Chatterjee as Head of Communications for India](https://customerengagement.net/baishali-chatterjee-prime-video-india-communications-head/): Prime Video has named media veteran Baishali Chatterjee as Head of Communications for India, strengthening its entertainment PR and content communications leadership.
- [Nishant Daptardar and Sonal Karolia Satav Launch Beyond Communication Solutions](https://customerengagement.net/nishant-daptardar-sonal-karolia-satav-launch-beyond-communication-solutions/): Nishant Daptardar and Sonal Karolia Satav have launched Beyond Communication Solutions, an integrated communications, marketing, and brand strategy firm built for modern brand needs.
- [Ajay Gupte Joins Dentsu to Lead South Asia Operations](https://customerengagement.net/ajay-gupte-dentsu-south-asia-coo/): Former WPP Media executive Ajay Gupte is set to join Dentsu as South Asia COO, bringing deep experience in media leadership, client strategy, and regional growth.
- [INNOCEAN India Unveils AI Studio for Regional Marketing at Scale](https://customerengagement.net/innocean-india-ai-studio-localised-marketing/): INNOCEAN India has launched AI Studio, an AI-powered platform to help brands create localised marketing, optimise dealer communication, and scale regional campaigns.
- [Kareena Kapoor Drives MINI Countryman’s New Premium Campaign](https://customerengagement.net/mini-india-countryman-kareena-kapoor-campaign/): MINI India has launched a new Countryman campaign featuring Kareena Kapoor Khan, highlighting the SUV’s bold design, extra space, and unmistakable premium personality.
- [Kalyan Jewellers Adds Sara Ali Khan to Its Celebrity Line-Up](https://customerengagement.net/kalyan-jewellers-sara-ali-khan-brand-ambassador/): Kalyan Jewellers has named Sara Ali Khan as brand ambassador, strengthening its celebrity-led marketing strategy and expanding appeal among younger jewellery buyers.
- [Ajay Ravindran Joins Pipaltree as Vice President, Brand Intelligence](https://customerengagement.net/ajay-ravindran-joins-pipaltree-vp-brand-intelligence/): Ajay Ravindran has joined Pipaltree as Vice President – Brand Intelligence, bringing over two decades of brand strategy, planning, and marketing experience to the AI-led firm.
- [Rustomjee Launches New Brand Film on Thoughtful Homes for Families](https://customerengagement.net/rustomjee-thoughtfully-designed-for-families-campaign/): Rustomjee’s new campaign, “Thoughtfully Designed for Families,” highlights homes built around family life, comfort, and community, with creative execution by Ogilvy India.
- [WPP Names Rema Vasan as Global President of Social and Creator for Open X](https://customerengagement.net/wpp-rema-vasan-global-president-social-creator/): WPP has appointed former TikTok executive Rema Vasan as Global President of Social and Creator for Open X, strengthening its creator-led marketing capabilities worldwide.
- [Raj Nayak Takes Charge as Chairman and Managing Director of YAAP Digital](https://customerengagement.net/raj-nayak-chairman-managing-director-yaap-digital/): YAAP Digital has appointed media veteran Raj Nayak as Chairman and Managing Director, marking a leadership transition following the passing of founder Atul Hegde.
- [Luminous Highlights Portable Power in New Sachin Tendulkar Campaign](https://customerengagement.net/luminous-portable-power-campaign-sachin-tendulkar/): Luminous has launched a new campaign with Sachin Tendulkar to spotlight portable power solutions, showing how reliable energy supports everyday convenience and mobility.
- [Shark Tank India 6 Celebrates the People Bold Enough to Build](https://customerengagement.net/shark-tank-india-6-celebrates-those-who-dare-to-build/): Shark Tank India 6 puts the spotlight on entrepreneurs who take risks, build from scratch, and turn ideas into businesses with resilience and conviction.
- [Salil Acharya Joins BIG FM After 18-Year Stint at Radio City](https://customerengagement.net/salil-acharya-joins-big-fm-after-18-years-at-radio-city/): Salil Acharya has announced his move to BIG FM after spending 18 years at Radio City, marking the start of a new on-air chapter in his radio career.
- [Times Network Partners with OneXtel to Strengthen Digital IP Growth](https://customerengagement.net/times-network-onextel-strategic-alliance-digital-ips/): Times Network has named OneXtel as its strategic alliance partner for digital IPs, aiming to expand branded properties, audience reach, and monetisation across platforms.
- [ACEF to Host Asian Leaders Conference and Awards 2026, Followed by Digital Marketing + Social Media Leadership Summit in 2027](https://customerengagement.net/acef-asian-leaders-conference-awards-2026-digital-marketing-summit-2027/): ACEF has announced the Asian Leaders Conference & Awards 2026 in November, followed by the Digital Marketing + Social Media Leadership Summit & Awards 2027 in January, focusing on learning, networking, and recognition.
- [Kerala HC Defers TV Ratings Policy Dispute to July 21](https://customerengagement.net/kerala-hc-adjourns-tv-ratings-policy-dispute-july-21/): Kerala High Court has adjourned the high-stakes hearing on the TV ratings policy “landing page” dispute to July 21 at 3 PM, keeping the interim stay on excluding landing-page viewership from TRPs in place.
- [Bhagyashree Govekar Returns to Ruglas Media as Group Head – Community & Owned Media](https://customerengagement.net/bhagyashree-govekar-rejoins-ruglas-media-group-head-community-owned-media/): Bhagyashree Govekar rejoins Ruglas Media as Group Head – Community and Owned Media, bringing 8+ years of SEO-driven content expertise to scale community-led growth and owned channels.
- [McDonald’s and Coca-Cola India Roll Out Limited-Edition Football Meals](https://customerengagement.net/mcdonalds-coca-cola-india-limited-edition-football-meals/): McDonald’s India and Coca-Cola launch limited-edition Football Meals across regions, bundling signature burgers, Honey Chilli Fries, Coca-Cola, and exclusive football collectables for FIFA 2026 fans.
- [Mercedes-Benz India Elevates Nandita Godbole as Head of Marketing](https://customerengagement.net/mercedes-benz-india-nandita-godbole-head-of-marketing/): Mercedes-Benz India appoints Nandita Godbole as Head of Marketing, effective September 2026, shifting focus to AI-driven campaigns, digital-first experiences, and stronger emotional brand storytelling.
- [Bandhan Bank Launches Cyber Cop to Fight Rising Cyber Fraud](https://customerengagement.net/bandhan-bank-cyber-cop-csr-cyber-fraud-awareness/): Bandhan Bank’s Cyber Cop CSR initiative uses films, messaging, and outreach to teach citizens how to spot, avoid, and report cyber fraud through a simple “Pause. Verify. Report.” habit.
- [Libas Brings Monsoon to Life with ‘Sawan Ke Rang’ Campaign](https://customerengagement.net/libas-sawan-ke-rang-monsoon-campaign/): Libas launches ‘Sawan Ke Rang’, a monsoon campaign celebrating vibrant prints, lightweight fabrics, and confident style for women who embrace the rainy season.
- [IndusInd Bank Ropes in Advertising Veteran Shakti Tokas as Marketing AVP](https://customerengagement.net/indusind-bank-appoints-shakti-tokas-avp-marketing/): IndusInd Bank appoints industry veteran Shakti Tokas as Assistant Vice President (AVP) of Brand and Communications Marketing to lead innovative brand strategies and storytelling.
- [DS Group Launches ‘Pallu Protection Equipment’ Awareness for Women Farmers in Uttar Pradesh](https://customerengagement.net/ds-group-pallu-protection-equipment-uttar-pradesh-awareness/): DS Group’s ‘Pallu Protection Equipment’ campaign in Uttar Pradesh educates women farmers on using protective gear to reduce pesticide exposure and promote safer farming.
- [Mia by Tanishq Welcomes Sneha Kanukolanu as Its New Marketing Lead](https://customerengagement.net/mia-by-tanishq-appoints-sneha-kanukolanu-as-marketing-lead/): Mia by Tanishq has appointed Sneha Kanukolanu as Marketing Lead to drive brand-building, digital growth, and customer engagement for its contemporary jewellery portfolio.
- [Trident’s 3D BQS Experience Turns Bharat Tex 2026 into a Living Brand Story](https://customerengagement.net/trident-bharat-tex-2026-3d-bqs-campaign-delhi/): Trident joins Bharat Tex 2026 as a Platinum Partner, unveiling an immersive 3D BQS experiential campaign at Bharat Mandapam that blends technology, design, and sustainability for home textiles.
- ['Avaada Bharat Uday Yatra' campaign: Inside the experiential campaign executed by Immersive Communication and Fortuna PR](https://customerengagement.net/avaada-bharat-uday-yatra-immersive-communication-fortuna-pr/): Explore Avaada Group's Avaada Bharat Uday Yatra. Executed by Immersive Communication and Fortuna PR, this campaign turned sustainable and renewable energy into a nationwide movement.
- [Insight India Network partners with XIM University, Bhubaneswar to launch ‘Bharat Decode Study](https://customerengagement.net/bharat-decode-study-insight-india-network-xim-university/): First-of-its-kind collaboration between a rural marketing agency and a premier business school to decode the emerging shifts in rural consumer behaviour, aspirations, and consumption patterns across India’s deepest hinterlands
- [Sumit Somani joins Godrej Enterprises Group as Group Head – Digital Commerce](https://customerengagement.net/sumit-somani-godrej-enterprises-group-digital-commerce/): Sumit Somani has taken on a new role as Group Head – Digital Commerce at Godrej Enterprises Group, bringing deep experience across ecommerce, retail and D2C growth.
- [Parle-G expands its “G Maane Genius” story with new empathy-led films](https://customerengagement.net/parle-g-g-maane-genius-new-chapter/): Parle-G has unveiled a new chapter of its “G Maane Genius” campaign, using short films to highlight children’s empathy, kindness and everyday emotional intelligence.
- [Engage Asia 2026 to bring Asia’s business, marketing and customer engagement leaders together in Sri Lanka](https://customerengagement.net/engage-asia-2026-sri-lanka-business-marketing-customer-engagement/): Engage Asia 2026 is set to take place on 18 September 2026  in Sri Lanka, bringing together some of Asia’s most influential business, marketing and customer engagement leaders. Positioned as a leadership movement rather than a standard conference, the platform is designed to spark meaningful conversations around growth, innovation and the future of customer experience
- [Zee Nets Major Ad Deals as 12+ Brands Back FIFA World Cup 2026 Coverage](https://customerengagement.net/zee-fifa-world-cup-2026-brands-tv-digital-sponsors/): ZEE Entertainment has onboarded over 12 brands including Mahindra, Diageo, Apple and Mondelez as sponsors for FIFA World Cup 2026 across its TV and digital platforms.
- [Vritti iMedia teams up with Northern Challengers for Big Cricket League OOH push](https://customerengagement.net/vritti-imedia-northern-challengers-ooh-media-partner-big-cricket-league/): Vritti iMedia has partnered with Northern Challengers as the official OOH media partner for the Big Cricket League, bringing transit and audio-led outdoor solutions to the Pro-Am cricket platform.
- [Dentsu Creative elevates Manika Juneja to Chief Operating Officer](https://customerengagement.net/dentsu-creative-manika-juneja-chief-operating-officer/): Dentsu Creative has elevated Manika Juneja to COO, recognising over 15 years of agency leadership, business transformation and integrated growth strategy.
- [Billboard India names Preeti Nayyar as chief operating officer](https://customerengagement.net/billboard-india-preeti-nayyar-chief-operating-officer/): Billboard India has appointed Preeti S. Nayyar as COO, bringing more than 25 years of media, music and entertainment experience to its India leadership team.
- [SatSure appoints Bianca Ghose as Chief Marketing & Communications Officer](https://customerengagement.net/satsure-bianca-ghose-chief-marketing-communications-officer/): SatSure has named Bianca Ghose as CMCO, bringing nearly two decades of global brand marketing and communications leadership to the earth intelligence company.
- [Pooja Menon Vaidya joins SBI Mutual Fund as AVP - Digital Marketing](https://customerengagement.net/pooja-menon-vaidya-sbi-mutual-fund-avp-digital-marketing/): Pooja Menon Vaidya has joined SBI Mutual Fund as Assistant Vice President – Digital Marketing, bringing over 15 years of financial services marketing experience.
- [Alpino ups the protein game with Khali and Mukesh Gahlot for new oats launch](https://customerengagement.net/alpino-khali-mukesh-gahlot-high-protein-oats/): Alpino has launched its upgraded High Protein Oats with The Great Khali and Mukesh Gahlot, highlighting a stronger nutrition profile and a bolder fitness-first message.
- [Ralph Lauren appoints Dr. Tathagat Varma to lead India Global Capability Centre](https://customerengagement.net/ralph-lauren-tathagat-varma-global-capability-centre-india/): Ralph Lauren has named Dr. Tathagat Varma as VP and Head of its Global Capability Centre in India, based in Bengaluru, to scale operations and support global transformation.
- [SNITCH joins Zakir Khan’s “Papa Yaar” as title sponsor](https://customerengagement.net/snitch-zakir-khan-papa-yaar-title-sponsor/): SNITCH has come on board as title sponsor for Zakir Khan’s Papa Yaar, aligning the menswear brand with a live storytelling experience built around father-child bonds.
- [XYXX’s new innerwear campaign flips the gender gaze](https://customerengagement.net/xyxx-new-innerwear-campaign-flips-the-gender-gaze/): XYXX’s latest campaign uses role reversal and humour to challenge gendered double standards while spotlighting a seamless vest designed for everyday comfort.
- [SBI appoints Omnicom Media India as digital marketing partner](https://customerengagement.net/sbi-appoints-omnicom-media-india-digital-marketing-partner/): State Bank of India has named Omnicom Media India as its digital marketing partner, in one of the largest digital media mandates in India’s banking sector.
- [Niyanta Mirjankar joins BBDO Worldwide as Senior Strategy Director](https://customerengagement.net/niyanta-mirjankar-senior-strategy-director-bbdo-worldwide/): Niyanta Mirjankar has joined BBDO Worldwide as Senior Strategy Director, bringing experience across BBDO, MullenLowe, TBWA Singapore and DDB India.
- [Lotus Herbals backs KorinMi in Rs. 10 crore seed round](https://customerengagement.net/lotus-herbals-backs-korinmi-rs-10-crore-seed-round/): Lotus Herbals has invested Rs. 10 crore in KorinMi through its innovation fund, supporting the Korean skin clinic’s expansion across India and its premium skincare ambitions.
- [MBG Card launches nationwide digital campaign with Pankaj Tripathi](https://customerengagement.net/mbg-card-nationwide-digital-campaign-pankaj-tripathi/): MBG Card has launched a nationwide digital campaign featuring Pankaj Tripathi, highlighting how its tools help businesses go digital and reach more customers.
- [Tonic Worldwide wins Kurlon’s digital marketing mandate](https://customerengagement.net/tonic-worldwide-kurlon-digital-marketing-mandate/): Kurlon has appointed Tonic Worldwide as its digital marketing partner after a multi-agency pitch, tasking the agency with strengthening the mattress brand’s online presence and narrative.
- [Deloitte South Asia elevates Rohit Varier to Executive Director](https://customerengagement.net/rohit-varier-executive-director-deloitte-south-asia/): Deloitte South Asia has promoted Rohit Varier to Executive Director, recognizing his leadership in corporate and marketing communications after eight years with the firm.
- [Ineazy appoints Team Pumpkin as digital marketing partner](https://customerengagement.net/ineazy-team-pumpkin-digital-marketing-partner/): Bengaluru-based interior solutions brand Ineazy has named Team Pumpkin as its digital marketing partner to strengthen social, paid and website-led growth.
- [Kulfi Collective names Aditya Mehendale as Executive Creative Director](https://customerengagement.net/kulfi-collective-aditya-mehendale-executive-creative-director/): Kulfi Collective has appointed Aditya Mehendale as Executive Creative Director as it strengthens its leadership team and doubles down on culture-first creative work.
- [Landor redesigns Mother Dairy milk packaging around “Maa Jaisi Care”](https://customerengagement.net/landor-mother-dairy-milk-packaging-maa-jaisi-care/): Landor has refreshed Mother Dairy’s milk packaging with a warmer visual identity, adding “Note of Care” messages to reinforce the brand’s “Maa Jaisi Care” promise.
- [Polycab honors electricians in a festive campaign built around safety](https://customerengagement.net/polycab-celebrates-electricians-safe-connections-film/): Polycab has launched a festive film paying tribute to electricians, spotlighting the human expertise behind safe homes, bright celebrations and dependable electrical connections.
- [Cheil India Launches AI-Powered ‘India! Go Hi-FAI’ Campaign for Samsung Galaxy F36 5G](https://customerengagement.net/cheil-india-launches-samsung-galaxy-f36-5g-ai-powered-campaign/): Cheil India rolls out dynamic campaign for Samsung Galaxy F36 5G featuring AI innovations, targeting Gen Z with
- [IHH Healthcare Unveils New Brand Identity to Drive Integrated, Patient-Centered Care](https://customerengagement.net/ihh-healthcare-launches-new-brand-identity-2025/): IHH Healthcare launches a bold new brand identity to unify its global network, emphasizing innovation, partnerships, and expansion
- [RCB Launches ‘RCB Cares’ Initiative to Honor Fans After Parade Tragedy](https://customerengagement.net/rcb-launches-rcb-cares-after-parade-tragedy/): Royal Challengers Bangalore (RCB) launches ‘RCB Cares’ to support and honor fans affected by the parade tragedy, reaffirming
- [Arpit Tyagi Joins The Trade Desk as Director – Client Services](https://customerengagement.net/arpit-tyagi-director-client-services-the-trade-desk/): Arpit Tyagi appointed Director – Client Services at The Trade Desk, bringing extensive experience in programmatic advertising to
- [Amul Onam 2025 Campaign: Ee Onam On Aavatte Celebration](https://customerengagement.net/amul-onam-2025-ee-onam-on-aavatte-campaign/): Amul celebrates Onam 2025 with “Ee Onam On Aavatte” campaign featuring vibrant cultural themes and a viral dance,
- [Mayoori Kango Returns as CEO of Publicis Global Delivery](https://customerengagement.net/mayoori-kango-publicis-global-delivery-ceo/): Mayoori Kango, former Bollywood actress and ex-Google executive, rejoins Publicis Groupe as CEO of Publicis Global Delivery, leading
- [JBL Launches New Audio Range with Festive Season Campaign 2025](https://customerengagement.net/jbl-new-audio-range-festive-campaign/): JBL unveils next-gen audio range and festive cultural campaign, featuring immersive soundbars and innovative audio tech for celebrations
- [Deepali Saini named Global Chief Experience Design Officer at Havas CX](https://customerengagement.net/deepali-saini-global-chief-experience-design-officer-havas-cx/): Deepali Saini, CEO of Think Design, appointed Global Chief Experience Design Officer of Havas CX, leading experience design
- [Efficacy Worldwide announces key senior leadership appointments](https://customerengagement.net/efficacy-worldwide-senior-leadership-appointments/): Efficacy Worldwide appoints Somnath Sarkarr, Prajesh Dutta, and Raj Choudhary to senior leadership roles, strengthening its presence in
- [Divyanshu Singh Elevated to CEO of JSW Sports](https://customerengagement.net/divyanshu-singh-ceo-jsw-sports/): Divyanshu Singh takes over as CEO of JSW Sports, bringing extensive sports and business experience to lead the
- [WPP Media Appoints Veena Joji as Chief People Officer, South Asia](https://customerengagement.net/wpp-media-appoints-veena-joji-chief-people-officer-south-asia/): WPP Media names Veena Joji as Chief People Officer, South Asia, to lead HR strategy, talent growth, and
- [Neel Gawde Appointed Chief Business Officer at Schbang](https://customerengagement.net/neel-gawde-appointed-chief-business-officer-schbang/): Schbang appoints Neel Gawde as Chief Business Officer, recognizing his decade-long expertise in business development and digital marketing
- [Lowe Lintas Appoints Shantanu Sapre as Chief Business Officer](https://customerengagement.net/lowe-lintas-shantanu-sapre-chief-business-officer/): Lowe Lintas has named industry veteran Shantanu Sapre as Chief Business Officer, bringing his decades-long expertise in advertising,
- [Zee BanglaSonar Launch: Bengal’s New Entertainment Channel Redefining Regional TV](https://customerengagement.net/zee-banglasonar-entertainment-channel-launch-bengal/): Discover Zee BanglaSonar, Bengal’s newest entertainment channel blending fiction, non-fiction, and movies to deliver a unique cultural and
- [JSW MG Motor Launches ‘EV Sahi Hai’ Campaign to Boost EV Adoption](https://customerengagement.net/jsw-mg-motor-ev-sahi-hai-campaign/): JSW MG Motor India ropes in Pulkit Samrat & Varun Sharma for ‘EV Sahi Hai’ campaign to promote
- [OpenAI Appoints Sheeladitya Mohanty as India Marketing Lead](https://customerengagement.net/openai-india-marketing-lead-sheeladitya-mohanty/): Learn about OpenAI’s latest India expansion with Sheeladitya Mohanty leading marketing efforts to grow AI user adoption and
- [Vi Nonstop Hero Plan: India’s Best Unlimited Prepaid Data Plan with 4G & 5G Access](https://customerengagement.net/vi-nonstop-hero-plan-unlimited-prepaid-data/): Discover the Vi Nonstop Hero Plan, offering truly unlimited 4G and 5G data on prepaid at an affordable
- [Reliance and Maliban Forge Strategic Partnership to Expand FMCG Reach in India and Sri Lanka](https://customerengagement.net/reliance-maliban-fmcg-partnership-india-sri-lanka/): Explore the groundbreaking partnership between Reliance Consumer Products and Maliban Biscuits aimed at boosting FMCG growth, supply chain
- [JSW Paints Independence Day 2025 Ad Celebrates India’s Unity and Patriotism](https://customerengagement.net/jsw-paints-independence-day-2025-ad-think-beautiful/): Explore the heartfelt JSW Paints Independence Day 2025 ad that celebrates India’s unity, bravery, and growth through the
- [Adfactors PR Partners with Hisense India to Boost Brand Awareness Nationwide](https://customerengagement.net/hisense-india-adfactors-pr-brand-awareness/): Discover how Hisense India and Adfactors PR are collaborating to enhance brand visibility and consumer trust in the
- [Shashishekhar Mukherjee Joins Dabur India as GM Digital Marketing & D2C](https://customerengagement.net/shashishekhar-mukherjee-joins-dabur-digital-marketing-d2c/): Discover how Shashishekhar Mukherjee’s appointment as General Manager – Digital Marketing & D2C is set to drive Dabur
- [Lenovo Partners with Dentsu B2B and Posterscope for Precision-Driven ThinkPad X9 Aura Experience Campaign](https://customerengagement.net/lenovo-dentsu-b2b-posterscope-thinkpad-x9-aura-experience/): Learn about Lenovo’s collaboration with Dentsu B2B and Posterscope to launch the ThinkPad X9 Aura Experience, a precision-driven marketing campaign targeting premium business users.
- [Khyati Sarang Joins ^atom Network as Head of Brand Strategy & Planning](https://customerengagement.net/khyati-sarang-joins-atom-network-head-brand-strategy-planning/): Learn about Khyati Sarang’s new role as Head of Brand Strategy & Planning at ^atom network and how
- [NODWIN Gaming Takes Majority Control of Evo by Acquiring Sony Interactive Entertainment’s Stake](https://customerengagement.net/nodwin-gaming-majority-control-evo-sony-stake-acquisition/): Learn about Khyati Sarang’s new role as Head of Brand Strategy & Planning at ^atom network and how
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- [BBH India Announces Key Leadership Appointments](https://customerengagement.net/bbh-india-leadership-appointments/): Discover BBH India’s latest leadership changes for 2025 with key appointments of Delon Mascarenhas, Mitushi Sharma, Ashwin Palkar,
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- [Nissan India Launches Magnite Kuro Edition with Bold “The Boldest Black” Campaign](https://customerengagement.net/nissan-magnite-kuro-edition-boldest-black-campaign-india/): Nissan India unveils the Magnite Kuro Edition and its striking campaign “The Boldest Black,” highlighting the SUV’s all-black
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- [Dentsu India Launches Dentsu Podcast Network to Boost Branded Audio Content](https://customerengagement.net/dentsu-india-launches-dentsu-podcast-network/): Dentsu India introduces Dentsu Podcast Network (DPN), offering brands end-to-end podcast production and distribution to engage diverse Indian
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- [Tulips Launches Adult Diaper Pants in India with Boman Irani as Brand Ambassador](https://customerengagement.net/tulips-launches-adult-diaper-pants-boman-irani-india/): Tulips enters adult hygiene market in India with Aloe Vera-coated adult diaper pants, featuring Boman Irani in ‘Life
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- [YouTube Premium Lite Launched in India at Rs 89 per Month](https://customerengagement.net/youtube-premium-lite-india-rs-89/): YouTube introduces Premium Lite in India for Rs 89/month, offering mostly ad-free videos on phones, laptops, and TVs
- [Averill Sequeira Named Chief Strategy Officer at Essencemediacom, A WPP Media Brand](https://customerengagement.net/averill-sequeira-chief-strategy-officer-essencemediacom/): Averill Sequeira has been appointed Chief Strategy Officer at Essencemediacom, a leading WPP Media brand, to drive strategic
- [Publicis Groupe India Launches AI-Powered Content Studio to Revolutionize Brand Storytelling](https://customerengagement.net/publicis-groupe-india-ai-content-studio-launch/): Publicis Groupe India unveils AI-driven content studio offering personalized, data-led storytelling that enhances brand engagement across platforms. Publicis
- [Shailesh Chandra, new MD & CEO of Tata Motors, driving electric vehicle growth](https://customerengagement.net/tata-motors-shailesh-chandra-md-ceo-appointment/): Tata Motors has appointed Shailesh Chandra as the new MD & CEO, effective October 1, 2025. Leading both
- [OpenAI Prepares to Introduce Ads into ChatGPT: A New Era for AI Monetization](https://customerengagement.net/openai-introduces-ads-chatgpt-monetization-strategy/): OpenAI is set to introduce advertisements into ChatGPT, marking a shift in its monetization strategy. Learn how ads
- [Spykar Lifestyle Launches "Daur Apna Hai" Campaign: A Rap Anthem Celebrating Youth Empowerment](https://customerengagement.net/spykar-daur-apna-hai-campaign-rap-anthem-youth/): Discover Spykar’s latest campaign, “Daur Apna Hai,” a rap anthem that celebrates confidence, self-expression, and pride. Featuring Wicked
- [Zomato New Campaign Celebrates Para-Athletes and the Spirit of Perseverance](https://customerengagement.net/zomato-new-campaign-celebrates-para-athletes-spirit-of-perseverance/): Zomato launches an inspiring campaign celebrating Indian para-athletes, showcasing their resilience and dedication. The campaign highlights their journey
- [FTC Approves Omnicom - IPG Merger with Strict Rules to Prevent Ad Bias](https://customerengagement.net/ftc-approves-omnicom-ipg-merger-ad-bias-rules/): The FTC finalizes Omnicom’s $13.5 billion acquisition of IPG, with strict rules to prevent political or ideological bias
- [Sonia Sharda Promoted to EVP at Dentsu Creative](https://customerengagement.net/sonia-sharda-promoted-evp-dentsu-creative/): With over a decade of experience in digital marketing and media strategy, Sonia is set to lead the
- [Clinch Appoints Ex-McDonald’s CMO Tariq Hassan to Advisory Board](https://customerengagement.net/clinch-appoints-tariq-hassan-advisory-board/): Clinch has announced the appointment of Tariq Hassan, former CMO of McDonald’s USA, to its Advisory Board. With
- [Yakult Launches TVC Featuring Shin Chan to Spotlight Kids’ Gut Wellness Nationwide](https://customerengagement.net/yakult-shin-chan-gut-health-campaign-india/): Join Shin Chan and Yakult Danone India in a fun-filled campaign to promote gut health among kids across
- [Shekhar Narayanaswami, CEO of Times OOH, Elected Chairman of IOAA](https://customerengagement.net/shekhar-narayanaswami-ceo-of-times-ooh-elected-chairman-of-ioaa/): Shekhar Narayanaswami, CEO of Times OOH, has been elected Chairman of the Indian Outdoor Advertising Association (IOAA). Learn
- [Rohit Mukherjee Appointed Executive Creative Director at TBWA\India](https://customerengagement.net/rohit-mukherjee-executive-creative-director-tbwa-india/): Rohit Mukherjee joins TBWA\India as Executive Creative Director, bringing nearly 20 years of creative leadership and integrated campaign
- [Prince Khanna on Influencer Marketing Trends and Future Social Media Platforms in India](https://customerengagement.net/influencer-marketing-trends-future-social-media-platforms-india-by-prince-khanna/): Prince Khanna shares expert views on influencer marketing evolution, AI tools, regional content growth, and emerging social media
- [Payal Dhare Becomes First Gamer Brand Ambassador for Royal Stag](https://customerengagement.net/payal-dhare-royal-stag-brand-ambassador/): Payal Gaming (Payal Dhare) makes history as Seagram’s Royal Stag’s first gamer ambassador, joining Rohit Sharma, Jasprit Bumrah,
- [Payoneer Appoints Gaurav Gupta as SVP to Lead India Innovation Hub](https://customerengagement.net/payoneer-appoints-gaurav-gupta-svp-india-innovation-hub/): Payoneer names Gaurav Gupta SVP, Platform Site Leader to strengthen its India innovation hub and accelerate platform growth
- [Arjun Kapoor Stars in Call Me Chunky’s Debut Brand Campaign](https://customerengagement.net/arjun-kapoor-call-me-chunky-brand-campaign/): Arjun Kapoor breaks his poker face in Call Me Chunky’s first-ever brand campaign, highlighting bold flavors and fun
- [Siju Prabhakaran Promoted to Chief Business Officer at ZEE5 India & Global](https://customerengagement.net/siju-prabhakaran-promoted-chief-business-officer-zee5/): Siju Prabhakaran elevated to Chief Business Officer at ZEE5 India & Global, leading business strategy and growth across
- [Apollo Tyres Becomes Lead Sponsor of Indian Cricket Teams Till 2028](https://customerengagement.net/apollo-tyres-bcci-lead-sponsor-indian-cricket-2028/): Apollo Tyres partners with BCCI as lead sponsor for Indian cricket teams, securing jersey branding rights and expanding
- [Communication Casa Wins Integrated Marketing Mandate for Let’s Konstruct ](https://customerengagement.net/communication-casa-integrated-marketing-lets-konstruct/): Communication Casa awarded integrated marketing mandate for Let’s Konstruct, driving brand building and digital campaigns in the construction
- [Milan Nakrani Promoted to Head of Media at VML India](https://customerengagement.net/milan-nakrani-promoted-head-media-vml-india/): Milan Nakrani elevated as Head of Media at VML India, bringing 14 years of expertise in digital media,
- [Pee Safe Launches ‘Hygiene Ki Aadat Banao’ Campaign to Promote Daily Toilet Seat Sanitization](https://customerengagement.net/pee-safe-launches-hygiene-ki-aadat-banao-campaign/): Pee Safe’s new DVC urges Indians to make toilet seat sanitization a daily habit, addressing invisible germs and
- [VML and Hero MotoCorp Launch ‘Naye Indian ki Deluxe Bike’ Campaign ](https://customerengagement.net/vml-hero-motocorp-naye-indian-deluxe-bike-campaign/): VML and Hero MotoCorp unveil the ‘Naye Indian ki Deluxe Bike’ campaign for the HF Deluxe Pro, showcasing
- [Unilever Appoints Srinivas Phatak as Chief Financial Officer](https://customerengagement.net/unilever-appoints-srinivas-phatak-chief-financial-officer/): Srinivas Phatak named Unilever CFO, bringing over 25 years of financial leadership and strategy expertise to steer global
- [Samrat Ghosh Resigns as Chief Cluster Officer at ZEEL](https://customerengagement.net/samrat-ghosh-resigns-chief-cluster-officer-zeel/): Samrat Ghosh steps down as Chief Cluster Officer for East, North, and Premium clusters at ZEEL after a
- [AMD Offers 100,000 Hours Free Developer Cloud Access & STEM Training in India 2025](https://customerengagement.net/amd-free-developer-cloud-access-stem-training-india-2025/): AMD will provide Indian researchers and startups 100,000 hours of free access to AMD Developer Cloud and train
- [Zoher Kapuswala Leads Marketing for Ferrero India’s Full Portfolio](https://customerengagement.net/zoher-kapuswala-leads-ferrero-india-marketing/): Zoher Kapuswala takes charge of marketing across Ferrero India’s brands including Ferrero Rocher, Nutella, Tic Tac & Kinder
- [Nushrratt Bharuccha Becomes New Face of Oshea Herbals](https://customerengagement.net/nushrratt-bharuccha-new-face-oshea-herbals/): Nushrratt Bharuccha appointed as brand ambassador for Oshea Herbals, endorsing natural beauty and authenticity in an integrated campaign
- [Manish Guptaa Elevated as Chief Marketing Officer at Pizza Hut India](https://customerengagement.net/manish-guptaa-pizza-hut-india-cmo/): Pizza Hut India appoints Manish Guptaa as CMO to lead marketing strategy, innovation, and Gen Z campaigns, driving
- [India Today Group Partners with CAMB.AI for AI-Driven Multilingual News Translation](https://customerengagement.net/india-today-group-camb-ai-ai-news-translation/): India Today Group teams up with CAMB.AI to launch AI-powered multilingual news translation, expanding reach across languages and
- [Dheeraj Sinha Elected President of The Advertising Club 2025-26](https://customerengagement.net/dheeraj-sinha-elected-advertising-club-president/): Dheeraj Sinha, CEO of FCB India, has been elected President of The Advertising Club for 2025-26, leading the
- [Cadbury Dairy Milk Milkinis Launch in India | New Crème-Filled Bar](https://customerengagement.net/cadbury-dairy-milk-milkinis-launch-india/): Cadbury Dairy Milk introduces Milkinis, a lighter, crème-filled bar aimed at India’s impulse-snacking market, backed by a dynamic
- [Dentsu Creative Webchutney Crafts Bhima’s RaasLeela Campaign](https://customerengagement.net/dentsu-webchutney-bhima-raasleela-campaign/): Dentsu Creative Webchutney creates Bhima’s RaasLeela, a dreamlike jewellery campaign inspired by Radha-Krishna’s timeless love, showcasing Bhima’s craftsmanship
- [Ruchika Sharma Joins Danone as Head of Consumer Marketing](https://customerengagement.net/ruchika-sharma-joins-danone-head-consumer-marketing/): Ex-Reckitt executive Ruchika Sharma appointed Head of Consumer Marketing at Danone, bringing 13 years of experience in healthcare
- [Leadership in Marketing Excellence Award Winner | Ahmar Baig - Deputy Vice President Digital at Reliance General Insurance](https://customerengagement.net/deputy-vice-president-digital-reliance-general-insurance/): Experienced Deputy VP (Digital) at Reliance General Insurance with 14+ years in digital marketing, strategy, AI-driven campaigns, martech
- [Yakult India introducing a new TVC highlighting the importance of Gut Health and Nutrition absorption with Tapsee Pannu](https://customerengagement.net/yakult-danone-india-tvc-taapsee-pannu/): Yakult Danone India unveils new TVC starring Taapsee Pannu, emphasizing gut health as key to nutrition and wellbeing
- [H&M Debuts Its Beauty Range in India with Over 200 Products](https://customerengagement.net/hm-beauty-range-india-launch-2025/): H&M launches its beauty range in India featuring makeup, fragrances, and beauty tools. Available in stores and online
- [Jenisha Fernandes Appointed Regional Sales Head at Digital ShoutOuts Media](https://customerengagement.net/jenisha-fernandes-regional-sales-head-digital-shoutouts/): Jenisha Fernandes joins Digital ShoutOuts Media as Regional Sales Head, driving strategic growth and expanding sales across key
- [Scribbld Wins Digital and Social Media Mandate for Foot Locker India](https://customerengagement.net/scribbld-foot-locker-india-digital-social-media-mandate/): Scribbld secures digital and social media marketing mandate for Foot Locker India, driving creative social-first campaigns to boost
- [Schbang’s Former Chief Creative Umma Saini Joins PhonePe to Lead Creative Strategy](https://customerengagement.net/umma-saini-joins-phonepe-creative-head/): Umma Saini, ex-Chief Creative Officer at Schbang, joins PhonePe to drive innovative brand campaigns and elevate creative marketing
- [News18 India Retains Top Spot in Hindi News Genre as per Latest BARC Report](https://customerengagement.net/news18-india-top-hindi-news-barc/): News18 India continues to lead the Hindi news segment with highest viewership and market share, reaffirmed by the
- [Saatchi & Saatchi India Reimagines Flite’s ‘Sar Utha, Kadam Badha’ with Sanya Malhotra](https://customerengagement.net/saatchi-saatchi-flite-sar-utha-kadam-badha-sanya-malhotra/): Saatchi & Saatchi India refreshes Flite’s iconic ‘Sar Utha, Kadam Badha’ campaign featuring Sanya Malhotra, celebrating confidence and
- [SPNI Names Gaurav Laghate as Head of PR and Corporate Communications](https://customerengagement.net/spni-gaurav-laghate-head-pr-corporate-communications/): Sony Pictures Networks India appoints Gaurav Laghate as Head of PR and Corporate Communications to lead the company’s
- [FCB Neo Appoints Manoj Pandey as National Creative Director](https://customerengagement.net/fcb-neo-manoj-pandey-national-creative-director/): Manoj Pandey joins FCB Neo as National Creative Director, bringing over 19 years of creative leadership to drive
- [Deepshikha Bhardwaj Appointed National Lead – Media Strategy at Schbang](https://customerengagement.net/deepshikha-bhardwaj-national-lead-media-strategy-schbang/): Deepshikha Bhardwaj joins Schbang as National Lead – Media Strategy, bringing over 15 years of expertise to drive
- [Levi’s Announces Alia Bhatt as New Global Brand Ambassador, Ushering a New Era of Denim](https://customerengagement.net/levis-alia-bhatt-global-brand-ambassador/): Levi’s names Bollywood star Alia Bhatt as its global brand ambassador to lead the shift toward relaxed, style-forward
- [WPP Names Devika Bulchandani COO and Laurent Ezekiel Global CEO of Ogilvy](https://customerengagement.net/wpp-devika-bulchandani-coo-laurent-ezekiel-global-ceo-ogilvy/): WPP appoints Devika Bulchandani as COO and Laurent Ezekiel as Global CEO of Ogilvy, enhancing leadership to drive
- [Lay’s Celebrates the Farmers Behind Every Chip with Limited-Edition Packs](https://customerengagement.net/lays-celebrates-farmers-limited-edition-packs/): Lay’s honors the farmers who cultivate the potatoes used in every chip with limited-edition packaging and a campaign
- [Nike Reintroduces “Just Do It” with Inspirational “Why Do It?” Campaign](https://customerengagement.net/nike-just-do-it-why-do-it-campaign/): Nike’s new “Why Do It?” campaign redefines the iconic “Just Do It” slogan, inspiring athletes to embrace courage
- [Google Fined $425 Million for Violating User Privacy in U.S. Class Action Case](https://customerengagement.net/google-425-million-fine-us-privacy-2025/): Google has been fined $425 million by a U.S. federal court for collecting user data despite tracking being
- [The Hype Studio Partners with Kaydence Media Ventures to Strengthen Advocacy and PR Leadership](https://customerengagement.net/the-hype-studio-kaydence-media-ventures-partnership/): The Hype Studio partners with Kaydence Media Ventures to enhance advocacy-driven communications and public relations, offering integrated strategies
- [Social Panga and AMD Release Heartfelt Onam Film Highlighting Technology and Tradition](https://customerengagement.net/social-panga-amd-onam-film-technology/): Social Panga and AMD collaborate to launch an emotional Onam film blending Kerala’s rich cultural heritage with modern
- [Future of Social Media: How AI, Consumer Behavior & Brand Strategy Will Shape](https://customerengagement.net/future-social-media-ai-consumer-behavior-brand-strategy/): Explore the future of social media over the next five years, highlighting AI-driven platforms, evolving consumer participation, influencer
- [YAAP and Gozoop Group Announce ₹100 Crore Merger to Build India’s First Global Ad Network](https://customerengagement.net/yaap-gozoop-group-merger-100-crore-global-ad-network/): YAAP Digital and Gozoop Group have merged in a ₹100 crore deal to create India’s first homegrown global
- [Madison Media Completes Full Acquisition of HiveMinds](https://customerengagement.net/madison-media-acquires-hiveminds/): Madison Media has acquired 100% stake in HiveMinds, a leading digital marketing agency, with Deepti Bhadauria appointed as
- [Indian Cricketer Suryakumar SKY Yadav Becomes Skyscanner’s First Brand Ambassador in India](https://customerengagement.net/suryakumar-sky-yadav-skyscanner-brand-ambassador-india/): Skyscanner appoints versatile cricketer Suryakumar SKY Yadav as its first brand ambassador in India. This partnership aims to
- [TollBit Appoints Harsha Subramaniam as Head of Partnerships, India](https://customerengagement.net/tollbit-harsha-subramaniam-head-of-partnerships-india/): TollBit names Harsha Subramaniam as Head of Partnerships for India to lead expansion and strengthen collaborations with publishers,
- [KRAFTON and Dentsu Creative Isobar Launch Campaign Encouraging Gen Z to Make BGMI Their First App Download](https://customerengagement.net/krafton-dentsu-creative-isobar-bgmi-first-app-campaign/): KRAFTON and Dentsu Creative Isobar have introduced a vibrant campaign targeting India’s Gen Z, using humor and meme
- [CNN-News18 Strengthens Lead as No.1 English News Channel in India in 2025](https://customerengagement.net/cnn-news18-no1-english-news-channel-india-2025/): CNN-News18 continues to dominate the English news segment in India with a commanding 42.1% market share, far ahead
- [Havas India Launches Gate One to Drive Digital and Business Transformation](https://customerengagement.net/havas-india-launches-gate-one-digital-business-transformation/): Havas India introduces Gate One, a global consultancy specializing in outcome-driven digital, data, AI strategy, and marketing transformation
- [iCubesWire Launches Stop Shots Studio for Impactful 10-15 Second Ads](https://customerengagement.net/icubeswire-stop-shots-10-15-second-ad-studio-launch/): iCubesWire Films introduces Stop Shots, a new studio dedicated to creating visually striking and emotionally resonant 10-15 second
- [Zee Cinema Wins Big at 14th ACEF Asian Leaders Summit & Awards 2025 for Pushpa 2: The Rule](https://customerengagement.net/zee-cinema-wins-big-acef-asian-leaders-awards-2025/): Zee Cinema wins multiple prestigious awards at the 14th ACEF Asian Leaders Summit & Awards 2025, including Excellence
- [Top Social Media Trends and Consumer Behavior Predictions for 2025 by Sunil Nat - Galderma](https://customerengagement.net/social-media-trends-consumer-behavior-ai-influencers-2025-by-sunil-nat-galderma/): Explore the future of social media in 2025 with insights on AI-driven platforms, decentralization, immersive AR/VR, social commerce,
- [Insight India Network: Leading Rural & Experiential Marketing Agency Driving Authentic Connections Across India](https://customerengagement.net/insight-india-network-rural-experiential-marketing-india/): Insight India Network Pvt. Ltd. is one of India’s largest rural and experiential marketing agencies, delivering authentic brand
- [Neha Singh Warrier Joins Amazon Ads as Lead of Content Monetization for West & South India](https://customerengagement.net/neha-singh-warrier-amazon-ads-lead-content-monetization/): Amazon Ads appoints Neha Singh Warrier as Lead for Content Monetization in West and South regions, bringing over
- [Smartly Partners with Spotify to Revolutionize Cross-Channel Advertising](https://customerengagement.net/smartly-spotify-partnership-cross-channel-advertising/): Smartly integrates with Spotify Ads Manager, enabling brands to run AI-powered audio and video campaigns across channels with
- [SW Network and Flipkart Reimagine Tech Launches with 360° Campaign for Motorola Razr 60 Swarovski Edition](https://customerengagement.net/sw-network-flipkart-360-tech-launch-motorola-razr-60-swarovski/): SW Network and Flipkart launch a unique 360° campaign combining digital buzz, runway fashion, and influencer activations to
- [Arvind Mafatlal Group Appoints Vishesh Verma as Group Head – Corporate Communications](https://customerengagement.net/arvind-mafatlal-group-appoints-vishesh-verma-corporate-communication/): Arvind Mafatlal Group names Vishesh Verma as Group Head – Corporate Communications to lead strategic messaging and strengthen
- [Col. Atul Suri Wins Leadership in Marketing Excellence Award 2025 | Alembic Pharmaceuticals](https://customerengagement.net/atul-suri-leadership-marketing-excellence-award-alembic-pharmaceuticals-2025/): Discover how Col. Atul Suri, Senior VP & SBU Head at Alembic Pharmaceuticals, earned the Leadership in Marketing
- [Seema Jadhav Wins Leadership in Marketing Excellence at 14th ACEF Asian Leaders Summit & Awards 2025](https://customerengagement.net/seema-jadhav-trust-mutual-fund-leadership-marketing-excellence-acef/): Seema Jadhav, Head of Marketing at Trust Mutual Fund, has been honored with the Leadership in Marketing Excellence
- [Tata Motors Shines at 14th ACEF Asian Leaders Summit & Awards 2025 with Multiple Top Honors](https://customerengagement.net/tata-motors-commercial-vehicles-international-business-shines-at-14th-acef-asian-leaders-awards-2025/): Tata Motors Commercial Vehicles International Business wins top awards at the 14th ACEF Asian Leaders Summit & Awards
- [HDFC Mutual Funds Wins Big at 14th ACEF Asian Leaders Awards 2025](https://customerengagement.net/hdfc-mutual-funds-wins-acef-asian-leaders-awards-2025/): HDFC Mutual Funds and agency Tribes Communications Pvt. Ltd. earn top honors for outstanding campaigns at the 14th
- [Bold Care Partners with Anurag Kashyap & Samay Raina in Bold New Campaign Film](https://customerengagement.net/bold-care-anurag-kashyap-samay-raina-campaign-2025/): Bold Care collaborates with filmmaker Anurag Kashyap and comedian Samay Raina in a humorous, unfiltered campaign that breaks
- [Neha Ahuja Promoted to Director of Growth – JAPAC at Spotify](https://customerengagement.net/neha-ahuja-spotify-director-growth-japac/): Spotify promotes Neha Ahuja to Director of Growth for JAPAC, leading expansion and user growth strategies across Japan,
- [Anupama Ramaswamy Elevated as Managing Director and Chief Creative Officer at Havas India](https://customerengagement.net/anupama-ramaswamy-havas-india-md-cco/): Anupama Ramaswamy has been promoted to Managing Director and Chief Creative Officer at Havas India, bringing nearly 20
- [Key Takeaways: Purpose with Impact - Driving Sustainable Business & Social Change](https://customerengagement.net/purpose-impact-sustainable-business-change/): Explore how purpose-driven initiatives and CSR create lasting business and social impact through governance, mentorship, education, and innovation
- [Key Takeaways: Brand Purpose to Brand Power: Crafting Value-Driven Marketing in a Noisy World](https://customerengagement.net/brand-purpose-authentic-engagement/): Discover why brand purpose drives trust, loyalty, and lasting growth in 2025 through storytelling, authentic influencers, and meaningful
- [Bright Brain Wins Integrated Digital Mandate for Raychem RPG](https://customerengagement.net/raychem-rpg-partners-bright-brain-digital-marketing-mandate/): Raychem RPG collaborates with Bright Brain Technologies to strengthen digital presence and unify brand communication via SEO, social
- [Court Orders CCI to Respond to Publicis’ Request for Agency Raid Case Files](https://customerengagement.net/court-orders-cci-respond-publicis-agency-raid-case-files/): Delhi High Court directs Competition Commission of India (CCI) to reply within two weeks to Publicis’ plea for
- [Punt Creative Wins Digital Mandate for Piramal Consumer Healthcare](https://customerengagement.net/punct-creative-piramal-consumer-healthcare-digital-mandate/): Punt Creative secures digital agency mandate for Piramal Consumer Healthcare’s top brands, including Lactocalamine, i-range, and Littles, driving
- [Himanshu Tandon Joins CMF by Nothing as Vice President of Business](https://customerengagement.net/himanshu-tandon-joins-cmf-nothing-vice-president/): Himanshu Tandon, former POCO India Country Head, joins CMF by Nothing as Vice President of Business to drive
- [Soumyajit Ghosh Appointed Chief Operating Officer at Balancehero India](https://customerengagement.net/soumyajit-ghosh-appointed-coo-balancehero-india/): Balancehero India appoints Soumyajit Ghosh as COO to drive AI transformation and operational excellence with over 18 years
- [Sprite’s “Spicy ko de Sprite ka Tadka” Campaign with Sharvari & Sunil Grover](https://customerengagement.net/sprite-spicy-ko-de-sprite-ka-tadka-campaign/): Discover how Sprite’s new campaign with Sharvari and Sunil Grover celebrates India’s love for spicy food, pairing lemon-lime
- [Samsung’s “Bas Aage Dekh” Campaign Positions Galaxy F70 Pro 5G As India’s Creator Phone](https://customerengagement.net/samsung-bas-aage-dekh-galaxy-f70-pro-5g-india-creators/): Samsung India’s #BasAageDekh campaign launches the Galaxy F70 Pro 5G as a creator-first smartphone with HDR selfie, OIS camera, 6,000mAh battery and Galaxy AI tools.
- [Tata Motors CV Posts 19% Revenue Jump in Q1 FY27, Profit Surges 83%](https://customerengagement.net/tata-motors-cv-q1-fy27-revenue-up-19-percent-profit-surges-83-percent/): Tata Motors Commercial Vehicles reports Q1 FY27 revenue growth of 19% to Rs 20,667 crore and 83% surge in net profit to Rs 2,560 crore, driven by strong volume growth and mark-to-market gains from Tata Capital investment.
- [Saregama Appoints Vinay Pillai as CEO of Pocket Aces](https://customerengagement.net/vinay-pillai-ceo-pocket-aces-saregama-aditi-shrivastava-board/): Saregama India announces leadership succession at subsidiary Pocket Aces: Vinay Pillai promoted from CBO to CEO
- [InsuranceDekho has promoted Abhishek Bansal from Chief Revenue Officer to CEO - Insurance Business](https://customerengagement.net/insurancedekho-abhishek-bansal-ceo-insurance-business/): Insurtech firm InsuranceDekho has promoted Abhishek Bansal from Chief Revenue Officer to CEO – Insurance Business, strengthening its core insurance distribution vertical.
- [HOMEFOIL Enlists Kareena Kapoor Khan To Showcase Premium Food Wrapping Range](https://customerengagement.net/homefoil-kareena-kapoor-khan-premium-food-wrapping-campaign/): HOMEFOIL has launched a new campaign with Kareena Kapoor Khan to highlight its premium aluminium foil and 2‑in‑1 food wrapping solutions for fresher, leak‑free meals.
- [Too Faced India Unveils Born This Way Concealer Campaign Featuring Sahher Bambba](https://customerengagement.net/too-faced-india-born-this-way-concealer-campaign-sahher-bambba/): Too Faced India launches Born This Way Super Coverage Multi-Use Sculpting Concealer campaign with actress Sahher Bambba, showcasing the product's skin-like finish, versatility, and natural coverage across concealing, brightening, sculpting and highlighting.
- [FanCode Bags Digital Rights To Stream India–Afghanistan T20I Series](https://customerengagement.net/fancode-india-afghanistan-t20i-series-streaming-rights/): FanCode has secured exclusive digital streaming rights for India’s three-match T20I series against Afghanistan, to be played in Delhi in September 2026.
- [Bajaj Electricals appoints Krishnan Sundaram as Chief Growth & New Business Officer](https://customerengagement.net/bajaj-electricals-krishnan-sundaram-chief-growth-new-business-officer/): Bajaj Electricals appoints Krishnan Sundaram as Chief Growth & New Business Officer, tasking the ex-HUL and Vini Cosmetics leader with driving new business opportunities and long-term expansion.
- [Mobavenue AI Tech Q1 FY27 Results: Revenue Up 57%, PAT Jumps 95% to Rs 117 Mn on Margin Expansion](https://customerengagement.net/mobavenue-ai-tech-q1-fy27-revenue-rises-569-percent-rs-728-mn/): Mobavenue AI Tech reports strong Q1 FY27 with 56.9% revenue growth to Rs 728 mn, 95% PAT surge to Rs 117 mn, and EBITDA margin expansion to 21.2%, driven by direct client demand and international market growth.
- [L&T Finance Launches Gold Loan Campaign Featuring Jasprit Bumrah](https://customerengagement.net/lt-finance-gold-loan-campaign-jasprit-bumrah/): L&T Finance rolls out a new gold loan campaign featuring brand ambassador Jasprit Bumrah, highlighting quick, convenient gold-backed credit for farmers, small businesses and households.
- [Ashita Saxena joins Omnicom Media as Group Head – Strategic Partnerships for Mercedes-Benz](https://customerengagement.net/ashita-saxena-joins-omnicom-media-group-head-strategic-partnerships-mercedes-benz/): Ashita Saxena joins Omnicom Media as Group Head – Strategic Partnerships for Mercedes-Benz, bringing 6+ years of experience in brand communications, growth, and partnership management from Ideosphere and consulting backgrounds.
- [Bingo! Mad Angles Turns Arguments Into Agreement with 'Har Mad Problem Ka Mad Solution'](https://customerengagement.net/bingo-mad-angles-har-mad-problem-ka-mad-solution-campaign/): ITC's Bingo! Mad Angles launches satirical campaign 'Har Mad Problem Ka Mad Solution' by Tonic Worldwide, featuring Mr. Grump whose arguments turn to agreement after a bite of the snack.
- [Hashtag Orange Appoints Arundhatii Grover Jain as DGM – People & Culture](https://customerengagement.net/arundhatii-grover-jain-dgm-people-culture-hashtag-orange/): Hashtag Orange appoints Arundhatii Grover Jain as Deputy General Manager – People & Culture, leveraging her 14+ years of HR experience from BT eServ and global HR operations backgrounds to strengthen the agency's people-first culture.
- [Suraj M Shukla joins Yes Madam as BTL Marketing Lead - Branding](https://customerengagement.net/suraj-m-shukla-btl-marketing-lead-yes-madam/): Suraj M Shukla joins Yes Madam as BTL Marketing Lead – Branding, overseeing below-the-line marketing, offline activations, and on-ground branding initiatives across India for the home salon platform.
- [CaratLane's Kaashika Campaign Brings Banaras Alive with 'Tum Tak'](https://customerengagement.net/caratlanes-kaashika-campaign-brings-banaras-alive-with-tum-tak/): CaratLane unveils campaign film for Kaashika collection, shot in Banaras with iconic track 'Tum Tak', celebrating the city's architecture, culture and heritage through 14KT gold and diamond jewellery.
- [The Minimalist Wins Integrated Digital Mandate for TyresNmore](https://customerengagement.net/the-minimalist-integrated-digital-mandate-tyresnmore/): TyresNmore, the online-first automotive services platform backed by CEAT Tyres, appoints The Minimalist as its integrated digital agency for brand strategy, creative, social media and performance marketing.
- [Leenata Kasawlekar Joins Kotak Mahindra Bank as Deputy VP – Corporate Communications](https://customerengagement.net/leenata-kasawlekar-joins-kotak-mahindra-bank-deputy-vp-corporate-communications/): Leenata Kasawlekar joins Kotak Mahindra Bank as Deputy Vice President – Corporate Communications, bringing over a decade of experience from Commtel Networks, Logicserve Digital, and Cigna TTK.
- [Vi Promotes Raj Heda to General Manager – Brand & Communications](https://customerengagement.net/raj-heda-gm-brand-communications-vodafone-idea/): Vodafone Idea promotes Raj Heda from AGM to GM – Brand & Communications, recognising his strategic marketing leadership and four-year tenure at the telecom operator.
- [ReNew launches national brand campaign ‘Clean Energy Humse Hai’ with Kaun Banega Crorepati Season 18](https://customerengagement.net/renew-launches-national-brand-campaign-clean-energy-humse-hai-with-kaun-banega-crorepati-season-18/): Collaboration with Sony Pictures Networks India will bring the campaign to life through Kaun Banega Crorepati season 18
- [SettleMint India Rebrands as Quadcentrix](https://customerengagement.net/settlemint-india-rebrands-as-quadcentrix/): The rebranding signifies the company's evolution from a blockchain specialist into a full spectrum technology partner, spanning enterprise AI orchestration, blockchain trust, & data transformation.
- [Anurati Tandon Appointed Head of Digital B2B Business at SPNI](https://customerengagement.net/anurati-tandon-head-digital-b2b-business-spni/): Sony Pictures Networks India elevates Anurati Tandon from Chief of Staff to Head of Digital B2B Business, tasking her with driving growth for SPNI and SonyLIV's digital platforms in the B2B segment.
- [redBus 'Freedom Bottle' Campaign Highlights Women's Hydration Challenges on Long Bus Journeys](https://customerengagement.net/redbus-freedom-bottle-womens-hydration-independence-day/): For Independence Day 2026, redBus launches 'Freedom Bottle' campaign addressing women's hydration concerns during long-distance bus travel, spotlighting restroom accessibility and operator partnerships.
- [PR Companion Secures PR Mandate for Salesforce Partner digiCloud Solutions](https://customerengagement.net/pr-companion-digicloud-solutions-pr-mandate/): PR Companion, the communications arm of Ethane Web Technologies, wins the PR mandate for Pune-based Salesforce Select Partner digiCloud Solutions, focusing on media relations and thought leadership.
- [Gazal Maheshwari Joins Madison World as Vice President](https://customerengagement.net/gazal-maheshwari-vice-president-madison-world/): After 17+ years in media sales at JioStar and Disney Star, Gazal Maheshwari joins Madison World as Vice President, bringing expertise in digital, sports, and entertainment advertising.
- [Content Without Purpose Becomes Noise. Content With Purpose Becomes Experience by Mubasshar Nijam, Visual Storyteller - Diesel and Motor Engineering PLC](https://customerengagement.net/content-without-purpose-becomes-noise-content-with-purpose-becomes-experience-by-mubasshar-nijam-diesel-and-motor-engineering-plc/): Discover why purposeful content, personalisation, and authentic culture visibility are critical for attracting and retaining talent.
- [Khyati Shahh Elevated to President, Group Corporate Communications & CMO at Welspun World](https://customerengagement.net/khyati-shahh-president-cmo-welspun-world/): Welspun World promotes Khyati Shahh to President – Group Corporate Communications & CMO, consolidating marketing and communications leadership under her five-year tenure with the group.
- [Zee Posts 5% Revenue Growth in Q1 FY27; Profit Dips 48% Amid Ad Headwinds](https://customerengagement.net/zee-q1-fy27-revenue-growth-subscription-digital/): Zee Entertainment reports Q1 FY27 operating revenue of Rs 1,907 crore, up 5% YoY, driven by subscription and digital growth, while profit falls 48% due to advertising pressures and higher costs.
- [The boards of Hansa Cequity and Dsquare Solutions approve a merger to streamline operations](https://customerengagement.net/rk-swamy-hansa-cequity-dsquare-solutions-merger/): The boards of Hansa Cequity and Dsquare Solutions approve a merger to streamline operations, improve resource utilisation and create greater scale in analytics services.
- [Sintex has launched a new campaign that turns one of its strongest brand assets into a central communication idea](https://customerengagement.net/sintex-category-recall-water-tank-campaign/): Titan Company reports a 40% rise in Q1 FY27 consolidated income to ₹20,753 crore, while net profit grows 63% to ₹1,777 crore on strong jewellery demand.
- [Sahil Gambhir joins Rapport Initiative as General Manager - OOH](https://customerengagement.net/sahil-gambhir-rapport-initiative-general-manager-ooh/): Sahil Gambhir joins Rapport Initiative as General Manager – OOH, bringing over 15 years of experience in outdoor, transit, cinema and experiential media.  
- [INNOCEAN India appoints Ruchi Mishra as Vice President](https://customerengagement.net/ruchi-mishra-innocean-india-vice-president-bengaluru/): INNOCEAN India appoints Ruchi Mishra as Vice President to establish its Bengaluru office, strengthen client partnerships and drive business growth across South India.
- [Pepperfry appoints Kiara Advani and Sidharth Malhotra as brand ambassadors](https://customerengagement.net/pepperfry-kiara-advani-sidharth-malhotra-brand-ambassadors/): Pepperfry appoints Kiara Advani and Sidharth Malhotra as brand ambassadors as it launches its new “Fashion for Your Home” positioning.
- [Schneider Electric promotes Ratnesh Pandey to Vice President of Marketing for India](https://customerengagement.net/ratnesh-pandey-schneider-electric-vp-marketing-india/): Schneider Electric promotes Ratnesh Pandey to Vice President of Marketing for India, expanding his mandate across brand, digital, customer experience and commercial excellence.
- [Mondelēz International appoints Vinay Subramanyam as Vice President - Marketing for India](https://customerengagement.net/vinay-subramanyam-mondelez-india-vp-marketing/): Mondelēz International appoints Vinay Subramanyam as Vice President – Marketing for India, succeeding Nitin Saini, who moves to lead the Indonesia business.
- [Google Gemini features Shah Rukh Khan in a new India campaign that presents Gemini Live](https://customerengagement.net/shah-rukh-khan-google-gemini-live-campaign-india/): Google Gemini features Shah Rukh Khan in a new India campaign that presents Gemini Live as an approachable companion for solving everyday challenges and discovering opportunities.
- [From YouTube Creators to Business Founders: How India’s Digital Stars Are Building Brands](https://customerengagement.net/indian-youtubers-building-businesses-from-youtube/): Indian YouTubers are turning loyal audiences into businesses across education, technology, fashion, fitness, entertainment and influencer marketing.
- [Cadbury Celebrations launches its #ThisTakraarIsSweet Raksha Bandhan campaign](https://customerengagement.net/cadbury-celebrations-thistakraarisweet-rakhi-campaign/): Cadbury Celebrations launches its #ThisTakraarIsSweet Raksha Bandhan campaign, celebrating playful sibling arguments, unconditional love and thoughtful gifting.
- [Pavan Panchal Joins Publicis Starcom as Senior Planning Manager](https://customerengagement.net/pavan-panchal-publicis-starcom-senior-planning-manager/): Pavan Panchal has been appointed Senior Planning Manager at Publicis Starcom, bringing experience in media planning, digital strategy and integrated campaign development.
- [Titan Company reports a 40% rise in Q1 FY27 consolidated income to ₹20,753 crore](https://customerengagement.net/titan-q1-fy27-income-jewellery-festive-demand/): Titan Company reports a 40% rise in Q1 FY27 consolidated income to ₹20,753 crore, while net profit grows 63% to ₹1,777 crore on strong jewellery demand.
- [Baroda BNP Paribas Mutual Fund appoints Madhu Nair as Chief Executive Officer](https://customerengagement.net/madhu-nair-ceo-baroda-bnp-paribas-mutual-fund/): Baroda BNP Paribas Mutual Fund appoints Madhu Nair as Chief Executive Officer, bringing extensive experience in asset management, sales and distribution.
- [Havells India appoints Ashish Parikh as President and Strategic Business Unit Head](https://customerengagement.net/havells-india-ashish-parikh-president-sbu-head/): Havells India appoints Ashish Parikh as President and SBU Head, bringing more than 25 years of experience across consumer goods, sales, operations and business transformation.
- [Pulse Candy Swings into Pop Culture with Spider-Man-Themed Nationwide Campaign](https://customerengagement.net/pulse-candy-spider-man-brand-new-day-campaign/): Pulse Candy partners with Spider-Man: Brand New Day for a 360-degree campaign featuring limited-edition packs, outdoor installations, cinema, digital and retail activations.
- [Orient Electric appoints Anika Agarwal as Executive Vice President and Business Unit Head – Lighting](https://customerengagement.net/anika-agarwal-orient-electric-evp-business-head-lighting/): Orient Electric appoints Anika Agarwal as Executive Vice President and Business Unit Head – Lighting, expanding her responsibilities beyond marketing and customer experience.
- [Mahindra Tractors and Omnicom Media's Interactive Avenues Brings Punjabi Pride and Global Ambition Together in New Music-Led Campaign](https://customerengagement.net/mahindra-tractors-duniya-vich-ikko-lalkaar-campaign/): Mahindra Tractors and Omnicom Media's Interactive Avenues have launched ‘Duniya Vich Ikko Lalkaar’ in Punjab with Sukhbir Singh and Parmish Verma, using music, culture and farming pride to build brand connection.
- [Coca-Cola launches ‘The World Will Wait’, a global campaign for Gen Z and Millennials](https://customerengagement.net/coca-cola-the-world-will-wait-global-campaign/): Coca-Cola launches ‘The World Will Wait’, a global campaign for Gen Z and Millennials encouraging shared meals, screen breaks and meaningful connections.
- [NODWIN Gaming partners with KICK for the exclusive digital streaming of BGMS Season 5](https://customerengagement.net/kick-exclusive-streaming-bgmi-masters-series-season-5/): NODWIN Gaming partners with KICK for the exclusive digital streaming of BGMS Season 5, scheduled to run from August 10 to September 6, 2026.
- [Havells Turns Delhi-NCR Billboard into a Premium Showcase for Its Craft Kitchen Range](https://customerengagement.net/havells-craft-kitchen-appliances-3d-ooh-campaign/): Havells India promotes its Craft kitchen appliances through a 3D illuminated OOH campaign at the DND Noida corridor, executed by Posterscope India with Sakshi Advertising Company.
- [Brand Catapult promotes Ria Kapoor to Director - PR and Communications](https://customerengagement.net/ria-kapoor-brand-catapult-director-pr-communications/): Brand Catapult promotes Ria Kapoor to Director – PR and Communications, where she will lead media relations, reputation management, influencer partnerships and strategic campaigns.
- [Blissclub Reinvents Everyday Denim with Comfort-Focused Zenims Collection](https://customerengagement.net/blissclub-zenims-comfort-denim-launch/): Blissclub launches Zenims, a denim range designed with stretch, breathability and lightweight fabrics, supported by its new ‘Comfort is Sexy’ campaign.
- [One2en Communications Expands Healthcare Portfolio with New LivLong 365 and QubeHealth-Pay Mandates](https://customerengagement.net/one2en-communications-livlong-365-qubehealth-pay-pr-mandate/): One2en Communications will manage integrated PR, media relations and reputation building for healthcare brands LivLong 365 and QubeHealth-Pay.
- [Zee Entertainment appoints Annkur Kapila as Executive Vice President - Sports Strategy, Rights and Business Development](https://customerengagement.net/annkur-kapila-zee-sports-strategy-business-development/): Zee Entertainment appoints Annkur Kapila as EVP – Sports Strategy and Business Development to lead sports rights, partnerships and growth across Unite8 Sports and ZEE5.
- [Emami Agrotech Targets India’s Snack Aisle with New Digital-First Brand WeMe](https://customerengagement.net/emami-agrotech-weme-packaged-snacks-market-launch/): Emami Agrotech enters India’s packaged snacks market with WeMe, backed by a ₹750 crore investment plan and an ambition to build a ₹1,000 crore brand.
- [Ranabir Bose rejoins Aditya Birla Capital as Head of Marketing for its NBFC business and Brand CoE](https://customerengagement.net/ranabir-bose-returns-aditya-birla-capital-nbfc-marketing/): Ranabir Bose rejoins Aditya Birla Capital as Head of Marketing for its NBFC business and Brand CoE, overseeing lending communications and group-wide brand consistency.
- [15th Edition ACEF Asian Leaders 2026: Meet the Diverse Jury Powering This Year’s Awards.](https://customerengagement.net/acef-asian-leaders-2026-jury-members/): Explore the full jury lineup of ACEF Asian Leaders Conference & Awards 2026 in Mumbai and see how each member brings a distinct perspective to the judging process.
- [ASCI Crackdown: 98% of Summer Ads Flagged for Unsubstantiated Claims in 'The Heat is On' Report](https://customerengagement.net/asci-heat-is-on-summer-ad-claims-report/): ASCI's latest report reveals 98% of summer advertising claims lacked substantiation, with sun protection and baby skincare products leading violations through exaggerated promises and harmful stereotypes.
- [Hindustan Unilever Limited's Pears launches 'Farak Clear Hai' campaign by TBWA\Lintas](https://customerengagement.net/pears-transparent-soap-new-campaign-farak-clear-hai/): HUL's Pears launches 'Farak Clear Hai' campaign by TBWA\Lintas, taking consumers inside the making of its 98% plant-based glycerin soap through transparent storytelling.
- [Honasa Consumer has promoted Nilesh Kotalwar to Chief Marketing Officer](https://customerengagement.net/honasa-consumer-nilesh-kotalwar-chief-marketing-officer/): Honasa Consumer has promoted Nilesh Kotalwar to Chief Marketing Officer, leveraging his D2C and online revenue expertise to drive integrated, digital-first brand growth across the Mamaearth portfolio.
- [Godrej Industries Group has unveiled a new corporate brand film titled 'At Godrej Industries, we craft'.](https://customerengagement.net/godrej-industries-new-brand-film-crafting-tomorrow/): Godrej Industries Group launches new brand film 'At Godrej Industries, we craft', highlighting its diverse businesses and purpose of crafting tomorrow since 1897 through authentic employee stories.
- [JEEVMEDIA Partners with OPPO India for Pan-India Creator Campaigns](https://customerengagement.net/jeevmedia-oppo-india-influencer-marketing-partnership/): JEEVMEDIA has partnered with OPPO India to execute influencer marketing campaigns across the country, connecting the smartphone brand with creators and regional audiences.
- [When Rivalry Meets Respect: Inside Zomato’s Playful Birthday Ad for Swiggy](https://customerengagement.net/zomato-cheeky-birthday-ad-for-swiggy/): Zomato has wished rival food delivery app Swiggy a happy birthday with a minimalist orange newspaper ad, turning brand competition into a clever moment of goodwill and marketing insight.
- [CleverTap Elevates Adhish Singh to Associate Director of Digital Marketing](https://customerengagement.net/adhish-singh-associate-director-digital-marketing-clevertap/): CleverTap has promoted Adhish Singh to Associate Director of Digital Marketing, recognising his experience in SEO, content, CRO, and global digital growth.
- ["The Technologies That Will Define the Next Decade in Digital Marketing" by Rimzan Faiz, Senior Manager - Digital Strategy, Meta@ RoarADX](https://customerengagement.net/technologies-shaping-next-decade-digital-marketing/): Discover how AI, first-party data, autonomous tools, and connected marketing platforms will shape digital marketing’s next decade by Rimzan Faiz, Senior Manager - Digital Strategy, Meta@ RoarADX
- [Ventes Avenues & SuperCTV partner with Xiaomi PatchWall for CTV ads](https://customerengagement.net/ventes-avenues-superctv-xiaomi-patchwall-ctv-advertising/): Ventes Avenues and SuperCTV have partnered with Xiaomi PatchWall to develop premium Connected TV advertising solutions and Masthead opportunities in India.
- [Loopie Reimagines Parenthood as Growth, Not Sacrifice](https://customerengagement.net/loopie-evolving-parenthood-campaign/): Loopie’s latest campaign shifts the parenting narrative from self-sacrifice to identity growth, celebrating how modern parenthood evolves with the parent.
- [ZEE Secures Premium Italian Football Rights for India and South Asia](https://customerengagement.net/zee-exclusive-italian-football-rights-india-south-asia/): ZEE has won exclusive broadcast and digital rights for Serie A, Coppa Italia and Supercoppa Italiana across India and six South Asian markets for five years starting August 22, 2026.
- [TVS Motor has awarded its estimated ₹200 crore media mandate to Dentsu](https://customerengagement.net/dentsu-wins-tvs-motor-200-crore-media-mandate/): TVS Motor has awarded its estimated ₹200 crore media mandate to Dentsu after a competitive pitch, ending Madison World’s long-running stint on the account.
- [Yash Raj Films has appointed Zena Kotwal as Head of Management & Strategy for YRF Talent](https://customerengagement.net/zena-kotwal-yrf-talent-head-management-strategy/): Yash Raj Films has appointed Zena Kotwal as Head of Management & Strategy for YRF Talent, strengthening its talent leadership with over 18 years of industry experience.
- [Ericsson appoints Randeep Raina as Head of Customer Unit Vodafone Idea (Vi)](https://customerengagement.net/ericsson-randeep-raina-head-customer-unit-vodafone-idea/): Ericsson has named Randeep Raina as Head of Customer Unit Vodafone Idea, where he will lead the company’s engagement with Vi and support network evolution and next-gen connectivity.
- [HT Media’s Profit Jump Sends the Stock Up 18% in Q1 FY27](https://customerengagement.net/ht-media-shares-surge-q1fy27-profit-47-crore/): HT Media shares rose 18% after the company reported a sharp rise in Q1 FY27 net profit to ₹47 crore, supported by revenue growth and stronger operating performance.
- [Snabbit has appointed Tanu Gupta as Manager, PR & Communications](https://customerengagement.net/tanu-gupta-joins-snabbit-manager-pr-communications/): Snabbit has appointed Tanu Gupta as Manager, PR & Communications, bringing integrated communications experience to support the brand’s growing public narrative.
- [Ghadi Rapid Wash Reframes Bucket Washing With a Fresh Liquid Detergent Campaign](https://customerengagement.net/ghadi-rapid-wash-liquid-detergent-campaign/): RSPL Group has launched a new campaign for Ghadi Rapid Wash, spotlighting liquid detergent designed for bucket washing and positioning it as a simpler modern laundry solution.
- [Vedantu Promotes Shimon Joseph as Academic Director for Tamil Nadu](https://customerengagement.net/vedantu-shimon-joseph-academic-director-tamil-nadu/): Vedantu, one of India’s leading education platforms, announced the promotion of Shimon Joseph as Academic Director for Tamil Nadu, reinforcing the company’s continued pursuit of academic excellence and stronger student outcomes across the region.
- [Sony Sports Network has launched Festival of Sports, a festive-season campaign](https://customerengagement.net/sony-sports-network-festival-of-sports-campaign/): Sony Sports Network has launched Festival of Sports, a festive-season campaign featuring India’s tours of Sri Lanka and New Zealand, the Women’s T20 Asia Cup, and the Asian Games.
- [LT Foods has signed Chef Ranveer Brar as the face of DAAWAT Delight and launched a new campaign](https://customerengagement.net/lt-foods-ranveer-brar-daawat-delight-campaign/): LT Foods has signed Chef Ranveer Brar as the face of DAAWAT Delight and launched a new campaign focused on flavour absorption, warmth, and everyday mealtime moments.
- [DBS Bank India Brings in Nitin Chengappa to Lead Wealth Management](https://customerengagement.net/nitin-chengappa-dbs-bank-india-wealth-management/): DBS Bank India has appointed Nitin Chengappa to lead its wealth management business, strengthening its push in premium banking and affluent client services.
- [Parantap Bhatt has joined Ogilvy Mumbai as Creative Director](https://customerengagement.net/parantap-bhatt-joins-ogilvy-mumbai-creative-director/): Parantap Bhatt has joined Ogilvy Mumbai as Creative Director, bringing experience in copywriting, communication strategy, and integrated brand storytelling.
- [UNIBIC’s new Swaadesi Biskut campaign, created by Theblurr](https://customerengagement.net/unibic-swaadesi-biskut-campaign-conversation-culture/): UNIBIC’s new Swaadesi Biskut campaign, created by Theblurr, turns everyday chai-time conversations into a warm, relatable brand moment.
- [Liqvd Asia Wins Narayana Health’s Social Media and ORM Mandate](https://customerengagement.net/liqvd-asia-narayana-health-social-media-orm-mandate/): Liqvd Asia has secured Narayana Health’s social media and ORM mandate after a multi-agency pitch, with a focus on digital presence, reputation, and engagement.
- [Bhuvan Bam has launched Sarkar, a premium Indian fragrance brand](https://customerengagement.net/bhuvan-bam-launches-fragrance-brand-sarkar/): Bhuvan Bam has launched Sarkar, a premium Indian fragrance brand featuring four unisex perfumes designed with a long-term, quality-first approach.
- [Madison World has appointed Abhishek B. as Vice President](https://customerengagement.net/abhishek-b-joins-madison-world-vice-president/): Abhishek B. has joined Madison World as Vice President, bringing experience across media, strategy, and business leadership to the agency’s growth plans.
- [WPP Media has won SharkNinja APAC’s integrated media mandate in India](https://customerengagement.net/wpp-media-sharkninja-india-integrated-media-mandate/): WPP Media has won SharkNinja APAC’s integrated media mandate in India, with Wavemaker leading media strategy, planning, investment, and performance marketing.
- [BigTrunk Elevates Shardul Pawar to Associate Director for Paid Media](https://customerengagement.net/shardul-pawar-promoted-associate-director-paid-media-bigtrunk/):  BigTrunk has promoted Shardul Pawar to Associate Director – Paid Media, recognizing his growth in performance marketing and leadership across digital campaigns.
- [Eureka Forbes has launched a new SmartClean campaign featuring Shraddha Kapoor](https://customerengagement.net/eureka-forbes-shraddha-kapoor-smartclean-campaign/): Eureka Forbes has launched a new SmartClean campaign featuring Shraddha Kapoor, spotlighting AI-powered robotic cleaning and effortless home maintenance.
- [WPP Media Elevates Punit Kulkarni to Vice President, Client Services](https://customerengagement.net/punit-kulkarni-vice-president-client-services-wpp-media/): WPP Media has appointed Punit Kulkarni as Vice President, Client Services, recognizing his experience in digital strategy, client leadership, and business growth.
- ["The Next Great Marketer Won't Win Attention. They'll Earn Belief" By Satadip Banerjee - Marketing Head - Montra Electric (LMM, e-SCV, Etrac)](https://customerengagement.net/the-next-great-marketer-wont-win-attention-theyll-earn-belief-by-satadip-banerjee-montra-electric/): In a world overloaded with content, the strongest marketers will not just buy attention. They will earn belief through consistency, judgment, and human understanding.
- [Kapiva has launched a new campaign for Shilajit Gold featuring Tiger Shroff](https://customerengagement.net/kapiva-tiger-shroff-shilajit-gold-campaign/): Kapiva has launched a new campaign for Shilajit Gold featuring Tiger Shroff, positioning the product as a natural, research-backed fitness supplement for gym-goers.
- [Kotak Mahindra Bank Elevates Jyoti Samajpati to Lead Consumer Marketing and Propositions](https://customerengagement.net/kotak-mahindra-bank-jyoti-samajpati-evp-marketing-propositions/): Kotak Mahindra Bank has promoted Jyoti Samajpati to Executive Vice President – Head, Marketing & Propositions for its Consumer Bank, expanding her role across consumer marketing, partnerships, and customer experience.
- ["The Loyalty Program's Second Job: Reading the Customer" By Manoj Agarwal - Xoxoday](https://customerengagement.net/the-loyalty-programs-second-job-reading-the-customer-by-manoj-agarwal-xoxoday/): Loyalty programs are evolving beyond points and rewards into powerful customer intelligence systems that help brands predict churn, improve engagement, and personalize experiences.
- [Blissclub’s latest campaign with Abhay Deol marks its entry into menswear](https://customerengagement.net/blissclub-abhay-deol-latest-ad/): Blissclub’s latest campaign with Abhay Deol marks its entry into menswear while showcasing a comfort-first vision of bliss through a conversation-led film.
- [Noice has turned its biggest naming quirk into the centre of its latest campaign](https://customerengagement.net/noice-turns-everyday-noise-into-campaign/): Noice’s latest campaign uses everyday “noise” complaints as a playful setup to introduce the brand and highlight its growing popularity with consumers.
- [Mercedes-Benz India has joined the Indian Padel Tour as title partner](https://customerengagement.net/mercedes-benz-india-indian-padel-tour-title-partner/): Mercedes-Benz India has joined the Indian Padel Tour as title partner, strengthening its link with a fast-growing urban sport and premium lifestyle audience.
- [Ageas Federal Life Insurance has expanded the roles of Debashish Duttagupta, Gaurav Dubey, and Gaurav Jain](https://customerengagement.net/ageas-federal-life-insurance-leadership-expansion-2026/): Ageas Federal Life Insurance has expanded the roles of Debashish Duttagupta, Gaurav Dubey, and Gaurav Jain to strengthen partnerships, distribution, and product-led growth.
- [Hindustan Coca-Cola Beverages has appointed Siddhartha Shukla as Head - Categories and Channel Marketing](https://customerengagement.net/siddhartha-shukla-head-categories-channel-marketing-hccb/): Hindustan Coca-Cola Beverages has appointed Siddhartha Shukla as Head - Categories and Channel Marketing, strengthening its marketing leadership across key beverage segments and trade channels.
- [Mahindra Finance has appointed Lyndon Pinto as its new Chief Marketing Manager](https://customerengagement.net/lyndon-pinto-chief-marketing-manager-mahindra-finance/): Mahindra Finance has appointed Lyndon Pinto as Chief Marketing Manager, strengthening its brand marketing leadership across consumer and digital touchpoints.
- [Honda Cars India has appointed Toshiyuki Yanagisawa as President & CEO](https://customerengagement.net/toshiyuki-yanagisawa-president-ceo-honda-cars-india/): Honda Cars India has appointed Toshiyuki Yanagisawa as President & CEO, effective October 1, 2026, marking a new leadership phase for the automaker in India.
- [Swiggy’s Q1 FY27 advertising and promotion spend rose 12% to Rs 1,160 crore](https://customerengagement.net/swiggy-q1-fy27-ad-spend-rises-to-1160-crore/): Swiggy’s Q1 FY27 advertising and promotion spend rose 12% to Rs 1,160 crore, reflecting continued investment in brand growth, acquisition, and competitive expansion.
- [Amit Pandey has been promoted to Vice President - Supply, Media Solutions, India at WPP Media](https://customerengagement.net/amit-pandey-vp-supply-media-solutions-india-wpp-media/): Amit Pandey has been promoted to Vice President – Supply, Media Solutions, India at WPP Media, expanding his leadership across supply and platform partnerships.
- [Adidas Joins the Esports Nations Cup as the Tournament’s Official Kit Partner](https://customerengagement.net/esports-nations-cup-adidas-official-kit-partner/): The Esports Nations Cup has onboarded adidas as its official kit partner, with custom competition apparel planned for more than 100 countries and territories.
- [LG India Makes Laundry Simpler with Its New “Now Anyone Can Wash” Campaign](https://customerengagement.net/lg-india-now-anyone-can-wash-campaign/): LG Electronics India’s new campaign “Now Anyone Can Wash” spotlights AI-powered washing machines that make laundry easier, smarter, and more effortless for modern homes.
- [Daniel Wellington has named Sharvari as its watches brand ambassador](https://customerengagement.net/daniel-wellington-sharvari-brand-ambassador/): Daniel Wellington has named Sharvari as its watches brand ambassador, pairing the Swedish label with one of Bollywood’s rising fashion personalities.

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